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RICHARD A. RHOADS 2016 Anthony Lane.

Office 815-344-6764 Lakemoor, Illinois 60051 Cell 847-778-6784

SUMMARY: Marketing / Sales Manager with experience spanning a broad range of industries. Strong background in construction products and operations of medium to large sized companies. Additionally, career executive and management professional paralleling leadership successes in core disciplines; i.e., sales, marketing, operations, business strategy, management, production, and new product expansion policy and tactics - with strong business acumen across prospecting and new product development e.g., architectural / construction products, chemical,. I have the ability of selling value-added products through multiple channels of distribution to a marketplace accustomed to commodity item selling. Business Experience M.J. Arthur L.L.C 2008-2010 ($ 2MM, Construction / Remodeling Products Sales & Marketing) National Sales Manager Plan, direct, coordinate, and mange performance operations; i.e., sales, marketing, market analysis, advertising, pricing strategies, account relations, sales cycle management, purchasing, inventory/materials management, P&L, cash flow, capital budget, e-commerce Web site, finance, preparation of proposals/bids/quotes, product positioning, scheduling, delivery and customer services for direct sales, one & two-step distributors, service contractors, and retail account customers across fivestate area. ??? Select and negotiate all product lines with manufacturers; market products to distributors, sales forces, Implement all sales training with both distributors and dealers. ??? Introduced and launched 15 new products into new markets with approximately 65% success. ??? Product and Marketing development for supplemental heating systems. Carbon based heat film product. ??? Products include both above and below grade, with both commercial and residential applications. W.R. GRACE & Co, INC., Cambridge Ma. 1997-2008 W.R. Grace is a $4.5 billion manufacturer of specialty chemicals and construction materials. Midwest Regional Sales Representative: Residential Group. I reported to the Midwest Regional Sales Manager. Daily responsibilities include: tracking product specifications through specific project leads, relaying information to distributors for follow-up activity and pull through strategies, training of distributor and contractor salespeople on product advantages and sales strategies. Follow up with engineering and architectural firms for product specifications throughout the world. Responsible for monthly sales forecast numbers and channel strategies relating to over 100-distributor ship to points. ??? Achieved Sales Plan & Channel Strategy requirements accounting

for over $60 Million in sales the last 10 years. ??? Initiated and designed a new product using existing membrane technology for roll out in winter of 05??? & 06???. Added an additional $2 milli on dollars in revenue in the first 18 months. ??? Set and managed Distributor sales goals quarterly. ??? Implemented product uses with major Architectural and Engineering firms assisted in successful specification writing. ??? Successfully completed the Sandler Sales training courses, 98??? 99??? 00??? ??? Exceeded operating plans in 01??? 02???, 04??? 06??? ??? An expert in Water Migration through Building Envelope Design. ??? Fluent with computer systems. (Siebel Systems, MS Office: Word, Power Point, Excel) ??? Successfully passed the CDT test for CSI. ??? 4 years successful commercial waterproofing background. ??? 7 plus years of roofing experience in both residential and commercial applications. RICHARD A. RHOADS ??? page 2 The Burke Group, San Antonio Tx,1996-1997 The Burke Group was a $35 million dollar manufacturer of specialty concrete related chemicals and hardware used predominately in the tilt wall industry. Midwest regional Sales Manager: Reported to President. I had responsibility for increasing penetration and sales into existing tilt wall distributors and contractors. I organized and ran a project of technology to precast contractors so to change their methods of building. ??? I increased sales on all product offerings from $1 million in sales to $2.3 million and increased distribution points by 50%. ??? Company purchased in Dec 1997 by Dayton Superior. ICI THORO SYSTEMS INC. HARRIS SPECIALTY CHEMICAL CO. INC., Jacksonville FL. 1993-1996 Harris was a $500 million manufacturer of specialty coatings and chemicals for use in the construction and other light manufacturing industries prior to being absorbed into Degussa Chemical Co. National Accounts Manager: Reported to the National Sales Manager. Responsible for developing a National Account program for Chicago based fortune 500 companies that are multi facilitated. Main responsibilities included managing existing accounts, developing new business and interacting directly with top executives. ??? Increased account base by 40 %, resulting in $1.5 million in new sales. ??? Resolved problem accounts and returned them to an active and profitable status. ??? Managed Sales Reps and helped them increase their sales volume by finding and developing new accounts and assisting in the close. ??? Knowledge of Urethane flooring systems, Exterior wall coatings, concrete repair systems, EIFS systems. LIBERTYVILLE TOYOTA., Libertyville, IL 60030 1991-1993 Largest Toyota Dealer in the Chicago Market Finance and Insurance Manager & Sales / Leasing Manager: Reported to the General Sales Manager ??? Promoted to Management within two months based on after- market sales accomplishments ??? Completed Pat Ryan School in Chicago for Finance and Insurance

Management. SINCO INC., East Hampton CT. 1985-1989 $24 million manufacturing and marketing company. Products sold to contractors, distributors and OEM???s included, Diamond Blades, pneumatic cutting tools, concrete testing equipment. Midwest Regional Sales Manager: Reported to the Vice President of Sales. ??? Managed territory with a sales volume of $1.5 million, covering 9 states ??? Developed sales and marketing plans for 35 distributors, who employed over 350 salespeople.. TAMMS INDUSTRIES INC., Itasca IL. 1981-1985 Tamms is a $45 million manufacturer of architectural coatings, concrete repair products and silicone based repellents for use in the architectural and construction industry. Regional Sales Representative: Reported national Sales Manager. ??? Managed territory with a sales volume of $600,000. ??? Increased sales by 40% each of the first two years. EDUCATION: Affiliations: B.A. Economics, Business Administration Hillsdale College, Hillsdale, Michigan. CSI, EEBA

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