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JAMES V. GEFFKEN 790 Via Del Sol/ North Fort Myers, FL 33903 / T: (858) 232-8100 Email: http://www.webprofile.

info/jgeffken MARKETING MANAGER / DIRECTOR Retail and Brand Marketing / Consumer Promotions / Revenue Growth Senior marketing executive with 20+ years' experience demonstrating visionary le adership, expertise, and distinguished performance in consumer promotions, retai l and brand marketing, media/merchandising, multi-unit local marketing and publi c relations for Fortune 500 companies. Combine tactical execution of brand marke ting initiatives with leadership of cross-functional staff and development of ke y alliances to capture and enhance overall quality, productivity, and bottom-lin e financial performance. Well-versed in analyzing competitive landscapes leading to retail strategies to aggressively penetrate consumer markets and generate re venue growth. Ability to influence others in formal and informal settings, forge strategic relationships, and build consensus. Bilingual in Spanish and English. EXECUTIVE LEADERSHIP COMPETENCIES * * * * * * * * * * Account / Client Management Retail Marketing Consumer Promotions / Channel Marketing Integrated Marketing Communications Partnership Marketing Media / Merchandising Staff / Training Development Public / Community Relations Multi-unit Local Store Marketing E-Marketing

EXECUTIVE EXPERIENCE DARDEN RESTAURANTS BRAND MANAGER, MEDIA & FIELD MARKETING, ORLANDO, FL (2008-2009) World's largest company-owned and operated restaurant group with $6.7 billion in annual sales through its Red Lobster, Olive Garden, LongHorn Steakhouse, Bahama Breeze, Seasons 52 and The Capital Grille subsidiaries. Key member of brand transition team following Darden's acquisition of LongHorn S teakhouse, a $37 million casual dine concept with 320+ U.S. restaurants. Develop ed system-wide print and electronic media strategies focused on increasing guest trial and frequency. Partnered with Operations to provide insight-based soluti ons for driving guest counts through a variety of system-wide and customizable l ocal store marketing (LSM) programs. Supported 2/3 of the LongHorn system throug h evaluation and execution of restaurant-initiated business, community and chari table initiatives. Selected Achievements * Restructured national print model from shared mail to FSCI format, increasing circulation 400% while decreasing costs from $60 CPM to $6 CPM. Reversed negati ve ROI to profitability within six months.

* Led transition of brand's e-marketing initiative into integrated media strateg y. Increased total subscribers by 45% in less than one year. * Launched local marketing intranet site containing templates for 25 approved re staurant-level programs. * Developed and executed system-wide trial and frequency programs surrounding ke y holidays and dining occasions. Using a compelling consumer offer, grew redemp tion 5% within four weeks post- Mother's and Father's Days. POWERPACT, LLC ACCOUNT DIRECTOR / CLIENT SERVICES SUPERVISOR, SAN DIEGO, CA (2007 - 2008) Employee-owned brand marketing agency based in Richmond, VA, with client roster including Sony Electronics Inc., General Mills, Procter & Gamble, Capital One, IKEA, and others. Directed retail promotions group for Sony Electronics, the agency's largest clie nt, with annualized billings of $10 million. Developed and executed national and retailer-specific merchandising and promotion initiatives for portfolio consume r electronics brands including BRAVIA(R) high-definition televisions, Blu-ray Di sc(R) players, PlayStation(R), VAIO(R) notebooks, and full line of digital imagi ng and audio component products. Selected Achievements * Generated $1.5 million incremental agency billings through development of reta il service group, a new agency department supporting account-specific initiative s for Sony advertising and promotions managers. * Developed a national retail merchandising template, a $30 million initiative, elevating Sony brand presence at point of purchase within strategic growth accou nts. Customized and placed 28,000 incremental displays. * Led the agency development and production teams for Sony annual FSI campaign, reaching 130 million homes during nine key selling windows. During Q2-3 2007 in creased MROI more than 500% and drove incremental revenue over $65 million. * Leveraged gaming, movie, and music assets of Sony Computer Entertainment Ameri ca and Sony Entertainment Inc. for consumer promotions online and at retail. FREELANCE CONSULTANT LOS ANGELES, CA (2005 - 2006) Collaborated with a Hollywood producer and screenwriter to develop marketing and product-placement plan for a full-length, independent feature film. TRACYLOCKE, INC. - OMNICOM GROUP INC. GROUP ACCOUNT DIRECTOR, IRVINE, CA (2003 - 2005) Full-service brand activation agency with more than $500 million in annual billi ngs with client base consisting of Pepsi-Cola, Frito-Lay, Pizza Hut, Pepsi Bottl ing Group, American Airlines, Hasbro, Harrah's Casinos, Wrigley, 7-Eleven, among others. Led the $12 million Pepsi Bottling Group (PBG) account for a 15-state market ter ritory operation. Developed and executed partnership promotions across a 950 mil lion-case retail and food service business unit. Oversaw new business developmen t efforts to expand consumer revenue base within retail/food service companies.

Selected Achievements * Crafted a $1 million NFL-themed loyalty program that delivered 45% volume grow th upon launch and adoption of a national promotion campaign for Albertsons. * Developed a proprietary promotional initiative for Wal-Mart by customizing an 18-wheel truck, securing 70% of store grand openings as exclusive Pepsi events. Delivered 22.4% volume growth and a 6.5% market share increase within the first 10 months - generating incremental revenues of $3.1 million. * Devised and executed a strategic marketing platform for a large grocery chain (Stater Bros.), leveraging the resources of Pepsi, Frito-Lay, and Gatorade to ma rket and promote Pepsi beverage products through the NASCAR racing circuit - del ivering 12% growth in beverage sales for the second-fastest growing grocery chai n in the U.S. * Developed and led a national media summit meeting attended by Pepsi brand mana gers, local station representatives, and key Pepsi sales force personnel to comm unicate national brand strategies/consumer promotions, set merchandising objecti ves/guidelines for stations to deliver. Instituted a process for program develop ment that resulted in increased ROI indices from 90 to 140 within one year. ACCOUNT DIRECTOR, BALTIMORE, MD (2001 - 2003) Led agency teams for the largest volume-producing PBG operating division in the world, totaling 300 million cases. Spearheaded consumer programs for Giant Foods , ShopRite, Safeway, CVS Pharmacy, Walgreens, 7-Eleven stores, local sports fran chises, and food-service customers. HIGHWAY ONE COMMUNICATIONS ACCOUNT DIRECTOR, SAN FRANCISCO, CA (2000) Developed a national activation program under the thematic umbrella "Visa: It's Everywhere NFL Fans Want to Be," partnering with the nation's largest grocery ch ain (Kroger) to promote Visa credit/debit card activation by awarding consumers a chance to win Super Bowl tickets - resulting in $8 million in fee revenues for Visa. Agency closed due to Principal's death. TRACYLOCKE, INC. - OMNICOM GROUP INC. ACCOUNT DIRECTOR, DALLAS, TX (1999 - 2000) Oversaw the agency's national promotions and customer marketing groups for Pepsi Food Service Group for Yum! Brands. Built national packaging pilot programs for company-owned and franchise markets. Developed store merchandising and traffic study through partnership with PepsiCo. Led the first web-based consumer promoti on in company history. ACCOUNT DIRECTOR, SAN FRANCISCO, CA (1996 - 1999) Led agency team for west coast-based PBG operating division. Crafted account-spe cific programming for Safeway, Albertsons, Raley's, Longs Drugs, Circle K stores , local sports franchises, and food-service customers. ACCOUNT DIRECTOR (TRACYLOCKE PUBLIC RELATIONS), DALLAS, TX (1993 - 1996) Directed agency's consumer public relations practice that included new business generation for clients such as PepsiCo,

Haggar Apparel, FOOTACTION USA, Bimbo Bakeries, Tabasco and others. Spearheaded publicity market campaign valued at $10 million for Pepsi upon its acquiring soft drink rights at Texas Stadium, the first local alliance created outside traditional NFL Properties partnership parameters. EDUCATION WAKE FOREST UNIVERSITY, Winston-Salem, NC The Wayne Calloway School of Business and Accountancy Bachelor of Arts in Business Administration and Spanish UNIVERSITAS EQUATORIALIS, Quito, Ecuador Academia Latinoamericana de Espanol Completed 16-week, intensive Spanish immersion program, 2010. Conversant at Supe rior level. ROLLINS COLLEGE, Winter Park, FL Crummer Graduate School of Business Certificate in Professional Project Management, 2009