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Lindsay A. Pirkey 114 East Court Hamburg, PA 19526 Cell: 717-433-2561 Email: lp1605a14@westpost.


Objective Obtain a marketing or communications position where I can effectively utilize my strong project management, writing, editing, and content development skills. Work experience Mid Penn Bank Marketing Project Specialist December 2008 to present Initiate and generate comprehensive public relations program o Write and release news releases to media outlets * New hires, promotions, and other employee-related releases * Bank community involvement o Developed editorial content and creative for Woman newspaper (bi-monthly newsp aper in Harrisburg); financial education/literacy topics targeted to women o Maintain records of all bank news clippings Content management of customer facing website o Develop, write, and edit all content for website o Coordinate advertising and creative elements with graphic designer o Since launch of new website in December 2010: * Site hits increased 27% * Daily hits up 7% * Visit duration up 27% Development of customer loyalty/on-boarding program o Actively contributed to customer retention and profitability thought on-boardi ng efforts; various touch-points for first 90 days of new account opening o Conducted beta-test from June 2010 to December 2010 prior to January 2011 bank -wide launch o From test group: * Average deposit balance: control group - $17,700; on-boarded group - $54,808 * Accounts per household: control group 1.8; on-boarded group 2.13 * Average profit per household: control group - $308; on-boarded group - $982 Development of product information sheets o Transition from tri-fold brochures to single page documents for various bank p roducts and services o Consolidated 48 tri-fold brochures into approximately 20 product information s heets o Wrote and edited all content o Coordinated layout/design with graphic designer Coordinate marketing support for debit and credit card products o Active contribution to increase of debit card interchange revenue through vari ous internal and external promotions * 15% increase from 2009 to 2010 o Coordinated various internal and external credit card promotions * In-branch signage, direct mail, print ads, employee contests Assist with bank-wide events o WAVE Awards employee recognition event o Light up the Sky July 4th event in Millersburg, PA Maintain internal marketing department records o Marketing department job tracking and filing o Bank sponsorship/donation tracking

Mid Penn Bank Teller/Teller Trainer October 2007 to December 2008 As teller: Maintain cash drawer accuracy Conduct daily cash drawer auditing Customer service/public relations Cross-sell various bank products to customers and make referrals along several lines of business within the bank Assist in daily branch vault auditing and other branch auditing procedures As teller trainer: Assist training director with training of new tellers, including: o General banking industry policies o Specific Mid Penn Bank policies and procedures o Various Bank computer programs and systems Related Skills Excellent interpersonal relations and communication skills Advanced writing and composition skills Effective research skills, online and traditional Early adopter of new technologies and systems Strong vendor management skills

Professional Development Creative Marketing Conference Harrisburg, PA Principles of Banking class through American Bankers Association Marketing Financial Services class through American Bankers Association Copywriters Workshop Philadelphia, PA Event Planning Made Easy seminar Lancaster, PA Managing Projects and Priorities seminar Harrisburg, PA PACB Marketing Conference Harrisburg, PA Education Kutztown University of Pennsylvania Kutztown, PA Bachelor of Arts in English 2007 Final GPA: 3.5/4 Activities - Alumni Chorale of Lebanon Valley College - Non-profit volunteer with Leukemia and Lymphoma Societys Light the Night walk, CROP Walk, and Heifer International - Annual mission trip to rural South Carolina through church affiliation - Backstage volunteer at Theater Harrisburg help to dress actors during shows, set design, and support stage crew

References available upon request.