You are on page 1of 3

Adam K. Soskin 917.676.2057 as1ae3dec@westpost.

net SENIOR MARKETING EXECUTIVE

Core Competencies / Strengths at a Glance: Strategic Planning Sales & Marketing Budgeting & Financials / P&L / Revenue Forecasting Process Development Integrat ed Marketing Channel Management PR Campaign Management Branding Marketing Communications Staff Development Social / Print / Direct Mail / E-Commerce Trade Shows / Events / Promotions Value Offered Innovative and driven performer inspiring others with a possibility mentality to reach for creative & best workable solutions. Recognized for consistent success in developing strategies, processes, and procedures to enhance performance and maximize client satisfaction and loyalty. A big-picture thinker able to see both short- and long-range conditions, ramifications, and results. Career Track & Performance | Driving Forces Director of Enterprise / Channel Marketing & Partner Development Since 2008 Comodo Group Jersey City, NJ Provider of Internet security solutions Purpose and Scope: Proactively and effectively planned and managed marketing ac tivities to successfully grow company awareness as the leading firm offering sec ure e-commerce solutions. Guided and mentored 2 Marketing Managers, and led the planning and execution of email and direct marketing campaigns to position compa ny as the #1 choice for Internet security. Organizational Impact | Contributions: ? Delivered a 45% increase in lead response rate, and expanded number of reselle rs 75% and distributors 85%. ? Within 3 months, reaped $2M in sales growth, and placed company as the #2 worl dwide leader in certifications issued. Marketing Consultant 2006 - 2008 SAP New York, NY IT industry leader providing end-to-end business process support, reporting, and analytics software and services Purpose and Scope: Directed 15 Marketing Managers, and took the lead in managin g key marketing functions. Collaborated with the SVP of Sales in bolstering sale s pipeline. Spearheaded efforts establishing new channel partner program. Manage d channel budget, and led teams through all facets of client engagements. Organizational Impact | Contributions: ? Facilitated significant channel sales gains. Developed go-to-market plans, opt

imized search engine results, and collaborated with distributors and resellers t o deliver 40% increase in revenues. ? Reduced client budgets by 30% while broadening market campaign reach and effec tiveness, and established strategic alliances for improved brand awareness and d ramatic profit increases. Director of Global Marketing 2004 - 2006 Fatwire Software / Symbol Technologies Minneola / Holtsville, NY Web content management products / Mobile data capture and delivery equipment Purpose and Scope: Directed key marketing functions impacting worldwide technol ogy manufacturing and service sales. Branded products and services, built and ma naged sales teams, and provided strategic and tactical leadership for marketing campaigns. Designed and implemented a highly effective integrated marketing stra tegy and plan that included e-mail, direct mail, and trade shows. Administered a $10M quarterly budget. Directed 5 Marketing Managers, and oversaw a $10M distri bution channel. Adam K. Soskin Organizational Impact | Contributions: ? Directed on time, at budget engagements for Bank of America, BASF, Mitsubishi, and other major clients, and developed strategic alliances with Microsoft, IBM, and Sun Microsystems resulting in improved brand awareness and significantly im proved channel sales increases. ? Branded flagship Content Server product as top Web Content Manager Software of Choice to achieve explosive sales growth, from $100M to $150M within 1 year. ? Exceeded revenue targets by 20%, grew profitability by 75%, and bolstered chan nel sales by 22% through use of integrated marketing programs that delivered res ults extremely cost-effectively. ? Delivered a 40% market share growth through customer loyalty programs, and dev eloped go-to-market plans for entire channel and sales division to realize a 50% increase in indirect sales, from 30% to 80%. In addition, garnered exponential revenue gains over a 4-month period, from $25M to $75M. Director of Global Marketing 2000 - 2004 Computer Associates Islandia, NY 4th largest software company in the world Purpose and Scope: Realized exceptional results captaining all direct and indir ect marketing initiatives on a worldwide basis. Managed a $15M annual budget, an d partnered with global brand managers and product teams for product launches, c hannel sales, and market penetration of Chinese and emerging Asian markets. Dire cted a team of 15 Marketing Managers, and collaborated closely with senior manag ers across the enterprise to consistently exceed desired business outcomes. Organizational Impact | Contributions: ? Delivered ~$125M in annual sales volume from direct and indirect channels. Lau nched a security suite to the retail market that delivered $50M in new revenue, eclipsing the competition and growing significant market share.

? Realized $8M in sales for global pay-for-support model. ? Increased brand awareness by 40% in China and Asia, and played a key role in e stablishing a Japanese-based North American distribution network generating $17M in new business. Previous positions include: Marketing Manager - MicroAge Strategic Marketing Director - Polygram Records (Universal Music Group) / AKS En tertainment LEARNING CREDENTIALS Bachelor of Science - Communications, Queens College, Flushing, NY, 1993 ORGANIZATIONS & ASSOCIATIONS United Nations Business Development Council Public Relations Society of America Society of Competitive Intelligence Association of National Advertisers American Management Association