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Renub Research

www.renub.com India Smartphone Market & Operating System Analysis Forecast

Publisher: Renub Research Published: January, 2012

Smartphone Industry in India Market Analysis


India is rapidly emerging as a rewarding market for the smartphone industry. It had a market of more than INR 50 Billion in 2010. By 2016 smartphone sales is expected to reach approximately 30 Million units. Nokia was the leading player in 2010 holding more than twice the market share from its nearest rival Blackberry. But due to major glitches in Nokia smartphone performances its market share has taken a severe beating in 2011 and its market share has reduced by 12.3% from the previous year. Samsung capitalizing on this opportunity had captured more than 30% smartphone market share; thus becoming the second biggest player in 2011. From our research report findings Symbian operating system was the leader in 2010 with highest market share. But in 2011 Android operating system has left Symbian operating system far behind with twice its market share. After the launch of 3G services smartphone application market has got major boost in India. User using smartphone for accessing social networking expects to be more than 70 Million by 2014. Location Based Service (LBS) application market is growing with 86.6% for the period of 2007 to 2012. Renub Research report entitled India Smartphone Market & Operating System Analysis Forecast gives deep insight into the Indian Smartphone Market. We believe such a research will help you in assessing the market trends, structure, drivers, restraints, companys analysis and market potential till 2016. What is Different about this Report? We have conducted an independent and unbiased non-vendor affiliated assessment of the Indian smartphone market, smartphone operating system market, application market and smartphone companies analysis. We surveyed and interviewed several key industry players to gain an in-depth view of the market. This report aims to serve as an excellent guide for investors, researchers, consultants, marketing strategists, and all those who are planning to foray into Indian smartphone market in some form or the other.

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Smartphone Operating System Comparative Analysis - Five Smartphone Operating System Unit Sales, Strengths & Weakness have been discussed in this report. Android iPhone Symbian Windows Blackberry

Key Companies Analysis This section covers the key facts about the 6 major companies that play an important role in smartphone market. The companies analyzed in this section are as follows: Nokia, Samsung, LG, Research in Motion, Apple and HTC. All the companies have been analyzed from four points. 1) Companies strategies for smartphone selling in India 2) Companies smartphone sales unit in India 3) Companies strengths in smartphone 4) Companies weakness in smartphone Data Sources This report is built using data and information sourced from proprietary databases, primary and secondary research and in-house analysis by Renub Research team of industry experts. Primary sources include industry surveys and telephone interviews with industry experts. Secondary sources information and data has been collected from various printable and nonprintable sources like search engines, News websites, Government Websites, Trade Journals, White papers, Government Agencies, Magazines, Newspapers, Trade associations, Books, Industry Portals, Industry Associations and access to more than 100 paid databases.

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India Smartphone Market & Operating System Analysis Forecast Renub Research, 2011 Edition 1.0 All rights reserved. This publication is protected by copyright. No part of it may be reproduced, stored in a retrieval system or transmitted, in any form or by any means, electronic mechanical, photocopying, recording or otherwise without the prior written permission of the publishers

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Table of Contents
1. 2. Executive Summary Smartphone Overview 2.1 Smartphone Industry Trends Entry of CDMA, Dual SIM and Dual Processor Smartphone Increasing Acceptance of Smartphone amongst the Youth Increasing Number of Tie-Ups in the Market Investments in Indian Mobile Handset Industry

2.1.1 2.1.2 2.1.3 2.1.4 3. 4.

Worldwide Smartphone Sales & Market Size Forecast Indian Smartphone Statistics 4.1 4.2 4.3 Indian Smartphone Sales & Forecast (2008 2016) Indian Smartphone Market & Forecast (2008 2016) By Device Manufacturer - Indian Smartphone Market Share (2010 2011)

5.

Smartphone Application Market in India 5.1 5.2 5.3 5.4 5.5 Social Networking Application (2009 2014) Music and Entertainment (2009 2015) Mobile Gaming Market (2008 2011) Location Based Service (LBS) Market (2007 2012) Mobile Commerce (2009 2014) 3G Impact on M-Commerce

5.5.1 6.

Smartphone Operating System Comparative Analysis 6.1 6.2 6.3 Worldwide Operating System based Smartphone Unit Sales (2010 2015) Worldwide Operating System based Smartphone Market Share (2010 2015) Android Operating System (OS) Smartphone Sales (2010 2015) Strengths - Android Operating System Weakness - Android Operating System

6.3.1 6.3.2 6.4

iPhone Operating System (OS) Smartphone Sales (2010 2015) Strengths - iPhone Operating System Weakness - iPhone Operating System

6.4.1 6.4.2

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6.5

Symbian Operating System (OS) Smartphone Sales (2010 2015) Strengths - Symbian Operating System Weakness - Symbian Operating System

6.5.1 6.5.2 6.6

Windows Operating System (OS) Smartphone Sales (2010 2015) Strengths Windows Operating System Weakness Windows Operating System

6.6.1 6.6.2 6.7

BlackBerry Operating System (OS) Smartphone Sales (2010 2015) Strengths - BlackBerry Operating System Weakness - BlackBerry Operating System

6.7.1 6.7.2 6.8 7.

Other Operating Systems (OS) Smartphone Sales (2010 2015)

Indian Smartphone Industry Drivers 7.1 7.2 7.3 7.4 Rising Mobile Internet Users Launch of 3G Service Rising Income Level of Indian Consumers Constant Declining Smartphone Prices

8.

Indian Smartphone Industry Challenges 8.1 8.2 Security Challenges: Rising virus, Trojan and Malware Cases Low Smartphone Penetration in Rural Area

9.

Key Companies Analysis 9.1 Nokia Corporation Nokia Strategy for Smartphone (Worldwide & India) Nokia Smartphone Sales in India (2009 2011) Nokia Smartphone Strengths Nokia Smartphone Weakness

9.1.1 9.1.2 9.1.3 9.1.4 9.2

Samsung Electronics Co. Ltd Samsung Strategy for Smartphone in India Samsung Smartphone Sales in India (2010 2011) Samsung Smartphone Strengths Samsung Smartphone Weakness

9.2.1 9.2.2 9.2.3 9.2.4 9.3

LG Electronics Inc. LG Strategy for Smartphone in India LG Smartphone Sales in India (2010 2011) Page 7 of 17

9.3.1 9.3.2

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9.3.3 9.3.4 9.4

LG Smartphone Strengths LG Smartphone Weakness

Research in Motion Limited RIM (Blackberry) Strategy for Smartphone in India RIM (Blackberry) Smartphone Sales in India (2010 2014) RIM (Blackberry) Smartphone Strengths RIM (Blackberry) Smartphone Weakness

9.4.1 9.4.2 9.4.3 9.4.4 9.5

Apple Inc Apple Strategy for Smartphone in India Apple Smartphone Strengths Apple Smartphone Weakness

9.5.1 9.5.2 9.5.3 9.6 HTC

9.6.1 9.6.2 9.6.3

HTC Strategy for Smartphone in India HTC Smartphone Strengths HTC Smartphone Weakness

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List of Figures:
Figure 2-1: Worldwide Smartphone Penetration among Age Group 15 24 (Percent), 2010 Figure 3-1: Worldwide Forecast for Smartphone Sales Unit (Million), 2010 2015 Figure 3-2: Worldwide Forecast for Smartphone Market (Billion US$), 2010 2015 Figure 4-1: India Smartphone Sales Unit (Million), 2008 2010 Figure 4-2: India Forecast for Smartphone Sales Unit (Million), 2011 2016 Figure 4-3: Indian Smartphone Market (Billion INR), 2008 2010 Figure 4-4: India Forecast for Smartphone Market (Billion INR), 2011 2016 Figure 4-5: India Smartphone Market Share by Device Manufactures/Companies (Percent), 2010 2011 Figure 5-1: India Mobile Social Networking Users (Million), 2009 2010 Figure 5-2: India Forecast for Mobile Social Networking Users (Million), 2011 2014 Figure 5-3: Social Networking Market Penetration amongst Indian Mobile Users, (Percent) 2010 Figure 5-4: India Mobile Entertainment Services Market (Billion INR), 2009 2010 Figure 5-5: India Forecast for Mobile Entertainment Services Market (Billion INR), 2011 2015 Figure 5-6: India Mobile Gaming Market (Billion INR), 2008 2011 Figure 5-7: India Location Based Services Market (Billion INR), 2007 2010 Figure 5-8: India Forecast for Location Based Services Market (Billion INR), 2011 2012 Figure 5-9: India Mobile Commerce Users (Million), 2009 2010 Figure 5-10: India Forecast for Mobile Commerce Users (Million), 2011 2014 Figure 6-1: Worldwide Forecast for Smartphone Unit Sales by Operating System (Million), 2010 2015 Figure 6-2: Forecast for Smartphone Operating System Market Share (Percent), 2010 2015 Figure 6-3: Worldwide Forecast for Android Operating System Smartphone Unit Sales (Million), 2010 2015 Figure 6-4: Worldwide Forecast for iOS Smartphone Sales Unit (Million), 2010 2015 Figure 6-5: Worldwide Forecast for Symbian Operating System Smartphone Sales Units (Million), 2010 2015 Figure 6-6: US Manufacturer Operating System Share - Smartphone, 2011 Figure 6-7: Worldwide Forecast for Windows Operating System Smartphone Sales Units (Million), 2010 2015 Figure 6-8: Worldwide Forecast for BlackBerry Operating System Smartphone Sales Units (Million), 2010 2015 Figure 6-9: Worldwide Forecast for Others Smartphone Operating System Sales Units 2010 2015 Figure 7-1: India Mobile Internet Users Penetration (Million), till September 2011 Figure 7-2: India Forecast for Mobile Internet Users (Million), 2010 2015 Figure 7-3: Increase in Per Capita Income of Indian Consumers Forecast (INR), 2008 2011 Renub Research Page 9 of 17

Figure 7-4: Smartphone Price Fall Trends (INR), 2009 2011 Figure 9-1: Symbian Operating System Smartphone Share (Percent %), 2010 Figure 9-2: India Nokia Smartphone Sales Units (Million), 2009 2011 Figure 9-3: Nokias Composition of R&D Spending at Devices and Services (Percent %), 2010 Figure 9-4: India Mobile Market Share (Percent %), 2008 2009 Figure 9-5: India Mobile Market Share (Percent %), 2009 2010 Figure 9-6: India Samsung Smartphone Sales Unit (Million), 2009 2011 Figure 9-7: Samsung Smartphone Product Split (Percent %), 2011 Figure 9-8: Worldwide Forecast for Samsung Investment on R&D (Billion US$), 2010 2012 Figure 9-9: India Samsung Mobile Market Share (Percent %), 2007 2011 Figure 9-10: India LG Smartphone Sales Units (Million), 2010 2011 Figure 9-11: India Forecast for RIM Smartphone Sales Units (Million), 2010 2014

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List of Tables:
Table 2-1: Smartphone Features, 2010 2011 Table 2-2: India Mobile Handset Industry Investments (Million US$), till 2009 Table 6-1: Smartphone Operating System Comparison, 2010 2011 Table 7-1: Opera Mini, Top 10 Sites Accessed on a Mobile Device by Unique Users in India, in December 2009 Table 7-2: Top Sites Accessed on Mobile Devices in India, April September 2009 Table 9-1: Top Ten Advertisers (Percent), January 2011 June 2011 Table 9-2: Brand Wise Scores on Total Awareness (Percent) India Mobile Handset Users Table 9-3: Top Ten Brands, January June 2011 Table 9-4: Nokias R&D Spend and Headcount, 2010 Table 9-5: Smartphone Based on Bada Operating System, 2011 Table 9-6: India Smartphone Price Comparison (INR), 2011

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