EXECUTIVE SUMMARY

Retailing consists of all activities involved in selling goods and services to consumers for their personal, family or household use. It covers sales of goods ranging from automobiles to apparel and food products and services ranging from hair cutting to air travel and computer education. Sales of goods to intermediaries who resell to retailers or sales to manufacturers are not considered a retail activity. Retailing can be examined from many perspectives. A manufacturer of goods like washing machine and refrigerators has many options to reach out to consumers. It can sell through dealers, the company showrooms (Sony World, Videocon Plaza) or hypermarkets (Big Bazaar). Departmental stores may be a comparatively recent phenomenon in India, with a specially created ambience making shopping an experimental affair. Indeed, we are even beginning to demand places where we can avail the luxuries of spending the whole day in one place, taking advantage of a bouquet of services in which shopping is only a part. So you can browse, window shop, make purchases, break off for a meal, take in some entertainment, and listen to music. This concept of organized retail marketing, which has caught on like lightning, is really just the creation of a distribution network that cuts out various intermediary costs and creates a much smoother interface between manufacturer and customer. This organized network which bridges the distance between the manufacturer and the consumer has seen many of the world's leading entrepreneurs successfully walk down a particularly profitable road. Today, we stand at the crossroads of a retail revolution. After 50 years of unorganized retailing and fragmented kirana stores with very basic offerings, fixed prices, zero usage of technology and little or no ambience the industry have finally begun to move towards modernization, systematization and consolidation. Retailing has now become a key growth area. There has been an attitude change in the way the Indian consumer thinks about shopping. What, were and how they buy is now the big question. Over the last decade, there has been a significant evolution in his psyche, a change that has been carefully recorded and documented by behavioral pundits. Although it is most noticeable in large metros, its impact is also seen in small towns. The change was kicked off by the economic liberalization of the 1900's and accelerated by the media (cable) boom following the Gulf War, when the radical explosion in media images exposed the Indian consumer to the lifestyle enjoyed in more affluent countries. Economic growth has now triggered off a spending spree, with India's middle and high-in-come population suddenly realizing that they have enough disposable income to go for the good times. As the low-

conditions are conducive for the rapid growth of organized retail in India. Some of these retailers have begun to develop a private label brand. and Mc Donald¶s led to rapid growth of organized retail and growing consolidation of the retail industry in the developed countries. The retail sector in developed countries was also highly fragmented at the beginning of the last century but the emergence of large chains like Wal-Mart. The growth of large multi-brand apparel outlets is one result. Today. most retailers have very localized operations but this nature of the industry is fast changing with the awareness that sources must be developed and a proper merchandising system put in place. It can improve overall labor. Traditionally. there is an ever. productivity and employment. with a corresponding demand for consumer goods that allows the deeper penetration of high quality and higher priced products. These have become significant brands in their own right. The players who can make organized retailing an integral part of India will be the ones who reap the benefits at the end of the change process. The Indian consumer who can discern a clear value propositions and unbeatable ranges at unbeatable prices served to him on a platter. India's largest industry is driven by the markets' ability to provide better products in a comfortable ambience at affordable prices. Organized retail is growing rapidly and we see the emergence of large organized retail chains like Shoppers¶ Stop. The industry however will have to work in tandem with the government and manufactures to build a more positive environment for retail and cater to the demand for better products and retailing from India's first generation of demanding cash rich consumer. However.income base shrinks. The opportunities in retail industry in India will increase since Indian retailing is on the threshold of a major change. to supplement their range and improve their margins. with the rapid growth in organized retail and increased emphasis of manufacturers on understanding sales at the retail level. Sears. the study of retailing has become increasingly relevant. footwear and music. Retail. Some stores also have toys. The early indicators of this revolution are the mushrooming of better quality retail outlets. home wear. books. LifeStyle and Westside. We also find retail malls mushrooming all over the country. in India we see a rise in the purchasing power and growth of a middle class which follows the western lifestyle. The retail industry is now beginning to evolve. all in the name of providing the consumer with a better range of products at better prices in a better ambience. Similar departmental stores/multi brand outlets are likely to develop into a significant format in the Indian market over the next decade.increasing expansion of the higher income groups. . Hence. a profusion of brands and various product options.

24 4 STRUCTURE OF INDIAN RETAIL SECTOR 5 FUTURE OF RETAIL 6 BOOM IN RETAIL 7 RETAIL CHALLENGES 8 EFFECT 9 DATA ANALYSIS 10 CONCLUSION 11 BILIOGRAPHY 12 ANNEXURES 25.54 55.14 2 RETAIL¶S TECHNICALS 3 CURRENT TREND OF RETAILING IN INDIA 15.60 61.74 75.78 79 80 81.87 .3 4.69 70.INDEX 1 INTRODUCTION TO RETAILING 1.44 45.

TABLE OF CONTENTS y CHAPTER 1 INTRODUCTION o Origin Of Retail o The Global Retail Industry: An Overview O The Concept Of Retailing O Definition Of Retailing O Relevance In The Distribution Process y CHAPTER 2 RETAIL¶S TECHNICALS o Lifecycle Stages o Benefits Of Retailing O The Retail Strategy Mix o Classification Of Different Retail Institutions y CHAPTER 3 o Quotes RETAILING IN INDIA o Retail Industry In India: An Overview o Current Scenario o Key Players In The Retail Sector O Facts About Retailing In India o Size Of The Modern Retail Sector .

y CHAPTER4 STRUCTURE OF INDIAN RETAIL SECTOR o Unorganized Retailing In India o Organized Retailing In India o Components Of Retail Sector o Emergence Of Organized Retailing o Organized Retailing In India The Mall Mania o Space ± And The Freedom To Grow o Emerging Trends In Modern Retail Formats Throughout India o Information Technology & Retailing y CHAPTER 5 FUTURE OF RETAIL o The Road Ahead o Retail In The Next Decade o Prospect Of Retail In India o Prospect For Organized Retailing In India o What Does The Future Look Like? O Consumer Expectations In The Next Decade y CHAPTER 6 BOOM IN RETAIL o Growth Prospects o Growth In Major Retail Segments o Vision 2010 o Retail As An Employment Generator o Retail Education .

y CHAPTER 7 RETAIL CHALLENGES o CHALLENGES OF RETAILING IN INDIA  Human Resource  Space And Infrastructure  Consumer Mindset Towards Discount Stores  Rural Market.How To Penetrate?  E-Tailing  Foreign Direct Investment (Fdi)  Unbalanced Growth  Finance Related Issues  The Retail Supply Chain: The Weak Link  Lack Of Integrated Management y CHAPTER 8 EFFECT o EFFECTS OF RETAIL BOOM ON :  Consumers  Small retailers  Government  Economy y CHAPTER 9 DATA ANALYSIS y CHAPTER 10 CONCLUSION y CHAPTER 11 ANNEXURES .

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