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in India's Soft Drinks Market * Reuters is not responsible for the content in this press release.
Wed Jan 12, 2011 9:00pm EST
Research and Markets: India Soft Drinks Review 2010 - An Excellent High Level Overview of the Key Categories in India's Soft Drinks Market
Research and Markets (http://www.researchandmarkets.com/research/7e1e91/india_soft_drinks) has announced the addition of Canadean Ltd's new report "India Soft Drinks Review 2010" to their offering.
This exclusive soft drinks country review from Canadean provides an excellent high level overview of the key categories in Indian soft drinks market
* Published in Acrobat pdf format and comprising of text, data tables and charts, Canadeans Soft Drinks Reviews cover twelve beverage categories (where relevant): Bottled Water, Bulk/HOD Water, Carbonates, Juice, Nectars, Still Drinks, Squash/Syrups, Fruit Powders, Iced/RTD Tea Drinks, Iced/RTD Coffee Drinks, Sports Drinks, Energy Drinks. * Data includes historical consumption trends (2004 to 2009), plus latest forecasts for 2010 and projections to 2013. Segmentation data, packaging analysis and distribution splits are provided by individual beverage category, as is 2009 market valuation (value at consumer price) and leading companies % market share. * Supporting text includes commentary on current and emerging trends, outlook, segmentation, private label, marketing, pricing/valuation, packaging and distribution. New products for 2009 are also featured.
Reasons To Buy;
ambient vs chilled. Key Highlights: * Data provided for individual soft drinks categories * Historical consumption volumes (million litres and per capita) 2004 to 2009 * Latest forecasts for 2010 plus projections to 2013 (million litres and per capita) * Supporting text including market commentary on current and emerging trends * Segment analysis (flavour. carbonated vs still. They are ideal for easy comparison of market structure and trends between different countries. refillable vs non-refillable.* Compiled from Canadeans extensive global soft drinks database. * Soft Drinks Reviews are available for over 80 markets.vs on-premise) * Leading companies percentage market shares * 2009 market valuation (value at consumer price) * New products and marketing activity for 2009 Key Topics Covered: * India Soft Drinks Review 2010 * Bottled Water * Bulk/HOD Water * Carbonates * Juice * Nectars . regular vs low calorie. single serve vs multi serve) * Distribution splits (off. RTD/concentrate vs powdered . the India Soft Drinks Review provides a comprehensive overview of the soft drinks market in India.where applicable) * Packaging analysis (pack material. mineral/spring vs table. * The report is an essential read for anyone with an interest in soft drinks in India and is an excellent way of quickly gaining an understanding of the dynamics and structure of the market.
while Hamdard Laboratories followed nuances of modern marketing for Rooh Afza. National brands engage in rebranding strategies to revive sales growth Several leading soft drinks brands made use of extensive marketing campaigns to revive fledging volume sales in 2010.com U. Parle Agro rolled out widespread advertising of its flagship brand Frooti. press@researchandmarkets. Senior Manager. Sports and energy drinks. while continuing to target its products towards children.S. Carbonates majors maintain dominance of soft drinks .S. Pioma Industries¶ concentrate brand Rasna also shifted product positioning.researchandmarkets. Carbonates brands 7-Up and Coca-Cola also invested in excessive marketing to achieve higher brand visibility. bottled water. Fax: 646-607-1907 Fax (outside U.): +353-1-481-1716 Commendable growth of soft drinks in India In 2010.* Still Drinks * Squash/Syrups * Fruit Powders * Iced/Rtd Tea Drinks * Iced/Rtd Coffee Drinks * Sports Drinks * Energy Drinks For more information visit http://www. This growth was helped by high double-digit volume sales growth in most categories as well as appreciably higher unit prices in 2010. soft drinks registered its highest off-trade value growth rate for the review period. ready to drink (RTD) tea and fruit/vegetable juice all maintained bullish growth even as abundant rainfall seemed to halt the spectacular recovery of carbonates witnessed in 2009.com/research/7e1e91/india_soft_drinks Research and Markets Laura Wood.
. ³Our scientists have already carried out successful experiments in presenting tea as a soft drink.´ he said. Although domestic players. at Jorhat in upper Assam. which will achieve double-digit growth rates. they remained some distance behind Coca-Cola or PepsiCo. consumers returned to shop for their grocery needs at modern retail formats. Hazarika said µtea soft drink¶. ³Tea anyway does not have any single reason that makes it detrimental to health. Emphasis on health and wellness helped drive sales of soft drinks categories primarily retailed through such channels. Rosy outlook for soft drinks over the forecast period Emerging categories of soft drinks. expected to hit the market in the next couple of months. would be a non-carbonated drink with lot of health value. As the value sales of both of these companies came primarily from carbonates in 2010. Scientists at the Tocklai Experimental Station (TES). will retain its status as the fastest growing soft drinks category as its popularity will develop among young Indians. director of the Jorhat-based TES told The Indian Express. and RTD tea. and fights various diseases. The first tea research lab in the world. Increasing demand for healthy and hygienic products is expected to fuel this growth. the channel¶s contribution to soft drinks sales is expected to increase gradually. such as bottled water and fruit/vegetable juice. have come up with a µtea soft drink¶ that not only promises to boost tea consumption patterns in the country but also win back sizeable segment of the gen-next segment that tea had already lost to the colas. controls blood pressure. PepsiCo launched its carbonates brand Pepsi Max. will have significant influence on soft drinks volume sales in the forecast period. my pages Tea goes soft to take on colas Guwahati: There's a good news for the tea industry. such as Parle Bisleri. While Coca-Cola entered two high growth categories in the shape of energy drinks and lemonflavoured juice drinks in 2010. Supermarkets/hypermarkets recovers as a retail channel After an indifferent 2009. sports and energy drinks. Sports and energy drinks. As the country¶s major retailers plan to expand their footprints over the forecast period. These included 100% juice. Increasing penetration in rural areas will also contribute to considerable sales increments. Domestic players will benefit from this development as consumers will opt for healthorientated soft drinks. also held notable shares. has only reiterated that tea helps boost the immune system. however.. Research worldwide. Parle Agro and Dabur. The convenient shopping environment and promotions offered by supermarkets/hypermarkets attracted consumers to this channel. the TES was established in 1911.´ Mridul Hazarika. they are expected to experience a reduction in their share of soft drinks in the forecast period.Soft drinks players Coca-Cola and PepsiCo were the leaders in overall soft drinks off-trade value sales in 2010. and we have already taken the necessary steps for patenting it..
.Hazarika said while tea as a hot beverage is an elaborate process. ³It will surely attract the younger generation.. the industry is worried. .´ he said.. which. has been under the influence of various carbonated soft drinks. the tea soft drink would also attract the young generation.
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