Introduction The word 'animation' is derived from anima, the Latin word for soul or spirit.

The verb 'to animate' literally means 'to give life to'. Animation is a graphic representation of drawings to show movement within those drawings. A series of drawings are linked together and usually photographed by a camera. The drawings have been slightly changed between individualized frames so when they are played back in rapid succession (24 frames per second) there appears to be seamless movement within the drawings. Pioneers of animation include Winsor McCay of the United States and Emile Cohl and Georges Melies of France. Some consider McCay's Sinking of the Lusitania from 1918 as the first animated feature film. Early animations, which started appearing before 1910, consisted of simple drawings photographed one at a time. It was extremely labor intensive as there were literally hundreds of drawings per minute of film. The development of celluloid around 1913 quickly made animation easier to manage. Instead of numerous drawings, the animator now could make a complex background and/or foreground and sandwich moving characters in between several other pieces of celluloid, which is transparent except for where drawings are painted on it. This made it unnecessary to repeatedly draw the background as it remained static and only the characters moved. It also created an illusion of depth, especially if foreground elements were placed in the frames. Walt Disney took animation to a new level. He was the first animator to add sound to his movie cartoons with the premiere of Steamboat Willie in 1928. In 1937, he produced the first full length animated feature film, Snow White and the Seven Dwarfs. With the introduction of computers, animation took on a whole new meaning. Many feature films of today had animation incorporated into them for special effects. A film like Star Wars by George Lucas would rely heavily on computer animation for many of its special effects. Toy Story, produced

it has now become possible for the average person to create animations. Animation generally refers to the process of setting inanimate objects in motion. artists now use computer software to generate 2D images and instill layers of animation in a near simultaneous manner. It is similar to 3D CGI however animation in the object created is done by placing several . The process of 2D animation is done by combining multiple sets of two-dimensional hand-drawn objects and placing them in a sequence and in a manner that creates an illusion that the drawn objects are in fact moving. For instance. 2D animation has evolved into more than just handmade drawings. 3D CGI and 3D motion capture rely more on computer technology rather than the creativity of the artist in drawing an inanimate object. These forms of animation give a more realistic view of the character because it gives the object the illusion of movement in a three-dimensional perspective. the computer software can generate 3D objects using 2D geometric figures. Unlike 2D animation. The oldest and most basic form of animation used up to the present is 2D animation. these drawings are given more depth by scanning each frame individually and further manipulation and enhancement are processed by software applications. 3D Computer Generated Imagery (CGI) and 3D Motion Capture. With the advancement of computer technology. became the first full length feature film animated entirely on computers when it was released in 1995. Without influence from a noncomputer image such as a hand-drawn object. 3D animation in the other hand can be further classified into 3D CGI and 3D motion capture. instead of having an artist draw and scan each page individually. 3D CGI for instance can be done by using threedimensional animation software alone. It is broadly categorized into three forms namely 2D Walt Disney Productions and Pixar Animation Studios. Today. With the advent of personal computers. 3D motion capture also uses advanced software technology.

and Europe.S. This is due in part to the prohibitive cost of 3D computer animation software needed to render this kind of service. the need for outsourced services in animation increased in Asia.. With limited resources to invest in animation software technologies. most local animation firms in the Philippines are adept in 2D animation rather than the more advanced 3D animation. and with animation’s protracted development cycles. Asian Animation. Some of the first animation studios in the country included Burbank Animation Inc. The computer software then captures all the possible movements of the object which can then be used by the program to place motion in an inanimate computer generated image. high-profile companies in the Philippines eventually led to opportunities for the Philippine animation industry to be recognized globally. Philippine animators have thus enhanced their skills in 2D animation . with its cheaper labor and abundant creative talent – as cost-cutting alternatives. Thus.points of reference to a real moving object. wherein 70% to 80% of related costs credited to labor – western animators began to see Asian destinations such as the Philippines. and Fil-Cartoons.a process which is less cost-intensive. . The setting-up of a few large. Of the three forms of animation. With the rapid development of the animation industry in the west. all of which were export oriented and provided service to foreign animators. particularly in the U. The rise of animation in the Philippines as an outsourced industry began in the early 1980’s.

and accelerated in 2002. Approximately. this fairly long history lends Philippines . In addition. the studio is constantly pushing the limits of what can be done with computer animation technology. As a result of all these factors. including OSX-based Macintosh solutions. particularly when paired with Intel hardware. Florida and Burbank. Linux was also a good fit for Disney’s in-house software development environment. Linux running on a number of hardware platforms. 100 production workers used Photoshop either occasionally or intensively. in reaction to SGI’s inability to offer a compelling cost/performance story in comparison to Intel-based systems. As a result. Linux fit in well with the studio’s server infrastructure. it was decided to begin moving the bulk of the studio’s 600 production workers from IRIX to a Linux-based environment. Disney benchmarked a wide range of alternative platforms. the studio relies heavily in Adobe Photoshop for a wide variety of production tasks. As a result of this assessment. FreeBSD and Windows. It was vital that these users be accommodated as economically as possible. Animation is currently one of the emerging outsourcing services offered by the Philippines. Long a bastion of Silicon Graphics IRIX-based applications in 2001. there remained a number of obstacles to making a complete transition to Linux. the movement to Linux on the desktop began in earnest in late 2001. However. but also with as little disruption to their workflow as could be achieved.Theories Walt Disney Feature Animation is the oldest and most famous animation studio in the world. California). the studio began exploring alternatives to its Unix workstations. In particular. which is built primarily around Solaris-based systems. Operating from two physical locations (Orlando. Disney was attracted to Linux for its cost/performance benefits. as well as the increasingly precarious position of SGI within the high-end workstation market as a whole. With the beginnings of animation in the country being traced as early as the 1980’s.

. This paper seeks to present the possible factors that have hindered the Philippine animation industry from securing a more commanding portion in the global market. and entertainment for all. Paradigm of the Study OUTPUT The First Philippine Animation Center has been built and opened to the public with its services. However. considering that the country had first-mover advantage. its current share of the global animation market remains marginal when compared to the international demand for animation work. souvenirs for viewing.its reputation as one of the stronger Asian players in the global animation industry today.

The researchers used a survey questionnaire to gather information for the basis of the study. . the researchers were able to illustrate and present the views of the respondents through representational graph. together with the work of the engineers and the invested interest of the public. Using the descriptive analytic research. The architectural planning and designing also have to be elegant and unique. INPUT The materials needed to build the Philippine Animation Center will be bought by the people who have pledged to contribute and donate as financial support for this project.PROCESS The building of the First Philippine Animation Center.

00% 4.00% This study tests the familiarity of the respondents about animation for more relative and accurate basis of the researchers. it shows that out of the 25 respondents only one (1) of them is not familiar with the animation or an equivalent of four percent(4%) only.Question No. 24 respondents or 96% are familiar or have the knowledge about animation. Question No. On the other hand.1 Are you familiar with animation? Table 1 Yes No 24 1 96. 2 Where did you hear about animation? Table 2 Books Magazines 1 1 4% 4% . In the figure above.

television is the most accessible media where the respondents got the knowledge about animation. 3 Would you like to build a Philippine Animation Center Institute? Table 3 Yes No 14 10 58% 42% . which is through movies then books. These different media are medium in introducing animation. Followed by four (4)respondents or 17% through internet.TV School Internet Movie Others 14 1 4 3 0 58% 4% 17% 13% 0% In the above illustration. magazines and school with 4% or with only one (1) respondent. three(3) respondents or 13%. 14 respondents or an equivalent of 58%. it shows the different media where the respondents are accessible. Out of those. Question No.

4 Do you agree that there is a need for the production of Filipino animation films? Table 4 . The result is not too far in between. But still.Establishing a Philippine animation center industry. 58% or 14 are affirmatively answered and 42% or 10 respondents are in negative. Question No. it shows that Filipinos are not yet fully ready with the concept of Philippine animation center. dominantly are open for the new industry to bloom.

Strongly agree Agree No idea Disagree Strongly disagree 14 10 0 0 0 58% 42% 0% 0% 0% In animation films. In the illustration above. 14 or 58% are strongly agree and 10 or 42% are agree. all are really in favor of the production of this. All are in favor of producing Philippine animation films. Question No. 5 What services would you like to find in an animation center? Table 5 Forums Workshops Games 0 4 6 0% 17% 25% .

books and magazines and exhibits are choose by six (6) or 25%.00% . Question No. animation studio. games. Other services. two (2) or eight percent (8%) and one (1) or four percent (4%) respondents. two or eight percent(8%). four (4) or 17%. respectively.Animation studio Books and magazines Film viewing Exhibits Others 2 2 9 1 0 8% 8% 38% 4% 0% Nine (9) respondents or 38% of the total percentage like to find animation in films or movies. 6 Who are the beneficiaries of this Philippine Animation Center? Table 6 Children Students Professionals Adults Others 7 12 4 1 0 29% 50% 17% 4% 0. workshop.

59 of the respondents or 50% say students would be benefited by the animation center of the Philippines. Above. and adults of one or 14% of the respondents.Positively. children of seven respondents or 29%. Next by. Question No 7 Do you think animation gives benefits to the society? . professionals four (4) or 17%. new industry for Philippine animation would benefit Filipinos.

dominantly are expecting for its benefit in the establishment of the animation center in the country.Table 7 Yes No 15 9 62% 38% The survey answers if the society will be benefited by this industry of animation. Question No 8 What are the possible advantages that one may get from animation? Table 8 Entertainment media Educational tools Artistic opportunity Job opportunity Others 4 3 13 4 0 17% 12% 54% 17% 0% . In view. 15 (62%) says “yes” and only nine (38%) says “no”.

It is a sign for easier introduction of animation in the country. In the survey. in economy or in education. Therefore. As well. they do believe that it would benefit the society in different areas. Positively almost all the people are familiar with it. for the fact that almost are already knowledgeable about animation. Researchers want to know if animation is a marketable industry to be established in the Philippines. the researchers conducted a survey which is a good tool to come up with reliable results.four (4) or (17%) to both entertainment media and job opportunities.Illustrated above the different advantages that the animation center of the Philippines in the different areas. The survey results. Since thus study sought basis to determine the feasibility of Animation Center of the Philippines. 13 respondents (54%) is artistic opportunity. and three (3) or (12%) to educational tools. . researchers go directly with its possible market to gather information that would answer how feasible is animation center will be. researchers determine how the people are familiar with the animation.

. the economy of the Philippines. as always. This study also find out what media does people much accessible to be knowledgeable about animation. Animation also benefit all adults. professionals and even children. Because in fact this industry gives different opportunities for every individual and much to the macro-activity of the society. As well.These are the reason why all the respondents are positive in establishing the animation center. it is reliable ton say that Animation Center of the Philippines is feasible to be established in the country. From facts gathered. Researchers find out that the television is still most accessible media which is a much focus to be the medium to introduce the Animation Center in the Philippines. students. Because Filipinos like entertainment. animation center would be much successful and profitable to focus first in the most accessible media where people would much be attracted to and services where people will much interested into. in terms of its market. This give benefit to the socirty with its advantages that will give also to the people. people most like to find animation in the films.

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