RESPONSIBILITIES INCLUDE

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► Facilitate purchase by improving calls-to-action throughout the site, enhance online inquiry process and facilitate interaction with customers and clients ► Improve customer loyalty and email opt in ► Communicate Best Internet Marketing Practices for use in WorkSmart collateral ► Evaluate web project feasibility; provide initial scope, requirements guidance and business measures of success. ► Execute on defined eMarketing deliverables within the project plans. This includes the supporting usability, creative design, copy and email operations leveraging internal or external resources as needed. ► Works with cross functional team members including usability, business analysis, project management, design, email, search and eBusiness Delivery team to complete projects on time, on budget. ► Prioritize web features portfolio of projects working with founders to deliver on web marketing operational plans. ► Conduct monthly Business Reviews with founders. Highlight strategy, projects, budgets, best practices, analytics reviews, etc. ► Work closely with Direct Sales division and IT

Job Description:
This is an exciting opportunity to work in a critical eMarketing lead role. Reporting directly to the Founders, you will have the opportunity to develop strategies and execute plans for WorkSmart eMarketing. This includes projects to increase website reach, facilitate purchase and/or leads and provide ongoing online customer support & loyalty programs. You will seek to increase website reach by partnering with search marketing experts to develop strategies and tactics to increase website traffic. Your peers are eMarketing Business analysts and eBusiness Project Managers, with whom you will work in order to ensure all projects are executed on time, on budget and high level issues are worked through or escalated as needed.

REQUIRED QUALIFICATIONS
► Bachelor's degree from four-year college or university preferably in a relevant field such as Interactive media, Marketing, and/or Business. ► IT technical knowledge (aspects of web design and deployment highly desirable) ► Proven ability to lead a team with a broad set of customer needs within B2B & B2C segments ► Demonstrated experience in working successfully in small organizations, balancing multiple assignments and deliverables simultaneously ► Demonstrated ability to interface and successfully communicate with internal and external personnel ► Proven track record in all aspects of program and project management, estimation techniques and metrics development ► Current working knowledge of SEO,SEM and email marketing practices ► Experience with Adobe software

Who is WorkSmart eMarketing LLC
C: (216) 339-0353 O: (216) 378-4272
23230 Chagrin Blvd - 3 Commerce Park Suite 900 - Beachwood, Ohio 44122

Brad Kleinman Brad@worksmart-emarketing.com

WorkSmart eMarketing is a company focused on creating internet solutions for small businesses. We approach eMarketing with an eye for effective, memorable, and measurable results. With so many tools and resources out there on the internet we can use to grow our businesses, how do you know which ones can actually have a solid impact on your growth? WorkSmart eMarketing facilitates educational workshops and training on eMarketing.

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