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Sales Kit

Disclaimer:

The contents herein are meant to be used as a general guide for the project only and should not be relied upon for factual accuracy. Plans, prices, and other such information stated are subject to change without prior notice.

GENERAL INFORMATION

General Information
Project Name Project Type Location Land Area Three (3) Buildings Description No. of Units Total Units No. of Parking Total Parking Slots Stellar Place Mixed Development Visayas Avenue, Quezon City 8,608 sq.m. Vega Claris Magna MRB - 6 Floors MRB - 6 Floors HRB - 15 Floors 84 Units 84 Units 311 Units 479 Units 63 Slots 186 Slots 249 Slots

Visayas Avenue, Quezon City


How to get there: From Makati: Take EDSA Northbound, turn right at East Avenue, head straight until you reach the Quezon Memorial Circle. From there, turn right at Visayas Avenue, further down prior to reaching Congressional Avenue, the property is on the left side. From Caloocan or Monumento: Take Congressional Avenue heading towards Visayas Avenue. Upon reaching Visayas Avenue, turn right and the site will be on your right.

Nearby Business and Media Centers


BUSINESS CENTERS Landmark Eton Centris, Quezon Avenue UP-Ayala Techno Hub, Diliman ABS-CBN Broadcasting Center GMA 7 Media Center Ortigas Center Makati Central Business District Distance in KMS. 3.3 3.6 3.86 4.8 10 15.5

Nearby Commercial Centers


COMMERCIAL CENTERS Landmark Cherry Fooderama Congressional Circle C Robinsons Supermarket Trinoma SM City North Edsa Eton Centris Waltermart Monumento Timog Avenue Tomas Morato Strip Distance in KMS. 0.8 1 2.5 2.6 3.3 4.5 4 4.8

Nearby Learning Institutions


LEARNING INSTITUTIONS Landmark Maria Montessori School of Q.C. Colegio De San Lorenzo New Era College St. James College Philippine Science High School University of the Philippines St. Marys College Miriam College Ateneo de Manila University Distance in KMS. 0.26 1.1 1.9 2.5 3 3.5 5.1 5.7 6

Nearby Hospitals
HOSPITALS Landmark Veterans Hospital Lung Center of the Philippines Philippine Heart Center East Avenue Medical Center Philippine Childrens Medical Center V. Luna Medical Center Capitol Medical Center St. Lukes Medical Center Distance in KMS. 2.4 2.5 2.8 2.9 2.9 3.7 5.2 6.4

Other Nearby Landmarks


OTHER LANDMARKS Landmark Our Lady of Mt. Carmel Quezon City Hall Our Lady of Annunciation Distance in KMS. 0.9 1.6 2.7

MARKET LANDSCAPE

Summary of Competitive Landscape Most residential projects in the area are horizontal (subdivisions), however, there is also a prevalence of townhouses, especially in the areas around Visayas Avenue Majority of the unit mix for existing vertical competitors (condominium developers) consists of 1BR units Majority of competitor unit inventory has already been absorbed by the market Current pricing per SQM: minimum = Php46,000 maximum = Php84,000 average = Php64,000

Opportunities for DMCI Homes Opportunity to capture the market of upgraders in the area. Ability to provide for the underserved segment in the area (young families) with a diverse mix of larger unit cuts. Opportunity to serve spill-over buyers.

Competitive pricing at Php64,000 per SQM.

TARGET MARKET

Demographics
1. Primary Market

A. End-Users and Upgraders from Quezon City and to some extent, CAMANAVA (young couples and start up families). B. Young families who have just been renting or still living with parents, and are looking at finally purchasing their own home. C. Growing families who want to improve residential condition.
2. Secondary Market

Those from the provinces in the North and other provinces in the Philippines looking for a half-way home or primary home within Quezon City proximate to broadcasting centers, learning institutions/universities, government institutions.

Psychographics
Career-driven professionals with a middle-class income, but with an AB mindset. Discerning individuals who have a taste for the finer things in life. Driven to succeed and live the high life, the way their AB counterparts and acquaintances do.

They are free thinkers, passionate and academically driven, family oriented individuals who value quality time spent with family and friends. They are hard working individuals who know the importance of having a home near their place of work, study and leisure in order to allot more time doing the things that they value more unhurriedly. Though they occasionally spend for their interests and the things that they value, they are still for the most part, practical and discerning, on how they spend their money. They also aspire to upgrade in a secured residential community, near their primary homes; a new home where they can live comfortably yet still enjoying the same neighborhood experience they used to have. They consider home as their de-stressor.

Needs Segment Framework

HARMONY SEEKERS

Functional Need The Home

Near schools; near hospitals; homeowners association. Space and light; warmth;
Social Need The Situation

Family starters; homebuilders Kitchen & Living room the hub in the house
Emotional Need The Owner and his Feelings

Sociable; balanced Harmonious; togetherness; belonging

Needs Segment Framework

COMPETENT INDIVIDUALS
Functional Need The Home

Near business and commercial centers


Social Need The Situation

Business/corporate lifestyle yuppies, professionals, executives, career-oriented individuals Technology, study/work area
Emotional Need The Owner and his Feelings

Driven Controlled Focused

Needs & Benefit Analysis


Emotional Need
Young career-driven couple starting a family needs to balance life to nurture their growing relationship

Benefit
Accessible to the workplace, allowing you & your family to spend more time together.

Activities & Experience


Be home early and relax with the entire family. Have time to catch up on that book youve always wanted to finish.

Link to Product
Strategic Location

Young career driven couple, stressed from their work schedules needs a sanctuary to relax and unwind

The fusion of vibrant greens, modern tropical architecture & invigorating waterscapes provides visual & auditory stimulation and a very relaxed ambience

Feel rejuvenated as soon as you enter the property because of the stark contrast of the community against the traditional faade of its surroundings. Be awed by the grand entrance and lush landscaping.

Well planned spaces abundant landscaping

and

Young family seeking a balance in their recreational and leisure activities

Offers an outdoor and indoor amenities that each individual will love.

Let the kids take a dip in the pool. Hold meetings or parties at the multi-purpose hall. Enjoy a movie at the AV room or have a game with your spouse at the game room. Sleep soundly, knowing that you are in a safe, exclusive and private environment, ideal to nurture your growing kids. Various activities in the communities promote values and personality growth

Amenity Area (swimming pool, game room, multi-purpose hall & AV room)

A young couple with children needs a safe place conducive to rearing well rounded individuals

Exclusivity and low density ensure a secured enclave for your family. Boosted community developments ensures harmony and growth to all.

The fully gated property is well equipped with 24hr security and CCTV monitoring to guarantee your safety. Various PMO Programs are available to suit your interests.

A startup family searching for the perfect home that would allow them the freedom to pursue their other interests and engage in community building A young couple, busy with their budding careers and so used to the comforts of in-city living, needs a place where they can lock-up and go as they please

A true value-for-money purchase that also serves as a long-time investment.

Families are able to still afford their hobbies like personal travels, shopping, with security that the purchase of the property wont empty their savings accounts. Have your laundry picked-up and delivered right at your doorstep; settle your utility bills without leaving the premises of your community.

Affordability and flexible payment terms

Lead a hassle-free life as the Property Management Office takes care of what you need.

Upgraded Property Management services

Personification
For 10 years now, Carl, a businessman, has been married to Anna, an businessman, events specialist. specialist. They have been living in Caloocan since they got married. It has been a long time dream to finally have their own abode. abode. Now that the Carls business is flourishing, they have decided to move Carl flourishing, out from his parents home. parents Being an only son, he prefers to settle down in an area that is accessible from where his parents are living. Since Maine is now carrying their first born, it is important for them to be born, within proximity to all places of interest, such hospitals, schools, interest, government offices, malls, & corporate districts. For the couple, their place of comfort is where privacy, security and a serene environment is present. environment Stellar Place is an ideal community for them to nurture their growing family. family.

VALUE PROPOSITION AND REASONS TO BELIEVE

Why would I choose to live at Stellar Place?

Value Proposition Statement


WHAT HOW The only resort-inspired and family-oriented residential condominium village in Visayas Avenue, Quezon City that features energy-efficient and innovative community solutions through DMCI Homes trademark garden atriums and single-loaded building configuration, and property management services for young upper-middle income families who seek comfort and rejuvenation in a community enclave within close proximity to their places of interests (work, study, government, and service institutions).

WHO WHY WHERE

Reasons to Believe The Ideal Setting


Stellar Place is highly accessible via Visayas Avenue with convenience to PUVs via MRT North Station, Quezon City Hall Terminal and Quiapo-Taft Manila. The development is within close proximity to top academic institutions, commercial and broadcast centers, and government offices and hospitals along the Elliptical Road and East Avenue. The location of the project allows its residents to move, work, learn, and play at their own pace, thereby enjoying unhurried lives.

Reasons to Believe Living Inspired


A lush and invigorating experience just outside your unit- green open spaces and refreshing water elements blend together to bring the pitch-perfect balance that people crave to be inspired. The areas surrounding Visayas Avenue have long been a venue for art and expression; as such, Stellar Place is an ideal environment to encourage creativity, and to foster ties with old friends and new neighbors by providing a space where passion and people come together.

Reasons to Believe Worry-free Living


Day to day upkeep is never a problem with DMCI Homes Property Management Team, professionally trained to look after the daily maintenance of the building structures, landscaping, facilities, common areas and amenities. More importantly, they provide round the clock security to ensure the residents safety at all times.

Reasons to Believe Exclusive Enclave


While residents may enjoy the best of what the city has to offer due to its proximity to major city landmarks, they would still feel at ease knowing that their home is safely tucked away in a less-crowded portion of the city, providing them with an exclusive and safe haven to retreat to at the end of the day.

Reasons to Believe DMCI Heritage and Quality Craftsmanship


With a 50-year heritage of building recognized landmarks around the country, the same expertise and world class standards that have made DMCI a venerable institution in the construction industry have been applied in the construction of every DMCI Homes property for the past 10 years. The passion to build residential communities with only the highest quality is relentless. This workmanship allows DMCI Homes to give homeowners the peace of mind that they seek, knowing that their homes are constructed with quality in mind, and delivered in a timely manner.

THE PROJECT

MODERN TROPICAL
It is a theme reflective of the country's climate and evokes a feeling of warmth, serenity and relaxing comfort.

Site Development Plan

Magna

Bridge

Vega and Claris

Amenities
Indoor Amenities Multi-purpose Hall Fitness Gym Audio-Visual Room Game Room Open Lounge Skylounge Outdoor Amenities Lap Pool Childrens Pool Pocket Gardens Al Fresco Roof Deck Gardens

Amenity Core

Multipurpose Hall

Roof Deck

Skylounge

Al Fresco

Features and Facilities


Building Features Garden Atriums Single-loaded Corridors Balconies in all units Breezeways Impressive Faade Facilities Property Management Office 24-Hour Security Electrified Perimeter Fence

Lobby

Atrium

Entrance Gate

FLOOR PLANS AND UNIT LAYOUTS

Ground Floor Plan (Magna | HRB)

Ground Floor Plan (Magna | HRB)

6th and 11th Plan (Magna | HRB)

14th to 16th Floor Plan (Magna | HRB)

Unit Mix (Magna | HRB)


Unit Type 3 Bedroom 2 Bedroom A 2 Bedroom B 1 Bedroom A 1 Bedroom B Studio Unit Totals Unit Area 65.0 SQ.M. 49.5 SQ.M. 48.0 SQ.M. 30.0 SQ.M. 28.0 SQ.M. 24.0 SQ.M. Magna 35 84 30 23 23 116 311 % 11% 27% 10% 7% 7% 37% 100%

Upper Ground Floor Plan (Vega & Claris | MRB)

Typical Floor Plan (Vega & Claris | MRB)

Unit Mix (Vega & Claris | MRB)


Unit Type 3 Bedroom Special 3 Bedroom 2 Bedroom A 2 Bedroom C Unit Totals Unit Area 71.5 SQ.M. 65.0 SQ.M. 49.5 SQ.M. 45.0 SQ.M. Vega 24 30 30 84 Claris 6 18 24 36 84 Total 6 42 54 66 168 4% 25% 32% 39% 100%

Studio Floor Plan (Magna | HRB)

1 Bedroom Plan A (Magna | HRB)

1 Bedroom Plan B (Magna | HRB)

2 Bedroom Floor Plan (Vega & Claris | MRB)

3 Bedroom Floor Plan (Vega & Claris | MRB)

Unit Mix

Unit Mix
Unit Type 3 Bedroom Special 3 Bedroom 2 Bedroom A 2 Bedroom B 2 Bedroom C 1 Bedroom A 1 Bedroom B Studio Unit Totals Unit Area 71.5 SQ.M. 65.0 SQ.M. 49.5 SQ.M. 48.0 SQ.M. 45.0 SQ.M. 30.0 SQ.M. 28.0 SQ.M. 24.0 SQ.M. Vega 24 30 30 Claris 6 18 24 36 Magna 35 84 30 23 23 116 311 Total 6 77 138 30 66 23 23 116 479 % 1% 16% 29% 6% 14% 5% 5% 24% 100%

84

84

Unit Pricing (Vega & Claris | MRB)


Average Area Service Balcony Area Area Gross Area 10.5 sq.m. 7.0 sq.m. 6.0 sq.m. 6.0 sq.m. Pricing Max 5.77 Mn 4.34 Mn 3.44 Mn 3.51 Mn

Claris & Vega 3 Bedroom Special 3 Bedroom 2 Bedroom A 2 Bedroom C

No. of Units 6 42 54 66

Unit Area 71.5 sq.m. 65.0 sq.m. 49.5 sq.m. 45.0 sq.m.

Min Average 6.5 sq.m. 88.5 sq.m. 5.47 Mn 5.59 Mn 6.5 sq.m. 78.5 sq.m. 4.08 Mn 4.15 Mn 6.5 sq.m. 62.0 sq.m. 3.28 Mn 3.36 Mn 6.5 sq.m. 57.5 sq.m. 2.78 Mn 2.95 Mn

* 1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately. 2.Above prices are subject to change without prior notice. 3.The unit areas may change based on the final construction drawing. 4.Prices indicated are exclusive of closing fees. 5.The unit number is also the number of service area located at the roof deck. Allocation is 1:1 6.Prices may include VAT, if and where applicable. 7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of release of this material. 8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or contract. 9.All floor plans contained herein are not to scale.

Unit Pricing (Magna | HRB)


Average Area Service Balcony Area Area Gross Area 11.0 sq.m. 76.0 sq.m. 7.3 sq.m. 56.8 sq.m. 6.5 sq.m. 54.5 sq.m. 7.0 sq.m. 37.0 sq.m. 4.0 sq.m. 32.0 sq.m. 3.0 sq.m. 27.0 sq.m. Pricing Min 4.35 Mn 3.34 Mn 3.38 Mn 2.16 Mn 2.12 Mn 1.84 Mn Average 4.45 Mn 3.55 Mn 3.46 Mn 2.34 Mn 2.21 Mn 1.98 Mn Max 4.71 Mn 4.03 Mn 4.05 Mn 2.38 Mn 2.24 Mn 2.39 Mn

Magna 3 Bedroom 2 Bedroom A 2 Bedroom B 1 Bedroom A 1 Bedroom B Studio

No. of Units 35 85 29 23 23 116

Unit Area 65.0 sq.m. 49.5 sq.m. 48.0 sq.m. 30.0 sq.m. 28.0 sq.m. 24.0 sq.m.

* 1.The prices of parking slot is not included in the pricelist. Parking slots are sold separately. 2.Above prices are subject to change without prior notice. 3.The unit areas may change based on the final construction drawing. 4.Prices indicated are exclusive of closing fees. 5.No service area for the Magna. 6.Prices may include VAT, if and where applicable. 7.The availability plans are intended to give a general idea of the project and as such are not to be relied upon as statements of fact. These drawings are based on plans as of release of this material. 8.Buyers can verify their factual accuracy and subsequent changes, if any. The contents herein are subject to change without prior notice and do not constitute an offer or contract. 9.All floor plans contained herein are not to scale.

VEGA AND CLARIS (MRB) UNIT FINISHES

Unit Finishes (Vega & Claris | MRB)


VEGA AND CLARIS UNIT FINISHES Floor Finishes Living, Dining and Kitchen Bedrooms Balcony Toilet Wall Finishes Interior Walls Toilet Ceiling Finishes Living, Dining and Kitchen Bedrooms Toilet Kitchen Area Doors Entrance Door Bedroom Door Toilet Door Balcony Door Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles ALL UNITS

Painted finish Painted plain cement finish above wall tiles

Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system

Wooden panel door on metal jamb Wooden door on metal jamb Wooden door on metal jamb Aluminum framed glass panel (with insect screen)

Unit Finishes (Vega & Claris | MRB)


VEGA AND CLARIS UNIT FINISHES Windows Finishing Hardware Main Door Lockset Bedroom Lockset Toilet Lockset Toilet and Kitchen Fixtures Water Closet Lavatory Shower Head and Fittings Soap and Toilet Paper Holder Kitchen Sink Kitchen Faucet and Fittings Toilet Exhaust Kitchen Exhaust Fan ALL UNITS Aluminum framed glass panel with insect screen (except awning windows)

Lever type keyed lockset Lever type keyed lockset Lever type privacy lockset

Top flush, one-piece type 2-BEDROOM UNITS Under counter type lavatory Exposed shower and mixer type White, recessed type Single bowl stainless steel

3-BEDROOM UNIT

Under counter type lavatory; Wall-hung with semi-pedestal type for common toilet

Single bowl stainless steel with drain board

Gooseneck type Ceiling-mounted exhaust fan / awning Ceiling-mounted exhaust fan window Rangehood Wall-mounted exhaust Wall-mounted exhaust fan provision fan

Unit Finishes (Vega & Claris | MRB)


VEGA AND CLARIS UNIT FINISHES ALL UNITS

Service Area Floor Finish Wall Finish Roof Finish Miscellaneous Wall Finishes Exterior Wall Finish Hallway Stairwell Ceiling Finishes Hallway Stairwell Driveway / Parking Painted plain cement finish Painted plain cement finish Plain cement finish Combination of plain and textured paint on plain cement finish Painted plain cement finish Painted plain cement finish Plain Concrete finish Combination of cyclone wire and ficemboard Fiberglass and pre-painted metal sheets Provision for tapping point of water Provision for electrical outlet

MAGNA (HRB) UNIT FINISHES

Unit Finishes (Magna| HRB)


MAGNA UNIT FINISHES Floor Finishes Living, Dining and Kitchen Bedrooms Balcony Toilet Wall Finishes Interior Walls Toilet Ceiling Finishes Living, Dining and Kitchen Bedrooms Toilet Kitchen Area Doors Entrance Door Bedroom Door Toilet Door Balcony Door Ceramic tiles with baseboard (Studio) ALL UNITS

Ceramic tiles with baseboard Low maintenance resilient flooring with baseboard Ceramic tiles with pebble washout Unglazed ceramic tiles

Painted finish Painted plain cement finish above wall tiles

Painted plain cement finish Painted plain cement finish Painted ficemboard ceiling Granite finish countertop with cabinet system

Wooden panel door on metal jamb Wooden door on metal jamb (Not applicable to Studio) Wooden door on metal jamb Aluminum framed glass panel (with insect screen)

Unit Finishes (Magna| HRB)


MAGNA UNIT FINISHES Windows Finishing Hardware Main Door Lockset Bedroom Lockset Toilet Lockset Toilet and Kitchen Fixtures Water Closet STUDIO UNITS Top flush, one-piece type 1-BEDROOM 2-BEDROOM UNITS UNITS ALL UNITS Aluminum framed glass panel with insect screen provision (except awning windows)

Lever type keyed lockset Wooden door on metal jamb (Not applicable to Studio) Lever type privacy lockset

3-BEDROOM UNITS

Lavatory

Wall-hung lavatory

Under counter type Under counter type lavatory; Wall-hung with lavatory semi-pedestal type for common toilet

Shower Head and Fittings Soap and Toilet Paper Holder Kitchen Sink Kitchen Faucet and Fittings Toilet Exhaust Kitchen Exhaust Fan

Exposed shower and mixer type White, recessed type Single bowl stainless steel Single bowl stainless steel with drain board Gooseneck type Ceiling-mounted exhaust fan Rangehood provision

MILESTONES

Project Milestones
Milestone Date March 11, 2011 March 18, 2011 March 28, 2011 March 29, 2011 September 2013

Advance Project Briefing Release of Pricelist Project Soft Launch Effectivity of Pricelist RFO Date

Thank you and happy selling!

END

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