Lightshow

Winter 2011

Lutron Electronics 7200 Suter Road Coopersburg, PA 18036 World Headquarters 1.610.282.3800 Technical Support Center 1.800.523.9466 To view online or to register for your next issue visit www.lutron.com/lightshow Lightshow is published quarterly. P/N 367-2109 REV B

Lightshow
Winter 2011
02 The Main Story Your Shading Problems Solved Cellular Shades Dennis ListerDEL Motorized Solutions, Bensalem, PA

06 Whats New in Energy 10 Featured Professional 12 Trends

Inspiration from Color Marketing Group International

14 News and Events 15 Continuing Education 16 How-to Guide Cellular Shades Selection Guide

Your Shading Problems Solved

Noisy shades? Complex architecture? Limited fabric choices?
Chances are, youve probably experienced your share of issues with window treatments. So weve compiled a list of problems that might sound familiarand how Lutron automated window treatments can provide just the right solutions.

Problem You have a lot of shades or blinds, so you dont bother adjusting many of them.

Lutron Solution Our automated window treatments provide touch of a button control via keypads, wireless remotes, and mobile devices, so you can adjust several window treatments at one time with a single button press.

Your current automated window treatments are noisy.

Our automated window treatments utilize a quiet, low-voltage drive, so movement isnt disruptive.

Youd like to press one button that lowers shades, dims lights, and starts an audiovisual system.

You can integrate our automated window treatments with third-party control systems for one button control that will lower shades, dim lights, and start a movie.

The Main Story

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Problem You have windows that are difficult to reach. Lutron Solution Having automated control also means you can cover windows that are hard to reach.

Problem Due to the architecture in the room, you cant run wires for automated shades. Lutron Solution Our cellular shades are wire-free, so theyre ideal for challenging situations. Theyre also a great design solution for applications where running wire would be cumbersome, such as with French doors.

Problem Your Venetian blinds arent very versatile.

Lutron Solution Our Venetian blinds provide independent control of blind height and slat angle. Our blinds also feature independent tilt and lift control, and ensure that the tilt position between adjacent blinds remains within 1/16th of an inch.

The stackback from traditional drapery obstructs your view.

Our Kirb vertical drapery system lifts fabric up (instead of opening and closing from side to side) and completely out of the way, eliminating stack back.

You frequently need to replace the battery in your shade.

Our new cellular shades have a 3-year battery lifemuch longer than other battery-powered shades currently available.

For more information, please visit www.lutron.com/shadingsolutions.

The Main Story

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Problem You want a lot of choices in terms of styles, fabrics, and materialsbut you also want outstanding technology, too.

Lutron Solution We provide a variety of shading solutions combined with cutting edge technology that always performs reliablywhether youre controlling only shades, shades and lights, or shades, lights, and other systems.

Venetian blinds

Roller shades

Roman shades

NEW! Cellular shades

Tensioned shades

Drapery

Kirb vertical drapery system

Fabrics and Materials

Soft Fabrics Available for Roman shades, drapery, Kirb Woven Woods Available for Roman shades Slats Available for Venetian blinds Cellular Shade Fabrics Available for cellular shades

The Avant CollectionTM

Roller Shade Fabrics Available for roller shades and tensioned shades The Gallery Collection The Classico Collection

Cellular Shades
6 Whats New in Energy

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When it comes to preventing heat loss, these shades can make a huge impact.
You already know that shades are an effortless way to conserve energy. Simply lowering them in the summer prevents the suns harsh rays from heating up a room (and causing air conditioning to work overtime), while raising them in the winter captures heat from those rays. But now there are new shades in town shades that provide even greater energy savingsso much more, in fact, that they can double the R value of a triple-pane window. The game-changer? Lutron cellular shades.

Styles
Single-cell sheer shades Single air pocket Soften intense rays Preserve some exterior view R Value = 0.7

Single-cell light-filtering shades Single air pocket Transform harsh daylight into a soft, filtered glow Provide varying levels of privacy R Value = 3.5

Double-cell light-filtering shades Double air pocket Allow some light to filter into the space Save energy by trapping heat between air pockets in cells R Value = 3.6

Single-cell room-darkening shades Aluminum lined single air pocket Block light from entering into a space Create complete privacy from the outside Aluminum lining provides added energy efficiency R Value = 4.3

Whats New in Energy

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R Value
is the capacity of an insulating material to resist heat flow. The higher the R value, the greater the insulating power. A typical dual-pane window has an R Value of 2.0.

0.7
Lutron cellular shade styles Sheer Single-Cell

0.9
Woven Single-Cell

3.4
Crush Single-Cell

3.5
LightFiltering Single-Cell

3.6
LightFiltering Double-Cell

4.3
RoomDarkening Single-Cell

These wire-free, battery powered shades have air pockets that trap heat, providing superior insulation. Cellular shades come in a variety of styles, and as you can see from the chart above, deliver varying R values depending on the style. (R values are a measure of thermal resistance; the larger the R value, the more effective the product.) Adding a room-darkening, single-cell shade to a single-pane window, for example, can increase that windows R value more than five timesgiving it a better R value than a shade-less, double-pane, low-e argon window. And that R value is also better than a triplepane, low-e window without any shades at all. (Obviously, you need to lower cellular shades in order to capitalize on their energy-saving benefits.)

Of course, when you choose Lutron cellular shades youre not only getting shades with terrific insulating properties, youre also getting the added benefits of motorization, toogiving you more flexibility with daylight control. For more detailed information on Lutron cellular shades, please visit www.lutron.com/cellularshades.

Featured Professional:

Dennis Lister
DEL Motorized Solutions, Bensalem, Pennsylvania
This edition we talked to Dennis Lister, President of DEL Motorized Solutions. Recognized as one of the leaders in the motorized window treatment industry, DEL offers a full staff of in-house fabricators, project designers, customer service staff, support technicians, and system installers. Are there particular rooms in a home where clients request motorized window treatments more than other rooms? Although any room with a window is a good candidate for motorized window treatments, we have found our clients primary requests are for rooms with function, such as family rooms, bedrooms, and home theaters. Having uncontrolled ambient light can be detrimental to the purpose and efciency of a room. We also use our motorized shading products in rooms with large or numerous windows, as well as areas where exposed cords are not aesthetically pleasing.

Are your design services strictly residential, or do you do some commercial design, as well? Our primary focus is in servicing the highend market (residential and commercial). We believe that a philosophy of customer rst will allow our business to grow organically through referrals. Although the larger portion of our business derives from the residential market, building a strong partnership with our clientele is the crucial component to providing products for both residential and commercial projects.

Are clients requesting more standalone motorized shades or motorized shades that are incorporated into a system? In years past a standalone system was generally what clients requested. However, as with modern day cell phones, more and more we require systems that are smarter to t our clients contemporary, technology forwarded thinking. When given the choice, a majority of our clients would prefer a system with integration options that are scalable, allowing them to build on the system as desired.

Are your clients predominantly asking for motorized window treatments to solve problems (such as hard to reach windows), for convenience, or simply because of the wow factor motorized window treatments can add to their residence? I believe many customers come looking for motorized window treatments to address a specic need such as hard to reach windows or the wow factor, but quickly learn after living with the system that motorized window treatments greatly improve their lives. The versatility an automated product creates makes it invaluable for energy efciency, convenience, aesthetics, and safety as well as the wow factor.

10

Featured Professional

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Why do you choose to use Lutron products? Its critical for us to align ourselves with companies who share our drive for customer satisfaction. So the choice to align with Lutron was clear, as the companys name is synonymous with quality. Lutron manufactures products that are simple to install and program and require no maintenance. Their intuitive systems keep us a step ahead of the competition.

What do you think about Lutrons new cellular shade in terms of a new business opportunity for you? What sort of different markets do you think it will allow you to enter? Lutrons new cellular shade will denitely have an impact on our ability to effectively reach and compete in the entry-level motorization market. This shade offers customers a quiet, high-quality product while staying within their budget.

Can you share an application where youve used automated window treatments in a really cool way? One project that comes to mind was located in a beach community. The client wanted to have a home theater installed in his family room. The problem was that this massive beachfront home was built using an open oor plan, so there werent any walls separating the living room, dining room, kitchen, and family roomswhich made the possibility of darkening the area for movie viewing improbable. To further complicate the matter, the house was built using a radius. We designed a system in which large shades built into and hidden within pockets lowered from the ceiling on three sides, creating a room. We achieved complete blackout on a project that was thought to be impossible.

photos courtesy of DEL Motorized Solutions

11

Spotlight on style
A look back at the colors of 2011
Consumer Next Colors

With a new year right around the corner, we thought it might be fun to review the colors that were prominent in this years designs, courtesy of the Color Marketing Group. Residentially, consumers saw brighter, clearer colors in a reflection of optimism. The red/yellow/orange spectrum introduced: Achiote, an intense retro red, taken from the Latin American berry, as well as Fire Chi, an energetic orange, which represented abundance, and Honey Moon, a vintage yellow, which combined butter and ochre.

Achiote Munsell: 7.5R 4/14 Pantone Textile: 18-1555 TPX RAL: 030 40 60 NCS: S 1580-Y90R LAB: 41.1, 61.3, 43.0 sRGB: 175, 34, 32

Fire Chi Munsell: 8.75R 5/12 Pantone Textile: 17-1456 TPX RAL: 040 60 60 NCS: S 1070-Y80R LAB: 57.6, 52.8, 43.6 sRGB: 218, 92, 67

Habaa Munsell: 2.5YR 4/6 Pantone Textile: 18-1140 TPX RAL: : 050 40 30 NCS: S 5030-Y50R LAB: 43.7, 20.7, 24.6 sRGB: 140, 88, 64

Honey Moon Munsell: 10YR 7/8 Pantone Textile: 15-1142 TPX RAL: 70 60 50 NCS: S 2050-Y20R LAB: 68.9, 15.1, 53.9 sRGB: 213, 150, 69

Lichen-It Munsell: 5GY 7/4 Pantone Textile: 15-0326 TPX RAL: 110 70 20 NCS: S 3020-G50Y LAB: 67.1, -9.6, 20.3 sRGB: 161, 165, 126

Green Thumb Munsell: 10G 5/4 Pantone Textile: 18-5622 TPX RAL: 170 50 15 NCS: S 5020-B90G LAB: 47.1, -18.1, 1.8 sRGB: 85, 121, 107

Tetra Munsell: 5B 6/8 Pantone Textile: 16-4427 TPX RAL: 220 60 40 NCS: S 2050-B10G LAB: 56.6, -27.6, -27.8 sRGB: 0, 157, 182

Blustalgia Munsell: 2.5PB 4/4 Pantone Textile: 19-4227 TPX RAL: 240 40 10 NCS: S 6020-B LAB: 37.2, -6.5, -13.7 sRGB: 63, 95, 109

Urban Gentry Munsell: 10PB 4/6 Pantone Textile: 18-3838 TPX RAL: 300 30 30 NCS: S 4040-R60B LAB: 38.5, 15.2, -26.7 sRGB: 92, 89, 137

Tail Feathers Munsell: 7.5PB 6/2 Pantone Textile: 16-3907 TPX RAL: 300 60 05 NCS: S 3010-R60B LAB: 63.7, 1.4, -5.4 sRGB: 153, 155, 165

Tradicin Munsell: 5PB 3/2 Pantone Textile: 19-4023 TPX RAL: 280 20 10 NCS: S 8005-R80B LAB: 26.5, -1.2, -8.2 sRGB: 56, 65, 76

Cementatious Munsell: 5YR 7/1 Pantone Textile: 14-1305 TPX RAL: 060 60 05 NCS: S 3005 -Y80R LAB: 70.3, 3.9, 5.1 sRGB: 182, 169, 163

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Trends

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Green, blue, and purple also had their share of colors that popped. Lichen-It, a mossy green, was a color directly derived from nature, as opposed to being a pumped-up green. Green Thumb was a stylish blue-green that spoke of self-assurance. Tetra, an aqueous blue-green, was inspired from the Caribbean islands, while muted Blustalgia lent a hip, urban attitude to blue. And going beyond navy was inky blueblack Tradicin. Urban Gentry, a sophisticated violet, was an intense shade that worked with either warm or cool neutrals.

Residential colors gave a nod to earth tones, too, with warm, coppery brown Habaa, stonecolored Cementatious, and mid-tone gray Tail Feathers. Commercial colors also saw a mix of bright colors along with colors that represented natural materials, including Bounce Back (red), Quiet Riot (blue), Incognito (Gray), and Tattoo (black). This palette represented energy as well as a trend toward all things homegrown.

Contract Next Colors

Incognito Munsell: 10YR 7/1 Pantone Textile: 14-4501 TPX RAL: 060 70 05 NCS: S 2005-R20 LAB: 74.5, 1.6, 6.0 sRGB: 190, 182, 172

White Oak Munsell: 2.5Y 8/2 Pantone Textile: 13-1009 TPX RAL: 080 80 20 NCS: S 1510-Y30R LAB: 80.9, 2.9, 18.6 sRGB: 218, 196, 166

In the Trenches Munsell: 7.5Y 5/2 Pantone Textile: 17-0620 TPX RAL: 095 50 10 NCS: S 5010-Y10R LAB: 49.7, -0.3, 16.2 sRGB: 127, 116, 91

Primal Munsell: 7.5G 3/4 Pantone Textile: 19-5513 TPX RAL: 170 30 15 NCS: S 6020-G LAB: 31.4, -16.6, 3.3 sRGB: 50, 82, 67

Tattoo Munsell: 2.5R 2/2 Pantone Textile: 19-1619 TPX RAL: 350 20 10 NCS: S 8010-R10B LAB: 16.4, 10.7, 0.9 sRGB: 54, 35, 41

Cashmere Munsell: 7.5YR 7/4 Pantone Textile: 15-1317 TPX RAL: 060 60 20 NCS: S 2020-Y80R LAB: 69.5, 10.0, 21.4 sRGB: 197, 160, 132

Utility Chic Munsell: 5GY 4/1 Pantone Textile: 18-0515 TPX RAL: 100 40 05 NCS: S 6502-Y LAB: 42.2, -2.0, 6.7 sRGB: 101, 100, 88

Diva Munsell: 7.5PB 3/10 Pantone Textile: 19-3955 TPX RAL: 290 30 40 NCS: S 3060-R70B LAB: 32.9, 17.3, -49.1 sRGB: 50, 81, 158

Pzazz Munsell: 10P 5/10 Pantone Textile: 18-3230 TPX RAL: 330 50 35 NCS: S 2050-R40B LAB: 48.1, 36.1, -15.4 sRGB: 153, 93, 144

Lip Sync Munsell: 5R 4/12 Pantone Textile: 18-1550 TPX RAL: 030 40 60 NCS: S 2060-R LAB: 45.0, 52.9, 25.9 sRGB: 175, 65, 68

Bounce Back Munsell: 8.75R 5/12 Pantone Textile: 18-1445 TPX RAL: 040 40 60 NCS: S 1080-Y80R LAB: 51.9, 54.9, 47.3 sRGB: 203, 75, 46

Quiet Riot Munsell: 5PB 5/8 Pantone Textile: 18-4039 RAL: 260 50 30 NCS: S 1555-R80B LAB: 52.9, -2.9, -38.3 sRGB: 72, 139, 192

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News and Events

Cellular Shades Take Center Stage Lutrons battery powered cellular shades created a lot of buzz after their introduction during this years CEDIA Expo. Writers and editors from CE Pro, Custom Retailer, Electronic House, GeekBeat.TV, HomeTechTell.com, Home Theater, and many more, all touted the innovation, benets, and low price point behind our newest shading solution. Editor Darryl Wilkinson from Home Theater noted the shades were exciting because theyre motorized, affordable, cordlessand he can install them himself. And a headline from CE Pro stated Lutrons Battery Powered Shades: This Changes Everything. Sivoia QS Venetian Blinds Big Winner Our Sivoia QS Venetian blinds with independent tilt and lift control were honored with three awards at this years CEDIA Expo: CustomRetailer EXC!TE Award CEDIA Manufacturers Excellence Award Best New Product CE Pro Best Award

Upcoming Events February, 2012 NAHB International Builders Show February 8 11, 2012 Orlando, FL

Upcoming Designer Showroom Events Massachusetts Wolfers - Allston, MA Lucia - Lynn, MA Connecticut Connecticut Lighting Hartford, CT Klaffs - Norwalk, CT New Jersey Feldman Brothers Paterson, NJ Warshauer Electric Tinton Falls, NJ

New York Revco - Southampton, NY Pennsylvania Denney Electric - Ambler, PA Cooper Electric - Bethlehem, PA Virginia Dulles Electric - Sterling, VA Dominion Electric - Laurel, MD

For more information or to register for these events, email designersolutions@lutron.com.

*Dates are subject to change.

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News and Events

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Continuing Education
Increase your knowledge about the latest in sustainable light sources, residential shading solutions, and light control systems by taking advantage of the following courses: Available Now Let the Sun Shine In Residential Shading 101 In this course youll learn how to describe the effects of daylight in a residential space. Youll also learn how automated window treatments can help utilize daylight to enhance comfort, while saving energy and complementing aesthetics. This course is a prerequisite for Specifying Fabrics for Motorized Shading Systems 201. Home, Green Home Energy Audits in the Home 101 This course will teach you how to conduct a basic home energy audit. With a simple but diligent walk-through, you can quickly find energy hogs that typically require small upgrades that are easy to retrofit. Coming Soon Smart, Simple, Sustainable Residential CFL, LED and Halogen Light Control 102 Here youll learn about the features and benefits of CFLs and LEDs as general light sources, the applications where such sources work best in a home, and your options for controlling these light sources. Youll also learn about the Energy Independence and Security Act and how it will affect the marketplace. The Lighting Renaissance I Add Value to Your Job with a Light Control System 101 This course covers the basics of controlling daylight and electric light through shading, switching, and dimming technologies to ensure space aesthetics, energy efficiency, and occupant comfort. This course is a prerequisite for Add Value to Your Job with a Light Control System 201. The Lighting Renaissance II Add Value to Your Job with a Light Control System 201 In this course youll learn how to identify the characteristics and dimming capacities of different types of lighting loads to ensure they operate safely and at their optimum levels. Youll also learn how dimmers work, the benefits of dimming, and how dimming contributes to an energy-saving, sustainable design.

For more information about CEUs please visit www.lutron.com/lci. If youd like to schedule a CEU event for your firm, please contact the Lutron Continuing Education Team at ceu@lutron.com or call 610.282.6280.

Continuing Education

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Lutron Serena Remote Controlled Cellular Shade Selection Guide

TM

Residence: ______________________ Room: ______________________ Window(s): __________________

Step 1

Select Mounting Option

Inside

Outside

Step 2

Measure Width and Height

Inside Mount Measurements Depth of window must be at least 1.5 in. to use inside mounting option. Do not make any deductions from the width! Lutron will take necessary deductions on inside mounted shades to allow room for proper operation. Lutron will make NO additions or deductions to the height measurement.

A B C

A B C

inches inches inches

inches inches inches

E F

inches Order width: (Smallest of the three measurements)

inches Order height: (Largest of the three measurements)

Outside Mount Measurements The height and width of the shade are up to you. Do you want to mount onto or above the trim? If mounting above trim, you may need spacers.

onto trim 16

above trim

spacers

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Step 3
Single-cell Light-ltering

Select Pleat Style and Fabric

Double-cell Light-ltering Spun Lace Single-cell Sheer Sheer Single-cell Room-darkening Point-bonded Spun Lace

Point-bonded Spun Lace Crush Woven

Point-bonded

Spun Lace

Sheer

Crush

Woven

Fabric Color: ___________________________________________________(see cellular shade fabric binder)

Step 4

Select Power Options

Batteries

Plug-in

Manual

Step 5

Select Stand Alone Control

RF Control

Single group IR

4-group IR

Please note: Product options may vary depending on application and intended use. For more technical information, reference www.lutron.com/serena or work with your Lutron qualied installer. Product availability is subject to change.

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NEW! Serena remote controlled cellular shades

TM

Offer your customers an incredible value at an affordable price: Starting at $299 list.
Lutron Serena remote controlled cellular shades: Are easy to retrot Utilize store-bought batteriesand our TriathlonTM power technology ensures a long, 3-year battery life Are available in a variety of colors, pleats, and textures For more information, visit www.lutron.com/serena or call 1.888.445.8063 for 24/7 support. Pi Pico wireless controll i l t

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