You are on page 1of 8

The European breakdown is as Some results follows: 9 from the 2005 German, 8 survey, which French, 5 Swiss, Top

100 contained 53 4.5 British, 4 brands, American, 37 Italian, 3.5 Business European, 7 Dutch, 1 Week, Japanese, and 3 Finnish, 1 2005 South Korean Spanish, and 1 brands, are listed Swedish below.

Rank

Brand

Brand value (US$million)

Annual change (%)

Country of origin

Product segment

1

Coca Cola

67525

0

U.S.

Beverages

2

Microsoft

59941

-0.02

U.S.

Computer software

3

IBM

53376

-0.01

U.S.

Computer services

4

GE

46996

0.07

U.S.

Diversified

5

Intel

35588

0.06

U.S.

Computer hardware

6

Nokia

26452

0.1

Finland

Telecommunication equipment

7

Disney

26441

-0.02

U.S.

Entertainment

8

McDonald's

26014

0.04

U.S.

Restaurants

9

Toyota

24837

0.1

Japan

Automotive

Automotive 23 Pepsi 12399 0.S.04 U. Financial services 13 Hewlett-Packard 18866 -0. Financial services 15 Gillette 17534 0. Computer hardware 22 Ford 13159 -0.1 U.09 U.03 Switzerland Beverages . Beverages 24 Nescafé 12241 0. Computer hardware 14 American Express 18559 0.S.04 U.15 U.S.S.06 Japan Automotive 20 Samsung 14956 0.S. Tobacco 11 Mercedes-Benz 20006 -0.08 Germany Automotive 17 Cisco 16592 0.05 U.06 Germany Automotive 12 Citi 19967 0 U.10 Marlboro 21189 -0. Personal care 16 BMW 17126 0.S.05 U.S.19 South Korea Consumer electronics 21 Dell 13231 0.S.03 U. Computer services 18 Louis Vuitton 16077 Restatement France Luxury 19 Honda 15788 0.S.

S.S.S.S.S.08 Germany Computer software 37 Goldman Sachs 8495 0. Morgan 9455 -0.15 U.06 U. Transportation 33 Morgan Stanley 9777 -0. Pharmaceuticals 32 UPS 9923 New U.P.S.12 Japan Computer hardware 36 SAP 9006 0. Financial services 34 J.S. Internet services 39 Kellogg's 8306 0.S. Financial services 38 Google 8461 New U. Alcohol 27 Oracle 10887 0 U. Food .09 U. Financial services 35 Canon 9044 0. Sporting goods 31 Pfizer 9981 -0. Computer software 28 Sony 10754 -0.03 U.2 UK Financial services 30 Nike 10114 0.16 Japan Consumer electronics 29 HSBC 10429 0.07 U.03 U.S.S. Financial services 26 Budweiser 11878 0 U.05 U.S.25 Merrill Lynch 12018 0.

02 France Personal care 53 Philips 5901 Restatement Netherlands Consumer electronics 54 Xerox 5705 0 U.01 Germany Diversified 46 Harley-Davidson 7346 0.03 U.01 U.04 U. Computer hardware 42 Ikea 7817 0.S.06 U.S. Food 48 MTV 6647 0. Apparel 41 Apple 7985 0.04 U.S. Computer hardware . Computer services 52 L'Oreal 6005 0.S.16 Switzerland Financial services 45 Siemens 7507 0.40 Gap 8195 0. Entertainment 49 Gucci 6619 Restatement Italy Luxury 50 Nintendo 6470 0 Japan Consumer electronics 51 Accenture 6142 0.S.09 Sweden Home furnishings 43 Novartis 7746 New Switzerland Pharmaceuticals 44 UBS 7565 0.S.S. Automotive 47 Heinz 6932 -0.16 U.

16 U.S.S. Restaurants 62 Kodak 4979 -0.12 Germany Automotive 57 Wrigley's 5543 0.S. Internet services 56 Volkswagen 5617 -0.02 U.S. Internet services 59 Avon 5213 0. Personal care 60 Colgate 5186 0.02 U.08 France Luxury 66 Nestle 4744 0.55 eBay 5701 0.S.S. Personal care 65 Chanel 4778 0.S. Personal care 61 KFC 5112 0 U. Food . Food 58 Yahoo! 5256 0. Restaurants 64 Kleenex 4922 0. Consumer electronics 63 Pizza Hut 4963 -0.05 Switzerland Food 67 Danone (Dannon 4513 in US) 0.S.05 U.03 U.05 U.21 U.08 U.01 France Food 68 Amazon.S. Internet services 69 Kraft 4238 0.S.com 4248 0.01 U.02 U.S.

09 U.05 France Luxury 83 Hertz 3521 0. Consumer electronics 81 Tiffany & Co.12 Germany Automotive 80 Duracell 3679 0. Luxury 82 Hermès 3540 0.S. Automotive 84 Hyundai 3480 New South Korea Automotive . Machinery 71 Adidas 4033 0.01 U.08 Germany Sporting goods 72 Rolex 3906 0.07 Japan Consumer electronics 79 Audi 3686 0.S.S.S. 3618 -0. Telecommunication equipment 74 Reuters 3866 0.04 Germany Automotive 77 Zara 3730 New Spain Apparel 78 Panasonic 3714 0.07 U.05 UK Media 75 BP 3802 0.03 U.04 UK Energy 76 Porsche 3777 0.11 U.S.70 Caterpillar 4085 0.05 Switzerland Luxury 73 Motorola 3877 0.

04 France Alcohol 87 ING 3177 0.02 Netherlands Energy 91 Johnson & Johnson 3040 0.S. Restaurants .11 U.07 Germany Personal care 99 Starbucks 2576 0.85 Nissan 3203 0.13 Japan Automotive 86 Hennessy 3201 0.11 France Luxury 90 Shell 3048 0.05 France Alcohol 93 Prada 2760 0.07 Italy Luxury 94 Bulgari 2715 New Italy Luxury 95 Armani 2677 0.02 Italy Luxury 96 Levi's 2655 -0.04 UK Alcohol 89 Cartier 3050 0. Personal care/Health care 92 Moet & Chandon 2991 0.11 Netherlands Financial services 88 Smirnoff 3097 0. Apparel 97 LG 2645 New South Korea Consumer electronics 98 NIVEA 2576 0.S.S.07 U.03 U.

01 Netherlands Alcohol .100 Heineken 2357 -0.