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1/92 Pearson Street Brunswick VIC 3055 AUS M: 0450 691 456 E:

KEY SKILLS____________________________________________________________________________
     Strategic communication and media planning Brand development Campaign analysis Project management Stakeholder engagement     Social media strategies and implementation Public affairs/media relations Budget management Government, non-profit and corporate agency experience

EDUCATION_____________________________________________________________________________ Masters of Organisational Communication, University of Queensland (AUS), 2007- 2009
Focus in strategic communication, along with change management, business development management and a general understanding of how organisational behaviour influences an organisation’s brand, communication and culture. Course work focused on how to develop effective stakeholder engagement and efficient communication within a business environment.

Thesis topic: A comparative analysis of Baby Boomer and Generation Y communications. Bachelors of Arts in Media Studies, Pennsylvania State University, 1999- 2003

PROFESSIONAL EXPERIENCE_____________________________________________________________ June 2011 – Current (1 year contract) Assistant Director, Communications and Media Skills Australia Australian Federal Government (Melbourne)

Responsibilities      Stakeholder engagement and communications strategies Management of all pro-active and reactive media relations Supervision of content development and publishing process Project management of web redesign Develop new agency brand to be launched July 2012 and development of a communication strategy to transition from Skills Australia’s current brand  Extensive event planning in all capital cities  Provide advice on and/or write speeches and background briefings to support the Chair’s representation of Skills Australia at conferences/forums and stakeholder meetings  Supervision of staff to progress communication initiatives Achievements  Planning and implementation of a two day national conference for 500 participants  Board approval of social media strategies - introduced twitter, YouTube and blogs to the organisation  Project management, including design direction and writing content, of the new Skills Australia website (to be launched early 2012)  Improved construction, design and distribution of Skills Australia’s Annual Report

December 2010 – June 2011 (contract)

Communications Consultant Australian Red Cross National Office (Melbourne)

Responsibilities  December – February: management of communication and media of separate four portfolios: migration support, family, youth and communities.  February – June: Chosen to create the communication/media strategy for the newly created National Community Detention Program, which allows asylum seekers to live outside of immigration detention centres in government funded community based accommodation while their visa status is being resolved by the Department of Immigration and Citizenship Achievements  Ensured that communication and media for the Community Detention Program was appropriate within the political environment, culturally sensitive to asylum seekers and still provided a level of transparency to the Australian public.  Created brochure that engaged volunteers to assist Red Cross caseworkers who are providing support to those in community detention.  Created information package for non-profit agencies that have been subcontracted to provide services to Community Detention Program clients.  During the Queensland Floods, assisted with emergency communications including key message updates for stakeholders and Red Cross website.  Following the Queensland Floods, created personalised thank you certificates for volunteers and staff.

September 2010 – December 2010 (contract)

Communications Consultant Department of Education, Employment and Workplace Relations Australian Federal Government (Melbourne)

Project: National Social Inclusion Week (SIW) a government initiative to increase awareness of exclusion issues Total budget: $50,000 AUD Key stakeholders: key members of Federal and Local Government, including the then Minister of Social Inclusion and Human Services, not-for-profit organisations, media partners, celebrities such as Dr. Jonathon Welch AM (founder of The Choir of Hard Knocks), SIW national and state ambassadors, and local communities around Australia. Responsibilities  Provide strategic multi-faceted communication strategy and implementation at a national level  Management of all pro-active and reactive media relations  Build and maintain productive partnerships with a range of external stakeholders from the corporate, government and third sector.  Foster community engagement through communication activities and by planning events that allows the public to participate in SIW activities. Achievements:  More than 100 external organisations participated as a result of media and communication  Engaged media partners nationally through the creation of media releases o Media activity included TV and radio CSAs, radio interviews, paid advertisements, community newspapers (Leader, Messenger, Cumberland Courier, The Chronicle, Quest), and TV news coverage

Rebecca Motter


 Implemented a social media strategy, which involved creating Twitter and Facebook pages that link to the SIW website  Created and managed public events in Brisbane, Sydney, Canberra and Melbourne  Created state and national ambassador roles; coordinated their involvement in key events and media  Provided design direction and wrote content for new SIW website, which launched February 2011 June 2010 – August 2010 June 2009 – June 2010 Traveled abroad and moved from Brisbane to Melbourne Communications Manager Greyhound Adoption Program of Queensland (Brisbane) Non-profit initiative of Greyhounds Queensland Limited (GQL)

Responsibilities  Increase stakeholder engagement, particularly volunteers, and build relationships through meaningful, consistent messaging  Provide strategic long-term planning and overall management of media and communications  Strong focus on streamlining internal processes to enhance functionality as a non-profit  Professionalise all aspects of program through improved internal and external communication Key Stakeholders: 50 volunteers, part-time staff, general public, GQL Board, QLD government, media outlets, and racing industry members. Achievements  Implemented strategy with strong focus on maximizing sponsorship offers and fundraising contributions  Created engagement focused communication for volunteers and staff o Success was measured by a sharp increase in quality volunteer applicants  Introduced new communication channels, such as: o Monthly newsletters (via Adobe Indesign & Illustrator), Facebook, presentations, written testimonials, certificates of appreciation, guest speakers and events such as recognition morning teas and group outings.  Coordinated the design, production and sale of new promotional items such as t-shirts, calendars and bumper stickers.  Researched, wrote, edited and coordinated the production as required of: o Information booklet, fact sheets, reports, brochures, and flyers.  Supervised the creation of a new program website  Created new internal operational process which focused on efficiency due to lack of budget o Due to improved efficiencies: adoptions tripled in number, processing timeline reduced and complaints decreased  Outlined budgetary items in need of streamlining and managed change process to implement expenditure cuts October 2007 – June 2009 March 2006 – September 2007 Moved from New York to Brisbane and obtained master’s degree Account Supervisor OMD (New York, New York) Portfolio: Bank of America

Responsibilities  Manage the execution of campaigns from concept to final product  Foster engagement between client, various departments and all levels of staff working on account  Create efficiency through implementing change in internal process across all departments

Rebecca Motter


Employer Bio: OMD New York office has 500 employees. Largest full service media agency in the world with offices in 80 cities in 55 countries. Provides advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients. Achievements  Promoted from Account Manager to Account Supervisor  Project lead for key client projects, campaigns and promotional events  Supervised media schedules including purchasing and execution of print, broadcast, and interactive media campaigns.  Monitored client media budget and maintained invoicing calendar  Integration and quality control of communication to client within an overall agency team of eighty employees  Supervision of the communication and implementation of internal business process: o Managed change projects including the creation of new vendor discrepancy management and budget reporting processes. Became OMD practice subsequently and soon after Budget Project Manager position was created at OMD to fill this role for all clients o Personally created and implemented new internal operations for BOA digital media  Created efficiencies within team organization. Required familiarization with basic processes of all media types  Due to Human Resource shortage, took on training and development initiatives: o Conducted initial interviews and later orientation sessions for new employees o Provided forum for feedback and mediated between staff if necessary. Often first contact for client or internal issues. o Managed internal weekly status meetings and disseminated report of updates to overall team (80 individuals) o Observed benchmarks by implementing team gatherings to celebrate achievements, birthdays and life events. o Put into place monthly educational forums for lower level employees. Became OMD practice subsequently.  Management of team Microsoft SharePoint site: ensured content was current and aligned with brand October 2005 – March 2006 Junior Account Executive Horizon Media (New York, New York) Portfolios: Golden Corral, Foxwoods Resort Casino and Dollar Tree

Responsibilities  Management and training of an Assistant Account Executive  Client management: Agency point of contact for Golden Corral's West Region markets.  Supervised the purchasing and execution of all print, broadcast, and interactive media campaigns  Maintained all client media budgets and approved client billing March 2004 – October 2005 Assistant Media Planner Initiative Worldwide (New York, New York) Portfolio: Bank of America

Responsibilities  Actively assisted in the planning and development of media strategies, including the negotiation of radio, TV and cable rates  Processed and analyzing post quarterly reports, competitive research data and demographic information  Organised promotional events to announce the refurbishment of BOA’s banking centers throughout New England

Rebecca Motter