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1.1 INTRODUCTION TO COMPANY
Born in 1976, HCL has a 3 decade rich history of inventions and innovations. In 1978, HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. During this period, India was a black box to the world and the world was a black box to India. This microcomputer virtually gave birth to the Indian computer industry. The 80's saw HCL developing know-how in many other technologies. HCL's in-depth knowledge of Unix led to the development of a fine grained multi-processor Unix in 1988, three years ahead of Sun and HP.
HCL's R&D was spun off as HCL Technologies in 1997 to mark their advent into the software services arena. During the last eight years, HCL has strengthened its processes and applied its know-how, developed over 28 years into multiple practices - semi-conductor, operating systems, automobile, avionics, bio-medical engineering, wireless, telecom technologies, and many more.
Today, HCL sells more PCs in India than any other brand, runs Northern Ireland's largest BPO operation, and manages the network for Asia's largest stock exchange network apart from designing zero visibility landing systems to land the world's most popular airplane. HCL Infosystems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of
Chapter 1 Introduction
technologies in India. We have been in the forefront in introducing new technologies and solutions.
In the early 70’s a group of young and enthusiastic and ambitious technocrats embarked upon a venture that would make their vision of IT revolution in India a reality. Shiv nadir and five of his colleagues got together and 1975 set up a new company MICROCOMP to start with; they started to capitalize on their marketing skills. Micro comp marketed calculators and with in a few month of starting operation, the company was out selling its major competitors. On 11th August, 1976 HINDUSTAN COMPUTERS LIMITED was incorporated as joint venture between the entrepreneurs and UPSCE, wit an initial equity of Rs.1.83 Lacs.
2. Introduction to the Organization
HCL Technologies Ltd.
Type Public Traded as BSE: 532281 NSE: HCLTECH Industry IT Services Founded November 12, 1991 Founder(s) Shiv Nadar Noida, UP, India Headquarters
Area served Worldwide Key people Shiv Nadar (Chairman & CSO) Vineet Nayar (VC & CEO) Revenue US$ 3.7 billion (2011) Employees Parent HCL Website www.hcltech.com 80,520 (2011)
Chapter 1 Introduction
HCL Technologies Ltd. is an Indian IT major led by its Vice-Chairman and CEO Vineet Nayar. It is the IT services arm of HCL Enterprise, a US$6.0 billion global Technology and IT Enterprise. HCL Technologies is fourth largest IT company in India and is ranked 48 in the global list of IT services providers. HCL Technologies, along with its subsidiaries, had consolidated revenues of US$3.7 billion, as on 30 Sept 2011 (on LTM basis), and employs more than 80,520 people of diverse nationalities. HCL Technologies has global network of offices in 26 countries. The company is listed on the National Stock Exchange and Bombay Stock Exchange of India. History HCL Technologies is one of the two businesses – both of them separately listed in India – falling under the corporate umbrella of, with combined annual 2011 revenues of US$ 6 billion. HCL Enterprise was founded in 1976 and is one of India's original IT garage start ups. HCL Technologies is a relatively young company, formed in 1991 when HCL's R&D business was spun off to focus on the growing IT services industry. During last 15 years, HCL has expaned its service portfolio in IT applications (custom applications for industry solutions and package implementation), IT infrastructure management, and business process outsourcing, while maintaining and extending its leadership in product engineering. Services This section may be written like an advertisement. If so, please help rewrite this section from a neutral point of view. (June 2011)
HCL provides services across SIX Business Lines • Engineering and R&D Services (ERS) - offering services in Hardware,
Embedded, Mechanical and Software Product Engineering. • Enterprise Transformation Services (ETS) - offering services in the areas of
Process Transformation, Data Management, Integration Services, Architecture
This group is now part of HCL AXON. • Enterprise Application Services (EAS) . formed after HCL Tech acquired Axon Group plc for £440m cash offer in 2008. Automotive. Travel. Integrated Operation Management. • IT Infrastructure Management . HCM. • Business Processing Outsourcing (BPO) . HCL Technologies commenced on an internal management transformation program. Security Services.Chapter 1 Introduction Services. Data Center Services. Cross Functional Services. • Custom Application Services. Transportation & Logistics. Hi-tech & Manufacturing.focuses on areas like in ERP. . support & maintenance. UK and USA. BI and Middleware. Aerospace & Defense. Government. and Change Management. Education.division of HCL Technologies 1-4 Limited has delivery offices across India. Disruptive Technology Services. CRM.includes customized IT Applications development. this unique management philosophy has been recognized and praised worldwide for empowering employees to become the drivers of growth. Industries HCL serves a broad range of industries including Financial Services.focuses on End User Computing Services. The philosophy recognizes employees as strategic elements of an organization. SCM. Media & Entertainment. Enterprise Network Services. and Mainframe & AS400 Services. IT Strategy. introduced a new working model & philosophy 'Employees First’. making employees at the center of the change in the organization. EPM. Telecom. The philosophy has been the subject of a Harvard Business School case study and have prompted Fortune magazine to characterize the company under his leadership as having “the world’s most modern management. Management Philosophy In 2005. Life Sciences. It democratizes the company's functions and its way of working. Vineet Nayar. subsidiary of HCL Technologies. President in 2005. Healthcare. Energy & Utilities. Today.” HCL has been . Retail & CPG.
the product that HCL launched in 2007. which was MANAGEMENT PROFILE .Chapter 1 Introduction 1-5 cited by BusinessWeek as one of five “most influential emerging companies. Acquisitions and Joint Ventures The company acquired Capitalstream. HCLT acquired the UK based AXON Group for US$658 million. HCL ws announced as one of the most Democratic Workplaces by WorldBlu. a US BFSI product company for US$40 million in February 2008. On 15 December 2008. Recently. Capitalstream's FinanceCenter product is an addition to HCL's current product addressing the BFSI market .Penstock.” and it was named Best Employer in India by the global human resources services company Hewitt Associates.
One of the most respected and trusted brand.542 crores (US $ 2. Harsh brings a wealth of experience as a senior business leader with rich business management experience in both Indian and global companies. (HAIL) (erstwhile TATA Honeywell Ltd. employing over 7200 people. Harsh moves to HCL Infosystems after a successful stint from Honeywell Process Solutions.6 billion) company. HCL Infosystems today is a Rs.Chapter 1 Introduction 1-6 Harsh Chitale Chief Executive Officer Harsh Chitale has recently joined HCL Infosystems as Chief Executive Officer and will be responsible for the overall business strategy and operations of HCL Infosystems. a wholly-owned subsidiary of Honeywell International Inc where he led the business for the North and South America region. Before moving to the US in 2006. HCL Infosystems has today emerged not only as the country’s information-enabling powerhouse but a great place to work with industry accolades and awards received year after year. Prior to which. Harsh was the MD and CEO Honeywell Automation India Ltd. At Honeywell. among many more. 11. he was responsible for Strategy and Global Marketing for Honeywell Process Solutions. He has handled various large System Integration and Lifecycle services businesses. Harsh played a leading role in driving three strategic acquisitions of Honeywell Process Solutions in Europe and Canada. In 2010 alone the company has been awarded ‘Business Superbrands’ by The Brand Council and rated among the Top 5 Trusted IT companies by Economic Times for 2010-11.) where he was responsible for building the System Integration and Lifecycle Services business in .
Ajai has been conferred the DATAQUEST ‘IT Man of the Year 2007’ Award amongst other awards. Passionate about technology solutions. Harsh believes that people are the most important part of the transformation process and key to growth and success of any company. Ajai Chowdhry is one of the six founder members of HCL and took over the reins of HCL Infosystems. He was appointed the Chairman of HCL Infosystems in November 1999. from where he completed his Electrical Engineering and thereafter started his career with TATAs in TATA Administration services (TAS). Subsequently. In recognition of his contribution in championing the cause of the domestic Indian IT industry. J V RAMAMURTHY President and Chief Operating Officer . Harsh is a recipient of the Director’s Gold Medal at IIT Delhi. he has also served as a Vice Chairman of the board of HAIL for a period of 2 years. the flagship company of the group.Chapter 1 Introduction 1-7 India. AJAI CHOWDHRY Chairman An engineer by training. as President and CEO in 1994.
a BE graduate and alumni of IIM .Chapter 1 Introduction 1-8 J V Ramamurthy is President and Chief Operating Officer. has been instrumental in building up the largest retail network for digital life style products in the country. HARI BASKARAN EVP Hari. he has spearheaded company’s entry into number of new verticals and partnerships. A technocrat and a man of broad vision. SANDEEP KANWAR CFO & EVP Sandeep Kanwar joined HCL in 1988 and in a span of eight years progressed to the position of Chief Financial Officer at the young age of 35. HCL Infosystems Ltd. He heads the Distribution and Marketing Services and Retail business division for HCL. He is well respected amongst colleagues & customers for his financial acumen and management skills. He brings 3 decades of diverse Industry experience and leadership to the company. .Bangalore.
RAJENDER KUMAR EVP Rajender Kumar joined in 1976. he heads the Enterprise Solutions & services of HCL. He heads the Marketing Function along with HCL R&D. joined HCL in 1983. RAJEEV ASIJA EVP Rajeev. . With over three decades of industry experience in procurement. he heads the Corporate Initiatives including Quest for Excellence Program. With two decades of industry experience. a graduate in Electronics & Telecommunications joined HCL in 1983. manufacturing & channel development..Chapter 1 Introduction 1-9 GEORGE PAUL EVP George Paul. an engineering graduate.
he heads the HR function for the company. support and marketing. a $3. (HCLT). With over two decades of industry experience in sales. VIVEK PUNEKAR VP HR Vivek joined HCL in 1986. Leadership Team VINEET NAYAR Vice Chairman & CEO. HCL Technologies Vineet Nayar is Vice Chairman and Chief Executive Officer of HCL Technologies Ltd.Chapter 1 Introduction 1-10 M CHANDRASEKARAN Sr. An engineer by profession with over two decades of industry experience in various functions.5 billion global . Credited with innovative HR initiatives that has made HCL among the best companies to work for. VP M Chandrasekaran joined HCL in 1984. he heads the office automation products business for HCL.
000 to more than 75. Lenovo and Cognizant as one of five technology companies in the world with revenues above $2 billion to achieve compound annual growth rate (CAGR) of more than thirty percent. the company’s innovative management practices have been presented as case studies at Harvard Business School and London Business School. starting in 2005. he founded Comnet. a leading business management school in Asia. Customers Second” received rich praise from influencers like the late C. straight-talking approach. June 2010). which transformed HCL’s business. . he led a remarkable turnaround whereby the company expanded its employee base from 30. Vineet became President of HCL Technologies and during the next five years. business publications and influencers worldwide for his visionary strategy. HCLT stock has consistently and significantly outperformed the broader index (Sensex). Customers Second: Turning Conventional Management Upside Down” (Harvard Business Press. Tom Peters. Additionally. Gary Hamel. and his warmhearted. During that time. HCLT has been named “Best Employer” in India and Asia by Hewitt Associates. and among the world’s “Most Democratic Workplaces” by WorldBlu. This managerial approach was created to drive an inverted organizational structure. Under Vineet’s leadership. which are core to the EFCS philosophy. Vineet has emerged as a global thought leader and has been lauded by government leaders.K. In 2005. Vineet also developed and implemented many ground policies and practices.” Additionally. At Comnet. In 1993. Prahalad. “Workforce Management Optimas Award for HR Innovation” in the U. He is also an acknowledged management visionary and a radical thinker who architected the company’s “Employee First. its Vice Chairman in November 2010. Customer Second (EFCS)” strategy. which is today a multibillion dollar IT outsourcing segment. where he incubated the Remote Infrastructure Management (RIM) industry. His book “Employees First. create transparency and accountability within the organization and to encourage a value-driven culture. BusinessWeek named HCLT as “one of the world’s most influential companies” while Fortune recognized HCL as “the world’s most modern management.000. In 2007. Vineet joined HCLT in 1985 after earning his MBA from XLRI. since 2007. Google.S. Vineet was designated as the company's CEO and. his ability to create an entrepreneurial culture. a “Best Employer in UK” by CRF Institute. delivering among the best sector return at more than 34 percent in the last year and greater than 100 percent during the past three years.Chapter 1 Introduction 1-11 information technology services company and author of the highly acclaimed management book “Employees First. while tripling revenues and doubling its market cap. Ram Charan and Victor Fung. HCLT joined Apple. subsequently.
which has a vision of "creating a million smiles. • Custom Application Services HCL's application development. investing in basic infrastructure and creating science labs in schools.com Business Lines • Business Services HCL's Business Processing Division (BPO) offers a comprehensive service range.harvardbusiness. http://discussionleader.. www. Vineet has been invited as a ‘Mentor’ (Co-Chair) of WEF’s 2011 Annual Meeting of New Champions conference... He was also invited to join G100. Vineet represents HCLT at many prestigious national and international forums. He is a Governor for the ICT Industry and a member of the Global Advisory Board of Women Leader's and Gender Parity Program at the World Economic Forum (WEF). an elite group of CEOs of the world's largest and most significant companies. He is also a Community Partner of the Forum of Young Global Leaders at WEF. Vineet is a member of board of governors of XLRI and Chairman of NASSCOM’s (National Association of Software & Service Companies) Forum on RIM. NYC/NJ Chapter. SAMPARK also funds engineering education for students from these schools by providing scholarship to meritorious students. He established a non-profit organization called SAMPARK in 2004." SAMPARK is working with ill equipped schools in India to improve the quality of education through the “Teach the Teacher” program. thereby increasing the opportunity for young and bright minds to pursue education in engineering.. Vineet has not restricted his value driven leadership to the corporate world. He spends his spare time reading management strategy and writing. He hosts two blogs. reduce total cost..org/nayar. fuelling business optimization .. Vineet holds a graduate degree in mechanical engineering and a master’s in business administration.vineetnayar. Vineet has also been honored with the “Beacon of Hope” award by the 2009 Asha for Education. and another at http://www. In addition.hclbpo. .com • Enterprise Application Services HCL's Enterprise Application Services adopt a platform based approach.Chapter 1 Introduction 1-12 Today. one at Harvard Business Review. maintenance and consulting services help increase productivity.
IT Applications. Design. Embedded Engineering Services. Manufacturing Services • Energy and Utilities Electric.com Industry Sectors • Aerospace and Defense Avionics. Waste and Recycling Management • Healthcare Providers. • IT Infrastructure Management HCL's Infrastructure Services Division (ISD) is India's leading IT services provider.hclisd.. Water. Clinical Trials • Semiconductors Hardware Product Engineering Services. Enterprise Application Services . Logistics.. Defense. Mechanical Engineering Services • Travel. OEMs. Testing Services . Engineering Services. • Engineering and R&D Services HCL offers comprehensive range of R&D and Technology services to Component Vendors. Railroads • Automotive Sub-system Experience and Services. Prototype and Validation. IT Services. Electrical Engineering & Prototyping. Engineering Design. Payers Pharmaceuticals • Medical Devices Concept.www... Transportation & Logistics Travl. ODMs and ISVs.Chapter 1 Introduction • Enterprise Transformation Services 1-13 HCL Enterprise Transformation Services (ETS) assists our forward-looking customers.
Business Aligned IT Framework • Media & Entertainment Publishing. BPO Services • Hospitality Reservation & Bookings. Enterprise Application Services. Transforming R&D. Key Account Management System. HCL Differentiators. Merchandising and Demand Intelligence. Enterprise Application Services. Capital Market Services. Transforming Business Operations. Sales Incentive Management System. Infrastructure Services.New Media • Servers and Storage Servers and Storage Services. Gaming . Managed Services. Revenue Management System. Supply Chain Management. In-Store and Corporate Systems • Telecom . Customer Acquisition & Retention. Enterprise Transformational Services. iGOVERN Solutions • Industrial Manufacturing Manufacturing and Execution Systems.Chapter 1 Introduction • Financial Services 1-14 Retail & Corporate Banking. Lean Manufacturing. Infrastructure Services. Business Aligned IT Framework • Retail & Consumer Planning. Enterprise Application Services. Business Information Services. Mobility • Consumer Electronics Service Offerings • Government Capability and Offerings. Insurance • Independent Software Vendors Powering Revenue Growth. Infrastructure Services. Enterprise Transformation Services. BAIT Business Aligned IT Framework.
founded in 1976. • Analysts & Advisors Register and share the latest presentations on HCL's strategic direction. Hong Kong. Singapore.. Europe. Advanced Technologies Empowerment Services Everything HCL • Geo Spread 1-15 Australia & New Zealand.. • News & Media See How HCL is making strides in Media and News. Oracle • Services + 'Services +' focuses on some of the future looking and business oriented services of HCL aimed at creating more. Its range of offerings... is one of India's original IT garage start-ups..Chapter 1 Introduction Engineering Cost Optimization.. Microsoft.... Middle East.we have a Five Fold Path to Individual Enlightenment. TIBCO. . we believe in 'EMPLOYEES FIRST'. Malaysia. key service propositions and alerts. • Investors The trust and confidence our stakeholders exhibited in us is fundamental to our business.. • Events Meet at HCL's enlightened individuals in the upcoming events. • Careers At HCL... India.. Latin America. Ticket Life Cycle Management.. US • About Us The 3-decade-old enterprise.. In an endeavor to build on.. SAP. Japan. • Partners EMC. China.
CISCO. Samsung and Novell. AMD. Sun Microsystems. The Company is in compliance with the requirements of the guidelines on corporate governance stipulated in Clause 49 of the Listing Agreement with the Stock Exchanges. Bull. Nokia.Chapter 1 Introduction • Webinars 1-16 Listen and share your views with industry experts in our upcoming webinars. Microsoft. Duplo. EMC. A BRIEF STATEMENT ON COMPANY'S PHILOSOPHY ON CORPORATE GOVERNANCE The Company firmly believes that good corporate governance practices ensure efficient conduct of the affairs of the Company while upholding the core values of transparency.. In focus. Oracle. On the other hand they enhance our product portfolio. honesty and accountability and help the Company in its goal to maximize value for all its stakeholders. IBM. These alliances on one hand give us access to best technology & products as well enhancing our understanding of the latest in technology. CA. integrity. VERITAS. SCO.. Alliance & Partnership To provide world-class solutions and services to all our customers. Ericsson. The Company adopts and adheres to the best recognized corporate governance practices and continuously strives to better them. SAP. . NVIDIA. Red Hat. Toshiba. Citrix. and enable us to be one stop shop for our customers. Scan soft. HCL Info systems has alliances with global technology leaders like Intel. we have formed Alliances and Partnerships with leading IT companies worldwide.
Chapter 1 Introduction 1-17 HCL's Digital Lifestyle Products & Solutions HCL offers a complete range of Digital Lifestyle Products & Solutions through its various distribution channels and vast warehousing and logistics operations. Our digital lifestyle solutions are perfectly aimed to launch and distribute the best in technology state-of-the-art latest gadgets and gizmos to various retailers. initially launched in 2001 and followed by several "generation next" avatars. For more information on Apple products visit: www. Since then HCL have never looked back. is one of the most successful product launch of recent times.co.in . Apple iPod has revolutionized the way people store & listen to their music and has inspired a totally new breed of technologies like 'Podcasting' as well as content development. Our core business activities and achievements: 27 Warehouses across 24 states Proven ability to manage Large Scale Operations 700 plus Re-Distribution Stockists 93. Apple iPod.000 plus Towns 3600 Trade Management: Trade Marketing Enhanced efficiency through process of rapid induction & training Our Retail Models HCL Digilife Stores Direct to Retail / Consumer Organized Retail The range of HCL digital lifestyle products encompass: Apple iPod and iPod Accessories HCL & Apple formed a strategic alliance to address jointly go to market and support strategy for Apple iPods in India on May 29th. 2006.000 Outlets 11.apple. HCL have won the "Best Distributor award" consecutively from last 2 years.
Kingston employs more than 4. loyalty. With global headquarters in Fountain Valley.5 billion. resellers. In 2007.kingston. is the world's independent memory leader. Kingston believes that investing in its people is essential.HCL caters to each range of TFT monitors from 15" to 22" having international certifications as ROHS. FCC and CE. flexibility and integrity create an exemplary corporate culture.000 hours and good response time of 5ms.000 memory products that support nearly every device that uses memory. from computers. California. servers and printers to MP3 players. Headsets.Chapter 1 Introduction HCL IT Peripherals HCL is into distribution and marketing of its own IT accessories & peripherals through association with its channel partners. Kingston's tenets of respect. Kingston® now offers more than 2. retailers and OEM customers on six continents. FCC and CE compliant & these products are based on the latest technology. 1-18 TFT Monitors . Regarded as one of the "Best Companies to Work for in America" by Fortune magazine. Inc. Mouse. Kingston Products: Kingston Memory Cards Kingston Technology Company.500 people worldwide. catering to retail and wholesale segment. The products have comparatively longer life up to 50. digital cameras and cell phones. Kingston serves an international network of distributors. For more information on Kingston products visit:www. The company also provides contract manufacturing and supply chain management services for semiconductor manufacturers and system OEMs. The products primarily include products like TFT monitors. Founded in 1987 with a single product offering. All HCL peripherals are ROHS. and Keyboards to name a few. and each employee is a vital part of Kingston's success. the company's sales exceeded $4.com/asia/ Kodak Products: Digital Cameras and Imaging Solutions .
Kodak India Private Ltd.. Nokia Products: Mobile Handsets and Accessories Nokia is the world leader in mobility. in India. Japan. Nokia has established itself as the market and brand leader in the mobile devices market in India. The company has built a diverse product portfolio to meet the needs of different consumer segments. HCL is the official partner for distribution of video games and software titles in India.Chapter 1 Introduction 1-19 Kodak is worldwide leader in imaging. India's First Converged Handheld Gaming Devices Enjoy best in class heart throbbing thrilling games like never before with HCL's range of ME gaming consoles. music and gaming.kodakindia.com Nintendo Products: Nintendo Gaming Hardware and Software Titles Nintendo is global leader in video games and is headquartered in Kyoto. Since then it has continued to grow and develop. HCL has partnered with Kodak as an exclusive distribution and marketing partner to manage consumer digital camera business. Kodak is strongly established as the leader in Imaging. ranging from entry level phones for first time subscribers to advanced business devices and high performance multimedia devices for imaging. DS Lite and Nintendo Wii. For more information on our spectacular range of gaming consoles please click here. Today. driving the transformation and growth of the converging internet and communications industries. For more information on Nintendo products visit:www. For more information on Kodak products visit: www.. in-built cameras and FM radio. Nintendo Entertainment System. It offers a range of digital products and services for both commercial and consumer uses. Benefit from additional features like Plug & Play on TV.com ME Gaming Console. wonderful picture quality. was established in 1913. It has over the years released world famous products like Game boy.nintendo. .
.Saral Mobile Sandesh.Nokia Communicator (N9500) 2005 . Hindi SMS on a wide range of Nokia phones 2004 . . .First Wi-fi Phone.First Camera phone (Nokia 7650) 2003 . Nokia has been working closely with telecom operators in India to increase geographical coverage and lower the total cost of ownership for consumers.Chapter 1 Introduction India is amongst the top three markets for Nokia globally.First vernacular news portal My Nokia Nokia has a free service for Nokia phone owners where they can sign and 1-20 receive tailored communication for their Nokia device. HCL is the single largest service provider for the repair of Nokia Mobile • Phones in India. Some firsts for Nokia in India: 1995 . first Indian ringtone in a Nokia 5110 2000 .Local UI in additional local language 2006 .in Services HCL Nokia Care . Nokia 1100 2004 .co.First phone with Hindi menu (Nokia 3210) 2002 . Pan India service network in 21 L3 locations .Saare Jahaan Se Acchha. The information includes: .HCL is in relationship with Nokia for distribution of GSM handsets and Mobile accessories.Nokia manufacturing plant in Chennai 2007 . Tips and tricks via sms Interactive demos via email Latest products and services My Nokia back up . For more information on Nokia products visit: www.First Made for India phone.nokia.First mobile phone call made in India on a Nokia phone on a Nokia network 1998 .
including the historic "One small step for man" transmission from the moon in 1969. manufacturer and marketer of lightweight communications headset products. . introduced the first lightweight communications headset in 1962 and is today the world's leading designer.Chapter 1 Introduction • • • All centres equipped with state of art equipments Mobile care vans across the country to increase remote coverage Nokia repair facility o 100+ repair benches o 75K handsets / month repair capacity o L4 repair capability HCL Digi Care . SanDisk also licenses its technology to a number of other industry-leading companies. Inc. For more information on Plantronics products visit:www. Plantronics headsets are widely used in many Fortune 500 corporations and have been featured in numerous films and high profile events. SanDisk has grown to become the world's largest supplier of innovative flash memory data storage products.plantronics. SanDisk designs. an internationally recognized authority on nonvolatile memory technology. manufactures and markets flash storage card products for a wide variety of electronic systems and digital devices. Serving both consumers (with more than 200. . develops. Multi brand / multi product walk in service chain 21 such outlets across 20 locations 1-21 Plantronics Plantronics.com/ Sandisk Products: Sandisk Memory Devices Founded in 1988 by Dr. Eli Harari.000 retail storefronts worldwide) and original equipment manufacturers (OEMs). HCL is the distribution partner for Plantronics headsets in India and sells these products through its vast channel base.
xD-Picture CardT and USB flash drives. worldwide. worldwide.CUSTOMER SERVICE COUNTER PRODUCTS) . For more information on Sandisk products visit:http://in. patents. California. Reduced Size MultiMediaCard (RS-MMCT ). With more than 3000 employees. SanDisk is the only company. miniSDT. more than 550 foreign patents. USB flash drives.S. including CompactFlash®. SanDisk's products have helped drive the exponential growth in sales of digital cameras. SanDisk currently has more than 860 U. MultiMediaCardT. SDT. multi-function mobile phones. and more than 1440 patent applications pending in the U. Memory Stick PROT and related Memory Stick® products.9 billion. SanDisk became a publicly traded company (NASDAQ:SNDK) in November 1995. that has the rights to both manufacture and sell every major flash card format.S. and in 2007 revenues grew to $3. SanDisk is headquartered in Milpitas.sandisk.com (POS. microSDT. KIOSK. removable format.Chapter 1 Introduction 1-22 With flash memory's capability for storing large amounts of data in a compact. digital audio/video players and other digital consumer devices.
Chapter 1 Introduction 1-23 3. MAJOR PLAYERS IN THE MARKET HCL DELL IBM SAHARA APPLE HP-COMPAQ ZENITH ACER INTEX SONY .
Chapter 1 Introduction OTHERS 1-24 .
Sahara . Sahara Holdings strictly adheres to the principles of BroadBased Economic Empowerment and established itself among the frontrunners of empowered organizations within the ICT sector when it confirmed its participation in an empowerment deal valued at R640 million in 2006. including Nairobi & Mombassa in Kenya and Botswana.4 billion Rand. the Sahara business network stretches across South Africa to include Cape Town. The company is owned by Sahara Holdings. South Africa.. Durban & Port Elizabeth. The deal incorporates subsidiaries and associates of Sahara Holdings including Sahara Computers Pty Ltd. company boast an annual turnover over 1. and Afripalm Consortium.. a local investment company chaired by Lazarus Zim. An accredited member of the Proudly South African campaign. Sahara Computers is currently the largest operation of its kind in Southern Africa. For the deal Sahara Holdings sold 27% of their shares to a newly established consortium represented by mining and mineral resource Group Mvelaphanda Holdings (Pty) Ltd. the U.K and China.Chapter 1 Introduction 1-25 4. chaired by Tokyo Sexwale. Owned by Sahara Holdings group. The company has established a strong presence globally. with offices across EMEA. It is the official distributor and Original Equipment Manufacturer (OEM) for a variety of top international vendors. a fully Broad-Based Black Economic Empowered entity. COMPETITORS OF HCL SAHARA COMPUTER Established in 1997 Sahara Computers assembles and markets computers & peripherals through a global distribution network that covers established and emerging markets. and is based in Johannesburg. Sahara Systems Pty Ltd. Dubai.
services and peripherals. SAHARA PROFESSIONAL PC:DT-7120FE Processor OS Memory VGA & Graphics AMD Athlon64 ™ 3500+ 939-Pin Genuine Windows® XP Professional Edition 512MB PC400 DDR . affordable communication technology and infrastructure. technology giant. Intel. representing key product and component ranges. It also reinforces Sahara’s pledge to provide access to high quality. and Annex Distribution Pty Ltd. the global leader in software. and a strategic roadmap plan for expansion this multinational group of companies is set to be an explosive force in the future of IT in Africa and Asia. Thus. Foxconn. leading hard disk and storage solutions provider. With vast expansion goals set to by the Sahara team. These Include Internationally Renowned Leading Brand Names Such As: Microsoft. through to communities and individuals. SMC. Samsung. high quality printing industry giants. a leading manufacturer of connectors and cable assemblies in the world. total network solutions provider. Creative Labs. and Epson and Lexmark. This venture signals a new era in the transference of the benefit and value associated with technology. global leader in PC entertainment products. Sahara Distribution Pty Ltd. world’s leader in PC microprocessors.Chapter 1 Introduction 1-26 Consumables Pty Ltd. Indeed aiming to be ‘The ultimate in PCs’. world leader in internet security. Maxtor. Symantec. AMD. the fastest growing CPU vendor.. It is the competency and dynamic attribute of Sahara Computers that has won it the confidence of many major IT suppliers.
Chapter 1 Introduction Hard Drive 160GB 7200rpm 1-27 Optical Drive 16X Dual Layer DVD Writer .
2GHz HT CPU 800FSB Intel P4 .630 ® AMD Athlon64 ™ 3500+ 939-Pin 3. Processor 3.0GHz CPU LGA775 2MB +XD+EIST+EM64T Genuine Windows® Genuine Windows® Genuine Windows® OS Media Centre Edition 512MB PC533 DDR2 Memory 160GB SATA 7200 rpm hard drive XP Professional Edition XP Professional Edition Memory Hard Drive Optical Drive 512MB PC400 DDR 512MB PC400 DDR 160GB 7200rpm 16X Dual Layer DVD Writer 160GB 7200rpm 16X Dual Layer DVD Write SAHARA AMD PC’S:Models Processor OS Memory VGA & Graphics Hard Drive Optical Drive 160GB 7200rpm 16X Dual Layer DVD Writer 160GB 7200rpm 16X Dual Layer DVD Writer AMD Athlon64 ™ 3500+ 939-Pin Genuine Windows® XP Professional Edition 512MB PC400 DDR DT7120-FC AMD Athlon64 3500+ 939-Pin Genuine Windows® XP Home Edition 512MB PC400 DDR .Chapter 1 Introduction 1-28 SAHARA WINDOW PC’S:Intel LGA775 541.
66Ghz CPU . Dell could best understand their needs and efficiently provide the most effective computing solutions to meet those needs.9 billion and the company employs approximately 78. Uniquely enabled by its direct business model.Chapter 1 Introduction 1-29 SAHARA VALUE PC’S:- Models Processor OS Memory VGA & Graphics Hard Drive Optical Drive DT2510-C2 Intel Celeron-D 331J 2. listens to customers and delivers innovative technology and services they trust and value.700 team members around the globe.LGA775EMT64T Linux 256MB PC400 DDR 40GB 7200 rpm 52X CD-RW Drive DT7120-FC AMD Athlon64 3500+ 939-Pin Genuine Windows® XP Home Edition 512MB PC400 DDR 160GB 7200rpm 16X Dual Layer DVD Writer DELL COMPUTER Dell Inc. Dell sells more systems globally than any computer company. Revenue for the last four quarters totaled $57. This direct business model eliminates retailers that add unnecessary time and cost. or can diminish Dell's understanding of customer expectations. Dell was founded in 1984 by Michael Dell. placing it No. Dell's climb to market leadership is the result of a persistent focus on delivering the best possible customer experience by directly selling standardsbased computing products and services. . The company is based on a simple concept: by selling computer systems directly to customers. 25 on the Fortune 500. the longest-tenured executive to lead a company in the computer industry.
. turning over inventory in just five days on average. including businesses. COMPAQ COMPUTER Compaq Computer Corporation was an American personal computer company founded in 1982. regions and customer segments. workstations. and now a brand name of Hewlett-Packard. This global reach indicates our direct approach is relevant across product lines. Dell also introduces the latest relevant technology much more quickly than companies with slow-moving. Dell has demonstrated this effect time and again as it enters new. printers and other electronic accessories. mobility products. institutional organizations and individual consumers. The Dell Effect For more than 20 years. such as network servers. richly-configured systems at competitive prices. The name "COMPAQ" was derived from "Compatibility and Quality". giving customers the opportunity to take advantage of powerful new tools to improve their businesses and personal lives. easier to use and more affordable.Chapter 1 Introduction 1-30 The direct model allows the company to build every system to order and offer customers powerful. The company was formed by Rod Canion. Because of Dell's direct model—and the industry's response to it—information technology is more powerful. Jim Harris and Bill Murto — former Texas Instruments senior managers. Nearly one out of every five standards-based computer system sold in the world today is a Dell. standardized product categories. Dell has revolutionized the industry to make computing accessible to customers around the globe. indirect distribution channels. as at its formation Compaq produced some of the first IBM PC compatible computers.
a 16-bit desktop computer using an Intel 8086 microprocessor running at 7. Jim Harris and Bill Murto. the original Compaq PC was first sketched out on a placemat by the founders while dining in a local Houston restaurant. considerably more affordable than competitors at the time. It was considerably faster than an IBM PC and was. previously regarded as perhaps the most reputable manufacturer of mid-range hardware it existed as an independent corporation until 2002. when it merged with HewlettPackard. a portable IBM PC compatible personal computer.14MHz. . Like many small startups with unique beginnings. being capable of running all software that would run on an IBM PC. like the Compaq Portable.Chapter 1 Introduction 1-31 Once the largest supplier of computing systems in the world. also capable of running IBM software. House of Pies. three senior managers from semiconductor manufacturer Texas Instruments. It was released in March 1983 at $2995. In November 1982 Compaq announced their first product. Each invested $1. The Compaq Portable was one of the progenitors of today's laptop. This was the first of the Compaq Deskpro line of computers. It was the second IBM PC compatible. 1980s Compaq was founded in February 1982 by Rod Canion.000 to form the company. Their first venture capital came from Ben Rosen and SevinRosen partners. Deskpro On June 28th 1984 Compaq Released the Compaq Deskpro. the Compaq Portable.
they began a period of increasing performance leadership over IBM.Chapter 1 Introduction 1-32 Deskpro 286 In 1985. It cost $2000 for the 40-MB hard disk model. Compaq released the Compaq Deskpro 286. but by that time Compaq was the 386 supplier of choice and IBM had lost its image of technical leadership Systempro This technical leadership and the rivalry with IBM was emphasized when the Systempro server was launched in late 1989 . a 16-bit desktop computer using an Intel 80286 microprocessor running at 8 MHz and capable of supporting up to 7 MB of RAM. 1990s . Deskpro 386 When in 1986 Compaq introduced the first PC based on Intel's new 80386 microprocessor. but also the first product to feature the EISA bus which was designed in reaction to IBM's MCA (Micro Channel Architecture). also capable of running IBM software. who were not yet using this processor.this was a true server product with standard support for a second CPU and RAID. It was considerably faster than an IBM PC AT which ran at 6MHz at that time and was. like the Compaq Portable. An IBM machine eventually reached the market seven months later. the Compaq Deskpro 386.
and was one of the first manufacturers in the mid-1990s to market a sub-$1000 PC. most notably IBM and Packard Bell.Chapter 1 Introduction 1-33 At the same time as they began to dominate the server market. Compaq became the first first-tier computer manufacturer to utilize CPUs from AMD and Cyrix. from this market. in the early 1990s Compaq entered the retail computer market with the Presario. . The price war resulting from Compaq's actions ultimately drove numerous competitors. In order to maintain the prices it wanted.
a tablet notebook .Chapter 1 Introduction 1-34 PC Products Compaq Armada M300 Compaq Portable Compaq Deskpro Compaq LTE Compaq Presario Compaq ProLinea Compaq ProLiant Compaq Armada Compaq Evo iPAQ Compaq Professional Workstation AP400 Tc1000.
is projected to increase only 4.7 billion.Chapter 1 Introduction 1-35 5. Revenue.7 Billion with continuous decline in average selling prices. the revenues are anticipated to grow just 4. on the other hand.7 Million units. Emerging markets will play a key role in this growth. as per Gartner. almost double of global PC market this year. and further declines in mature market desk-based PC shipments will keep PC vendors under pressure to rationalize their operations or exit the market. However.” as per . the research firm. Gartner forecasts that PC makers will ship 255.5% from last year to reach 255. slowing replacement activity. Indian PC Market to Show Double Growth than the World PC market in India will likely grow at 20%. On the other hand. falling average selling prices (ASPs). as average selling prices continue to drop. the growth in Indian PC market will be five percentage-points lower in comparison to what it was last year (2006). worldwide shipments of PCs are expected to increase 10. “Emerging markets and mobile PCs will continue to provide growth. However. a 10. In 2007.6% and reach US$ 213.5% increase from 2006. Now a day we see that each and every company endorsing brand ambassadors so that to attract customers and make their customer base more & more. IBM has signed Saif Ali Khan to endorse his products Shahrukh khan was endorsed by compaq so that more & more computes can be sold out. ROLE OF ADVERTISEMENT Advertisement plays an important impact on consumers to purchase destop pc’s of brands.6% to US$213.7 million units worldwide this year.
High demand for mobile PCs bolstered the growth. with a greater focus given to e-governance. The statement appeared in IndiaTimes Infotech on March 21.Worldwide (2006)”.Chapter 1 Introduction 1-36 George Shiffler. “A fundamental move toward mobile computing going on in the market is making significant contribution to the top line growth. research director with Client Platforms Markets Group of Gartner Dataquest. said Gartner India’s principal analyst.” . As said by IDC. overtaking sales in the deskbased segment. 2007. 2007. “The consumer and the SMB segments will be the major drivers of the Indian market. PC shipments in India increased 25% in 2006. In addition. As per the RNCOS report “Portable Electronics Market . the government spend is expected to propel the market further”. IndiaTimes Infotech published this statement on March 21. Diptarup Chakraborti while commenting on Indian market.
Chapter 1 Introduction 1-37 .
Windows Vista and Office 2007 will be made available to the public in several editions. improved parental control and an all new interface. better search. The consumer launch took place on 30th January across 70 countries. Windows Vista. Windows Vista Home Basic and Windows Vista Starter. “This is the launch of the decade for Microsoft and the biggest for us in India. i. Windows Vista Home Premium. non corporate consumers. Windows Vista is the first major Windows launch by Microsoft since the launch of Windows XP in 2001.e.” In India. MARKETING STRATEGIES Marketing Strategies of Each company to attract Customers Now a days every companies playing strategies so as to attract customers and increase revenues and also customer base. Now it has launched the software for the masses.Pent-up demand. Lenovo. supported by the digital sound experience and large screen displays Some Of The Strategies They Are Playing Vista and Office 2007 hit the market Microsoft has opened the doors for consumers to purchase its latest Operating System. These products are launched to ‘wow’ customers with features like enhanced security.Chapter 1 Introduction 1-38 6. OEMs including HCL. with the design of this product we have dealt with the security issues. Sahara. PCs are acting as entertainment centres with TV functionality. HP. Vista is . Wipro and Zenith are launching Vista compatible PCs. Microsoft released the latest version of its operating system Windows Vista and Office 2007 for corporate customers in November 2006. Chairman. According to Ravi Venkatesan. Microsoft India. attractive price points and economic stability propelled PC growth. and Office 2007 with a grand launch across 70 countries. The consumer editions are Windows Vista Ultimate.
Chapter 1 Introduction 1-39 being shipped in 18 languages including Hindi. Microsoft will have 13 more Indian languages including Telugu and Marathi and support for these is expected by early 2008. Office 2007 comes in two consumer editions—Office Home & Student 2007 and Office Basic 2007. Extending the Indian language support. .
KEY PARTNERSHIPS .Chapter 1 Introduction 1-40 7. MANAGEMANT HIERARCHY LEADERSHIP Shiv Nadar Founder HCL. Chairman Chief Operating Vineet Nayar President: HCL Technologies Ranjit President and CEO of the HCL Technologies (BPO) 8. Chairman and CEO HCL Technologies Ajai Chowdhry and CEO HCL Infosystems J V Ramamurthy Officer HCL Infosystems Ltd Co-Founder HCL.
Chapter 1 Introduction 1-41 .
The share of the unorganized sector has been falling steadily with the fall in price of branded PCs. MARKET SHARES OF VARIOUS PLAYERS IN THE INDIAN PC MARKET (199899) HCL Compaq 8.2% 3. But still very high portion about 57.5% 7.9% 57.0% 4.Chapter 1 Introduction 1-42 9. which is still a challenge towards all.3% Zenith IBM Acer Hewlett-Packard Wipro Vintron Siemens Nixdorf Dell Others* 1.9% From the above graph it is clear that in Indian Hardware Industry the HCL Infosystems Ltd.5% is in favor of unbranded local companies.6% 3.0% 1.4% 7. share is highest in all branded companies. A recent phenomenon has been the increasing share of Tier 2 towns and cities in the PC sales thereby indicating increased PC penetration into the hinterland. .7% 1.5% 3.
may be affected by the likely removal of duty protection on manufactured PCs from the year 2005. Due to falling prices. its financial risks are mitigated by its low gearing. Laser printer sales are growing fastest.000 printers. Nonetheless. . with sustained hardware spending by all the verticals. 1Q 2006. in retail hardware sales. IDC declared its numbers for the Indian PC market for financial year 200506 today. Printers have been traditionally the fastest growing segment of the PC peripherals market. 836.6 million-mark. according to IDC's India Quarterly PC Market Tracker. printer sales increased by 41%.000 in the past two years. it may be critical for HCL to establish an alternate supply chain based on imports of finished PCs. In future. Besides. Even when PC sales were increasing by 39%. a continued reduction of price points. and augur well for branded PC manufacturers like HCL. In the medium term. laser and dot matrix. is likely to reduce the price advantage of the small assemblers.122 printers were sold and that included inkjet. facilitated in part by the recent reduction in excise duties on PCs. The year recorded an impressive growth in terms of unit shipments the market grew 30% over financial year 2004-05 to exceed the 4. The momentum is expected to pick up in 2002-03 and the printer market would grow at 8% to reach 900. substantial liquid investments and unutilised working capital limits. HCL’s hardware sales to the institutional segment are likely to remain stable. The slowdown affected printer sales too and in 2001-02. May 2006 preliminary release. HCL’s margins. especially the banking and financial services sector. In that year. the increase was just 1%.Chapter 1 Introduction 1-43 Sales of notebooks have averaged around 50. With imported PCs becoming cheaper. despite its sales tax advantages.
Chapter 1 Introduction 1-44 .
has made many noteworthy attempts in the past to introduce low-cost computing solutions. says that if the price point of a PC comes down between Rs 5. PC manufacturers are excited. iStation. this time around. or the much-talked about handheld device. those propagating low-cost computing solutions have taken a different route. Even institutions like the IITs are enthusiastic. Chris Ann Fichardo elaborates on the difference . The reason: India’s dream of an affordable PC (priced below Rs 10.000 per user. The buzz is in the air again. buyers are not holding their breath for these devices. However. India Inc.000 to 10. "I remember five to seven years ago when the first $1. Users are expectant. According to Richard Brown. iNabling Technologies’ e-mail device. And since then there has been a continuous push down in the price points .000 PC appeared (introduced by Compaq). people wondered if the price point was for real.000) is ready to hit the market. For experience has proved that expectations are seldom met. the Simputer—all brilliant concepts that have not quite made it commercially yet. Be it Wipro’s Janata PC. India has the ability to absorb 10-20 million PCs a year for the next several years.000 PC (5KPC). And yet. MARKETING & SELLING STRATEGY REVISITING THE LOW-COST PC MARKET A computer at nearly one-third of current prices is a dream for most Indians. The company netcore is doing groundbreaking work to make possible the Rs 5. For nearly a decade this dream has struggled to become a reality. This potential gains further significance when one realises that the present market size is just two million PCs a year! In the last 20 years the installed base has barely crossed six million PCs in India.Chapter 1 Introduction 1-45 10. but in vain. director for International Marketing at VIA attributes this sudden interest by vendors to the "real growth potential" of the lowcost PC market.
CHANGING TRENDS IN PC MARKET With prices of PCs being slashed. which will offer affordable innovation will gain market share.Chapter 1 Introduction 1-46 for PCs. The desktop space will see more and more entertainment-oriented features getting integrated into the normal PC. both in the consumer as well as in the commercial space will demand better service levels from vendors. manageability and multiple levels of redundancy. The need for the most powerful multimedia computers is increasing. Service and support is going to be a critical aspect of vendor strategy. Consumers are shifting their focus of PC computing from an average system to one that is closer to a high-end system and upwards. 11. which is a sign of commoditization of the industry. among others Companies. For a long time the industry has resisted moving to lower price points. Customers. The enterprise space will witness more stress on security. TCO." he says. Unicode will drive PC penetration into rural markets . Depreciation period of IT products should be reduced to further boost growth. Linux might gain ground in the government and defense sectors. and now they are actually seeing that there is demand in that space and they are buying into it. the education sector is expected to see a high demand for personal computers.
2010 : HCL Infosystems to acquire 20% equity stake in Dubai-based Techmart Telecom Dec 27. 2010 : HCL Infosystems ends the quarter with an all time high System Integration Order Book of over Rs. 2010 : HCL Learning enters into alliance with Resonance for launching Test preparation program 'Xcelerate' Dec 07. 2010 : HCL Infosystems partners with Ernakulam District Co-operative Bank to provide interest free Computer Loans Dec 14. 2010 : HCL Info systems sets-up Development Centre in Thiruvananthapuram Nov 20. 2010 : HCL Infosystems emerges as the leading System Integrator for Power Reforms. 1-47 GENERAL PRESS RELEASE 2010 Dec 30. awarded a Rs. 2010 : HCL Infosystems appoints Harsh Chitale as Chief Executive Officer Sep 13. 2010 : HCL Infosystems introduces Kids Educational Computer Nov 19. 2010 : HCL Infosystems launches Project Kaushal for Indian Army Nov 19. strengthens its SI capabilities Nov 13. Chairman HCL Infosystems Oct 27. Ajai Chowdhry. Founder HCL. 4000crs Oct 01. 2010 : IIT Roorkee confers Honorary Doctorate to Mr. 2010 : HCL Infosystems partners with NetApp to provide storageefficient cloud services Dec 11.Chapter 1 Introduction SME will continue to be a major segment. 2010 : HCL Infosystems expands Jaipur facility. The industry has standardized on 80 GB HDDs.100cr RAPDRP project from HPSEB .
Chapter 1 Introduction 1-48 Aug 27. 2010 : HCL Infosystems to deploy India’s first smart card based PDS solution in Chandigarh May 13. Aug 02. 2010 : HCL Infosystems Celebrates World Environment Week May 25. Ajai Chowdhry to represent India as Co-chair World Economic Forum . 2010 : HCL Infosystems deploys Dial 100 solutions in Uttar Pradesh July 08. 2010 : HCL Infosystems joins hand with Wellogic to Offer Pathbreaking Healthcare Solution May 31.Africa Summit 2010 Apr 01. 2010 : HCL Infosystems launches HCL O’zone. 2010 : HCL Infosystems reports consolidated revenue of Rs. 2010 : HCL introduces Desktop Home Computing 2. 2010 : HCL Infosystems launches limited edition range of products. exclusively for students May 12. 2010 : HCL Infosystems launches BFR-free HCL ME Series 40 to celebrate Earth Hour 2010 . 2010 : HCL Infosystems bags a prestigious order from Census of India worth Rs 400 mn July 14.Cloud Enabled Services Suite to provide end-to-end solutions to its customers Jun 09. 2010 : HCL Infosystems deploys India’s largest Airport Operation Control Centre for Delhi International Airport Limited (DIAL) July 27.0 . 2010 : HCL Infosystems picks up majority stake in Dubai-based NTS Group July 08. 2842 crores (USD 609 Mn) for the quarter ended 31st March 2010 Apr 26. 3234 crores (USD 699 Mn) and for the year at Rs. 12159 crores (USD 2628 Mn).HCL Whitepaper on ‘Safe City’ Apr 30. 2010 : HCL Infosystems led consortium bags country’s largest PDS order from Madhya Pradesh Government July 30. 2010 : Mr. 2010 : Create a National Infrastructure Protection Plan: CII. 2010 : HCL Infosystems reported consolidated revenue for the quarter at Rs.launches the new Beanstalk range Mar 26.
300 crores (approx USD $ 66 Million) order from Indian Air Force under its Systems Integration Defense Practice . 2011 : HCL Infosystems launches its new sleek Next-Gen ME Tablet – the X1 Sep 27 . 2011 : HCL Learning bags prestigious awards at World Education Congress Global Awards held in Dubai Sep 05. 2011 : HCL Infosystems joins hands with Dubai Based GEMS Education Apr 01. 2011 : HCL Infosystems launches its Next-Gen range of ME Tablets Mar 21.One collaborates with HCL Infosystems to bring unmatched cinematic experience this festive season Oct 17 . 2011 : HCL Infosystems launches ME Exclusive store in Pune Jun 02. Jan 19. 2011 : Ajai Chowdhry awarded Padma Bhushan Apr 01. 2011 : HCL Infosystems gearing up for future growth opportunities Apr 20. 2011 : HCL Learning forays into Management Education Oct 13 . 2011 : HCL Infosystems reports drop in PBT on account of System Integration Projects July 11. 2010 : HCL Infosytems Partners with Central Bank of India to provide Computer Loans GENERAL PRESS RELEASE 2011 Oct 19 . integrating 'Interactive Learning' powered computing for students Aug 17. 2011 : Ra. 2011 : HCL Infosystems bags over Rs. 138 crores RAPDRP project from JSEB under its System Integration Utility Practice Apr 04. 2011 : HCL Infosystems Implements NOC project at ONGC under its System Integration Infrastructure Practice Mar 29. 2011 : HCL Learning to join hands with GSTF to introduce IT Training programs for Green Computing Apr 28. 2010 : Sangli Miraj Kupwad Municipal Corporation (SMKMC) partners with HCL Infosystems to implement Citizen Centric Project for Sangli Jan 19. 2011 : First ever HCL Flagship Store launched in Delhi-NCR Oct 18 . 2011 : HCL Infosystems awarded a Rs.Chapter 1 Introduction 1-49 Feb 15. 2011 : HCL Infosystems introduces Big Bang @ Campus. 2010 : HCL Infosystems launches First ‘Made in India’ PVC free notebook Jan 25. 2010 : HCL Infosystems reports consolidated revenue of Rs. 2011 : HCL Infosystems Launches India’s first BEE-star compliant laptop Mar 29. 2011 : HCL Infosystems Launches New Laptop and Desktop Series Mar 17. 3054 crores (USD 648 Mn) for the quarter ended 31st December 2009. 2010 : HCL Infosystems Inaugurates its Enterprise Resource Centre at Puducherry Jan 13.
Chapter 1 Introduction 1-50 Mar 09. 2011 : HCL Infosystems awarded LEED Platinum certification for its Data-Centre Jan 31. 2011 : HCL Infosystems Bags Order from Assam Electronics Development Corporation Ltd Jan 19. to sell entire equity share in HCL Infinet to Tikona Jan 17. 2011 : McDonald’s join hands with HCL Infosystems to make learning Fun! Feb 22. 250cr order from BSNL under its System Integration Telecom Practice Jan 28. 2011 : HCL Infosystems Bags order from Keltron for IT@School Project by the Government of Kerala Jan 12. 40cr project from Department of Higher Education. 2011 : HCL Infosystems on a growth path. 2011 : HCL Infosystems bags another prestigious Financial Inclusion project from Punjab and Sind Bank under its Systems Integration BFSI Practice Mar 08. 2011 : HCL Infosystems consolidates service offerings. Himachal Pradesh . Net profit up by 18% QoQ Jan 20. 2011 : HCL Infosystems bags Rs. 2011 : HCL Learning bags a Rs.
Prices of computers have been falling rapidly. Zenith Computers. Indian brands will survive. or a gentle trough. with more duty cuts expected. Post-Budget PC prices will remain constant or rise marginally.” While vendors are bundling in Linux to bring down costs. which we hope to grow to 15000 by the end of 2009. analysts believe branded PC players will gain further against assembled players. Observes Raj Saraf. “We have1300 retail outlets today. analysts see desktop Linux confined to the government and education sector. Linux on the desktop is unlikely to make inroads in the enterprise. but the horrible spectre of negative growth. Chairman and Managing Director. The notebook market will show significant gains in 2002-03. the one fact you cannot afford to ignore is the current slowdown not just falling growth. While 2011saw strong demand emerging from select sectors such as the government and BPO outfits. but vendors do not think prices of PCs will fall significantly in 2012. If you want to know what the future holds for the Indian PC industry. . Thrust into the B & C class towns will be aggressive. PC MARKET: TOP TRENDS PC market revival may happen in second half of this year. but they need to decide on an unambiguous competitive pitch.Chapter 1 Introduction 1-51 Trends Expected In 2012 In the future. by Indian and MNC players alike. Retail may get a renewed thrust. 2010 could be relatively flat as most BPO firms are in the process of consolidation and not growth.
They are now seeking out the more profitable deals and aiming for better prices with lower volumes. . promises of a rosier future do. And that took the PC to almost commodity status in India. they’re hoping that this will be a sustained phenomenon in spite of a lackluster Budget that did almost nothing to push up demand for PCs. and some even pointed out that prices would rise.Chapter 1 Introduction 1-52 The near panic the industry witnessed in the wake of this terrible time was reflected in the price slashes and bundling offers anything to kick start stagnating sales graphs was acceptable. that’s history. PC vendors began to take a profitability approach. sales have picked up in the JFM quarter.” Another factor that will contribute to stable prices is the move by the big distributors to cut credit periods down the line from 30 to 15 days. will discourage speculative and rash pricing and margin policies that result in price wars the industry can ill afford. According to industry association MAIT’s president Vinnie Mehta. and as of now. PRICES DO AN ABOUT-TURN Immediately after this year’s Budget. coming in the wake of big defaults among IT channels. “While the initial response to the slowdown was to slash prices. This move. will actually see marginal rises. And in business. most PC vendors said PC prices would remain constant. and in all probability. history is not what sells. But then. which is traditionally a high sales quarter. Says Vasu Srinivas of IDC India. when it began to hurt. That should be one of the key differentiators between last year and the financial year ahead PC prices are not likely to come down. thanks to increasing memory prices.
All it will take is the HP-Compaq deal going through in the United States. this issue generates a lot of heat and passionate arguments. HCL Infosystems. the leader in the desktop segment. BIG BUYERS MATTER While the move to B & C class cities attracted attention.6 percent. While everyone admits that the market share of MNC brands has gone up. HCL Infosystems. and they’re expected to continue to be the saviours of the beleaguered PC industry this year too. head-marketing. and mostly at the expense of Indian brands. and the company’s leadership position seems in no immediate danger. Yes. which currently stands at 8.Chapter 1 Introduction 1-53 TRIUMPH OF THE MNC BRIGADE In recent times. ANYONE . and the banking and financial sector mainly PSU banks. Retail’s still in vogue MOBILE COMPUTING. according to George Paul. the biggest buyers of PCs pretty much remained constant. is as Indian as they come. but it’s not insurmountable either. The honours go to the government both at the Centre and the states. and HCL will become No 2 to an MNC behemoth that will then control almost double of HCL’s market share. Another segment expected to contribute significantly to PC buying this year is the telecom sector. one of the most important trends in the Indian PC business is the sight of MNC vendors turning leaders.
Chapter 1 Introduction 1-54 Mobile computing is also expected to have some effect on the PC market in the coming year. when a growth rate of 20 percent is forecasted. MAIT is hoping that the slight upturn in the JFM quarter is a portend of things to come. this may just be the beginning of things to come in the Indian PC market. though he warns that heady growth rates will not return without policy measures like 100 percent depreciation from the government.65 million units. Kochhar of Skoch says this year will see some revival. . who are used to depending on their past experiences. 12. OUTLOOK When will the good times start rolling again? The pundits have differing opinions. In this turbulent environment. THE DECISION MAKING PROCESS Decision makers.1 percent in 2002. even though it revised industry sales projections for 2001-02 downwards from 2. the ability to successfully view the current situation through the traditional "good judgment" viewpoint is weakened through increasing external noise (a multitude of information sources on multiple topics) and changing. And in many ways. IDC India says the PC industry is expected to grow by 5. must make decisions and take actions in the rapidly changing world we face today. and adds that PC buying is expected to revive in 2003.45 million units to 1.
Chapter 1 Introduction 1-55 .
Best-vale-for-money offerings. Technology Leadership HCL Infosystems is known to be the harbinger of technology in the country. thereby increasing the customer confidence in us. ability to provide the cutting edge technology at best-value-formoney and on top of it. or a small office or a home. This is one of the key ingredients that go into our strategic advantage. HCLI has a product range. We strive to understand the technology from the view of supporting it post installation as well. Last 30 years apart from knowledge & experience have also given us continuity in relationship with the customers. Using our own R&D we have: Created our own UNIX & RDBMS capability (in 80s). or a small/medium enterprise. Be it a large multi-location enterprise. HCL is country's premier information enabling company. strong customer relationships. Long standing relationship with customers. HCL Infosystems has to its claim several technology pioneering initiatives. It offers one-stop-shop convenience to its diverse customers having an equally diverse set of requirements. launched our own range of networking products. launched our own range of enterprise storage products. sales & support capability to service the needs of the customer.Our strengths can be summarized as: Ability to understand customer's business and offer right technology. Today. developed firewalls for enterprise & personal system security. Pan India support & service infrastructure.Chapter 1 Introduction 1-56 HCL Advantage HCL Infosystems (HCLI) draws it's strength from 30 years of experience in handling the ever changing IT scenario. an excellent service & support Infrastructure. Right from our inception we have attempted to pioneer the technology introductions in the country either through our R&D or through partnerships with the world technology leaders. Some of them are: .
BusyBee in 1985.Chapter 1 Introduction Country's first DeskTop PC . 1-57 .Beanstalk in 1995. Country's first branded home PC . Country's first Pentium 4 based PC at sub 40k price point. Country's first Media Center PC.
From the technology perspective. WHAT IS CUSTOMER RELATIONSHIP MANAGEMENT (CRM)? CRM is a term that is often referred to in marketing. However. CLC focuses upon the creation of and delivery of lifetime value to the customer i. Essentially. CLC is a summary of the key stages in a customer's relationship with an organization. The Customer Life Cycle (CLC) has obvious similarities with the Product Life Cycle (PLC). This is because CRM can be considered from a number of perspectives. there is no complete agreement upon a single definition. CRM from the Information Technology Perspective. such as speed. the renaming of traditional customer services. ease of use. or an IT-based customer management system to support sales people. CRM from the Customer Life Cycle (CLC) Perspective.e. companies often buy into software that will help to achieve their business goals. the three perspectives are: 1. The diagram below shows the Marketing Teacher Model of CRM . In summary. It is marketing orientated rather than product orientated. CRM is far more than a new software package. CUSTOMER RELATIONSHIP MANAGEMENT (CRM). looks at the products of services that customers need throughout their lives. CRM from the Business Strategy Perspective. and indeed within the field of marketing itself. However. IT is vital since it underpins CRM. and has the payoffs associated with modern technology. For many.Chapter 1 Introduction 1-58 13. However. The Business Strategy perspective has most in common with many of the lessons and topics contained on this website. 2. 3. power and memory. and so on.
customer retention and customer extension.customer acquisition.Chapter 1 Introduction 1-59 and Business Strategy. as follows: . Our model contains three key phases . value creation and innovative IT. and three contextual factors . 14. CRM MODEL A commonly cited definition of CRM is that of CRM (UK) Ltd (2002).marketing orientation.
The relationship is supported (but not driven) by cutting edge IT. solutions or experiences to customers. The relationship delivers value to customers. services. maintenance and optimization of long-term mutually valuable relationships between consumers and organizations. development. . This is the core of CRM. retention and extension of products. and profits to companies. The business strategy is based upon the recruitment.Chapter 1 Introduction 1-60 Customer Relationship Management is the establishment.
PRIMARY DATA is collected through questionnaire. newspapers. DEVELOPED THE RESEARCH FRAME: This included deciding upon various aspects for the project on which the entire research is based.Chapter 1 Introduction 1-61 15. websites and the data has been collected through other approaches. DATA COLLECTION The researcher collected information through the official websites. RESEARCH DESIGN • • • Determined the Information Sources: The researcher gathered data through secondary sources. SECONDARY DATA is being search sites like magazines. The business of HCL and the company through its researchers wants to know the potential in order to expand and retain its market share. journals. RESEARCH METHODOLOGY RESEARCH PROBLEM • • HCL Corporate selling and feedback and market share of HCL and compared to other IT companies. magazines and journals. The research frame included: NATURE OF STUDY . search and research through place where today's computer has been mostly used.
DATA SOURCE: The researcher took the help of both primary as well as secondary sources. INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. wants to know the potential in order to expand and retain its market share. search and research through place where today's computer has been mostly used.Chapter 1 Introduction 1-62 The project on which the researcher worked is descriptive and inferential in nature. . • PRIMARY DATA is collected through questionnaire. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report. RESEARCH PROBLEM • • HCL Corporate selling and feedback and market share of HCL and The business of HCL and the company through its researchers compared to other IT companies. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL. RESEARCH DESIGN • Determined the Information Sources: The researcher gathered data through secondary sources.
websites and the data has been collected through other approaches. newspapers. DATA COLLECTION The researcher collected information through the official websites. DATA SOURCE: The researcher took the help of both primary as well as secondary sources. Secondary sources being the internet as the medium and the official sites of the companies of IT sectors and corporate selling and feedback of HCL. SAMPLE SIZE . The research frame included: NATURE OF STUDY The project on which the researcher worked is descriptive and inferential in nature. The Questionnaire was prepared by the researcher and Schedule was provided by the company in which the researcher did its research report. INSTRUMENT USED The researcher for the research used a Questionnaire cum Schedule for market research for both the segments horizontal and vertical. magazines and journals. journals.Chapter 1 Introduction • SECONDARY DATA is being search sites like 1-63 magazines. Secondary sources being interaction with various IT people of the selected and has been chosen for the research by the researcher. DEVELOPED THE RESEARCH FRAME: This included deciding upon various aspects for the project on which the entire research is based.
It counts to 55. . That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors.Chapter 1 Introduction 1-64 Sample size for the research is fixed.
technical and consumer help desks. technology integration. which they make possible. corporate internet telephony solutions. Red hat . Now it has an exclusive sale and support partnership with Toshiba Corporation. The Managed Network Service offerings for corporates include VPNs. Intel for PC and PC server building blocks. Core Values It is uphold the dignity of individual .novell and SCO AG solutions. Management Objective To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. Sysytems Supports and network and Internet Implementation. ERP implementation and software development. HCL Infosystems product portfolio covers a range of other office automation and communication products through alliances with world leaders. CDNs. Helpdesks. Co Location/ hosting. People Objective To help HCL Insys people share in the company’s success. ISO 9001:2000 also aims to enhance customer satisfaction through the effective application of the system. has received the ISO 9001:2000 certification specifies requirements for a quality management system where an organization needs to demonstrate its ability to consistently provide product and services that meets customer and applicable regulatory requirements.1 TITLE OF THE STUDY Corporate Selling and Feedback for HCL HCL Infosystems. Among its partner are HP for high end AISCE/UNIX services and workstation and HP Open view network management solution. Microsoft. HCL Insys’ chosen platform of total technology integration lends itself to some very significant alliances with the global leaders. HCL Infosystems focuses on the ever-growing segment in Imaging. Consumer services include dialup PSTN/ISDN Internet access. The menu of HCL Insys global services broadly covers IT consulting and professional services in the area of vertical applications. security. Japan. 24/7 Network Operations Centre monitoring and a host of value added networking services.Linux. Valufon calling cards and VoIP telephony devices.Chapter 1 Introduction 1-65 15. Telecom and Communication products solutions and services. including processes for continual improvement of the system and the assurance of conformity to customer and applicable regulatory requirements. India's premier information enabling and integration company. This also includes a complete portfolio of systems and network services for Facilities Management. to provide job security based on their performance. for sales and servicing of its imaging and photocopier products. ASP offerings. to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work. This also includes a complete portfolio of systems and network services for development. Samsung. Pivota for CRM solution and ORACLE Sybase and Informix for RDBMS platform.
. authorized and local areas and where it had not responded much. so then visited many places i. I have realized this fact after completion of my summer training project. Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Every product produced within an industry has to be marketed other wise it will remain as unsold stock. After completion of my summer training project I have gained several experiences in the field or sales marketing. Despite of various difficulties and limitations faced during my summer training project on the topic “Corporate Selling and Feedback ”. Otherwise it tends towards defame of brand name in comparison to rivals. l Most of the research was based on cold calls. • Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin. Carnival. Conclusion: Marketing is a very crucial activity in every business organization.e. • Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. which will be of no value. • Company should tie up with some event management company to organize various promotional activities like canopy. Innovation and growth in every endeavor It is responsible Corporate Citizens.Chapter 1 Introduction 1-66 It is honour all commitments It is committed to quality. l There was a bias on the part of the respondents. I have got the opportunity to meet various people. • Company executive should visit dealers on regular basis. Some of the basic limitations faced during the research are listed below: l Only limited number of authorized. l At times there was a problem of non response from the hospitals. • They Should pay proper attention towards checking of various components of PC before end user delivery. HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. Company should take some positive action against it. • Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me. companies and other areas where it has been found 55 players was covered in the study. l Companies that were contacted through telephone at times did not give correct information to the researcher.
In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. This summer training project has given me the opportunity to have first experience in the corporate world. I have completed my summer training project in which are involved in its successful completion. . This summer training project has enabled my capability in order to manage business effectively and in my career in future.Chapter 1 Introduction 1-67 which fluctuate in different situation and time. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life.
And also thank full of Ms. Traders (Authorized dealer) and got Summer internship training from here Manager Mr. Pawan kalyani sir Faculty of IT Management Global College Ajmer. I am very much thankful of him.Chapter 1 Introduction 1-68 15. . And also Mr. K. Sharma Guided me For this he gave me project title and instructed for 45 days and worked according to his guidance. Gunjan Kotwani Faculty of IT management.2 Duration of the Project Duration of the summer internship training project report was 45 days I worked at Ajmer HCL info system at the V. K. L.
Chapter 1 Introduction 1-69 .
3 OBJECTIVES OF THE STUDY Management Objective To fuel initiative and foster activity by allowing individuals freedom of action and innovation in attaining defined objectives. to recognize their individual achievements and to help them gain of satisfaction and accomplishment from their work. Core Values ♦ It is uphold the dignity of individual ♦ It is honour all commitments ♦ It is committed to quality. to provide job security based on their performance. .Chapter 1 Introduction 1-70 15. Innovation and growth in every endeavor ♦ It is responsible Corporate Citizens. People Objective To help HCL Insys people share in the company’s success. which they make possible.
Chapter 1 Introduction 1-71 .
Chapter 1 Introduction 1-72 15. not to uncover specific courses of action (subsequent research) • Determining a specific course of action to follow is not a purpose of exploratory research! Example: Child-Care support programme for employees Descriptive Research: • • • undertaken with the aim of determining the characteristics of a population or phenomenon Previous knowledge of problem exists High degree of precision or accuracy required Examples: Who are the main consumers of organic foods? How many students read the prescribed course literature? Where do most holiday-makers travelling overseas go? When do petrol stations tend to raise their prices? Causal Research: undertaken with the aim of identifying cause and effect relationships amongst variables are normally preceeded by exploratory and descriptive research studies Often difficult to determine because of the influence of other variables (concommitant Variation and the presence of other hidden variables) • • • • Example: Higher ice-cream consumption causes more people to drown (indicative of a causal relationship (?)) I used here Exploratory Research methodology .4 Type of Research • Exploratory Research: • • • undertaken with the aim of clarifying ambiguous problems general problems usually known but not sufficiently understood the purpose is to get more information.
Chapter 1 Introduction 1-73 .
Chapter 1 Introduction 1-74 .
formulating hypothesis or suggested solutions: collecting. It counts to 55. Drafting Questionnaires The questionnaire is considered as the most important thing in a survey operation. Description Particulars .5 SAMPLE SIZE Sample size for the research is fixed. To detect the functional area and locate the exact problem is most important part of any research as the whole research is based on the problem. tabulation and analysis and drawing the conclusions. Structured questionnaire consist of only fixed Alternative questions. All questions are closed ended. recording. whether that Knowledge aids in construction of theory or in the practice of an art” In short. S. That is the HCL companies and corporate selling and feed of HCL in comparison between other IT sectors. Thus formulation of the problem is the first and foremost step in the research process followed by the collection. correct or verify knowledge. Research can be defined as “the manipulation of things. No. The problem formulation starts with defining the problem or number of problems in the functional area. organizing and evaluating data: making deductions and reaching conclusions. Hence it should be carefully constructed. According to Clifford Woody research comprises defining and redefining problems. Such type of questionnaire is inexpensive to analysis and easy to Administer. the search for knowledge through objective and systematic method of finding solution to a problem is research. Research refers to a search for knowledge.Chapter 1 Introduction 1-75 15. It is a systematic method of collecting and recording the facts in the form of numerical data relevant to the formulated problem and arriving at certain conclusions over the problem based on collected data. concepts or symbols for the purpose of generalizing to extend.
11. Housewife. The secondary data required of the research was collected through various newspapers. Service men. The advantage of sampling are that it is much less costly. 8. The primary data were collected through welldesigned and structured questionnaires based on the objectives. Students etc. Secondary Data: The secondary data are those. Sample size taken was 100 employees. 4. which are collected afresh and for the first time and thus happen to be original in character. and Internet etc. Primary and secondary data. 6. Importance of research work: The purpose of this study is to examine the impacts of demographic Factors and computer benefits sought on consumer purchasing outcomes in the urban . Primary Data The primary data are those. 5.Chapter 1 Introduction 1. Open Ended Questions Census Survey Stratified Sampling . Ajmer Random Sampling Exploratory Method Survey Questionnaire Structured Close Ended. the researcher should keep in mind two types of data viz. Project Title Sample Size Sample Unit Area Covered Sampling Procedure Research Design Data Collection Research Instrument Type of Questionnaire Type of Questions Method of Survey Type of Sampling “CORPORATE SELLING & FEEDBACK” 1-76 55 Shopkeeper. DATA COLLECTION The task of data collection begins after the research problem has been defined and research design chalked out. While deciding the method of data collection to be used for the study. 9. 2. 10. SAMPLING It was divided into following parts: Sampling universe The entire respondents are the sampling universe for the research. quicker and analysis will become easier. 7. 12. Sampling technique (Judgment) Sample was taken on judgmental basis. which have already been collected by someone else and passed through statistical process. 3.
The objectives of this particular study are:· To know the personal views of “Ajmer” people regarding choices among various branded Laptops. education. . alpha shoppers purchased more pairs of pc. computer purchased and purchase plans. Research results show that age. The study identified two groups of shoppers seeking significantly different benefits in purchasing pc products: the functional shoppers and the alpha shoppers. · To study which branded pc is mostly preferred by people as per their choices. · Comparison between various branded computers · Find out factor influencing the people at the time of purchasing PC (Desktop) QUALITY. but not average price paid. paid higher price for laptops and spent larger HRK1 amount on pc. DURABILITY. The results are indicative for the segmentation strategy in the computer market. The research also helps computer manufacturers and retailers to better target their consumer segments RESEARCH OBJECTIVE The research study tends to follow and achieve specific objectives. VARIETY. PRICE. household size. As compared to the functional shoppers.Chapter 1 Introduction 1-77 market. occupation and income significantly affect amount of money spent. Gender and residence of respondent were not significantly related to purchasing outcomes.
services and solutions to meet the requirements of our external and internal customers the first time.Chapter 1 Introduction 1-78 15.” .6 SCOPE OF THE STUDY Vision Statement “It is the most preferred employer and principal taking leading edge IT products and services to the masses through sustained excellence.” Mission Statement “We shall increase the shareholders value by improving the PAT through free cash flow. every time. wastage. reducing the BR cycle. inventory levels.” Quality Policy Statement “We will deliver defect-free products.
Chapter 1 Introduction 1-79 .
)Branded b.Chapter 1 Introduction 1-80 15.)Assembled Branded Assembled 37 18 It was observed that almost 67% of the people use branded computers or other gadgets for their business purpose.7 DATA ANALYSIS & GRAPHICAL DATA INTERPRETATIOIN SAMPLE SIZE : 55 1. What type of computers do you use? a. 2. What brand computers do you use? a.) HP . Hence can be concluded that more people want branded products as they are not ready to compromise with the quality and services being provided.
Chapter 1 Introduction b.)Others Brand used HP HCL Acer Others Total Nos. 7 14 13 21 1-81 This observation showed that HCL is among the top used brands. Major part under the pie-chart goes to HCL.) ACER d. . So HCL should continue making efforts to attract new market and sustain the existing market.) HCL c.
) 75-200 e.Chapter 1 Introduction 3. 19 21 11 3 1 1-82 Most of the surveyed and found the use of computers within the 15-55 range.) 50-75 d. What is the number of installed desktops? a. .) <15 b.) 200-500 Installed desktops < 15 15-50 50-75 75-200 200-500 Total Nos.) 15-50 c. Thus we targeted mainly on SME (small and medium enterprise). So it can be inferred that the main target market is which lies in the middle range.
10 11 21 13 1-83 From this observation. . 2 c.Chapter 1 Introduction 4. it was concluded that number of servers were directly proportional to the number of desktops used. 5 Servers used 1 2 3-5 >5 Total Nos. 3-5 d. 1 b. What is the number of used servers? a.
) >30 Number of laptops 1-5 5-15 15-30 >30 Total Nos. This area can be focused.) 5-15 c. What is the brand used for laptops? a. 6.) HCL b.Chapter 1 Introduction 1-84 5.) 1-5 b. What is the number of installed laptops? a.) Toshiba c.) Lennovo .) 15-30 d. 20 22 8 5 It was observed that maximum computers and laptop users ranging between 525.
HCL has also a good market share. Various other brands like HP and Samsung etc. 11 19 13 12 1-85 Observation showed that Toshiba was the major brand used in laptops.) Others Laptops brand HCL Toshiba Lennovo Others Total Nos. .Chapter 1 Introduction d. are also used.
Do you have AMC? a. This area can also be considered.Chapter 1 Introduction 1-86 7. 30 25 Hospitals place having AMC Hospitals place not having AMC According to above graphical data interpretation. .) No Total Nos.) Yes b. that is the most important places where computer has been used and it has been observation and showed that less than 60% hospitals have their AMCs.
)No c. 24 6 That the above graph shows that the use of AMCs in regional office and local players prefers authorized regional offices to select for the service rather than going for a local player. What type of company is having the AMC? a.Are you facing any problem with current used product line? a.)Regional office of the company b.Chapter 1 Introduction 1-87 8.) Any other local player Type of AMC company Authorized regional office Local players Total Nos. 9.)Yes b.)Not yet .
Chapter 1 Introduction Total Nos. 15 18 22
Facing problem Not facing problem Not faced problems yet
That the above graph shows that the above observation showed that major number of users are either not facing any problem or they have not being encountered with any.
Chapter 1 Introduction 10. Are you planning to make any new purchase? a.) Yes b.) No c.) Not yet planned Planning about new purchase Planning to purchase No planning Not yet planned Total Nos. 9 17 29
That the above graph show that the most of the users have not planned about making a purchase and a very few are planning to make a buy.
Chapter 1 Introduction 11. How do you find the HCL products? a.) OK b.) Good c.) Satisfactory d.) Outstanding e.) Not tried yet Reaction about HCL products OK Good Satisfactory Outstanding Not tried yet Total Nos. 3 12 19 7 10
According to above graph shows that the maximum of HCL user are satisfied with the products and services provided. Very few have not tried yet HCL on a business scale, but most of them have an experience about HCL. 12. Do you want to know more about HCL products? a.)Yes b.)No Wanted knowledge about HCL Total Nos.
.Chapter 1 Introduction Yes No 42 13 1-91 That the above graph shows that the observation and the most of the people are interested in knowing more about the brand and have the urge to buy.
.Chapter 1 Introduction 1-92 13.)No Interested in demo Not interested in demo Total Nos.)Yes b. 24 31 This observation showed that almost 45% of the sample was interested in demo. Do you require demo for any product? a.
)Yes b.)Not yet decided Commercial proposal Yes No Not yet decided Total Nos.8 Limitation of Study Limitations: Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. companies and other areas where it has been found 55 players was covered in the study. 8 19 28 That the above graph shows that the above observation showed that almost a huge chunk of hospitals surveyed either doesn’t want or they have not planned for any commercial proposal.Do you want to buy any product? (Commercial proposal) a. Some of the basic limitations faced during the research are listed below: l Only limited number of authorized. 15.Chapter 1 Introduction 1-93 14.)No c. .
e. . l At times there was a problem of non response from the hospitals. authorized and local areas and where it had not responded much. so then visited many places i. companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. l Companies that were contacted through telephone at times did not give correct information to the researcher. l The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. l There was a bias on the part of the respondents.Chapter 1 Introduction 1-94 l Most of the research was based on cold calls.
e. authorized and local areas and where it had not responded much. FINDINGS & LIMITATIONS Every project has some limitations even the researcher came across some limitations while working on the project which made the analysis a little inappropriate at times. Companies that were contacted through telephone at times did not give correct information to the researcher. There was a bias on the part of the respondents. so then visited many places i.Chapter 1 Introduction 1-95 16. At times there was a problem of non response from the hospitals. companies and other authorized and unauthorized areas which affected the result of the project being done by the researcher. companies and other areas where it has been found 55 players was covered in the study. . Most of the research was based on cold calls. The IT manager or the person heading the IT Department did not have the rights to give the authorized official information to people other then the members of the official itself and the high officials. Some of the basic limitations faced during the research are listed below: Only limited number of authorized.
and points to the recent Andhra Pradesh schools project. the bottom line is that the days of super growth seem to be over.2 percent growth during calendar year 2004 as compared to the previous year.the market has been growing more in single digit to low two digit growth rates. as a good example of what government enthusiasm for IT can do. “It is unlikely that the market will return to the heady days of 30 percent growth.000 units. Munglani feels that decision cycles are still slow. the share of branded PCs grew from 36. Hopefully. says Kusum MakhijaThe overall market for desktop personal computers registered a 28. FUTURE SCOPE On the commercial front. going by what the industry feels and what the numbers reveal. and that’s the reason for the cautious smiles on the faces of PC vendors. What is significant is that branded PCs continue to make impressive gains against the grey market. though caution is still the prevailing sentiment. not everyone in the industry seems to be ready to join in the chorus.2 . HP’s Sai Chandrasekhar says that their assessment is an expectation of 10-15 percent growth. While IDC has predicted 22.In conclusion. which he feels is very realistic.” he explains. However. which pulled in more than 5.” And that seems to be the future that India’s PC brigade faces-but well. the next quarter will bring even broader smiles.3 percent growth in 2003. Kochhar of Skoch seconds that when he says..Chapter 1 Introduction 1-96 17. “We can no longer look at heady growth rates like 40 percent or 60 percent. PARTY TIME FOR BRANDED PC PLAYERS The PC market is rocking with branded PC vendors grabbing marketshare from the assembled players. According to IDC.. He feels that government funded projects need to increase. but there is a definite increase in queries and tenders. surely even low two digit growth rates are better than negative growth. recovery is definitely taking place in the industry.
Chapter 1 Introduction 1-97 percent in 2003 to 49. Interestingly. Friday. while the total desktop PC market registered a growth of 28.2 percent. 11:12 IST Bangalore: HCL Infosystems announced financial results for its third quarter which ended on March 31. HCL Infosystems gearing up for future growth opportunities By SiliconIndia.2 percent. registering a growth of 2. 2011. 29 April 2011. . In the event HCL displayed its key developments. Similarly. The Computer Services business continued to grow recording positive growth of 20 percent YoY for the quarter ended March 2011. registering an impressive growth rate of 74.2 percent in 2004. initiatives and quarter analysis. the office automation business recorded a 7 percent growth YoY for the quarter ended March 2011. the grey market remained flat.3 percent.
These programs are expected to start showing results in terms of bottom-line as well as cash flow performance over the next 12-15months" The system integration business opened the quarter with a healthy backlog and added to the same as Rs 750 crore of additional orders (TCV) were booked during the quarter.Chapter 1 Introduction 1-98 Harsh Chitale. During the quarter. This quarter we also kick-started a companywide business excellence program with an objective to re-align the organization to drive cost and working capital efficiencies and to re-position it for future growth opportunities. SBI. office automation and education and learning business continued to register a healthy growth. Our distribution business also experienced a significant decline with a leading telecom brand in our portfolio recording a dip in revenues. SI . However. PSB. SI Business bagged various orders from leading banks like PNB. Canara Bank to undertake Financial Inclusion mandates. our computer services. said "During the quarter the System Integration business was adversely impacted by the delays in the decision making in various governments and public sector undertaking led projects. CEO of HCL Infosystems.
The company is also evaluating certain sectors. HCL provides large-scale employment in the UK market.Chapter 1 Introduction 1-99 Business also bagged orders across sectors like Indian Railways for a broadband deployment. over 138 crore RAPDRP project for deployment in Jharkhand. This is the 31 continuous quarter for dividends. the education and training division on the company recorded growth of over 233 percent YoY for the quarter ended March 2011 and a growth of 183 percent YoY over the last 9 months. Mail and Hospital information systems (HIS). . project from Indian Air Force over 300 crore to deploy the Wideband CDMA based Portable Wireless Network covering many Air Force Stations across India. Some upcoming segments identified by the company are media. HCL Cloud Services 'Ozone' added new offerings in the area of Infrastructure as a service. As the company has a strong position in its conventional market. This has led to improved relations with the UK government. It has plans to target these segments with a priority to establish itself as a lead service provider. Future Plans The company has plans to target public sector projects to fuel future growth. HCL Learning. The Board of Directors declared 100 percent quarterly Interim dividend. The company also introduced its range of HCL ME Tablets. which would be having high growth in the coming future. It is the largest Indian employer in Northern Ireland (UK). Over 2200 classrooms have been signed up for the DigiSchool Solution of this business. The company aims to leverage its harmonious relationship with the government and target major government projects. these plans will enable the company to propel itself for some exponential growth. HRM. publishing and utilities.
Training. Software.Chapter 1 Introduction 1-100 18. Oracle and Microsoft. b) Fast paced and flexible work culture which provides its employees autonomy to accomplish the task without much pressure from the higher authorities. .” d) The mass markets handled through a chain of dealers. It has very strong distribution network. e) f) g) Its pool of competencies : Hardware. enable it to bring the best technology available world wide to its consumers. Nokia. c) The core strength of HCL is the talent and innovativeness of its people which enables it to provide the “right solution at the right time. Thus. and partnership with world leaders like Ericsson. • 24 locations in 16 countries. resellers and retailers which help bring technology usage closer to the individual. SWOT ANALYSIS OF HCL STRENGTHS: HCL’s strengths are many. Ability to understand customer's business and offer right technology. Networking. to mention a few : a) Global Presence: • Its collaborations and joint ventures with international companies such as Perot System. Long standing relationship with customers. employees are motivated to give their best to the organization. Telecom and System Integration. Toshiba.
Best-value-for-money offerings.Chapter 1 Introduction 1-101 h) i) Pan India support & service infrastructure. .
1 IT conglomerate. Increasing consumer awareness about IT and its use.O. Compaq giving direct competition. Technological shift as a result of research & development. Tie ups with various MNCs enable to extract their core competencies. Less promotional campaigns. OPPORTUNITIES: a) b) c) d) e) IT industry booming at a rate of 45% every year. Entry of MNCs i. it has to come out with the state of art as well as futuristic technologies to its consumers well before time .e. THREATS: a) b) c) d) Local assemblers are biggest menace for the company. Govt. Increasing competition.W. IBM. analysis in words that prosperity lies ahead for HCL.Chapter 1 Introduction 1-102 WEAKNESSES: a) b) After sales service. Concluding the S. Daily new technologies are emerging.T. Tremendous untapped potential of IT products in India. In order to retain its position as India’s No. instability has a long term repercussions affecting company’s policies & its growth.
In spite of few limitations and hindrance in the summer training project I found that the work was a challenge and fruitful. CONCLUSION Marketing is a very crucial activity in every business organization. which will be of no value. This summer training project has enabled my capability in order to manage business effectively and in my career in future.Chapter 1 Introduction 1-103 19. Every product produced within an industry has to be marketed otherwise it will remain as unsold stock. It gives enough knowledge about the computers market and the distribution process undertaken by an organization. I have realized this fact after completion of my summer training project. Despite of various difficulties and limitations faced during my summer training project on the topic “Corporate Selling and Feedback”. I have got the opportunity to meet various people. After completion of my summer training project I have gained several experiences in the field or sales marketing. . I have completed my summer training project in which are involved in its successful completion. This summer training project has given me the opportunity to have first experience in the corporate world. Theoretical knowledge of a person remains dormant until it is used and tested in the practical life. which fluctuate in different situation and time. The training has given to me the chance to apply my theoretical knowledge that I have acquired in my classroom to the real business world. I have tried my level best to find out the most relevant information for the organization to complete the assignment that was given to me.
Otherwise it tends towards defame of brand name in comparison to rivals.Chapter 1 Introduction 1-104 20. They Should pay proper attention towards checking of various components of PC before end user delivery. Company executive should visit dealers on regular basis. Proper attention should be paid for advertisement planning otherwise it may lead to problem for dealer as well as for company. . SUGGESTION AND RECOMMENDATIONS HCL is having large number of channel partners but it is not supporting & taking care all of them equally which results in increasing discontentment among new channel partners because its not possible for company to support all of them equally. Need to expend customer care center as the consumer base of HCL Infosystem is increasing with tremendously fast pace. Company should take some positive action against it.
) Yes b.Chapter 1 Introduction 1-105 Company should tie up with some event management company to organize various promotional activities like canopy. ____________________________________ ____________________________________ ____________________________________ ____________________________________ 1.) No . 21. Do you use computers for your business purpose? a. Company should make policy for fixed end user price for all dealers so that fair game will be played & dealer would not to compromise on their margin.ANNEXURE QUESTIONNAIRE Name Designation Address Contact No. Carnival.
) Others . What brand computers do you use? a.) Acer d.) HP b.) HCL c. What type of computers do you use? a.) Branded b.) Assembled 1-106 3.Chapter 1 Introduction 2.
Do you have AMC? a.) 15-30 d.) >30 7.) Others 8.) 1-5 b.) 75-200 e.) 2 c. What is the number of used servers? a.) Lenovo d.) >5 6. What is the brand used for laptops? a.) No . What is the number of installed desktops? a. What is the number of installed laptops? a.) Toshiba c.Chapter 1 Introduction 1-107 4.) 200-500 5.) Yes b.) 1 b.) HCL b.) 50-75 d.) 15-50 c.) <15 b.) 5-15 c.) 3-5 d.
Are you facing any problem with current used product line? a.) Not yet 11.) Not tried yet 12. How do you find the HCL products? a.) Satisfactory d. Do you want to know more about HCL products? a.) Good c.) Any other local player 10.) Yes b.) No .) OK b.) Regional office of the company b.) Outstanding e.Chapter 1 Introduction 1-108 9.) No c.) Yes b. What type of company is having the AMC? a.
Chapter 1 Introduction 1-109 .
dell.com ♦ www. BIBLIOGRAPHY BOOK AUTHOR: TITLE: KOTLER PHILIP MARKETING MANAGEMENT DELHI TATA MC GRAW HILLS PUBLISHING CO.com .com ♦ www.com ♦ www.khoj.com ♦ www.acer.in ♦ www.in ♦ www.altavista.in ♦ www.google.saharacomputer.co.Chapter 1 Introduction 1-110 22.com ♦ www.hcl. LTD PLACE OF PUBLICATION: PUBLISHER: MAGAZINES / JOURNALS / NEWSPAPERS ♦ Business World ♦ Business Today ♦ The Financial Express ♦ The Times of India ♦ The Hindu WEBSITES: ♦ www.ibm.indiainfoline.hp.com ♦ www.com ♦ www.hclinfosystem.
Chapter 1 Introduction 1-111 .
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