You are on page 1of 103




General Introduction Evening Breeze Management Summary Chapter 1 Business Portfolio Analysis 1.1

1.2 1.3
1.4 1.5

Presentation of the countries Countrys Profile Market Attractiveness Competitive Advantage Business Portfolio

Chapter 2 EB in South Africa - Opportunity 2.1 Why EB solution in South Africa


Chapter 3 Marketing Mix - 4MARKETING PLAN P: Product, Price, Promotion, Place EXPORT EB Product EB Place Where in South Africa Regions Regions Selection Entry Mode Place Logistic Part EB Promotion Exhibitions & fairs in South Africa in the topic of tourism / sustainability Trade Magazines Online directories EB Price 3.2 3.2.1 3.2.2 3.2.3 3.2.3 3.3 3.3.1 3.3.2 3.3.3 3.4


Conclusions & Recommendations Conclusions Sources Appendix

General Introduction Evening Breeze Company

The idea is very appealing, the enthusiasm of the entrepreneurs is catching. Bas catching. Homan Corporate Adviser Rabobank ( The Evening Breeze bed is an air-conditioned canopy bed. The air is cooled to the wanted temperature and humidity, which can be controlled with the touch sensitive remote. The cooled air is blown softly to the sleeper through an upholstered ceiling. The matching mosquito net protects the sleeper from passing mosquitos. Since the cooling is concentrated on the bed, no airtight insulation is necessary so the room can remain in its local conditions, it is even possible to sleep with open windows. The Unique selling position of Evening Breeze is the high sleep comfort in comparison to normal air-conditioning systems. People that use the Evening Breeze system dont have to deal with a soar throat or differences in temperature. Also the high energy savings are one of

the companies main advantages.

According to its managers Evening Breeze is a company which believes it is possible to manufacture a product that is both Luxury and sustainable. A comfortable night in the tropics and minimal energy use. A perfectly cool sleeping climate and no draft or noise. The main drive behind Evening Breezes air-conditioning system is to find a solution to decrease the energy problems in tropical tourist destinations. One of the companies main priorities is ensuring the well-being of its social and environmental surroundings. surroundings. Evening Breeze is protecting the environment by using environmentally friendly materials like FSC-approved wood and certain coolants that do not damage the ozone layer. Also, using the Evening Breeze system can lead to 60% energy savings per room compared to a regular airconditioning system. Social aspects are also very important in Evening Breezes business conduct. According to the managers the company pursuits respect for its suppliers, colleagues and clients and aim on a long-term relationship with them. Evening Breeze states it is proud to work with both local companies and important industry leaders. The demo lodges Sefapane Lodge and Kololo Game Reserve in South Africa are, together with three other resorts, the Plaza Beach Resort, Kontiki Beach Club and Sorobon Beach Resort in the Caribbean, the first resorts in the world to have this system installed. Reactions from the users, resorts and local media are absolutely positive.

Management Summary

The market studied in the following report covers South East Africa and the Indian Ocean area. area. In order to select the most suitable country from the 15 countries included in these areas, the used method is the Business Portfolio Analysis. The most suitable country for Evening breeze has been selected considering the advantages of suitable the EB system and the features of the different countries present in this large area. After this analysis, the final selected country is South Africa. Africa. After selecting the final choice, all the 9 regions of South Africa have been studied in order to pick the most promising. The final regions are Gauteng, Western Cape, Kwazulu Natal, Limpopo and Mpumalanga. Gauteng, Cape, Natal, Limpopo Mpumalanga. The following step consists of the development of a strategy and tactics, developed with the help of the 4P of the Marketing Mix: Product, Place, Price and Promotion. Evening Breeze Product: how this product can satisfy the South African market. roduct: African market. Evening Breeze Place: all the different aspects involved have been touched: the entry mode, Place: the channel of distribution and the logistics side. Several contacts that could be interesting for logistics side. EB have been included in this part. Evening Breeze Price: price strategy in the South African market. Price: Evening Breeze Promotion: the recommended promotional tools Promotion: promotional In the end, a financial overview will also be given, in order to concretize the fiscal side of the study. study.

CHAPTER 1 Business Portfolio Analysis

Business Portfolio analysis consists of a method based on two main pillars: consists

the Market Attractiveness the Competitive Advantage of Strategic Business Unit of Evening Breeze.

In the following Portfolio, these two elements are put together and compared in order to find following out which countries are the most suitable and ready for the Evening Breeze system. countries Below you can see the process used to create the Business Portfolio and the way how the selection of the final country has been achieved. achieved.



The starting point of this analysis consists of the study and the evaluation of each country consists of each present in our area: India Ocean and South-East Africa. The countries put into area: South-East Africa. consideration are 15 in total. For South East Africa have been considered the following countries: countries: Botswana Kenya Malawi Mozambique Namibia South Africa Tanzania Zambia Zimbabwe

For the Indian Ocean area the following ones have been studied: Comoros Madagascar Maldives Mauritius Reunion Seychelles


Initially several factors have been studied in order to evaluate every country. All these factors affect the readiness and the actual position of these countries. However, it is important to take in consideration that the main tool for the researching was is to Internet, and for this reasons in some countries the data need to be updated or it was countries data impossible to find. find. All the important information were collected and inserted in the Countrys profile charts below. See the Exhibit 1 below. As you can see from the first pillar of the chart, the factors have been clustered by 6 main categories : General Information Climate Energy resources Political Environment Economic Environment Tourism

For every category different sub-elements are included, in order to evaluate the most sub-elements included, important issues involved in the selection of the countries. For instance, for the General Information several factors have been considered like instance, Population, Size, Language, Exchange Rate and the Gross Domestic Product per capita. Language, Domestic The importance of these elements affects the choice in the selection of the countries. They can importance clarify how the market can or cannot be easily penetrable for the product. This careful examination is a very important step, it allows to compare the relative attractiveness of different products-markets using the set of criteria of attractiveness. attractiveness.


In different ways each category influences the attractiveness of the countries. Some factors each countries. need to be taken in consideration more, and others are less important. The importance and the more, and weight of these factors are related to the Evening Breeze System.

A) How the different groups of factors have been evaluated for the Market? group Market?
First of all, all the factors that have been considered important are weighted to represent their relative importance, as follows: follows

Market Attractiveness Factors

GDP per CAPITA Climate Electricity Price Political Environmental Economic Environmental Tourism 20% 20% 20% 100% 10% 15% 15%

GDP it is important to check the financial availability of the countries to know if they are willing to buy EB systems or not. systems not. Climate - very important factor, in fact an EB product is the most useful in Hot and Humid factor, fact countries, where it can offer a high added value. value. Electricity - if the prices are higher, thanks to EB system it is possible to save lots of energy. system energy. It is another significant benefit. benefit. Political and Economic Environment it can create entry barriers. barriers. Tourism the affluence and the adequate type of tourists can create an opportunity for the ty an EB system. system. Based on the countrys profile and on the weights seen above, an accurate rating system has country above, been built. See the Exhibit 2 built. The rank goes from 0 to 3. 0 means the lowest opportunity in that market and so the attractiveness is lower. Vice versa, for countries with 3 means more opportunities and a major attractiveness in these countries. Due to this system, the rating has been done country by country. See Appendix 3 In this way all the results are based on real data and numbers, that allows to find out which allows country is the most attractive. In this part, the countries have been rated just based on the Market Attractiveness, in order to complete the Business Portfolio. These results will be combined with the Competitive Portfolio. Advantage of Evening Breeze. The countries will be ranked only at the end, when CA and MA will be evaluated in each country.


As explained in the beginning of the report, the other important pillar of the Analysis is the explained the Competitive Advantage of EB. The CA of EB is evaluated in each country, based on what EB can offer in addition comparing to its competitors that are already present on the market if there are any. any. As you will deduct from the following evaluation, in the area not even one competitor can offer not the same system (in dimensions and in the saving of energy).

A) How the different group of factors have been evaluated for the Competitive Advantage?
In line with the Market Attractiveness, the same process has been followed: the

choosing the criteria and criteria giving them the right weight.

Competitive Advantages Factors

Physical Parameters Reduction Energy Costs Relative Price Design & Comfort Distribution 10% 35% 25% 20% 10% 100%

Physical Parameters dimensions of EB system. Suitable for big buildings with rooms Suitable buildings connected to each other Reduction Energy Costs EB offers 60% of energy saving, here are no competitors in the saving, area concerning the energy costs Relative Price its price is higher than normal systems systems Design & Comfort suitable for targets in the higher segment, more competition in countries targets segment, competition which are focusing on the luxurious type of tourism focusing Distribution - where EB is present and so it is easier to expand Each of these drivers of the competitive advantage also has underlying forces that shape the business competitive advantage. This time the rating system has been built in a more simple way because the evaluation regards only the presence of the CA we have in these countries. Here the factors are weighted Here in function of their relative importance. Rating

0 1 2 3

no competitive advantage low competitive advantage competitive advantage high competitive advantage

The rating based on the Competitive Advantage of EB has been built for the sake of the of evaluation of each country and inserted in a chart. See Exhibit 4 It can be easily deducted that EB is the only one in the market that can offer this system and deducted at the same time reduce the cost, because it consumes the 60% less energy. because In addition, it is important to point out that EB is already present in Maldives through an agent and they already built up a strategy mode and developed contacts in Mauritius, Seychelles. For Mauritius, Seychelles. that reason, EB has a strong CA in these areas comparing to potential competitors who want to enter the market now. now. After these two evaluations, the one of CA and MA, it is now possible to compare the achieved evaluations results in order to complete the Business Portfolio Analysis and find the final countries which are ready to be approached. approached.


In this phase, the overall market attractiveness score and competitive advantage score have the been combined. In this way Business Portfolio has been practicly created. created.
Namibi a Botswan a South Africa Mozambiqu e Zambi a Zimbabw e Tanzani a Kenya

Market Compa ny

















Malawi Madagascar Mauritius Maldives Seychelles Comoros Reunion

Market Compa ny















From the combination, the result can be shown through the following graphic: shown th

Referring to the 15 countries, they are been divided into 3 clusters. In this way, an overview countries, overview about the readiness of these countries for the EB system is given. given.

1. Ready countries: countries:

Maldives, Seychelles, Mauritius and South Africa. These 4 Maldives, Seychelles, Africa. countries have been resulted from the analysis to be the most suitable for EB, taking into consideration the opportunities available in these markets and the CA of EB available system there. EB has already developed entry modes in Maldives, Mauritius and modes Maldives, Seychelles, for this reason the final decision is to develop a strategy for the South Seychelles, African market. Nevertheless, attentiveness is recommended with the Seychelles Nevertheless, Seychelle market at the moment, as it is among the most indebted countries in the world, for this reason EB should be very careful and has to consider the possible threats related threats to this situation, like the decrease of tourism (more than 15%). 15%).

2. Countries penetrable in 3 years: Madagascar, Mozambique, Botswana, Reunion years: Madagascar, Mozambique, Botswana,
and Namibia. These countries show growths in their economy and in their tourism, but Namibia. the political, consequently the economic instability is still high. They are developing developing luxury tourism and showing interest in ecological issues, for all these reasons these countries can be suitable for the EB system not now but in a few years. but

3. Countries penetrable in 5-6 years: EB should wait more for the introduction of its penetrable years:
product in the rest of the countries. The readiness of these countries is further away countries. further than the others. In fact, the political and economic situation nowadays is critical. They ct, cal fa politi critical. could represent potential possibility for the future in the natural aspect, like the climate and because of the proximity to others countries where EB is already present. Like, for instance, if they developed and extended their products in South Africa, it will Like, extended Africa, be easier to spread the sales also in the neighbour countries.

CHAPTER 2 Evening Breeze in South Africa - Opportunities

This country can really offer several opportunities for EB system. These opportunities are fixed in the following list, in order of importance, opportunity for the Evening Breeze system. They will be explained one by one in the next paragraphs. system. paragraphs

1. Tourism: South Africa continues to outperform the global tourism growth, previewed also
for the next years. 2010 Soccer World Cup will significantly help the growth of the tourism industry. Nowadays, it is the best moment for South African hotel resorts to invest in for the is hotel comfort of their actual and future customers. Moreover, due to this event, tourists can discover customers. event, and appreciate the beauty of South Africa, creating an increase of visitor numbers and tourist Africa, visitor numbers flow.

2. Eco-tourism









environmental responsibility among the members of the tourism industry. Hotel and resorts are more and more involved and interest in this issue. In this way EB can offer a system that can satisfy the increasing industry greening needs industry greening needs

3. Electricity issues: due to the grave electricity shortages in 2008 and the increasing price issues:
of electricity in South Africa. Africa.

4. Climate: especially in the southern coastal areas it is more hot and humid, it can hit 39 Climate: southern
C. In this area also the difference of the temperature between day and night is lower.




How Evening Breeze can use these opportunities thes opportunities Tourism represents the biggest opportunity for EB. Thanks to the World Cup, South Africa is also investing a lot in order to offer more developed investing infrastructures. Due to these trends Evening Breeze can offer an innovative solution for the infrastructures new hotels. The company can take advantage of the number of hotels and resorts that are hotels. that being built in these days and offer a new sustainable and ecological approach on the market of air conditioning system in order to satisfy and to attract the consumers. The number of tourists and the number of visits is increasing in South Africa. The expected Africa. amount of tourists in the summer of 2010 is about 830.000. An event, as important as the World Cup, will help tourists to appreciate this area and to Cup, spread among people the enthusiasm for this country. It is a good opportunity for South Africa opportunity to show the tourists what it can offer. In a country where tourism is first of all a luxury tourism, they can offer a product in line with country it. At the same time, satisfying a country more involved, day after day, in the green issue EB can offer them an eco-product. an eco-product.

Eco Tourism and Environment: Environment: Problem in South Africa: like in every country which is a producer and consumer of electricity Africa: there are risks and environmental damages associated with the production and consumption of energy: Accidents: Major industrial accidents or major technological risks are issue a growing concern Water pollution Air pollution The worsening of the greenhouse effect Deforestation and desertification Radioactive emissions and radioactive waste

South African is ranked at the 14th place as producer of electricity all over the world with a production of 264 billions of kWh in 2008 and at the 15th place as biggest energy consumer in the world with around 241billion kWh per year. For its position South Africa really cares about and is really involved in the environmental issues.

Evening Breeze solution: Evening Breeze system takes in consideration the negative impact of solution: the air co on the environment; and at the same time how important a sustainable approach is. For instance this company takes responsibility towards the environment and knows that even if the environment is in danger, hotels need an air co system to satisfy their consumers. Thats why Evening Breeze created a system of cooling beds that a comfortable solution but giving

benefits for the environment in the energy reduction allows at the same time. Moreover its important for Evening Breeze to use environmentally friendly materials. The environmentally friendly materials goes from using FSC-approved wood to the usage of a coolant that contains no chlorine in order to not damage the atmospheres ozone layer. All these features are in line with the environmental approach that South Africa wants to continue to follow. Eco-Tourism is a real opportunity in South Africa. Eco-Tourism Africa. Eco-tourism is the reason why many international travellers visit South Africa, and as South Africa, Africa has so much environmental diversity, cultural diversity, scenic beauty and diversity, diversity incredible wildlife, it is almost impossible to tour the country without having some sort of wildlife, nature experience. There are gorgeous beaches, trendy shopping malls, great entertainment and a fast growing beaches, malls, eco-tourism industry to experience.

Eco-tourism is of utmost important to the South African

tourism industry and they are ensuring that visitors, foreign and local ones not only get to they enjoy the spectacular natural attributes, but also get to learn something new culturally. spectacular This country has showed since 1996 a particular interest in the sustainable tourism. Responsible tourism is not a luxury for South Africa. It is an absolute necessity if Africa. South Africa is to emerge as a successful international competitor (The White Paper on the Development and Promotion of Tourism in South Africa, 1996) It recognized the importance of this type of tourism. Evening Breezes aim is to offer a product Breezes able to attract and satisfy consumers in a sustainable way.

Electricity consumption solution: South Africa Situation: The main inconvenience of the air conditioning system is their Situation: electricity consumption. When a hotel decides to invest in air conditioning, it has to consider the high costs related to the electricity consumption. This high consumption is due to the fact consumption. that the air conditioning must constantly seek the ideal temperature and this research is even more laborious if the hotel is located in an area that is poorly insulated. South Africa is directly concerned by this issue because it is the 15th biggest energy consumer in the world with around 241billion kWh per year and because the prices rose with more than 40% in the last year and it is going to continue this way in the next years. Evening Breeze Solution: In a country which experienced an electricity crisis in 2008 that resulted shortages and disastrous consequences and where consumers started to reduce their electricity consumption also until this moment, the proposition of a system that can still allow to have the comfort of a fresh bed and also reducing the electricity costs by approximately 60% compared to the principal competitor Evening Breeze air co system has at this moment. According to the forecasts, these feeding power problems will limit the growth of the country for at least the next five years. For that reason Evening Breeze can really offer a solution in order to save energy and to obtain an advantage compared to the traditional air co systems.

Climate solution South Africa Situation : When tourists go to South Africa it is a radical change for most of them. They may come from different countries where climate conditions are completely different and they are not used to live in these climate conditions. When someone changes climate type, one of the main difficulty is to sleep comfortably. The way how they sleep, if it is in warm and wet conditions, can create discomfort for the customers. In this way tourists are not able to be well-rested enough for most of the vacationtime and they cannot really enjoy their stay. Evening Breeze Solution: The first advantage offered by Evening Breeze air conditioning

system is especially the comfort. In fact, to enjoy the air conditioning means also to enjoy the ideal temperature, without thinking about the hot and humid weather. Evening Breeze can offer to its users a less aggressive impact than the traditional air conditioning system. Thanks to this system guests can sleep at an ideal temperature during all the night, without a strong and sometimes unwanted cold environment. Evening Breeze makes it possible to have your dream in a fresh environment, without being disturbing like normal systems. Every hotel, equipped with the Evening Breeze system, will provide for their customers the best solution: environmental friendliness and we can also say health friendly. In addition, Evening Breeze is the solution that allows us to sidestep temperature changes: first of all in South Africa where the differences of temperature between the night and the day are significant and can create a discomfort. Here the bed will be maintained at a constant temperature through the air conditioning system allowing the customers not to suffer from the effects of changes in outside temperature.

CHAPTER 3 Marketing Mix - 4 P: Product, Price, Promotion, Place

In the following part, the role of the 4 P will be clarified in order to reach and penetrate the South African market. How the 4 P can be used by EB? This is the main point. Product Price how EB system can be suitable for the South African market the price strategy, considering different aspects involved for the cost, the purpose in South Africa Promotion how EB can promote its system in the South African market Place different provinces, regions of the country and which are the most ready for EB, and the distribution channels


The Evening Breeze system and bed consists of a cooling-unit, an air-channel, a ventilationsock, a remote-controller and a mosquito-net. remote-controller One of Evening Breezes USP (Unique selling point) of Evening Breeze is the high sleep comfort point) in comparison to normal air-conditioning systems. People that use the Evening Breeze system dont have to deal with a sore throat or differences in temperature. This is very suitable for the South African region because the climate during the day is around African 20 degrees in the winter period and about 30 degrees in summer. Regular air-conditioning systems will cool the resorts and lodges enduring the day in such a way that when the tourists are coming back to their rooms after a day in the hot temperatures they get a cold slam when they enter the air-conditioned area, the Evening Breeze system only cools the bed and a small area around it to make a smoother transition from the hot to the cooler area. Next to this, in South Africa the temperature is going down in the night and it could be pleasant for the tourists to keep the windows open. With a normal air-conditioning system this wont be possible but with the Evening Breeze system it is. This could be a nice improvement for the South African lodges. The Evening Breeze mosquito net makes sure that in this case the mosquitos stay away. Because of the reasons mentioned above the Evening Breeze system is also very adaptable to the South African open-air lodges. A ventilator in the internal unit sucks up the air and moves it through the evaporator to the airshaft at the head-side of the bed. The cold air is heavier than the hot air which makes sure it will down. By attaching a at the bottom hermetic sealed mosquito-net only a small part of the cooled air will be obsolete. The rest of the air will be sucked up by the internal unit and the whole process will start over again. With the help of an innovative air-stream conductor the air is being circulated within the Evening Breeze bed. In this way the Evening Breeze system can lead to an energy saving of 60%. This could be a large advantage for South Africa because in 2008 the country had to deal with a numerous

energy shortages. The prices for energy at that time were very low so the state owned energy providing company Eskom increased the prices with 70%. For the resorts and lodges now the prices of energy are rather high so if they could lower the use of energy by using the Evening Breeze system it will save them a lot of money. The cooling system is based on a compression-cooler, this technique can be considered worldwide as the most important cooling technique, this means also the air-conditioning experts in South Africa that install the regular air-conditioning systems in the resorts and lodges should be able to install the system. The cooling system is made out of an internal and external unit. The internal unit, which is completely constructed by Evening Breeze, exists out of carefully chosen parts that guarantee less noise, high efficiency, and high sustainability. With the help of copper fuses the cooling substance is led from the internal unit, which is placed under the bed, to the external unit. This external unit is placed outside of the hotel on a wall or the roof. This unit contains the noisy compressor and the condensation system which moves the warm air. While the resorts and lodges in South Africa are often very small and made of nature stones or wood this system is very suitable for the countries type of tourism. Because of the fact the noisy compressor is placed outside people are not disturbed when they sleep and they can enjoy the beautiful sounds of the South African nature. Also the interior within the room is not spoiled by the internal compressor under the bed so the real South African atmosphere can be maintained. The Evening Breeze system is made out of a cooling-unit, an air-channel, a ventilation-sock, a remote-controller and a mosquito-net. The advantage of the Evening Breeze construction is that each resort can design its own bed that fits with the interior of the rooms. Also the choice of the mattress is free, however Evening Breeze advises its customers to use harder mattresses. In this way the people who lie on the mattresses will not sink in it and hold the warmth. The manufacturing and installation of the system can be preformed by a local specialist because of the fact that the Evening Breeze system not really defers from a conventional air-conditioning system. The fact that the system can be installed by a local specialist can save a lot of costs in the first place and in the second place the South African resorts have a real authentic interior in their lodges and if the bed frame can be manufactured and installed by local specialists this native look can be maintained. The after service that comes with the purchase of the Evening Breeze air-conditioning system can be arranged as given in article 8; Guarantee, in the General Terms and Conditions of Evening Breeze B.V.1 The South African law will not cause any problems concerning the terms and conditions stated in this contract.

1 Appendix: General Terms and Conditions Evening Breeze B.V.


In this first part, each region has been studied in order to select the most promising for the Evening Breeze System. South Africa country is composed of 9 provinces in total, and for each province there are provinces total, different districts. The most important features of the divisions will be studied in the Where most part. In the following analysis, to make it easier, region will be used as synonym of province. analysis, The definition of the regular Place will be given as market coverage, channel member selection, logistics, and levels of service.

3.2.1 WHERE 3.2.1



All the 9 provinces and the included district are described carefully in the Appendix 5. and 5. For each province the climate, the economy, the tourism, the suitable regions and the eco province regions tourism has been evaluated. evaluated. See Exhibit 5


For the selection among the 9 regions of South Africa, we have also analyzed three different Africa, important indicators.

1. Provincial distribution of Internal Arrivals: with the help of this chart it is possible to Arrivals: is
identify which are the provinces that are more often visited, and where the flow of tourists identify where is greater. Gauteng is placed as 1st province followed by Western Cape. Limpopo achieves greater. Cape. impopo achieves th the 6 position, but with a booming increase. Mpumalanga and Kwazulu Natal registered a decreasing trend, but they remain among the most important regions for tourist-income, most tourist-income, rd th placed at the 3 and 4 position. Provincial distribution of International arrivals (2006/2007)

2. Provincial distribution of Total Foreign Direct Spend: at the first three places we find the same three provinces, Gauteng, Western Cape and Kwazulu-Natal. Nevertheless the provinces, Gauteng, Kwazulu-Natal. negative change, tourists continue to spend more in these areas. Tourists are more attracted Tourists to these provinces. Provincial distribution of Total Foreign Direct Spend (TFDS) (2007)

3. Total Nights Spent in South Africa by Province and by Type of Accommodation: as for the indicators above, Gauteng and Western Cape are placed at the first two positions. above, Gauteng These 2 regions achieve their position also for nights spent for the type of accommodation too: positi too: a high type, in line with EB product also offer the luxury accommodation. These regions are produ accommodation. more focused on tourism, they have better infrastructure in order to satisfy the tourist flow. focused

Total Nights Spent in South Africa by Province and by Type of Accommodation, 2008

At the end these, three indicators being considered together can give us a total image of which these, are the regions that attract more tourists and at the same time which are more involved in the tourism activity. Considering these aspects, these regions are more interesting and more in line with the Evening Breeze System. For the opportunities, offered by these provinces, their features and the above indicators, the opportunities, provinces, 5 following provinces have been selected:

1. Gauteng 2. Western Cape 3. Kwazulu Natal 4. Limpopo

5. Mpumalanga

However, from the deep study region by region, we have discovered that Gauteng is more an However, urban area. This means that it is crowded of hotels already including air co and not suitable as area. target market of Evening Breeze. It would be wise to concentrate on the others 4 regions, where the number of lodges is higher and it is easier to penetrate.


While entering a new market that is quite unknown for a company first it is safer to enter with the least risk required. In the case of Evening Breeze the best solution is exporting. This kind of mode is the most suitable if a target country has limited sales potential, little product adaptation required and it is not possible to produce in the target country as in South Africa for Evening Breeze for this moment. Under these circumstances the company is able to minimize risk and investment, have a fast speed of the entry and maximize the scale by using existing facilities. On the other side Evening Breeze will have to face the transport costs, limits of access to local information and it has to make its reputation there without having a subsidiary in the country. Export can be divided into two parts, direct and indirect exporting. An enterprise becomes an indirect exporter when its products are sold in foreign markets without any special international activity on its part. Companies with more a proactive view to international expansion will probably prefer to have more control over the export process, how their product is been sold, this can be reached with direct exporting. This method offers the company potentially higher profits and a closer relationship to the overseas market Direct exporting can mean that the company uses direct selling with sales representatives, agents, distributors/wholesales or local sales offices. In this project there are two offered strategies: The first one is working with wholesalers in South Africa, the other one is direct selling that Africa, means selling directly to resorts in the area. A foreign distributor is a merchant who purchases goods at a substantial discount and resells it for a profit. Choosing dealing with distributors over having agents gives a better opportunity to the company as a wholesaler can provide better after sales service, they usually have personnel for the supporting and servicing operations. Plus in general a distributor has more contacts than an agent who works on his own and is a bigger company because it has to have the liquidity to buy the products from the producer company, here from Evening Breeze which can take burden off the shoulder of the company. It gives a whole package to the company that is crucial especially in the case of a smaller company. Above, a market entry market selection tool was added, to show why Choosing a wholesaler is better than direct exporting for Evening Breeze. The factors are rated for a scale from 1(poor) to 5(good).

Key Evaluation Factors Delivery times Transport costs Economies of scale Import regulations and compliance Customer access Total scores

Direct Sales from China

Overseas Distributor

3 1 0 1

2 1 0 2

1 6

4 9

Criteria how the foreign distributors were chosen: It was taken into consideration that the company has to have long-term experience in selling air-conditioning systems. It means knowledge in the products, in the needs of target customers. The distributor needs to have well-trained after service personnel or to have a reliable relationship with a service provider company. Another factor that needs to be considered is the market share of the distributor in that market, which results more contacts, more possibilities, a network. The best solution is to find a company that has branches all over the country. Normally with a high market share the good reputation comes together. This is an other essential part of the desired distributor. The distributor has to be willing to deeply get to know the product that is really important in the case of Evening Breeze as it is an innovative, eco-product. It needs to have a positive attitude and attention towards Evening Breezes product program, to its marketing, and to keep the image it has been built. Taken the above mentioned criteria in account there are four potential distributors active in South Africa that could form a good match with Evening Breeze. 4 Seasons Air-conditioning: supplies, installs and maintains all types of air-conditioning and Air-conditioning: refrigeration. Also for the after sales customers can turn to the 4 Seasons. This wholesaler is located in the region Gauteng, in the capital Pretoria. It has long term experience in selling airGauteng, Pretoria. conditioning systems an built up a good reputation in the South African cooling branch.

Contact 4 Seasons Air-conditioning: - Contact person: Tony Hayward - tel: +27123357766

Reco; since 55 years South Africa's leading refrigeration and air-conditioning wholesaler, is working with 14 branches all over South Africa and Namibia. This distributor is already selling to hotels and resorts. Its healthy, long-term supplier relationships and extensive stockholdings are of main importance in its value-adding. Reco's focus on customers and after services, and its high-level technical capabilities, has cemented Recos market positioning in the refrigeration and air-conditioning industry. Its head office is located Johannesburg. Johannesburg. Contact Reco : Refrigerator Equipment Company - tel: +27 11 309 2800 - email: -

Maanda Technologies; has a huge experience in distributing electrical goods, like computers, printers and air-conditioning systems to offices and are also responsible for the installation. Are also willing to sell to hotels and resorts if needed They are responsible for the after sales for a period of 6 until 12 months. Maanda covers whole South Africa with its activities. Contact Maanda Technologies: - tel: +27 84 406 5583 -

Direct Channel
The following contacts have been selected by considering following factors: following selected

No presence of air conditioning system conditioning Small dimension of lodges in this way it is in line with the dimensions of the EB dimensions company and it will be easier to handle them as direct channel Resorts of a high level whose target is a high tourist profile

The different interesting contacts have been found from 3 different sources: Catalogue from Dutch travel agencies, among the most luxury lodges Hotel contact from organization Hotel eco-resorts in the world eco-resorts

These contact have been found in catalogues from travel agency, for the selected regions, among the lodges present, the best ones are picked out. out. Western Cape Botlierskop Private Game Reserve Set on the foothills of the magnificent Outeniqua Mountians near Mossel Bay an George in a Malaria Free area in South Africa's Garden Route, Botlierskop has 19 luxury-tented suites elegantly decorated in a romantic colonial theme with 4-poster beds draped with mosquito nets, fully equipped with mini bar, coffee & tea facilities, telephone and a safe. nets, safe. Contact Botlierskop Farm Tel: +27 44 696 6055 Web: Email:

Grootbos Nature Reserve Garden & Forest Lodge

Grootbos Nature Reserve, with its two 5-star lodges is a jewel of Cape ecotourism and luxury accommodation. Grootbos is home to two 5-star sanctuaries - Garden and Forest Lodge. Set amongst ancient Milkwood trees, our eco-friendly accommodation about 160 km from Cape Town consists of large, private One- or Two-Bedroom Luxury Suites (25 respectively 2). All suites comprise a lounge with fireplace, airy bedroom with en-suite bathroom and wooden decks with spectacular sea views. They are equipped with extra length canopy beds, 100% down duvets and cotton bedding, a safe, tea & coffee making facilities and minibars. Contact

Grootbos Private Nature Reserve Tel: +27 28 384 8000 Web: Email: Kwazulu Natal

Phinda Private G.R.

This resort has been built with the focus on sustainable tourism. Every environmental issue has been considered. In this complex traditional air conditioning systems are not present. conditioning Contact Phinda Private Game Reserve South Africa Tel: +27 11 809 4300 Email: Limpopo and Mpumalanga Makweti Safari Lodge: is an exclusive gateway for those who value privacy, personalized ga service and the game viewing of an enviable diversity, combined with some of the most beautiful landscapes Africa has to offer. It offers just ventilators. Poster Beds are already present in this lodge. It could be an opportunity for EB. There are 5 bedrooms. Contacts: Tel: +27 (0) 11 837 6776 Fax: +27 (0) 11 465 5865 E-mail: Internet: Camp Shawu: small and intimate with only five suites, paints a picture of the real Africa as Africa described by famous explorers of colonial times. . 5 luxury twin rooms sleeping 10 people Contacts: Kruger Nationall Park, South Africa Nationall Park, Phone: 27 31-310-6900 Web: Email: It would also be wise from Evening Breeze to focus on the hotels and resorts that are recommended by the organization Eco Hotels of the World. This organization measures the resorts in South Africa with certain standards and when they are good enough they get a certain label. A few examples of these kind of resorts in South Africa are the following2:

2 Following citates directly from

Shiluvari Lakeside Lodge Energy Rating: (3)

Shiluvari Lodg has an array of different accomodation needs to suit all requirements. Ranging from standard rooms and thacthed chalets and right thorough to the Mukhondeni Family Suite. Shiluvari has 7 standard rooms, which have en-suite bathroom, overhead fans, mosquito netting. There also are six thatched cottages in total that offer an attached lounge and mini kitchenette with private balcony or outdoor verandah. All have mosquito nets, safes, hairdryers and overhead fans. Staff Comment: We have also installed energy saving bulbs throughout the Lodge, solar lighting for our pathways and are in the process of installing solar panels for our hot water/geysers. Contacts: Contacts: Clare Wilkie-Giradin Shiluvari Lakeside Lodge Phone: 27(0)155563406 Web:


Ants Nest & Ants Hill

Energy Rating: (3)

The lodge is situated on an escarpment looking out over the Waterberg Plateau in the Limpopo Province, three hours north of OR Tambo International Airport (formally known as Province, Johannesburg International Airport), three and a half hours east of Madikwe and five hours Airport), west of the Kruger National Park. Park. The luxurious en-suite rooms of Ants Nest accommodate a maximum of only twelve guests. It is booked predominantly on an exclusive basis. Ants Hill caters for a maximum of 12 guests and is booked on a non-exclusive basis. Staff Comment energy saving globes in most of the rooms and lodge areas Computer / office equipment worked off battery power All staff asked to switch off geysers and any other unnecessary appliances during the day. Contacts: Ants Nest and Ants Hill Phone: +27147554296 +27147553584 Web:

North West Province

Jaci's Safari Lodge & Jaci's Tree Lodge

Energy Rating: (5)

These two privately owned lodges are situated in the Madikwe Game Reserve. With only seven rooms, the Safari Cottage and the exclusive 2 bed-roomed Nare Suite of the Safari Lodge are built using shaggy thatched roofs and canvas walls to create a "tented" feel. Each room has and open plan bathroom with a hand built "rock" bath and outdoor "safari" shower. Jaci's Tree Lodge opened in December 2002 - with Eight "Tree Houses", each encompassing a giant Tambotie or Leadwood Tree. Each Tree House is constructed amongst the Riverine forest on stilts, up to 6 meters above the ground. Contacts: Jaci & Jan Phone: +27 (0)14 778 9900 +27 (0)14 778 9907 Web: Email: Eastern Cape

Woodall Country House and Spa

Nestled in the heart of the Sundays River Valley, on the doorstep of Addo Elephant Park, and Valley, Park, close to Shamwari and Schotia Reserves, Woodall offers luxury Boutique Hotel accommodation in South Africa's Eastern Cape. Africa's Cape. All the rooms have private outdoor showers for an enlivening experience not to be missed and mosquito nets. Other features include mini-bars, mini hi-fi's, electronic safes, telephones, internet access points, hairdryers, tea / coffee facilities, crisp percale linen, bath robes and electric blankets for chilly winter nights Contacts: James & Debbie Miller, Woodall Farm, Phone: +27 (0)42 233 0128 Web: Email:

Resort Developers

IFA Hotels & Resorts

IFA Hotels & Resorts is an international leader in the development of premier integrated and mixed-use hotel and tourism resort projects and luxury leisure services. Listed on the Kuwait and Johannesburg Stock Exchanges, IFA Hotels & Resorts has a market capitalisation of over $US 1 billion. The main shareholder of IFA Hotels & Resorts is Kuwait-based International Financial Advisors. Advisors. They are the largest private investor in Dubais man-made Palm Jumeirah Island and the group boasts investments in a portfolio of luxury properties in Portugal, the United Kingdom, Zanzibar, Lebanon, Kenya and South Africa. Globally, IFA Hotels & Resorts has entered into strategic alliances and joint venture partnerships with leading companies such as Kingdom Hotel Investments (Saudi Arabia), Nakheel (UAE), United Investments Portugal, RCI (part of Cendant), Tongaat-Hulett Portugal, Developments (South Africa), Boschendal Ltd (South Africa), Raimon Land (Thailand), Ohlthaver & List (Namibia), Indian Ocean Resorts (Seychelles) and most recently Related (United States). Current Developments The Fairmont Zimbali Resorts

IFA HR has appointed Fairmont Hotels & Resorts to manage its exclusive Zimbali Lodge a superb 5-star multi-award winning boutique hotel within Zimbali. Fairmont will also manage the new flagship Fairmont Zimbali Hotel & Resort due for completion in 2009.

Fairmont Hotels & Resorts is a global luxury hotel management company with a hundred and twenty four year-old reputation for accommodation and service excellence.

Located on an exceptional stretch of coastline in the South African province of KwaZulu-Natal, the Fairmont Zimbali Resort will feature a luxury resort hotel, championship golf course, fullservice spa and vacation ownership products, including Fairmont Heritage Place. Place. Construction progress of the Fairmont Zimbali Hotel & Resort is on track and on budget. Practical completion of construction is expected by 1st July 2009 with hotel operations commencing in the third quarter of 2009

Contact Details:

Fairmont Zimbali Sales Centre +27 32 538 1205

eLan Group eLan

The eLan Group is a dynamic property development group based in KwaZulu Natal dedicated to developing environmentally sustainable, strategically located and economically viable property developments in South Africa and abroad. Established in 1997 by property development entrepreneur, Mark Taylor, eLan Group has made a name for itself in upmarket property investement developments featuring strong lifestyle, leisure, family and eco-friendly elements. With no less then seven pristine new developments in the pipeline, respresenting over 8000 units worth 1 billion Euros, eLan is undenaibly the leading developer of lifestyle eco-estates.

Current Developments

Blythedale Coastal Resort

Situated on the East Coast of South Africa, only 60 minutes North of Durban, and part of the famed Golden Corridor, Blythedale Coastal Resort spans a thousand hectares, through forest, rivers and estuaries and incorporates an immense 3-kilometre stretch of unblemished beach.

Simbithi Eco-Estate

Simbithi Eco-Estate lies 30 minutes north of South Africa's third largest city, Durban, on the KwaZulu-Natal coast. It's a tranquil hideaway nestled between the coastal towns of Ballito and Salt Rock. It is the first estate of its kind in the area. Every possible precaution has been taken to minimise environmental impact: geology and soil assessments, water resource and drainage appraisals, land use and vegetation studies, and aesthetic, historical and cultural appraisals ensuring a development perfectly in tune with the natural surroundings.

Future Opportunities KwaZulu Natal

Mkhambathini Game Reserve

The area is located immediately to the north-east of the N3 motorway linking Durban and Pietermaritzburg - the western extent of the proposed reserve actually borders on Pietermaritzburgs eastern suburbs. A limb of the area crosses the N3 at the Mkhondeni River and may enable the established Bizley Nature Reserve in Pietermaritzburg to link with the new park. A major feature for the reserve will be the Msunduzi River which meanders along the northern boundary. In addition, there are a number of smaller rivers running through the reserve draining into the Msunduzi. The terrain itself is eminently suitable for the variety of species planned. The proposed development is expected to cover approximately 15 000 ha of valley bushveld and grassland from the N3 to the Msunduzi river. A large portion of it falls within the Mkhambathini Municipality. It is expected to act as a catalyst in promoting and encouraging Municipality. further development along the Corridor. It is anticipated that the Game Reserve and adjacent historical and cultural tourism attractions will provide tourists with a range of unique experiences and destinations within easy reach of Durban. Durban. Accordingly, the development proposal has been supported by the KwaZulu-Natal Tourism Authority as an important new tourism product development, which would create new tourism plant. Planned Facilities: The reserve, which will be eleven thousand hectares in extent, is Facilities: currently undeveloped. Promoters plan a network of rest camps, exclusive lodges, exclusive lodges, bush camps, conference facilities, restaurants and game viewing roads. A few upmarket houses on sectional titles are planned.

Project Promoter: Thokozani Chili Promoter: Project Manager: TIKZN Manager: Tel: +27 31 368 9629 Tel: Cell: +27 78 802 9765 Cell: Email: Email:

Cengeni Game Reserve Re

The proposed project is located adjacent to the KwaZulu-Natal s flagship game reserve, HluhluweUmfolozi Park. The plan is to develop a multi-purpose Park. zone that would directly benefit the local inhabitants who are, by and large, poverty stricken and highly dependent on initiatives such as this as they strive for a better life. The large concession area will enable the investor and partners to build a unique destination with a competitive array of products and attractions. The relatively large size of the reserve allows for an increased capacity for rooms and hospitality facilities. In terms of size, the reserve could possibly provide for two sensitively designed medium-sized lodges of approximately 40 beds each without detracting from the wilderness of the area. Alternatively, in addition to one main lodge, a leisure residential ecoestate could be developed in the reserve and be placed far enough from the lodge to not have any impact on it. One of the major impacts of establishing a suitably large reserve is that it becomes a destination in which a whole package of exclusive eco-tourism activities can be undertaken. The opportunities above all fit within the overall product development theme of culture and wildlife matches which itself is aligned with the product development strategies of Zululand District Municipality and Tourism KwaZulu-Natal. KwaZulu-Natal.

Project Promoter: Thokozani Chili Promoter: Project Manager: TIKZN Manager: Tel: +27 31 368 9629 Tel: Cell: +27 78 802 9765 Cell: Email: Email:


The production plant of Evening Breeze is placed in Guangzhou, China. This is a city near the Guangzhou, China. large International Portal in the city Shenzhen. The goods are transported from Guangzhou to Shenzhen by truck, the trucks are supplied by a local transporting company.

From Shenzhen the products can be transported to South Africa by the company Seabay. Seabay is a licensed Class A forwarder by the China Government. They mainly offer clients service from China to South Africa. Africa. Types of these services are:

Full Container Loading(Sea cargo) Less than Container Loading(Sea cargo) Consolidation(Air cargo, Sea cargo) Air Freight(Air cargo) Express/Courier service(Air cargo) Customs Broker(Air cargo, Sea cargo) Door to Door service

Ocean Freight There are three portal possibilities for Evening Breeze to get its products into South Africa: Africa: Durban Portal Cape Town Portal Johannesburg Portal

The goods are transported via MSC Carriers, the Mediterranean Shipping Company S.A. This shipping line is engaged in worldwide container transport.



Carrier Closing MSC MSC





40HQ US$950 US$950

Shenzhen Durban Shenzhen Cape town

Wednesday Friday Wednesday Friday Thursday

20days US$475 US$950 23days US$475 US$950

Shenzhen Johannesburg MSC

Saturday 26days US$750 US$1350 US$1350

Remark: About the freight of the Containers transported to Johannesburg; the containers will Johannesburg; be transshipped from Durban to Johannesburg by truck, the weight of the cargo will affect the freight. Above rates of 20 GP to Johannesburg the weight should be less than 13 ton. Local charges (Shenzhen) THC:US$70 per 20ft,US$110 per 40ft DOC:US$ 22 per B/L Customs broker: US$ 37,if more than 1 container, will be added US$15 per Container Terminal Construction&Security:US$15 per 20ft,US$22 per 40ft Trucking:US$150 per Container (Exact costs depend on the distance and the weight)

If Evening Breeze is going to import its goods from Shenzhen into South Africa it will take a certain amount of days to fix the preparations. Of course there are costs attached to this preparations. The total amount for the preparations is $1721, it will cost 35 days to make sure all the actions are finished. Nature of Import Procedures Documents preparation Customs clearance and technical control Ports and terminal handling Inland transportation and handling Total: Total: Duration 14 days 4 days 14 days 3 days 35 days US$ Cost per Container 397 75 349 900 1721 .

As seen above before exporting to South Africa the import documents need to be prepared, these documents are connected with the entire import process, from China until South Africa. Africa. Import Documents: Bill of lading Cargo release order Certificate of origin Commercial invoice Customs import declaration Form SAD500 (Transit document) Inspection report Packing list Terminal handling receipts

The South African import tariff structure is rather complex because it depends on the goods which tariff should be paid. A lot of goods can enter South Africa duty free and the for the goods that can not the Import duty rate is between 5% and 25%. The dutiable value of the goods that are imported into South Africa is calculated on the base of the FOB (Free On Board) price in China. China. South Africa agreed in 1995 to apply import duties that are also used in developed countries, most electrical machinery goods are charged with 15% import duty while other countries with the same economical standard as South Africa charge 30% till 40% import duty. South Africa tried to negotiate with the WTO board about flexible import duties but the WTO was not available for these negotiations.

3.3 EVENING BREEZE PROMOTION 3.3.1 Exhibitions & fairs in South Africa in the topic of tourism / sustainability
Visiting and taking part in exhibitions, trade fairs and expos have to be an important segment in building a consumer base when a company would like to introduce its product in new markets. This can be a direct way to have contact with the potential buyers, show them the product during operation, talk about the details and the conditions and it several times this is a place where contracts are already made. By participating the enterprise can put itself on the world map, appoint distributors and dealers conclude license agreements if it wants to. And also it is a good way to gain new product development ideas, learn more about how to sell and promote from other exhibitors. Of course the exhibitions have a stand rate that the company has to pay anyway so it is important to choose the right ones where the vendeur really meets its own audience which later can become customers. We picked out and contacted a few of the possible exhibitions that is taking place in the 2009 or 2010 which Evening Breeze can take part in. Greening Southern Africa ( Plug into a clean future

20-21 August 2009, International Convention Centre, Cape Town The Greening Southern Africa Convention & Exhibition is an interactive and innovative event being done under the auspices of Lejweng Communications & Projects. Convention Background With the conference program put together, the Greening Southern Africa Convention & Exhibition runs along four streams that will offer incisive insight through keynotes, panel discussions, and break-out sessions. To ensure ongoing improvement, the conference programme incorporates a session for exhibitions where different organisations get a prestigious opportunity to fulfill their company visions and showcase their products and services. The convention will not be just another ordinary event but one of the multitudes of events that is focused on the marketing of products, networking and real information sharing. Convention Objectives Greening Southern Africa Convention & Exhibition is the single most inspirational, informative convention for those who recognize that the usage of green, clean and renewable technologies is a good idea for your business. We contacted the exhibitions organizers asking if the Evening Breeze system is suitable for their event and they answered that Evening Breeze is exactly what they are looking for.

(The rates for the stands can be found in the appendix under the name Greening SA Exhibition Registration Form.) The contact person is: Vuyani Njotini ( - See Exhibit 6 ( Buy-Environmental Trade Show ( and Conference

Official event of the Environmental Goods and Services South Africa Forum (EGSF) February 2010, Vodaworld Convention Centre, Midrand Johannesburg The official event of the environmental goods and services forum South Africa and endorsed by the department of trade and industry is aimed at private and public procurement decision makers. The Conference will feature international and local leading speakers. The Buy-Environmental Exhibition will have environmental goods and services companies exhibiting at their show. The Buy-Environmental trade Show and Conference is a business to business conference designed to expose corporate buyers & government to the latest international trends, services & technologies in the Environmental Goods and Services (EGS) sector. The conference hopes to achieve this through case studies, spreading the knowledge on the practice of going green and sustainable business and giving the latest on national and international trends, technologies, goods and services available in the green movement. Buy-environmental brings together: buyers, manufacturers, distributors, policy makers, environmentalists, and investors in an intensive two day trade-show and conference. Any organization wishing to profile the ways in which their products and/or services are environmentally friendly and/or sustainable. Exhibitors are those companies that wish to influence buying decisions at a business to business level (primary) and a consumer level (secondary). We contacted also this exhibition and we received the same answer that Evening Breeze can have a stand in the upcoming trade show. (Exhibition rates: Standard Exhibitor Package: Stand size 3x3 Cost: R15000 + VAT)

The contact person is:

Megan Van Horsten, project manager (megan@buy-

ENERGY 2010 Solutions for a new energy future in Africa! ( Africa! 24-26 February 2010, Sandton Convention Centre, Johannesburg ENERGY Africa will become an annual event on the African business calendar with a specific focus on exploring solutions for a new energy future for Africa and will become the internationally recognized ENERGY event for Africa. The Energy Africa. Conference & Exhibition is a unique & focused business forum. This event will provide the ideal networking climate for companies and individuals to interact with the latest technology trends available globally.

The Energy Conference will provide you with updated information from local as well as international sources on all key solutions for addressing Africa's energy requirements as Africa's well as the challenges and opportunities facing the industry. The Energy Exhibition is highly relevant to companies actively involved in all areas of addressing Africa's energy challenges, the energy industry and the management Africa's thereof as well as alternative, renewable and sustainable energy solutions.

The Energy Conference & Exhibition will provide a national and international platform for existing, alternative and innovative ideas, plus technical solutions, in the energy market that are emerging in response to Africa's national energy challenge. The exhibition will provide an environment where exhibitors will have networking opportunities across industries as well as having their products and solutions displayed to meet the objectives of interested parties and stakeholders who will attend the exhibition and conference. This exhibition is held in tandem with the conference focused on presentations by leading experts in the field of energy solutions to minimize energy usage and encompassing sustainable energy solutions for our future. Exhibition feature - Smart House It is proposed that at the main entrance of the exhibition center a "Smart House" including all the latest technology will be on display. All exhibitors who wish to have a special promotion can equip the house with their energy saving technology. We wrote an email to them too, to the email address below and we received a positive answer.

The contact person is: Liz Hart ( ( Meetings Africa ( 24 - 26 February 2010, Sandton Convention Centre, Centre, South Africa Meetings Africa is the continent's top business tourism exhibition, showcasing conference and event venues, incentive travel destinations and various industry support services. It is a one-stop shop for conference organisers, meeting planners, corporate travel agents, associations and government departments. In addition to many local corporate visitors, the exhibition is attended by carefully selected specialist international buyers of business tourism products and services. Exhibitors will be from the following sectors: Airlines, Conference Venues, Convention & Visitor Bureaux, Cruise Lines/Luxury Trains, Health Resorts/Spas, Hotels, Meeting & Conference Planners, Destination Management Companies, Incentive Destinations, Ground Transportation, Incentive Houses/Specialists, Tourist Organisations, Technology Providers, Trade Associations, Other C & I Services. This exhibition will take place at the same time, at the same place as ENERGY 2010. It can be a good opportunity to combine tourism and the fact that EB is an environmentally friendly product. It will result eco-tourism. The contact person is: Glynis Anderson (

Hostex South Africa ( 8-10 March 2010, International Centre (CTICC), Cape Town Convention

Hostex South Africa is South Africa's International Africa's Hospitality & Catering Exhibition, & the largest and longest running exhibition of its kind in Africa. Africa. As the hospitality industry booms with tourism statistics rising year on year, this year will be no exception with the expected high influx of international visitors to the 2010 Soccer World Cup. South Africas leading exhibition for the catering and hospitality Africas industries - Hostex Cape is poised to provide the perfect platform to assist the trade to cope with the additional demands being placed on it. The largest and longest running exhibition of its kind in Africa, and the only one endorsed by the South African Chefs association, HOSTEX has been an integral part of the local food services and hospitality sector for 24 years in Gauteng and returns to the Cape for the 8th time between 8 and 10 March 2010 at Cape Town International Convention Centre. Timed specifically to enable you to cash in on last minute sales and accommodate additional demands placed on the trade by inbound visitors to the 2010 Soccer World Cup - this is one exhibition you cant afford to miss.
(Exhibition Rate: R1 390 per m2, services package: R425 per m2)

The contact person is: Lindy Taylor, Specialized Exhibitions ( (


The editorial content about your product in professional or specialist trade magazine can boost your profile in your target market. Specialist trade publications often have a section profiling new and unusual products. If the product is particularly innovative or has a novel angle, the editorial staff of these publications can be approached to see if some free editorial coverage can be gained. Most of South African Trade Magazines are in English, though there also are some published in French and Afrikaans. The following magazines are published by Brooke Pattrick (Pty) Ltd: Ltd:

This magazines aims to provide a comprehensive overview of sustainable development within the South African business sector. Specifically cleaner production and resource-efficient technologies as well as best-practices in sustainable development partnerships will be covered.

The magazine is published in november each year. The 2009 yearbooks will look at the latest technologies and trends affecting sustainable development. A chapter will be allocated to each sector. These are, mining and quarrying, energy, civil construction, building and architecture, equipment (earthmoving, mining and construction), water, urban and environmental planning, facilities management.

It will present business opportunities to the entrepreneur and deliver intelligence to those hungry for knowledge. It will be a good way for advertisers to portray their sustainable development initiatives.

Who should adevertise?

Companies offering technology solutions that can help industrial entities maintainbetter environmental practices (for example technology that reduces emissions, saves water or energy) Companies concerned about their corporate image and who want to showcase their sustainable development initiatives.

Advertising Rates Advertising

African Heating & Cooling

African Heating & Cooling is the magazine for all sectors of the heating, ventilation, air conditioning and refrigeration industry, including end-users in South Africa as well as Africas sub-Saharan countries, and the Indian Ocean islands.

Regular contents comprise: industry news product trends new technology projects both local and international maintenance and problem-solving tips educational articles in-depth product focus in each issue (chillers, consoles, cooling towers, split units, pumps, cold and freezing rooms, etc) business-related articles on finance, management and labour issues topics include air conditioning, air filtration, facilities management, rapid cooling, software, evaporation cooling, duct cleaning, transport refrigeration, kitchen ventilation, leak detection, indoor air quality, humidification and dehumidification, education and training, automotive air conditioning, global warming, and energy saving. The journals well established readership and circulation data is monitored on a daily basis to ensure accuracy and correct targeting. African Heating & Cooling is mailed independantly and addressed personally by name, company and job title to a carefully researched audience. Published: alternate monthly (six times a year) in January, March, May, July, September, Published: November.

Advertising Rates

3.3.3 ONLINE


Online directories can be an effective way to gain exposure in a market, with many providers offering a free service. Industry websites can also provide a great platform for free exposure. Online editors often seek fresh content, so if you can offer specialist knowledge or industry insight, consider writing tips or articles free of charge.

Urban Sprout is a growing blog-style online community, featuring daily green blogs, events and a directory that focuses on organic and eco-friendly products. It deals with issues that are important to those with a sense of environmental & social responsibility - organic food, climate change, ethical consumerism, sustainable lifestyles and environmental justice. Their vision is to change the world one small step at a time.

EasyInfo has established itself as the first and leading online directory in South Africa. Africa. Directories have proven to be the key area for both home and business service and equipment enquiries. It has established a cross media presence incorporating Internet, Print editions and more recently Mobile in order to maximize and leverage exposure for clients and value offerings to customers looking for information.

EasyInfo has its head office in Houghton, Johannesburg with branches in Pretoria, Cape Town Pretoria, Bloemfontein, Durban and the West Rand. Rand. Advertising with Easy Info gives the company: A web page advert accessible across the globe And if a directory advert is not enough, the company can take category banners or tabs, that allow the brand to be almost anywhere on the site A host of options on the regionalized Print Edition with 4 372 810 copies being distributed annually.

A lot of people & companies access the internet every day, and making your presence known to them on the World Wide Web is now easy and affordable. gives any company the opportunity to market their products over the internet to countless potential customers, increase sales, and therefore increase their profits. The company can get top ranking on Search Engine ans other major search engines free of charge. You just have to submit your information. So, a good search engine is no longer an option for the company, but a necessity.


Chamber of Commerce and Johannesburg (


an independent, non-political, subscriptionbased association dedicated to promoting a business-friendly environment. Our members are drawn from every sector of the economy, and range from independent entrepreneurs to the large corporate a key player in the promotion and facilitation of international trade an impartial third party this enables it to negotiate contracts and secure funding for projects that benefit its membership involved in a number of initiatives to promote enterprise development, skills development training and business advisory services a leading supplier of business education and training an important source of business intelligence a provider of a package of business services designed to facilitate the daily running of members' businesses. a hub for business networking

For more benefits, annual dues and the application form visit the website.

Cape Town Regional Chamber of Commerce and Industry ( The Chamber is an international service organisation which provides all its membersin-business with information, training, business opportunities and representation. We represent business, whether collectively or individually, in all areas where business conditions can improve or where they have been threatened or damaged. Our information desks provide you with all the business related information. Business people, small and large, sellers and buyers, new or established, meet at the hundreds of networking events to do business. We connect international business people as the first point of contact in the Western Cape. Focussed, practical training for employees and business owners are affordable and conducted by experts in their fields. The Chambers efforts in respect of the RSC levies, port congestion, poor legislation, monopolistic practices (profiteering) have saved every business in our province thousands or in some cases millions of Rands. We are recognised by three levels of Government as the most relevant, competent and fairest business organisation when it comes to business and economic development.

South African Institute (





SAIRAC is a non-profit organization founded on 17 July 1951 primarily to promote education and training and uplift the stature of air-conditioning and refrigeration engineers. There are currently approximately 1000 individual members and meetings are held each month at regional centers. In the field of refrigeration and air conditioning SAIRAC aims to: Encourage scientific research and development. Promote the unrestricted dissemination of knowledge and information amongst its members. Assist in educational activities to maintain high standards and levels of competency. Co-operate with education and governmental agencies to provide training and education. Procure and maintain the professional status of air conditioning and refrigeration engineers.

The benefits of membership with SAIRAC are: Networking Recognition Journal Refrigeration and Air-conditioning Technical Meetings (see the regions for planned meetings) Access to Official Bodies Preferred Status to Events

Centers: Johannesburg, Cape Town, Durban, Port Elizabeth Johannesburg, Town, Durban, Sustainable Energy Society of Southern Africa ( The SESSA is dedicated to the use of renewable energy and energy efficiency including all solar-based energies such as thermal heating and cooling, wind, biomass and hydro, to name a few. Other utilization possibilities of this principle source of energy are in passive building design and energy efficiency. The inter-disciplinary nature of SESSA attracts the membership of industry, scientists, researchers, developers and the general public the only qualification is a keen interest in renewable energy and its utilization to ensure a sustainable energy future. SESSA was founded in 1974 and is one of 50 National Sections of the International Solar Energy Society (ISES). ISES is regarded as the premier body in solar energy with members in over 100 countries. SESSA is the duly appointed African office of ISES. The mission of SESSA is the creation and continued growth of an authoritative renewable energy forum, in Southern Africa. SESSA also has the following objectives: to promote and increase the use of renewable energy with informal education, demonstration and information dissemination to end-users and other decision makers of all levels;

to establish the society as the main regional information centre in close co-operation with similar initiatives; to facilitate in the creation and maintenance of appropriate standards for products, systems or methods and training.

For this purpose SESSA strives to have and maintain a close relationship with other associated and non-associated organisations with similar missions, such as the Photovoltaic Suppliers and Manufacturers Association (PVSM). Save it! - The National Energy Efficiency Campaign for South Africa ( The campaign and its webpage reveals how important energy saving is. It contains the most crucial energy role players, energy calculators, a rich list of environmental groups, suppliers, organizations, research institutes in South Africa. The most useful for Evening Breeze are the following: Environmental groups My Green Choices is a local website devoted to going green in every aspect of your daily life. The site features a blog, a directory of green suppliers and opinion articles. ( Urban Sprout is a wonderful website devoted to all areas of South African environmentalism: including energy efficiency. ( The Green Space website was started by Theresa Wilson, a sustainable development researcher, in order to disseminate easy-to-understand information on environmentally friendly products available in South Africa. ( Suppliers The Agama Energy Group provides green energy services provide project planning, feasibility studies, project design, ( Green Building contains ( a directory for green and solutions to Africa. They will implementation and management. projects and services.


Green Connection is a South African consultancy focused on training, information and support for renewable energy. ( Sustainable Energy Africa solutions. The site contains Trade Organisations The South African Association of Energy Services Companies (SAAEs) is the national trade organisation for the energy services industry. The Renewable Energy and Energy Efficiency Partnership (REEEP) is a global organisation with a local chapter in Johannesburg. Their goal is to accelerate the global market for sustainable energy by helping to obtain funding for green energy projects, hosting workshops and collecting information about energy efficiency in South Africa. is a group devoted to encouraging sustainable, green energy information about solar energy products. (

3.3.5. Promotion Costs

From the above mentioned categories, it would be a wise idea to primarily focus on trade fairs & magazines, as it is a good method to gain awareness in the market. As it was previously mentioned, trade fairs are a good opportunity to meet the right people, whereas the magazines are the best way to bring to the right attention on your product. Besides, a company should also advertise on some online directory portals, as the company information will basically be accessible from every corner of South Africa. Some sites even Africa. have free of charge services. After some market awareness was attracted and future investments in the market are planned, the company can consider subscribing for some trade organizations, which would facilitate its overall activities in the market. In the table below, an estimation of the promotion cost involved over a period of 8 months, from august 2009 to March 2010, is shown. Our first promotional initiative will be in 20-21 August, when the Greening Southern Africa trade and exhibition will take place. A 3X3 stand at this event costs around R 11 286. For the months september, november and january we chose to advertise in Heating & Cooling, a trade magazine that is published alternate monthly (six times a year). For the Cooling, first month (september) it is wise to opt for a more visibile adevertisment, but not the most expensive, as the budget is limited. A horizontal, at the rate of R4900 is a good compromise. In the following months, based on the previous results, future advertisments will be taken into consideration. In february and march, another two important trade fairs will take place, respectively BuyEnvironmental Trade Show and Conference in February, with a rate of R 15 000 per 3x3 stand and Hostex in the period 8-10 March 2010, with R 4 170 for the stand. For the online directories no rates are e published, so we dont know the exact costs involved. It is the same with the transportation costs to the trade fairs. The total expenditure with the promotion for 8 months would reach in this case R 43 856, which converted into euro at the exchange rate of 14.06.09, is 3894 . Activity Aug Sep O c t Nov D e c Jan Feb Mar Total

Trade Magazines Trade Fairs & Exhibitions Online Directories TOTAL




R13 400









3. Costs Involved
Hereby we calculated an estimative final price. We took as basis the FOB price given to us by Evening Breeze and we added the transportation cost (shipment) from China to South Africa. A Africa. 20G container costs 450 USD to Durban and 750 if we want to transport it by truck to Johannesburg. At the current exchange rate (14.06.09) 750 USD is the equivalent of 535. Johannesburg. We set a realistic target of 30 Evening Breeze sets to be shipped in the next 8 months and we calculated the volume prices accordingly. In one container fit 10 pallets, each pallet containing 3 indoor units, 3 outdoor units and 3 air canals. So, for 30 sets we need one 20G container, if it is to ship all the sets at once, or more, depending on the quantity. In our calculation, we considered that we will ship all the sets in one shift. The next step was to add the Import duties of 15%. For the wholesaler we considered an estimative margin of 20%, as we didnt receive any real data. Finally, we added the promotion costs involved and applied a VAT of 14% to get to a final price of 2923. The total estimative sales amount is 87 690. As we do not have a desired margin data from Evening Breeze it is impossible for us to calculate prospect profits resulted from the sales.

Per Unit () Sales Price (FOB price) Transportation Cost Import Duties (15% of FOB price) Promotional Activities Wholesaler Mark-Up (est. 20%) Price excluding VAT VAT (14%) Final Price 1790 17,83 268,5

Total () 30 sets 53 700 535 8 055

129,8 358

3894 10 740

2 564 358,96 2 923

150 000 10 768,8 87 690

Sources one_million_tourist_arrivals_target_within_reach option=com_content&task=view&id=19&Itemid=55#environment,000-hotelbeds-for-world-cup-2009050426869.html ampaign_successes_challenges y_lodges/ ParentID=4294&ProvinceID=1%20&tvlCityID=0&SuburbID=0 %2Fspeeches%2F2008%2F08091910451002.htm%40Gov&q=(+((mabudafhasi)%3CIN %3ETitle)+)+%3CAND%3E(+Category%3Cmatches%3Es+)&t=R+Mabudafhasi %3A+Gauteng+Tourism+Development+Strategy+(GTDS) %20trends%20in%20South%20Africa%20and%20in%20the%20Free%20State%20%2026%20July%202007.pdf option=com_jreviews&task=list&criteria=2&query=all&jr_location=africa&order=alpha&Itemid =117&limit=10&limitstart=10

Exhibit 1

Exhibit 2

Exhibit 3

Exhibit 4

Exhibit 5
Western Cape
Western Cape is bordered on the north by the Northern Cape, on the east by the Eastern Cape, Cape, on the south by the Indian Ocean, and on the west by the Atlantic Ocean. Cape, Ocean. The sub Antarctic dependency of the Prince Edward Islands is included within the province's administration. The capital is Cape Town, with The Garden Route and the Overberg as popular administration. Town, coastal tourism areas. The Western Cape is exceptionally topographically diverse. Most of the province falls within the Cape Fold Belt, a range of sandstone folded mountains. The far interior forms part of the Karoo Basin and is generally arid. Coastal areas range from sandy between capes, to rocky and mountainous in places.

Climate Overall, the Western Cape climate is typically Mediterranean, with warm, dry summers and mild, moist winters and low summer rainfall prevail. Near the coast, summers temperature rises from a pleasant low of 15 C to a heart warming 27 C. Inland temperatures are some 35 C higher. Coastal winters see the mercury dropping to a mild 7 C at night and rising to a comfortable 18 C by day. Away from the beach, morning wakens to an invigorating 5 C and midday peaks at 22 C.

Economy The Western Cape economy contributes roughly 14,5% to South Africas GDP, growing at an Africas average of 3,2% a year. More sophisticated sectors such as finance, real estate, ICT, retail and tourism have shown substantial growth, and are the main contributors to the regional economy. The value of residential property has increased significantly. Many of South Africas major insurance companies and banks are based in the Western Cape. Africas Cape. Most of the countrys petroleum companies and the largest segment of the printing and publishing industry are found in Cape Town. Town.

After Gauteng and KwaZulu-Natal, the Western Capes manufacturing sector is the thirdKwaZulu-Natal, Capes largest contributor to the national manufacturing sector. The clothing and textile industry remains the most significant industrial source of employment in the province. The province has a substantially lower unemployment rate than the other provinces; 17.1% of the working population is unemployed.

Tourism The province has recently grown a massive tourism industry, with the majority of international tourist arrivals visiting the province, with Cape Town, Garden Route and the Winelands as Town, popular tourist destinations. There were more then 1,76 million international arrivals in 2007 1, with continued growth annually. Domestic tourism is also on the rise, as low-cost air carriers such as Kulula and 1Time are making travel more affordable to South Africans. making Cape Town: It is the second most populous city in South Africa, forming part of the Town: Africa, metropolitan municipality of the City of Cape Town. It is the provincial capital of the Western Town. Cape, as well as the legislative capital of South Africa, where the National Parliament and Cape, Africa, many government offices are located. Cape Town is the most popular international tourist destination in South Africa due to its good climate, natural setting, and relatively welldeveloped infrastructure The city has several well-known natural features that attract tourists, most notably Table Mountain. FIFA 2010 World Cup: Cape Town prepares to play host. With hotel construction, road Cup: upgrades and Cape Town's Greenpoint Stadium fast nearing completion for its debut Town's performance at the 2010 FIFA World Cup in South Africa, soccer fever is running high. Africa, Outdoor activities: Few places on earth can compare with Cape Town and the Western Cape as an adventure and sporting Mecca. Mountains await hikers and rock climbers, oceans are Mecca. ready for surfers, kite boarders and sailors and open spaces and fresh air calls out to cyclists and runners. Western Cape has 3216 places to stay in total, from which lodges 38 and safari lodges 21. has Backpacker 30 Boutique Hotel 23 Country House 39 Hotel 145 Lodge 38 Resort 11 Bed and Breakfast 548 Camping and Caravanning 3 Guest House 641 Houseboat 2 Private Home 123 Safari Lodge 21

Self Catering 2139 Tented Camp 2

Provincial international tourism statistics at a glance 2006/2007 growth in international arrivals to the Western Cape 1.48%

Western Capes share of international arrivals in 2007 Capes Western Capes share of spend from international visitors in 2007 Capes Western Capes share of bed nights from international visitors in 2007 Capes Annual international arrivals to the Western Cape

19.4% 29.5% 29.4%

Top 10 source countries of international visitors to the Western Cape

Suitable Regions West Coast District - There are many tourist attractions in Saldanha Bay Local Municipality. The tourism industry has large economic and social potential in the Saldanha Bay area. It is important to mention that tourism plays a very important role in this area as many towns are located near the sea and therefore many holiday tourist come to the area. Cape Winelands District strong cultural heritage, dinamic activities, presence of wellness centre and spa Overberg District - Relaxing hikes in one of the many nature reserves of the region or just lying around at the pool of your superb accommodation facility. Here a regions that present facility. luxury resorts and at the same time an experience a contact with the nature. Cape Garden Route and Karoo & Klein Karoo - The Klein Karoo has a number of interesting villages and towns, each offering the visitor a unique experience. E.g. Calitzdorp, Ladismith, Amalienstein/Zoar, Oudtshoorn, De Rust, Haarlem and Uniondale. Uniondale.

Central Karoo District - is one of the world most unique arid zones. Here are located very very important archeological sites, and also very nice mountains. mountains.

Eco tourism Cape Nature: It is a public institution with the statutory responsibility for biodiversity Nature: conservation in the Western Cape. It is governed by the Western Cape Nature Conservation Cape. Board Act 15 of 1998 and mandated to: promote and ensure nature conservation; render services and provide facilities for research and training; and generate income. Eco-Tourism has always been seen as an important part of the Western Cape economy especially over the last decade or so. CapeNature is one of the key custodians of many of the natural assets that have made the Western Cape a destination of choice, both nationally and internationally. Sustainable utilisation of these assets for naturebased tourism holds potentially enormous benefits for all, including: assistance with the funding of further biodiversity conservation work by the revenue generated the creation of jobs and SMMEs around tourism services would further assist in socio-economic development especially in the rural landscape publicity about our rich biodiversity (our World Heritage Sites etc.) and conservation practices, especially by word-of-mouth, which would further enhance the Western Capes reputation as a tourist destination of choice Capes

controlled access to sensitive areas, which would assist in convincing more people of the importance of biodiversity conservation and removing the elitist stigma. CapeNature, therefore, sees eco-tourism as a key element of the golden triangle described in CapeNatures strategic approach. More info:

Situated in the heart of the Highveld, Gauteng is the smallest province in South Africa, with only 1.4% of the land area, but it is highly urbanised and has a population of 8,837,178 (2001), the second-largest after KwaZulu-Natal. 2005 estimates as put forward by the CSIR Gauteng Spatial Development Perspective suggest, however, that Gauteng has overtaken KwaZulu Natal to become the most populous province in South Africa, with a total of 9.5 Africa, million people living there, growing at around 100,000 people every year. Johannesburg, Africa's largest metropolis, and Tshwane, the country's administrative capital, Johannesburg, Africa's are 56 kilometres apart. The province is home to three of South Africa's six metropolitan Africa's municipalities.

Climate Summers are sunny and hot with relief-bringing showers in the late afternoon. Summer rainfalls average 464 millimetres annually. Winters are five months long, although winter days are generally sunny despite the drop in night-time temperatures. Summers last for seven months, with temperatures hitting the early 30C during November, December and January. The average daily temperature is 22,4C and Gautengers enjoy 8,5 hours of sunshine per day one of the highest rates of sunshine in the world. Snow rarely falls in Gauteng. Gauteng.

Economy Gauteng is considered the economic hub of South Africa and contributes heavily in the financial, manufacturing, transport, technology and telecommunications sectors, amongst others. It also plays host to a large number of overseas companies requiring a commercial base in and gateway to Africa. Africa. Although Gauteng is the smallest of South Africa's nine provinces - it covers only 1.4% of the Africa's country's total land area - it contributes 33.9% of its gross domestic product (GDP). Indeed Gauteng generates 10% of the GDP of the entire African continent. Gauteng is growing rapidly, due to mass urbanisation that is a feature of many developing countries. According to the State of the Cities Report, the urban portion of Gauteng comprised primarily of the cities of Johannesburg, Ekurhuleni (the East Rand) and Tshwane (greater Pretoria) - will be a polycentric urban region with a projected population of some 14.6 million people by 2015, making it one of the largest cities in the world. AIDS may however negate this projection. This rapid growth has brought with it both opportunities and challenges. As a global focal point, with access to the Southern African hinterland, Gauteng has the ability to link the world to a population approximately the same size as the United States. It is fast becoming to subStates. Saharan Africa what the Eastern Seaboard megalopolis is to America. But this also presents America. some formidable obstacles, most notably the ability to provide access to basic amenities such as electricity and potable water. Transport is also a major problem, and Johannesburg, as the Johannesburg, core of Gauteng, is beginning to experience the heavy traffic problems of cities such as Los Gauteng, Angeles and Bangkok. The Gautrain Rapid Rail Link is an attempt to remedy this problem, by Bangkok. providing efficient high-speed rail between Pretoria, Sandton, Johannesburg and OR Tambo International Airport; completion due 2010. Government inability to deal with corruption adds to the problem of a region already bursting at the seams with illegal immigrants. These refugees from the rest of Africa flood into the economic hub of Southern Africa seeking a better life. They bring with them the legacies of the countries they are fleeing. It remains to be seen if this region can continue to play savior to the people of other African states, without negatively being affected.

Tourism Introduction 1. Gauteng's share of the South African tourisms growth has remained constant at about 50 Gauteng's percent of all international tourists to the country and the share in domestic tourism stands at 20 percent. The majority of these domestic travellers (68 percent) are people visiting friends and relatives. 2. Gauteng Tourism Authority It is pleasing to note that Gauteng Provincial Government (GPG) has identified tourism as a key sector to drive economic growth and development and one of the key mechanisms in achieving the goals set out in the Gauteng Growth and Development Strategy, the Gauteng Spatial Development Perspective and the Gauteng 2014 Vision. This proactive approach aligning the brand position of Gauteng to the South African "alive with possibilities" brand

position and developing it from a competitive Global City Region perspective to act as a catalyst for improved integration and co-ordination of institutions leading to higher rates of economic growth and development is a commendable initiative. This will in turn ensure positive impact to the goal of increasing visitor numbers and bed-nights spent in the province as well as visitor spend and tourism's contribution to the provincial economy. Gauteng province boasts advanced infrastructural and facilities development. The provincial tourism authority should take advantage of these high level pillars to provide a framework for integrating tourism activities and partnerships within a common purpose but the implementation of projects and programmes will be the real measures of success. The strategy further seeks to facilitate customer visitation on the one side, with the areas of management required to facilitate customer satisfaction and repeat visitation on the other side, as an integrated process. 3. Tourism growth, job opportunities and the economy With an increase of 8,3 percent in visitors to the country from 2006, South Africa's tourism Africa's industry is a significant part of the country's GDP. To date, the industry caters for seven percent of South Africa's jobs. The industry is vital for the continued growth of the economy. Africa's Now Gauteng Tourism Authority has appealed to South Africans to spend some time exploring Gauteng. Not only has there been a 7,6 percent growth from January to May 2008 in foreign Gauteng. visitors coming to South Africa, but over five million South Africans have the resources and Africa, desire to travel within their country. Gauteng province has 612 places to stay in total. Backpacker 10 Boutique Hotel 10 Country House 3 Hotel 45 Lodge 20 Safari Lodge 10 Tented Camp 1 Wesgro: It is the official Investment and Trade Promotion Agency for the Western Cape, Cape, located in Cape Town, South Africa. They are the first point of contact for foreign importers, Town, Africa. local exporters and investors wishing to take advantage of the business potential in Cape Town and the Western Cape. Wesgro works closely with key players including the South African Cape. Government, Business, Labour, the City of Cape Town, District Municipalities and rural local Town, authorities. More info: Bed and Breakfast 172 Camping and Caravanning 1 Guest House 250 Houseboat 2 Resort 1 Self Catering 221

Suitable Regions West Rand - From near and far, people are coming to learn of the golden spectacles of The West Rand. This region is gaining increasing popularity and, as ever more discoveries are Rand. made, prepares to welcome the world to the Gateway to Cradle of Humankind. Tshwane The list of attractions is endless and coupled with our excellent tourism infrastructure Metsweding the area offer the opportunity to be developed as a premier tourist destination. With an emphasis on training and support, people can work nature and ecotourism, conference and bulk infrastructure Johannesburg The city, and especially the northern suburbs, hosts a large selection of comfortable and attractive accommodation facilities, economic and tourist centre, it contributes in a large part to GDP to the country

Eco Tourism The Gauteng Provincial Government has identified Tourism Safety and Support, as one of the critical areas contributing to economic development and growth of the tourism industry, in line with the sustainable tourism development imperatives. Nearly 4.5 million tourists visited Gauteng during 2007, contributing R19.7 billion in revenue. Gauteng Tourism Authority is hosting a consultative Tourism Safety and Support Workshop among stakeholders and other interested parties with the aim of fostering an ideal environment for our tourists and tourism stakeholders. Industry partners are encouraged to develop a sense of ownership of the Gauteng Tourism Safety and Support Strategy by contributing directly at the workshop. Different eco living initiatives were spreading in the region, including Reduction Electricity Consumption and Water Energy.

The province of KwaZulu-Natal, on the eastern side of the country, is bordered by the warm KwaZulu-Natal, Indian Ocean to the east and the escarpment of the Drakensberg, separating it from the mountain kingdom of Losotho, to the west. It covers almost 8% of the countrys geographic Losotho, area. The relatively low lying coastal strip rises to rolling hills in the Midlands before reaching the high altitudes of the mountains and escarpment. The province boasts two of the countrys major natural harbours at Durban and Richards Bay. Bay. It also boasts two World Heritage Sites iSimangaliso Wetland Park, formerly The Greater St , Park Lucia Wetland Park, and the uKhahlamba Drakensberg Park. Park.

Climate, Temperature and Rainfall KwaZulu-Natal has a warm, sub-tropical, maritime climate, with temperatures moderated by the expanse of the Indian Ocean. Ocean. Summers are hot and humid, averaging 28c, and experience the majority of the annual rainfall, while winters, with average temperatures of 23c , are warm, dry and clear with occasional frost in the interior. Winter sunshine averages almost 7 hours a day, some of the highest in the country. The province boasts an all-year tourism friendly climate. Sea temperatures are also relatively stable, averaging 21c around the year providing possibilities for a diversity of aquatic activities in any season, including diving, fishing, swimming, boating and surfing.

Economy The per capita income of the people of KwaZulu-Natal does not compare badly with that of the rest of South Africa, but this income seems to be less equally divided among the people. Africa, The province has relatively high poverty rates (54.3% in 2005), especially in the former homeland areas. KwaZulu-Natal has the second largest provincial economy after Gauteng. Economic activities in Gauteng. KwaZulu-Natal are centred in the Durban-Pinetown metropole, Pietermaritzburg, Empangeni and Richards Bay. Durban has become the gateway to Southern Africa, and is the major port city on the African Africa, continent and is ideally located to access international shipping routes between East and West. The port of Durban is an exciting hub of economic activity and the largest of South Africas Africas seven ports.

Tourism Marketed as the Zulu Kingdom, KwaZulu-Natal is a many-splendored interaction of natural Zulu Kingdom, wonders, ultra-modern facilities, fascinating cultural imprints and reminders of a dynamic history in a breathtakingly beautiful and varied setting. The accommodation sector is perhaps the most important sector of the tourism sector, and one which contributes significantly to the GDP. For 2007, the average room occupancy for KZN increased to 72.3%. Average hotel room occupancies in the Durban and Umhlanga area for 2007 were higher then the provincial average at 76.1%

The KwaZulu-Natal region has 8 well-defined tourism destinations, nodes and sites in which tourism-specific development projects have been successful and new ones are encouraged. These are: Battlefields Drakensberg North Coast Durban Elephant Coast Pietermaritzburg and Midlands

South Coast Zululand Suitable Regions Drakensberg (including East-Griqualand) - the Drakensberg Mountains of South Africa, Africa, also sometimes called uKhahlamba (the Barrier of Spears), is a 200-kilometre-long mountainous wonderland and world heritage site. The largest proportion of the Drakensberg area falls in the province of KwaZulu-Natal. KwaZulu-Natal. North Cape - Ballito, Salt Rock, Dolphins, Shaka and Zimbali are some of the terms associated with this upmarket beach tourism Mecca of the Zulu Kingdom, KwaZulu-Natal. The Zulu Kingdom, KwaZulu-Natal. North Coast consists of about 50 to 70 kilometers of superb beaches and coastline, which has already been identified as probably having the best prospects for re-attracting higher income domestic and international tourism, given careful environmental management. Elephant Coast - is a pristine eco-wonderland boasting 21 different ecological systems. Some is of the world's highest natural dunes, brilliant coral reefs, fever tree and palm savannahs, papyrus swamps and rolling acacia bushveld can be found in this land of natural and cultural diversity. It is home to the Zulu and Tsonga people as well as the Greater St Lucia Wetland Park, declared South Africa's first World Heritage Site. Accommodation ranges from luxury game lodges to Zulu homestays and camping. The sea, lakes and beach provide more adventure. These all contribute to the potential of creating a world class, unique, coastal and wildlife destination. Midlands - The Midlands provides a wealth of tourism resources based more on crafts, culture and history than is the case in the other areas. An area of scenic rolling hills, it provides tourists with a wide range of possibilities, from game reserves, resorts based on dams and fly fishing in the same dams and also in the many rivers, to tourism adventures such as the Battlefields Route based on the Anglo-Boer and Anglo-Zulu wars in the Battlefields area. Zululand - Zulu, Zulu History, King Shaka, Ulundi, Eshowe and Richards Bay are some of the terms associated with this world renowned region of KwaZulu-Natal. Zululand offers the KwaZulu-Natal. mystique of the Zulu Kingdom with its rich history and wealth of culture. The Kingdom of Zululand and the associated monarchy draws people from all parts of the globe and the Zulu icon, world recognized, is the basis of Tourism KwaZulu-Natals brand of the Zulu Kingdom. Kingdom.

Ecotourism In view of the importance of ecotourism and the role this sector plays in the industry, the sustainability of associated resources is paramount. New legislation promotes the necessity of Environmental Impact Assessments for any new tourism development project. It is believed that negative impacts from tourism on surrounding communities begin to be felt when over 30% of receipts from local business originate from tourists. KZN Wildlife provides a broad spectrum of eco-accommodation facilities catering for most income groups. Such facilities include camping, hutted accommodation, luxury lodges and bush camps. These facilities are scattered throughout the KZN Wildlife reserves with two dominant spatial concentrations, namely the Drakensberg and the northeast Zululand/St Lucia area. The annual occupancy rates vary between different accommodation facilities and different reserves. Seasonal fluctuations, marketing, popularity of locality and visitor preferences also influence occupancy rates. Therefore, an across the board annual occupancy rate does not provide a true reflection of the use of KZN Wildlife accommodation. When the accommodation is divided according to type, the picture becomes clearer and occupancy rates are as follows: Camping and caravanning (R30 R60 per person per day): 45% Hutted accommodation (R65 R250 per person per day): 60% Luxury hutted accommodation (R300 R600 per person per day): 85% The tourism boom is expected to continue, generating higher occupancy rates throughout the spectrum of possible accommodation. Of interest is the high occupancy rate for luxury hutted accommodation, illustrating a high demand for that standard of accommodation.

Northern Cape
The province of Northern Cape, on the western side of South Africa is bordered to the north by Namibia and Botswana, to the east by North-West, Free State, and Eastern Cape provinces, to State, the south and southwest by Western Cape province and to the west by the Atlantic Ocean. It Ocean. covers 29,7% of the total land of South Africa. Africa. It is a region of startling contrast very well known for its diverse natural and cultural heritage. The Northern Cape lies to the south of the mighty Orange River and comprises mostly desert and semi-desert. The landscape is characterized by vast arid plains with outcroppings of haphazard rock piles. The cold Atlantic Ocean forms the western boundary.

Climate, Temperature and Rainfall Northern Cape has a mostly arid to semi-arid climate, few areas in the province receive more than 400mm of rainfall per annum. Rainfall generally increases from west to east. The west experiences most rainfall in winter, while the east receives most of its moisture from late summer thunderstorms. Many areas experience extreme heat, with hottest temperatures in South Africa measured along the Namibian border. Summers maximums are generally 30C or higher, sometimes higher than 40C. Winters are usually frosty and clear, with southern areas sometimes becoming bitterly cold, such as Sutherland, which often receives snow and temperatures occasionally drop below the Sutherland, -10C mark. Economy Northern Cape is contrained by climatic extremes, limited water resources and a vast land mass that must be covered to effect efficient service delivery. Thses challenges influence the development of economic environment.

There is a disprportionate ditribution over 29,7% of the total landamss of South Africa. Thism Africa. amounts to the lowest population density in the region. Consequently there is an inadquate local market for local consumption of products. The low population density over a predominantly rural province impacts on the national budget allocation. The Northen Cape is a disadvanteged province in the sense that it has a high poverty rate (44,6% in 2001) and the economy is domintade by a few rich people. The region is underdeveloped and the economy relies heavily on primary production in the mining and agriculture industries. The economic growth rate remains moderate (3% in 2004) and the province shows the lowest contribution to the countrys GDP (just over 2% in 2004).

Tourism Tourism has not been a flourishing sector in Northern Cape, restricted to through-traffic and a Cape, linited number of tourists who visited four main attractions: the Augrabies Falls National Park, Park, Namaqualands flowers, the Big Hole in Kimberly and The Kalahari National Park. Namaqualands The National Botanic Institute and DEAT firmly believe that tourism in North Cape is linked to biodiveristy. Tourism arrival patterns in the Northern Cape points to a rising trend but it is still subject to cyclical ups and downs. It shows an average yearly growth of 17% in national visitors and 25% in international visitors. The general performance of the provincial tourism industry remains vibrant. South African Tourism reported that the Northern Cape grew its market share from 2,6% average in 2004 to 3,5% in 2006. During the same time, 49% more bed nights were sold. The total number of trading businesses owned by emerging tourism entrepreneurs in 2005 was 15. This number grew to 49 in 2008 which represents a growth of 226 percent over the past four years. 66 tourism accommodation establishments have been graded out of a total of 706 establishments. This provides the Province with 3 963 quality graded beds out of a total of 8 135 beds. The Northern Cape also raised interest from the select international panel of the prestigious Luxury Tourism Awards, who nominated the province for an award.

Regions Northern Cape has 6 well-defined regions, as follows: Green Kalahari Kalahari Diamond Fields Karoo Nmakva

Green Kalahari - Vast tracts of bleak, shimmering semidesert contrast dramatically with lush green vineyards filling the Orange Rivers fertile valleys. Rivers Today, you can travel peacefully from wine cellars to tearooms in the desert; from a luxurious lodge to the desolation of Verneukpan. Yet, not all is tamed. The mighty Kgalagadi Transfrontier Park, Africas first transfrontier park, comprises almost 3.7 million hectares of Park, Africas sparsely vegetated, red sand dunes and dry riverbeds. One of Africas last pristine game reserves, the size of the park allows for the mass migration Africas of different species. The reserve provides sanctuary for gemsbok, springbok, blue wildebeest, red hartebeest, eland, lion, leopard, cheetah and smaller game. Kalahari a desert area, part of the huge sand basin that reaches from the Orange River up to Angola, in the west to Namibia and in the east to Zimbabwe. Red desert dunes, diverse wildlife, thorntree savannahs and wide open spaces are all part of one of Africa's largest untouched wildlife sanctuaries, the Kalahari Transfrontier Park. With no Park. border between Botswana and South Africa, an area of over 3,6 million hectares ( twice the Africa, size of the Kruger Park ) allows large game to still roam in unspoilt freedom. Tourism is an important and growing industry in the Kalahari, although the remote location of many game reserves and the generally poor transport and hospitality infrastructure are limiting factors. Diamonds Fields Karoo - is a semi-desert region of South Africa. Its attractions fall within a semi-desert region semi-desert Africa. divided into the arid northern Great Karoo and more temperate southern Little Karoo.

The gateway to the Karoo, South Africa, is Beaufort West. A typical small platteland town and Africa, the oldest in the Karoo. Karoo. Outside Beaufort West lies the Great Karoo National Park. This 75 000 ha reserve hosts the Park. riverine rabbit and black rhinoceros, both once virtually extinct, as well as the quagga - which did become extinct in 1883, only to be recreated, incredibly, from genetic code taken from a stuffed quagga in a museum. South of Beaufort West lies the Little Karoo, a fertile valley bounded by the Swartberg, Langeberg and Outeniqua mountains. Charming towns in valley after valley offer the best in Karoo tourism: hiking, mountain climbing, 4x4 trails, canoeing, horse and ostrich riding, fishing ajd caving. The accommodation alternatives range from backpackers to campsites, caravan parks, selfcatering, bed-and-breakfast, guest houses, lodges and hotels. Namakva - extending from the Atlantic Ocean in the west to the small town of Pofadder in the east, north from the great Orange River and south beyond Garies, Namakwaland is indeed a vast and varied region. Every year from July to September, the Namakwaland desert explodes into life. No fewer than 4 000 species of flowers, 1 000 unique to the region can be seen. The Namakwa District has tourism potential in terms of eco-tourism niche market, as it has a vast open land, unique natural flora and a number of national parks and conservancies: Namaqua National Park (Kleinzee / Koingnaas), Tankwa Karoo National Park (Calvinia, Sutherland), Richtersveld National Park The Orange River Mouth Groenspoeg Coastal Park

Eco Tourism Since 2001, The Department of Economic Affairs and Tourism recognized the increasing number of eco tourists, e.g. tourists seeking natural beauty, landscape, wildlife, culture, flora, historical and community tourist experiences, the Northern Cape is ideally suited to capitalize on these trends given its relatively pristine natural environment and rich cultural heritage. Since 2008 Northern Cape is crossed from Diamond Route, the route is geared for both Route, ecotourism and general tourism. Anyway, the opportunity presented in these countries are still high but the eco tourism infrastructures offered by this regions still remain low confronting what is possible to find out in the other provinces of the South Africa. Here the eco-tourism is more concern on the natural tour around the natural landscapes.

The Eastern Cape: Cape:

The Eastern Cape is located on the coast of the Indian Ocean in the south, between the provinces of Western Cape in the west of the Orange Free State and northern KwaZulu-Natal in the east. Eastern Cape gets progressively wetter from west to east. The Eastern Cape's biodiversity is Cape's unmatched in Southern-Africa. The west is mostly semi-arid Karoo(semi desert), except in the Karoo(semi far south, which is rainforest in the Tsitsikamma region. The coast is generally rugged with interspersed beaches. Most of the province is hilly to very mountainous between Graaff-Reinet and Rhodes including the Sneeuberge (Afrikaans: Snow Mountains), Stormberge, Winterberge and Drakensberg (Afrikaans: Dragon Mountains). Mountains), Mountains). The east from East London towards the Kwa-Zulu Natal border is lush grassland with intermittent forest. This region, Transkei, is rolling hills punctuated by deep gorges. Transkei,

Figure 1: Province of the Eastern Cape Climate, Temperature and Rainfall The topographical differences of Eastern Cape cause the climatic differences and conditions experienced by the towns and cities within this area. The province varies climatically from mild temperature conditions 14-23 C, along the coastal areas to slightly extreme conditions 5-35C. The west is dry with scarce rain during winter of summer, with frosty winters and hot summers. Further east, rainfall becomes more plentiful and humidity increases, becoming more subtropical along the coast with summer rainfall. The interior can become very cold in winter, with heavy snowfalls occurring at times in the mountainous regions between Molteno and Rhodes. The North East along the Wild Coast, towns like Port St Johns experience long, hot, balmy Coast, conditions and high rainfall, while Graaff Reinet, in the heart of the Karoo Heartland, Reinet, Heartland, experiences long hot summer months and moderate winters.

Economy The economy is greatly increasing, but this country still remain one of the most impoverished area. However, the governments is working in order to develop its economy, for instance trough: - its participation to the Provincial Growth and Development Plan (PGDP) - with its partners to develop a provincial industrial strategy/policy. Port Elizabeth and East London are the centre of the two largest industrial regions of the province and are both served by well equipped ports. They are the two main cities in the Nelson Mandela and Buffalo City metros. These two towns are also the place where containers leave, they have the highest international standard but under-utilized. Since the Nelson Mandela Bay (NMB) area is located along a coastal region, tourism would arguably feature as the driving force in the future economy. Tourism The landscape is extremely different. The Eastern Cape offers visitors a wealth of fauna and flora. There are several important attractions located in Eastern Cape region:

Its important to remember that it is also a birthplace of the many South African great leaders, such as Nelson Mandela, Thabo Mbeki, Steve Biko and Charles Coghlan The Eastern Cape is still a frontier with unused potential. Suitable Regions

Port Elizabeth, where also the World Cup will take place Elizabeth, Addo Elephant National Park East London Wild Coast offers seaside villages, sub-tropical forests, wildlife reserves and one of the worlds best surfing destination Big 5 Games(elephant, lion, leopard, rhino and buffalo) in a Malaria free-environment Port Alfred Graaff Reinet

Oliver Tambo District - Tourism is centered on the spectacularly beautiful Wild Coast, which Coast,

provides a series of resorts and provincial nature reserves. Increasing numbers of tourists are recognizing the attractions of the Transkei. Port St Johns is a developing tourism destination, Transkei. with new investment in facilities and a planned marina. The Pond land coast, one of the most beautiful eco-tourism destinations in South Africa, will host an expanded nature and marine Africa, reserve. Ukhahlamba District - Tourism in the district centers on three areas, namely the Southern Drakensberg which provides ample tourism adventures and eco-tourism; the friendly N6 where people can enjoy stop over tourism; and Aliwal North hosts a spa. The Eastern Cape's Cape's Ukhahlamba region is firmly centered around eco-tourism activities.

Cacadau District - Expressions of interest sought to develop eco-tourism on coastal land bordering a nature reserve and golf and wine estate. So they are interested in developing a luxury and ecological tourism.

Eco Tourism The Eastern Cape is becoming a major eco-tourism destination, although the province is still largely an undiscovered gem in South Africas tourist treasure trove; programs are in place to Africas vastly increase tourism income in this beautiful province. The growth of the sector is providing much-needed jobs.

Eastern Cape accommodation Types

Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern Eastern

Cape Cape Cape Cape Cape Cape Cape Cape Cape Cape Cape Cape Cape Cape

Backpacker 10 Bed and Breakfast 244 Boutique Hotel 3 Camping and Caravanning 1 Country House 18 Guest House 177 Hotel 24 Houseboat 1 Lodge 24 Private Home 7 Resort 8 Safari Lodge 38 Self Catering 337 Tented Camp 2North West Province:

North West which is known as the Platinum Province for the wealth of the metal, whose underground is in the north of South Africa at the frontier of Botswana, the Kalahari desert in Botswana, the west, Gauteng province in the east, and the Free State in the south. North West province have an area of 106 512 square kilometers (8.7% of South Africa's land Africa's area). It's the country's fourth-smallest province, with a population of 3.4-million people but only 35% of the population is urbanized. The landscape is composed of grassland flat regions. The range of mountains called Magaliesberg in the northeast goes from Pretoria to Rustenburg during 130 kilometers, while kilometers, the Vaal River forms the province's southern border.

Climate: North West province is a summer-rainfall region where temperatures are very high during the height of summer ranging from 17 C to 31 C and 3 C to 21 C during winter. Economy: Main economic activity is concentrated in the southern region between Potchefstroom and Klerksdorp. The major part of the economy (84%) takes place in Rustenburg and the eastern

region. North West has a number of major tourist attractions, including the internationally famous Sun City, the Pilanesberg National Park, the Madikwe Game Reserve and the Park, Rustenburg Nature Reserve. Mining is an important part of North West province economy (23.3%), and represents 22.5% of all the South African mining industry. 94% of the platinum found in this region is found in Rustenburg and Brits districts. These two districts produce more platinum than all other single area all over the world. Another important part of North West province economy is agriculture with cities like Stellaland near Vryburg where are found some of the largest cattle herds in the world.

Tourism: Northwest is a region divided between leisure and nature. This province has changed a lot since the time of tribes. Today Northwest has a number of major tourist attractions, including the internationally famous Sun City, the Pilanesberg National Park, the Madikwe Game Reserve Park, and the Rustenburg Nature Reserve. It is now like a large leisure complex with golf courses, casinos and hotel chains. These activities however, are includes in a generous nature and omnipresent. Outdoor sports and nature: Sun City Kwena Crocodile Farm Rustenburg Nature Reserve Pilanesberg National Park Entertainment and amusement: The Valley of Waves Suitable Regions Bojanala Region has much to offer to the eco tourist, it host Game park and it is the most scenic region of the Province Southern Region - outdoor adventurer's paradise. Long the Val River a number of lodges is present in this area. Accommodations in North West province: Backpacker: 2 Bed and Breakfast: 25 Guest Houses: 31 Houses: Resorts: 2 Hotels: 7 Lodges: 20 Self Catering: 39 Country House: 3 Safari Lodge: 21 Boutique Hotel: 1

Mpumalanga is the administrative province of north-eastern South Africa, bounded on the east Africa, by Mozambique and Swaziland to the south by the province of KwaZulu-Natal and the Free State, on the west by the Gauteng and north by the Northern Province. The Mpumalanga is a State, Province. province of South Africa since 1995 in the eastern Transvaal. Its name means "place where the Transvaal. sun rises." Its capital is Nelspruit and the languages most commonly used are Siswati, Zulu and Ndebele. Region of grasslands, Mpumalanga have different reliefs: the plateau of the High Veld in the west and the chain of the Drakensberg in the north-east (highest point, Die Berg, 2 331 m), in m), contrast to the Lower veld. In 2005, the population of the province was estimated at 3 219 900 inhabitants, 90% blacks. Its area is 79 490 km2.

Climate: Very hot summer (season storms) and mild temperatures and sunny days in winter Economy: Mpumalanga's economy is majority agricultural. The province is a major producer of fruit, Mpumalanga's citrus, timber, pine, eucalyptus and wattle. The cities of Drakensberg, Graskop and Sabie host the largest sawmills in South Africa. Africa. The province also has important mineral resources: coal, manganese, gold and iron. It has a significant economic growth; the Maputo Corridor is an important focus of the organization of South Africa. Africa.

Infrastructure: Due to the proximity with Gauteng and by this way with Johannesburg you can go to this region in 1 to 2 hours by cam from Johannesburgs airport. Johannesburgs

Tourism: Mpumalanga can enjoy different advantage in the sector of tourism: the proximity of countries like Swaziland and Mozambique give an important source of foreign tourism. More over the presence of the international airport, Kruger Mpumalanga international airport facilitates the flow of tourists. In 2005 total foreign direct spending in activities linked to tourism contributed approximately to 7% of the GDP. More over the 2010 World cup afford the province a new opportunity in tourism due to Nelspruit one of the nine host cities. This opportunity will permit to develop new tourist markets and to grow existing markets especially from neighboring countries like Swaziland and Mozambique This region is well known for its important wildlife sanctuary: Kruger National Park with an area of 2 million hectares. On the 7.3 million foreign tourists that visited South Africa in 2005, there were nearly 1.1 million who were visiting Mpumalanga, what means 14.9% of the foreign tourists. Tourism in Mpumalanga, Mpumalanga is growing due to all the competitive advantages it offers. The Mpumalanga region has these well-defined tourism destinations which are: Elephant Sanctuary Elephant Whispers Skukuza Golf Course Blyderivierspoort Hiking Trail Alanglade House Museum Blyde River Canyon Hans Merensky Golf Estate Shangana Cultural Village

Suitable Regions Gert Sibande - Tourism is a growing sector, with bird watching opportunities at Wakkerstroom, and game viewing, being particularly popular. Close to Caroline a lot of attractions and tourist. Nkangala - If properly developed the conservation areas could serve as a core area around which to develop a future eco-tourism and recreational precinct. One of the biggest assets in this regard is the Zithabiseni Holiday Resort (in the middle of the Mabusa Nature Reserve. The northern and eastern regions of the Nkangala District already offer a variety of tourism opportunities associated with the scenic qualities, wetlands and conservation areas. Ehlanzeni As many of Mpumalangas prime tourist destinations fall within the district, Mpumalangas tourism is a vital sector of the economy and an important source of foreign revenue. revenue. The tourism industry has the potential for continued growth, with the prospect of creating further employment, vital for socio-economic development. Ehlanzeni is positioning itself to benefit economically when the country hosts the SoccerWorld Cup in 2010

Eco tourism: Mpumalanga is a tourism hotspot in South Africa due to its wonderful subtropical climate and its incredible scenery. Mpumalanga is the pathfinder in the preservation of species and ecotourism. Mpumalanga province is the home of the world famous Kruger National park. It has the best park. rated wildlife resorts in the world like Mala Mala and Londdolizi in the Sabi Sand Reserve. Moreover the natural beauty due to the variety and splendour of the landscapes such as Gods window, Potholes and the Blyde Canyon are unique

Accommodations in Mpumalanga: Mpumalanga: Backpacker and Hostelling: 6 Bed and Breakfast: 45 Caravan and Camping: 2 Exclusive accommodation Guest Houses: 68 Houses: Holiday Resorts: 3 Hotels: 20 Lodges: 40 Tented Camps: 1 Self Catering: 161 National Park: 1 Country House: 4 Private home: 5 Safari Lodge: 54

Limpopo (formerly Northern Transvaal) is a province of South Africa in the extreme north-east, and which derives its name from the river which forms its northern border. The former region, and then brief province, Northern Transvaal was also known as the Northern Province from 1995 to 2002.

Climate: Because of its sub-tropical climate, Limpopo has the advantage to be an all year-round destination. The summer that goes here from October to February is generally very hot (season storms) and mild temperatures and sunny days in winter. winter. Economy: The Limpopo region is contributing to the national economy with 6.5%. The main economic 6.5%. economic sectors of Limpopo are mining, manufacturing, general government services and finance, real mining, estate and business services in Limpopo. All these economic factors count for approximately Limpopo. 60% of the gross domestic product of the province. The Limpopo region has experience in international trade with exports bringing in 7 billion international billion dollars in 2003. In the European Union its main partners are the UK, the Netherlands, UK, Netherlands Germany and France. They are also trading with North America and the US and Japan, China, France. Japan, China, Taiwan, and Indonesia for Asia. Taiwan, Asia. The trade on its continent is made mostly with Zimbabwe, Mozambique, Zambia and Tanzania. Zimbabwe, Mozambique, Tanzania. Exports in Limpopo come from the primary mining and agriculture industries, some manufactured products, arts and crafts.

Tourism: Limpopo is a land of beautiful and contrasting landscape. Limpopo is nowadays one of the most chosen destinations for leisure and adventure travelers worldwide. The number of natural reserves and protected areas is in Limpopo the most important all over Africa. Limpopo takes care about this entire natural heritage which allows to this region to Africa. attract tourists. Major attractions in Limpopo: Limpopo: Modjadji Cycad Nature Reserve Kruger National Park Equestrian Safaris

Suitable Regions The Limpopo Province is divided into four touristic regions: Waterberg Region This region is a harsh but rewarding area of startling beauty, a beauty which lies in its superb vistas, mountain gorges, clear streams and rolling bushveld hills, all rich in indigenous species of plant and animal life - including the 'Big Five'. This is an area where the heat is quenched and aching muscles soothed by the mineral baths of the myriad hot spring resorts. Capricorn Region different landscapes, proximity to the Park and to the others countries. The fascinating diversity of the region, incorporating grassy plains, bushveld and misty mountains, as well as a myriad plant and animal species, makes it a veritable treasure chest for the traveller. Soutpansberg Region: The Limpopo river, drawing the northern border of South Africa, is Africa, one of the geographical highlight of this region. There is also a very high Soutpansberg mountain range that forms the western section of the region. Valley of the elephant - Moving towards the east, visitors will discover the rich natural heritage of the Lowveld and its greatest glory under the Kruger National Park, famous Park, throughout the world. Elephant Valley is teeming with wildlife. It is renowned for its spectacular scenery, mountains, rivers, dams, its history and its cultural and ethnic attractions.

Ecotourism: Limpopo is the most preferred eco-tourism destination. Limpopo has advantage in ecotourism all over Southern Africa due to the superb and unique game reserve viewing all over the region: the mountain scenery attracts local tourists and attracts international tourists as well. Because this game affords what is considered as the best in the tourists country Limpopo seems to be one of the most preferred eco-tourism destination in Southern Limpopo eco-tourism Africa. Africa. The largest park in the world is in Limpopo: the Limpopo Trans-border Park which is at the Trans-border which border between three countries: South Africa, Mozambique and Zimbabwe. This reserve covers Africa, Zimbabwe. 35 000 square kilometers. It brings together three existing national parks, including the Kruger Park which is already the pride of South African tourism with more than one million visitors per year. In one word we can say that most of the tourist activities are ecotourism activities in this region. Accommodation in Limpopo: Limpopo: You can find in Limpopo a lot and varied possibilities of accommodations. Its going from find accommodations. luxuries to rustic camps and chalets close to nature. Backpacker and Hostelling: 3 Bed and Breakfast: 40 Caravan and Camping: 30 Exclusive accommodation: 17 Guest Houses: 90 Holiday Resorts and Spas: 16 Hotels: 31 Limpopo Wildlife Resorts: 24 Lodges: 191 Mice Market: 47 Private Game Reserves: 29 Tented Camps: 59

Free State Province: Province:

The Free State is in close to 6 of the nine provinces of the country. This tranquil land is the geographic center of agricultural activity and South Africa. Africa. However, the Free State is fast becoming a tourist destination. Famous for its warm hospitality and charm of South Africa, his "boerekos" (cooking traditional Afrikaner farmers) and its Africa, typical lifestyle elsewhere, the province has become a magnet for tourists who want to discover South Africa rural. Known locally as the "breadbasket" of South Africa, Free State supporting over 30 000 farms, Africa, which produce more than 70% of cereals in South Africa. It is also here we find the gold and Africa. diamond the most productive in the world. The Free State is the heart of South Africa, with the mountain kingdom of Lesotho Africa, Between the Vaal and Orange River north to south, this vast meadow is as far as the eye could see. Formerly known as Orange Free State, the province had more than its share of battles; State, the most important was perhaps the Anglo-Boer war. The Free State is the third province in South Africa by size. However, it is the penultimate in terms of population and population density: 2.8 million out of 129 480 km of land. In this province with a quiet atmosphere, cultures and people are mixed.

Climate: Free State is a summer rain summer rain region what is warm and temperate in summer, but what can be quite cold in winter (especially in the mountainous regions of the east, where temperatures can drop to 9 C). Regions in the west and east are semi-desert. Economy: Economy of Free State is composed of these 4 major elements: Agriculture: Its the most important part of Free State economy with 32 000 square Agriculture: kilometers of cultivated land and 87 000 square kilometers of natural veld and grazing. The production of biofuels or fuel that comes from the agricultural crops makes Free State the South Africa regions leader in this area. Mining: The main mining resource is gold. In Free State it represents 20% of the worlds Mining: global production. Due to gold, Free State is providing a lot of jobs and permits to avoid unemployment.

Industry: Free State economy is less and less dependent on primary sectors like mining and agriculture for an economy more adapted to manufacturing and export. As an example we can notice that 14% of the province's manufacturing is designed in high-technology industries what makes this rate the highest of all provincial economies. Economic growth in the Free State averaged 2.6% per year over the period 2000 to 2005 what is quite low compared to the national average of 3.9% per year
Tourism: Major attractions in Free State: State:

Routes : The Free State offers many opportunities for travelers in search of adventure. Several tourist routes have been designed: Fossil hunting : The Free State has rich deposits of fossils, and visitors to Clarens area can launch an expedition in search of them. Going there can be an opportunity for the more lucky to come across bones, eggs or dinosaur teeth Water Sports: The Free State has three major sites for water sports: the Vaal (in the Sports: northern Free State), Gariep Dam (most frequently large dam in the country) and Sterkfontein State), Dam (near Harrismith). Its possible to practice activities like fishing, camping and water sports.

Suitable Regions Thabo Mofutsanyane - The Qwa-Qwa National Park, which merged with Golden Gate Highlands national Park, park attract eco tourists every year. Motheo is the most developed, and it includes the city of Bloemfontein, the citys tourism, is filled with Bloemfontein, history and myriad outdoor activities. Xhariep - tourists to venture into authentic territory away from the countrys over visited and generally overextended hot spots, grows, this region is being discovered. discovered. Lejweleputswa - in this region are present different parks and game reserve for the eco tourist, ant way it is still a rural region


The Free State province has vast and numerous parks and reserves, including one national park (Golden State) and over 80 natural parks, nature reserves, wildlife reserves and animal farms provincial, municipal and privately owned nature parks, nature reserves, game reserves, and game farms.