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Data Center Business Advantage

October 2010, Nairobi Kenya

Rene Bosman
Business Development Data Center & Virtualization Africa/Levant rbosman@cisco.com

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Business Dynamics Driving New Opportunities Market Pressure Business Demands IT Drivers .

The Change Agent: Data Center Balancing Resources and Assets Workload Consolidation Virtualization Cloud Computing Quality of Service Business Applications Business Processes Network – Storage – Compute 3 .

0 Client-Server IT with Business Innovation Impact on Business Results Mainframe Business Drivers Virtualized Centralized Cisco Accelerating Business Innovations through IT leadership DC 3.0: Cisco VXI Cloud Solutions Establishes Systems leadership vBlocks/SMT Cisco establishes Unified Fabric Networking Leadership Unified Computing LAN and SAN Switching Virtualization Security. L4-7 Services Automation VOIP and SNA Distributed Cost Center Role of IT/Data Center Strategic Asset .Why Now? Data Center Inflection Points SOA & Web 2.

Evolution to Address Changing Trends From Cisco Data Center 3.0 … Networking and Storage Computing Journey to the Cloud Technology Trends 5 .

Evolution to Address Changing Trends From Cisco Data Center 3.0 … … to Cisco Data Center Business Advantage Networking and Storage Computing Journey to the Cloud Architectural Flexibility Systems Approach Business Transformation Technology Trends 6 Business Trends .

1P 802.3af ANSI T11.1Q 802.1d 802.3 802. 802.11 802.Ethernet Evolution: More Than Just Bandwidth Speed 10MbE 100MbE 1GbE 10GbE 40GbE and 100GbE Capabilities QoS Switched Shared VLANs L3 Switching PoE Security L4-7 Svcs • L2 Congestion Management • Lossless Ethernet • Multipathing • FCoE • ++ Standards 802.1Qaz 802.1au… IEEE HSSG 1994 1999 2004 2009+ .

Simplify the Data Center Wire Once and Walk Away Management & Control Primary Network Unified Fabric Secondary Network Legacy Server = Application • • • • Inefficient Complex High Cost Fragile Unified Server = Resource • • • • Efficient Simple Lower cost Agile .

Virtualization: More Than Just Software • Virtualization is not new – It’s just mainstream now • Changing the Data Center – Applications now move around in the network – Driving different system requirements • Integral piece of IT infrastructure – 18. April 2010 .2% of all servers shipped in 2009 were virtualized* – Virtualization is a top priority for x86 servers* * IDC Report.

Data Center Market Trends Virtualization Client Server Minicomputer Web Distributed Computing Mainframe 1960 1970 1980 Second Inflection Point 1990 2000 2010 .

The Next Data Center Inflection Point • Unified Fabric • Common Compute Architecture • Mainstream Virtualization .

System Evolution = Disk Drive Storage Array .

System Evolution = Server Unified Computing System .

A New Architectural Approach Is Needed Tomorrow’s Data Center Can’t Be Built On Yesterday’s Technology • We are at an Inflection Point • Applications no longer tied to server hardware • Management is more important than ever • The data center needs to evolve • Networking and Computing have to change • Management needs to be native. not an after-thought • Cisco is leading Data Center innovation • Cisco Unified Fabrics was the first step • Cisco UCS is the next step • Cisco UCS is a clean sheet approach for next generation virtualized data centers .

All rights reserved. performance Wire once for SAN. Cisco Confidential 15 . NAS. switches.Unified Computing System A single system  Compute:  Network: Industry standard x86 Control. cables power and cooling requirements people to deploy and manage Presentation_ID © 2008 Cisco Systems. Inc. adapters. scale. iSCSI Unified fabric  Virtualization:  Storage Access: Embedded management  Increase  Dynamic  Ability scalability without added complexity resource provisioning to integrate with broad partner ecosystem Highly efficient  Fewer  Lower  Fewer servers.

Cisco Data Center Architecture Differentiators BUSINESS VALUE   Unified Fabric End-to-end Nexus & MDS solution TECHNOLOGY INNOVATION Network Consolidation Integrated Servers SYSTEMS EXCELLENCE SOLUTION DIFFERENTIATION TECHNOLOGY INNOVATIONS  e2e DC architectural strategy Reduced Complexity  High Performance Resiliency Scalability Rich Network Services Support 16 .