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Tata docomo

1 History TATA DoCoMo, usually referred to as DoCoMo (not to be confused with NTT Docomo), is an Indian cellular service provider on the GSM and CDMA platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008. Tata Teleservices is the country's sixth largest operator in terms of subscribers (including both CDMA and GSM). Tata Teleservices Limited (TTSL) received a license to operate GSM telecom services in 19 telecom Circles and has been allotted spectrum in 18 of these circles, under the brand "TATA DoCoMo". Tata Docomo launched GSM services on 24 June 2009. It first launched in South India and currently operates GSM services in 18 of 22 telecom circles. It has licence to operate in Delhi but has not been allocated spectrum from the Government.[1] Docomo provides CDMA services throughout India. Tata DOCOMO offers both prepaid and postpaid cellular phone services. It has become very popular with its one second pulse especially in semi-urban and rural areas. On 5 November 2010, Tata DOCOMO became the first private sector telecom company to launch 3G services in India . Tata DOCOMO had about 42.34 million users at the end of December 2010.[2] On 20 October 2011, Tata Teleservices brought its brands - Indicom, Photon, Walky under the Tata Docomo name. All subscribers to these services were migrated to the Docomo brand on 20 October 2011.[3]

Marketing [edit] Network Coverage
Tata Docomo mobile service is available in the following circles:
• • • • • • • • • • • •

Madhya Pradesh (3G) Maharashtra & Goa (3G) Mumbai Andhra Pradesh (3G) Bihar & Jharkhand Gujarat (3G) Haryana (3G) Himachal Pradesh Karnataka (3G) Kerala (3G) Kolkata (3G) Orissa

Delhi and the North-Eastern states. Kerala and Punjab. Docomo and Aircel entered into a roaming agreement for 3G services to jointly roll out 3G networks in the circles where they both have spectrum. Tata Docomo's HSPA+ 3G network. Rajasthan and Uttar Pradesh (West).29 crores for spectrum in 10 circles. The companies have three circles in common .Karnataka. This deal would give both companies 3G coverage in 19 telecom circles of India. 2011. 2011.[9] Docomo had about 1.Delhi. while Tata was awarded 3G licenses in nine circles. Gujarat. Docomo ended its agreement with Aircel. 2011. The network also supports high definition voice for superior quality voice calls. Tata Docomo paid 5864. Punjab.[6] On 5 November 2010. They will not have coverage on 3 circles . Aircel won 3G spectrum in 13 of India's 22 circles (service areas).5 million 3G subscribers as of May 2011. Karnataka.[7] On July 19.[8] On December 14. as the pacts violate licence terms and conditions. Both operators ended the deal after the Department of Telecom said that such 3G arrangements were illegal. Himachal Pradesh and Mumbai. Tata DOCOMO became the first private sector telecom company (third overall) to launch 3G services in India.1 Mbps.• • • • • • Punjab (3G) Rajasthan (3G) Tamil Nadu Uttar Pradesh (East) Uttar Pradesh (West) (3G) West Bengal Tata Docomo does not offer services in Assam. The company will be investing USD 500 million in network roll out nationally. The circles it will provide 3G in are Madhya Pradesh. Maharashtra & Goa. In the spectrum auction held last year. Kerala.Silly Tata Docomo refreshed its campaign starting April 8. with a 20 city launch. Silly” ad features their new brand ambassador and bollywood star Ranbir Kapoor. [edit] 3G On 19 May 2010.The “Keep It Simple. The new ad . set up with the assistance of NTT Docomo.[10] Recent Campaigns Keep it Simple. the 3G spectrum auction in India ended. supports high-speed internet access with speeds of up to 21. Haryana.

They are Aircel. MTS. [edit] Competitors Tata Docomo competes with several other mobile operators throughout India. Tata Indicom(Now Tata DoCoMo CDMA) already covers the top 700 towns in India in terms of population through Tata DoCoMo CDMA Exclusive Stores. Tata Docomo also maintains an online portal for its customers i-choose where the customers can buy Tata DoCoMo CDMA post-paid connections and prepaid recharge vouchers with an upfront commitment of activation and delivery of the handset within 72 hours. Loop Mobile. BSNL. comprising 600 TTSL owned stores and around 2. It features Ranbir performing stand-up-comedy as a series of several 30 second episodes.Following its "Do the New" slogan Tata Docomo became the first to introduce Roam Free Packs to Postpaid customers offering free incoming roming service while in TATA Network. today announced its partnership with Gemalto. Airtel. S Tel. .000 outlets nationally. Gemalto. Reliance Communications. MTNL.campaign is claimed to be exciting and innovative and is being featured during the IPL 4 Season. Uninor. Ping Mobile. the GSM brand of Tata Teleservices Limited. the world leader in digital security.500 stores in the Franchisee format. Idea. Gemalto’s offering will help further liberate customers from remembering complicated codes and configuring services each time a user changes his mobile handset. has enabled a simple way to deliver services that will simplify usage and enable TATA DOCOMO to provide a unique service interface and user experience. India’s fastest-growing pan-India dual-technology telecom service provider. Tata Docomo's parent company also operates Virgin Mobile (GSM & CDMA). Videocon and Vodafone. with its MNO PortalManagement Solution. Cheers Mobile. 4 Financial polices Retail The company's retail business has around 3. TATA DOCOMO.