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Confidence is down—but remains well above the depths of 2009–10

% of CEOs who are ‘very confident’ about their revenue growth prospects for the next 12 months
60% 52 50 41 40 30 20 10 0 26 21 50 48 40

31

31

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Base: All respondents (2012=1,258; 2011=1,201; 2010=1,198; 2009=1,124; 2008=1,150; 2007=1,084; 2006 (not asked); 2005=1,324; 2004=1,386; 2003=989) Source: PwC 15th Annual Global CEO Survey
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Confidence is down—but remains well above the depths of 2009–10
% of CEOs who are ‘very confident’ about their revenue growth prospects for the next 12 months
70% 60 50

Emerging 52 41 Developed 31 31 26 21 50 48 40

40 30 20 10 0

Global

Emerging Global Developed

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

Base: All respondents (2012=1,258; 2011=1,201; 2010=1,198; 2009=1,124; 2008=1,150; 2007=1,084; 2006 (not asked); 2005=1,324; 2004=1,386; 2003=989) Source: PwC 15th Annual Global CEO Survey
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There are few optimists about the global economic outlook in 2012
Don't know

Improve

15

4

the global economy
will improve, stay the same, or decline over the next 12 months?
Decline

Do you believe

48

Stay the same

34

Base: All respondents (1,258) Source: PwC 15th Annual Global CEO Survey
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Over 60 countries were named among the most important for growth
Which countries, excluding the one in which you are based, do you consider most important for your overall growth prospects over the next 12 months? (Up to 3)

Top 10 countries

30%
China

22%
US

15%
Brazil

14%
India

12%
Germany

8%
Russia
Base: All respondents (1,258) Source: PwC 15th Annual Global CEO Survey
©

6%
UK

5%
France

5%
Japan

4%
Australia