Project on “Toyota Motors”

Name : Pandya Swarup (Roll No. 16) & Patel 27)
Class : Marketing Management(Semester: III )

Karan (Roll No.

Submitted to : Mr.Maulik Prajapati Date : 8thAugust,2011

 History of Toyota
Towards the end of the nineteenth century, Sakichi Toyoda invented Japan's first power loom, revolutionizing the country's textile industry. January 1918 saw him create the Toyoda Spinning and Weaving Company, and with the help of his son, Kiichiro Toyoda, Sakichi fulfilled his lifelong dream of building an automatic loom in 1924. The establishment of Toyoda Automatic Loom Works followed in 1926. Kiichiro was also an innovator, and visits he made to Europe and the USA in the 1920s introduced him to the automotive industry. With the £100,000 that Sakichi Toyoda received for selling the patent rights of his automatic loom, Kiichiro laid the foundations of Toyota Motor Corporation, which was established in 1937. One of the greatest legacies left

by Kiichiro Toyoda, apart from TMC itself, is the Toyota Production System. Kiichiro's "just- intime" philosophy - producing only precise quantities of already ordered items with the absolute minimum of waste - was a key factor in the system's development. Progressively, the Toyota Production System began to be adopted by the automotive industry across the world. Rising from the ashes of industrial upheaval in post-war Japan, Toyota has become the largest vehicle manufacturer in Japan with over 40% market share. Toyota began to make inroads into foreign markets in the late 1950s. The first Crown models arrived in the USA in 1957, and by 1965, with models such as the Corolla, Toyota began to build its reputation and sales to rival those of domestic producers. The first Toyota imported into Europe was via Denmark in 1963. Toyota has con-tined to grow in Europe's sophisticated and complex market, and in 2000 the company delivered its ten millionth cars to a customer in Germany. In fact, growth is currently one of the main words in Toyota's European vocabulary, and the com-pony plans to reach annual sales of 800,000 in Europe by 2005. Toyota is number one for customer satisfaction in the majority of European countries and has built an excellent reputation across Europe for reliability and customer service. This enviable reputation, along with the support of a network of more than 25 distributors and 3,500 sales outlets, are important factors in supporting Toyota's European sales growth in the coming years.

Vision :
 Delight our customers through innovative products, by utilizing advanced technologies and services.  Ensure growth to become a major player in the Indian auto industry and contribute to the Indian economy by involving all stakeholders.  Become the most admired and respected company in India by following the Toyota Way.  Be a core company in global Toyota operations.

Mission :
 Practice ethics and transparency in all our business operations.

 Touch the hearts of our customers by providing products and services of superior quality at a competitiv price.  Cultivate a lean and flexible business model throughout the value chain by continuous improvement.  Lead the Toyota global operations for the emerging mass market.

 Create a challenging workplace which promotes a sense of pride, ownership, mutual trust and teamwor  Create an eco-friendly company in harmony with nature and society.

8 E • • TYPE Sedan Cars Sedan Cars SUV Sedan Cars Sedan Cars Sedan Cars SUV Premium Premium Corolla 1.Different Products of Toyota : MODEL Toyota Corolla Altis CNG Toyota Corolla Altis Diesel Toyota Land Cruiser Toyota Lexus Toyota Lexus ES 350 Toyota Etios Toyota Prado Diesel Toyota Camry • 2.5L Diesel Innova G1 2.0L Petrol Innova E 2.5L Diesel Innova G ○ ○ • Innova V .4 L (A/T) Toyota Corolla • Corolla 1.0L Petrol Innova G2 2.8 J Corolla Altis SUV Toyota Innova • Innova E ○ ○ • Innova E 2.

840000 /-*.5 EV MS . performance and other details about the Toyota Innova 2.8-Seater of Toyota in India.5 EV MS .5 EV MS Detailed information on the Innova 2. Technical Specification Technical features.5L Diesel SUV SUV SUV Toyota Prado Toyota Qualis Toyota Fortuner Toyota Innova 2.8-Seater.5 EV MS . This page gives information on the technical features of Toyota's Innova model and its 2.0L Petrol Innova V 2. .8-Seater is powered by a 2494 cc Diesel Engine and it offers an overall milage of. Toyota Innova 2.8Seater Diesel model in India is around Rs.8-Seater variant. safety and security features.8-Seater Car. Continue reading to know about the technical specifications of Toyota Innova 2.5 EV MS .○ ○ Innova V 2. The price of Toyota Innova 2.5 EV MS .5 EV MS .

Body .

5 seconds .Overall Length (mm) Overall Width (mm) Overall Height (mm) Wheel Base (mm) Ground Clearance (mm) Front Track (mm) Rear Track (mm) Kerb Weight (Kg) Gross Vehicle Weight (kg) No of Doors 4555 1770 1755 2750 176 1510 1510 1660 2300 5 Fuel Economy Mileage .Highway (km/l) Mileage .Overall (km/l) 14 10.6 seconds 20.6 11.28 Capacities Seating Capacity Fuel Tank Capacity 8 55 Performance 0-100kmph 1/4 Mile 17.City (km/l) Mileage .

Coil Spring. with Stabilizer 4-link. 16 valve. Turbo 2494 102 @5600 200 @1400 DOHC 4 In-line 4 Diesel Common Rail Transmission Transmission Type Final Reduction gear ratio Manual 5 Suspension Front Suspension Rear Suspension Independent. 4-cylinder. Double Wishbone. Coil Springs Steering .Engine Engine Type/Model Displacement (cc) Power (PS @ rpm) Torque (Nm @ rpm) Valve Mechanism No of Cylinders Cylinder Configuration Valves per Cylinder Fuel Type Fuel System 2. DOHC.5 Liter.

Steering Type Minimum Turning Radius (m) Rack & Pinion 5.62.854 . 9.217 Rs.31.4 Brakes Front Brakes Rear Breaks Ventilated Disc Leading-trailing Drum Wheels & Tyres Wheel Type Wheel Size Tyres Tubeless tyres 15 inch 205/65 R 15 Tubeless Price Grade Ex-Showroom Price 2.5 EV MS (DIESEL) 2. 9.53.5 G (DIESEL)2. 8.932 Rs. 8.45.14. 10.835 Rs.713 Rs.0 GX (PETROL) 2.5 EV PS (DIESEL)2.5 GX (DIESEL)Rs.12.261 Rs. 8.0 G (PETROL) 2.

This page gives information on the technical features of Toyota's Etios model and its J variant.718 Rs.606 Toyota Etios J Detailed information on the Etios J of Toyota in India. performance and other details about the Toyota Etios J.90. Continue reading to know about the technical specifications of Toyota Etios J Car.0 VX (PETROL)2. 11. 11. safety and security features. Body Overall Length (mm) 4265 .31.2.5 VX (DIESEL)- - Rs. Toyota Etios J is powered by a 1496 cc Petrol Engine and it offers an overall mileage of . Technical Specification Technical features. The price of Toyota Etios J Petrol model in India is around Rs. 504000 /-*.

Overall Width (mm) Overall Height (mm) Wheel Base (mm) 1695 1510 2550 Boot Space (l) No of Doors 595 4 Engine Displacement (cc) Power (PS @ rpm) Torque (Nm @ rpm) No of Cylinders Valves per Cylinder Fuel Type 1496 90 5600 13.000 4 4 Petrol Steering Minimum Turning Radius (m) 4.9 Capacities Seating Capacity Fuel Tank Capacity 5 45 Fuel Economy .23.

67.18.City (km/l) Mileage .631 6.Mileage .Overall (km/l) 17 13 15 Transmission Transmission Type Manual Wheels & Tyres Wheel Size Tyres 14 Inch 175/65 R14 Price Grade J G G SP* V VX Ex-Showroom Price 5.181 5.13.879 .14.Highway (km/l) Mileage .031 6.66.879 7.

Technical Specification : Technical features. 45. Body .000 /-*. Toyota Corolla Altis 1. Toyota Corolla Altis 1.8 J variant.8 J of Toyota in India. This page gives information on the technical features of Toyota's Corolla Altis model and its 1.8 J. The price of Toyota Corolla Altis 1. performance and other details about the Toyota Corolla Altis 1.8 J Petrol model in India is around Rs.8 J is powered by a 1794 cc Petrol Engine and it offers an overall mileage of . 10. safety and security features.8 J Detailed information on the Corolla Altis 1.

Overall Length (mm) Overall Width (mm) Overall Height (mm) Wheel Base (mm) Ground Clearance (mm) Boot Space (l) Kerr Weight (Kg) No of Doors 4540 1760 1480 2600 176 475 1180 4 Engine Displacement (cc) Power (PS @ rpm) Torque (Nm @ rpm) Valve Mechanism No of Cylinders Cylinder Configuration Valves per Cylinder Fuel Type Fuel System 1794 132 @6000 170 @4200 DOHC 4 Inline 4 Petrol Electronic Fuel Injection .

7 11.3 Capacities Seating Capacity Fuel Tank Capacity 5 55 Fuel Economy Mileage .44 Performance Maximum Speed 197 Km/Hour Transmission . Power-assisted. Speed-sensing 5.City (km/l) Mileage .Overall (km/l) 14.Steering Steering Type Minimum Turning Radius (m) Rack and Pinion.4 10.Highway (km/l) Mileage .

109  Toyota Fortuner 3. 1 2 3 4 Model 1.366 14.0 MT .98.8J 1.8VL Ex-Showroom Price 10.04.8GL 1.58.917 12.Transmission Type Final Reduction Gear Ratio Manual 5 Suspension Front Suspension Rear Suspension Macpherson strut Torsion beam Brakes Front Brakes Rear Breaks Ventilated Disc Solid Disc Wheels & Tyres Wheel Type Wheel Size Tyres Alloy 15 inch 195/65 R15 Tubeless Radials Sl.571 14.72. No.8G 1.

The price of Toyota Fortuner 3. Toyota Fortuner 3. 52.802 /-*.Detailed information on the Fortuner 3. Technical Specification : .0 MT variant. This page gives information on the technical features of Toyota's Fortuner model and its 3.0 MT Diesel model in India is around Rs.0 MT of Toyota in India.0 MT is powered by a 2982 cc Diesel Engine and it offers an overall mileage of. 20.

safety and security features. Body Overall Length (mm) Overall Width (mm) Overall Height (mm) Wheel Base (mm) Ground Clearance (mm) Kerr Weight (Kg) No of Doors 4695 1840 1850 2750 225 2720 5 Engine Displacement (cc) Power (PS @ rpm) Torque (Nm @ rpm) Valve Mechanism Cylinder Configuration Valves per Cylinder Fuel Type Fuel System 2982 286 @3600 650 @1600 DOHC Inline 4 Diesel Common Rail .Technical features. performance and other details about the Toyota Fortuner 3.0 MT.

8 8 8.Overall (km/l) 10.City (km/l) Mileage .Highway (km/l) Mileage .Steering Minimum Turning Radius (m) 5.9 Capacities Seating Capacity Fuel Tank Capacity 7 80 Fuel Economy Mileage .56 Transmission Transmission Type Final Reduction Gear Ratio Manual 6 Suspension Front Suspension Rear Suspension Double Wishbone 4-Link with Lateral Rod .

802 .52.Brakes Front Brakes Rear Breaks Ventilated Disc Ventilated discs Wheels & Tyres Wheel Size Tyres 18 Inch 285/60 R18 Sl. No. 1 Grade FA Transmission Manual Ex-Showroom Price 20.

. This page gives information on the technical features of Toyota's Etios Liva model and its J variant.Toyota Etios Liva J Detailed information on the Etios Liva J of Toyota in India. 3. performance and other details about the Toyota Etios Liva J. 000 /-*. 99. Toyota Etios Liva J is powered by an 1197 CC Petrol Engine and it offers an overall mileage of. Technical Specification : Technical features. safety and security features. The price of Toyota Etios Liva J Petrol model in India is around Rs.

2 . Gasoline Electronic Fuel Injection (EFI) Petrol Fuel Economy Mileage .Highway (km/l) 14.City (km/l) Mileage .Body Body Segment Hatch back B Brakes Front Brakes Rear Breaks Ventilated Disc Drum Engine Displacement (cc) No of Cylinders Power (PS @ rpm) Torque (Nm @ rpm) Engine Type/Model Fuel System Fuel Type 1197 CC 4 80 PS 104 nm 3NR-FE.1 16.

26 150 Steering Power Steering No Suspension Front Suspension Rear Suspension Macpherson Strut Torsion Beam .Weight & Dimension Gross Vehicle Weight (kg) Boot Space (l) Ground Clearance (mm) Kerb Weight (Kg) Overall Height (mm) Overall Length (mm) Overall Width (mm) Wheel Base (mm) 890 Kg. 595 liters 170 mm 890 kg 1510 mm 3775 mm 1695 mm 2460 mm Performance 0-100kmph 0-60 km Maximum Speed 18.08 7.

Transmission Gear Box Type Transmission Type Manual 5 Speed Manual Capacities Fuel Tank Capacity Seating Capacity 45 liters 5 Comfort and Convenience Features Air Conditioner Power Steering Power Windows Tachometer Yes No No No Safety and Security Features ABS ABS with EBD Airbags Fog Lamps No No No No .

18.879  Toyota Camry W1 (MT) Detailed information on the Camry W1 (MT) of Toyota in India.181 5.631 6.031 6.14. Toyota Camry W1 (MT) is powered by a 2362 cc Petrol Engine and it . This page give information on the technical features of Toyota's Camry model and its W1 (MT variant. 1 2 3 4 Grade J G G SP* V Ex-Showroom Price 5.Sl. No.67.66.

Spending on direct mail now amounts to £18 a year representing 11. which contain names and addresses of potential customers. The message should reinforce the benefit of the product and should also help the company in developing the positioning strategy of the product.8% of advertising expenditure (Source: Royal Mail 2000). Where will they promote? Clearly the company must take into account the readership and general behavior of their target audience before they select their media strategy. What message are you trying to put across to your target audience?. Could involve using money off coupons or special offers. Media strategy refers to how the organization is going to deliver their message. What newspapers does their target market read? What TV programmers do they . Personal Selling: Selling a product service one to one. There has been a massive growth in direct mail campaigns over the last 5 years. An organizations promotional strategy can consist of: • • Advertising: Is any non personal paid form of communication using any form of mass media? Public Relations: Involves developing positive relationships with the organization media public. Organizations’ can pay thousands of pounds for databases. Promotion Promotion Strategies: A successful product or service means nothing unless the benefit of such a service can be communicated clearly to the target market. Listed below are links to organization who's business involves direct mail. but it is also involves being able to handle successfully negative attention. What aspects of the promotional mix will the company use to deliver their message strategy. • • • Message & Media Strategy An effective communication campaign should comprise of a well thought out message strategy. Sales Promotion: Commonly used to obtain an increase in sales short term. Companies with effective message strategies include: Toyota: The car in front is a Toyota. Direct Mail: Is the sending of publicity material to a named person within an organization. response rates increase thus increasing the chance of improving sales. By personalizing advertising. The art of good public relations is not only to obtain favorable publicity within the media. How will you deliver that message? Will it be through the appropriate use of branding? logos or slogan design?. Direct mail allows an organization to use their resources more effectively by allowing them to send publicity material to a named person within their target segment.

watch? Effective targeting of their media campaign could save the company on valuable financial resources. Action. coupons etc may be used to push the product through the introduction stage of the lifecycle. Promotion through the Product lifecycle As products move through the four stages of the product lifecycle different promotional strategies should be employed at these stages to ensure the healthy success and life of the product. if the company has been successful with its strategy then the target customer should purchase the product. Communication Model . how can an organization use it skills to do this? Use well-known personalities to sell products? Once you grab attention how can you hold Interest. Television. Consumers pull the product through the distribution channel forcing the wholesaler and retailer to stock it. When a product is new the organizations objective will be to inform the target audience of its entry. Think. Maturity At this stage with increased competition the organization take persuasive tactics to encourage the consumers to purchase their product over their rivals. magazine. Push and Pull Strategies will be used at this crucial stage. The product is pushed onto the retailer. Organizations’ tend to use both push and pull strategies to create demand from retailers and consumers. Any differential advantage will be clearly communicated to the target audience to inform of their benefit over their competitors. AIDA is an Acronym for Attention.AIDA AIDA is a communication model which can be used by firms to aid them in selling their product or services. hence the name pull strategy. A combination of promotional mix strategies are used at this stage aimed at the retailer including personal selling. A pull strategy is based around the manufacturer promoting their product amongst the target market to create demand. through promoting features. Stages and Promotion Strategies Employed. radio. Growth as the product becomes accepted by the target market the organization at this stage of the lifecycle the organization works on the strategy of further increasing brand awareness to encourage loyalty. Interest.. Desire. A push strategy is where the manufacturer concentrates some of their marketing effort on promoting their product to retailers to convince them to stock the product. When a product is launched the first goal is to grab attention. Push & Pull Strategies Communication by the manufacturer is not only directed towards consumers to create demand. clearly stating the benefit the product has to offer? The third stage is desire. hence the name. . and direct mail. how can you make the product desirable to the consumer? By demonstrating it? The final stage is the purchase action.

. most homes are linked to modems of 56K. acting like a distributor. However. Owning a website is a now a crucial ingredient to the marketing mix strategy of an organization. In America most consumers only spend 10 seconds browsing on a web page. The future seems to be with ADSL networks which will speed up access to the Internet dramatically running at 512K per second. Toyota handles the physical distribution and order management of Volkswagen to their dealers. particularly in the UK the e-commerce revolution is hindered by two factors. The Volkswagen channel was set up by Toyota as part of the efforts by the Japanese government to show that the Japanese distribution market is not closed to foreign cars. Shoppers can now purchase from the comfort of their home 24 hours a day 7 days a week. However. Consumers are still weary of the time-spent surfing. Consumers can now obtain instant information on products or services to aid them in their crucial purchase decision. The e-commerce revolution promises to deliver a more efficient way of conducting business. Internet Promotion The development of the world wide web has changed the business environment forever. As the growth of people signing on-line grows the access speed slows down. Toyota: Demand Chain Management In addition to the four major distribution channels. European football stars are now issuing press releases over the web with the sites registered under their own names. Firstly the cost of logging on to the net. which topped a 1 million after a few days. Toyota has two small channels: Volkswagen and Rental. the high cost is slowing down the take-up. Sony Japan took pre-orders of their popular Placation 2 console over the net. The number of homes that are linked to the web in the UK is only 25% of all house owners. before they change sites. Dot com fever has taken the industry and stock markets by storm.Decline as the product reaches the decline stage the organization will use the strategy of reminding people of the product to slow the inevitable. Secondly. If e-commerce businesses are to succeed the home penetration rate of internet access must also increase. Hit rates are phenomenal. within the UK it is 2 minutes. again whether this format is adapted depends much on the cost.

Customer satisfaction 4. So far. excluding advertising budgets. After this one year. These dealers have to submit plans for improvements to be evaluated by Toyota. Number of showrooms. who then transfer the orders onto Toyota. The normal contract term with dealers is three years. based on three basic principles: 1. The main competition among dealers involves after-sales service and customer handling. It is not a pure pull process. made up of Toyota dealers nationwide. Such a strategy motivates dealers to be more proactive. Advertising is planned by the dealers and Toyota. Encouraging competition among the channels: Competition is a means to improve. and Toyota can only help them to invest in the right things to improve. In the latter . Sales of new and used cars (units and market share) 2. exists as an advisory group to interface with TMC and to foster dealer friendship. • Toyota measures the performance of dealers periodically. service shops and staff 5. Dealers are encouraged to invest in improving their showrooms and facilities. if the dealer continues to perform poorly. then the dealer may be asked to reduce the primary marketing area it is responsible for. Profitability Criteria 1 and 2 above constitute around 50 percent of the weight in the evaluation. Winning jointly: Both the dealers and Toyota must prosper jointly. the customer order process runs like a pull process. • Domestic Vehicle Ordering and Inventory Management System: In Japan. 3.• Toyota applies the “Toyota Way” to manage dealers. The Toyota National Dealers Advisory Council. no dealers have been terminated due to continual poor performance. Dealers have invested a total of ¥80 billion annually for such improvements. so that they could serve their customers better with shorter response time. with customers placing orders with the dealers. using both a ranking system and a recognition system. as dealers! the larger ones in particular! also get stocks based on forecast. Independence of dealers as outside investors: Dealers are free to make independent decisions. while dealers are responsible for local sales campaigns.level advertising to create and promote brand image. Toyota is primarily responsible for product. or another dealer could be added on to this same primary marketing area. 2. The dimensions of evaluation include: 1. Sales from after-sales service (units and market share) 3. Dealers who performed poorly in the above evaluation are given a one-year contract term.

China. Argentina. In addition. Malaysia. Toyota has manufacturing or assembly plants in Japan. Pakistan. Thailand. the traditional method of sales through home visits is being replaced by showroom sales. Toyota owns 24 of these dealers and the remainder is independent. 2010.300 sales personnel and operating approximately 10. Sri Lanka. Toyota expects this trend to continue. Poland. Toyota believes that this extensive sales network has been an important factor in its success in the Japanese market. at March 31. with a view toward improving customer satisfaction and operational efficiency. and Russia. Portugal.case the delivered cars are stocked at a stocking point where the dealers can inspect and install options when the actual customer orders . Venezuela. Brazil. Daihatsu’s sales distribution network consisted of 64 dealers employing approximately 7. Canada. particularly in the minivan and recreational vehicle segments. and more recently. 2010. manufacturing or assembling vehicles for local markets. . however. the United States. and accordingly plans to review all aspects of its sales activities.000 sales and service outlets. the Philippines. As of May 31.000 sales and service outlets. France. Turkey. Indonesia. this network consisted of 2694 dealers employing approximately 40. Daihatsu owns 36 of these dealers and the remainder is independent.000 sales personnel and operating more than 8. In recent years. Colombia. The percentage of automobile purchases through showrooms has been gradually increasing. South Africa. Australia.  Places of Manufacturing Toyota has factories in most parts of the world. Mexico. Vietnam. India. Egypt. including its customer service model at showrooms. Czech Republic. • Distribution Toyota’s automotive sales distribution network is the largest in Japan. A large number of the cars sold in Japan are purchased from salespersons who visit customers in their homes or offices. the United Kingdom.

gasoline engines in Indonesia and manual transmissions in India and the Philippines. Africa. and to satisfy market demand in more than 140 countries worldwide. IMV called for diesel to be made in Thailand. Indonesia. Oceania.Toyota initiated the "Innovative International Multi-purpose vehicle" project (IMV) to optimize global manufacturing and supply systems for pickup trucks and multipurpose vehicles. and the Toyota Innova. Toyota would use plants in Thailand. These four main IMV production and export bases supply Asia. for supply to the countries charged with vehicle production. the Fortuner. Argentina and South Africa. Latin America and the Middle East with three IMV vehicles: The Toyota Helix (Vigo). For vehicle assembly. Europe. :  THANK YOU : .

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