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Kingfisher Airlines is one the India’s largest aviation company with a global presence. The company is a part of the UB group, the company has strongly focused on innovation and differentiation widely. The company focuses on delivering a world class in flight service along with a delectable gourmet cuisine and personal environment. The company has focused on maintaining a brand leadership since it has came into existence, the company has focused on introducing a premium class flights as well as low cost flights. There are three classes on which kingfisher airlines focuses on i.e. Kingfisher airline, Deccan charters limited and Deccan aviation limited.
“A Leader is one who knows the way, goes the way and shows the way’ – John C. Maxwell A leader is one who plays a major role in every aspect and functional area of a business. They are the one who focuses on demonstrating distinctive skills, experiences, personalities and motivates employees. A leader must be capable and should facilitate interactions within a group. A leader provides direction, encouragement to evoke desired behavior he also motivates them to overreach themselves. Leaders have several characteristics and traits which help them to think out of the way and succeed, with their skills, knowledge and style the leaders are able to lead the way. Leaders have the power to influence others and shape the behavior of others in a particular direction. The tactics that can influence the subordinates are rational persuasion, inspirational appeal and consultation, so as to improve their performance which can help in overall growth and development of the organization. The leader generally begins with low cost, low risk tactics to motivate their subordinates. The leaders try to focus on upward appeal as that is the tactics which could effects the performance of the subordinates the most. Inspirational appeal, ingratiation and
an Indian who has done his masters in Business Administration has shown exceptional leadership traits. There are several social. Within five years. and courage. Inspire means "to breathe life into. Some of the personal traits that are displayed by the leaders are Self confidence.pressure are the tactics that work in a downward direction (William’ 2001)." The leader needs to have several characteristics such as self confidence. With the exceptional visionary skills and traits of the CEO. These are the few qualities of leaders. Kingfisher airlines have become the only five start airline of India which is operating in a global market. Kingfisher airline today is one of the most renowned aviation company.aspx) Page 2 . strong decision making. Leaders have several traits such as empathy. People focused. Kingfisher airline focuses on being the best airlines which ‘consistently deliver a safe. Leaders focus on inspiring their followers as well their subordinates so as to enhance their growth. charismatic. enthusiasm. adaptability. focused which will help in influencing their followers and will help in enhancing their performance and the growth of the organization. value based and enjoyable travel experience to all its guests’. physical. He has focused on looking ahead and creating a shared vision for all its employees. intellectual attributes which differentiates a leader from the others. good decision making. chairman and CEO of UB group.com/aboutus/vision-values. He took over the business from his father and focused on a futuristic vision of growth. awareness. open minded. who is a visionary. the Kingfisher has seen a major change in the growth of the organization along with the employees and subordinates of the organization. Vijay Mallaya. he is being looking forward and focusing on envisioning all the possibilities and enlisting its employees in a shared view of the future. Vijay Mallay. CEO of Kingfisher: Kingfisher is headed by Mr. (http://www.flykingfisher. motivation. social communicator. decision maker. analyst. He is focused in handling diverse business and had given a new growth to the diverse business operating on a global scale.
giving added confidence and assurance.He has established Kingfisher brand as a sign of dependability and leadership. the awards that were given to Kingfisher includes ‘Best Brand leadership Award’. Service. there are array of awards that has been awarded to Kingfisher which shows the leadership of the brand. ‘India’s favorite Airline’. ‘Excellence in consumer responsiveness’. With his innovative thinking and visionary goal. teamwork and accountability. the Kingfisher airlines has been awarded quite a lot of awards which shows its leadership style. His approach and philosophy towards business is very clear. The values on which the organization works on are Safety. ‘three global awards at the skytrax world airline awards’. it is one of the best organizations to work in. ‘Top service brand’. Page 3 . he focuses on providing the best value to its guests. The managers of the kingfisher airlines have focused on craving out time from urgent but the most endless operational matters. Task 2: Human Resource Management: Managing diverse culture and diversity: For Kingfisher. the employees are the extension of their brand. He believes in providing unedifying flying experience to its guests with a focus on entertainment which are stated as a cornerstones of building a strong business. ‘India’s top 25 innovative companies’ etc. ‘Business Leadership award for aviation’. With a focus on leadership skills. Happiness. The organization focuses on developing their employees so as to build an interactive and efficient work culture which will help in enhancing the productivity of the employees and organizations. Vijay Mallaya has been successful in establishing his diverse businesses.
diverse thoughts and innovation which help in having a competitive advantage within the organization. concepts Page 4 . the company focuses on providing more and more options to its customers. in this different people of different culture are able to interact which helps in increasing the creativity and innovation within the organization which helps in increasing the productivity and output of the company. Diversity point to behaviors and actions managers can take to foster a positive. Kingfisher’s diversity and inclusion strategy aligns with their business goals and leadership priorities in key areas including workforce diversity and employee development. As organizations around the world compete for customers. the company has a wide array of diverse customers who come across the world. they offer customers choices that are quite different. At Kingfisher airlines. Apart from having diverse workforce. behavior and the style of communication of an individual. the company strongly focuses on fulfilling the needs of the customers as well as employees globally. Culture: Culture plays an important role is assessing the value. Kingfisher airlines have focused on increasing the team involvement. Diversity in the organization helps in building up a strong working culture in the workplace. It helps in creative thinking. Diversity to a great extends helps in capitalizing on the growth of the business opportunities of the brand. Kingfisher working on a global scale has diverse customers. customers and guests or customers diversity. The employees are trained so as to deal with the customers of diverse nature and keep them satisfied. from different background and culture. Diversity is very important in today’s workplace so as to have competitive advantage. which is achieved through delegation. Through delegation and diversity. managers are able to facilitate training and development which helps in development of the multiculturalism culture and diversity in the organization. which leads to enhanced performance and increased profitability for our company. the employees of the company are diverse.Diversity: Kingfisher is a global company. inclusive work environment. strategic relationships and reputation management. “Culture is learned. patterned assumptions. Culture defines the people’s way of living their life and the way they react to a particular situation or in an environment.
you can dramatically improve employee engagement and performance” The organization focuses on keeping their employees happy as they think that if the employees will be happy they will focus on keeping the customers happy. The managerial culture in an organization emphasizes strongly on rationality and control towards the organization. Leadership versus Management: Leadership requires power which focuses on influencing the thoughts and actions of other individuals in the organization. technological advancement which is important for the growth of the organization. By explicitly communicating what makes your firm unique. products and services that are used in the organization. stability. strategies. Organization culture fosters an organization to achieve its business goals and objectives. they work more as a problem solver whereas a leader needs to be direct in getting the task fulfilled. outcome orientation. Leadership and organizational culture are the most important part of an organization which helps in improving the efficiency and productivity of the organization. Culture defines several values and beliefs in an individual which are in rooted in an individual in the culture an individual has brought up. The organizational culture also fosters changes in the organization like downsizing. Strategies followed at Kingfisher: “Every company needs a signature experience that set it apart. Even the style of communication as well as the accent and the language is rooted through the culture. which helps the organization to outperform. Seven dimensions of the organizational culture are “attention to detail. so as to enhance the productivity within the organization. The culture of the organization helps in increasing the efficiency of the organization as well as the employees.and behavior and the resulting artifacts” (Chalrles H. people orientation. Leaders needs to set an example in an organization as being an element of culture. aggressiveness and team orientation”. The corporate culture of the organization brings out the value and norms of the organization as well as the organizational behavior in respect of technologies. innovation and risk taking. Kraft). The manager needs to focus on the Page 5 .
Three main leadership theories were developed by different researchers i. This theory differentiates a leader from a non leader on the perspective of the behavioral characteristics possessed by the leader. The leaders with high level of self-confidence and self-esteem believe communication to be the key for leadership in the organization. behavioral theories and Situational theories. the managers ensures that the employees are working effectively and efficiently and fulfilling their responsibilities at different level across the organization. Trait theories. physical or intellectual traits that differentiated leaders from non leaders’ (Robbins.e. The managers and leaders at Kingfisher has tackled with different situations in a positive way and have resulted in success. The employees at Kingfisher airlines are informed about different happenings and information happening across Page 6 . 8thed). Leadership theories focus mainly on situation and advanced skills levels that a leader possesses. social. even during the time of recession. Situational Leadership takes into consideration that how a leader behaves in different situations and how well is he capable of handling the particular situation. Leadership Theories applicable on Leaders of Kingfisher: Trait theories: The leaders at Kingfisher display the trait of charismatic leaders. and has been able to successfully generate profits. Leadership: Review of Literature on Leadership theories: Leadership theories brings into picture different leadership qualities and traits that an individual have. Different theories have been developed by different researchers where different leadership concepts can be applied. they are more focused on the culture of the organization whereas the leaders focus on the goals of the organization and ensures that the employees are working in line with the organizational goals. Trait theories are the ‘Theories that sought personality.working of the employees across the organization. the leaders at Kingfisher focuses on communicating with the employees of the organization so as to maintain their enthusiastic and excitement level. The managers of Kingfisher focuses on being impersonal and are nor very passive towards the goal of the organization. Behavioral theory rests on the assumption that Great Leaders are made not born.
According to this theory. Through this theory the leaders focuses on the performance of the employees which is enhanced by providing them effective training and the motivation which helps in achieving the required goals of the organization. Hersey and Blanchard’s Situation theory: Leaders should adapt their style to follower development style (or 'maturity'). Employees who know what’s going on understand how their work boosts the collective well-being of all the employees. ambitious and achievement oriented which has helped in the success of the organization. Strong emphasis is given on the goal of the organization than on the personal goals and requirement of an individual in this theory. the managers and leaders of the organization are highly motivated so as to achieve the organizational goals as well as group goals. The management spend lot of time with their Page 7 . Behavioral Theories: The Managerial Grid: Kingfisher is an organization which is highly concerned about the productivity of the employees and growth of the company. The leaders at Kingfisher focus on high task and high relationship with his subordinates displaying the selling characteristics. Kingfisher changes and reduced its cost structure so as to give added value to its customers.the organization. based on how ready and willing the follower is to perform required tasks (that is. The leaders at Kingfisher are Cooperative. Situational Leadership: Path-goal Theory. the chairman and the leaders of the organization are highly futuristic and focus on controlling different outcomes. and that translates into motivation. They are highly committed and focuses on inducing tryst and respect in the organization. the leaders of Kingfisher the leaders needs to be quite flexible so as to change the requirements as per the change in the situations and environmental conditions. energetic. their competence and motivation). The same can be noted during the subprime crisis which had hit the globe.
the leaders at Kingfisher are relation-oriented as well as task oriented. Leaders at Kingfisher follow this model. As per the Contingency model. he successfully empowers his subordinates by helping them to become self-sufficient and confident in doing their work. This theory is based on the style that is depicted by the leader and the situation in which the task is perfumed. With a positive vision he successfully motivates and enhances the performance of his employees. is one of the visionary leader who believes in innovation and have a strong vision for future. thus helping in improving the performance of the employees. The employees are given new project to work on which improves the productivity of the company. as the performance of the employees is based on the style that is depicted by the leaders and several situations under which the organization works. With the strong leadership qualities that are possessed by the Vijay Mallaya. This vision and the focus on communication and training its subordinates. Contingency Theories: Kingfisher follows ‘Visionary Model’ of Leadership. This is a theory of leadership which is applicable in almost all the organization. Leaders can and should change their Page 8 . Vijay Mallaya. high task structure and low position power which helps in the situation of leading in the organization. the managers and the leaders at Kingfisher focuses on building good leader-member relationship. King fisher focuses on training their employees extensively as well as their development which helps in delivering the best output in their work. they are concerned about their subordinates or the employees and focus on getting the job done by the employees. it is one of the leading innovators in the field of Aviation. As per the ‘Fieldler’s Contingency Theory of Leadership’. He motivates his employees to innovate and move ahead of its competitors. They have been trained in such a way that they are in a position to handle different situations that can be faced by them at the time of the employment. Kingfisher has been able to perform at its best. Mr. They are motivated to work in a group so as to have productive results.employees so as to motivate them and advise them to perform them in a particular way so as to improve the performance of the employees. Leaders help their followers to adopt themselves according to the organizational culture by motivating them to work together in a group.
The organization focuses on identifying the key potential of their employees and tries to enhance those potential which helps in bringing out the best traits of the employees. There are several activities that are conducted by the organization so as to motivate the employee and motivate them to participate in different activities. The organization culture and environment has been built in such a way that the employees feel comfortable in that environment. Through this model. Leadership Style at Kingfisher: The leaders and the managers of Kingfisher focus on developing the people. they generate and evaluate alternatives and attempt to reach consensus on a solution. empowered staff. It has helped the organization in gaining value and catering to the best services to the customers.e. partnerships outside the organization. This helps them in achieving their targets and goals that are set by the organization. With a focus on these the organization has been able to “Create a ‘people environment’ where they truly can be all they can be. Vijay Mallaya has strongly focused on innovation and creativity which has become the keystone of the company. different communication patterns and strong Page 9 . Vijay Mallya focuses on following five P model of creativity i. knowledge sharing systems. By assigning them new tasks and involving them in new tasks enhances the performance of the subordinate. Persuasion. honesty/integrity. They follow participative type of leadership in which the leaders focuses on sharing the problem with subordinates as a group. the desire to lead. it is possible to train leaders to better fit their style to their followers. the leaders involve their subordinates several tasks that are performed by the leader. and together. Persistence. cognitive ability and knowledge of the business. Passion. These include drive.Innovation and creativity works as the core competence of the organization as it helps in focusing on providing best services to the diverse customers across the globe. The organizational climate is focused on a open climate.” This will help in developing and enhancing the potential of the employees.style to fit their followers’ degree of readiness (willingness and ability). self-confidence. Kingfisher treats communication as the best mode of leadership. Playfulness and Positivity which helps in building up a strong leadership of its organization. It helps in enhancing the performance of the employees. Therefore.
and political-Legal requirements. Along with the prevalent nature and condition of the environment. Transformational Style of Leadership: As transformational leaders. powerful external stakeholders. He believes in delivering best customer service which he thinks can be gained by keeping its employees happy. Vijay Mallaya focused on studying various external factors of aviation industry in India as well as across the world like market conditions. he adopted several measures so as to incorporate different services to its customers. Page 10 . the leaders at Kingfisher identify themselves as change agents who believe in courage and people. With this strong vision. Vijay Mallaya focused on giving a leisure journey to its customers by providing them unedifying experience. the organization focused on designing the strategies which helped in making the company ‘The best airline of India’. development. Several traits such as value driven. They help in making subordinates aware of their needs for personal growth. lifelong learner. and ability to deal with complexity and long visionaries are the key traits which helps in building up a strong organization. The vision of the company is presented in front of the employees in an inspiring manner which helps the employees to fulfill the set goals and objectives. Motivate their subordinates to work for the good of the organization rather than exclusively for their own personal gain or benefit with a strong focus on innovation and creativity.interpersonal ties among team member which has helped in enhancing the performance of the employees. Leadership Strategies adopted by Kingfisher Airlines: There were several leadership strategies that is being adopted by the organization which has helped the organization in being the best aviation company of India. and accomplishment. market share. This helps the organization in fulfilling the set goals and objectives of the organization. They focus on encouraging the awareness of subordinates’ and help them in analyzing the importance of the tasks and the importance of performing well.
This will help in improving the performance of the employees which impacts the growth of the organization. They focus on taking the input from their employees.net/more. The management takes an initiative to provide its employee different Health benefits.html). The leaders in the organization focus on involving their employees in the decision making displaying Participative leadership. and esteem needs. then safety. The way the managers and leaders communicate helps in motivating the employees and subordinates and enhancing their performance. The Safety needs of the employee are met by tolerating mistakes and urging employees to do Page 11 . a 401(k) plan. Applying different motivation theories across the organization. Give people affection and security. Participative Leadership is very important in improving the productivity of the employees as it helps in developing a sense of belongingness. The company follows humanistic approach towards its employees whereas the other companies are more focused on scientific approach. the management of the company has applied several motivational theories to develop a culture that includes interesting jobs and empowered employees. listen to their ideas and motivate them to contribute in the working of the organization and decision making.abrahammaslow. who states that people are motivated to first satisfy physiological needs. social. The company helps in satisfying the needs of the employees so that they are motivated.Communication plays a major role in Kingfisher and enhancing the skills of the employees in the organization. Motivation: Motivation is one of the key aspects of the organization. It is important that a leader listens to their employees and incorporate their idea. the company is able to build on a strong out performing workforce who are highly motivated to enhance the performance of the organization. The company focuses on giving high affection to its employee. which is reflected from the commitment of the employee. airline travel and salary or pay scale which is above the industry standard help employees satisfy physiological needs. The company follows the needs hierarchy developed by psychologist Abraham Maslow. and finally self-actualization needs. and they will give affection and be secure in their feelings and their behavior’(http://www. As stated by Abrham Maslow ‘The fact is that people are good.
The employee has a strong feeling of accomplishment. honesty. Page 12 . perception is the way an individual views the job.E. the management considers the intrinsic as well as extrinsic rewards of the employee. It indicates that motivation is influenced by people’s expectations. and open communication. They are also provided with benefits on air travel across the globe. as factors that influence his or her job behavior. On the other hand. Finally. The Social needs are met by Kingfisher’s family atmosphere. Employee shows high level of job satisfaction in the company. Lawler focuses on the value a person places on a goal as well as the person’s perceptions of workplace equity. This helps is generating high productivity. health and dental benefits. so the employee enjoy working here and have positive attitude towards the job assigned to them.e. the employees are committed to their goals and they are determined not to lower or abandon their goal. At Kingfisher. The employee at Kingfisher also reflectsDouglas McGregor’s Theory Y in assuming that workers will do what is best for the organization when the opportunity arises. they have a strong belief that they are capable to doing the job efficiently and effectively. or fairness. In a work situation. which are able to fulfills the intrinsic rewards of the employee. Employees have high self efficacy i. It encourages the employee to work harder. Employee works keeping in mind the goal setting theory. which helps employees feel they belong to a group.what’s necessary to please customers. One process theory by Lyman Porter and E. a feeling of recognition. The employee view their work as being natural as the company has tried to make the organization a fun place to work in. 401(K) pension plans and other benefits. the highest-level need of self-actualization is met by encouraging employees to reach their highest potential. employees are given more pay than the industry standards. The company’s environment helps workers feel secure by stressing integrity. Formal and informal recognition for their contribution helps employees meet esteem needs.
This also helps in building up a positive attitudes. the managers and the leaders gives a strong priority on placing on keeping the culture and guiding the employees. The organization should also strongly focus on engaging employees which will help in creating a sense of social mission which will be central to the company. Task 3: Recommendations: Leadership is one of the most important aspect which helps the organization to perform better. Employee development should be main focus of the organization by catering them knowledge about different culture and people across the globe. The company should focus on investing heavily on training and strengthening the social mission of the company. According to the survey. the company focuses on giving the best value to its customers by focusing on their diverse needs and culture. With a string focus on the meeting the global standards of all the fleets and aircrafts and adoption of latest technolo9gy helps the organization in catering to the needs and demand of the consumer on a global scale. Intense focus needs to be given on culture and human capital which should be the high priority. The organization should also focus on giving emphasis on individualism which will help in the out performance of the employees. empowering the employees to enable communication and help the organization in making different decisions. persistence and sense of reciprocity in the Page 13 . by adopting this style of leadership style the employees are motivated to act in the interest of the businesses. so as to know the type of leadership that is most preferred by the employees of the organization.Strategies to retain diverse customers: The company operating on a global scale has diverse customers. The company focuses on providing world class experience to its customers leaving aside all the stressful condition and providing them relaxed and delightful flight. “Transactional” styles of leadership is the most preferred leadership style which helps in motivating the employees across the organization. So as to enhance the motivation of the employees to apply Multifactor Leadership Questionnaire (MLQ). This will help in encouraging openness by developing and personally modeling system with a strong focus on transparency in the organization.
healthy risk taking environment and learning in the organization. The support. Emotional style of leadership has overwhelming impact on the employees as it helps in creating a certain environment in the organization which will create an environment an environment which focuses on information sharing. thus improving on the productivity of the organization. Conclusion: Leaders are one of the biggest motivators for their followers in the organization. Employee investment along with leadership development will help in enhancing the performance of the organization. By adopting the Employee first policy the company will be able to make employee feel more personally responsible towards the organization. A strong focus should be given on building the employee commitment by encouraging openness. The leaders should adopt an open looped environment. With this the employees will feel motivated and will be urged to keep their customers happy which will help in increasing the productivity of the organization.employees which will enhance the performance of the employees and the organization will help in dealing with the diverse culture of the customers. The organization should also focus on building a family type of work environment which will help in enhancing the performance of the employees. the path that is shown by leaders motivates and helps their followers to perform well and enhance Page 14 . The organization should also strongly focus on achieving CSR targetsand good governance which is important for the development of the country along with the development of the country. This is one of the most important trait that can be adopted by the leaders of Kingfisher which will help in enhancing the performance of the employees. The leaders of Kingfisher should also focus on building the employee commitment through transparency as well as accountability. trust. One of the most important aspect of leadership which helps in enhancing the performance of the employees across the organization is Emotional Intelligence. looking after the interests of the employees and their families and ask employees to look after the company’s interest in return.
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