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Compiled with the assistance of the Tiger University Program of the Estonian Information Technology Foundation

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PANTONE 1807 PANTONE Black

ess

Presenting the Product


Ilya Shmorgun,Valeria Gasik, David Lamas

Pitching
A selling technique Either an introduction or a descriptive
expansion

Core Information
Introduction What is it? Description How does it work? Value proposition How is it related to
me?

Cost What is the price? State What how you done so far?

Core Information
Market Who is using this? Competition Who does it now? Competitive advantage Why is it better? Future How will it develop?

Think of...
Attention grabbers (ie. questions,
statements) investors)

Audience (novices, experts, possible In some cases elevators and moms

Main description should t on the back of the business card.

Elevator pitch
60 seconds 8 seconds to get the interest About 150 220 words in total Short sentences, plain English No jargon Believe in what youre saying

Basic tips for app promotions

Display authentic screenshot


of the application

Works with x, y, z Mention the unique features Gain exposure Create hype Launch on a big scale

(wom, social media, tech-blogs...)

PR page example

PR page example

Sharing

Screenshots

Logo

Link to store

Features

Assignment
Compose a presentation If you have time do a promotion page mock-up Present your work main presentation and video your work process
diary, mock-ups, lessons learned

(promotion site)