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Ashis K. Pani
Business Characteristics Old Vs. New Economy
Old New • Conforming to mass needs • Local orientation • Cost saving through vertical integration • Consumer visits location/inspects goods • Market infrastructure constrains quick changes • Limited choices through predetermined channels • Need for individual, customized products • Global orientation • Flexibility through outsourcing • Choice by on-line description • Market infrastructure enables quick changes • Many choices through multichannels
Factors limiting businesses to benefit from the traditional EDI
– Significant initial investment is needed – Restructuring business processes is necessary to fit the EDI requirements and standards – Long start-up time is needed – Use of Private VANs is necessary – High EDI operating cost is needed – There are several EDI standards – The EDI system is complex to use
From Traditional to Internet-based EDI • Reasons……. – Using the Internet to exchange EDI transactions is consistent with the growing interest of business in delivering an ever-increasing variety of products and services electronically. . – Internet tools such as browsers and search engines are very user friendly and most users 8 today know how to use them. particularly through the Web. – Using the Internet can cut communication cost by over 50%. – Internet-based EDI can compliment or replace current EDI systems.
The e-Commerce Matrix Business Business Consumer Government B2B: B2C: B2G: GM/Ford EDI Amazon. Networks eProcurement C2B: Priceline G2B: Online tender C2C: eBay C2G/G2C: Online voting Consumer Government G2C: G2G: State Tax returns. Dell Tender online. government to Central paying traffic government fines 10 .
Why to get involved in e-Commerce Access to a global market Ability to provide quick and convenient comparison shopping The ability to reach new customers Ability to target consumers more precisely 24X7X365 operations Create more intimate relationships with customers and better customer service Increased efficiency of operation Ability to convey more accurate product and services information 11 .
Business issues of e-Commerce Questions that businesses ask to any new idea • How does it fit with our strategy? • Should our strategy change? • What does this mean to our competitive situation? • Do we expect in the short term or this is a long term investment? • How much will it cost? • What do we expect to accomplish? • How will we measure the success? • How does this effect our sales channels. our partners. our suppliers? 12 .
19 . accessed through defined interfaces. Architecture covers not only the components. Infrastructure describes and characterizes the main components that support an e-Business. but the way these components are structured and the way they interact with each other.e-Commerce Architecture and Infrastructure A component is a modular unit of functionality.
Three-tiered client/server system Back-End Tier Web Server Commerce Server Middle Tier I*net Web client 31 .
Three-tiered client/server system Service system Backend system Web Server Application Server Internet Database Firewall Intranet (Secure) Client side Server side 32 .
.g. mainframe) LAN 3 .Multi-Tier Site Architecture User Demilitarized zone (DMZ) Layer 1 Layer 2 Layer 3 FW 2 FW 3 1 Internet R FW FW Firewall R router Load Balancer LAN 1 LAN 2 Web Server Commerce Server LAN 4 Database Server (e.
Why e-Commerce site is structured in Layers To improve Systems Functionality Performance Scalability and Reliability 40 .
Putting your business online • Register a Web Address (Domain name) • How much it cost? 41 .
com or javadelights.g. Flowers.g.g. goodcoffee.g.What constitutes a good domain name? A great domain name is a critical branding opportunity and markets itself •Make it memorable – e.com works better than onlinecdstore. cdnow.com •Choose an intuitive name – e. Amazon.com works perfectly for a florist •Keep it short – e.com • Make it easy to pronounce and hard to misspell 43 .com •Describe your business – e.com is much catchier than booksonline.
Build a web site that serves your business Establish your Web identity Find the right online home Build an attractive storefront Secure your site Arrange payment services Promote your web site Get a right domain name or web address Select an ISP to host your site Build an user-friendly site Let customers know they can trust you Make it easy for customers to pay you Let the world know about your site 44 .
Components of an e-Commerce Architecture • Web Clients • Web Server • Commerce server software • Connectivity tools • Back-end systems 45 .
43 5.792.03 7.229 Percent 54.956. (www.264.02 26.345 15.865.723 sites.netcraft.uk) Server Apache Microsoft-IIS Google nginx June – – – – 2010 111.co.Web Server • Market Share for Top Servers Across All Domains by June 2010 – survey received responses from 206.321 53.375.950 11.44 47 .
com • Web Hosts (a tenant in a server) – A source for locating a suitable Web host – www. webacres. in-command. Angelfire 48 .Choosing the Right Server • Your Own Web Server • Your Server in a Server Firm (co-locating) – MacUSA.net.com. – Geocities.com • Free Public Server – America Online.budgetweb. Compuserve.
. OS. network interface.Web Server Elements Web Server is combination of H/W. and HTTP server HTTP Server TCP/IP Operating System Hardware Processors. disks. Networking S/W. etc.
search tools • Commerce Management Tools – Content management (Vignette). • Back-end Integration Tools 51 . Credit card verification – Registering visitors. Inventory tracking – Purchase order generation.Commerce Server • The Storefront Implementation Tools – Product administration. Replication and Clustering – Site usage statistics and remote administration.
1. Offers appropriate ownership models. Enables improvements to site search and external search engine discovery (for example. Leverages external Web services (e. Google. wikis. Google Analytics and product reviews) and internal Web services (such as fulfillment systems.. 10. Integrates with other points of interaction. software as a service (SaaS). 8. Supports multiple forms of payment options for B2B and B2C sales. such as licensed software. outsourcing and open-source software (OSS). 2.0 rich Internet application (RIA) customer experience with shopping tools. 9. such as shopping cart management. Has a large. Web hosting services. such as product reviews. product catalogs and settlement processes required for B2B and B2C e-commerce. 4.g. blogs and Really Simple Syndication (RSS). especially those that improve and grow quickly. ERP or call-center-based Web services) to complete the customer experience. Google Maps. Enables personalization of the overall online experience. Provides a Web 2. Provides all key commodity e-commerce components. Provides product/service recommendations in real time. 7. 6. deep set of technology and service partners. . MSN and Yahoo). Bing. 52 3. such as mobile smartphones and Web-capable phones. 5. and the ability to leverage user-generated content.
IBM’s DB2.Connectivity Tools – Designed to push and pull data from Web/Commerce server to back-end system Back-end System – Relational data bases (Oracle. Microsoft’s SQL) – ERP systems (SAP and PeopleSoft) – Transaction-based system (MQSeries) 55 .
it may be appropriate to do the work in house or outsource it.Implementation Strategies In planning e-commerce. Gaining Competitive Advantage Vision Statement Goals (A goal is a measurable account what you want) Strategies (strategy is a technique for achieving your goal) 56 . Content development • Software development and integration • Deployment • Long-term operations In each phase. there are five processes to consider: • Project design • Site development.
Case I: B2B Auction System for XYZ • Client : A medium size Investment Banking firm • The system proposes to create an Internet based platform for trading Financial Instruments for the company with other entities • Auction will be the main mode of trading • Internet based trading seen as more efficient because of superior price discovery in comparison to existing mode like telephone • The system has two components – Main website for web-community – Auction site (Trading platform) for members .
Case I: Technology • • • • • • Web Server Apache Java Servlet/JSP Engine Jakarta-Tomcat Database Oracle 8i Content Managemnt Website Director Search Engine DTSearch News Feed Siteware (Screaming Media Inc.) • App Server Weblogic .
Case I: Technology • Software Products – Application ServerBEA WebLogic 6.0 • Other Interfaces – Security (128-bit SSL) VeriSign – Credit Card Verification Cyber Cash – Swap Calculator Polypath • Development Tools – Web authoring – Analysis and Design Dream Weaver 3.0 Rational Rose 2000 .
0) 61 .) HTTPS JSP/HTML Java Servlet Session Bean Entity Bean Oracle 8i RMI over HTTPS Trading Desk Auction Engine (Java RMI Server) Shared Memory Serial Device T&T Feed Socket Graphs: Indexes Socket Server (C) Parser (C) Daemon Proc (C) Bidder’s Browser J2EE Server (Weblogic 6.Architecture Other functions (Registration. Auction setup etc.
Case II: B2B eMarketing System for XYZ • Client : A big size steel industry • The system proposes to create an Internet based platform for trading steel • Internet based trading and financing seen as more efficient because of ease of fast communication • The system consists of – Trader registration (buyer and supplier) – Sales Order Entry – Financing .
0 Oracle8i • Other Interfaces – Security (128-bit SSL) VeriSign – Bank Interface XML • Development Tools – Web authoring – Analysis and Design Dream Weaver 3.Case II: Technology • Software Products --Web Server – Application Server – Database Netscape iPlanet 6.0 Rational Rose 2000 .
0) .Case II: Architecture Registration Setup HTTP JSP/HTML Java Servlet Session Bean Entity Bean Oracle 8i XML Messaging Any future Feed Trading Desk Browser J2EE Server (iPlanet 6.
Case III: eConsultancy System for XYZ • Client : A big size Law Firm • The system proposes to create an Internet based platform for online registration consulatncy • Internet based consultancy seen as more efficient • The system consists of – Registration – Subscription to publications – Consultancy .
0 Rational Rose 2000 • Web Server MS IIS .0 • Other Interfaces – Security (128-bit SSL) VeriSign • Development Tools – Web authoring – Analysis and Design Dream Weaver 3.Case III: Technology • Software Products – Database MS SQL Server6.
Case III: Architecture Registration Setup ASP/HTML MS SQL Server Credit Card Interface Browser IIS .
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