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Mar 17 2010 by James Costa |24 Comments |StumbleBookmark
Writing and design have always been two passions of mine. When someone first approached me with a writing opportunity for their blog, I was shocked. It hadn¶t crossed my mind for a moment that the two could be brought together harmoniously. I still remember writing that article and building my first brainstorm of topics. I found myself asking, "What makes a good article?"
But, to hell with good articles. Anyone can write a good article. I wanted something that would floor everyone±that would make everyone say, "Who the heck is this guy, and why haven¶t I read his stuff before?" I¶m always trying to take things to the next level, so I asked, "What makes an amazingarticle?"
Content is King
it is very difficult to find topics that haven¶t been talked about. Know what your users like to read. As a reader. but we need to attack points from different angles. I find myself hitting my head wondering what some people are thinking when they write articles that have clearly been written before (sometimes even with the same title). But this is our job as writers ± we need to find topics that our readers will be interested in. Suffice to say that since so many people are blogging now (especially in such a large community as design). our style of writing will greatly affect an article¶s originality. Sure. Generally speaking. and write about them in a creative way. This doesn¶t mean taking an article about "How To Get a Ketchup Stain Out of Your White Shirt" and changing it to "How NOT To Get a Ketchup Stain Out of Your White Shirt".That¶s right. . we find topics that have been "rehashed" over and over. As designers. but the content is what will make them come back. and elaborating on content and points you thought weren¶t emphasized enough in previous articles. Users will check out a site once and bask in its beauty. even though the content is what can make or break the website. Know your readers It¶s very helpful to pick a subject for your writing. but we don¶t have much say in what they do with it afterwards. and pay attention to trending topics in the industry to know what your readers are going to be interested in reading. Since everyone and their pet retriever is blogging. but figuring out different ways to get that stain out. it can be something that frustrates us. only to search it in Google and find a similar article already written. We make superior aesthetic creations for our clients. We¶ve heard it time and time again. it isn¶t our job to write the content. Original content It can be frustrating to come up with a topic.
and everyone has different experiences. I find myself reading content of several writers not based on what they¶re writing. but some of them are too all over the place for me. and it will build over time. Back in high school. Be ready for criticism Know what you¶re talking about. Design is such a broad topic that not everyone knows everything. I like to look over my articles in a different way. After my final round of edits and before publishing. I like to think of every article I put out as important as a legal document. So don¶t be surprised when someone leaves a comment that leaves you baffled as to how you should respond. This way. but the style you create will greatly determine who will come back. but we all learn from it. we made sure we knew how to refute points. we patched them up. There are a lot of well thought-out articles out there. edit. and to find holes in what we were saying. Be ready to know what you¶re talking about so you don¶t look like an idiot. I was a key debater on my school¶s team. but based on their style. This should often come easy as you write. Our coach had always taught us to look over our speeches as a competitor. and make every article a story. Design is the Shiny Robe and Crown .Style and Flow Style is something very personal to writers. we wouldn¶t be (as) baffled when they picked at one of our points. You find that your audience has a voice and opinions as well. Make sure that in your writing you¶re moving from point to point smoothly. edit. and edit. If we find holes. and you need to make sure that what you¶re saying is politically correct in every way. If something we said was debatable. but you have to be ready to debate the points in your article. Every blogger who has been around a while has had this comment. Keep on topic. As a writer. Not only this. the first thing you need to create is your style and the personality that comes through your writing.
a measure (or line of text) should be contained within 2-3 alphabets (or the equivalent to 52-78 characters including spaces).5em including the approximate pixel-value to the bottom of paragraphs to maintain consistency. Using font styling appropriately As we¶ll discuss in the next section. Sans-serif fonts should be used for titles. and serif fonts should only be used for body text. So much so. Generally speaking. Line-heights should generally be set to 1. make sure that it¶s looking how you did when you went to your high school prom. that I¶ll go into a website¶s CSS just to find out what line-height and letter-spacing people are using to make their content more readable. Typography I find myself moving through different fetishes in design. Graphics . using grid systems can help heaps with making sure that everything is readable. Having contrasting typefaces will help clearly distinguish a hierarchy. When you¶re designing. No one likes big blocks of content. Since most websites have blocks of unindented text. There are a few principles we should meet when dealing with typography for the web: Maintain a hierarchy We should all know the difference between serif and sans-serif fonts. and I¶ve been stuck for the past few months on typography. you should create extra padding at the bottom of your paragraphs to compensate for this. Maintain structure Make sure that your typefaces are legible and your content is readable. Use font styling such as bold and italic/oblique to emphasize points in your content. If you¶re proud of your content. Adjust your CSS accordingly You should always adjust your font size (using relative sizes like ems and percentages) accordingly. large blocks of text are very boring. Make sure that you create a hierarchy of titles that uses the proper font and also visually breaks down the content.I can¶t take credit for this headline ± DesignBump wrote a nice little article on whatdesign is in relation to content that I think you should read as well. paying close attention to your line-height and the color you¶re using.
so we have the ability to go into Photoshop and throw something even simple together to break up our blocks of text. . I don¶t know about some of you. If you¶re good with graphs. for some reason I¶ll read garbage posted on some nicer-designed websites just because I think the typography is pretty. Generally speaking. We¶re designers. Having interesting content using the above along with interesting images will interest them in reading what you¶ve written.Reading blocks of text are boring. and I can¶t read it. readers of online magazines like to skim content. What do you think makes an web content? The design community is a very tough community to write for and hold an audience with so many other great blogs out there. However. Therefore. the right balance of content and design is what will create a truly amazing article. use graphs as well to layout statistical information. but I sometimes come across articles from the other side of the Internet that is still stuck in a 1990 s-style design with amazing content.