Contextual Transmedia Communications

Presented by Betsey Merkel, Co-Founder and Director The Institute for Open Economic Networks (I-Open) COINs Conference 2010 Including 2012 Updates

We live in an age of complexity and everyone is affected. Everything is connecting but we are not. This is a “flattening”.

In June 2010, the Economic Development Agency at the U.S. Department of Commerce commissioned the Council on Competitiveness to write a report prescribing solutions to strengthen regional innovation in education, economic, and workforce development.

The Council recommended investments in: Connectivity - Conversations - Communications
Regional Innovation Initiative

Leading Regional Innovation Clusters

To succeed, regions will need to invest in cultures with higher levels of giving, reciprocity, and attribution. This will require new habits of strategic thinking and social behaviors.

We can use the example of the COINs 2010 community, investing in

• • • • •

creativity COINs-collaborative innovation networks cool places swarms coolhunting and coolfarming

We build value by sharing knowledge about what is important to us in our conversations. A social media infrastructure - a web 2.0 toolset amplifies conversations to attract and strengthen community.

The COINs 2010 web 2.0 toolset was built 5 months prior to the Oct 2010 conference. We began sharing information and curating knowledge across:
• • • • • • • •
Facebook -- social community Flickr -- images Livestream -- streaming broadcast Strategy-Nets --workspaces Scribd -- documents Twitter -- micro blog Vimeo -- video YouTube -- video

Audience Results

September 22, 2010 204 Likes

October 7, 2010 Stats not available

November 15, 2010 130,000 viewer minutes

October 7, 2010 30 Members (launched a few weeks before conference.)

October 7, 2010 12,571 Total Reads 58 Uploads 47 Followers

October 7, 2010 609 following 220 followers 22 listed

October 7, 2010 10 videos

November 15, 2010 260 Channel Views 1 Subscriber

By “contextualizing” information, a community creates a sharedsentiment portrait of culture. Contextualization signals meaningful attraction. Knowledge sharing catalyzes member empowerment.
(Updated 2012)

Each social media tool has it’s own community network that shares information with other tools and their online communities.

Curating social media knowledge content in this way attracts systems of emerging intelligence embedded in other systems.
(Updated 2012)

Contextual transmedia communications is a solution for individuals and organizations to engage in the abundance of the semantic web by sharing knowledge to build value.

COINs 2010 Conference Instructions The Swarm Creativity Framework is a guide to help entrepreneurs, scientists and business leaders successfully navigate a shift in mindset from scarcity to abundance. Swarm creativity is a discipline driven by the laws of natural systems, and is designed to catalyze individual creativity, communication and collaboration, ultimately leading to flourishing cultures of innovation. Swarm Creativity powers the COINs 2010 community and with it the Science of Collaboration. Researchers and industry leaders share insights and innovations in health care, design, the creative industries, engineering and technology. The community generates a collective intelligence to solve the social, economic and environmental challenges of the world. The five areas of investment in swarm creativity are: Creativity -- The single most productive asset every individual possesses. Creativity is leveraged with critical thinking skills and an ability to ask questions. These are the core tools required to design complex projects with sustainable outcomes. COINs -- collaborative innovation networks – Serves as the infrastructure to transport creative ideas to accelerate business development in towns and cities. Cool Places -- Attract the conversations of entrepreneurs focused on health care, energy, land, food and water. Cool places are “sticky” and retain quality talent, enterprising collaborations, and innovative firms. Swarms -- Created from numbers of people attracted to the next big idea that has surfaced from the crowd. Swarms build capacity. Coolhunting -- The practice of seeking the most creative ideas and people; coolfarming is the practice of collaborating to help them succeed; strategic branding provides the storytelling discipline necessary to spread the idea/initiatives. Used with permission: Peter Gloor, author, “Swarm Creativity”. Created by Betsey Merkel, I-Open, 2010

In summary, contextual transmedia communications

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identifies emerging intelligence systems shares web 3.0 content across web 2.0 communities connects creativity to education, economic, and workforce development.

Thank you. Betsey Merkel, Co-Founder & Director The Institute for Open Economic Networks (I-Open) e-mail:

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