Laura Elizabeth Townsend Jacksonville, FL - 404-405-2069 - http://lauratownsendjax.wordpress.

com twitter: @Laura_Townsend Experience Media Relations Coordinator Jacksonville, FL American Association of Clinical Endocrinologists y y y y y y 2011- Present

y y y y y y y y y y y y y

Create and implement a social media strategic plan including goals, objectives, strategies, tactics and tool as it relates to AACE s mission, vision and strategic plan each Association year Maintain daily social media postings to all AACE channels including Facebook, Twitter, Google Plus, Flickr and YouTube Promote AACE initiatives, policies and achievements through social media channels Interact with current and potential Corporate AACE Partners (CAP) to show value in AACE initiatives Connect AACE with current and potential members to establish an online relationship Communicate with AACE audiences about patient awareness programs and initiatives such as EmPower Magazine, Neck Check cards, Diabetes Disaster Plan, The Type2 Talk, Diabetes Navigator and Blood Sugar Basics and thyroid Awareness Month Create, implement and manage online conversations between AACE members and the public such as Twitter chats or question and answer sessions Communicate Annual Meeting information to AACE members before and during the event Advertise meeting registrations, focusing on Annual Meeting, each year Stimulate legislative efforts of AACE to political figures through social media Advertise AACE membership benefits to potential and current members Research relevant online topics and trends each day and engage in conversations to establish AACE as a leader in the online medical community Conduct social media audits for AACE as well as competitors to gauge AACE s online impact compared to other like entities Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review and report on effectiveness of campaigns in an effort to maximize results Gather, format and analyze insight reports from each social media platform Type correspondence, reports, and prepares letters and other communications Provide administrative support for committees to include conference call meeting notices, agenda, material, minutes, and other committee activities Disseminate information requested from members and the general public, such as brochures, slide kits, videos, and awareness campaign information. Provide primary support in the continuous communication and correspondence (typing letters, memos and grant information) with CAP members in maintaining CAP membership as well as support/funding opportunities on AACE projects/initiatives/meetings (excluding Annual Meeting) in concert with the Director of Public, Media and Industry Relations. St. Augustine, FL June 2011- July 2011

Sales Associate 1st Place Volleyball y y y y y y

Composed monthly newsletter for Rox Volleyball Helped modernize Social Media strategies for 1st Place Volleyball and Rox Volleyball Produced blog entries for Rox Volleyball Developed master vendor information sheet Assisted in the implementation of the 1st Place Volleyball booth at AAU Nationals tournament Aided with the implementation of the autograph session with Rox endorsed athlete, Destinee Hooker, at AAU Nationals tournament

Public Relations Director Valdosta, GA Up til Dawn- St. Jude Children s Hospital- Valdosta State University Chapter y y y y


Crafted the organization s logo used for all media and print materials Created printed collateral distributed to 11,500 students Developed and coordinated community fundraising events including Up til Dawn Night at Texas Roadhouse Managed Awareness Week which included information tables, promotional fliers and mass e-blasts that informed 11,500 students about Up til Dawn Aug. 2010-Dec. 2011

Web site Manager Valdosta, GA Valdosta-Lowndes County Chamber of Commerce y y

Revamped web content for Chamber website to include online e-newsletter archive, Ribbon Cuttings and events gallery, online Progress magazine and Beijing City Trip information page Enhanced site using HTML code to improve functionality, navigation and visual appeal May 2010-Aug. 2010

Communication Intern Valdosta, GA Valdosta-Lowndes County Chamber of Commerce y y y y y y y y

Assisted in the planning and implementation of Business2Consumer Showcase (mini tradeshow consisting of 20 businesses) Aided with logistics for Business After Hours by tracking host contracts and creating photo galleries for events on Chamber Web site Supported and attended Business After Hours (250-300 attendees) and Chamber 101 (20-30 Chamber members) Wrote, edited and researched seven articles for Progress Magazine that was distributed to 2,200+ people Initiated and tracked ad sales and ads received for Progress Magazine Composed and maintained weekly e-newsletters, weekly event e-newsletters and e-blasts distributed to more than 1,500 Chamber members Wrote media kits for the Mid-Year Membership Meeting (300 attendees) Coordinated radio interviews to promote new Chamber members on 92.9 Country by contacting new Chamber members, writing talking points for guest and radio station and attending live interviews

Relevant Skills and Activities y Proficient in Microsoft Office Suite, Adobe Dreamweaver, Constant Contact, Snap Pages, QuarkXPress and SPSS y Regularly attend social media seminars and workshops y Visual Literacy in the Fashion Public Relations Industry paper accepted to the Southern States Communication Association Conference 2011 y Awarded Researcher of the Year for the Communication Department at Valdosta State University for 2011 y Dedicated to constantly evolving and improving y Student Relations Chair for North Florida PRSA y PRSA and Social Media Club member Education Valdosta State University Bachelor of Fine Arts, Speech Communication-Public Relations emphasis

Valdosta, GA May 2011

Sign up to vote on this title
UsefulNot useful