EA SPORTS SEASON TICKET – Heavy VO Concept 6/25/11 :30 “INFINITE CONNECTIVITY” INT.

cool, modern loft space where a gamer (20-25) plays Madden 12. The room darkens. Flashbulbs pop. Pan to Peyton Hillis (through VFX) races toward us. NARR: “Youʼve got game. So do about ten thousand other gamers. The question is: what separates you?”

Hillis – “in the room” – makes a sensational grab, faces an oncoming cornerback. “On-screen Hillis” make his move. NARR: “Whatʼs your extra edge the other guy doesnʼt see… until he feels it like a wrecking ball.”

In-room Hillis levels the cornerback with a forearm to the facemask. NARR: “Welcome to Sport Season Ticket.”

Now, we transition from Madden and Hillis to in-room players from other participating titles. NARR: GFX: “Itʼs your ticket to getting closer to the game than ever with twenty percent discounts on downloadable content…” 20% DISCOUNT ON DOWNLOADABLE CONTENT

In-room striker (FIFA) sends a ball past the keeper, celebrates. Gamer smirks. NARR: “Itʼs three-day early release of games so youʼre perfecting post-goal celebrations before your friends even sniff the field.” 3-DAY EARLY RELEASE OF GAMES

GFX:

On-screen center (NHL) does some fancy puck-work. In-room player unload a slapshot that whizzes that shatters a face. Gamer smiles. NARR: GFX: “Itʼs premium web content that takes your experience, and cranks it up about eight powerful notches.” FREE PREMIUM WEB CONTENT

On-screen college running back (NCAA football) dives over the defense. NARR: GFX: “The Season Ticket earns you swagger. Flaunt it with exclusive membership recognition.” EXCLUSIVE MEMBERSHIP RECOGNITION

EA SPORTS SEASON TICKET – Heavy VO Concept 6/25/11

In-room college running back points to his bicep as heʼs mobbed by teammates. NARR: “No matter the game, no matter the match-up, no matter the player, everyone wants glory…”

Logos & game capture for FIFA, NHL, Tiger Woods PGA Tour, NCAA Football NARR: TITLE: NARR ALT A: NARR ALT B: “Some just want it a little more.” EA SPORTS SEASON TICKET
SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH XBOX LIVE SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH THE PLAYSTATION NETWORK

EA SPORTS SEASON TICKET – Heavy VO Concept 6/25/11 :90 “INFINITE CONNECTIVITY” INT. cool, modern loft space where a gamer (20-25) plays Madden 12. The room darkens. Flashbulbs pop. Pan to Peyton Hillis (through VFX) races toward us. Shaky hand-held camera boosts intensity, realism. NARR: “Youʼve got game. Yeah, you and about ten thousand other gamers. The question is: what separates you?”

Transition from VFX to Hillis roto-scoped from game-capture and heavily treated, to appear as if heʼs in the room. Edges of shots will include the gamer, but just a top of his head, a shoulder, or profile, blurry in the foreground. NARR: “You know what Iʼm saying. Itʼs that extra edge the other guy doesnʼt see… until he feels it like the grill of a runaway tractor-trailer hauling a ten-ton payload of intensity, adrenaline and desire.” EA SPORTS SEASON TICKET

GFX:

In-room Hillis levels the cornerback with a forearm to the facemask. NARR: “The difference, you ask, between the truck and the guy who gets a face full of it? Itʼs called Sport Season Ticket…”

Now, we transition from to in-room players from other participating titles. NARR: “Itʼs twenty percent discounts on downloadable content. Translation: you - closer to the game than youʼve ever been before. Smelling every huddle, feeling every header, and hope you like the taste of hard rubber…” 20% DISCOUNT ON DOWNLOADABLE CONTENT

GFX:

Montage of in-room huddles (NCAA Football), beautiful header (FIFA), a slap shot off a goalieʼs facemask (NHL) NARR: “Itʼs three-day early release of games. So youʼre running post routes, rattling the boards, and going top-shelf from thirty-five yards out before your friends even sniff the field. When they finally show up, theyʼll find out whose house theyʼre in. 3-DAY EARLY RELEASE OF GAMES

GFX:

EA SPORTS SEASON TICKET – Heavy VO Concept 6/25/11 Action corresponds to narration. On screen, an NFL receiver runs a route, a NHL player blindsides another, a FIFA soccer player winds up to blast a shot on goal. Then, plays complete in the room with a spectacular grab - both feet just in (inside the edge of the carpet that is), the hockey player slamming against a wall/window, a beautiful shot bending a corner in the room. NARR: “Think weʼre stopping there? Season Ticket turns the corner and turns on the after-burners with free premium web content that takes your EA Sports experience, and cranks it up about eight fist-pumping, victory-screaming, rivalryintensifying notches” FREE PREMIUM WEB CONTENT

GFX:

On-screen college wide receiver puts on a move, then turns of those afterburners. Sets up in-room action including Tiger Woods screaming after watching a putt fall, FIFA players from rival teams tangling. NARR: “Having the Season Ticket means something. It IS swagger. It IS pride. It IS passion. It IS desire. Let everyone know you have it with exclusive membership recognition.” EXCLUSIVE MEMBERSHIP RECOGNITION

GFX:

In the room, a montage of over-the-top celebrations by players from NHL, FIFA, Madden and NCAA Football. Frustrated opponents look on, punch ground. Logos and game capture for – FIFA - Lionel Messi at mid-field. Repeat for – NHL – Tim Thomas in front of net at Stanley Cup Finals Tiger Woods PGA Tour – Tiger on the 18th at Augusta NCAA Football – Cam Newton on the line of scrimmage NARR: “No matter the stadium, coliseum, or hallowed ground... No matter the sport, the match-up, or the player… Everyone wants the glory. But for those who want it more… This is the Ticket.” EA SPORTS SEASON TICKET “But for those who want it more… This is the ticket.”
SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH XBOX LIVE SUBSCRIBE FOR ONLY $24.99/YEAR THROUGH THE PLAYSTATION NETWORK

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