HDFC BANK

TABLE OF CONTENTS

CHAPTER TITLE NO.

1 DESCRIPTION OF THE COMPANY ORGANIZATIONAL STRUCTURE 2 ASSESSMENT OF INTERNSHIP 1. Functional Department 2. Marketing Department 3. Sales Department 3 REGULAR CURRENT ACCOUNT 1. Loans 2. Credit Card 3. Mutual Funds 4. Insurance 5. Customer Care 6. Wholesale Banking 4 5 6 7 8 TECHNOLOGY IN HDFC BANK BUSINESS STRATEGY CONCLUSION AND SUGGESTIONS BIBLIOGRAPHY WORK VALUES

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20 21 23-24 25 26-28

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DESCRIPTION OF THE COMPANY Company History The Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a banking the private sector, as part of the RBI's liberalization of the Indian Banking Industry in1994. The bank was incorporated in August 1994 in the name of 'HDFC Bank Limited with its registered office in Mumbai, India. HDFC Bank commenced operations as a Scheduled Commercial Bank in January 1995. HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment. HDFC Bank began operations in 1995 with a simple mission: to be World Class Indian Bank. We realized that only a single minded focus on product quality and service excellence would help us get there. Today, we are proud to say that we are well on our way towards the goal. Promoter HDFC is India's premier housing finance company and enjoys an impeccable track record in India as well as in international markets. Since its inception in 1977, the Corporation has maintained a consistent and healthy growth in its operations to remain the market leader in mortgages. Its outstanding loan portfolio covers well over a million dwelling units. HDFC has developed significant expertise in retail mortgage loans to different market segments and also has a large corporate client base for its housing related credit facilities. With its experience in the financial markets, a strong
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market reputation, large shareholder base and unique consumer franchise, HDFC was ideally positioned to promote a bank in the Indian environment.

Business Focus HDFC Bank's mission is to be a World-Class Indian Bank. The objective is to build sound customer franchises across distinct businesses so as to be the preferred provider of banking services for target retail and wholesale customer segments, and to achieve healthy growth in profitability, consistent with the bank's risk appetite. The bank is committed to maintain the highest level of ethical standards, professional integrity, corporate governance and regulatory compliance. HDFC Bank's business philosophy is based on four core values Operational Excellence, Customer Focus, Product Leadership and People. Capital Structure The authorized capital of HDFC Bank is Rs550 crore (Rs5.5 billion). The paid-up capital is Rs424.6 crore (Rs.4.2 billion). The HDFC Group holds 19.4% of the bank's equity and about 17.6% of the equity is held by the ADS Depository (in respect of the bank's American Depository Shares (ADS) Issue). Roughly 28% of the equity is held by Foreign Institutional Investors (FIIs) and the bank has about 570,000 shareholders. The shares are listed on the Stock Exchange, Mumbai and the National Stock Exchange. The bank's American Depository Shares are listed on the New York Stock Exchange (NYSE) under the symbol 'HDB' Times Bank Amalgamation In a milestone transaction in the Indian banking industry, Times Bank Limited (another new private sector bank promoted by Bennett, Coleman & Co./Times Group) was merged with HDFC Bank Ltd., effective February 26, 2000. As per the scheme of amalgamation approved by the shareholders of both banks and the Reserve Bank of India, shareholders of Times Bank received 1 share of HDFC Bank for every 5.75 shares of Times Bank. The acquisition added significant value to HDFC Bank in terms of increased branch network, expanded geographic reach.

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Distribution Network HDFC Bank is headquartered in Mumbai. The Bank at present has an enviable network of over 1229 branches spread over 444 cities across India. All branches are linked on an online real-time basis. Customers in over 120 locations are also serviced through Telephone Banking. The Bank's expansion plans take into account the need to have a presence in all major industrial and commercial centres where its corporate customers are located as well as the need to build a strong retail customer base for both deposits and loan products. Being a clearing/settlement bank to various leading stock exchanges, the Bank has branches in the centres where the NSE/BSE has a strong and active member base. The Bank also has a network of about over 2526 networked ATMs across these cities. Moreover, HDFC Bank's ATM network can be accessed by all domestic and international Visa/MasterCard, Visa Electron/Maestro, Plus/Cirrus and American Express Credit/Charge cardholders. Importance of the company The ultimate purpose of giving me this topic was to know about the customers perceptions about the different products of the bank, how these products can attract them and how the company can generate maximum profit by convincing them through sales executives. Vision Statement The most successful and admired company, which means that we are the most trusted company, the easiest to deal with, offer the best value for money, and set the standards in the industry.

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Mission Statement We aim to be the top new company in the market, this does not just mean being the largest or most productive company in the market rather it is a combination of several things like Customer service of the highest order Value for money of customer Professionalism in carrying our business Innovative product to cater to different needs of different customer Use of technology to improve service standard Increasing market share

ORGANIZATIONAL STRUCTURE An organizational structure consists of activities such as task allocation, coordination and supervision which are directed towards the achievement of organizational aims. It can also be considered as the viewing glass or perspective through which individuals see their organization and its environment. Many organizations have hierarchical structures, but not all. An organization is a variant of clustered entities. An organization can be structured in many different ways, depending on their objectives. The structure of an organization will determine the modes in which it operates and performs. Organizational structure allows the expressed allocation of responsibilities for different functions and processes to different entities such as the branch, department, workgroup and individual. Organizational structure affects organizational action in two big ways. First, it provides the foundation on which standard operating procedures and routines rest. Second, it determines which individuals get to participate in which decision-making processes, and thus to what extent their views shape the organizations actions. The Organisation Structure is given in attached diagram.

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ORGANIZATIONAL STRUCTURE

Chairman

MD

GeneralManager ManagerManag er Regional Manager

Retail Marketing MMMarkeMMark e Territory Manager Branch Manager

Alternative Chanel Territory Manager

Operation Chanel

Human Resource

Team Manager

HR Executive

Asst. B.M.

Branch Manager

Operation Manager

Business Div. Mgr.

Channel Executive

Sales Div.Mgr.

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ASSESSMENT OF THE INTERNSHIP LEARNING EXPERIENCE My research project at HDFC Company has been an extremely enriching one. It is very difficult to familiarize with the different departments in the organization and their functioning within 8 weeks of this internship. Though I did not have the opportunity of sitting in the office and have much corporate exposure I dont regret it as I got full hands-on on-the field experience. To summarize my experience in one line I would say that my experience At HDFC was a really great learning experience with a lot of new things learnt and as I also wish to specialize in HR this experience is really a big bonus for me. It is very difficult to understand; in fact how information is used in an organization for decision making at various levels. In fact it is very difficult to relate the theory with practice. At first when I came to the company I did not have much knowledge about the company but then after joining I got to know about the company. I developed my attitude conducive to effective interpersonal relationship among employees. I came to know about the different like life insurance, general insurance of HDFC Standard life, policies and opening new accounts and all. We were given a chance to know about the each department and their works. A task was given to us to prepare a questionnaire and to approach to the people about the company their feedback towards the company. Through this many came into the contact who was interested in taking the policy or to open a new account in the company. During this period I learn how the employees will do their work which was of great help for me knowing about that. This training is a great advantage for me as in future I may get a chance to work in the company.

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Functional Departments
1. Human resource department The HR department performs the role of recruiting the efficient employees and financial consultants for the company. It also takes care of their appraisal to track their performance and contribution to the company. It gets the resume of applicants and processes it to check for its eligibility criteria, after that put that resume for the further processing of selection. The Banks staffing needs continued to increase during the year particularly in the retail banking businesses in line with the business growth. Total number of employees increased from 14878 as of March31, 2006 to 21477 as of March 31, 2007. The Bank continues to focus on training its employees on a continuing basis, both on the job and through training programs conducted by internal and external faculty The Bank has consistently believed that broader employee ownership of its shares has a positive impact on its performance and employee motivation. The Banks employee stock option scheme so far covers AROUND 9000 EMPLOYERS. Here the channel department cell plays the important roll. Its main functions are to; 1. Do only Recruitment 2. To carry out Recruitment and Selection activities. 3. To motivate and empower the employees. 4. Workforce Planning and Diversity. 5. Reward Management. 6. Workplace Management and Relations For the recruitment of financial consultant there are certain criteria for their selection. These criteria differ from different insurance company. We can divide the profiling prospect of HDFC in two ways. Which are thus:1. EDUCATION (HIGHEST QUALIFICATION EARNED) 2. PROFESSIONAL QUALIFICATION EDUCATION

(HIGHESTQUALIFICATION EARNED) In this profile the minimum eligibility for the financial consultant is intermediate and for the rural area its minimum

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qualification is Matriculation. Graduate, post graduate and above have warm welcome in this company for financial consultant. 2. Marketing department: Marketing department takes care of the marketing of all the products of the company. It helps in the increase of the business. It plays the major role in making the people aware of their product. It concentrates on making the strategies of how to increase the sales of the products. How they can segment the market to tap out its maximum potential profits. It also works on sales promotion to increase the sales of company. 3. Sales department: Controlling the sales force that brings the business to the company. Maintain the regular flow of information about the product. These are sales manager only who see after the acquiring and maintaining their agents. The sales manager goes to different places and acquires the sales agents.

Products and services HDFC Bank offers a bunch of products and services to meet the every need of the people. The company cares for both, individuals as well as corporate and small and medium enterprises. For individuals, the company has a range accounts, investment, and pension scheme, different types of loans and cards that assist the customers. The customers can choose suitable one from a range of products which will suit their lifestage and needs. For organizations the company has a host of customized solutions that range from funded services, Non-funded services, Value addition services, Mutual fund etc. These affordable plans apart from providing long term value to the employees help in enhancing goodwill of the company.

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The products and services of the company are categorized into various sections which are personal bankings as follows: 1. Accounts and deposits: Savings account Current account Fixed Deposit Recurring Deposit Safe Deposit Lockers

2. Loans: Personal Loan Smart Draft Home Loans Two Wheeler Loans New Car Loans Educational Loans Health Care Loans

3. Investments and Insurance: Wealth Services Mutual Funds Tax Planning Life Insurance General Insurance Knowledge Centre Bonds

4. Forex and payment service: Products and Services Trade Services

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5. Cards: Credit Cards Debit Cards Prepaid Cards

6. Customer care

REGULAR CURRENT ACCOUNT A Current account is ideal for carrying out day-to-day business transactions. With the HDFC Bank Regular Current Account, you can access your account anytime, anywhere, pay using payable at par cheques or deposit cheque at any HDFC bank branch. It also facilitates FREE NEFT transactions & FREE RTGS collections for faster collections in your account. Regular Current Account requires you to maintain an average quarterly balance of only Rs.10, 000. With a vast network of branches in cities all over the country, and access to a multitude of ATM's, you can keep track of all your transactions anytime.

Features & Benefits Convenient inter-city Banking: Deposit your local cheques in one branch of a city and have it credited to your account at a branch in another city or make payments across HDFC Bank locations using PAP cheque facility at a nominal rate Free payments and collections through NEFT Free RTGS collection. RTGS payment @ Rs.25/- per transaction Inter-city Account to accounts funds transfer between HDFC Bank accounts at a nominal charge of Rs.15/- per transactions . Payable at par cheque book at nominal price.

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Register for Insta Alert service and receive updates on your account as and when the select transaction happens - all this without visiting the branch or ATM!

HDFC Bank offers you Doorstep Banking*, a channel, which is convenient, secure and hassle-free. Now, you can enjoy the benefits of banking right at your doorstep. The Bank will arrange to render the services like Cash & Cheque Pickup and Cash Delivery, through a reputed agency.

Enjoy facilities like 24-hour Phone Banking, Net Banking and Mobile Banking that helps you check your balance & transaction details, find out the status of your cheque or stop cheque payment

Loans: Personal Loans Whatever the occasion, our range of Personal Loans can help. The procedure is simple, documentation is minimal and approval is quick.

Features & Benefits: Borrow up to Rs.15, 00,000 for any purpose depending on your requirements. Flexible Repayment options, ranging from 12 to 60 months. Repay with easy EMIs. One of the lowest interest rates. Hassle free loans - No guarantor/security/collateral required. Speedy loan approval. Convenience of service at your doorstep. Customer privileges

o If you are an HDFC Bank salary account holder, we have a special offer for you.

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o If you are an existing Auto Loan or Home Loan customer with a clear repayment of 6 months or more from any of our approved financiers or us, you can get a hassle free personal loan (without income documentation). o If you are an existing HDFC Bank Personal Loan customer with a clear repayment of 9 months or more, we can Top-Up your personal loan. Credit Shield In case of death or total permanent disability of the loanee, the loanee/nominee can avail of the Payment Protection Insurance (Credit Shield) which insures the principle outstandings on the loan up to a maximum of the loan amount. Principle outstanding is defined as the amount of loan outstanding (not including any arrears in payment or interest thereon) at the Date of Loss, having accounted for payments made and interest accruing as determined in the Policy. Hence, the amount covered does not include any principal added because of non - payment of EMI and also will not include interest/ accrued charges.* Personal Accident Cover In order to ensure that your family is taken care of we also offer a Personal Accident cover of Rs.2,00, 000 at a nominal premium.* * Premium will be charged for both these products which will be deducted from the loan amount at the time of disbursal .A transaction fee of Rs.750 will also be deducted at the time of disbursal. Please note that service tax @ 10% and Education cess of 3% will also be charged. Home loans HDFC Bank brings HDFC home loans to your doorstep. Over 3 decades of exclusive experience, a dedicated team of experts and a complete package to meet all your housing finance needs, HDFC Home Loans, help you realize your dream.

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Features & Benefits Home Loan - Home loans for individuals to purchase (fresh / resale) or construct houses. Application can be made individually or jointly. HDFC finances up to 85% maximum of the cost of the property (Agreement value + Stamp duty + Registration charges) based on the repayment capacity of the customer. Home Improvement Loan - HIL facilitates internal and external repairs and other structural improvements like painting, waterproofing, plumbing and electric works, tiling and flooring, grills And aluminium windows. HDFC finances up to 85% of the cost of renovation (100% for existing customers) subject to market value of the property.. Home Extension Loan - HEL facilitates the extension of an existing dwelling unit. All the terms are the same as applicable to Home Loan. Land Purchase Loan - Be it land for a dream house, or just an investment for the future, HDFC Land Purchase Loan is a convenient loan facility to purchase land. HDFC finances up to 85% of the cost of the land (Conditions Apply). Repayment of the loan can be done over a maximum period of 15 years.. Loan cover Term Assurance Plan - HDFC Standard Life Insurance Company Ltd. offers an insurance plan*, which is designed to ensure that life's uncertainties do not affect your family's interests and your precious home. LCTAP provides a lump-sum payment on the unfortunate demise of the life assured.

This pure risk plan is designed in a way that the cover decreases as you repay your home loan making it a low cost premium insurance plan. *Insurance is the subject matter of solicitation. Automated Repayment of Home loan EMI - You can give us standing instructions to repay your Home Loan EMIs directly from your HDFC Bank Savings Account, thus, saving you the trouble of procuring, signing and tracking post-dated cheques.
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HDFC also offers In-house scrutiny of Property documents for your complete peace of mind. Customer privileges - If you are an existing HDFC Home Loan customer, you can avail of other loans (such as Personal Loans, Car Loans, Two-wheeler Loans and Loan against securities) at lower interest rates.

Two Wheeler loan Whichever the bike, our Two Wheeler loan is the answer. With quick approvals, flexible payment options and easy repayment - we'll help you buy the bike you desire.

Features & Benefits: Flexible repayment options, ranging from 12 to 48 months available even at the point of purchase. Repay through post-dated cheques with easy EMIs. Calculate your EMI. Hassle free loans - No guarantor required. Speedy loan approval. Available for almost all models at attractive interest rates. Free gifts from time to time on approval of your Two Wheeler Loan. (Watch this space for more details on the free gift promotion). Special Schemes to suit your needs: Fast Track - If a spot approval is what you need, this highly flexible scheme gets you a loan of up to 70% with minimum interest rates. Easy Loan - This great scheme gets you a loan of upto up to 85% with minimal documentation. All you need as a Surrogate Income proof is: - A copy of credit card and credit card billing statement for the last 2 months OR - A repayment track record OR - Last 3 months bank statements.
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New Car Loan Just decide on the make &model and our New Car Loan will bring it to your driveway in no time. Features & Benefits Covers the widest range of cars and multi-utility vehicles in India. Avail 100% finance on your favourite car. Flexible repayment options, ranging from 12 to 84 months. Borrow up to 3 times your annual salary (for salaried professionals) and 6 times your annual income (for self-employed professionals). Speedy processing - within 48 hours. Attractive Interest rates. Hassle-free documentation.

Customer Privileges If you are an HDFC Bank account holder, we have special rates for you. If you have had a Preferred Account or a Corporate Salary Account with HDFC Bank for more than six months, you can get fast approvals on your loans with minimal documentation. If you are an existing HDFC Bank Car Loan customer with a clear repayment of 12 months or more we can Top-Up your car loan to the extent of the original loan value. Loan against Gold With HDFC Bank's Gold Loan, you can get an instant loan against your gold jewellery and ornaments. Features & Benefits
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Avail Loan up to Rs.10, 00,000& up to 90% of value. Safety & Security of your Gold Jewellery ATL - Anytime Liquidity
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No EMI, Service only Interest and enjoy the Loan facility Lower Interest Rates - Your savings can be Invested in several Investment Avenues If you are an HDFC Bank customer, we have special rates for you.

Credit Cards Some dreams can't wait. That's why you have HDFC Bank Credit Cards. If there's something you've always wanted, don't wait any longer to get it. Just apply for an HDFC Bank credit card. And make it happen today. You can pick one from many, each designed with a special purpose and person in mind. Let's find one which one suits you best. Platinum Credit Cards Access World-Class privileges and benefits Titanium Card: A card to match your premium life-style Gold Credit Cards: Our products trusted by many Commercial Cards Other Cards Premium Credit Cards: Access world-class privileges and benefits Visa Signature Credit Card A card for the rarest of the rare A card with unique and exclusive privileges that complement your refinement and style. Come experience the world of many contended moments. Visa Signature Chip Credit Card The 'chip' in the Visa Signature Chip Credit Card is as much a feature as a security requirement for a Credit Card loaded with so many exclusive benefits. It's not a card. It's a status symbol.

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World MasterCard HDFC Bank presents India's First World MasterCard Credit Card - A very premium offering for the truly elite, a card with tailor-made premium privileges that complement a discerning lifestyle. Platinum Plus Credit Card: India's only Platinum Credit Card with exclusive travel and preferential benefits recognition of those who have "arrived in life". Enjoy a world of exclusive privileges on your HDFC Bank Platinum plus Credit Card Titanium Credit Card Titanium Credit Card is quite simply the most exclusive Credit card you could ask for with benefits like zero surcharge on fuel, travel offers and accelerated two-tier rewards programme. Gold Credit Card A card to match your premium lifestyle with features like special offers on air and train ticketing and rewards redemption against air miles. Woman's Gold Card Enjoy the benefits of the best premium card made specifically for women. Apply for HDFC Bank Woman's Gold credit card. Experience the exclusivity of HDFC Bank Corporate Platinum Card which comes with a unique 24x7 Expense management solution called SMART DATA ONLINE, powered by Master card International. Corporate Credit Card: It's not just a card, its a designation. HDFC Bank Corporate card comes with a unique 24x7 Expense management solution called SMART DATA ONLINE, powered by Master card International.

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Business Platinum Credit Card It makes Perfect Business Sense -The HDFC Bank Business Platinum Card is a premium card for Self Employed professionals that helps you SAVE on your Business expenses, while keeping in mind your affluent lifestyle. Business Gold Credit Card Are you a Self-Employed person? It makes perfect Business sense - Better Business with HDFC Bank International Business Gold card, which is designed to add value to your business, while keeping in mind the conveniences and lifestyle benefits for business owners and the self-employed community specifically. Other Cards Silver Credit Card Choose our internationally accepted Silver Credit Card and enter a world of privileges and savings. All-purpose credit card The HDFC Bank Silver Credit Card can be used for all your requirements, be it shopping, eating out, holidaying, and fuelling up your vehicle, railway ticket reservations - just about any financial requirement, planned or on impulse.

Mutual Funds Invest through the Mutual Fund route to meet your varied investment objectives. Overview Mutual funds are funds that pool the money of several investors to invest in equity or debt markets. Mutual Funds could be Equity funds, Debt funds or balanced funds. Funds are selected on quantitative parameters like volatility, FAMA Model, risk adjusted returns, and rolling return coupled with a qualitative analysis of fund

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performance and investment styles through regular interactions / due diligence processes with fund managers. Advantages of Investing into a Mutual Fund The reason that mutual funds are so popular is that they offer the ability to easily invest in increasingly more complicated financial markets. A large part of the success of mutual funds is also the advantages they offer in terms of diversification, professional management and liquidity.

Flexibility - Mutual Fund investments also offers you a lot of flexibility with features such as systematic investment plans, systematic withdrawal plans & dividend reinvestment.

Affordability - They are available in units so this makes it very affordable. Because of the large corpus, even a small investor can benefit from its investment strategy. Liquidity - In open ended schemes, you have the option of withdrawing or redeeming your money at any point of time at the current NAV Diversification - Risk is lowered with Mutual Funds as they invest across different industries & stocks. Professional Management - Expert Fund Managers of the Mutual Fund analyse all options based on experience & research Potential of return -The fund managers who take care of your Mutual Fund have access to information and statistics from leading economists and analysts around the world. Because of this, they are in a better position than individual investors to identify opportunities for your investments to flourish.

Low Costs - The benefits of scale in brokerage, custodial and other fees translate into lower costs for investors. Insurance Life insurance is designed to offer financial protection for you and your family during the times of uncertainties. Choose from a range of traditional insurance and unit linked plans designed to help you with your savings, retirement, investment and protection needs.

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Customer Care - Offers & Deals - Winners of Contests & Promotions Wholesale Banking A. Corporate

- Funded Services -Non Funded Services Value Added Services Internet Banking B. Small & Medium Enterprises Funded Services -Non-Funded Services -Specialized Services -Internet Banking C. Financial Institutions &trusts -Banks -Financial Institutions -Mutual Funds -Stock Brokers.

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LEARNING FROM THE STUDY

o The process of recruitment for Sales Executives of HDFC Bank. o Different products and services provided by the bank. o Customers perception about the different products. o The brand image of the bank. o What are the problems faced by these sales executives daily basis. o How to communicate with the customers. o Different techniques of dealing with the customers. o How to convince and convert a customer into a real customer

TECHNOLOGY IN THE HDFC BANK In the era of globalization each and every sector faced the stiff competition from their rivals. And world also converted into the flat from the globe. After the policy of liberalization and RBI initiatives to take the step for the private sector banks, more and more changes are taking the part into it. And there are create competition between the private sector banks and public sector bank. Private sector banks are today used the latest technology for the different transaction of day to day banking life. As we know that Information Technology plays the vital role in the each and every industries and gives the optimum return from the limited resources Banks are service industries and today IT gives the innovative Technology application to Banking industries. HDFC BANK is the leader in the industries and today IT and HDFC BANK together combined they reached the sky. New technology changed the mind of the customers and changed the queue concept from the history banking transaction. Today there are different channels are available for the banking transactions .We can see that the how technology gives the best results in the below diagram. There are drastically changes seen in the use of Internet

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banking, in a year 2001 (2%) and in the year 2008 ( 25%).These type of technology gives the freedom to retail customers. Business strategy HDFC BANK mission is to be "a World Class Indian Bank", benchmarking themselves against international standards and best practices in terms of product offerings, technology, service levels, risk management and audit & compliance. The objective is to build sound customer franchises across distinct businesses so as to be a preferred provider of banking services for target retail and wholesale customer segments, and to achieve a healthy growth in profitability, consistent with the Bank's risk appetite. Bank is committed to do this while ensuring the highest levels of ethical standards, professional integrity, corporate governance and regulatory compliance. Continue to develop new product and technology is the main business strategy of the bank. Maintain good relation with the customers is the main and prime objective of the bank. HDFC BANK business strategy emphasizes the following Increase market share in Indias expanding banking and financial services industry by following a disciplined growth strategy focusing on quality and not on quantity and delivering high quality customer service. Leverage our technology platform and open scalable systems to deliver more products to more customers and to control operating costs. Maintain current high standards for asset quality through disciplined credit risk management. Develop innovative products and services that attract the targeted customers and address inefficiencies in the Indian financial sector. Continue to develop products and services that reduce banks cost of funds. Focus on high earnings growth with low

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Quality Policy SECURITY: The bank provides long term financial security to their policy. The bank does this by offering life insurance and pension products. TRUST: The bank appreciates the trust placed by their policy holders in the bank. Hence, it will aim to manage their investments very carefully and live up to this trust. INNOVATION: Recognizing the different needs of our customers, the bank offers a range of innovative products to meet these needs. INTEGRITY CUSTOMER CENTRIC PEOPLE CARE ONE FOR ALL AND ALL FOR ONE TEAM WORK JOY AND SIMPLICITY

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CONCLUSION: HDFC Bank, the banking arm of HDFC is expected to go on stream. The bank already has good number of employees on board and is recruiting Sales Executives heavily to take the headcount to many more. It is on the brim of increasing its customers through its attractive schemes and offer. The project opportunities provided was market segmentation and identifying prospective customers in potential geographical location and convincing them to open an account so that new Business Opportunities of the bank can be explored. Through this project, it could be concluded that people are not much aware about the various products of the bank and many of them not interested to open an account at all. services was considered as unsought good which require hard core selling, but in changing trend in income and people becoming financially literate, the demand for banking sector is increasing day by day. According to my findings Companys promotional activities for recruiting sales executives are also very less. So, at last the conclusion is that there is tough competition ahead for the company from its major competitors in the banking sector. Last but not the least I would like to thank HDFC Bank for giving me an opportunity to work in the field of HR. I hope the company finds my analysis relevant. SUGGESTIONS: Finally some recommendations for the company are as follows: To make people aware about the benefit of becoming HDFC Banks Sales Executive, following activities of advertisement should be done through 1. Print Media. 2. Hoarding & Banners. 3. Stalls in Trade Fares 4. Distribution of leaflets containing details information. o The bank should provide life time valid ATM card to all its customers.
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o Minimum balance for savings account should be reduced from Rs 5000 to Rs 1000, so that people who are not financially strong enough can maintain

their account properly o The company should provide a pass book to all its customers o Make people understand about the various benefits of its products. o Company should organize the program in the society, so that people will be aware about the company and different products of the bank o Company should open more branches in different cities.

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BIBLIOGRAPHY BOOKS AUTHORS Marketing Management (10th Edition) Philip Kotler Marketing Management (3rd Edition) V.S. Ramaswamy Research Methodology (2nd Edition) Research Methodology C.R.Kothary S.P. Kasande NEWS PAPERS Times of India Financial Express WEBSITES www.hdfcbank.com www.google.com

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WORK VALUES CREATIVITY: I learned to be creative how to think in different angles according to the situation. RISK: I tried to handle the risk in financial situations. now I am capable of risk handling. FLEXIBILITY: I learned how to be flexible in different situations especially dealing with the clients. BEHAVIOUR: I learned how to behave in the organization with higher superiors as I implemented practically what I studied in the organizational behaviour. RESPONSIBILITY: I became responsible professionally in handling customers in complex situations.

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