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November / Winter 2011

Master of Business Administration Semester II MB0044 Production & Operations Management - 4 Credits (Book ID: B1133) Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.

Q1. Q2. Q3. Q4. Q5. Q6.

Explain in brief the origins of Just In Time. Explain the different types of wastes that can be eliminated using JIT. What is Value Engineering or Value Analysis? Elucidate five companies which have incorporated VE with brief explanation. Explain different types of Quantitative models. Differentiate between work study and motion study. What is Rapid Prototyping? Explain the difference between Automated flow line and Automated assembly line with examples. Explain Break Even Analysis and Centre of Gravity methods. Explain Product layout and process layout with examples. Explain Jurans Quality Trilogy and Crosbys absolutes of quality. List out the pillars of Total Productive Maintenance.

November / Winter 2011

Master of Business Administration Semester II MB0044 Production & Operations Management - 4 Credits (Book ID: B1133) Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions.

Q1. Q2. Q3. Q4. Q5. Q6.

Explain Logical Process Modelling and Physical Process Modelling. What are the ingredients of Business Process? Explain Project Management Knowledge Areas. With an example explain Work Breakdown Structure. Take an example of any product or project and explain Project Management Life Cycle. Explain PMIS. What is the difference between Key Success Factor (KSF) and Knowledge (K) Factor? Explain with example. Explain the seven principles of supply chain management. Take an example of any product in the market and explain the scenario of Bullwhip effect. Time taken by three machines on five jobs in a factory is tabulated below in table below. Find out the optimal sequence to be followed to minimise the idle time taken by the jobs on the machines.
Job A B C D E Machine 1 (M1) 6 4 5 3 4 Machine 2 (M2) 8 5 5 4 3 Machine 3 (M3) 7 3 7 6 4

Winter / November 2011

Master of Business Administration Semester II MB0045 Financial Management - 4 Credits (Book ID: B1134) Assignment Set- 1 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions. Q1. Explain the steps involved in Financial Planning Q2. A company is considering a capital project with the following information: The cost of the project is Rs.200 million, which consists of Rs. 150 million in plant a machinery and Rs.50 million on net working capital. The entire outlay will be incurred in the beginning. The life of the project is expected to be 5 years. At the end of 5 years, the fixed assets will fetch a net salvage value of Rs. 48 million ad the net working capital will be liquidated at par. The project will increase revenues of the firm by Rs. 250 million per year. The increase in costs will be Rs.100 million per year. The depreciation rate applicable will be 25% as per written down value method. The tax rate is 30%. If the cost of capital is 10% what is the net present value of the project. Q3. Discuss the relevance and factors that influence the determination of stock level. Q4. There was a replacement of its existing machine by a new machine. The new machine will cost Rs 2,00,000 and have a life of five years. The new machine will yield annual cash revenue of Rs 2,50,000 and incur annual cash expenses of Rs 1,30,000. The estimated salvage of the new machine at the end of its economic life is Rs 8,000. The existing machine has a book value of Rs 40,000 and can be sold for Rs 20,000. The existing machine, if used for the next five years is expected to generate annual cash revenue of Rs 2,00,000 and to involve annual cash expenses of Rs 1,40,000. If sold after five years, the salvage value of the existing machine will be negligible. The company pays tax at 40%. It writes off depreciation at 30% on the written down value. The companys cost of capital is 20% Compute the incremental cash flows of replacement decisions.

Winter / November 2011

Hint : unit 8 solved problem Q5. Explicit cost and Implicit cost are the two dimensions of cost. What role does cost play in financial decisions Q6. The following details have been extracted from the books of Ashraya Ltd Income Statement (Rs. In millions) 2009 Sales less returns Gross Profit Selling Expenses Administration Deprecation Operating Profit Non operating income EBIT (Earnings before interest & Tax Interest Profit before tax Tax Profit after tax Dividend Retained earnings 1200 300 100 40 60 100 20 120 15 105 30 75 38 37 2010 1000 520 120 45 75 280 40 320 18 302 100 202 100 102

Hint: unit 2 worked example

Winter / November 2011

Master of Business Administration Semester II MB0045 Financial Management - 4 Credits (Book ID: B1134) Assignment Set- 2 (60 Marks)
Note: Each Question carries 10 marks. Answer all the questions. Q1. Examine the importance of capital budgeting Q2 Considering the following information, what is the price of the share as per Gordons Model? Net sales Rs. 120 lakhs Net profit margin Outstanding preference shares No. of equity shares Cost of equity shares Retention ratio ROI Hint: Apply the Gordon formula Q3. Internal capital rationing is uses by firms for exercising financial control How does a firm achieve this ? Q4. A company has two mutually exclusive projects under consideration viz project A & project B. Each project requires an initial cash outlay of Rs. 3,00,000 and has an effective life of 10 years. The companys cost of capital is 12%. The following fore cast of cash flows are made by the management. 12.5% Rs. 50 lakhs @ 12% dividend 250000 12% 40% 16%

Winter / November 2011

Economic Environment Pessimistic Expected Optimistic

Project A

Project B

Annual cash Annual cash in flows inflows 65,000 75,000 90,000 25,000 75,000 1,00,000

What is the NPV of the project? Which project should the management consider? Given PVIFA = 5.650 Unit 9 worked example Q5. Explain various types of bonds.

Q6. Given the following information, what will be the price per share using the Walter model.
Earnings per share Rs. 40 Rate of return on investments 18% Rate of return required by shareholders 12% Payout ratio being 40%, 50%, or 60%.

November/Winter 2011

Master of Business Administration MBA II Semester


MB0046 Marketing Management - 4 Credits (Book ID: B1135) Assignment Set- 1 60 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Discuss the different marketing concepts with its merits and drawbacks. [10 marks]

Q.2 a) What are the features and objectives of marketing research? [5 marks] b) Give a note on psychoanalytic model of consumer behaviour. [5 marks]

Q. 3 Silver Line Manufacturers produce several varieties of automobile components. They have 3 to 5 suppliers who supply materials regularly. Recently, procurement manager of Silver Line discussed in the meeting that they have to look out for new suppliers since they would be expanding their business operations to many places. How do you think Silver Line have to go about this situation? [10 marks]

Q.4 Briefly explain the bases for segmenting consumer markets along with examples. Do you think these bases are required for market segmentation? Why? [10 marks]

Q.5 Mention the forces in micro and macro environment that are likely to influence an organisations working and functions. Is environmental scanning necessary for all organisations? [10 marks] Q.6 Consider the company, Maruthi Udyog Limited. Elaborate on the companys marketing mix and give examples related to the 4 Ps. [10 marks]

November/Winter 2011

Master of Business Administration MBA II Semester


MB0046 Marketing Management - 4 Credits (Book ID: B1135) Assignment Set- 2 60 Marks

Note: Each question carries 10 Marks. Answer all the questions. Q.1 Explain the following: a) Product mix dimensions b) Product line strategies [10 marks]

Q.2 a) Assess the factors that are involved in setting up a distribution channel. [6 marks] b) Give a note on Retailing. [4 marks]

Q. 3 Geo Ad Agency has many corporates as their clients. Due to lack of resources, it is planning to cut down work and reject certain clients. Further, they want to establish a concrete system in communication development and ad structure. What would be your advice to Geo Ad agency in this aspect? [10 marks]

Q.4 Discuss the objectives of training and training programme along with its significance. [10 marks]

Q.5 Management of Sai Systems Pvt. Ltd. has decided to enter international marketing scenario. What methods are applicable to the company to enter international markets and what should be the approach? [10 marks]

Q.6 a) Give a note on Product mix pricing strategies. [5 marks] b) What is Brand development? How is it done? [5 marks]

Nov/Winter 2011

Master of Business Administration Semester II MB0047 Management Information Systems - 4 Credits (Book ID: B1136) Assignment - Set- 1 (60 Marks)
Marks-60 Attempt each question. Each question carries 10 marks: 1. What is MIS? Define the characteristics of MIS? What are the basic Functions of MIS? Give some Disadvantage of MIS? 2. Explain Knowledge based system? Explain DSS and OLAP with example? 3. What are Value Chain Analysis & describe its significance in MIS? Explain what is meant by BPR? What is its significance? How Data warehousing & Data Mining is useful in terms of MIS? 4. Explain DFD & Data Dictionary? Explain in detail how the information requirement is determined for an organization? 5. What is ERP? Explain its existence before and its future after? What are the advantages & Disadvantages of ERP? What is Artificial Intelligence? How is it different from Neural Networks? 6. Distinguish between closed decision making system & open decision making system? What is What if analysis? Why is more time spend in problem analysis & problem definition as compared to the time spends on decision analysis?

Nov/Winter 2011

Master of Business Administration Semester II MB0047 Management Information Systems - 4 Credits (Book ID: B1136) Assignment - Set- 2 (60 Marks)
Marks-60 Attempt each question. Each question carries 10 marks: 1. How hardware & software support in various MIS activities of the organization? Explain the transaction stages from manual system to automated systems? 2. Explain the various behavioral factors of management organization? As per Porter, how can performance of individual corporations be determined? 3. Compare various types of development aspect of Information System? Explain the various stages of SDLC? 4. Compare & Contrast E-enterprise business model with traditional business organization model? Explain how in E-enterprise manager role & responsibilities are changed? Explain how manager is a knowledge worker in E-enterprise? 5. What do you understand by service level Agreements (SLAs)? Why are they needed? What is the role of CIO in drafting these? Explain the various security hazards faced by an IS? 6. Case Study: Information system in a restaurant.

November / Winter 2011

Master of Business Administration Semester II MB0048 Operation Research- 4 Credits (Book ID: B1137) Assignment Set- 1 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions

1. a. Explain how and why Operation Research methods have been valuable in aiding executive decisions. [5 Marks] b. Discuss the usefulness of Operation Research in decision making process and the role of computers in this field. [5 Marks]

2. Explain how the linear programming technique can be helpful in decision-making in the areas of Marketing and Finance. [10 Marks]

3. a. How do you recognise optimality in the simplex method? b. Write the role of pivot element in simplex table?

[5 Marks] [5 Marks]

4. What is the significance of duality theory of linear programming? Describe the general rules for writing the dual of a linear programming problem. [10 Marks]

5. Use Two-Phase simplex method to solve: Minimize z= + + + 0, + 3 4 0 and is unrestricted. =5

[10 Marks]

Subject to constraints:

November / Winter 2011

6. Use Branch and Bound method to solve the following L.P.P: Maximize z= 7 + 9 Subject to constraints: - + 3 6 7 + 7 , 0 and are integers. 35

[10 Marks]

Master of Business Administration Semester II MB0048 Operation Research- 4 Credits (Book ID: B1137) Assignment Set- 2 (60 Marks) Note: Each question carries 10 Marks. Answer all the questions

1. What are the essential characteristics of Operation Research? Mention different phases in an Operation Research study. Point out some limitations of O.R? [10 Marks] 2. What are the common methods to obtain an initial basic feasible solution for a transportation problem whose cost and requirement table is given? Give a stepwise procedure for one of them? [10 marks]

3. a. What are the properties of a game? Explain the best strategy on the basis of minmax criterion of optimality. [5 Marks] b. State the assumptions underlying game theory. Discuss its importance to business decisions. [5 Marks]

November / Winter 2011

4. a. Compare CPM and PERT explaining similarities and mentioning where they mainly differ. [5 Marks] b. What is meant by graphing in Network Analysis? [5 Marks]

5. Consider the following transportation problem: Godowns Factory A B C D Demand 1 7 9 11 9 60 2 5 11 10 10 20 3 7 6 6 9 40 4 7 11 2 6 20 5 5 2 9 40 6 3 5 8 12 40 Stock available 60 20 90 50

It is not possible to transport any quantity from factory B to Godown 5. Determine: (a) Initial solution by Vogels approximation method. (b) Optimum basic feasible solution. 6. A machine operator processes five types of items on his machine each week, and must choose a sequence for them. The set-up cost per change depends on the item presently on the machine and the set-up to be made according to the following table: From Item To item

A B C D E A 4 7 3 4 B 4 6 3 4 C 7 6 7 5 D 3 3 7 7 E 4 4 5 7 If he processes each type of item once and only once each week, how should he sequence the items on his machine in order to minimize the total set-up cost? (Hint: A-> E -> C-> B-> D-> A Cost: 20)

Winter / November 2011

Master of Business Administration-MBA Semester 2 Project Management MB0049 - 4 Credits


(Book ID: B1138)

Assignment Set- 1 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.


Q.1 Comment on the following a. Importance of DMAIS in project management cycle b. Knowledge areas of project management Q.2 Write few words on: a. Project Characteristics b. WBS c. PMIS d. Project Management strategies-Internal & external Q.3 What are the various SCMo soft wares available in project management? Explain

each in brief. Q.4 List the various steps for Risk management. Also explain GDM and its key features.

Q.5

Answer the two parts: a. Importance of data management in project management-Comment. b. What is the significance of reviewing ROI?

Q.6

XYZ Company implements CMMI level-03. To make further changes it decides on

starting a new division in the organization. It decides to advance the existing project management. What are the steps to be followed by the organization to drive project management to a new horizon?

Winter / November 2011

Master of Business Administration-MBA Semester 2 Project Management MB0049 - 4 Credits


(Book ID: B1138)

Assignment Set- 2 (60 Marks)

Note: Each question carries 10 Marks. Answer all the questions.


Q.1 Q.2 Providing adequate resource is key to productivity-Comment. Compare the following: a. Traditional Vs. Projectised Organization. b. Bottom-up Vs. Top-down estimation Q.3 Q.4 Q.5 List out the macro issues in project management and explain each. Describe the traits of a professional manager in details? List the major participants of project review process. Also highlight roles and

responsibilities of each. Q.6 ABC organization has been in software business since last 20 years. The senior

management feels that although they are making profits, but the profit on an average is the same each year. They decide that they would make some additions to the business and decided to go ahead with development of some high technology for better profits. Can you suggest some guidelines, which the management should follow in this venture?