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FHM - Readership Profile

Readership Profile
000's Readership Breakdown All People Men Women 231 194 16 Profile % Mag. 100% 84% 16% Pop. 100% 49.4% 50.6%

Men
000's Age 14-17 18-24 25-34 35-49 50+ Socio-Economic AB C D E FG Work Status Full - time Part - time Not Employed 8 33 25 47 24 23 35 37 30 13 98 13 27 Profile % Mag. 9% 29% 37% 21% 5% 16% 28% 24% 19% 13% 65% 15% 20% Pop. 6.8% 11.8% 17.2% 26.8% 37.4% 22.9% 19.4% 19.8% 20% 17.9% 55.2% 12.3% 32.5%

Men Full - Time Workers


000's Personal Occupation Professional/Manager White Collar Workers Skilled Workers Semi/Unskilled Personal Income Under $20000 $20000- $29999 $30000- $39999 $40000- $49999 $50000- $59999 $60000 + 24 10 38 25 4 5 7 16 12 54 Profile % Mag. 27% 11% 32% 28% 4% 10% 13% 20% 12% 42% Pop. 40.3% 13.8% 22.9% 20.2% 3.7% 5.8% 11.3% 15.1% 12.9% 51.1%

Source: Roy Morgan Research, Apr'08-Mar'09Note: Profile figures for the Full-Time Worker section are as a % of the number of full-time working readers; not the total number of readers of the magazine

Copyright 2005 ACP Magazines Ltd. All rights reserved.

FHM - Rates
Rates
Spend CASUAL 6x 8,730 17,460 12x 8,460 16,920 18x 8,190 16,380 24x 7,920 15,840 36x 7,650 15,300

Colour
Full Page 9,000 DPS 18,000

Premium Position Rates


Spend CASUAL 6x 10,800 16,650 24,605 11,700 22,200 10,476 16,151 23,867 11,349 21,534 12x 10,152 15,651 23,129 10,998 20,868 18x 9,828 15,152 22,391 10,647 20,202 24x 9,504 14,652 21,652 10,296 19,536 36x 9,180 14,153 20,914 9,945 18,870

Premium Position
Inside Back Cover Outside Back Cover Inside Front Cover Spread Full Page Opposite Contents DPS Prior Contents

Broken Space Rates


Spend CASUAL 6x 6,300 4,950 4,050 25% 6,111 4,802 3,929 25% 12x 5,922 4,653 3,807 25% 18x 5,733 4,505 3,686 25% 24x 5,544 4,356 3,564 25% 36x 5,355 4,208 3,443 25%

Broken Space
Half Page 1/3 Page 1/4 Page Advertorial

Insert Rates
Spend 2 4 195 8 273 12 355 16 462 24 POA

Inserts
RATE PER 000 130

INSERTS Bound and loose insert subject to weight and size approval All ACP invoices will include a 10% GST on all displayed rates Advertorials incur production charges

Copyright 2005 ACP Magazines Ltd. All rights reserved.

FHM - Deadlines
Issue Name
Sep 2009 Oct 2009 Nov 2009 Dec 2009 Jan 2010 Feb 2010 Mar 2010 Apr 2010 May 2010 Jun 2010

On Sale Date
03 Aug 2009 07 Sep 2009 05 Oct 2009 02 Nov 2009 07 Dec 2009 04 Jan 2010 01 Feb 2010 01 Mar 2010 05 Apr 2010 03 May 2010

Booking Date
03 Jul 2009 07 Aug 2009 04 Sep 2009 01 Oct 2009 06 Nov 2009 03 Dec 2009 18 Dec 2009 29 Jan 2010 03 Feb 2010 31 Mar 2010

Material Date
07 Jul 2009 11 Aug 2009 08 Sep 2009 06 Oct 2009 10 Nov 2009 07 Dec 2009 05 Jan 2010 02 Feb 2010 08 Mar 2010 06 Apr 2010

Cancellation Date
04 Jun 2009 09 Jul 2009 06 Aug 2009 02 Sep 2009 08 Oct 2009 04 Nov 2009 19 Nov 2009 18 Dec 2009 03 Feb 2010 03 Mar 2010

Copyright 2005 ACP Magazines Ltd. All rights reserved.

FHM - Specifications
Insertion
Full Page Double Page Spread Half Page Vertical Half Page Horizontal Quarter Page Vertical 1/3 Vertical 1/3 Horizontal

Bleed
295 x 240 295 x 470 295 x 114 148 x 240 295 x 67 295 x 85 105 x 240

Type
245 x 190 245 x 418 245 x 93 128 x 220 245 x 44 245 x 60 80 x 165

Trim
285 x 230 285 x 460 285 x 104 138 x 230 285 x 57 285 x 75 95 x 230

Technical Information

The below specifications start from December 2009 issue. Insertion #160;Bleed #160;Type #160;Trim #160;Full Page #160; 295 x 238 #160; 245 x 88 #160; 285 x 228Double Page Spread #160; 295 x 466 #160; 245 x 414 #160; 285 x 456Half Page Vertical #160; 295 x 114 #160; #160; 245 x 93 #160; 285 x 104 #160; Half Page Horizontal #160; 148 x 38 #160; 128 x 218 #160; 138 x 28 #160; Quarter Page Vertical #160; 295 x 67 #160; 245 x 44 #160; 285 x 57 #160; 1/3 Vertical #160; 295 x 85 #160; 245 x 60 #160; 285 x 75 #160; 1/3 Horizontal #160; 105 x 238 #160; 80 x 163 #160; 95 x 28 /td> ACP will only accept ads via Quickcut. Digital files will not be accepted on disk or via email. For more information about this service please contact: Quickcut (02) 9467 7500. ACP Magazines can only take responsibility for accurate colour reproduction of a digital file if a digital proof is supplied in accordance with 3DAP v3 guidelines. Full details of the proofing procedure and how to obtain 3DAP v3 approval is available at www.3dap.com.au Please despatch a digital proof to the following address: Production Department, Cosmopolitan, ACP Magazines, 197 Elizabeth Street Sydney NSW 2000. Refer for the relevant production contact here. All double page spreads must be supplied as 2 separate PDF files (LHP & RHP) through Quickcut. Combined Double Page Spread files will be rejected but this will not impact the cost of sending through Quickcut. For more information regarding specifications of digital advertising material, please refer to the ACP website at http://www.acpmagazines.com.au ACP Magazines will store digital ads for 3 months after the last insertion date.

Copyright 2005 ACP Magazines Ltd. All rights reserved.

FHM - Contacts
Name
Nia Llewelyn Jessica Hunter Victoria Morley Lela Richmond-Johnson Angelo Poli Amy McKellar Mark Lambertini Emma Russell Matthew East Jeremy Foreman

Title
National Sales Manager Senior Sales Executive Advertising Production Co-ordinator Sales Executive Victorian Sales Manager Account Manager VIC Advertising Manager QLD Sales Manager Sales Director SA Sales Director

Location
NSW NSW NSW NSW VIC VIC VIC QLD WA SA

Email Address
nllewelyn@acpmagazines.com.au JHunter@acpmagazines.com.au victoria.morley@emap.com.au LRichmondJohnson@acpmagazines.com.au apoli@acpmagazines.com.au amckellar@acpmagazines.com.au mlambertini@acpmagazines.com.au erussell@acpmagazines.com.au meast@hwrmedia.com.au jforeman@hwrmedia.com.au

Copyright 2005 ACP Magazines Ltd. All rights reserved.