Media Public Relations- Pol Sc.

MEDIA - PUBLIC RELATIONS CONTENTS : * Origin and definitions of Media * Origin and definitions of Public Relations * Principles * Role in electing Representatives *Conclusion

Media Media, is the plural form of a medium borrowed directly from Latin and taken from the word medius meaning central. Definitions: Media maybe defined as the communication channels through which are disseminated new, entertainment, education, data, or promotional messages. It includes every broadcasting and narrowing medium such as newspapers, magazines ,tv, radio, billboards, direct mail, telephone, fax, and internet. It maybe also be interpreted as data storage material divided into three broad categories according to the recording method: (1) Magnetic, such as diskettes, disks, tapes, (2) Optical, such as microfiche and (3) Magneto Optical , such as cds , and dvds Public Relations Public is to the general body of mankind or of a nation, state, or community .It is taken from the Latin word publics which means a blend of the people' and pubes meaning adults. Relations is taken from the from Latin relation or relate meaning brought back or bring back Definitions: Public Relations maybe defined as the art or science of establishing and promoting a favourable relationship with the public. The methods and activities employed to establish and promote a favourable relationship with the public. The degree of success obtained in achieving a favourable relationship with the public.

Principles 1. The media must always tell the truth. 2. Prove it with action. 3. Listen to the people of the country. 4. Manage for tomorrow. 5. Conduct public relations as if the whole country depends on it. 6. The media should remain calm, patient and good-humored. 7. Media should bring all aspects of incidents before the public. Ignoring this point of conduct will lead to severe damage to democracy as hiding any part of the story results in creation of wrong and prejudicial public opinion 8. The media must realized the importance of various incidents happening around and according to their importance it should give space to them while reporting. 9. Media should neither create nor manipulate but rather report.

Role in electing Representatives 1. The right of the voters to make a fully informed choice. 2. The right of the candidates to put their policies across. 3. The right of the media to report and express their views on matters of public interest. 4. Freedom from censorship. 5. Freedom from arbitrary attack or interference. 6. Free access to necessary information. 7. A pluralism of voices in the media. 8. Media are so important that even the manner in which elections are conducted and campaign are managed, have undergone considerable transformation to make more effective use of available media. 9. Journalists also have the important function of operating as political pundits. They can analyse a given statement made by a politician, and they can probe into particular story angles affecting a politician or a political party. Conclusion It is often interpreted to mean that the media should be owned by a variety of different interests, resulting in a "market-place of ideas". This is important, but it is only one aspect. In the

interest of this whole nation, the section of media should now wake up from the deep sleep of selfinterest and assume its original role of properly holding the government and corporate leaders accountable. It should now take part in conducting such an environment where media coverage will be twinkled by credibility and impartiality. In order to ensure that the publicly funded media are not, in practice, government-controlled, a clear regulatory intervention may be required. This is the central paradox of the management of media in elections - the frequent need to establish a fairly complex regulatory system in order to enable the media to operate freely and without interference.