Final Report

Auto Brand Perceptions 2012: National Consumer Assessment
Appendix: Questionnaire

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January 14, 2012
NRC #2012.59

Consumer Reports National Research Center
© 2012 Consumers Union of U.S., Inc.

Methodology
Telephone surveys were conducted among 2,045 random adults comprising 1,031 men and 1,014 women 18 years of age and older. Respondents were screened for ownership by the household of one or more vehicles. The analysis is based on the 1,702 adults who said that their household owns a vehicle. Interviewing took place over December 1-5, 2011. The questionnaire was fielded via Opinion Research Corporation’s Caravan twice-weekly national telephone omnibus survey. ORC used random digit dialing to achieve a nationally representative probability sample and weighted completed interviews by age, sex, geographic region and race. Previous brand perception surveys were conducted in December 2007-2010. Because of methodology differences, the results for GMC trucks are not comparable to the December 2007-2008 studies. Four new brands were included in the study this year: Ferrari, Fiat, Fiskar, Tesla. The results of this study are intended for external communications. Methodology statement for public release: The Consumer Reports National Research Center conducted a telephone survey using a nationally representative probability sample of telephone households. 1,702 interviews were completed among adults aged 18+ whose household owns at least one vehicle. Interviewing took place over December 1-5, 2011. The sampling error is +/- 2.4% at a 95% confidence level.

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Methodology (cont.)
Banner Legend and Definitions Total Unaided Awareness (of U.S. car makes) Comprises makes indicated in one or more of nine questions, all unaided, including: Identified in the awareness question (unaided). Chosen as the exemplar in at least one of the seven factor questions (unaided): Design/style Environmentally friendly/green Performance Quality Safety Technology/innovation Value Mentioned as the car driven most frequently (unaided). Total Score For each make, Total Score is an index calculated as the total number of times that the particular make was mentioned as an exemplar across all seven factors, divided by Total Unaided Awareness of the make and multiplied by 100. Interpretation: This variable measures the overall performance of a brand across the seven factors relative to Total Unaided Awareness.

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Methodology (cont.)
Factor Score (or FScore) For each of the seven attributes by make, Factor Score is the number of times that the particular make was mentioned as an exemplar for that attribute, expressed as a percentage of Total Unaided Awareness of the particular make. Interpretation: This variable gauges a brand’s performance on the particular factor relative to its Total Unaided Awareness. Factor Contribution (or FContrib) For each of the seven factors by make, Factor Contribution is the number of times that the particular make was mentioned as an exemplar for that factor, expressed as a percentage of the total number of times that the make was mentioned as an exemplar across all seven factors. Interpretation: This variable measures which factor(s) drive the brand. For a given factor, the variable indicates the weight of the brand’s performance on that particular factor relative to the brand’s total performance across all seven factors. If, for example, a brand scored 25% for value, then value accounted for one-quarter of its performance overall. Factors— Perform: Quality: Safety: Value: Named performance among the top three factors considered when shopping for a new car. Named quality… Named safety… Named value…

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Implications
The automotive industry in 2011 continued its recovery as the overall economy stabilized and resumed modest growth. In the auto space, the relative calm of 2011 followed several years of turmoil, punctuated by the bankruptcy of General Motors and Chrysler, and the flurry of recalls suffered by Toyota. For the full calendar year, light vehicle sales totaled 12.8 million units, up 10% from 11.6 million units sold during January-December 2010. But sales performance varied considerably among leading automakers. Considering companies with 2011 sales of at least 250,000 units, Kia (+36%) and Chrysler (+26%) posted the biggest gains, while Honda and Toyota (both down 7%) performed the worst. General Motors and Ford, number one and two in terms of 2011 sales, grew by 13% and 11%, respectively. Alongside the sales results, this latest edition of the Consumer Reports auto brand perception poll indicates that the differences perceived among brands diminished. As a result, the overall perception of leading brands declined, while many of the smaller brands benefited. In addition, the study shows that loyalty among the top four brands has converged. Taken together, we conclude that the automotive marketplace is becoming more competitive, with smaller differences of perceived quality across brands. As a result, the consideration set that consumers operate with when shopping for a new car has grown. For 2011, the leader’s board of overall brand perceptions was topped by the same four brands in the same rank order as the year before, but absolute scores declined. Beginning with number one, the Total Score and change from 2010 were: Toyota (130.6, -17 percentage points), Ford (121.1, -23 pp), Honda (93.8, -27 pp) and Chevrolet (92.2, -10 pp). Considering the top ten brands in 2010, nine survived into 2011 and all posted a lower Total Score; newcomer Tesla displaced Subaru, number ten in 2010. (pages 18-19)

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then reported their awareness of car makes sold in the U. value and performance. respondents first rated the importance of seven dimensions relevant to the choice of a new vehicle. In this study. quality. and subsequently assessed brand leadership in each of these areas. and the data were used to identify the top ten leaders in the individual areas. and in terms of overall score. the leading factors were mentioned by about half or more of respondents: safety.S. 1/14/2012 Consumer Reports National Research Center Page 6 .) In the 2011 brand perception survey. (page 14) Safety (65%) Quality (57%) Value (51%) Performance (49%) Environmentally friendly or green (29%) Design or style (24%) Technology or innovation (18%) Consumers went on to name the number one brand according to each of the seven factors..Implications (cont. and none of them registered a meaningful change versus December 2010. Importance varied widely across the seven dimensions.

Volvo stayed at number seven. and to 37 points over Honda (from 26 points). and Cadillac seized eighth place from Lexus. but its safety score tumbled from 70% in 2010. Ford. Consequently. Another way of summarizing perceptions of the top four brands is to examine the number of times that they finished among the top four across the seven individual attributes. 1/14/2012 Consumer Reports National Research Center Page 7 . Toyota. Toyota and Ford distinguished themselves with strength balanced across six of the factors. Honda and Chevrolet remained at Nos. with 49% of consumers who are aware of the brand naming it number one. Lexus and BMW. down from 46 points the year before. fifth-place Mercedes-Benz swapped places with BMW. Cadillac. relative to Ford and Honda. Thus. new to the study in 2011. compared to four factors for Honda and just one for Chevrolet. Tesla. supplanted Subaru at the number ten slot. Ford remained in second place. Safety (page 21) Volvo continued to have a substantial lead in the area of safety. while Toyota climbed by four positions to the number three slot.Implications (cont. Ford and Honda suffered relatively more than Toyota. 1-4.) Overall leadership in the seven factors (pages 20-27) The ranks of the top ten brands overall changed little from last year. Also among the top ten. But Chevrolet dug in—Toyota bested Chevy by 38 points in 2011. in 2011 Toyota’s advantage over Ford widened to 9 points (from 4 points in 2010). Although scores fell among all nine brands that persisted on the top ten list. VW and GMC trucks replaced Audi. Toyota has rebounded from the hit that it took in 2010 linked to massive recalls. Honda and Mercedes-Benz shared fourth place.

2 percentage points from 2010. Kia.Implications (cont. Fiskar (in a statistical tie with Toyota and Porsche) and Ferrari entered the study this year and immediately distinguished themselves as brands with exemplary perceptions of performance. 1/14/2012 Consumer Reports National Research Center Page 8 . Mercedes-Benz and Buick fell out of the top ten and were replaced by Subaru and Acura among the ranks of brands that deliver the most value.) Quality (page 22) Toyota rebounded this year and returned as the perceived leader in quality. But the advantage of the leader over the second-place brand shrank to just 0. but Ford displaced Porsche at number two. Mercedes-Benz and Chevrolet trailed at number four and five. while Dodge and Lexus exited the top ten. Cadillac and Nissan maintained their places in the top ten from last year. Performance (page 24) As in the December 2010 study. replacing Honda.4 percentage point from 2. which slipped to number two and shared that position with Ford. Even so. the leader in performance was BMW. Honda fell three slots to number nine. Ford’s value score fell by 5. supplanting Nissan and Buick. Value (page 23) Ford retained the top spot. Subaru and Dodge placed at number nine and ten. and Chevrolet and Toyota also gained at Porsche’s expense. though Toyota swapped places with Honda for the number two spot. Other brands that garnered strong perceptions of value were Hyundai and Chevrolet.3 points in 2010.

Lincoln was another dropout as Acura and Ferrari climbed into the top ten. but it became the sole leader as Toyota. replacing BMW. number three last year. Toyota’s advantage over the secondplace make tumbled to just 6 percentage points from 28 points. GMC trucks and Mini exited the top ten. Tesla captured sixth place from Honda. which lost 7 percentage points. behind Ford. another new brand finished at number six. Smart (32%) entered the study as the number two brand in terms of green credentials with approximately twice the score of number three Honda. Design or style (page 26) Cadillac. fell to third place.) Environmentally friendly or green (page 25) Toyota remained in the number one position on this attribute. seven and eight. 1/14/2012 Consumer Reports National Research Center Page 9 . Tesla. and Acura also joined the top ten. five. Moreover. but its score slid by 8 percentage points to 38%. Porsche also took a hit as it left the leader’s board after placing number two in 2010. Technology or innovation (page 27) The score of Mercedes-Benz for technology/innovation was essentially unchanged from last year. Lexus. BMW. rose to first place. behind Ford and Chevrolet. Lincoln and Scion fell off the top ten list. and Acura joined the top ten in ninth place. formerly tied for number one. Cadillac and Chevrolet retained their positions at numbers four. Scion.Implications (cont.

5%) or Toyota (13. In rank order. (pages 31-33) But calculated brand loyalty is highest for Toyota and Honda. Ford. Compared to the December 2010 study. (pages 35-40) Evidently. with 28% of Dodge owners expecting to be loyal versus 35% last year. there are now a variety of very good choices for a new vehicle. the differences perceived by car buyers have shrunk.Implications (cont. Chevrolet (16%). they are most likely to buy Ford (16. and Honda by 8. because in the consumer’s mind. the competitive field has become relatively flat.6%. Chevrolet would be chosen by 13. which is the sum of the scores for the two measures: the brand most likely to be purchased plus other brands likely to be considered. they are Ford (17%). Essentially.1%. 1/14/2012 Consumer Reports National Research Center Page 10 . Toyota (14%) and Honda (14%). among the top four brands (Toyota. They also scored highest for total consideration. (page 34) The same four makes are on top of the list of other brands that consumers are considering for their next new car. Honda and Chevrolet). But it fell sharply for Dodge. with roughly 6 in 10 of current Toyota or Honda drivers likely to purchase their respective brand again.6%). calculated brand loyalty was relatively stable for Chevy (55%) and Ford (54%).) The next time consumers are in the market for a new car.

Overall. women were more concerned with pedestrian safety and electric shock. were more likely than others to view the alternative power trains as safer (23% vs. (page 41) Young consumers. those aged 18-44 years. (pages 42-43) The leading concern was mentioned by three-quarters: Limited range—running out of energy on the road (77%) Roughly 4 in 10 said: Fire risk during home recharging (42%) Pedestrian safety due to silent operation (40%) Crash protection for occupant (39%) Around 3 in 10 expressed concern with: Post-crash fire (35%) Electric shock (30%) Accident avoidance—braking. 87% of respondents expressed some kind of concern with electric or plug-in cars.Implications (cont. One-fifth (20%) deemed them safer and 28% said less safe. handling or steering ability (29%) Relative to men. 17%).) Two questions about electric and plug-in cars rounded out the survey.000. gasfueled models. A plurality (43%) of vehicle owners perceived electric and plug-in cars to be equally safe as traditional. 1/14/2012 Consumer Reports National Research Center Page 11 . Perceived safety of electrics/plug-ins also was higher among consumers earning less than $50.

Vehicle ownership scaled with household income.031 % 85 15 Women 1.014 % 81 19 Age 18-44 508 % 84 16 45+ 1. AA1 .Household Car Ownership Most (83%) adults contacted said their household owns at least one car.Does your household own one or more cars? Base: All Respondents Gender UNWEIGHTED BASE Yes No TOT AL 2.505 % 82 18 HHld Income <$50K 770 % 74 26 $50K+ 946 % 92 8 1/14/2012 Consumer Reports National Research Center Page 12 . and were qualified to proceed with the interview.045 % 83 17 Men 1.

Women deemed safety far more important than men (34% vs. design/style or technology/innovation.Number One Factor for New-Car Purchase The leading factors that consumers said they keep in mind when shopping for a new car are safety (28%) and quality (24%). 21%). Please tell me which are the MOST important to you in evaluating a new Base: Household Owns Car Gender UNWEIGHTED BASE Most Important Safety Quality Value Performance Environmentally friendly or green Design or style Technology or innovation Don't know/none of these 1/14/2012 Age 18-44 431 % 30 23 16 16 6 4 4 1 45+ 1. Under 1 in 10 respondents singled out environmentally friendly/green. Value (16%) was the number three factor in terms of consideration.244 % 25 25 17 14 8 6 2 2 HHld Income <$50K 574 % 30 22 15 16 7 4 4 1 $50K+ 864 % 25 27 17 15 6 6 3 1 Perform 837 % 24 22 12 31 4 5 2 - Factors Quality 986 % 23 43 14 11 5 3 1 Safety 1. while men placed more emphasis on quality and value.There are several things that you may consider when shopping for a new car.702 % 28 24 16 15 7 5 3 2 Men 886 % 21 27 18 16 7 6 4 2 Women 816 % 34 22 14 14 7 4 2 2 Consumer Reports National Research Center .081 % 42 20 14 12 7 3 1 Value 885 % 24 21 32 13 4 3 2 Page 13 TOT AL 1. and it tied with performance (15%). I am going to read you a list of factors. AA2A .

There are several things that you may consider when shopping for a new car.702 % Most Important: First. and technology/innovation (18%) was last. AA2ALL .081 % 100 52 46 44 27 16 14 1 Value 885 % 58 53 100 38 20 18 11 1 Page 14 Men 886 % 57 57 53 51 26 27 21 3 Women 816 % 73 57 50 48 32 20 14 3 Consumer Reports National Research Center . eclipsing quality by 8 percentage points.Top-Three Factors in New-Car Purchase When the top-three factors were regarded together.244 % 63 59 52 48 27 25 15 4 HHld Income <$50K 574 % 69 57 49 53 29 20 16 3 $50K+ 864 % 63 59 53 47 29 26 19 2 Perform 837 % 58 50 40 100 18 20 13 0 Factors Quality 986 % 59 100 47 43 21 18 11 1 Safety 1. the rank order of factors was unchanged. Scores changed little from the study conducted in December 2010. The importance of environmentally friendly/green (29%) was slightly ahead of design/style (24%). second or third. Half of respondents identified value (51%) or the performance characteristics (49%) of the new vehicles under review as an important factor. Safety (65%) established a significant lead in the number one spot. Second or Third (Net) Safety 65 Quality 57 Value 51 Performance 49 Environmentally friendly or green 29 Design or style 24 18 Technology or innovation Don't know/none of these 3 1/14/2012 Age 18-44 431 % 67 56 51 50 30 22 20 1 45+ 1.] Base: Household Owns Car Gender TOT AL UNWEIGHTED BASE 1. I am going to read you a list of factors. [Mentioned first.

Dodge (43%/31%) or BMW (41%/30%). and all registered gains of at least 5 percentage points versus 2010. Ford (87%/85% in 2010) Chevrolet (76%/75%) Toyota (70%/68%) Honda (57%/52%) Two GM makes and one European make comprised tier 2. Cadillac (38%/32% in 2010) Mercedes-Benz (36%/30%) Nissan (36%/29%) Hyundai (35%/25%) GMC trucks (33%/23%) Buick (32%/28%) Lexus (31%/23%) Kia (31%/22%) Volvo (30%/21%) Volkswagen (30%/19%) 1/14/2012 Consumer Reports National Research Center Page 15 . At least 4 in 10 consumers reported awareness of Chrysler (45%/37% in 2010). The third tier was populated by three GM makes. The rank order was unchanged versus 2010.Total Unaided Awareness of Car Brands Four automobile makes captured a majority of mind-share as measured by total unaided awareness. but scores edged up slightly. and scores rose substantially for all three from last year. three European and four Asian.

INTRODUCTION: Thinking of all the car makes sold in the U. which ones are you aware of? What other makes can you think of? AA4-AA6ALL .702 % 87 76 70 57 45 43 41 38 36 36 35 33 32 31 31 30 30 25 24 24 Men 886 % 87 79 73 59 50 47 44 38 37 40 39 36 34 30 30 33 29 23 26 24 Women 816 % 86 73 67 56 40 39 38 37 35 31 31 31 31 33 31 28 31 26 23 24 Age 18-44 431 % 88 74 71 60 41 48 46 32 37 35 36 36 27 34 33 31 29 25 27 24 45+ 1.Total Unaided Awareness Base: Household Owns Car Gender UNWEIGHTED BASE Ford Chevrolet Toyota Honda Chrysler Dodge BMW Cadillac Mercedes-Benz Nissan Hyundai GMC trucks Buick Lexus Kia Volvo Volkswagen Jeep Audi Subaru TOT AL 1.244 % 86 78 69 54 48 39 36 44 36 36 34 32 38 29 28 30 31 24 22 24 HHld Income <$50K 574 % 86 79 63 48 42 46 33 34 30 33 29 30 31 26 28 24 26 21 21 22 $50K+ 864 % 88 74 73 63 47 43 46 40 40 38 40 35 34 35 33 35 33 28 27 25 Perform 837 % 86 75 67 53 44 45 40 37 34 34 33 34 32 31 27 28 29 26 23 23 Factors Quality 986 % 87 77 72 59 48 44 44 39 40 36 37 35 35 33 31 31 32 26 26 25 Safety 1.S.081 % 87 74 67 57 45 43 39 36 35 34 33 32 32 31 30 27 28 23 23 24 Value 885 % 87 79 71 58 46 44 43 39 37 37 37 35 33 32 32 33 33 25 24 25 1/14/2012 Consumer Reports National Research Center Page 16 ..

) Base: Household Owns Car Gender UNWEIGHTED BASE Acura Mazda Mitsubishi Lincoln Jaguar Porsche Infiniti Mercury Saab Ferrari Suzuki Fiat Land Rover Scion Mini Smart Tesla Fiskar Other Don't know TOT AL 1.081 % 22 20 18 18 17 17 18 15 15 13 14 13 13 11 10 10 6 4 14 27 Value 885 % 24 23 21 20 21 19 19 18 17 15 16 15 14 14 12 12 7 4 16 28 1/14/2012 Consumer Reports National Research Center Page 17 .244 % 21 20 18 20 20 17 17 18 17 15 14 15 15 10 10 9 7 3 14 30 HHld Income <$50K 574 % 18 18 19 16 15 16 16 15 13 13 14 11 11 10 9 9 6 3 15 30 $50K+ 864 % 26 23 20 21 21 20 19 18 18 17 16 16 16 13 12 12 7 5 14 24 Perform 837 % 23 21 19 20 17 18 17 16 14 15 16 15 15 11 12 10 6 4 13 27 Factors Quality 986 % 25 22 19 20 20 20 19 19 17 16 16 15 15 12 12 11 8 5 14 28 Safety 1.Total Unaided Awareness (cont.AA4-AA6ALL .702 % 23 21 20 19 19 18 18 17 16 15 15 14 14 12 11 11 7 4 14 28 Men 886 % 24 23 20 21 20 21 19 17 17 17 17 15 15 12 13 11 8 5 13 22 Women 816 % 22 19 19 17 17 15 17 17 14 13 13 13 13 12 10 11 5 3 15 34 Age 18-44 431 % 25 23 22 18 18 20 19 16 14 16 15 14 13 14 12 12 7 5 14 24 45+ 1.

4% said that Toyota leads all other brands with design/style. Toyota was considered a leader more often than any other brand. Total Unaided Awareness = 69.2%). for Toyota: Total Score = 130. As a driver of the Toyota brand perception.2% Among consumers aware of Toyota.1% Environmentally friendly/green contributed more than one-quarter of Toyota’s leadership scores totaled across all seven factors. in terms of unaided awareness and leadership in the seven factors.3 index). and more than twice as often as Cadillac (63. 9.9% More than two-thirds of consumers interviewed reported being aware of Toyota. Guide to interpreting the results. Design/Style: FScore = 9.S.6 index Across all seven factors.. e.4%.Brand Perception Report The brand perception report summarizes the performance of vehicle makes sold in the U.g. 1/14/2012 Consumer Reports National Research Center Page 18 .2% of exemplary mentions across all seven factors for Toyota. green had more than four times the influence as design or style (7. and this factor accounted for 7. Environmentally Friendly/Green: FContrib = 29. FContrib = 7.

4 0.0 0.9 13.1 17.7 6.247 596 673 500 618 514 110 176 378 398 390 583 547 709 532 574 495 734 248 68 297 193 312 501 307 348 293 403 244 273 229 320 182 232 256 % 69.7 7.3 14.7 11.0 5.7 1.9 2.1 32.4 3.2 4.7 0.7 2.0 13.7 5.0 13.0 2.7 41.6 4.8 20.5 5.3 29.2 9.2 3.9 6.1 10.4 50.6 11.6 14.6 6.8 2.0 7.7 44.4 1.2 23.2 7.4 14.5 16.2 5.6 2.0 1.7 15.0 18.7 6.0 26.9 8.2 13.7 12.1 9.8 0.2 4.2 12.4 20.8 92.4 0.8 1.0 FScore % 13.4 Safety FContrib % 10.3 47.8 0.3 32.6 12.0 1.0 20.6 16.425 941 1.5 4.5 4.9 11.4 0.4 16.0 FContrib % 14.6 FContrib % 14.3 4.2 36.4 31.3 0.3 15.2 83.0 14.7 15.1 36.4 6.9 18.2 10.5 0.3 68.6 3.5 6.8 13.4 3.3 1.8 1.4 12.2 14.7 27.7 6.2 11.2 2.0 6.4 9.0 0.4 0.2 4.8 16.3 14.8 1.4 0.0 15.7 15.0 12./Innov.0 33.2 1.1 13.5 0.7 1.0 0.4 1.7 7.0 1.8 14.5 1/14/2012 Consumer Reports National Research Center Page 19 .1 19.8 1.8 6.9 21.9 0. FScore % 17.6 4.3 1.5 6.5 6.6 4.7 0.3 11.5 16.8 35.0 16.9 16.0 2.9 2.2 6.8 0.9 2.8 2.4 3.0 1.5 24.3 0.3 4.8 6.3 43.7 12.2 3.2 Value FScore % 18.7 47.3 10.5 4.9 6.7 0.5 18.0 15.6 2.9 19.8 17.3 12.4 25.0 1.1 9.8 13.5 10.7 4.9 27.0 19.3 25.6 9.4 21.1 3.0 0.7 7.0 12.Brand Perception Report Total Score Toyota Ford Honda Chevrolet Mercedes-Benz BMW Volvo Cadillac Lexus Tesla Smart Acura Audi Subaru Nissan GMC trucks Dodge Buick Hyundai Volkswagen Chrysler Ferrari Fiskar Porsche Scion Lincoln Kia Jaguar Mazda Infiniti Jeep Suzuki Mercury Land Rover Mitsubishi Mini Fiat Saab Index 130.8 0.8 16.2 3.7 10.8 18.7 13.7 4.9 22.4 5.6 8.8 13.7 9.3 2.5 1.3 76.0 17.7 23.6 0.4 6.0 10.2 21.5 25.9 3.3 2.2 5.8 1.7 0.6 18.2 4.7 7.7 35.6 1.9 20.6 0.0 30.8 2.9 16.2 14.0 13.1 15.6 14.6 13.3 2.0 0.8 13.7 2.4 16.4 1.0 12.0 10.3 9.5 4.7 47.9 86.8 16.2 2.6 1.8 7.2 1.7 4.0 15.7 0.1 11.0 7.0 0.2 18.2 1.8 3.8 1.7 5.0 26.4 6.8 5.7 15.4 3.0 6.0 17.4 1.0 1.6 14.7 6.1 1.4 35.7 8.5 12.4 12.5 4.2 0.1 2.5 37.1 8.5 33.2 2.1 2.1 0.7 5.9 0.0 5.3 Total Unaided Awareness Count 1.5 10.7 11.4 15.5 19.0 FContrib % 29.7 0.3 4.5 19.3 7.8 14.6 69.4 9.4 0.0 10.2 9.5 11.5 3.7 4.0 24.1 53.5 3.4 15.8 11.8 0.0 26.5 5.4 0.8 2.0 0.8 FContrib % 13.3 41.8 1.5 29.6 2.1 11.2 28.4 5.4 6.0 30.3 12.2 7.2 25.1 2.3 6.3 13.4 5.8 13.6 5.3 16.1 Base: Household Owns Car Performance Quality FScore % 13.7 10.2 10.9 3.7 5.1 15.0 0.9 49.0 13.5 7.1 9.0 Env.3 18.0 1.3 5.2 19.5 9.4 0.147 1.5 17.7 12.0 17.8 10.7 FScore % 19.0 0.6 1.9 2.1 4.8 41.7 4.0 14.0 0.1 15.1 4.3 13.9 4.9 1.6 1.3 19.3 0.6 0.7 FContrib % 7.3 1.5 27.2 19.5 24.7 56.3 13.3 21.3 54.5 2.2 7.2 0.5 8.8 11.1 4.4 47.3 38.3 23.3 9.3 1.9 16.9 1.4 2.7 10.9 1.5 9.6 1.1 13.7 17.3 40.6 3.7 1.5 11.3 9.5 10.9 24.5 11.2 12.1 22.9 9.1 5.7 Tech.2 14.3 13.6 0.3 6.2 3.4 15.3 0.9 0.9 2.0 17.3 6.3 25.2 32.5 3.3 0.5 9.2 5.2 1.4 10.2 11.8 19.3 20.0 14.2 2.9 1.0 11.3 55.8 2.2 1.9 12.5 7.9 18.3 17.0 0.3 0.7 21./Green FScore % 38.8 6.1 21.6 2.7 13.7 14.6 4.7 4.Fr.0 12.6 31.8 17.0 2.0 6.8 14.3 0.6 2.1 19.6 7.3 3.4 5.6 0.6 22.3 16.8 57.1 9.0 13.1 10.6 16.5 16.2 8.6 10.6 18.2 10.9 22.5 12.7 1.7 0.7 6.1 16.6 13.2 0.3 0.0 2.7 6.4 0.6 10.8 15.9 18.4 21.1 8.3 1.0 3.6 4.2 13.7 34.9 17.1 40.9 2.9 4.0 30.5 5.1 44.2 14.6 23.5 73.9 10.2 6.7 4.8 2.5 13.5 15.0 36.3 2.9 10.8 5.5 6.3 2.7 7.0 3.2 17.2 17.1 93.7 11.1 14.0 19.0 3.6 121.6 11.2 4.6 2.0 1.9 28.6 2.3 5.5 1.6 12.2 8.3 17.8 1.5 11.7 0.3 6.1 13.5 15.0 63.8 19.1 17.5 18.9 0.5 0.1 20.4 18.6 4.3 21.3 5.2 16.5 31.3 67.1 2.8 6.0 3.2 46.0 6.4 55.8 7.4 3.1 0.6 11.3 15.4 11.1 16.8 12.1 0.5 5.9 5.7 0.5 8.2 7.4 9.7 FContrib % 10.2 25.4 5.2 6.4 18.1 7.2 31.0 24.7 10.5 7.8 11.6 Design/Style FScore % 9.5 8.0 13.3 0.2 23.1 7.8 19.0 3.7 4.6 2.0 15.

4 50.0 63.3 41.7 Total Unaided Awareness Count 1.3 76.247 596 673 500 618 514 110 % 69.6 69.4 143.3 6.9 86.1 84.3 54.6 50.3 67.4 69.5 37.7 Toyota Ford Honda Chevrolet BMW Mercedes-Benz Volvo Lexus Cadillac Subaru Total Score Index 147.6 121.2 65.0 101.425 941 1.Top Ten: Overall 2011 Overall Base: Household Owns Car 2010 Overall Base: Household Owns Car Total Score Toyota Ford Honda Chevrolet Mercedes-Benz BMW Volvo Cadillac Lexus Tesla Index 130.0 36.6 31.1 93.9 121.0 30.5 90.2 83.8 92.8 57.147 1.8 92.1 1/14/2012 Consumer Reports National Research Center Page 20 .

425 1.8 7.0 10.0 12.Top Ten: Safety 2011 Position in Top-Three Factors: Number One (65%) 2011 Safety Base: Household Owns Car 2010 Safety Base: Household Owns Car Factor Total Unaided Score Awareness Volvo Ford Toyota Honda Mercedes-Benz Chevrolet Subaru Cadillac Volkswagen GMC trucks % 49.9 13.4 20.247 390 618 495 547 % 30.0 23.8 69.7 8.4 7.4 Count 500 1.3 36.5 7.147 941 596 1.3 Volvo Ford Honda Subaru Mercedes-Benz Chevrolet Toyota Audi Lexus BMW Factor Score % 70.8 16.5 12.1 33.3 76.0 1/14/2012 Consumer Reports National Research Center Page 21 .4 12.5 86.3 6.4 16.7 13.8 37.6 12.6 30.9 57.8 12.7 6.1 17.

9 57.4 8.3 23.9 19.8 36.5 7.2 22.6 8.5 12.1 9.1 13.3 86.1 1/14/2012 Consumer Reports National Research Center Page 22 .2 Honda Ford Toyota Chevrolet Mercedes-Benz Cadillac BMW Lexus Nissan Buick Factor Score % 25.4 18.6 16.247 618 673 514 390 709 % 69.9 18.9 8.3 6.1 11.0 31.425 596 1.4 15.5 Count 1.147 941 1.3 76.2 16.0 37.Top Ten: Quality 2011 Position in Top-Three Factors: Number Two (57%) 2011 Quality Base: Household Owns Car 2010 Quality Base: Household Owns Car Factor Total Unaided Score Awareness Toyota Honda Ford Mercedes-Benz Chevrolet Cadillac BMW Lexus Subaru Dodge % 19.3 12.6 10.8 43.6 41.

2 14.1 1/14/2012 Consumer Reports National Research Center Page 23 .2 16.8 17.3 24.9 17.1 15.5 14.425 1.147 941 574 1.5 Ford Honda Toyota Hyundai Chevrolet Kia Mercedes-Benz Buick Cadillac Nissan Factor Score % 25.8 6.2 7.9 57.0 76.5 6.8 23.247 501 390 378 618 583 % 86.7 6.3 9.4 22.Top Ten: Value 2011 Position in Top-Three Factors: Number Three (51%) 2011 Value Base: Household Owns Car 2010 Value Base: Household Owns Car Factor Total Unaided Score Awareness Ford Toyota Honda Hyundai Chevrolet Kia Subaru Acura Cadillac Nissan % 20.5 23.8 6.5 Count 1.8 69.6 6.0 30.0 37.0 18.6 35.3 35.8 6.4 12.

9 18.4 1/14/2012 Consumer Reports National Research Center Page 24 .3 14.9 13.0 69.8 13.3 18.0 86.3 24.4 20.2 15.6 12.0 10.1 4.5 10.8 17.5 19.425 1.147 297 68 248 596 941 398 % 41.247 1.8 13.1 Count 673 1.9 9.3 17.5 16.1 36.2 10.4 15.3 57.8 76.8 11.6 13.Top Ten: Performance 2011 Position in Top-Three Factors: Number Four (49%) 2011 Performance Base: Household Owns Car 2010 Performance Base: Household Owns Car Factor Total Unaided Score Awareness BMW Ford Chevrolet Toyota Porsche Fiskar Ferrari Mercedes-Benz Honda Audi % 19.2 BMW Porsche Ford Chevrolet Audi Honda Toyota Dodge Mercedes-Benz Lexus Factor Score % 27.

3 86.4 5.0 5.0 23. Friendly/Green Base: Household Owns Car 2010 Env.9 18.9 10.2 12.8 76.8 9.4 5.2 15.4 16.Top Ten: Environmentally Friendly/Green 2011 Position in Top-Three Factors: Number Five (29%) 2011 Env.425 1.4 9.0 6.7 35.1 5.7 6.2 1/14/2012 Consumer Reports National Research Center Page 25 ./Green Base: Household Owns Car Factor Total Unaided Score Awareness Toyota Smart Honda Ford Chevrolet Tesla Nissan Hyundai Acura Subaru % 38.1 32.4 9.247 110 583 574 378 390 % 69.9 11.0 5.1 17.5 35.8 Toyota Ford Honda Chevrolet Scion Subaru Hyundai GMC trucks Nissan Mini Factor Score % 45.147 176 941 1.0 Count 1.7 57.9 5.0 23.3 7. Fr.

8 13.9 14.2 12.9 17.Top Ten: Design or Style 2011 Position in Top-Three Factors: Number Six (24%) 2011 Design/Style Base: Household Owns Car 2010 Design/Style Base: Household Owns Car Factor Total Unaided Score Awareness Cadillac BMW Mercedes-Benz Lexus Chevrolet Audi Ford Acura Toyota Ferrari % 16.0 69.3 31.1 BMW Porsche Cadillac Mercedes-Benz Lexus Ford Chevrolet Lincoln Audi Toyota Factor Score % 22.9 15.147 248 % 37.0 9.0 24.7 14.2 16.2 13.1 11.2 86.6 41.7 10.8 23.3 13.3 76.3 Count 618 673 596 514 1.6 17.6 12.9 15.4 9.2 1/14/2012 Consumer Reports National Research Center Page 26 .1 19.425 378 1.3 10.247 398 1.8 19.0 36.

3 18.6 11.7 12.8 69.3 41.6 12.6 17.3 86. Base: Household Owns Car Factor Total Unaided Score Awareness Mercedes-Benz Ford Toyota Lexus BMW Tesla Cadillac Chevrolet Honda Acura % 21.6 17.0 Toyota Mercedes-Benz Ford Lexus BMW Honda Cadillac Chevrolet Lincoln Scion Factor Score % 21.0 10.8 1/14/2012 Consumer Reports National Research Center Page 27 .Top Ten: Technology or Innovation 2011 Position in Top-Three Factors: Number Seven (18%) 2011 Technology/Innovation Base: Household Owns Car 2010 Tech.9 14.147 514 673 110 618 1.2 10.9 31.0 57.1 13.425 1.8 13.6 10.1 17.0 6.7 37.0 9.0 7.1 Count 596 1.6 76./Innov.247 941 378 % 36.6 21.3 10.6 21.3 23.

4%/14.4%) 1/14/2012 Consumer Reports National Research Center Page 28 .9%/5.3%) Dodge (5.4%) Buick (3.9%/16.4%) Toyota (12.1%/2.0%/3.8%) Nissan (4.1%/9.1% in 2010) Chevrolet (14.3%/12.6%) GMC trucks (3.2%/4.1%) Five other brands posted a share of at least 3%: Honda (8.Car Driven Most Often The top three makes accounted for more than 4 in 10 vehicles that consumers drive most often: Ford (14.

4 2.2 Value 885 % 14.0 0.4 1.5 7.2 2.1 2.1 7.7 2.8 2.3 1.081 % 14.6 1.5 1.1 7.1 3.4 3.0 12.6 3.8 1.7 1.7 0.8 1.8 3.4 2.1 5.3 13.4 1.1 1.8 1.3 3.5 11.3 8.5 2.6 8.6 1.0 2.9 2.1 5.2 6.7 2.5 1.5 2.1 1.6 0.9 2.1 8.1 3.4 1.6 4.7 1.2 1.2 12.9 0.1 14.4 2.4 8.3 1.4 3.4 13.9 1.0 2.2 Women 816 % 12.8 5.2 4.0 16.0 2.8 1.7 13.4 1.4 1.7 1.8 1.1 5.8 1.0 2.5 1.5 15.9 2.9 14.5 2.7 0.9 14.0 1.5 2.4 1.7 1.2 2.9 1.7 1.3 2.9 2.3 4.3 1.5 3.9 1.4 12.7 2.4 3.7 3.1 0.8 3.4 1.3 1.4 1.7 2.4 2.8 3.9 7.8 1.4 8.0 3.6 6.1 1.2 2.5 2.702 % 14.5 0.4 2.5 4.5 18.3 0.5 2.6 3.4 1.1 1.1 4.0 8.9 1.5 0.8 9.0 Safety 1.4 0.4 2.2 Men 886 % 17.2 2.2 2.7 1.6 1.8 4.9 1.3 1.3 1.7 12.0 Factors Quality 986 % 15.4 3.2 3.3 3.4 3.5 45+ 1.8 12.3 2.7 1.0 3.7 12.8 2.244 % 14.1 0.0 4.9 1.0 4.4 3.5 3.5 1.0 2.2 12.7 2.3 3.8 14.0 1.4 2.6 4.0 1.4 1.5 2.1 1.6 0.1 5.3 2.6 Perform 837 % 14.1 2.7 2.0 1.8 $50K+ 864 % 13.1 3.7 10.9 1.3 2.4 1.0 2.8 5.0 HHld Income <$50K 574 % 18.6 6.5 1.What is the make of the car that you drive MOST frequently? Base: Household Owns Car Gender UNWEIGHTED BASE Ford Chevrolet Toyota Honda Dodge Nissan GMC trucks Buick Chrysler Jeep Mazda Volkswagen Hyundai Subaru Kia Lexus Cadillac Mercedes-Benz BMW Volvo TOT AL 1.7 2.6 2.6 3.5 1.9 4.9 1.7 1.AA6 .9 2.7 4.1 7.1 1.1 8.1 1.8 1.6 1/14/2012 Consumer Reports National Research Center Page 29 .3 Age 18-44 431 % 14.5 3.6 1.6 9.1 1.1 2.7 2.0 2.4 1.6 1.5 1.5 0.7 14.6 13.

3 0.1 0.5 1.1 4.9 Men 886 % 0.5 2.7 1.6 0.1 0.6 0.3 0.3 0.3 Age 18-44 431 % 0.3 1.1 0.1 0.1 0.1 0.0 1.What is the make of the car that you drive MOST frequently? (cont.3 0.0 0.2 0.9 0.4 0.6 0.1 4.5 0.9 0.1 $50K+ 864 % 1.3 0.9 0.3 0.3 0.3 0.8 0.4 0.3 0.4 0.3 0.9 1.1 0.5 0.0 0.7 0.4 0.7 1.5 Factors Quality 986 % 1.3 0.2 0.8 0.8 0.9 Value 885 % 1.5 1.3 0.3 0.1 0.8 0.2 0.1 0.3 0.6 0.8 0.6 HHld Income <$50K 574 % 1.081 % 1.4 Perform 837 % 0.1 3.1 0.9 0.1 0.1 0.2 0.1 0.1 3.2 0.2 0.0 Safety 1.1 0.3 0.3 0.1 0.5 1.5 0.1 0.1 4.2 0.7 0.3 0.9 0.1 0.1 1.1 2.0 0.6 0.2 0.1 0.1 0.4 Women 816 % 1.4 2.702 % 1.8 0.1 0.1 0.4 0.1 0.0 0.2 5.6 3.2 0.6 0.5 0.4 0.1 4.0 1.7 1/14/2012 Consumer Reports National Research Center Page 30 .1 0.1 0.2 0.) Base: Household Owns Car Gender UNWEIGHTED BASE Mercury Acura Mitsubishi Lincoln Saab Suzuki Jaguar Infiniti Scion Porsche Audi Mini Land Rover Fiat Ferrari Smart Fiskar Tesla Other Don't know/Don't drive/None TOT AL 1.2 0.1 4.3 0.3 0.3 3.3 0.7 0.9 0.6 1.9 0.0 45+ 1.8 0.AA6 .8 0.1 0.3 0.1 0.9 0.1 0.2 0.4 0.3 0.2 0.7 0.0 3.4 0.4 1.2 0.3 0.3 1.244 % 1.6 1.2 0.1 0.6 0.1 1.3 0.9 0.4 1.2 0.1 0.2 1.7 0.1 0.

3%) Gender differences: Men were more likely to focus on a Ford (18.5%) reported a stronger preference for Toyota than men (11.6% vs. Ford (16. Collectively.5%/17.4% women) or a Chevrolet (15.New-Car Brand Most Likely to Purchase Four makes dominate among those that consumers are most likely to purchase the next time they shop for a new car. 1/14/2012 Consumer Reports National Research Center Page 31 .6%/10.1% women). Women (15. 14.1%/13.0%) Honda (8.6%/11.9% in 2010) Toyota (13. 11.2% vs. they were singled out by more than one-half of consumers who participated in this survey.7%).6%) Chevrolet (13.

6 2.4 1.1 2.6 2.0 1.7 1.8 3.4 1.7 3.6 2.4 13.1 9.5 11.8 2.3 1.2 2.3 1.4 2.1 Men 886 % 18.9 0.0 1.0 2.0 1.9 2.5 1.4 2.4 15.3 0.3 13.6 11.6 3.6 13.5 7.8 1.7 4.3 1.3 2.5 13.7 2.3 13.5 13.6 2.0 3.9 2.8 1.3 2.9 0.5 1.7 15.9 0.7 2.2 1.0 0.2 2.8 2.7 14.0 15.8 2.6 2.6 1.0 0.5 3.8 1.702 % 16.5 2.5 1.6 0.1 1.3 1.The next time that you are in the market for a new car.3 1.2 1.7 9.6 0.1 1/14/2012 Consumer Reports National Research Center Page 32 .8 1.0 1.9 1.3 1.4 0.4 2.5 12.3 1.2 1.6 2.7 1.7 1.4 2.2 1.3 2.6 1.3 10.9 Age 18-44 431 % 15.3 13.4 2.9 1.1 1.8 10.9 2.8 1.8 3.1 1.2 3.9 2.0 3.2 1.6 1.2 Women 816 % 14.6 2.3 $50K+ 864 % 16.8 2.2 1.7 1.1 2.1 1.1 1.7 HHld Income <$50K 574 % 17.6 2.9 0.4 2.6 12.8 2.1 3.9 2.244 % 17.7 1.8 1.3 0.3 1.7 1.7 1.3 8.3 1.2 1.9 1.1 1.1 2.3 1.4 14.1 1.5 13.1 3.9 3.0 0.0 2.3 1.1 1.9 8.8 3.4 3.4 0.1 13.3 2.6 1.8 3.3 1.9 2.3 1.1 7.7 2.4 2.1 8.5 1.5 1.5 2.1 2.3 2.7 1.4 3.9 2.5 13.0 4.4 2.4 3.7 2.8 2.1 3.7 4.8 1.5 Factors Quality 986 % 17.5 3.8 2.8 1.9 2.0 12.6 4.2 3.2 1.AA7 .5 2.4 1.4 45+ 1.3 Safety 1.7 3.4 3.8 4.3 1.3 1.3 3.2 2.4 2.0 2.5 0.3 1.5 2. what brand are you most likely to purchase? Base: Household Owns Car Gender UNWEIGHTED BASE Ford Toyota Chevrolet Honda Dodge Nissan BMW Subaru Buick GMC trucks Hyundai Cadillac Mercedes-Benz Volkswagen Lexus Kia Mazda Chrysler Audi Jeep TOT AL 1.081 % 16.0 1.7 9.2 7.4 3.0 1.3 4.9 2.2 5.6 1.8 1.1 3.7 1.0 Perform 837 % 16.8 6.1 12.1 2.6 Value 885 % 18.9 3.3 1.

1 0.4 0.4 Value 885 % 0.3 Safety 1.1 0.1 0.3 0.6 0.2 0.3 0.0 0.3 $50K+ 864 % 1.1 0.1 0.6 0.3 0.5 0.1 0.6 Perform 837 % 1.) Base: Household Owns Car Gender UNWEIGHTED BASE Volvo Acura Lincoln Mitsubishi Mercury Mini Scion Infiniti Saab Porsche Suzuki Jaguar Land Rover Smart Ferrari Fiat Fiskar Tesla Other I do not buy cars/Don't drive Don't know TOT AL 1.5 1.4 1.2 0.7 1/14/2012 Consumer Reports National Research Center Page 33 .5 9.5 0.0 0.3 0.1 0.3 0.4 0.3 0.5 0.5 0.2 0.1 0.0 0.5 0.4 0.3 Factors Quality 986 % 0.3 0.4 1.5 45+ 1.244 % 0.3 2.1 0.4 0.1 0.3 0.5 0.8 HHld Income <$50K 574 % 0.4 0.7 0.7 7.2 0.6 0.5 0.8 8.5 0.3 7.3 0.2 0.5 0.6 0.5 0.1 0.2 0.1 8.081 % 1.3 0.6 0.7 0.6 9.6 1.2 0.6 0.2 0.2 0.1 0.2 0.2 0.7 0.0 0.4 0.1 0.7 0.6 0.1 0.2 0.1 0.The next time that you are in the market for a new car.3 0.9 1.2 0.8 0.4 0.2 0.0 0.AA7 .0 1.4 0.2 0.5 0.3 8.5 0.5 0.1 0.1 0.5 0.2 0.5 0.4 0.5 0.1 0.6 Age 18-44 431 % 0.1 0.2 1.4 Men 886 % 0.6 1.4 0.3 0.2 Women 816 % 1.1 0.5 1.3 0.8 0.2 0.2 0.702 % 0.3 0.0 0.1 8.1 0.1 0.5 0.9 9.8 0.9 8.3 0.2 0.2 0.2 0.1 0.1 0.6 1.6 0.2 0.8 0.1 0.3 0.1 0.5 0.3 0.2 6.7 0.7 0.4 0. what brand are you most likely to purchase? (cont.1 0.1 0.8 0.4 0.3 0.3 0.1 0.3 0.4 0.3 0.

Under 3 in 10 (28%) of Dodge owners expect to be loyal. Among the top four brands. Essentially. respectively. Chevrolet drivers ranked number three in terms of calculated loyalty—55% are thinking about a new Chevy (57% last year). down from 35% a year ago. the differences perceived by car buyers have shrunk. with roughly 6 in 10 of current Toyota or Honda drivers likely to purchase a Toyota or Honda. Compared to the December 2010 study.Brand Loyalty Analysis of makes under consideration versus those currently driven yielded a calculation of brand loyalty. because in the consumer’s mind.1 . only Dodge registered a significant change (down 7 percentage points). AA7. Ford (54%) was close behind. what brand are you most likely to purchase? Base: Household Owns Car Chevy UNWEIGHTED BASE Chevrolet Dodge Ford Honda Toyota Other (Net) I do not buy cars/Don't drive Don't know 1/14/2012 Make Currently Driven Most Often Dodge Ford Honda Toyota 92 % 7 28 24 9 8 21 2 250 % 7 2 54 7 6 13 10 138 % 5 1 6 57 4 20 1 5 207 % 4 1 8 5 60 13 9 Other 745 % 7 2 9 3 7 60 2 10 Page 34 241 % 55 2 9 2 7 18 1 6 Consumer Reports National Research Center . Relative to a year ago. there are now a variety of very good choices for a new vehicle. for their next new car. brand loyalty edged up for Toyota (from 58%) and slipped modestly for Honda (from 59%).The next time that you are in the market for a new car. Two makes tied as the leaders in calculated brand loyalty. it was unchanged from December 2010 (53%). the competitive field has become relatively flat.

5%) Honda (14.1% from 5. Hyundai (4.2%) Toyota (14. whose consideration score fell to 3. the top four were mentioned by more than 6 in 10 of respondents: Ford (16.1%) Nissan (6. in addition to the make they previously indicated being most likely to purchase.2%) replaced Cadillac.2%) Two other makes are being considered by at least 1 in 20 consumers: Dodge (8. 1/14/2012 Consumer Reports National Research Center Page 35 .8%) Chevrolet (16.Brands Under Consideration Consumers were asked what other brands are on their consideration list for their next new car. The leading brands were the same. Collectively.2% last year.2%) In the number seven position.

2 13.3 1.5 3.1 Value 876 % 18.2 6.9 3.0 Factors Quality 977 % 16.0 3.9 2.6 12.2 3.9 2.6 1.2 2.3 1.1 2.2 15.9 1.3 3.5 0.4 2.9 3.1 6.8 2.1 Women 805 % 14.6 15.5 3.0 3.5 2.8 2.7 3.2 8.1 16.4 7.0 3.2 13.6 3.4 2.4 3.0 4.7 4.8 6.0 3.0 2.3 3.3 14.9 3.6 4.6 4.9 3.0 3.3 1.1 3.4 2.7 1.2 3.2 3.1 7.7 3.7 6.0 3.5 1.7 2.4 10.5 7.5 2.0 14.3 Perform 829 % 16.5 2.3 13.6 3.3 3.4 18.3 16.3 3.7 3.684 % 16.5 3.0 3.7 3.6 3.3 2.8 3.0 3.1 2.7 3.9 11.9 5.2 HHld Income <$50K 562 % 17.4 3.3 2.9 4.4 3.9 2.4 2.4 17.6 Safety 1.0 1.5 2.3 3.5 14.9 15.2 14.0 3.3 2.5 1/14/2012 Consumer Reports National Research Center Page 36 .1 15.0 2.1 3.7 2.7 10.6 8.5 2.4 4.8 16.4 4.2 3.3 16.1 3.4 2.1 1.3 3.1 3.6 3.2 14.1 16.9 3.4 4.9 3.0 3.1 11.7 2.3 2.7 3.6 6.2 4.4 3.2 4.1 2.5 14.4 3.7 15.5 18.6 13.0 2.7 5.4 3.4 3.1 18.9 2.0 9.6 2.8 9.1 4.5 2.3 4.3 3.7 2.2 4.7 7.7 2.6 3.7 $50K+ 861 % 17.4 3.4 3.0 3.3 3.8 3.1 9.0 3.8 2.4 3.AA8ALL .2 2.3 3.0 3.5 3.2 5.6 3.1 2.7 3.3 1.0 2.5 3.0 4.6 11.6 2.0 1.4 1.2 2.In addition to [MAKE] what other makes are you likely to consider for your next car? Are there any other makes you will consider? Base: Buy Cars Gender UNWEIGHTED BASE Ford Chevrolet Toyota Honda Dodge Nissan Hyundai Mercedes-Benz Chrysler Lexus GMC trucks BMW Cadillac Volkswagen Buick Jeep Kia Subaru Audi Volvo TOT AL 1.9 15.4 6.1 3.230 % 16.6 2.9 2.0 3.4 8.3 3.4 3.2 3.2 1.1 3.7 4.7 45+ 1.9 13.9 1.6 4.1 14.4 4.4 4.074 % 16.2 3.2 3.0 5.0 6.1 Age 18-44 427 % 18.3 16.6 4.1 20.6 Men 879 % 19.8 3.5 2.1 1.

6 1.2 0.7 3.9 0.3 0.5 0.4 0.1 1.6 0.8 0.9 1.In addition to [MAKE] what other makes are you likely to consider for your next car? Are there any other makes you will consider? (cont.074 % 1.9 0.1 0.9 0.3 0.6 0.2 1.4 0.3 1.0 3.4 0.6 0.5 1.3 0.3 3.5 0.1 0.2 1.6 0.2 4.3 3.1 0.9 4.2 0.3 0.3 0.6 1.7 1.1 1.2 0.8 0.0 0.1 0.1 1.2 0.3 0.5 0.3 0.2 0.5 0.3 1.9 0.5 0.1 1.2 0.5 2.6 0.) Base: Buy Cars Gender UNWEIGHTED BASE Infiniti Lincoln Acura Mazda Land Rover Mitsubishi Mini Jaguar Mercury Porsche Scion Saab Suzuki Fiat Tesla Smart Ferrari Fiskar Other No other brands Don't know TOT AL 1.0 Men 879 % 1.AA8ALL .2 0.1 1.4 0.3 1.4 3.4 0.2 0.3 0.5 0.2 4.3 0.2 0.1 0.2 0.7 0.3 0.7 0.3 0.3 1.8 0.4 1.1 0.3 0.6 0.3 0.7 Value 876 % 1.2 4.1 0.5 0.1 5.1 0.2 0.2 1.5 0.1 0.1 1.2 0.5 2.7 0.5 4.4 0.6 0.0 0.1 3.3 Safety 1.8 Women 805 % 1.0 1.5 Factors Quality 977 % 0.5 1.5 0.5 4.2 0.7 0.4 1.7 0.9 0.6 0.2 0.684 % 1.9 4.2 0.2 0.3 5.6 1.7 0.2 0.1 1.4 0.4 0.2 0.0 0.2 0.8 0.2 0.3 0.6 0.0 1.2 0.8 0.2 0.0 $50K+ 861 % 2.4 0.3 0.1 3.2 0.4 0.0 Perform 829 % 1.7 0.4 0.1 0.8 0.2 0.6 0.2 0.4 2.1 0.1 0.7 0.6 0.3 0.9 1.2 0.7 0.230 % 1.3 Age 18-44 427 % 2.8 0.9 0.5 0.5 1.2 1.4 0.1 0.6 0.1 0.3 0.4 0.4 0.5 0.1 1.1 1.2 1.9 0.4 0.5 0.4 0.5 0.6 0.4 0.6 0.8 0.8 4.6 0.1 2.8 45+ 1.3 0.2 0.0 0.2 0.3 1.7 0.9 1.1 0.2 HHld Income <$50K 562 % 0.5 1.6 1.1 1/14/2012 Consumer Reports National Research Center Page 37 .7 1.3 1.

2%) Honda (22.9%) The second tier of brands trailed substantially: Dodge (11.Total New-Car Brand Consideration By a wide margin.5%) Nissan (9.5%) Toyota (28. the same four brands scored highest for total consideration. Ford (33.3%) 1/14/2012 Consumer Reports National Research Center Page 38 .4%) Chevrolet (29. which is the sum of the scores for the two measures: the brand most likely to be purchased plus other brands likely to be considered.

5 8.2 Perform 829 % 33.8 5.9 11.2 22.5 3.4 12.2 Age 18-44 427 % 33.3 9.6 6.4 27.8 4.5 4.7 4.9 5.3 5.9 6.5 5.8 10.2 27.4 13.2 7.2 2.7 22.1 HHld Income <$50K 562 % 35.5 4.8 4.1 4.9 3.4 5.2 7.1 4.1 5.8 4.0 9.4 5.2 20.8 4.8 5.3 5.3 24.074 % 32.9 6.7 3.5 6.6 6.4 28.1 5.5 6.2 28.6 4.5 29.7 4.7 5.4 2.7 29.3 3.5 4.9 5.7 5.2 4.2 Safety 1.7 6.3 5.0 4.4 45+ 1.8 4.4 7.3 5.0 2.0 6.3 3.9 7.3 5.0 Factors Quality 977 % 33.4 11.1 4.4 5.6 4.7 29.5 4.1 1/14/2012 Consumer Reports National Research Center Page 39 .8 2.6 5.3 6.4 6.4 23.2 5.8 2.2 4.3 27.4 4.2 7.2 Value 876 % 37.7 4.4 4.4 5.7 6.2 3.6 25.8 2.8 7.6 4.4 4.2 4.9 $50K+ 861 % 33.9 27.8 5.1 32.6 Women 805 % 28.0 4.1 5.5 9.1 3.9 6.6 25.9 5.9 5.2 3.9 2.4 4.4 4.8 24.8 4.4 5.2 4.5 25.0 4.4 30.7 21.2 5.1 3.0 4.6 9.1 6.0 4.1 8.7 5.4 4.3 5.8 6.1 9.2 7.0 5.1 7.3 4.9 2.8 5.1 5.2 7.3 9.Total Consideration Base: Buy Cars Gender UNWEIGHTED BASE Ford Chevrolet Toyota Honda Dodge Nissan Hyundai BMW Subaru GMC trucks Buick Mercedes-Benz Cadillac Lexus Chrysler Volkswagen Kia Jeep Audi Volvo TOT AL 1.1 5.230 % 33.4 4.4 29.8 5.6 9.4 5.8 24.5 28.6 21.7 32.2 6.0 30.4 7.7 4.3 5.2 3.4 5.4 Men 879 % 38.8 2.8 5.7 8.5 6.2 6.8 14.6 6.3 6.3 5.8 5.6 4.1 11.5 6.2 4.2 5.1 24.7 5.8 5.3 4.3 2.2 5.6 5.7 16.7 6.0 3.3 4.3 2.5 11.8 4.2 33.7 4.5 2.8 4.2 8.1 10.4 34.6 2.684 % 33.4 19.8 14.1 0.8ALL .5 5.6 29.4 26.5 6.6 4.3 4.3 4.AA7.7 5.1 5.7 4.0 3.5 6.

9 1.1 0.8 1.0 0.7 2.1 0.5 12.1 0.8 2.9 Value 876 % 2.2 1.3 Men 879 % 2.2 0.2 1.1 0.9 0.1 0.0 0.9 0.6 0.0 0.8 0.1 0.3 0.1 1.4 0.9 1.2 0.2 1.4 Safety 1.9 0.7 0.4 0.6 0.4 0.3 1.2 Perform 829 % 2.8 1.2 2.0 1.6 0.8 0.0 0.0 0.3 8.1 1.4 1.1 1.684 % 2.6 1.5 0.1 0.9 1.8 1.1 1.3 1.5 0.3 0.5 0.2 0.4 0.AA7.1 2.5 0.6 0.3 1.0 0.7 2.8 1.2 0.8 1/14/2012 Consumer Reports National Research Center Page 40 .7 1.3 0.5 1.8 0.1 0.4 0.5 1.5 0.3 1.5 0.5 0.1 45+ 1.7 0.9 1.2 0.074 % 1.3 $50K+ 861 % 3.7 0.4 0.1 1.9 0.7 HHld Income <$50K 562 % 1.5 0.1 1.2 1.6 0.5 0.7 1.6 1.1 0.4 0.8 1.6 2.4 0.4 0.2 0.1 0.4 0.5 0.6 0.6 0.4 10.0 2.7 11.9 1.6 0.0 Women 805 % 2.4 0.3 0.2 2.1 2.5 1.6 11.6 0.3 9.4 0.6 0.1 0.3 0.1 1.3 1.230 % 1.1 0.8 0.5 0.5 0.1 0.8 0.4 0.3 1.3 1.2 0.) Base: Buy Cars Gender UNWEIGHTED BASE Mazda Lincoln Acura Infiniti Mitsubishi Land Rover Mercury Mini Jaguar Porsche Scion Saab Suzuki Fiat Tesla Smart Ferrari Fiskar Other Don't know TOT AL 1.8 10.7 0.Total Consideration (cont.9 0.6 1.1 13.1 11.1 1.0 1.3 0.7 0.2 1.0 1.2 0.7 1.9 1.8 1.1 2.5 Age 18-44 427 % 3.2 0.6 0.0 1.1 0.5 0.3 0.2 1.2 1.3 0.0 11.6 0.2 1.4 2.3 0.2 0.7 1.9 1.4 0.9 0.6 1.4 0.1 0.2 0.1 2.1 0.8 0.3 0.4 0.5 Factors Quality 977 % 2.3 0.2 1.8 1.5 0.4 1.0 2.8 0.8ALL .4 0.8 11.2 2.

gasfueled models.081 % 20 6 14 42 17 11 28 10 Value 885 % 17 5 12 46 19 11 29 8 Page 41 TOT AL 1.702 % 20 6 14 43 17 11 28 9 Men 886 % 20 6 13 46 16 12 28 6 Women 816 % 20 5 15 41 18 10 27 12 Consumer Reports National Research Center . were more likely than others to view the alternative power trains as safer (23% vs. 17%).000. Young consumers. One-fifth (20%) deemed them safer and 28% said less safe. AA9 .Perceived Safety of Electric/Plug-in Cars A plurality (43%) of vehicle owners perceived electric and plug-in cars to be equally safe as traditional.244 % 17 4 12 41 18 12 30 12 HHld Income <$50K 574 % 24 5 19 39 16 12 28 10 $50K+ 864 % 18 6 12 48 17 10 27 7 Perform 837 % 19 4 14 41 18 14 32 9 Factors Quality 986 % 19 5 14 44 16 12 28 9 Safety 1. those aged 18-44 years. Perceived safety of electrics/plug-ins also was higher among consumers earning less than $50. gas-fueled cars? Do you think that electric and plug-in cars are… Base: Household Owns Car Gender UNWEIGHTED BASE Much/Somewhat Safer (Net) Much safer than gas-fueled cars Somewhat safer Equally safe Somewhat less safe Much less safe than gas-fueled cars Somewhat/Much Less Safe (Net) Don`t know 1/14/2012 Age 18-44 431 % 23 7 17 47 15 9 24 5 45+ 1.How safe do you perceive electric and plug-in cars to be compared to traditional.

1/14/2012 Consumer Reports National Research Center Page 42 .Concerns With Electric/Plug-in Cars Overall. women were more concerned with pedestrian safety and electric shock. The leading concern was mentioned by three-quarters: Limited range—running out of energy on the road (77%) Roughly 4 in 10 said: Fire risk during home recharging (42%) Pedestrian safety due to silent operation (40%) Crash protection for occupant (39%) Around 3 in 10 expressed concern with: Post-crash fire (35%) Electric shock (30%) Accident avoidance—braking. handling or steering ability (29%) Relative to men. 87% of respondents expressed some kind of concern with electric or plug-in cars.

Are you concerned about any of the following with an electric or plug-in car? Base: Household Owns Car Gender UNWEIGHTED BASE Any Concern (Net) Limited range--running out of energy on the road Fire risk during home recharging Pedestrian safety due to silent operation Crash protection for occupant Post-crash fire Electric shock Accident avoidance--braking.244 % 87 79 39 41 38 35 29 28 3 10 4 HHld Income <$50K 574 % 89 79 48 44 43 40 38 34 3 7 4 $50K+ 864 % 86 77 39 38 38 33 25 25 3 12 2 Perform 837 % 88 80 46 44 42 39 35 35 2 9 3 Factors Quality 986 % 87 77 42 41 38 35 29 28 3 9 4 Safety 1.AA10ALL . handling or steering ability Other (specify) None of these Don't know TOT AL 1.702 % 87 77 42 40 39 35 30 29 3 10 3 Men 886 % 89 78 40 36 37 35 24 27 3 9 2 Women 816 % 85 76 45 44 41 36 36 30 3 11 4 Age 18-44 431 % 87 76 45 39 40 36 31 30 3 11 2 45+ 1.081 % 88 78 46 44 42 38 34 32 3 9 3 Value 885 % 88 78 39 38 35 34 26 26 3 9 3 1/14/2012 Consumer Reports National Research Center Page 43 .

and 40% said they are employed full time. and the median age of respondents was 46 years. but 33% had no education beyond high school. Overall. Most respondents (58%) said they are married.Profile Women and men were equally represented in the poll.000. 42% of participants reported having at least a four-year college degree. and three-quarters (78%) identified themselves as Caucasian. 1/14/2012 Consumer Reports National Research Center Page 44 . Median household income of interviewed consumers was $61.

9 10 20 20 15 27 8 $69.000 but less than $75.000 $50.0 23 20 20 17 18 1 47.6 13 26 22 12 20 7 $59.0 27 18 20 17 17 1 46.702 % 50 50 Men 886 % 100 - Women NthEast Midwest 816 295 377 % % % 100 50 50 51 49 30 18 19 16 16 2 45.Profile Base: Household Owns Car Gender UNWEIGHTED BASE GENDER Male Female AGE 18-34 35-44 45-54 55-64 65+ Refused/Nr MEDIAN (years) EDUCATION Some HS or less HS graduate Some college College grad+ [Net] College grad Postgrad degree Refused/Nr HOUSEHOLD INCOME Under $25.4 6 26 25 42 23 19 1 8 28 23 40 20 20 1 5 25 27 43 25 18 0 4 26 16 53 33 20 1 5 28 29 38 22 15 - 8 29 23 40 20 20 1 6 21 34 39 20 19 0 12 25 25 12 21 6 $60.8 14 23 29 8 22 4 $59.7 13 22 22 12 24 6 $62.000 $75.5 31 19 19 13 15 2 43.000 $100.000 but less than $50.000 or more Refused MEDIAN (000s) 1/14/2012 Region South 620 % 48 52 West 410 % 50 50 TOT AL 1.8 11 27 27 11 19 5 $58.000 $25.6 34 17 18 14 15 2 43.6 Page 45 Consumer Reports National Research Center .9 36 15 19 14 14 2 43.9 32 16 17 17 16 1 45.000 but less than $100.2 12 27 26 12 19 5 $58.

Profile (cont.702 % 40 19 11 10 8 7 5 0 Men 886 % 48 18 11 7 9 1 6 0 Women NthEast Midwest 816 295 377 % % % 33 20 11 13 6 13 4 0 46 17 13 8 7 5 4 0 42 21 10 6 8 7 7 0 58 21 9 6 4 2 1 61 24 7 3 2 1 1 56 19 10 8 5 2 0 52 30 8 5 3 2 0 62 19 9 6 3 1 1 59 19 10 5 4 2 1 60 21 8 6 4 2 0 13 85 1 16 82 2 11 89 1 9 89 1 5 95 1 13 86 1 25 73 1 78 11 2 12 2 75 10 2 15 2 80 11 1 10 1 83 11 2 6 1 88 7 1 5 1 73 17 1 12 2 71 3 3 26 2 Page 46 1/14/2012 Consumer Reports National Research Center .) Base: Household Owns Car Gender UNWEIGHTED BASE EMPLOYMENT Employed full time Retired Not currently employed Employed part time Self-employed Homemaker Student Refused/Nr MARITAL STATUS Married Single and never been married Divorced Widowed Living as married Separated Refused/Nr SPANISH/HISPANIC/LATINO Yes No Refused/Nr RACE* White/Caucasian Black/African-American Asian/Asian-American Some other race Refused/Nr *Multiple responses allowed Region South 620 % 38 20 12 11 8 7 4 0 West 410 % 39 17 7 13 8 8 7 0 TOT AL 1.

inside center city county Suburban (Net) Inside suburban county of metro area In metro area with no center city Rural: In non-metro area TOT AL 1.Profile (cont.) Base: Household Owns Car Gender UNWEIGHTED BASE REGION North East Midwest South West METROPOLITAN CLASSIFICATION Urban (Net) In center city of metro area Outside center city.702 % 18 22 37 23 Men 886 % 18 23 36 23 Region South 620 % 100 West 410 % 100 Women NthEast Midwest 816 295 377 % % % 18 21 39 22 100 100 - 49 31 18 27 24 4 24 50 29 20 28 25 3 22 49 32 16 27 23 4 25 50 25 25 38 29 9 12 47 33 14 25 25 28 45 31 14 28 28 0 27 57 33 25 20 12 8 22 1/14/2012 Consumer Reports National Research Center Page 47 .

Appendix: Questionnaire 1/14/2012 Consumer Reports National Research Center Page 48 .

I am going to read you a list of factors. 2011 720488/9 On another subject… AA1 Does your household own one or more cars? 01 02 YES NO IF OWN ONE OR MORE CARS. C. DON’T KNOW) [RANDOMIZE ITEMS] A. where 100 equals extremely important and 1 equals extremely unimportant. Please tell me which ONE is the MOST important to you in evaluating a new car. D. CONTINUE. You can choose any number between 1 and 100 to indicate how you feel. RECORD FIRST ANSWER ON FIRST SCREEN. (RECORD NUMBER FOR EACH. SECOND ANSWER ON SECOND SCREEN. AA1 [01].AUTO. AND THIRD ANSWER ON THIRD SCREEN) [RANDOMIZE] 01 02 03 04 05 06 07 99 AA3 Design or style Environmentally friendly or green Performance Quality Safety Technology or innovation Value DON’T KNOW/NONE OF THESE I will read you the list of factors again. Design or style Environmentally friendly or green Performance Quality Safety Technology or innovation Value . E. F. AA2B SECOND most important? AA2C THIRD most important? (READ ENTIRE LIST BEFORE RECORDING ONE ANSWER FOR EACH. RANGE IS 1-100. I would like you to rate how important each factor is to you when shopping for a new car on a scale of 1 to 100. B. ALL OTHERS SKIP TO NEXT SECTION AA2A There are several things that you may consider when shopping for a new car. G.1/2 AA 1 DECEMBER 1-5.

1/2 AA 2 DECEMBER 1-5.AUTO.S. ASK RESPONDENT TO CLARIFY WHETHER THEY MEAN ‘BUICK’. RECORD AS MANY AS APPLY) 01 02 03 04 05 06 07 08 39 40 41 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 42 36 37 38 95 99 ACURA AUDI BMW BUICK CADILLAC CHEVROLET CHRYSLER DODGE FERRARI FIAT FISKAR FORD GMC TRUCKS HONDA OMITTED HYUNDAI INFINITI OMITTED JAGUAR JEEP KIA LAND ROVER LEXUS LINCOLN MAZDA MERCEDES-BENZ MERCURY MINI MITSUBISHI NISSAN OMITTED PORSCHE SAAB OMITTED SCION SMART SUBARU SUZUKI TESLA TOYOTA VOLKSWAGEN VOLVO OTHER (SPECIFY) DON’T KNOW/NONE .. 2011 720488/9 AA4 Thinking about all of the car makes sold in the U. ‘CADILLAC’ OR ‘CHEVROLET’) (DO NOT READ LIST. which ones are you aware of? [PROBE:] What other makes can you think of? (INTERVIEWER NOTE: IF ‘GM’ OR ‘GENERAL MOTORS’ MENTIONED.

. RECORD ONE ANSWER FOR EACH ITEM) [RANDOMIZE ITEMS] 01 02 03 04 05 06 07 08 39 40 41 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 42 36 37 38 95 ACURA AUDI BMW BUICK CADILLAC CHEVROLET CHRYSLER DODGE FERRARI FIAT FISKAR FORD GMC TRUCKS HONDA OMITTED HYUNDAI INFINITI OMITTED JAGUAR JEEP KIA LAND ROVER LEXUS LINCOLN MAZDA MERCEDES-BENZ MERCURY MINI MITSUBISHI NISSAN OMITTED PORSCHE SAAB OMITTED SCION SMART SUBARU SUZUKI TESLA TOYOTA VOLKSWAGEN VOLVO OTHER (SPECIFY) . which ONE do you think is the leader in each of the following? (INTERVIEWER NOTE: IF ‘GM’ OR ‘GENERAL MOTORS’ MENTIONED.1/2 AA 3 DECEMBER 1-5.AUTO.S. ASK RESPONDENT TO CLARIFY WHETHER THEY MEAN ‘BUICK’. 2011 720488/9 AA5 Thinking of all the car makes sold in the U. ‘CADILLAC’ OR ‘CHEVROLET’) (DO NOT READ LIST.

G. E. F. ‘CADILLAC’ OR ‘CHEVROLET’) (DO NOT READ LIST.1/2 AA 4 DON’T KNOW/NONE Design or style Environmentally friendly or green Performance Quality Safety Technology or innovation Value DECEMBER 1-5. 2011 720488/9 99 A. ASK RESPONDENT TO CLARIFY WHETHER THEY MEAN ‘BUICK’. AA6 What is the make of the car that you drive MOST frequently? (INTERVIEWER NOTE: IF ‘GM’ OR ‘GENERAL MOTORS’ MENTIONED. B. RECORD ONE ANSWER) 01 02 03 04 05 06 07 08 39 40 41 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 ACURA AUDI BMW BUICK CADILLAC CHEVROLET CHRYSLER DODGE FERRARI FIAT FISKAR FORD GMC TRUCKS HONDA OMITTED HYUNDAI INFINITI OMITTED JAGUAR JEEP KIA LAND ROVER LEXUS LINCOLN MAZDA MERCEDES-BENZ MERCURY MINI MITSUBISHI NISSAN OMITTED PORSCHE SAAB OMITTED SCION . D. C.AUTO.

2011 720488/9 33 34 35 42 36 37 38 95 99 AA7 The next time that you are in the market for a new car. what make are you MOST LIKELY TO PURCHASE? (INTERVIEWER NOTE: IF ‘GM’ OR ‘GENERAL MOTORS’ MENTIONED. ‘CADILLAC’ OR ‘CHEVROLET’) (DO NOT READ LIST. ASK RESPONDENT TO CLARIFY WHETHER THEY MEAN ‘BUICK’.1/2 AA 5 SMART SUBARU SUZUKI TESLA TOYOTA VOLKSWAGEN VOLVO OTHER (SPECIFY) DON’T KNOW/DON’T DRIVE/NONE DECEMBER 1-5.AUTO. RECORD ONE ANSWER) 01 02 03 04 05 06 07 08 39 40 41 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 ACURA AUDI BMW BUICK CADILLAC CHEVROLET CHRYSLER DODGE FERRARI FIAT FISKAR FORD GMC TRUCKS HONDA OMITTED HYUNDAI INFINITI OMITTED JAGUAR JEEP KIA LAND ROVER LEXUS LINCOLN MAZDA MERCEDES-BENZ MERCURY MINI MITSUBISHI NISSAN OMITTED PORSCHE SAAB OMITTED .

2011 720488/9 32 33 34 35 42 36 37 38 95 98 99 [ASK IF AA7 (01-95).1/2 AA 6 SCION SMART SUBARU SUZUKI TESLA TOYOTA VOLKSWAGEN VOLVO OTHER (SPECIFY) I DO NOT BUY CARS/DON’T DRIVE DON’T KNOW DECEMBER 1-5. DO NOT SHOW ANSWER FROM AA7 (01-42)] AA8 In addition to [INSERT ANSWER.AUTO. ‘CADILLAC’ OR‘CHEVROLET’] [DO NOT READ LIST. RECORD AS MANY AS APPLY] 01 02 03 04 05 06 07 08 39 40 41 09 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 ACURA AUDI BMW BUICK CADILLAC CHEVROLET CHRYSLER DODGE FERRARI FIAT FISKAR FORD GMC TRUCKS HONDA OMITTED HYUNDAI INFINITI OMITTED JAGUAR JEEP KIA LAND ROVER LEXUS LINCOLN MAZDA MERCEDES-BENZ MERCURY MINI MITSUBISHI NISSAN . ASKRESPONDENT TO CLARIFY WHETHER MEANS ‘BUICK’. what other makes are you likely to consider for your next new car? [PROBE:] Are there any other makes you will consider? [INTERVIEWER NOTE: IF ‘GM’ OR ‘GENERAL MOTORS’ MENTIONED. A7 (01-95)].

WAIT FOR YES OR NO FOR EACH) [RANDOMIZE] 01 02 03 04 05 06 07 95 98 99 Accident avoidance -. RECORD AS MANY AS APPLY.braking. 2011 720488/9 28 29 30 31 32 33 34 35 42 36 37 38 95 98 99 AA9 How safe do you perceive electric and plug-in cars to be compared to traditional. BOTTOM TO TOP] 01 02 03 04 05 99 Much safer than gas-fueled cars Somewhat safer Equally safe Somewhat less safe Much less safe than gas-fueled cars DON’T KNOW AA10 Are you concerned about any of the following with an electric or plug-in car? (READ LIST. handling or steering ability Crash protection for occupant Electric shock Fire risk during home recharging Limited range -. (READ ENTIRE LIST BEFORE RECORDING ONE ANSWER) [ROTATE TOP TO BOTTOM.running out of energy on the road Pedestrian safety due to silent operation Post-crash fire OTHER (SPECIFY) NONE OF THESE DON’T KNOW . .1/2 AA 7 OMITTED PORSCHE SAAB OMITTED SCION SMART SUBARU SUZUKI TESLA TOYOTA VOLKSWAGEN VOLVO OTHER (SPECIFY) NO OTHER BRANDS DON’T KNOW DECEMBER 1-5. .AUTO. gas-fueled cars? Do you think that electric and plug-in cars are .