Executive summary and recommendations: CSR in India – perspectives for business May 2007 1 May 2007

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Introduction If the purpose of a company is to deliver profit to shareholders what role does Corporate Social Responsibility (CSR) play? Why has the topic risen up corporate agendas over the last 15 years? Why now? What does the term actually mean? CollageArticle 13 – a new joint venture consultancy considered these issues as part of this launch piece of research particularly focussing on India. There is little consensus on the definition of CSR. A useful pointer is provided by the UK Department for Trade and Industry who define CSR as a company’s response to the issues on the sustainable development agenda. Sustainable development can be further defined as comprising the social, environmental and economic agendas (sometimes called the triple bottom line). The reason for sustainable development has been classically stated in the Brundtland Report as “meeting the needs of the present without compromising the choices available for the needs of the future”. But why should this matter to business? What are the business drivers to take on the agenda? The World Business Council for Sustainable Development (WBCSD) defines CSR as "The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the work force and their families as well as of the local community and society at large”. Is this rhetoric or practice-based reality? In KPMG's International Survey of Corporate (Social) Responsibility Reporting 2005, which surveyed more than 1,600 companies worldwide and documented the top ten motivators driving corporations to engage in CSR for competitive reasons, the following emerged: • Economic considerations • Ethical considerations • Innovation and learning • Employee motivation • Risk management or risk reduction • Access to capital or increased shareholder value • Reputation or brand • Market position or share • Strengthened supplier relationships • Cost savings The report concluded that by creatively responding to these market forces, and others generated by the CSR movement, organisations can reap considerable benefits. Collage Article13 used this finding as the start of a practice-based line of enquiry into what is actually going on in one of the countries included in the survey, namely India. The questions we asked were: what is actually going on in CSR (Being reported) in leading companies; and what are the benefits of this CSR activity to the business and do those benefits match up with what is being looked for by potential employees (graduate and post graduate students). We assess the implications of the findings of this study and the recommendations arising for the future.

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Methodology There were three phases of the research: • Desk- and web-based research • Questionnaires with students (structured quantitative research) • Interviews with leading HR professionals in India (insight interviews) 1. Desk and web based research: • An initial search was conducted within the public domain to review the CSR reported practice of large Indian corporations, which are acknowledged to be at the forefront of the engine of economic growth in India. This was established through selecting leading growth sectors and reviewing the leading company in each sector. • To augment this, a detailed search was conducted in business journals, market research sites, business newspapers, and publications to study their CSR activities, CSR strategy and identify metrics used by them (if any). • This was followed by comparing these leading companies across sectors with the selected benchmark of the Tata group of companies (Indian leadership company) and with BP (in the International arena). The companies reviewed were: • Benchmarks: Tata and BP • Information Technology: Wipro, Infosys, • Two-wheelers: Hero Honda, Bajaj • FMCG: Dabur, Godrej • Rural Marketing: Hindustan Unilever, ITC • Telecom: Airtel, BSNL • Real Estate: DLF • Oil and Gas: ONGC, IOC 2. Questionnaires with students: • A structured questionnaire was prepared and distributed to four leading graduate and post graduate institutions in India. • The data from completed questionnaires was entered into a spreadsheet for analysis as to what leading potential employees were looking for from companies in their job and career selection and if CSR would influence their choice. 3. Insight interviews with HR practitioners from companies: • A select number (three) of interviews were carried out to gain insight into the HR (or employers) perspectives on what leading employees (current and future) were looking for from companies and how CSR influenced this. The complete research results including a breakdown of the student responses is available in Appendix 1 and 2 of this document.

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Unless more visibility is given to these programmes. The HR insight shows CSR can yield employee brand. however. • How to balance the needs and wants of a growing economy with the scale of the issues above? The review of the findings (which follows on page 7) shows programmes in the community. it is limited to the big players. They are: 1. Their view of the challenge in future for CSR is: • “CSR is picking up now as an area where companies are showing interest.” • “Social Consciousness is not priority for most corporates. it is a cosmetic tool to ward off regulatory scrutiny. will vouch that it has stood them in good stead.” • “Organisations are getting competitive in whatever they do. employee motivation and corporate distinctiveness as well as governance. companies are being closely monitored under provisions like corporate governance and RTI Act which bind organisations towards ethics and transparency. Employees The desk and web research highlighted some explicit commitments to employees. This demonstrates signs of another driver towards CSR. with the spectre of HIV/AIDS alongside diseases of the world’s neediest people.” It is the last quote above which perhaps sheds light on the next driver towards CSR for Indian companies and the link with regulation and scrutiny. ©Collage Article13 4 .Commentary and recommendations The perspective of the HR professionals provides insight to the implications of this research and the status of CSR in corporate India. • Massive poverty alongside increasing and booming wealth. This echoes the combination of factors which has driven a step change in the development of CSR in other countries in the world. The student research shows CSR is a job critical issue for students. Organisations which believe in it however. if the small players are doing it…there is not enough publicity. it would be difficult to make it popular amongst corporates. • Mass urbanisation. future looks healthy and people in general can expect to derive benefits out of it. What are the CSR issues in and for India? From the review of companies reporting. To most organisations. but raises the issue that it could be dismissed in the quest for economic growth. However. They are judging on more than community initiatives as environment goes up their agenda. it is apparent that the following are issues that they are aware of: • A huge and growing population. and • A move away from a traditional agricultural based economy. This was not. evidenced in all the companies reviewed. This could be an issue particularly with skilled employees and ensuring the knowledge and skills are retained in the companies. Moreover. In such a scenario. education. environment and health areas but there are within those programmes four emerging themes as to how the companies reviewed are responding with CSR to the issues in India.

vision. 4. but the student perspective shows this is a missed opportunity Risk management or risk reduction – CSR provides early warnings and acts as a tool in identifying risk – this is a missed opportunity • • ©Collage Article13 5 . Stakeholder perspective – is it missing Although stakeholders are mentioned in some reports there does not seem to be a strategic approach to involving the stakeholders. Where it is well covered there is some mention of cost savings. not evidenced in CSR responses Ethical considerations – the main driver of CSR in business in India Innovation and learning – focused towards community as opposed to CSR enabling innovation and new product and service development within an organisation Employee motivation – in one case. This could mean companies missing emerging signs of risks and losing out on valuable insights to business strategy (and as shown in other global companies the ‘granting of a licence to operate and grow’). It can be deduced that the other areas/drivers are either not being considered by the companies and as such present emerging risk and missed opportunity. With the growth in the economy of India the companies operating within it will come under increasing scrutiny by the rest of the world. This is reflected generally in the lack of explicit links between employees and the community commitments. Community The desk and web research clearly illustrated the focus towards ‘community’. understanding the impacts on them. Perhaps this is an area for a quick win? 3. linking mission. • • • Economic considerations – the main driver of business in India. where it has been gained. What that term community means in practice differs from very local to the company initiatives to wider commitments to the masses. There is some work enabling women to develop their own programmes and have access to micro finance. the findings of this research suggest CSR in India is focused on the ethical considerations area supported by brand considerations (philanthropy). Work in education and in rural programmes tends to predominate. Overall there appears to be a potential lack of a strategic approach to these programmes. At best this could yield governance and reputation and early risk identification at a minimum this could improve the effectiveness of the varied initiatives and potentially corporate reputation. Linking back to the KPMG checklist of drivers (and opportunities for companies using CSR). Environment – a tipping point The environment is considered ‘covered’ through the certification to ISO14001. business objectives to the corporate impacts and therefore the stakeholders and integrating their views and issues into corporate planning. Is this an opportunity that is being missed by other companies? The lack of a reported strategic approach to the environment perhaps demonstrates a serious risk for companies as other countries face up to the challenge of natural resource shortages and the effects of climate change. This seems to be a legacy of the philanthropic approach.2. What is not clear is how much the stakeholders in these programmes are involved in the decision making as to what their issues are and how they might be best addressed.

This could propel companies into the coveted ‘world class’ status The opportunity for partnership in sectors. voluntary divide • ©Collage Article13 6 .• • • • • Access to capital or increased shareholder value – lack of CSR strategies and programmes have reduced shareholder value at times of societal shifts in expectations e. develop a strategic approach to CSR based on understanding of the impacts and the tipping points in resource shortage or price rises Recognition that the environment is a tipping point and natural resources such as water and fertile land are potential business threatening issues Realisation that the world is watching India and China and brand reputation and image can be made or destroyed in a single action Understand that CSR presents an opportunity to demonstrate corporate values. Monsanto Reputation or brand – this appears to be an important issue for Indian companies but it is not clear if they have realised how CSR programmes and strategies can help build their values and value as a brand Market position or share – a longer term missed opportunity Strengthened supplier relationships – missed opportunity especially up the supply chain to American and European markets and customer demands Cost savings – Missed opportunity to build business efficiency and effectiveness Recommendations The findings and analysis suggest key recommendations: • • • • • Review approach of the company against the KPMG survey of global responses From that. Shell. distinctiveness. and employee brand as well as deliver governance. across the corporate.g. across sectors.

water and electricity supply. which is unparalleled in the country.The findings in summary Corporate reporting – desk and web based review In summary the review highlighted the following: Community ITC HLL Airtel BSNL Infosys Wipro IOC ONGC Godrej Dabur Bajaj Hero Honda DLF Tata BP The companies have been ranked high. Considering the good standard of the maintenance facilities. The eight-hour working day. ©Collage Article13 7 . healthcare and sanitation. Tata were the pioneers in employee benefits that were later mandated through legislation in India and elsewhere in the world. provident fund. streetlights. Babrala and Mathigiri – around industrial facilities. medium or low based on their focus as reflected by the financials and organizational resources devoted to CSR causes. Mithapur. • It recognises that diversity to reflect socially disadvantages sections of the society in the workplace has a positive impact on business. Tata Steel maintains Jamshedpur's public utilities such as the local municipality and takes care of road maintenance. The need to address employee issues: The Tata Group has more than 245. accident compensation. Environment Education Health High Med Low Specifically reviewing how the other companies have picked up on these issues the following highlights emerge: 1. leave with pay.000 employees. Tata Steel has floated Jusco as a separate entity. bonus and gratuity were introduced by the group before any legal rules were framed on them. welfare departments. free medical aid. training institutes. maternity benefits. to share its knowledge and expertise. Tata has created cities and towns – Jamshedpur. along with the number and size of initiatives. Bajaj Auto provides interesting and explicit commitments to employees through its company’s policies: • The Company believes that equal opportunity in employment for all sections of the society is a component of its growth and competitiveness. grievance cells.

the Company will select a business partner belonging to a socially disadvantaged section of society.000 children per day in 292 government schools. Infosys implemented health clubs and health programmes. where its facilities are located. Its selection of business partners is not based on any considerations other than normal business parameters. the Bharti Library Programme. 2. measuring and enhancing the community work that group enterprises undertake. It will also provide teachers’ training facilities. women’s programmes. approximately 9% of the company’s resources for community involvement come in the form of employee time. ©Collage Article13 8 . such as health week.000 villages that are already connected through optical fibre. BSNL is the only telecommunication service provider offering rural telephony as part of its social responsibility. At Infosys employees are encouraged to report workplace hazards and incidents to the concerned officials and contribute to implementing solutions. BSNL is offering special tarifs for rural subscribers by providing lower rental and higher free calls as compared to urban area subscribers. The Company makes all efforts for upgrading the skills and continual training of all its employees to enhance their capabilities and competitive skills. According to Bharat Sanchar Nigam Limited (BSNL). BSNL plans to provide broadband to 20. In case of equal business offers. training. TCCI. For HLL.• • • • The Company is not biased against employing people from disadvantaged sections of the society. since it is of utmost importance for achievement of the country's social and economic goals. if the applicant possesses competitive skills and job credentials. nutrition programmes and ergonomics training. However. It also implemented safety programs to improve awareness about precautions and measures to improve road and personal safety. BSNL. in which Bharti Foundation has supported Akshaya Para in providing meals to 43. is the only service provider offering rural telephony as part of its social responsibility. the Foundation has plans to start a large number of primary schools in rural areas across the country. This was aimed at directing. several initiatives were started such as the Bharti Computer Centers. No discrimination of any type is shown in this process. the company is committed to provide quality Telecom Services at affordable price to the citizens of the remotest part of India. Bharat Sanchar Nigam Limited does not have any direct subsidy schemes/ programmes for public. which have provided computer learning to more than 130. animal husbandry. It plans to have a partnership program with educational institution/s to support and aid students from socially disadvantaged sections of the society. watershed development. HLL management trainees spend approximately four weeks on Project Shakti in rural areas with NGOs or Self Help Groups. rural energy. aimed to encourage reading habits of children. BSNL with support from government plans to provide broadband to all gram panchayats. created the Tata Index for Sustainable Human Development. in collaboration with the United Nations Development Program (India). secondary and higher secondary schools and public health care centres by end of 2007.000 children in five states. The need to be responsible for the community (local or disadvantaged): Tata Chemicals set up the Tata Chemicals Society for Rural Development (TCSRD) in 1980 to promote its social objectives for the communities in and around Mithapur and Babrala. Bharti Airtel founded the Bharti Foundation in 2000. education. Their time is ranged from their involvement in Ashadaan to the disaster affected Yashodadham village near Bhuj. with the vision: “To help underprivileged children and young people of our country realise their potential. For the coming years. relief work and infrastructure. and the Mid-day Meal Programme.” Through the foundation. Some of the initiatives of TCSRD are: agricultural development.

The groups focus is on rural development. Dabur has a vision of being a company dedicated to the health and well being of every household. HLL launched Project Shakti in 2001 to create income-generating capabilities for underprivileged rural women by providing a small-scale enterprise opportunity. The company has launched ‘i-Shakti’ kiosks – an IT-based rural information service developed to provide information and services to meet rural needs in agriculture. and hygiene. Established in 1987 by Ramkrishna Bajaj in memory of his mother. S. Burman. Vernacular websites relating to each agricultural crop that the company deals in provide ready and real time information to even marginal farmers on the prevailing Indian and international prices and price trends for their crop. (Quote from Chairperson Brijmohan Lall Munjal) Godrej funds the NAZ foundation which has evolved and implemented a holistic approach to fight HIV. Jankidevi Bajaj. education. especially women. habitat and language. ©Collage Article13 9 . To improve business skills of the rural population. Mr. Quoting ITC Chairman. K. "Envisioning a larger societal purpose ('a commitment beyond the market') has always been a hallmark of ITC. Healthcare: The company organises camps. The Company sees no conflict between the twin goals of shareholder value enhancement and societal value creation. extensive training programmes are held. and empowerment. In 1993. These projects have a positive impact on the quality of rural living standards Hero Honda are committed to community as "We must do something for the community from whose land we generate our wealth”. The project has been extended to 15 states covering 80. Y. The trust initiates sustainable. illiterates. employment. drawing inspiration from its founder Dr. In 2004. Dabur India Ltd established Sustainable Development Society (SUNDESH). hygiene and sanitation. wife of Chairman Adi Godrej. ITC's e-Choupal empowers 3. the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). launched a three-year Heroes Project which seeks to develop coordinated campaigns to address the spread of HIV/AIDS and reduce stigma and discrimination by educating the public. the company addresses the most deprived and weaker sections of the society including women. literacy. vaccination for children aged 0-5 years.5 million farmers by enabling them to access customised crop-specific information in their native village. and micro level weather forecast. health awareness through meetings. Through its poverty alleviation schemes.C. integrated development through long term projects in rural health. eye screening and eye operation camps. The challenge lies in fashioning a corporate strategy that enables realisation of these goals in a mutually reinforcing and synergistic manner". and to improve rural living standards through health and hygiene awareness. improving agricultural and livestock yield. this Trust acts as a catalyst to development at the grass root level in 32 villages around its plants in Pune and Aurangabad. watershed development and women’s empowerment. focusing on prevention as well as treatment. family welfare.Deveshwar. education and adult literacy. and the unemployed. antenatal checkup. who said. a registered voluntary organisation. Parmeshwar Godrej. vocational training.000 villages.800. which include general OPDs. To fight AIDS. integrating various aspects such as health. expert knowledge on best farming practices. children.Bajaj Auto’s philanthropic activities among the rural poor are carried out by a Trust. health. The total strength of Shakti Entrepreneurs has reached over 30. Godrej & Boyce has opened a clinic at its Godrej Memorial Hospital in Mumbai. the Trust provides micro-credit and income generation opportunities for the poor. Through this. "What is that life worth which cannot bring comfort to others”.

1999: Environment Management System of Dharuhera Plant was certified with ISO-14001 by DNV Holland and in 2000: Environment Management System of Gurgaon Plant was certified with ISO-14001 by DNV Holland. Two.500 teaches and principals from 241 schools in 4 states. came into existence on 4 December 1996. if you can do good. Its Chairman Azim Premji has launched his own Foundation – Azim Premij Foundation – with a focus on universalisation of education. and construction of orphanages in rural areas. over the years. environment and the health verticals besides looking after its own employees. A different approach to the environment is demonstrated by Corporate Social Responsibility in Godrej which “covers many aspects and areas. on creating a green environment in and around its plants and on utilising the waste generated in the process of manufacturing steel. 83. For Airtel. was awarded ISO 14001 certification in 1997 Hero Honda is certified for its Environmental Management Systems according to ISO 14001. A question from the research team is around the use of ISO14001 systems to help take these initiatives further? Bajaj Auto’s has an Environmental management system. you must. It started in 2001 and it has reached over 4. The project ranges from training programmes for teaches and principals to concerted efforts for transforming entire schools. Wipro is a socioeconomic citizen. Its main objective was to fulfill the social responsibility of the company by supporting and encouraging the underprivileged sections of society. The emerging recognition of the role of the environment and the potential as a tipping point: Tata Steel has laid great emphasis.000 sites are using a green-shelter system that provides cooling for four hours in the Base Transceiver Station. New Delhi. Of this.Women Empowerment: ITC aims at micro-credit and skills training to generate alternate employment opportunities for women to facilitate better nutrition. The company ©Collage Article13 10 . which is an integral part of the overall management system at Bajaj Auto’s Aurangabad plant. Godrej has been a key player in aiding education. the greenery and mangroves are just one of them. 3. for all automobile companies in India. DLF’s major CSR focus is on the welfare of masses but does not report much on how and where. relief work conducted after natural disasters. Wipro Applying Thought in Schools: This initiative is aimed to rekindle the spirit of curiosity in children. ranked Hero Honda as No. Infosys Foundation. the philanthropic arm of Infosys Technologies Ltd. counselling centers to rehabilitate marginalised devadasis in North Karnataka. The rest is sent for land filling. Wipro believes in two fundaments that have guided its engagement: “One. The Foundation has been working on initiatives such as: training destitute woman in tailoring and donation of sewing machines and material to them to improve their livelihood. The Green Rating conducted by the Centre for Science & Environment.” Its major thrust for CSR is education.1 for its environmental performance. 5. This system saves cost and reduces pollution. in order to develop critical. creative and caring citizens.16% is utilised either through recycling and reuse in the company's own processes or is sold as raw material to other industries. healthcare and education for their children. donation of aid equipment to the physically challenged in rural areas of Karnataka.” according to the company. The company generates roughly 700 kg of various wastes (excluding fly ash) in the process of producing one tonne of crude steel.

500 crore p. pollution control programme. the single largest mangrove belt in Mumbai. The Soonabai Pirojsha Godrej Foundation has been maintaining the western bank of the Thane Creek. ITC focuses on the use of renewable energy such as biomass and solar energy. use of carbon neutral fuels and large scale tree plantations through social and farm forestry have resulted in sequestering 85. Seven refineries and the IndianOilResearch & Development Centre at Faridabad have achieved the ISO 14001:1996 accreditation for Environment Management System. over 250 km from the state capital. Indian Oil has included CSR in its vision and mission statement and has built its corporate strategies around it. The Watershed Project. ITC's watershed development seeks to achieve two critical objectives: water conservation and soil enrichment. It claims it endeavours to be a carbon positive corporation. This award has been presented to Indian Oil for installation of Flue Gas scrubbing (BELCO) system to treat flue gas from RFCC unit of Barauni Refinery to remove particulate matter and sulphur di-oxide. In 1998-99. Jaipur. Indian Oil won the TERI Corporate Environmental Award 2002-03 in category III (companies with an annual turnover exceeding Rs. to be certified ISO-14001 for its efficient Environmental Management System. ©Collage Article13 11 . the Salaya-Mathura Pipeline and the Koyali-Ahmedabad Pipeline became the first oil pipelines in the world to be accredited with ISO-14001 for Environment Management System. A number of units have installed solar thermal systems mainly for use in canteens and kitchens. Indian Oil Corporation has been an active founder-member of the United Nations Global Compact (UNGC).).a. and engages in community projects in water adjacent to manufacturing sites. Chola Sheraton and Grand Maratha Sheraton) have obtained ISO 14001 certification for their Environment Management Systems. which was aimed at facilitating the development of corporate greenhouse gas inventories and subsequent investments in greenhouse gas mitigation projects. The company has a mission of “Enriching quality of life everyday everywhere”. in which all refineries are provided with facilities to control pollution from different sources. have signed a memorandum of understanding (MoU) for the project in Kalyanpura village. Environmental initiatives include: development of cleaner fuels such as diesel with low sulphur content and biodegradable lube formulations. Its efforts in the field of energy conservation. The Sohrabji Godrej Green Business Centre launched the Green Business Initiative in December 2005. The company has a management system conforming to ISO 14001.strongly believes that the green environment enhances productivity and quality which has been appreciated by all employees and visitors. Dabur works towards developing sustainable cultivated source for herbal ingredients. IndianOil’s Mathura Refinery has been certified for "Occupational Health and Safety Management System (OHSMS)" by DNV – the first refinery worldwide to receive this certification and Mathura Refinery was the first Refinery in Asia. which are scientifically designed green belts that have been developed at Gujarat Panipat refineries. and the third in the world in the Petroleum Sector. an international initiative that brings companies together with UN agencies. HLL is also committed to extending its efforts on water management to the larger community. which would help in reducing the strain on natural habitat of these herbs.6% of the Carbon Dioxide (CO2) emitted by its operations. The company is also involved in reforestation in the Himalayan range. All ITC Units and the four hotel properties owned by ITC (Maurya Sheraton. labour and civil society to support universal environmental and social principles. Government of Rajasthan and the ITC Rural Development Trust. and ecological parks. to serve as a pollution sink and to enhance the aesthetic look of the refinery area. Mughal Sheraton.

consumers. “Corporate Social Responsibility is a way of life at Bharti.” Airtel has been looking after the needs and interest of its stakeholders. Ashok Kumar Balyan. Dr. It also aspires to abiding commitment to safety. such as national NGOs. in different ways and make recommendations for the company on the social and environmental impacts. it was found to conform to the EMS Standard ISO 14001:2004. ONGC is playing an important role in strengthening India's corporate world with a tuned sense of moral responsibility towards the community of people where it operates and the country at large. and communities. 2003 and is currently responsible for formulation and implementation of policies in tune with the strategies of ONGC. particularly in the area of stakeholders which is not necessarily explicit in the other reviews. Providing a platform to leverage the potential of the citizens of tomorrow and concern for the environment are our top priorities. The company believes it has managed to bring an economically. Airtel: According to the company. Employees maintain a dialogue with key groups. The company engages itself in dialogue with a wide variety of groups to create strong and lasting relationships with them. into the national economic mainstream. ESIA (Environmental and Social Impact Assessments) studies are carried out to help BP and its stakeholders understand the potential impact of a proposed project on environment or society. including employees. In 2005. ISRS and ISO 14001. along with the environment. ©Collage Article13 12 .” (Sunil Bharti Mittal – Chairman and Managing Director. joined the Board of ONGC as Director (Human Resources) on August 23. social and environmental value”. in which Infosys Environmental Management System (EMS) is subject to third party surveillance audits. Infosys programmes on environment are being evaluated through the Ozone initiative. especially ones developed at the grassroots. health and environment to enrich quality of community life and to imbibe high standards of business ethics and organisational values. the environment. He is actively leading the continuous change journey of ONGC called ‘Corporate Rejuvenation Campaign’. Occupational Health& Safety and Environment Management (QHSE) based on ISO 9001. HLL's CSR philosophy is embedded in its commitment to all stakeholders. quoted from the 2005-06 annual report) Hero Honda Motors takes considerable pride in its stakeholder relationships. Its mission recognises stakeholders: “Airtel is strongly committed to being a responsible corporate citizen. including consumers and employees. In its vision/mission and the philosophy regarding CSR it claims that the company feels responsible not only for wealth creation but also for social and environmental good. OHSAS 18001. Its approach to CSR is summarised as “an approach to business that exemplifies transparency and ethical behaviour. Haryana.ONGC has all its operational facilities certified for Quality. The stakeholder perspective – is it missing? BP provides an interesting global counterpoint. and the society the company operates in. 4. respect for stakeholder groups and a commitment to add economic.and socially-backward region in Dharuhera.

HIV) Environment Education 0 10 20 30 40 50 70 Top of mind issues H Company in d ©Collage Article13 us ta n H Num ber of responses U ni W ip Ba Ai D H ro L r 13 .Students’ perspectives Q7: In your view which is the most "responsible" company/companies in India? (Figures based on numbers of mentions rather than ranking figures.) 50 45 Number of mentions 40 35 30 25 20 15 10 5 0 rte l h In fo sy s IT C LF re j ja j sa ls on da le ve r ab u BS N ut c ch U ni te 60 An G od D H er o Question 8: What are the top of m ind issues that corporate India needs to take care of? Community Upliftment Human Rights Children/Women Health and Education Health Related (cancer.

” ©Collage Article13 14 . Why should companies take notice? The results from what students are looking for from prospective employees provide the answer: Q5: Would a high CSR involvem ent of the com pany influence your decision to join the com pany? Not applicable/no answ er 5% No 40% Yes 55% Q1: What are the parameters on which you would choose a company for employment? Company's location and benefits they provide Parameters for choosing company Company's products or services Company's support of the community and environment Company's values Image of company (Brand name in t he market) Job Description Learning and Development opport unities Profitability Salary 0 10 20 30 40 50 60 70 Num ber of responses HR Insight If students are claiming the views shown above. what they have accrued from them. In my opinion. Organisations of late are laying focus on CSR having realised the importance of giving back to the society in some form or the other. it may be irrespective of levels. before joining make a holistic assessment of the company that they are likely to join. is this experience reflected in the HR practitioner’s experience? “It does to an extent. Candidates. This also throws some light on the ethics which the organisation practices and hence it also in a way contributes to their brand building strategy.The students’ responses demonstrate their view of what is required.

future looks healthy and people in general can expect to derive benefits out of it.” • • ©Collage Article13 15 . Unless more visibility is given to these programmes. In such a scenario. This is an increasing issue for Their view of the challenge in future for CSR provides perspective: • “CSR is picking up now as an area where companies are showing interest. Moreover. To most organisations. However. it is limited to the big players.And does the approach to CSR deliver other benefits? “Companies which believe in it. it would be difficult to make it popular amongst corporates. will vouch that it has stood them in good stead.” Interestingly “It reflects on good corporate governance”. if the small players are doing it…there is not enough publicity. it is a cosmetic tool to ward off regulatory scrutiny.” “Social Consciousness is not priority for most corporates. companies post Enron and WorldCom. The best examples of course are companies like the TATA Group. Organisations which believe in it however. companies are being closely monitored under provisions like corporate governance and RTI Act which bind organisations towards ethics and transparency. view it as an integral component of their business model. Infosys and Wipro.” “Organisations are getting competitive in whatever they do.

Table of Contents Executive Summary Reason of choosing Tata and BP as benchmarks Methodology and Analyst Commentary Methodology Analyst Commentary Appendix Case Studies Details of the Survey 17 21 29 29 29 30 30 68 ©Collage Article13 16 .Appendix 1: CSR Practices in India The full research document on which the summary and recommendations were based. 10 April 2007.

environmental and social performance information. If integrated in the overall business strategy. the company will have to look at not just what it should do with its profits. analysis and decision making using economic. The World Business Council for Sustainable Development defines CSR as “The continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the work force and their families as well as of the local community and society at large. implies that CSR has to be seen as an essential part of business — not something divorced from business.” According to a global study by CSR network. This implies looking at impacts on all its stakeholders. communities and the environment. CSR could be a remedy for protection against sudden corporate downfall. Birla or the Godrej family. In this concept. and increased risk management • ‘Keeping up’ with competitors and where the market is Measurability and emerging metrics – Triple Bottom Line (TBL) An increasing number of companies are adopting a new way of operationaling the intangible concepts of ‘corporate social responsibility’ and ‘sustainability’. CSR and Indian Experience The CSR framework of companies in India has evolved over a period of time. The basic objective of CSR these days is to maximize the company’s overall impact on the society and stakeholders. of late. This view. but how it made its profits in the first place. defending attacks and building a competitive edge. the company is judged on the basis of its triple bottom-line: its returns to shareholders. a UK based CSR consultancy. An increasing number of companies are viewing CSR as a comprehensive set of policies. practices and programs that are integrated throughout the business operations. However. A growing number of corporates feel that CSR is not just another cost to the bottom line but is critical for protecting the reputation. the top 10 benefits of engaging in Corporate Social Responsibility are: • Increased profit • Access to capital • Reduced operating costs/increased operational efficiency • Enhanced brand image and reputation • Increased sales and customer loyalty • Increased productivity and quality • Increased ability to attract and retain employees • Potentially. the socio-economic environment. For business conglomerates like Tata. released in 2004. the companies have been influenced by several factors including business areas in which the companies operate. processes that are supported and rewarded by the top management. their specific approaches and strategies are mainly based and driven by the ethical beliefs of the founding fathers. Triple Bottom Line or TBL focuses on data collection. ©Collage Article13 17 . Companies like Tata group and ITC are at the forefront of adopting the triple bottom-line approach in India. which is gaining ground. reduced regulatory oversight • Reducing risk. and the emerging opportunities. Most definitions describe CSR as a concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis (CEC: Green Paper for Promoting a European Framework for Corporate Social Responsibility). Under this concept.Executive Summary What is CSR? There is no unanimity on the definition of what constitutes Corporate Social Responsibility (CSR).

we tried to seek the vision that drives the CSR initiatives of the companies and how they channelise their organizational resources to carry out the same. OHSAS 18001. investors. Education.Although there is a growing realization among corporates about the necessity of CSR. ISRS and ISO 14001 compliant. HLL also uses a metrics called "Priority Action Radar" whereby it ranks its initiatives on different parameters such as consumers. the role of the industry associations must be recognized as significant. Occupational Health & Safety and Environment Management based on SA 8000. Most of the companies that we surveyed were Quality. Without having a clearly demarcated budget and exclusive personnel support for CSR activities. The most common award that was awarded to companies for their CSR initiatives were the Golden Peacock Award awarded by the Institute of Directors and TERI-CSR Special Award for initiatives in sustainable development. Most companies do not have very clearly defined CSR guidelines. most companies function on a rather adhoc basis. suppliers. • Companies that work with communities do not necessarily distinguish between the privileged and the under privileged among them. In the case studies. PHDCCI and the Bharat Chamber of Commerce have set up foundations for this purpose. • The overall approach still seems to be driven by philanthropy rather than integrating it with business as evident in the west. • While a few companies and business groups have taken a lead in promoting CSR in India. communities. and employment. rural welfare and environment are the most common CSR initiatives taken by companies. ©Collage Article13 18 . • Only 11% of the companies had a written policy though more than 85% of the companies agreed that they have a responsibility towards society. partners. A 2002-study by an NGO ‘Partners in Change’ showed that corporate involvement in development tends to be ad hoc and CEO-driven. While the CII has various committees for social development activities and have even developed a voluntary social code for its members. ISO 9001. government. there is very slow progress seen. chambers like FICCI. leadership. employees.

of Stakesholders Addressed Oil & Gas Real Estate Automotive IT FMCG Rural Note: The IT and telecom sectors have equal number of initiatives and are addressing same number of stakeholders. e-choupal and Project Shakti respectively. is the summation of number of activities undertaken and stakeholders addressed by the companies (studied in this report) representing the sector. Only ITC and HLL have programs aimed towards their business partners e.g. For the real estate sector. Companies in the service space e.g. don’t have any programs aimed at their employees. companies in the old economy space. of CSR Initiatives Telecom No. The real estate sector has the minimum number of initiatives. • • • Companies in rural marketing space have undertaken most CSR initiatives.e. we have included only DLF in our analysis. telecom and IT lay greater importance on employee motivation and retention. with the exception of Godrej. due to paucity of information regarding other players in this sector. The above diagram has the category wise number of CSR initiatives on the Y axis and the number of stakeholders (customers. Most companies are not addressing more than two shareholders (customers and employees) with majority of them only addressing the concerns of customers. automotive or telecom. employees and business partners) taken care of by the initiatives on the X axis. followed closely by FMCG.g. On the other hand. automotive and oil & gas space. ©Collage Article13 19 .Evaluation of Categories on the 3 stakeholders and their CSR initiatives Category Evaluation No.

Evaluation of CSR Themes of companies: As per the case studies. which has initiatives in all four themes. Companies in the automobile and oil & gas space have undertaken very few initiatives in addressing the environmental concerns. Also. Community ITC HLL Airtel BSNL Infosys Wipro IOC ONGC Godrej Dabur Bajaj Hero Honda DLF Tata BP The companies have been ranked high. ITC is the only company in India which works on CSR programs related to climate change. medium or low based on their focus as reflected by the financials and organizational resources devoted to CSR causes. environment and Health. followed by education. with special focus on community and health and education initiatives. DLF is involved in the field of education but BSNL doesn’t have presence in any other category. with both focusing on community initiatives. Godrej focuses on environment and health initiatives. Health sector has the least number of initiatives with four companies having no involvement in that category. but is low on the initiatives taken in education and health. the 4 key themes for Indian CSR programs are related to Community. Indian companies seem to be spending most of their time and effort on community initiatives followed by education and environment. they have relatively fewer initiatives in health compared to the global benchmark BP. Environment Education Health High Med Low • • • • • While Tatas have a high focus and level of involvement in community development. education and environment space. ITC lays great stress on community and environmental initiatives. BSNL and DLF have the least number of CSR initiatives. After Tatas. along with the number and size of initiatives. while it has low involvement in community development and education. the other companies that score high on CSR initiatives in India are ITC and Godrej. ©Collage Article13 20 .

A survey conducted by the website www. The group has always laid great importance on CSR and is evident from its mission as stated by JRD Tata. the efforts of the group in recent years have been directed towards synchronization of the TBL. ©Collage Article13 21 . It has adopted social responsibility as one of its integral values and has made concerted efforts to link it with its overall strategy for achieving business excellence. BP believes in being pro-active to minimize the environmental impact of their quest for oil and gas. BP’s endeavors have always been more than mere philanthropy. Predominantly guided by environmental and social concerns. The different group companies have received several awards for their fulfillment of social responsibility. Recognition The dedicated CSR efforts by various Tata group companies have been globally recognized.' All the group companies are signatories to this code under which they have to actively assist in improving the quality of life in the communities in which they operate. which encourage environment-friendly practices. it has drawn up the CSR charter that has been inserted into the group's 'Code of Conduct. Through this. from Rs 670 million in 1997-98 to Rs 1.Reason for choosing Tata and BP as benchmarks Tata Group The Tata group is known for aggressively pursuing several CSR initiatives in India. BP’s CSR initiatives have evolved over time – from taking on social responsibility for entire local communities in Iran to investing millions of dollars in renewable energy. To institutionalize the concept.indianngos.36 billion in 1999-2000.5 billion on community development and social services during the fiscal 2001-02 – the highest by any corporate house in India. the group has encouraged its employees to share their skills with others and work with community-based organizations." The group’s strong resolve regarding CSR shows as some of its companies such as Tata Steel. Despite adverse economic conditions e. BP As one of the leading energy providers in the world. "No success or achievement in material terms is worthwhile unless it serves the needs or interests of the country and its people. the Tata group has placed equal importance on maximizing financial returns as on fulfilling its social and environmental responsibilities .Triple Bottom Line (TBL). translated into vision into action.com revealed that Tatas spent Rs. the financial commitment of the group towards social activities kept on increasing. do not buy from or sell to companies that do not measure up to its social responsibility standards. 1. in the late 1990s.g. After decades of corporate philanthropy. which help to quantify their efforts. In order to build social capital in the community. Setting Benchmarks The group has been actively involved in facilitating the development of this concept in India by setting standards and benchmarks. Institutionalizing the Concept The Tata group has integrated its CSR initiatives through its trusts and group companies. the group has aimed at harmonizing environmental factors by reducing the negative impact of its commercial activities and initiating drives. Since inception. Financial Outlay The group has played an active role in nation building and socio-economic development since the early 1900s. The Tata Group case study shows how it is integrating CSR with its business processes in the organization's journey towards business excellence. The group companies have shown the way by establishing a Tata Council for Community Initiatives to provide benchmarks for the enterprises of the group.

BP has put Health. In 2004. the budget for education investment has doubled and BP continues to invest around 50% of its annual commitment on education. BP made a commitment to spend around $500 million towards community investment in each five-year cycle. BP has framed its code of conduct to protect and promote the human rights of its employees. A new organizational structure has been designed by the company to deliver better safety performance.Initiatives BP gives prime importance to the safety of its employees and contractors along with the integrity and security of the plants and equipment. Since 2002. ©Collage Article13 22 . Financial Outlay In 2005. BP takes active measures to develop community relations. no harm to people and no damage to the environment. entrepreneurship and educational facilities. It supports the Universal Declaration of Human Rights (UDHR) and follows the UDHR’s statement that “every organ of society” shall strive to promote respect for the rights and freedom outlined. BP community investment touched $95.5 million with nearly $50 million spent on education. Safety and Environmental (HSE) management systems and processes in place to ensure that there are no accidents.

Community initiatives include formation of: • educational institutions • sports facilities • art and culture centers Tata’s other initiatives encompass setting up of rural development societies and organizations like Rallilove ACTS and Voltas for Women. spectrum of stakeholders addressed and the financial outlay on CSR was studied.75% of Net Profit) Godrej Dabur 1 2 5 1 1 2 3 1 9 6 Automobiles 1 70 cr (every year) NA Bajaj Hero Honda 2 3 1 1 1 3 2 2 6 9 Real Estate 10 cr (every year) NA DLF 4 1 5 NA Tata Group Tata Group investment on CSR in 2005-06 was estimated to be Rs. health. 380 crore. Company TATA's BP Number of Initiatives Community Environment Education 8 8 3 1 3 2 Health 1 3 Stakeholders it addresses through CSR Customers Employees Business Partners 14 12 Rural Marketing 1 1 Outlay (in Rs) 380 cr (05-06) $2914 mn (2005) 1 ITC HLL 4 4 4 1 1 2 1 6 8 Telecom 3 46. arts and employee relations. sports. ‘Golden Peacock Global Award for Corporate Social Responsibility (Asia)– 2007’. British Petroleum The firm’s CSR theme is centered on environment and society with its activities focused on responsible operations. ‘Civil Society Award 2006 by UNAIDS.Benchmarking: In order to compare the CSR performance of the companies with the leaders (Tatas and BP) in CSR. which support non-governmental organizations. environment. parameters such as the number of initiatives. It has created towns and cities around industrial facilities for employee benefits. Tata group’s work has been lauded over the years and has received numerous awards including the ‘Award for Corporate Social Responsibility in Public Health – 2007 by USIBC’.87 cr (03-04) 108 cr (06-07) (0. measuring and enhancing the community work that group enterprises undertake.25 cr (05-06) 3 cr (02) IOC ONGC 2 5 1 2 1 1 2 1 6 9 FMCG 25.91 crore (03-04) NA Airtel BSNL 3 3 1 1 2 6 2 IT 1 1 200 cr (2006-08) NA Infosys Wipro 3 1 1 1 1 2 1 5 3 Oil & Gas 1 1 13. climate change and development with systems and processes put in place to ©Collage Article13 23 . spread across education. created the Tata Index for Sustainable Human Development aimed at directing. Tata Group contributes to environmental initiatives by the direct involvement of Tata companies to preserve the environment and formation of Tata Trusts.’ The Tata Council for Community Initiatives in collaboration with the United Nations Development Program. rural development. It is a set of guidelines for Tata companies looking to fulfill their social responsibilities.

Bharat Sanchar Nigam Limited BSNL focuses its CSR activities primarily in the field of employee’s welfare activities.ensure that there are no accidents or damage to the environment. rural healthcare. Bajaj was awarded the Meritorious Performance in Industrial Safety Award. mid-day meals etc. secondary and higher secondary schools and public health care centers by the end of 2007. The company’s other initiatives include construction of educational institutes. sports complex and vocational training centres. health programs. Bharti Airtel has committed Rs 200 crore to support CSR initiatives over the 2006-08 period. Catalyst Award for Advancing Women in the Workplace. 1 in the automobile industry by TNS Corporate Social Responsibility Award. Pirojsha Godrej Research Laboratory. empowerment and environment issues. Chairman and MD. library. Climate Action Champion Award. Dabur Dabur’s CSR policy is focused on healthcare. adult literacy and social support to girls of backward classes. was awarded ISO 14001 certification in 1997. The Awareness program for Godrej and Boyce. Samaj Seva Kendra to undertake social activities in the semi-urban areas and Kamalnayan Bajaj Hospital in Aurangabad. Dabur established the Sustainable Development ©Collage Article13 24 . in connecting India’s remote areas and adhering to best labor practices. BSNL is the only service provider offering rural telephony as part of its social responsibility. income generation. The company has an ISO 9000 certified Telecom Training Institute. It has set up establishments like Godrej Technical Institute at Bordi. The company has won several awards including India’s Most Customer Responsive Telecom Company Award and the Golden Peacock Award for Corporate Social Responsibility. Environmental Educators' Initiative and centers for primary. consequently for three years (1998-2001) by the National Safety Council.g. Hero Honda has set up an Integrated Rural Development Centre on the outskirts of Delhi. assistance during natural calamities and offering rural broadband plans. BP contributes to enterprise development. It received the ‘Golden Peacock National Award 2005’ for its contribution to the field of CSR. Airtel launched the CII-Bharti Woman Exemplar Award in 2005 to promote women’s empowerment at the grassroots. Godrej Godrej’s major CSR initiatives include education. sanitation and education. It also offers its employees corporate group Life Insurance Policy. education and community relations by initiatives like ‘Black Economic Empowerment’ (BEE) strategy. Mumbai for the cure of leprosy and funds the NAZ foundation which works for HIV. The Soonabai Pirojsha Godrej Foundation has been maintaining the western bank of the Thane Creek. Bajaj Bajaj’s CSR policy focuses on women empowerment. plans to provide broadband to all gram panchayats. BSNL. to help underprivileged children. Airtel With primary CSR focus on education and environment. The Environmental management system at Bajaj Auto’s Aurangabad plant. Bharti Airtel founded the Bharti Foundation to provide facilities like computer education. Hero Honda was ranked No. In 2006. Hero Honda Hero Honda’s CSR focus is in the fields of education. vocational training. rural hospitals. All major sites of BP achieved ISO 140001 international standard on environmental management. and the Centre for Excellence at Pirojshanagar under its education initiatives. environment and health donations and it spends more than Rs 70 crore annually. Jamshed Godrej. animal husbandry. BSNL implements welfare programs and awards such as Bharat Sanchar Sarathy and Sanchar Seva Padak. by independent auditors. watershed development. the single largest mangrove belt in Mumbai. Godrej and Boyce Manufacturing Company Limited looks after all the CSR. BP has won several awards for its endeavors in the fields of energy and employee benefits e. The company set up the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) to provide employment opportunities at grass-root level. agricultural extension. adult and cross-cultural education. Vikroli. Godrej supports the Foundation for Medical Research. Mumbai was given the ISO 14001 certification. skill development and income generation training. education. Energy Company of the Year and “Gold Award” winner in the Renewable Energy category. with government support. drinking water schemes.

HLL HLL CSR initiatives primarily encompass areas like health and hygiene. an estimated Rs. The company organized fire safety drill and women self defense programs for welfare of the masses. 25.75% of its net profits towards Social and Economic Development programs. From 2003. ©Collage Article13 25 . Dabur was among the ‘Top 10 Great Places To Work’ in 2004. HIV-positive. a voluntary organization. ONGC has all its operational facilities certified for Quality. rehabilitation of special or underprivileged children. integrating various aspects such as health. organized an exhibition to create awareness among the residents and highlight various measures that need to be undertaken to ensure utmost safety. Under its project PURA. 3 crore on education programs in 2002. agriculture. Exemplary Safety Performance from National Safety Council and the Government of Tamil Nadu for Tatapuram and am Tindiindivanam factories in 2005 and 2003 TERI-CSR Special Award for initiatives in sustainable development. Health and Environment management (IPSHEM) was set up in 1989. IndianOil’s Mathura Refinery won the 2006 National Energy Conservation Award. Oil and Natural Gas Corporation Limited ONGC promotes education. 46. ONGC was awarded the Golden Jubilee Award for Corporate Social Responsibility in merging Economies in 2006. HLL has won awards including Bombay Chamber of Commerce and Industry Civic Award for Community Development 2005. instituted by the UNDP. HLL launched project Shakti in 2001 to encourage rural entrepreneurship and set up ‘i-shakti’ kiosks to provide information and services to meet rural needs. education.‘Applying thought in schools’ is aimed at wholesome development of school children. it undertakes initiatives for system for management of schools. ISRS and ISO 14001. and empowerment. the Forum of Women in Public Sector (WIPS) conferred the Best Enterprise Award on IndianOil for the Corporation's pioneering efforts towards Women development and related issues. literacy. DLF DLF’s CSR policy focuses on welfare of masses. health and hygiene programs in villages and women empowerment programs. It has set up the IndianOil Foundation to preserve and promote national heritage. Other initiatives include inception of rural education programs. watershed project and energy conservation. Approximately 9% of the company’s resources for community involvement come in the form of employee time. ITC provides infrastructure facilities to select government schools under its "Project Classmate”.Society (SUNDESH). women empowerment. The company along with DLF City residents. In February 2007. care for the destitute. An Institute of Petroleum Safety. ONGC decided to allocate 0. OHSAS 18001. In 2003-04. and empowerment of women and other marginalised groups in rural and backward areas. employment. Wipro’s initiative. and the inaugural 'World Business Award'. Wipro Wipro’s CSR focus is on education and it invested Rs. Indian Oil Corporation Most of the Indian Oil Corporation’s CSR initiatives focus on provision of drinking water and sanitation. education. But the group’s focus is on rural development initiatives which include echaupal – aiming to provide agriculture-related information through IT. health and family welfare. ITC ITC is involved in CSR initiatives like environmental performance.91 crore was spent on its CSR initiatives. It is working with the Bill and Melinda Gates Foundation to spread awareness about HIV/AIDS. vocational training centers and regional industrial units. Its environment initiatives focus on renewable energy. education centers for the handicapped. Occupational Health& Safety and Environment Management (QHSE) based on ISO 9001. The company’s philanthropic donations include donation of Rs 80 million for tsunami-hit areas in 2005 and Rs 10 million for Mumbai flood relief in 2005. award for ‘CSR in Emerging Economies 2005’.87 crore in CSR in 2003-04. primary education. IOC invested Rs. healthcare and entrepreneurship in the community and supports water management and disaster relief in the country. Gurgaon. wasteland management and livestock development. and rural development. The company has received several awards such as the Golden Peacock Award for 'Corporate Social Responsibility (Asia)' in 2007. women empowerment. healthcare units.

vocational training centers for women. Infosys also has programs for paper/water conservation and waste management.25 crore was spent on construction of specialty hospitals and donation of ambulances. Wipro received a certificate of honor from the BusinessWorld FICCI-SEDF Corporate Social Responsibility Award for its contributions in the field of CSR. libraries for rural schools and donation of aid equipment to the physically challenged. equipment and medicines. art and culture. Rs 13. In 2003. ©Collage Article13 26 . Other initiatives include construction of orphanages.‘Wipro Cares’ is another endeavor aimed to rehabilitate calamity-affected people and provide education to underprivileged children. learning and education. Wipro’s Chairman Azim Premji has launched his own Foundation – Azim Premij Foundation – with a focus on universalization of education. In 2006. social rehabilitation and rural upliftment. Infosys was declared the 'Best Company to Work for In India 2005' by the BT-Mercer-TNS survey and was awarded the Economic Times Corporate Citizenship Award in 2001. Infosys The key areas of Infosys Foundation’s CSR drive are healthcare.

ability to Attract and Retain Emp Reduced Regulatory Oversight Aiming to be a World Player According to 64% students.4% 12.2% 19. sales and Cust.9% 64.9% 41.2% Satisfying growing Investor Pres. with almost 65% of the respondents choosing it.2% 8.6% 13.3% 21. 40% of the students also felt that companies invest in CSR activities because of the larger good of the society. the primary reason for companies to indulging in CSR activities is because it is going to result in a better corporate reputation. Accountability Inc. Parameters for Choosing Companies 61. ©Collage Article13 27 Improved Fin Performance Reduced Op Costs Doing Good Corporate Reputation . Students also felt that increasing accountability. would be important criteria for selecting the company.5% Learning Values Salary Job Location Description and benefits Image CSR Company's Profitability Products or Services Salary appeared to the most important criteria’s for choosing the future employer.8% 20.Talent Acquisition and CSR Survey among students A survey was conducted to seek the opinion of students on CSR to analyze if CSR could be a differentiating factor for any student to apply to a company or accept a job opportunity.1% 30.6% 11. Loyalty Inc. Satisfying Stakeholders Management of Risk Inc. just ahead of the Job Description. Asked whether they would prefer joining a high-ranked CSR company.4% 8.2% 37.4% 16.8% 57.9% 60. Benefits of Doing CSR for a Company 63. On the other hand.8% 12.7% 26. The other important factor considered by most of the students was the company’s image in the market.6% 25. increased ability to attract and retain talent and increased sales and customer loyalty were the other reasons for companies to engage in CSR. It was followed by the learning and development opportunities that the company.9% 39. Surprisingly only about 26% of the respondents felt that company’s support of the community and environment causes. more than 68% of the respondents felt such a company would be more humane to its employees.

the overriding motive for companies to invest in CSR is to satisfy their stakeholders.0% 57.7%).2% 4.7% 25.7%) and environment (56. Though Godrej.5% 11.1% Airtel Wipro Infosys Hero Honda Bajaj Dabur Godrej HLL ITC Tata's BSNL ITC and HLL are perceived to be the most responsible companies among the group.0% 24. ITC’s e-choupal and HLL’s Project Shakti programs had the highest top of the mind recollection. ©Collage Article13 28 . all agreed that with CSR was going to play a more important role over time. Survey among HR Consultants Although there was no clear consensus among the HR consultants as to whether CSR acted as a attraction policy for employees.Responsible Companies in India 49.3% 8.7% 16.8% Education Environment Health Community Majority of the students feel that Indian companies should invest in community (67%). Top Issues for India Inc.7% 56.5% 40. education (57. According to them.3% 6. Infosys and Wipro also figured high in the responsibility ranking.3% 11.2% 10. Hero Honda and Airtel have several CSR initiatives. to Consider 67. there is very low awareness among the students about their activities. with a sizeable percentage of respondents being able to recall the name of the program.2% 32.

the organizational support the programs receive along with the award and metrices. financial outlay for CSR programs. • We made case studies to detail their CSR activities and initiatives and benchmarked them against the leaders in CSR the Tata’s (within India) and BP internationally. and publications to study their CSR activities. BSNL • Real Estate: DLF • Oil and Gas: ONGC. the annual reports. Godrej. its various processes. • Two-wheelers: Hero Honda. and proprietary databases like Nexis. Infosys. Airtel. BP is known to champion various CSR causes. The companies analyzed across various domains are: • Tata and BP • Information Technology: Wipro. organizational support and metrics & evaluations. regarding CSR initiatives of various companies were not available. the strategy. Analyst Commentary: • The information for the case studies has been collated from the company websites. • This was followed by comparing these leading companies across sectors with the benchmark of the Tata group of companies and with BP (in the International arena). CSR strategy and identify metrics used by them (if any). Infosys. Hero Honda. ITC • Telecom: Airtel. Key CSR Themes in India • Community upliftment • Education • Environment • Health CSR Measurement Metrics/Benchmarks The key responsibilities or dimensions of CSR are towards the three primary stakeholders: • Customers • Employees • Business partners ©Collage Article13 29 . Godrej • Rural Marketing: Hindustan Unilever. Hence. Internationally. • The information presented in this report is based on our search and may not be exhaustive. • Other Indian companies such as ITC. • The financials outlay. Factiva and HighBeam. • In the real estate sector. only one company was analyzed as no other company had any sizeable initiatives. comparison of companies on the basis of financial outlay has not been done. ONGC and IOC are considered the key players which have an organized CSR program and strategy. • The documentation of CSR programs of various companies was very sketchy. Wipro. DLF. • The case study tries to capture the vision of company regarding CSR. HLL. IOC Key Players and the CSR Champion • In the Indian context. • A detailed search was conducted in business journals. the Tata Group is considered to be the champion of CSR programs and its strategic execution. market research sites. • An initial search was conducted within the public domain to obtain information about the CSR best practices through case studies of large corporations. Bajaj Dabur.Methodology and Analyst Commentary Methodology: • The objective of the study was to find out the CSR practices followed by big players of the Indian industry. business newspapers. Bajaj • FMCG: Dabur.

sports. largest and most respected business conglomerates. arts and others. which support non-governmental organizations. The main companies in the group. the Tata Group is a benchmark for Indian companies. • Train its workforce on environmental issues and assign management representatives and facilitators to the task of monitoring environmental systems • Regularly scrutinize resource consumption and the quality of air. The Tata approach to environmental management operates makes it mandatory for Group companies to: • Have a vision and mission statement that explicitly states its policy on environmental management. With a strong commitment from its top management. The Tata Group has been recognized by its endeavor to institutionalize CSR in its 96 companies and integrate CSR with its business processes. to which the Group brings a unique set of capabilities. is a leader in the CSR scene. Environment The group's contribution falls into two categories: • Efforts of Tata companies to preserve and enrich the environment • Philanthropic endeavor of the Tata Trusts. We do this through leadership in sectors of national economic significance. arts and employee relations. • Define a corporate environment policy and communicate it to all employees • Set up environmental management systems and programs at the organizational level and annually budget for environmental improvement. one of India's oldest. women-children welfare. income generation. a model for measuring the social work that the group enterprises undertake. in different areas such as education. sports. environment. With investments as high as Rs 380 crore. health. have in-house organizations dedicated to Community Initiatives. Vision/Mission and the Philosophy Regarding CSR: Purpose “Our purpose is to improve the quality of life of the communities we serve. rural development. There are several projects. it has developed tools such as the Tata Index for Sustainable Human Development. Tata Tea and Tata Chemicals. rural development. health. such as education. Process CSR Strategy: Community Initiatives Each Tata company has its own priorities in social development.Appendix to Research: Case Studies Tata Group Principles CSR Overview: Tata Group. such as Tata Steel. water and land. These two categories accommodate and nurture a variety of initiatives in a range that extends from watershed programs and land regeneration to forestry projects and protection of endangered species. ©Collage Article13 30 .” Values The five Tata values are: • Integrity • Understanding • Excellence • Unity • Responsibility Commitment Tata’s Commitment: • Community initiatives • Environment • Employee relations • Corporate governance Major CSR Themes: Tata Group’s CSR investments include all major themes.

has produced a long list of archers who have won national and international honors. is a showcase for the artistic talents of the tribal communities of Jharkhand. a Tata stalwart along with others established the pushed and persevered for long years to establish the National Centre for the Performing Arts (NCPA) in 1966. Tata funds five Indian ‘Temples of Knowledge’: • The Indian Institute of Science • The Tata Institute of Fundamental Research • The Tata Institute of Social Sciences • The Tata Memorial Centre • The JRD Tata Ecotechnology Centre Sports The Tata Group has been supporting sports by creating academies in different disciplines and by backing talented sportspeople. Set quantitative objectives and targets for continuous improvement (preferably beyond legal compliance) Review environmental performance at different levels in the management hierarchy Establish a convention for conducting impact-assessment surveys and periodic audits Publish annual environmental performance in annual reports Encourage applications and attainment of eco-labels and accreditations such as ISO 14000/01 to be followed by lifecycle assessments and eco-labeling for product stewardship throughout the supply Employee relations The Tata Group has more than 245.• • • • • This is chain. music and theatre. CSR Programs: Community initiatives “Temples of Knowledge” Under the Group’s program to develop centers of learning and research. It first sponsored prizes and scholarships for art in 1943. Besides promoting contemporary Indian art. selects boys (14 years and below) and trains them for a four-year period in world-class facilities. tribal and rural crafts. Some initiatives of the Group are: • The Tata Football Academy. Tata Chemicals Society for Rural Development Tata Chemicals set up the Tata Chemicals Society for Rural Development (TCSRD) in 1980 to promote its social objectives for the communities in and around Mithapur and Babrala. provident fund. Tatas were the pioneers in employee benefits that were later mandated through legislation in India and elsewhere in the world. The eight-hour working day. welfare departments. The Tata Group has also supported the cause of folk. bonus and gratuity were introduced by the group before any legal rules were framed on them. received a fillip when J J Bhabha. The company's 'Art In Industry' series has since then featured renounced Indian and international artists. free medical aid. Some of the initiatives of TCSRD are: Agricultural development Education Women's programs Animal husbandry Rural energy Training Watershed development Relief work ©Collage Article13 31 . Indian folk and classical dance forms. • The Tata Archery Academy. at the annual exhibition at the JJ School of Art. maternity benefits. taking care of all their needs. where its facilities are located. river rafting and parasailing on its alternate sports agenda.000 employees. traditionally handed down through the gurukul system. the Tatas had the vision of preserving the country's performing arts. founded by Tata Steel in 1990 at a cost of Rs 35 lakh. The Jamshedpur School of Arts has groomed local talent. established in Jamshedpur in 1996. The Tribal Culture Centre (TCC). • The Tata Adventure Foundation. leave with pay. Arts Tata’s initiative towards Arts is best reflected by Tata Steel. headed by Bachendri Pal. accident compensation. set up in Jamshedpur in 1987. has rock climbing. the first Indian woman to climb Mount Everest. Bombay. knowledge and intellectual capital. grievance cells. training institutes.

sports and self-reliance as tools to ensure a better quality of life for the people it works with. Employee Relations Learning The Tata Group’s programs include Tata Management Training Centre (TMTC). Through ACTS. A number of companies today look to Tata Steel for guidelines on efficient waste management. which provides training to high performers within the Group and the Tata Administrative Service (TAS). Setting up a medical care unit at Asha Sadan. The company generates roughly 700 kg of various wastes (excluding fly ash) in the process of producing one ton of crude steel.Infrastructure Tata Steel Rural Development Society Established in 1979. Rallilove ACTS Rallilove ACTS (Assisting Communities Through Service). health and hygiene. the Tata Steel Rural Development Society (TSRDS) is involved in social development programs aimed at helping the rural communities living around Tata Steel's units. TSRDS is most actively involved in the spheres of livelihood generation. Bangalore Dental and eye check-up camps at various factories Health awareness programs for Adivasis and other communities in Turbhe. the largest red-light area in Mumbai. Mumbai. Sophia College. helps the needy with assistance in health and education. Its contributions include: Setting up a ward for female leprosy patients at the Vimala Dermatological Centre in Mumbai. Today the Society has seven units. in the 800 acres complex. Voltas for Women Voltas for Women (VOW) was founded in 1965 and registered in 1975.16% is utilized either through recycling and reuse in the company's own processes or is sold as raw material to other industries. Establishing fully-equipped speech and physiotherapy units at SPJ Sadhana School for the handicapped. The organization. which recruits fresh graduates and ©Collage Article13 32 . and the company is confident that its 'war on waste' will have far-reaching effects. Mumbai Girl Child Project of Rallis Committed Community Development Trust (CCDT). Of this. VOW has supported a number of deserving organizations. and covers 600 villages in the states of Jharkhand and Orissa. Mumbai Educational support for 285 underprivileged students in Lote. TSRDS covered 32 villages around Jamshedpur in its first year of operation. Maharashtra Rallis CCDT Ankur Girl Child Project aims to create opportunities for a healthy and safe environment for girls living on the streets near Kamapthipura. through sustainable community development programs. especially women and children. six of them in Tata Steel's operational areas.000 trees including 78 exotic species and 110 indigenous species. whose membership is restricted to female employees of Voltas and the wives of male employees. a home for destitute women and children run by the Maharashtra State Council of Women. 83. Environment Waste Management Tata Steel has laid great emphasis. Recently. seeks to improve the quality of life of the poor. and people empowerment. The last previous biodiversity survey recorded the existence of more than 150. on creating a green environment in and around its plants and on utilizing the waste generated in the process of manufacturing steel. Rallis has been involved in the following community development initiatives: Contribution to the Akanksha Foundation. Providing audio-visual equipment to assist the mentally challenged at the Dilkush School at Juhu in suburban Mumbai. The rest is sent for safe land filling. and offers career and vocational guidance. Maharashtra Tree plantations in and around its factories and at RRC. an organization set up by Rallis. TSRDS has expanded its agenda and identified the advancement of education. Tata’s “Mini Jungle” Tata Motors created a “mini-jungle” in the surroundings areas of the Telco complex in Pune. over the years.

streetlights. a member of the Tata Group Corporate Centre. The Tata Group has also created high-value leadership development programs in partnership with some of the best universities in the world. Considering the good standard of the maintenance facilities. and 43 chief executive officers of Tata companies are its other members. TCCI's charter embraces social development. Tata townships Tata has created cities and towns – Jamshedpur. Mithapur. water and electricity supply. Financial Outlay: Projects Social Welfare Environmental Others Total 2005 . healthcare and sanitation. Personnel Support: Anant G. to share its knowledge and expertise. Outcomes ©Collage Article13 33 .06 (Rs crore) 212 141 27 380 Tata Group investment on CSR in 2005-06 corresponded to 4% of Profit After Tax (PAT). is the Vice President – Group. environmental management. The organization is headed by Kishor Chaukar. It coordinates the varied and widespread community development activities of Tata companies. Tata Steel maintains Jamshedpur's public utilities such as the local municipality and takes care of road maintenance. Corporate Social Responsibility. Babrala and Mathigiri – around industrial facilities. Tata Steel has floated Jusco as a separate entity. The Group encourages cross-functional exposure and cross-company mobility as an aspect of leadership development. Nadkarni. biodiversity restoration and employee volunteering. Organizational Support: Tata Council for Community Initiatives The Tata Council for Community Initiatives (TCCI) is a centrally administered agency that helps Tata companies through specific processes. which is unparalleled in the country.postgraduates from leading business schools to put them on the business leadership path.

Awards: Some of the Awards won by Tata companies: • In March 2007, Tata Steel was conferred the Award for Corporate Social Responsibility in Public Health by the US–India Business Council (USIBC), Population Services International (PSI) and the Center for Strategic and International Studies (CSIS). Tata Steel was selected for its contribution in the fight against HIV/AIDS. • In February 2007, Tata Consultancy Services won the Golden Peacock Global Award for Corporate Social Responsibility (Asia) – 2007 in the 'Large Business' category. • In February 2007, Tata Motors was conferred with the Golden Peacock Global Award for Corporate Social Responsibility by the Institute of Directors. This award was based on assessment of the company’s integration of CSR concerns with corporate functioning, responsiveness to the needs of different stakeholders, and development of innovative partnership models to fulfill social responsibilities • The Tata Group was awarded the Civil Society Award 2006 by UNAIDS for its role in fighting HIV in India. Several Tata Group companies provide support for HIV prevention, treatment and care services across the country. • The governor of Tamil Nadu, Surjit Singh Barnala, presented The Mother Teresa Award for Corporate Citizen 2005 to Tata Steel. • Tata Steel was adjudged one of the top energy-efficient units in India and was awarded a shield and a certificate for being the 'Excellent Energy Efficient Unit - 2003' by the CII-Sohrabji Godrej Green Business Centre, Hyderabad. • Software and service consultancy firm Tata Consultancy Services received the ‘2003 Asian Corporate Social Responsibility Award’ for support and improvement in education category. The company had designed a computer-based functional literacy model, a multimedia-based teaching method, and has set up an adult literacy program to help the government eradicate illiteracy. • Tata Steel received the GBC HIV/AIDS award — 2003 for its commendable awareness work on HIV/AIDS in the community. • Tata Engineering has bagged the Corporate Social Responsibility Award for 2001-2002 instituted by the Tata Energy Research Institute (TERI). Tata Engineering won the award for creating health and rural upliftment opportunities in and around its Pune plant and for its leprosy project in Jamshedpur. • In April 2001, Tata Engineering’s Pune plant won the Dr. R. J. Rathi Award 2001 for Environmental Pollution Control in Industries in Maharashtra. Metrics and its Evaluation: • Environmental Management, Occupational Health and Safety Assessment System Most of Tata’s companies have been awarded the ISO 14001 for their Environmental Management System and OHSAS 18001 for Occupational Health and Safety Assessment System. • Tata Index for Sustainable Human Development TCCI, in collaboration with the United Nations Development Program (India), created the Tata Index for Sustainable Human Development. This was aimed at directing, measuring and enhancing the community work that group enterprises undertake. TCCI is also involved in assisting Tata companies address the sustainability subject through the Global Reporting Initiative, a United Nations initiative that has guidelines for companies on social responsibility. The Tata Index for Sustainable Human Development is a set of guidelines for Tata companies looking to fulfill their social responsibilities. It has been built around the Tata Business Excellence Model (TBEM), an open-ended framework that drives business excellence in Tata companies. Scoring scale The Index prescribes an 'assurance' process to ensure that the community development projects are measured and reviewed so that they perform in a manner that matches the objectives behind them. This assurance links processes to outcomes and divides the entire corporate social responsibility function into three levels: systems, people and programs. This is the distribution of points across the Tata Index for Corporate Social Responsibility, with a balance between process (P) and outcome (O). The connection between process and outcome is vital. Process refers to how the requirements of a particular parameter are addressed. The factors used to evaluate this include use of appropriateness of methods, their effectiveness, and whether they can be repeated. Another aspect of the process equation is deployment. Outcome signifies the specific results of the process (the cause-and-effect methodology). It ©Collage Article13 34

is measured through criteria such as current performance, which is relative to valid benchmarks, and the extent of improvement. The three levels have 17 sub-levels, with 46 parameters under them. The systems level-gauges factors affecting the management of the corporate social responsibility challenge: leadership commitment, structure and deployment, strategy, review, etc. This level offers 275 of a total of 1,000 points. The people level measures parameters such as selection of personnel, training and volunteering. It adds up to 175 points. The program level, the most important of the three, as reflected in a total score of 550 points, deals with the impact on the ground. The factors range from social concerns and scope for self-reliance and sustenance to knowledge transfer and good governance.

Assurance levels Level I – Systems level Level II – People level Level III – Programs level Total Points

Total Score 275 175 550 1000

Break-up (process + outcome) 150 + 125 100 + 75 300 + 250 550 + 450

©Collage Article13

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British Petroleum Principles CSR Overview: As a responsible business, the company strongly believes in taking steps to improve the controllable things such as climate change and in influencing and contributing towards social and economical development. Vision/Mission and the Philosophy Regarding CSR: The group aims to carry on its business in an environmentally responsible manner, and develop cleaner energy and renewable energy sources. Commitment to responsibly treat the planet’s resources and to develop sources of lower-carbon energy is an integral part of its philosophy of doing business. Its group values include people, health and safety and environment. Major CSR Themes: Environment and society is the company’s CSR theme, which overrides its activities - Responsible operations, BP and climate change, BP and development.

Process CSR Programs: Responsible Operations: Risk Management: The BP management framework contains devices and risk management tools that support delivery and decisionmaking such as environmental impact assessment. The company expects its employees to comply with group standards as they would with external laws or regulations. Dialogue and engagement: The company engages itself in dialogue with a wide variety of groups to create strong and lasting relationships with them. Employees maintain a dialogue with key groups, such as national NGOs, in different ways and make recommendations for the company on the social and environmental impacts. Health, safety and security: It gives prime importance to the safety of its employees and contractors along with the integrity and security of the plants and equipment. Several measures taken by the company to ensure a safe and healthy working environment are: • Safety systems and structures: A new organizational structure has been designed to deliver better safety performance. The team has chalked out plans for measures in three areas: plant, people and processes. Plant – BP has been carrying out a program of major accident risk assessments (MAR) for their main plants and equipment. A prioritized investment plan will be developed to address the recommendations of the MAR assessments and provide a framework that is designed to mitigate risk continuously. People – BP aims to improve the safety and operational culture, setting new standards for expected behaviors in the workplace and putting in place measures to ensure people have clear accountabilities and are fully competent to do their job. This program of work is being integrated within their overall operating management system. Processes – The Company has designed a new Operating Management System to provide a more rigorous approach to compliance and risk management, including a new formal audit process. It aims to implement the new OMS and audit process fully by 2010. BP is introducing a control of work standard to be fully implemented by the end of 2009. The first part of the standard on driving safety was introduced for employees in 2004 and is hoped to be fully implemented, covering contractors as well as employees, by the end of 2007. A marine operations standard is also being developed. • Product safety: BP assesses its products to identify any health, safety or environmental hazards. It employs highly qualified, health, safety and environmental specialists to provide its business units and customers with expert advice on the products. • Driving safety: As a concern for road safety, BP’s driving safety standard has set out 10 clear rules which are designed to encourage safer driving, safer journeys, and the use of safer vehicles. • Integrity Management: BP took a new action in 2005 to improve operational integrity and safety behaviors within its sites. It has developed a new Integrity Management (IM) group standard which brings together and improves all of its relevant existing processes. The IM standard is to be fully implemented by end of 2008. ©Collage Article13 36

the BP Alternative Energy was launched with plans to invest $8 billion over the next ten years to produce electricity from low carbon sources. a major cause of global warming. HSE management systems: BP has put Health. the company also sets up Community Advisory Panels (CAPs) which engages with local communities to understand their needs and issues. Measures in this direction are: HealthMap – This proprietary health risk assessment tool is used by BP to improve the way of identifying and managing workplace risks. Oxfam and UNICEF. BP works for care and prevention of local communities from HIV/AIDS.5 million to relief efforts following the devastation caused by Hurricanes Katrina and Rita in the US. ©Collage Article13 37 . Travel health risks – BP is developing new web-based information and health assessment tools to support employees’ pre-travel preparation. BP and development: Humanitarian aid: Apart from planned community investment. Sometimes. as well as health and safety aspects of performance: PHSSER process: Project Health. Global Health and Hygiene System – BP uses this system to manage aggregate and individual health information. The Company’s recently-funded projects include: • South East Asia Tsunami: BP committed a total of £5. Of this. lives and business from the HIV/AIDS pandemic. the International Federation of Red Cross and Red Crescent Societies and the President’s Relief Fund in the aftermath of the earthquake in northern Pakistan. Managing stress – The Company is developing a multi-faceted approach to reduce the negative impact of stress. government and NGOs. The following processes also cover environmental. mosquito control and bite prevention and early access to diagnosis and treatment. The Company provides community funding as humanitarian aid and funding for disaster relief in various locations around the world. around the globe. $5 million was given to the American Red Cross and other charities throughout the Gulf Coast area. HIV/AIDS in local communities – In partnerships with NGOs. Safety and Environmental (HSE) management systems and processes in place to ensure that there are no accidents. local government. BP was restructured. no harm to people and no damage to the environment. BP also donates towards relief efforts when disasters occur.3 million in response to the South East Asia tsunami. Its primary effort is to prevent ill health and promote health improvements by identifying and minimizing both workplace and personal health risks. led by a group executive officer.• • • Occupational Health: In 2005. Malaria and other infectious diseases – BP has developed a malaria management plan. This keeps people informed and involves them in discussions about BP’s current activities and future plans. HIV/AIDS prevention at the workplace – The Company has developed global operating guidelines on HIV/AIDS. and community based organizations. particularly for the Angola business unit. monitors the situation and establishes contingency plans if the risks associated with avian flu are to escalate. Community Relations: BP has developed relations with local communities in over 100 countries through partnerships with local organizations. • Earthquake in Northern Pakistan: BP contributed $1. which are available on BP's internal website. Public Health: BP works with local communities to promote health awareness and health programs in places where the local environment or social conditions may expose its employees to health risks. $3 million was distributed as immediate aid and was split among the International Red Cross. ESIA studies: Environmental and Social Impact Assessments studies are carried out to help BP and its stakeholders understand the potential impact of a proposed project on environment or society. Of this. BP and climate change: BP Alternative Energy: In 2005. from planning through to delivery. primarily on work-related issues. This includes awareness-generating activities. Its purpose is to ensure that all employees of the company are informed of the effects on their health. a high risk area. assisting in relief efforts and care for evacuees. The document 'Getting HSE Right’ provides a clear framework for achievement of consistent HSE performance at a local level. • Hurricanes Katrina and Rita: The Company committed $9.2 million to UNICEF. Company’s public health programs are: Avian Flu – A team. which allows them to understand better the impact of compliance programs at all levels. bringing its health function into closer alignment with its businesses. Security and Environment Review is a process developed to ensure that HSSE issues are addressed at every stage of the project lifecycle. Safety. This will help reduce forecast greenhouse gas (GHG) emissions.

helping managers attain world-class project management skills.75 million program designed to raise the levels of attainment among various communities. It is also investigating ways of marketing products for low-income customers. • Supporting regional development (Micro-finance programs): During 2005. BP supports an annual series of conferences focusing on the Chinese and Russian economies. US. Colombia and Vietnam. The key activities of the Company include: • Encouraging local suppliers: supporting local enterprise in Azerbaijan. These provide modest loans to individuals. Inclusion in the education system – In 2005. also providing job opportunities for local distributors in countries such as South Africa. going local in Trinidad & Tobago. Trinidad & Tobago. The program provided $2. groups and micro-enterprises to expand business activities. $10 million investment – BP will invest up to $10 million in Russia over the next four years. a centre for excellence that offers graduates and engineering professionals from the UAE. supporting education institutions in Papua. The centre also houses a BP-backed program to support local businesses. • Promoting diversified economies: BP is promoting economic diversification by supporting local enterprises in several countries. to achieve its objective of embedding environmental education in China's national school curriculum. Following are the significant initiatives taken by BP in 2005: $2 million towards the establishment of the Caucasus School of Economics in Tbilisi. University education – BP continues an extensive program of university support throughout the world. BP launched the Los Angeles Multicultural Educational Collaborative. Schools Link Program – Under this program. BP made a 10-year. BP Projects Academy. ‘Black Economic Empowerment’ (BEE) strategy to promote business opportunities among the people of African origin. It provides funding for education projects that are relevant to the needs of different communities. Indonesia since 2002. Financed faculty positions in Alaskan native languages and educational technology faculty at the University of Alaska. a four year $3. This comprises: • Energy and environmental education Environmental Educators' Initiative (EEI) – BP launched this initiative in China in partnership with the Chinese Ministry of Education and WWF. • Education and development Pre-school and basic education – In 2005. BP launched a micro-finance program in Angola and supported programs in Azerbaijan.5 million in grants and training for teachers to enhance energy education. supports the Abu Dhabi Petroleum Institute. The school will promote excellence in postgraduate economic study and research across the region. BP worked with the Public Broadcasting network KCET in California. the chance to develop their skills. Georgia. BP launched this signature program in California. Education: Education has been a priority for BP. US to produce the Emmy winning Los Niños En Su Casa (A place of our own). A program runs to promote corporate responsibility and transparent environmental reporting in Russia at Mendeleev Russian State University. Total and the Japan Development Company. BP employees work with local schools to lead class discussions on energy and environmental topics. along with Shell. Texas. In June 2005. London. $8 million project at Imperial College. Adult education – BP Trinidad & Tobago has established an education and community centre to serve the community of Mayaro. which was expanded to Houston. Cyzsty Biznes (clean business) program – BP Poland has helped fund this program to help small and medium businesses understand how energy efficiency can provide them with environmental and economic benefits. primarily to fund research and stipends for students and academics. to research the use of energy in cities. US. an educational television series for pre-school children. all across the UK.Enterprise Development: This is one of the key social priorities of BP as it enables them to directly influence the livelihood of many people. ‘A+ for Energy’ program – In 2005. Georgia. Programs at China’s Tsinghua University to explore clean energy options and the implications of urbanization on transport Tangguh project. In partnership with the New Economic School in Moscow. run with the Massachusetts Institute of Technology. to provide education and training to emerging leaders in the field of conservation and ©Collage Article13 38 . Supporting the Abu Dhabi Petroleum Institute – BP. $16-million commitment to the BP Energy and Environmental Program.

social inclusion and ethical debate. BP won two bronze International Visual Communications Association (IVCA) Clarion awards for its resource. then for an investigation if the incident appears to be genuine and of high severity. Baku Tiblisi Ceyhan Co. as quickly as possible. is for strategic business initiatives that result in the recruitment. So it helps reduce and ultimately eliminate all forms of forced.5 million and the company invested nearly $50 million on education. have commissioned monitoring of their compliance with the Voluntary Principles on Security and Human Rights by the corporate social responsibility practice of the law firm Foley Hoag. • The right to health – BP believes in promoting and upholding the right to health. BP made a commitment to spend around $500 million towards community investment in each five-year cycle. the credibility of the case. ©Collage Article13 39 . instituted by Catalyst. and interact with public security forces. engage private security providers. it was given to BP for demonstrating exemplary leadership in addressing climate change. Human Rights: BP supports the Universal Declaration of Human Rights (UDHR) and follows the UDHR’s statement that “every organ of society” shall strive to promote respect for the rights and freedom outlined. and reporting and examples of such situations. BP is running a program for the upliftment of people below poverty line through easy access to energy. BP has implemented Azerbaijan Onshore Operations Performance Unit’s Human Rights Response Plan which outlines a process for internal due diligence to establish. Environmental Expenses Category Operating expenditure Capital expenditure Clean-ups New provisions for environmental $ Million 494 789 43 565 remediation New provisions for decommissioning 1023 Outcomes Awards: The BP Group has won awards such as: • Catalyst Award for Advancing Women in the Workplace in 2006: The award. • Climate Action Champion Award in 2006: Instituted by the California Climate Action Registry. for education and interactive multimedia publishing. malaria and other diseases to its employees and to the communities in which BP operates. rejecting unlawful and unfair discrimination. • Clarion Awards for 2006 in the Education Category: This award recognizes best practice in communicating the importance of CSR. and advancement of women in the workplace. and not engaging in bribery or corruption in any form. development. sustainable development. • Child labour – BP recognizes that some areas of its business may face the problem of exploitation of children. accountability. BP community investment touched $95. The VPs include guidelines which BP uses to undertake risk assessments. the private sector. The plan includes guidelines for notification. It helps improve access to energy through partnerships with host governments. Financial Outlay: • In 2005. • Conflict and security – BP safeguard human rights in its security arrangements by applying the Voluntary Principles on Security & Human Rights (VPs). it took initiatives to address the threat of HIV/AIDS. • Right to development – In line with the UN Declaration on the Right to Development. based on ILO convention C138. Living With Traffic.development. Throughout 2005. In 2004. working in good faith with trade unions and other representative bodies. compulsory and child labour by framing its ethical conduct policy. BP’s education investment doubled since 2002 and the company continues to invest around 50% of its annual commitment on education. and South Caucasus Pipeline Co. • BP spent $2914 million towards environmental expenses in 2005. BP has framed its code of conduct to protect and promote the human rights of its employees by creating a work environment of mutual trust. NGOs and international aid agencies. which states that no BP business shall use forced or child labor. External scrutiny promotes learning and provides assurance.

and consistently deliver improved HSSE performance. emergency response. forecast and allocate resources. and energy production and consumption distributed more efficiently and ethically. World’s No. precious energy resources utilized. Malaysia's Human Resource Development Board Award 2004: This award is given in the manufacturing sector for small/medium sized company category to BPPA. safety and environmental risk management including personal security and product stewardship. environmental degradation curtailed. Responsible Care Awards in 2004: Instituted by Chemical Industries Council of Malaysia’s (CICM). energy technology advanced. in 2005. Institution of Chemical Engineers (IChemE) for the most meritorious publication on the topic of safety and loss prevention in an IChemE publication. It helps line managers focus on critical HSSE needs.• • • • • • "Energy Company of the Year" and “Gold Award” winner in the Renewable Energy category in 2005 Energy Business Awards: These awards are given for excellence in the way energy business is conducted. Two awards at the Prestigious Prince Michael International Road Safety Awards in December 2005. getting HSSE right (gHSSEr). by independent auditors. which provides the basis for the development of local/site/facility HSSE management systems. energy systems developed. BP developed a HSSE management system framework. ©Collage Article13 40 . process safety and distribution. BP PETRONAS Acetyls (BPPA) won the platinum award for community awareness. Metrics and its Evaluation: BP evaluation on Environment. • To help achieve its Health Safety Security Environment (HSSE) goals. The ranking was based on reduction of greenhouse gases. Frank Lees Medal in 2003: The award is instituted by Safety and Loss Prevention Subject Group. set direction for HSSE activities. 2 "Top Green Companies" in 2005: The award is instituted by BusinessWeek. Health and Safety initiatives: • All major sites of BP achieved ISO 140001 international standard on environmental management. It encompasses the complete spectrum of health. at the end of 2004. trading risks mitigated.

Major CSR Themes The company invests in several CSR initiatives. several initiatives were started such as the Bharti Computer Centers. Airtel also shares 25% of its mobile cell sites.000 children per day in 292 government schools. where employees. For the coming years.” Airtel has been looking after the needs and interest of its stakeholders.’ an initiative to help employees and their families deal with stress. • Human Rights: Airtel launched the CII-Bharti Woman Exemplar Award in 2005 to promote women’s empowerment at the grassroots.” Sunil Bharti Mittal – Chairman and Managing Director. from consumer privacy policy to the promotion of entrepreneurship. Internally. along with the environment. including employees. Providing a platform to leverage the potential of the citizens of tomorrow and concern for the environment are our top priorities. A caravan of five vans traveled in 32 districts of Rajasthan. Health • HIV: Red Ribbon Caravan: The company supported the Rajasthan State AIDS Control Society in a campaign to create awareness about HIV/AIDS. It will also provide teacher’s training facilities. which retrains the sending of promotional messages and the Consumer Contact Program. • Employees: It has launched the ‘Empower Program. Bharti Airtel’s major CSR themes are Education and Environment. aimed to encourage reading habits of children. including senior managers. However. medicines. such as the Consumer Privacy Policy.000 children in five states. stationery. micro-finance and enterprise. the company has implemented a wastage reducing campaign to decrease paper consumption.000 sites are using a green-shelter system that provides cooling for four hours in the Base Transceiver Station. the foundation has plans to start a large number of primary schools in rural areas across the country. the Bharti Library Program. contact five customers every month to obtain feedbacks. Quoted from the 2005-06 annual report.Airtel (Telecom) Principles CSR Overview According to the company. Environment: • 5. and clothes to the Missionaries of Charity Home for Destitute. This is a joint initiative by the Bharti Foundation and the Confederation of Indian Industry (CII). ©Collage Article13 41 . Financial Outlay Bharti Airtel has committed Rs 200 crore to support CSR initiatives over the 2006-08 period. This system saves cost and reduces pollution. Vision/Mission and the Philosophy regarding CSR “Airtel is strongly committed to being a responsible corporate citizen. “Corporate Social Responsibility is a way of life at Bharti. with the vision: “To help underprivileged children and young people of our country realize their potential. health. which contribute to decrease environmental disturbance.” Through the foundation. • Donations: Airtel donated item such as woolens to Kalakar School. and water bottles to Kashmir’s earthquake-affected area in October 2005. in which Bharti Foundation has supported Akshaya Para in providing meals to 43. consumers. Process CSR Programs Community • Customer: Airtel has been implementing consumer-focused programs. Education: • Bharti Airtel founded the Bharti Foundation in 2000. which have provided computer learning to more than 130. and communities. and the Mid-day Meal Program. It seeks to recognize women who have excelled in the fields of primary education and literacy.

Organizational Support CSR at Bharti Airtel is the responsibility of the Corporate Director Alliance & CSR. The corporate director is under the Chairman and Managing Director (CMD). this study identifies ‘Best Employers' based on employee opinion. • India's 'second best employer' in 2004: Conducted by Hewitt Associates globally. and the World Council for Corporate Governance (WCFCG). Outcomes Awards Bharti Airtel has won awards such as: • India’s Most Customer Responsive Telecom Company Award in 2006 for the second consecutive year. marketing. She also has extensive experience in the areas of M&A and alliance management. logistics. and project implementation. the organization's employment and people practices. Personnel Support Tina Uneken (Corporate Director – Alliances & CSR) Uneken has 28 years of work experience during. The award was instituted by Avaya Global Connect Ltd. ©Collage Article13 42 . Sunil Bharti Mittal. Centre for Corporate Governance (CFCG). and the perspective of its senior leadership. which she has held operational and management positions in sales. • The Golden Peacock Award for Corporate Social Responsibility for 2006 in the NGO category. customer service. This award was instituted by the Centre for Social Responsibility supported by Institute of Directors (IOD). UK.

©Collage Article13 43 .000 employees. With government support to provide broadband to all gram panchayats. the company helped restore the communication networks in the worst-hit areas of Tamil Nadu. However. The policy includes life insurance component. in connecting the remotest regions of India and adhering to best labor practices.207 lakhs to the Prime Minister’s Relief Fund. in a time-bound manner. the telecommunications sector to a greater competitive environment in both urban and rural areas providing equal opportunities and level playing field for all players. Major CSR Themes: To transform. hilly and tribal areas of the country. is the only service provider offering rural telephony as part of its social responsibility. Outcomes Awards: • Golden Peacock National Award 2005: BSNL has won the ‘Golden Peacock National Award 2005’ for its contribution to the field of CSR. • Assistance during natural calamities: Following the Tsunami in the Indian coastal areas. Availability of affordable and effective communications for the citizens is at the core of the CSR vision at BSNL. BSNL and its employees contributed Rs. BSNL is offering concessional tariff for rural subscribers by providing lower rental and higher free calls as compared to urban area subscribers. • Rural Broadband Plan: Bharat Sanchar Nigam Limited does not have any direct subsidy schemes / programmes for public.000 villages that are already connected through optical fibre. A wide range of welfare programs focus on the employees’ welfare and are continuously implemented by the Staff Welfare Board of the Company. secondary and higher secondary schools and public healthcare centers by end of 2007.Bharat Sanchar Nigam Limited (Telecom) Principles CSR Overview: The Bharat Sanchar Nigam Limited (BSNL) is committed to provide quality telecom services at affordable price to the citizens of the remotest part of India. BSNL also restored telephone services in record time in the flood-hit areas of Gujarat and Maharashtra. Process CSR Programs at BSNL: Community • Employee’s Welfare Activities: Commitment towards the principles of corporate social responsibilities is inbuilt within the corporate philosophy of BSNL. a double accident benefit besides retirement benefits. BSNL is the only telecommunication service provider offering rural telephony as part of its social responsibility. since it is of utmost importance for achievement of the country's social and economic goals. The company has implemented projects in three key areas: Employee’s Welfare Activities. Kerala and the Andaman and Nicobar Islands . BSNL has been selected in the category of government sector out of 23 PSUs and government undertakings. which provides cover against natural death.within a short time. Vision/Mission and the Philosophy regarding CSR: BSNL aims to provide universal service to all uncovered areas. Assistance during natural calamities and Rural Broadband Plan. BSNL. Bharat Sanchar Sarathy and Sanchar Seva Padak Awards to employees for their meritorious service in the field of telecommunications Corporate Group Life Insurance Policy: This is intended to cover nearly 350. including the rural areas and also encourage development of telecommunication facilities in remote. according to the company. BSNL plans to provide broadband to 20. 2.

Company’s Key Policies • The Company believes that equal opportunity in employment for all sections of the society is a component of its growth and competitiveness. co-operative societies. which strives to improve the quality of life of the rural poor by creating self-employment opportunities at the grass-root level. agricultural extension.Bajaj (Automotive) Principles CSR Overview Bajaj Auto’s philanthropic activities among the rural poor are carried out by a trust. watershed development. income generation. Samaj Seva Kendra • Set up by Bajaj Auto in 1975. western Maharashtra. • Implementation strategy: To ensure the involvement of its rural constituents.development. sports and recreation. The Trust is stepping up its projects encompassing agricultural extension services. SSK involves local institutions and municipal bodies. women’s and youth bodies. health programs. through the use of appropriate technologies. environmental sanitation. integrated development through long term projects in rural health. Health & Education: CSR Programs and policies Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) • Vision Statement: JBGVS is a non-political and secular organization. Bajaj Auto is committed to nation-building and contributing to the uplift and development of the weaker sections of society. Through its poverty alleviation schemes. • Focus: The trust initiates sustainable. the Samaj Seva Kendra (SSK) undertakes social activities in the semi-urban areas on the outskirts of Pune. • According to the company. this Trust acts as a catalyst to development at the grass root level in 32 villages around its plants in Pune and Aurangabad. health and education. veterinary services. JBGVS relies on a participatory approach in implementing all its projects. • SSK has helped empower wives of factory workers by providing them earning opportunities. hygiene and sanitation. Kamalnayan Bajaj Hospital • The company operates a multi-specialty hospital in Aurangabad. Jamnalal and Kamalnayan Bajaj. the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS). education and adult literacy. in harmony with nature. the company believes is the legacy of its founders. Vision/Mission and the Philosophy Regarding CSR • The Company affirms that its competitiveness is interlinked with the well-being of all sections of the Indian society. animal husbandry. Established in 1987 by Ramkrishna Bajaj in memory of his mother. gram panchayat (village council). local Rotary Clubs and NGOs in its activities. education. ©Collage Article13 44 . watershed development and women’s empowerment. healthcare. improving agricultural and livestock yield. Jankidevi Bajaj. Process CSR Strategy: Community. These projects have a positive impact on the quality of rural living standards. lift irrigation. drinking water schemes. Major CSR Themes The philanthropic activities implemented by the company are aimed at the integrated development of villages through women empowerment. the Trust provides micro-credit and income generation opportunities for the poor. sanitation and education. Local industrial workers are provided opportunities for self. This. in decision making. • High-quality secondary and tertiary healthcare and specialist facilities are provided under one roof. The Trust also secures the participation of local elected bodies eg.

to oversee and promote the Affirmative Action policies and programs. if the applicant possesses competitive skills and job credentials. 2006. 700 crore ($153 million). • The Company has nominated K Srinivas. • Award for “Achieving Longest Accident-free Period’ under Heavy Engineering Industries Group. This became effective from December 1. The Company is not biased against employing people from disadvantaged sections of the society. which is an integral part of the overall management system at Bajaj Auto’s Aurangabad plant. Its selection of business partners is not based on any considerations other than normal business parameters. Vice President (HR). He is accountable to the Chairman. Bajaj received this award for three consecutive years (1997-1999) from the National Safety Council. was awarded ISO 14001 certification in 1997. Financial Outlay: The Bajaj Group spends Rs. 100 million ($2. • The Company will make available its learning and experiences as a good corporate citizen in Affirmative Action to other companies desiring to incorporate such policies in their own business.• • • • • It recognizes that diversity to reflect socially disadvantages sections of the society in the workplace has a positive impact on business. ©Collage Article13 45 . Metrics and Evaluation • The Environmental management system.15 million) every year on philanthropic activities through various trusts and foundations holding an asset of Rs. Organizational and Personnel Support • Bajaj Auto Limited adopted the Code of Conduct for Affirmative Action. No discrimination of any type is shown in this process. The Company makes all efforts for upgrading the skills and continual training of all its employees to enhance their capabilities and competitive skills. The award was given by the National Safety Council. Outcomes Awards: • Bajaj was awarded the Meritorious Performance in Industrial Safety Award from 19982001. In case of equal business offers. It plans to have a partnership program with educational institution/s to support and aid students from socially disadvantaged sections of the society. the Company will select a business partner belonging to a socially disadvantaged section of society.

trained at this center. Renovating primary school buildings and providing hygienic water and toilet facilities. most women are now self-employed. • At the same time maintain the highest standards of ethics and social responsibilities. • The centre – with wide roads.and socially-backward region in Dharuhera. Kapriwas. clean water. rural health care. particularly for girls from backward classes. into the national economic mainstream. Process CSR Strategy: Stakeholder Ties at the Grassroots CSR Programs and policies • An Integrated Rural Development Centre was established on 40 acres of land along the DelhiJaipur Highway. Haryana. to produce products and services that meet the quality. and education facilities for both adults and children –nurtures a vibrant. performance. and Sidhrawali. Ensuring a proper drainage system at each of these villages to prevent water logging. • Besides establishing a modern hospital. The project is now in the process of imparting adult literacy capsules to another 100 adults by getting village heads and other prominent villagers to motivate illiterate adults. Constructing metalled roads and connecting the villages to the National Highway (NH-8). Health • Rural Health Care Raman Munjal Memorial Hospital: Multi-specialty hospital equipped with the latest diagnostic and surgical technology. 1999. vocational training. to start a production unit for stitching uniforms for Hero Honda employees. Education • Raman Munjal Vidya Mandir: It has grown into a modern Senior Secondary. The company has adopted various villages located within the vicinity of the Hero Honda factory at Dharuhera for integrated rural development. The company believes it has managed to bring an economically. adult literacy. which includes: Installing deep bore hand pumps to provide clean drinking water. and price aspirations of its customers. Major CSR Themes • Education. which are used by the local villagers. social support for girls from backward classes. • Adult Literacy Mission: This scheme was launched on September 21. Thus. • Marriages of Underprivileged Girls: Marriages are organized from time to time. especially ones developed at the grassroots. the foundation also regularly provides doorstep healthcare services to the local community. covering the nearby villages of Malpura. Vision/Mission and the Philosophy regarding CSR • Strive for synergy between technology. Promoting non-conventional sources of energy by providing a 50% subsidy on biogas plants. Community • Raman Munjal Sports Complex: This comprises basketball & volleyball courts and hockey & football grounds. CBSE-affiliated co-educational school with over 1200 students and 61 teachers.Hero Honda (Automotive) Principles CSR Overview Hero Honda Motors takes considerable pride in its stakeholder relationships. • Vocational Training Centre: The company has helped women. Free healthcare and medical camps are a regular feature in the Hero Group's community outreach program. systems. It provides financial help and other support to families. and human resources. and healthy community. educated. by the foundation. ©Collage Article13 46 .

paints. To achieve this. Outcomes Awards • 2006: Ranked No. while promoting their involvement to ensure sound environmental management. for its commitment to Total Quality ©Collage Article13 47 . • Institutionalize resource conservation.Company’s Environment Policy Hero Honda is committed to demonstrate excellence in its environmental performance on an ongoing basis. and chemicals. electrical energy. • Continue product innovations to improve environmental compatibility. water. The Green Rating conducted by the Centre for Science & Environment. in the areas of oil. in particular. New Delhi. the company commits itself to: • Integrate environmental attributes and cleaner production in all its business processes and practices with specific consideration to substitution of hazardous chemicals. Organizational and Personnel Support • Hero Honda is strongly committed not only to environmental conservation programs. for all automobile companies in India." Quote from Chairperson Brijmohan Lall Munjal. ranked Hero Honda as No. • Comply with all applicable environmental legislation and also control its environmental discharges through the principles of ‘as low as reasonably achievable’ (alara). where viable and strengthen the greening of supply chain. • 1999: Environment Management System of Dharuhera Plant was certified with ISO-14001 by DNV Holland • 2000: Environment Management System of Gurgaon Plant was certified with ISO-14001 by DNV Holland • Satyam Auto Components Limited from Hero Group of Companies acquired ISO 9002 certification from British Standards Institute.1 for its environmental performance. UK. • Enhance environmental awareness of its employees and dealers/vendors. but also expresses the increasingly inseparable balance between the economic concerns and environmental and social issues faced by a business. "We must do something for the community from whose land we generate our wealth. health and safety initiatives: • The company was certified for its Environmental Management Systems according to ISO 14001. as an intrinsic element of its corporate philosophy. 1 in automobile industry by TNS Corporate Social Responsibility Award • 2001: Winner of Three Leaves Award for showing Corporate Environment Responsibility in the Automobile Sector by Centre for Science & Environment • 1995: National Award for outstanding contribution to the Development of Indian Small Scale Industry (NSIC Award – Presented by President of India) Metrics and Evaluation Hero Honda’s evaluation on environment.

primary and secondary schooling to its employee’s children." which is actively associated with preservation of nature. including ancient and modern Indian. Godrej is also setting up “The Centre for Excellence” at Pirojshanagar. the Encon Group – for energy conservation and the Garden Department. environment and the health verticals besides looking after its own employees. The Sohrabji Godrej Green Business Centre launched the Green Business Initiative in December 2005. ©Collage Article13 48 . Godrej’s major CSR themes are Environment and Health-Donations. the greenery and mangroves are just one of them. Environment • The Soonabai Pirojsha Godrej Foundation has been maintaining the western bank of the Thane Creek. Vision/Mission and the Philosophy Regarding CSR: The company strongly believes that the green environment enhances productivity and quality which has been appreciated by all employees and visitors. Godrej has been a key player in aiding education.” according the company. It is an active participant of The Indian Heritage Society which aims at preserving the architecture of India. • The company has some groups like the Envirotech Group – for pollution-reduction and related matters. Udayachal Schools having both primary and high school branches were set up by the founder Pirojsha Godrej in 1955 with the aim of helping poor students lead a rich life. So far. The company annually celebrates "Sarvajanik Holi" which helps to curb the wanton destruction of trees. which is responsible for monitoring and studying legal and illegal trade in wildlife and its derivatives. Education Godrej established the Pirojsha Godrej Foundation in 1972 which later set up the Godrej Technical Institute at Bordi and the Pirojsha Godrej Research Laboratory. However.469 children have passed out from Udayachal. Godrej also launched the Green Governance Project in 2003 for biodiversity conservation. which looks after the natural environment of numerous areas in Mumbai and in other cities. • The company has also been associated with TRAFFIC-India (Trade Record Analysis of Flora and Fauna in Commerce). The company has a mission of “Enriching quality of life everyday everywhere. Western and Japanese. 5.” Major CSR Themes: Godrej has been investing in several CSR initiatives varying from education for the poor to HIV/AIDS campaigns.Godrej (FMCG) Principles CSR Overview: “Corporate Social Responsibility in Godrej covers many aspects and areas. wildlife and the environment. • Godrej is a member of the exclusive "1001: A Nature Trust. a division of WWF-India. • Its Godrej Ganga Ecology Panel generates public awareness among the people living on the banks of River Ganga to preserve heritage monuments and also help to control pollution. the single largest mangrove belt in Mumbai. which will comprise a management institute covering management systems of various types and cultures. which was aimed at facilitating the development of corporate greenhouse gas inventories and subsequent investments in greenhouse gas mitigation projects. Process CSR Programs: Community o Employees: Godrej provides pre-primary.

To fight AIDS. Outcomes Awards: Godrej has won awards such as: • The BHNS Green Governance Award 2005: Godrej & Boyce Mfg Co. he was given the Padmashri Award in 2003. Personnel Support: Jamshed Godrej. Chairman and MD. Vikroli. In the financial year (2005-2006).Health o HIV: Godrej funds the NAZ foundation which has evolved and implemented a holistic approach to fight HIV. The company also funds the “Family Welfare Programme" under which the "Well Baby Clinic" had treated 1135 children by 2006. Parmeshwar Godrej. health. 2005 for conservation and restoration of habitat. Mumbai was given the ISO 14001 certification. immunization. th • WWF 25 Anniversary Benefactor “White Pelican” Award was received by S P Godrej for the company’s contribution to conservation of nature and natural resources. Godrej & Boyce has opened a clinic at its Godrej Memorial Hospital. focusing on prevention as well as treatment. Mumbai for the cure of leprosy. established in 1994 runs a clinic in New Delhi which provides facilities for operations. He looks after all the CSR projects relating to environment. ©Collage Article13 49 . counseling and family welfare. Godrej is connected with the Family Planning Foundation. Financial Outlay: The company gives 30% of its profit to charitable pursuits through the Pirojsha Godrej Foundation. Metrics and its Evaluation: • The Awareness program for Godrej and Boyce. wife of Chairman Adi Godrej. o The Godrej Memorial Trust. In 2004. For his accomplishments. o Donations: Godrej supports the Foundation for Medical Research. Godrej and Boyce Manufacturing Company Limited were earlier the head of Confederation of Indian Industry (CII). examinations. a voluntary organization devoted to promote family planning as a basic human right. launched a three-year Heroes Project which seeks to develop coordinated campaigns to address the spread of HIV/AIDS and reduce stigma and discrimination by educating the public. Ltd received this award on November 10. education etc for the Godrej group. Mumbai. the company spent an estimated Rs 70 crore on CSR related projects.

and empowerment. Of these environment issues is the major social concern for the company. which would help in reducing the strain on natural habitat of these herbs. the company addresses the most deprived and weaker sections of the society including women. integrating various aspects such as health. It has started the ‘Plants for Life’ project in the mountainous regions of the Himalayas. Through this. this greenhouse maintains the highly-critical environmental parameters required for their survival. Dabur India Ltd established Sustainable Development Society (SUNDESH)." Major CSR Themes Healthcare. people’s empowerment. named Protect Life And Nature Team (PLANT). bee-keeping. efficacious. the company imparts training in cutting and tailoring. literacy. children. through micro propagation. Environment: Another major social concern for the company. and mushroom farming. and natural solutions. It is also developing quality saplings of more than 20 herbs. Measures. Education: Dabur’s educational initiatives include providing for non-formal. • Adult Literacy: Illiterate women in the age group of 15 to 35 years get education. which is useful in day-today life. One of the company’s strategic intents is to protect the environment as a responsible citizen. It then links these groups with financial institutions that can fund their causes. K. and the unemployed. • People’s Empowerment: Dabur. • Remedial Education: Provides coaching classes for school-going children who are weak in studies and no body in the family assists them. drawing inspiration from its founder Dr. through this initiative helps in the formation of micro-credit society/self-help groups. They are finally inked with the formal school. and environment issues. Dabur works towards developing sustainable cultivated source for herbal ingredients. Burman. Dabur launched a program to increase awareness about plants in children by organizing awareness camps in various schools. who said. Process CSR Programs SUNDESH: In 1993. remedial. illiterates. eight of them endangered. food preservation. The company is also involved in reforestation in the Himalayan range. • Non-formal Education: Directed towards children in the age group of 6 to 14 years. to plant trees with medicinal properties and increasingly encourages participation. and adult education. education. Community: • Skill Development & Income Generation Training: To make people more self-sufficient.Dabur (FMCG) Principles CSR Overview Dabur strongly believes in meeting the health and personal grooming needs of consumers by providing safe. Fully computer-controlled and -monitored. • School Program: In 2001. It then organized a team of children. also help provide local cultivators the scientific knowledge for harvesting herbs and a steady source of income. ©Collage Article13 50 . "What is that life worth which cannot bring comfort to others. Vision/Mission and the Philosophy regarding CSR Dabur has a vision of being a company dedicated to the health and well being of every household. employment. Under the project. skill development and income generation training. a high-tech greenhouse facility has been established for developing saplings of rare and endangered medicinal plants. S. who are either dropouts or had not been to the school. such as satellite nurseries and contract cultivation of medicinal herbs spread across mountain villages. a registered voluntary organization.

• Chunnilal Medical Trust: The Chunnilal Medical Trust has a dedicated team of doctors and specialists in social medicine. The trust organizes regular medical camps to provide medical services in areas that have no access to proper hospitals or medical centres.Health • The company organizes camps. oversees the rollouts of various community initiatives. eye screening and eye operation camps. vaccination for children aged 0-5 years. The trust is also motivated to follow mother and child health programs. It also conducts regular health-awareness camps for the local communities. Outcomes Awards Dabur has won awards such as: • Dabur was among the ‘Top 10 Great Places To Work’ in 2004. Metrics and its Evaluation • As a reflection of its constant efforts at achieving superior quality standards. Dabur became the first company for ayurvedic products to get ISO 9002 certification. including immunization and proper ante and post-natal care. Personnel Support Abhinav Rahul. antenatal checkup. Manager – Corporate Communication of Dabur. where they are given simple solutions for everyday health and hygiene. in a survey conducted by Business World in collaboration with Great Places to Work Institute. which include general OPDs. ©Collage Article13 51 . family welfare. health awareness through meetings.

The company depends on sustainable sources of raw materials.HLL (Rural Marketing) Principles CSR Overview In Hindustan Lever Limited (HLL). education. HIV-positive. improving sustainability throughout the value chain. igniting growth volunteering.800. The project has been extended to 15 states covering 80. Process CSR Programs Community • Rural Development: HLL launched Project Shakti in 2001 to create income-generating capabilities for underprivileged rural women by providing a small-scale enterprise opportunity. and to improve rural living standards through health and hygiene awareness. "to succeed we require the highest standards of corporate behavior towards our employees. the company launched other centers in Coimbatore called Kappagam (1998) and Anbagam (2003). and is committed to minimizing the environmental impact. consumers and the societies and world in which we live. polio. extensive training programs are held. and that international trade and investment create new employment. CSR is rooted in its Corporate Purpose . and the society the company operates in. education. Subsequently. To improve business skills of the rural population. health. • Special Education and Rehabilitation Center: In 1992.” Vision/Mission and the Philosophy regarding CSR HLL's CSR philosophy is embedded in its commitment to all stakeholders. HLL acknowledges that development and poverty reduction depend on economic prosperity. deafness. The total strength of Shakti Entrepreneurs has reached over 30. especially women. HLL started a center for the handicapped in Assam called Ankur.000 villages. care for the destitute. and rural development. The society runs a school. Relating CR to Business Strategies Product Development Water conserving products Human Resource BLT placements. and other physical disabilities. It is also involved with The Spastics Society of Bangalore in providing education and support to children with brain damage. and an ongoing business purpose linked to them is given priority focus. hiring and investing in local talent (merit-based through employment exchanges) Manufacturing Safety Health Environment manufacturing Sourcing Code of Business Practices (COBP) Compliance Sales Shakti. and hygiene. vocational training. including consumers and employees. and increase economic activity. women empowerment. a vocational training centre. to impart special education and provide services to children suffering from various disabilities such as cerebral palsy. and the project was expected to achieve cash break-even by 2006. mental retardation. raise skill levels.the belief that. Shakti also contributes approximately Rs 100 crore to HLL’s topline. blindness. and a free medical center in Bangalore. • Sustainable initiatives have long-term benefits. HLL also bears the capital and upkeep expenses for Asha Daan. The company has launched ‘i-Shakti’ kiosks – an IT-based rural information service developed to provide information and services to meet rural needs in agriculture. rehabilitation of special or underprivileged children. cause marketing Investment Local enterprise development Profit apportionment Community involvement initiatives Major CSR Themes • Health & hygiene. a home ©Collage Article13 52 . the environment.

algebra. challenged children. and engages in community projects in water adjacent to manufacturing sites. resources. and support in the areas of education. These tools enable teachers to explain basic concepts in mathematics.80 0. such as video cassettes and CDs. a library.40 0. fractions. career. such as operation on numbers. to primary school children in villages.• • started by Mother Teresa and the Missionaries of Charity in Mumbai for abandoned. which was completely wrecked by the devastating earthquake of January 2001. or a laboratory. Their time is ranged from their involvement in Ashadaan to the disaster affected Yashodadham village near Bhuj.00 CONSUMERS SUPPLIERS PARTNERS LEADERSHIP 0.60 0. Women Empowerment: HLL's initiative – The Fair & Lovely Foundation aims at economic empowerment of women across India. and geometry. • Schools Contact Program – The program indirectly benefits children studying in 21 schools. It specifically targets women from low-income groups in rural as well as urban India. Environment: • Water Conservation and Harvesting: HLL is also committed to extending its efforts on water management to the larger community. inputs.20 0. PRIORITY ACTION RADAR Score for Priority Action Maximum COMMUNITIES 1. It aims to achieve this through providing information. Disaster Relief: HLL has reconstructed a village in the Bhachau Taluka of Gujarat's Kachch district. organizing training workshops for teachers.00 CUSTOMERS EMPLOYEES ENVIRONMENT GOVERNMENT INVESTORS ©Collage Article13 53 . Education: • Rural Education Program – HLL is also developing a Rural Education Program. It offers donations to build an auditorium. and enterprise. The program has so far covered approximately 15000 villages in eight states. HLL management trainees spend approximately four weeks on Project Shakti in rural areas with NGOs or Self Help Groups. Organizational Support Approximately 9% of the company’s resources for community involvement come in the form of employee time. destitute people and HIV-positive patients. which aims at using audio-visual aids. HLL’s health and hygiene education initiative called Lifebuoy Swasthya Chetana. or for purchasing computers. thus enabling them to more effectively manage both classrooms and the school. is the single largest rural educational program ever undertaken in India. Health: • Health & Hygiene Education: To educate people about basic hygienic habits.

The company also planned to spend Rs 30 million. totaling Rs 5. Personnel Support Paresh Chaudhary and R Ram handle its corporate communications department.1 million. HLL committed Rs 80 million for immediate relief of the tsunami-hit areas of Pondicherry. 2005: Tatapuram and am Tindiindivanam factories received awards for exemplary safety performance from National Safety Council and the Government of Tamil Nadu. Tamil Nadu. • The company has a management system conforming to ISO 14001 & OHSAS 18001. 2001: Good Corporate Citizen Award by the Bombay Chamber of Commerce & Industry (BCCI). The company also provided Rs 10 million for Mumbai flood relief in 2005. Outcomes Awards: • • • • • 2005: Bombay Chamber of Commerce and Industry Civic Award for Community Development. Project Shakti was headed by Sharat Dhall. HLL’s center for rehabilitation. HLL’s Marketing Operations Manager. which was used to help people restore their homes and start to resume their livelihoods. ©Collage Article13 54 . 1999: Ankur.Financial Outlay In 2005. Its employees donated a day's salary. 2003: TERI-CSR Special Award from The Energy and Resources Institute (TERI) for initiatives in sustainable development. inclusive of employees’ contribution. and Kerala. was vested with the prestigious Worldaware Business Award for Social Progress Metrics and Evaluation: • HLL proves its commitment to quality by mandating that all manufacturing facilities are certified to a quality system standard.

habitat and language.000 hectares with over 149 million saplings. The efficiency of water-use through such systems has been documented comprehensively with a view to sharing the information with farmers through the e-Choupal network. "Envisioning a larger societal purpose (a commitment beyond the market) has always been a hallmark of ITC. expert knowledge on best farming practices. over 250 km from Jaipur. Environmental Performance • Renewable Energy: The company focuses on the use of renewable energy such as biomass and solar energy. 2. and micro level weather forecast.5 million farmers through access to customized crop-specific information in their native village. Its efforts in the field of energy conservation." Major CSR Themes The company is involved in various initiatives like environmental performance. as well as in their external relationships. providing electricity connections and supplying fans and lights. At the close of the planting season of 2005-06. agriculture. • Livestock Development Program: In collaboration with BAIF Development Research Foundation. subabul. The Company sees no conflict between the twin goals of shareholder value enhancement and societal value creation. • Wasteland Development: Its social and farm forestry program have together greened nearly 41. but the groups’ focus is on rural development. primary education. casuarina. ITC assists small and landless farmers to cross-breed their low milk-yielding cattle with high-yielding breeds.283 hectares were brought under plantations of eucalyptus. ITC seeks to achieve two critical objectives: water ©Collage Article13 55 . • Integrated Agriculture Development: This intervention aims to improve farm productivity and hence incomes by promoting a package of efficient farm practices and technologies. The challenge lies in fashioning a corporate strategy that enables realization of these goals in a mutually reinforcing and synergistic manner.ITC Limited (Rural Marketing) Principles CSR Overview: ITC believes that corporations like itself have a responsibility to set exemplary standards of ethical behavior. both internally within the organization. a national NGO specializing in livestock development. the company claims. • Watershed Project: The government of Rajasthan and the ITC Rural Development Trust signed a memorandum of understanding for a watershed development project in Kalyanpura village. women empowerment. Y C Deveshwar.6% of the CO2 emitted by its operations. constructing toilets. Process CSR Focus Community • e-Choupal: This empowers 3. use of carbon neutral fuels and large scale tree plantations through social and farm forestry have resulted in sequestering 85. Education • Primary Education: ITC provides infrastructure facilities to select government schools under its "Project Classmate.” Its initiatives include improving school buildings. Several of its units have installed solar thermal systems in canteens and kitchens. bamboo and teak in Andhra Pradesh. • Energy Conservation: ITC endeavors to be a carbon positive corporation. • Women Empowerment: ITC aims at micro-credit and skills training to generate alternate employment opportunities for women to facilitate better nutrition. healthcare and education for their children. Vision/Mission and the Philosophy regarding CSR: According to ITC Chairman. Vernacular Web sites relating to each agricultural crop that the company deals in provides ready and real time information to even marginal farmers on the prevailing Indian and international prices and price trends for their crop.

Leaf processing plants at Chirala and Anaparti are the first such units in the world to be 56 • • ©Collage Article13 . The Award for ‘CSR in Emerging Economies 2005’. instituted by the Institute of Directors. Green Building Rating System). India. in association with the World Council for Corporate Governance and Centre for Corporate Governance.3 1999-00 2000-01 2001-02 Year 2002-03 2003-04 11. The Stockholm Challenge Award in the Economic Development category for e-Choupal in 2006. The inaugural 'World Business Award' in 2004. instituted jointly by the United Nations Development Programme (UNDP). The first Indian company and the second in the world to win the prestigious Development Gateway Award in 2006.conservation and soil enrichment through its watershed projects.S. Community Investments Investment in Community Initiatives 50 40 Rs Crore 30 20 10 0 3.89 46.45 12. The MIS Asia Award for IT Excellence for e-Choupal – 2006. The Pacific Asia Travel Association Gold Award in the Corporate Environmental category for the WelcomEnviron initiatives in 2006. Chola Sheraton and Grand Maratha Sheraton) have obtained ISO 14001 certification for their Environment Management Systems. LEED V2 Platinum Rating by The U. International Chamber of Commerce (ICC) and the HRH Prince of Wales International Business Leaders Forum (IBLF).54 12. Mughal Sheraton. • • • • • • • • Metrics and Evaluation: Certifications of superior EHS performance ISO 14001: Environment Management System • All ITC Units and the four hotel properties owned by ITC (Maurya Sheraton. CII & Hyderabad Metropolitan Water Supply & Sewerage Board Hyderabad Water Conservation Award –2005. Green Rating by the Centre for Science & Environment. Kidderpore cigarette factory is the first cigarette factory in the world to get ISO 14001 certification. Green Building Council (Leadership in Energy and Environment Design.91 Outcomes Awards: Some prominent awards received by ITC are: • • The Golden Peacock Awards for 'Corporate Social Responsibility (Asia)' in 2007. New Delhi.

• certified for ISO 14001. SA 8000: Social Accountability System • Leaf processing plants at Chirala and Anaparti have received this certification. OHSAS 18001: Occupational Health and Safety Management System • • Kidderpore Cigarette factory certified for OHSAS 18001 in 2003–04. Maurya Sheraton & Towers at Delhi is the first ISO 14001 certified hotel in India. o Several other units are in the process of being certified. Leaf processing plants at Chirala and Anaparti already certified. ©Collage Article13 57 .

community. Kanheri caves and Warangal Fort. social welfare and community development programmes throughout the country. preserve and promote national heritage monuments in collaboration with Archaeological Survey of India and the National Culture Fund of the Government of India. and defence services. • HIV: In 2004. employees. Among the monuments short listed by the foundation for adoption are Khajuraho. installation of hand pumps. IndianOil has a statement of obligations towards customers and dealers. and ecological parks. ©Collage Article13 58 . pollution control program. IOC runs child and maternity health centres.” • Apart from its Vision and Mission. launched communication campaigns to create awareness. IndianOil has included CSR in its Vision and Mission statement and has built its corporate strategies around it. Medicine and Business Administration/Management disciplines are awarded scholarships. Major CSR Themes: IndianOil has been making contributions every year to national causes. 10 crores. in which all refineries are provided with facilities to control pollution from different sources. tube wells. Vision/Mission and the Philosophy regarding CSR: • IndianOil Vision: “A major diversified. The majority of these programmes focus on provision of drinking water & sanitation. Hampi. • IndianOil Mission regarding CSR: “To help enrich the quality of life of the community and preserve ecological balance and heritage through a strong environment conscience. 450 meritorious students from economically weaker sections of society pursuing 10+/ITI and professional courses in Engineering. an international initiative that brings companies together with UN agencies. the IOF will adopt at least one heritage site in every state and union territory. Equipment and ambulances have been provided to hospitals and Indian Red Cross Society to upgrade their facilities. overhead tanks with water pipelines in some remote areas of the country. Education • The IndianOil Scholarship Scheme: Each year. IOC has constructed ring wells. integrated energy company. labor and civil society to support universal environmental and social principles. and empowerment of women and other marginalised groups in rural and backward areas. • Providing Clean Drinking Water: Clean drinking water is a major requirement of a significant number of remote areas in India. playing a national role in oil security& public distribution”. 25 crores and an annual recurring contribution of Rs. IndianOil has stocked and distributed condoms from its selected petrol stations. Health • Providing Medical Care: To promote and improve health of communities neighbouring the operational areas. Konark. health & family welfare. IndianOil signed a Memorandum of Collaboration with the Bill and Melinda Gates Foundation to address the spread of HIV/AIDS in India. to serve as a pollution sink and to enhance the aesthetic look of the refinery area. These activities are conducted with the active partnership of local communities.IndianOil Corporation (Oil & Gas) Principles CSR Overview: IndianOil Corporation has been an active founder-member of the United Nations Global Compact. which are scientifically designed green belts that have been developed at Gujarat Panipat refineries. Funded by IndianOil with an initial corpus of Rs. Process CSR Programs: Community • The IndianOil Foundation: This is a non-profit trust set up to protect. transnational. suppliers. Environment • IndianOil Corporation environmental initiatives includes: development of cleaner fuels such as diesel with low sulphur content and biodegradable lube formulations. education. trained petrol station staff as 'Peer Educators' and offered space at petrol stations for setting up clinical services for truckers. with national leadership and a strong environment conscience.

12 3. products services and people. processes. Outcomes Awards: • In February 2007. This was presented to IndianOil for installation of Flue Gas scrubbing (BELCO) system to treat flue gas from RFCC unit of Barauni Refinery to remove particulate matter and sulphur di-oxide.72 16. • IndianOil’s Mathura Refinery won the National Energy Conservation Award for the year 2006.Financial Outlay: IndianOil Corporation investment in CSR (Rs crore): Donations/ Contribution 23. some of which also are a part of our Vision and Mission Statements.46 16. He is the current HR Director of IndianOil and Managing Director of IBP. Metrics and its Evaluation: • Seven refineries and the IndianOilResearch & Development Centre at Faridabad have achieved the ISO ©Collage Article13 59 . 500 crore).01 13. the company continues to pledge support to the programme through its policies. Therefore.71 Total Rs crore 25. the Forum of Women in Public Sector (WIPS) conferred the Best Enterprise Award on IndianOil for the Corporation's pioneering efforts towards women development and related issues.49 9. Roorkee.15 Community Development 2.87 Year 1999-00 2000-01 2001-02 2002-03 2003-04 The budget allocation for a typical year towards IndianOil's social responsibility activities: Organizational Support: “Indian Oil is committed to continue rendering support to the Global Compact Programme of the United Nations and will endeavour to abide by all the ten principles of the programme. • IndianOil won the TERI Corporate Environmental Award 2002-03 in category III (companies with an annual turnover exceeding Rs.05 10.96 3.95 25. Personnel Support: V C Agrawal is an electrical engineer from Indian Institute of Technology.” V C Agrawal – Human Resource Director of IndianOil Corporation.60 13.35 3. (These awards were instituted by the Ministry of Power in 1991 to promote energy conservation in all energy intensive industries).44 36.79 40.

Mathura Refinery is the first Refinery in Asia.the first refinery worldwide to receive this certification. IndianOil’s Mathura Refinery has been certified for "Occupational Health and Safety Management System (OHSMS)" by DNV . to be certified ISO-14001 for its efficient Environmental Management System. In 1998-99. and the third in the world in the Petroleum Sector.• • • 14001:1996 accreditation for Environment Management System. ©Collage Article13 60 . the Salaya-Mathura Pipeline and the Koyali-Ahmedabad Pipeline became the first oil pipelines in the world to be accredited with ISO-14001 for Environment Management System.

It has also secured land-fill sites. • Safety: The Institute of Petroleum Safety. 8 crore towards cyclone relief in Nimpada. and carried out assessment studies for crop damage. knowledge and economic. ONGC employees also contributed one day’s salary in all such disaster cases. undertaken bio-remediation jobs. Maharashtra and Gujarat. Major CSR Themes Based on the guidelines of the corporate citizenship policy.5 crore for Gujarat earthquake victims and Rs. Building up a system for management of schools. health and environment to enrich quality of community life. ONGC also takes pride in promoting Sarva Shiksha Abhiyan of Government of India along with computerbased training in schools.Oil and Natural Gas Corporation Limited (Oil & Gas) Principles CSR Overview ONGC is playing an important role in strengthening India's corporate world with a tuned sense of moral responsibility towards the community of people where it operates and the country. the company promotes education. health and environment standards in the petroleum industry. healthcare and entrepreneurship in the community and support water management and disaster relief in the country. It donated Rs. Outcomes Education • The company offers scholarships to SC/ST students pursuing higher studies. shooting and snooker. Rs. healthcare units. Nagaland. athletics. Health and Environment management (IPSHEM) was set up in 1989 with an objective of improving safety. • Water Management Projects: “Project Saraswati” was envisaged to provide a sustainable solution to ground water resource management in north west Rajasthan. ONGC has evolved guidelines for socio-economic development programs in areas around its operations all over the country. • Abiding commitment to safety. golf. electronic. It has contributed for the setting up a Science Centre in Agartala and a Center for Research in Pertroleum and Biotechnology at Assam. Environment • Company’s Environment Policy: The company believes that its development activities should be planned on sound ecological principle and must incorporate appropriate environmental safeguards. chess. Conscious about its responsibility to society. according to the company. respect for stakeholder groups and a commitment to add economic. vocational training centers and also a market. banking system and regional industrial units. Andhra Pradesh. Vision/Mission and the Philosophy regarding CSR • Feel responsible not only for wealth creation but also for social and environmental good. ©Collage Article13 61 . • ONGC launched a “Green Movement” to promote afforestation. It is also associated with All India Football Federation to facilitate promotion of football in the country.15 crore for Kargil war relief to the Prime Minister’s Relief Fund. • Imbibe high standards of business ethics and organizational values. social and environmental value. Currently there are more than 150 sports persons on its roll and nearly 50 players are paid a stipend by ONGC. Process CSR Strategy An approach to business that exemplifies transparency and ethical behavior. football. It has extended PURA to Tripura. • Promotion of Sports and Culture The country promotes sports such as cricket. 7. Community • Disaster Relief Management: The company provides immediate relief to disaster victims. tennis. • PURA – Providing Urban Amenities to Rural Areas This program has four focus areas – physical. Assam. The company spends around Rs 10 crore on sports promotion.

joined the Board of ONGC as Director (Human Resources) on August 23. He is actively leading the continuous change journey of ONGC called “Corporate Rejuvenation Campaign. 2003 and is currently responsible for formulation and implementation of policies in tune with the strategies of ONGC.000 patients in the vicinity of operations areas annually and more than 300 patients obtain IOL implants done for free of cost. Metrics and Evaluation • ONGC has all its operational facilities certified for Quality. The company has also set up a School of Maintenance Practice to promote safety in operations. More than one lakh children have been immunized for polio through the active participation of the organization in setting up polio clinics. 2005 • ‘Golden Peacock Global Award for Excellence in Corporate Governance among State-owned Companies in Emerging Economies. ONGC gives grants to Latika Roy Memorial Foundation for running a school for the mentally challenged.’ • TERI Corporate Award for Corporate Social Responsibility in recognition of its corporate leadership for good corporate citizenship and sustainable initiatives. Chennai are deriving support from ONGC. UK. ISRS and ISO 14001.’ from the World Council for Corporate Governance.” Financial Outlay Since 2003. ONGC decided to allocate 0. OHSAS 18001.75% of net profits of the previous year towards Social and Economic Development programs every year. with 60% of its grants directed towards Corporate programs while the rest is aimed at programs in operations and work centers. Outcomes Awards: 2006 • ‘Golden Jubilee Award for Corporate Social Responsibility in Emerging Economies – 2006.Health • Healthcare and Family Welfare Various medical research centers in the country such as Sankara Nethralaya. Organization Chart Note: The CSR initiatives in the company will be headed by the person heading the corporate communication team. Occupational Health& Safety and Environment Management (QHSE) based on ISO 9001. Organizational and Personnel Support • Dr. Ashok Kumar Balyan. ©Collage Article13 62 . Medical camps are organized serving more than 10.

and intellectual growth. ©Collage Article13 63 .DLF (Real Estate) Principles CSR Overview DLF is committed to play a key role in performing its social obligations by adhering to the specified norms of legal. • DLF & Electrolux: The companies partnered to organize a four-day self-defense program for women called ‘Electrolux Femme Force. environmental. 2006. the proceeds of which were used to help people affected by the earthquake in the Jammu and Kashmir region. Vijay Vancheswar (Vice President. 2005 at the DLF City Centre Mall.’ in Delhi and the NCR regions. Gurgaon. • Safety and Security Exhibition: The company along with DLF City residents. in association with Haryana Fire Services organized a ‘Fire Safety Drill’ on April 20. Personnel Support Dr. and ethical practices. organized an exhibition to create awareness among the residents and highlight various measures that need to be undertaken to ensure utmost safety. • DLF sponsored two One-Day International cricket matches between India and Pakistan. It was organized with the help of fire services department to create awareness among Gurgaon’s residents. social. Major CSR Themes: DLF’s major CSR focus is on the welfare of masses. held on April 18 and 19. Corporate Communication) and Shalini Wadhawa (Chief Corporate Communication Manager) overlook the company’s CSR initiatives. Process CSR Programs Community: • Fire drill: The group. emotional. Vision/Mission and the Philosophy regarding CSR: The group is committed to contribute and associate with worthy and humanitarian causes that affect people. with the objective of all-round development of pupils in terms of physical. Education: The group has opened Summerfield School in Gurgaon.

Wipro initiatives strive for education quality. Their management insights and experience add significance to our programs. Two. Strict control and monitoring of usage and maintaining quality standards resulted in efficient power consumption. if you can do good.500 teaches and principals from 241 schools in 4 states. Mr. Education • Wipro Applying Thought in Schools: This initiative is aimed to rekindle the spirit of curiosity in children. The project ranges from training programs for teaches and principals to concerted efforts for transforming entire schools. It has been developing two initiatives: Wipro Applying Thought in Schools and Wipro Cares. Wipro idea of corporation is that it is not a machine. Wipro is a socio-economic citizen. Wipro business and initiatives are driven by the idea of creating value for all its stakeholders – shareholders. you must. Organizational Support: Wipro has a strong organizational and personnel support. It started in 2001 and it has reached over 4. WIPRO Outcomes Awards: • In 2003. Financial Outlay: Wipro invested Rs 3 crore in education programs in 2002. employees and customers. for themselves and for the world. Wipro has chosen Education as its CSR investment.Wipro(IT) Principles CSR Overview: Wipro believes that value creation for shareholders is necessary. but a social system of people coming together to make life better. Premji [Wipro Chairman] himself and a few top management people are actively involved in our social programs. in order to develop critical. community. but not the sole purpose of its existence. • Wipro Cares: The two aims of this initiative are: to provide rehabilitation to the survivors of natural calamities and to enhance learning abilities of children from the under privileged sections of the society. such as roads. Wipro received a certificate of honor from the BusinessWorld FICCI-SEDF Corporate Social Responsibility Award for its contributions in the field of CSR.” Major CSR Theme: Instead of creating support. creative and caring citizens. Wipro decided to invest in one big area that could create significant social impact. Personnel Support: “Top management is indirectly involved in our programs. hospitals and institution.” Vijay Gupta – Head Corporate Communication. It has been developing employees’ competencies through programs that range from induction training to leadership development Environment • Energy conservation is a consistent focus area for Wipro both from a cost control and a social responsibility perspective. Process CSR Programs: Community • Employees: Wipro has a strong program of People Development. Its Chairman Azim Premji has launched his own Foundation – Azim Premij Foundation – with a focus on universalization of education. Vision/Mission and the Philosophy Regarding CSR: Wipro believes in two fundaments that have guided its engagement: “One. ©Collage Article13 64 .

the Corporate Executive Committee has quarterly review meetings on all issues related to social initiatives. ©Collage Article13 65 .Metrics and its Evaluation: • To evaluate its CSR programs.

Infosys (IT) Principles CSR Overview: Social responsibility is considered an important part of Infosys value system. when the Infosys Foundation was established. and Art & Culture. poets and musicians in rural areas. nutrition programs and ergonomics training. Learning & Education. Education • Programs include Library for Every Rural School Project. Its main objective was to fulfill the social responsibility of the company by supporting and encouraging the underprivileged sections of society. relief work conducted after natural disasters.150 libraries in rural schools. Infosys Technologies develops programs in the area of environment. Vision/Mission and the Philosophy Regarding CSR: Infosys Foundation. These initiatives include the construction of hospitals. Social Rehabilitation & Rural Upliftment. Infosys has invested Rs 50 crore on CSR programs. The programs include the revitalization of art of the weavers of Pochampalli village in Andhra Pradesh and of. and construction of orphanages in rural areas. Healthcare • Infosys Foundation has been investing in healthcare initiatives that benefit both urban and rural poor. donations for reconstruction of old schools. came into existence on December 4. such as the Infosys Super-specialty Hospital in Pune and donations of ambulances. Process CSR Programs at Infosys Foundation: Community • Social Rehabilitation and Rural Upliftment: The Foundation has been working on initiatives such as: training destitute woman in tailoring and donation of sewing machines and material to them to improve their livelihood. donation of aid equipment to the physically challenged in rural areas of Karnataka. ©Collage Article13 66 . such as the use of its own generation units. The Company also has programs for conservation of paper and water and waste management. such as health week.. • Art and culture: The Foundation works towards the preservation of the Indian cultural heritage and the promotion of artists in rural areas. counseling centers to rehabilitate marginalized devadasis in North Karnataka. in which the Foundation has set up more than 10. Apart from the Foundation. It also implemented safety programs to improve awareness about precautions and measures to improve road and personal safety. Tamil and Telugu in rural areas. medicines and high-tech equipment to hospitals and community. distribution of scholarships to poor students across Karnataka. the philanthropic arm of Infosys Technologies Ltd. 1996. CSR Programs at Infosys Technologies: Community • Employees – Health and safety: Employees are encouraged to report workplace hazards and incidents to the concerned officials and contribute to implementing solutions. Since 1996. distribution of computer educational books translated into Hindi. and construction of a science center at a rural school in the Kolar District of Karnataka. painters. Environment • Infosys has been adopting energy conservation and efficiency programs. Major CSR Themes: Infosys Foundation has implemented projects in four key areas: Healthcare. Infosys implemented health clubs and health programs. health and safety (EHS).

Health and Safety initiatives: • Infosys programs on environment are being evaluated through the Ozone initiative. the chief mentor of Infosys is a trustee and chairperson of the Infosys Foundation.25 Rs Crore 5.” • Infosys was quoted as the 'Best Company to Work for In India 2005' by the BT-Mercer-TNS survey published in ‘Business Today. • Infosys has commenced the process for OHSAS 18000 – an international occupational health and safety management system specification – certification in 2006. Personnel Support: Sudha Murthy. She began her career as a Development Engineer with TELCO and later taught Computer Science to B.53 3.Sc and MCA students at a reputed college under Bangalore University. Bangalore. all over rural India. Infosys Technologies develops internal initiatives. wife of Naryana Murthy. In 2005. ©Collage Article13 67 .Financial Outlay: Infosys Foundation grants in CSR : Infosys Foundation Grants 16 14 12 10 8 6 4 2 0 15 12 13. in which Infosys Environmental Management System (EMS) is subject to third party surveillance audits. Outcomes Awards: • Infosys Foundation was awarded the Economic Times Corporate Citizenship Award (2001). She has a ME Electrical degree from the Indian Institute of Science. education and health.75 2002 2003 2004 2005 2006 Organizational Support: The CSR activities are implemented by the Infosys Foundation.’ Metrics and its Evaluation: Infosys Technologies evaluation on Environment. Ms Murthy has received several awards for her philanthropic activities. It received the award “for doing pioneering work in poverty alleviation. it was found to conform to the EMS Standard ISO 14001:2004.

Colleges Surveyed Faculty of Management Sciences.N Number of Respondents 11 12 8 9 12 10 16 9 11 Company Gallup Eicher Consultancy Services ©Collage Article13 68 .Appendix: Details of the Survey A survey was conducted among students and Human resource consultants to gather the perception of students and see if CSR plays an important role for an employee while s/he is choosing a company. A total of 97 students were surveyed and their opinions were incorporated in the study. Stephen. University of Delhi Delhi School of Economics St. University of Delhi Sree Ram College of Commerce. University of Delhi Sri Venkateshwara College. University of Delhi Kirori Mal College. University of Delhi Random Colleges Name of the consultant Shwetabh Jha Ajith S. University of Delhi Hindu College. University of Delhi Ramjas College.

society and company benefit Parameter for judging a company's performance and responsibilities Helps increase awareness of social and economic problems Employee facilities and benefits.'indulged in' to fulfil responsibilities which lie on the educated. poverty elevation Using influence and resources to create awareness and participate in or initiate programmes for social and environmental welfare Gain feel good factor from people Take into consideration ill effects of their actions on society at large Not profit making .g. lifestyle. breaks Improving education systems. well-off section of society Beyond legal obligation ©Collage Article13 69 .Appendix 2: Summary of Student Questionnaire Results Q1: W hat are the parameters on w hich you w ould choose a company for employment? Co mp any's lo cat io n and benef it s t hey pro vid e Co mp any's p rod uct s or services Parameters for choosing company Co mp any's sup po rt of t he communit y and enviro nment Co mp any's values Imag e of company (B rand name in t he market ) Jo b Descrip t io n Learning and Develo pment op po rt unit ies Prof it abilit y Salary 0 10 20 30 40 50 60 70 Num be r of re s pons e s Question 2: How would you define CSR? Key themes emerging from definitions given: Improve company's image/ reputation Make shareholders happy Score political points Payback to society Demonstrating concern for society and its upliftment Not causing harm social harm when deciding on new ventures and projects Welfare of the community and environment Being sensitive to the environment around Playing its part in society as part of a long term vision Improve the conditions of the country the company is working in All round economic development Moral responsibility Ensuring sustainability of future profits Social responsibility to be fulfilled in exchange for social resources it uses Silver lining for companies having an inherent desire to do something to contribute to society Helping the less fortunate part of society Enhance their goodwill and increase their market share Responsibility to stakeholders Mutual relationship . capable. e.

and aiming to become a world player Q3: W hat do you think are the benefits (tangible and intangible) of doing CSR? A iming to become a w orld player Corporate reputation Doing good! Improved f inancial performance Increased ability to attract and retain employees Increased sales and customer loyalty Increasing accountability Management of risk Reduced operating costs Reduced regulatory oversight Satisfying grow ing investor pressure Satisf ying stakeholders 0 10 20 30 40 50 60 70 Benefits of doing CSR Num be r of re s pons e s Q4: Do you think that in the Indian conte xt CSR is a part of the bas ic bus ine s s fram e w ork of com panie s ? No answ er/not sure 3% Y es 29% No 68% COMMENTS: (content analysis) YES .HOW? Number of Comments mentions Customer retention 1 Increasing profits 1 Enhancing performance 1 Rural development 1 Don't know 1 NO .Well-measured approach to obtain more profits Instilling motivation among youth towards their social responsibility Doing good.WHY? Number of mentions Comments ©Collage Article13 70 .

cosmetic only Early stages of development Don't know 10 1 11 1 1 1 3 2 1 2 2 Q5: Would a high CSR involve m e nt of the com pany influe nce your de cis ion to join the com pany? Not applicable/no answ er 5% No 40% Y es 55% COMMENTS: (content analysis) YES .HOW? Number of Comments mentions Respect.Companies only look at profits Fad to attract foreign investment Not many companies involved yet Doesn't include all aspects of CSR Not legally binding Lack of CSR knowledge Not seen as important Size/type of companies in India For show .WHY? Number of mentions Comments Money matters Not inculcated in CSR ways ©Collage Article13 2 2 1 1 1 1 1 71 . satisfaction Stronghold/future Catch attention Beneficial to society Essential NO . brand value.

Too selfish CSR is cosmetic/for profits Decision depends on parameters in Q1 1 3 1 Q6: W ould you prefer to join a high ranked CSR involved company? Not applicable/neutral 6% No 27% Y es 67% COMMENTS: (content anlaysis) YES Number of mentions Comments Good reputation = good profits 2 Better satisfaction 4 Preference 2 Perception that good to society means good to employees/salaries Learn integration of corporate work with social responsibility Reflects on company values/culture Duty to help in holistic development of the economy Brings public support Accountable to social good of society (more than profits) NO Comments Not priority for me Number of mentions 1 3 1 3 1 1 3 ©Collage Article13 72 .

) 50 45 40 35 30 25 20 15 10 5 0 IT C l ja j LF re j ys rte sa ls on da ab u ut c er N ch ni te U Ba In fo s D BS od Ai le v An H W ip ro L h ni an us t U r D Number of mentions G H Company OTHER COMPANIES MENTIONED Number of Company Name mentions Tata 14 Procter and Gamble 1 Maeuiti 1 Reliance 1 Birlas 1 ©Collage Article13 H in d er o H 73 .Profile of work (job description and salary) more important Doesn't make a good company/no difference 2 2 Q7: In your view w hich is the most "responsible" company/companies in India? (Figures based on numbers of mentions rather than ranking figures.

Que s tion 8: What are the top of m ind is s ue s that corporate India ne e ds to tak e care of? Community Uplif tment Top of mind issues Human Rights Children/Women Health and Education Health Related (cancer.taking up are around the company for maintenance Standard Chartered AIDS Awareness Programme TATA projects TERI TISS WIPRO 1 2 4 1 1 1 ©Collage Article13 74 .primary education to rural kids under rural development Infosys .in Rajasthan Microsoft anti-AIDS programme Navneel .water Birlas .good to society by saving paper None . HIV ) Environment Education 0 10 20 30 40 50 60 70 Num be r of re s pons e s Question 9: What are the top of mind CSR programmes that you can recall? Company/Programme Aashirwaad atta .no examples given/Don't know Pepsi's water harvesting activity Project Shailesh 12 2 38 2 1 1 1 46 1 1 SI electronics .educational institutions GE Elfin Number of mentions 1 1 1 HLL Shakti .for education ITC e-chonpal Lifebuoy Swasthya Chetna Lupin .