DEBBIE M.

HOLMGREN
Saratoga, CA 95070 (SF / Bay Area) SUMMARY

debholmgren@yahoo.com 408.472.4724

A career focused professional of digital, mobile, and social media, and events sales and business development is seeking an opportunity in a high-growth emerging company that will allow me to add value via my key areas of strengths: selling products/solutions/sponsorships, developing new business, managing integrated marketing programs, and strategic account management. Tenacious, committed, articulate, organized, self-challenged, results-driven and proven team player/coach.

PROFESSIONAL EXPERIENCE
M2 Events [APPNATION] New York, NY (Consultant) Director of Strategic Business Partnerships September 2011 – Present Solely develop and drive sales revenue opportunities to close for APPNATION ENTERPRISE SUMMIT (inaugural event addressing the emerging cross-currents between rapidly evolving consumer and enterprise apps and connected device ecosystems) and APPNATION III CONFERENCE (first conference focused entirely on business of apps and their transformative impact on consumer and enterprise technology, devices, commerce, media and social interaction). Within first 6 weeks, successfully closed 25% of total sales revenue, generated from Yammer, Fiberlink, Smaato, Waverley Software, etc. Developing relationships and driving sales with AppRedeem, Cisco, Digital Chocolate, Mutual Mobile, Nexage, Oracle Communications, Papaya Mobile, Smule, Tandem Entrepreneurs, WildTangent, Xirrus, Xobni, and more. On track to meet/exceed projected revenue numbers during 10 week contract period. Matter Network, Inc. San Francisco, CA (Consultant) Director of New Business Initiatives March 2011 – September 2011 Effectively restarted Matter Network sales efforts and developed new business within targeted accounts and agencies (One to One Interactive, Vladimir Jones, Enviromedia Social Marketing, Moveo, Centro Media, MindShare, ZVD Media, AKQA, etc.) in the sustainability and clean technology markets. Matter is more than an ad network, it’s the Web’s largest syndicator of news and information on sustainability and clean technology topics, including its role as the primary source of syndicated content for Reuters Green Business section. Closed Harvard Business School Corporate Social Responsibility campaign within first 30 days of joining Matter Network and aggressively filling sales pipeline with proposals in consideration at Landis+Gyr, Xcel Energy, ClearEdge Power, NativeEnergy, ComEd, Bosch, Presidio Graduate School, and more. Professional Social Networks, (PSN, INC.) Western Sales Manager Great Neck, NY (Virtual Office) February 2010 – January 2011

Sold advertising/sponsorships (ROS, targeted placement, video, widgets, mobile, content hubs, newsletters, forums, blogs, etc.) for CIOZone.com and CFOZone.com – first professional social network for chief information officers (CIOs) and chief financial officers (CFOs). Successfully closed first sale with leading Cloud Computing Company within first 60 days of employment. Drove sales by focusing on C-level engagement issues and establishing territory, account sales and agency relationships (Acxiom Digital, Bleu Marketing, CMEDIA, Godfrey Q & Partners, Goodby Silverstein & Partners, GyroHSR, Just Media, Mediasmith, The Loomis Group, etc.) via value-based selling, aggressive and competitive proposal submission and strategic business development. Penetrated Fortune 1000 companies in multiple vertical markets (i.e. Adobe, Ariba, Brocade, Charles Schwab, Cisco, Google, Intel, Juniper Networks, NetApp, Riverbed, Salesforce.com, Symantec, VMware, etc.) by presenting PSN, Inc. for the first time at the EVP and C-levels and securing a position in consideration set for the first time. VentureBeat Vice President of Business Development & Partnerships San Francisco, CA (Consultant) May 2009 – February 2010

Successfully sold event sponsorships for MobileBeat 2009 (senior exec level event designed to connect entrepreneurs and developers with investors and key players in mobile ecosystem) to select list of prospects participating in mobile ecosystem to the likes of Sun Microsystems, NVIDIA, Quattro Wireless, rmbrME, Greystripe, UK Trade & Investment, etc. Exceeded MobileBeat 2009 sales forecast by 50% within 7 weeks of tight deadlines (48 hours – 5 days sales cycle). Sold sponsorships and advertising for GreenBeat 2009 – seminal conference on the Smart Grid. Event brought together entrepreneurs, investors, utilities, technology execs, and policymakers to accelerate the development of a more efficient Grid, with a laser focus on new technology offerings. High-profile speakers include: Al Gore, Former Vice President and Nobel Peace Prize Winner; John Doerr, Kleiner Perkins Caulfield & Byer, Partner; Eric Schmidt, Google, Chairman of the Board & CEO, and more.

DEBBIE M. HOLMGREN

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Exceeded GreenBeat 2009 sales forecast by over 25% via selling sponsorships to Accenture Smart Grid Services, Cisco, CPower, Mayfield Fund, Oracle, Southern California Edison, and more. All sales were closed in a 7 day or less sales cycle in an already planned and tapped out Q4 budget period. Sold DiscoveryBeat 2009 sponsorships - a meet-up event that zeroed in on the red hot intersection of mobile, social networking and gaming. Fast tracked efforts to exceed sponsorship sales goal by 50% via closing the likes of Zynga, Flurry, GetJar, Social Gaming Network, and YouWeb, just to name a few. Myxer, Inc. Deerfield Beach, FL (Virtual Office) Director of Advertising Sales Northern California & Northwest 2008 Generated revenue through building, maintaining, and growing strategic agency (AKQA, AvenueA/Razorfish, Carat, DraftFCB, GREY, MoVoxx, Zenith Optimedia, etc.) and client (Classmates.com, Landrover, Match.com, Sears, W Hotels, Cruises.com, GameFly, etc.) partnerships. Myxer is a leading mobile technology company and definitive source for free, ad-supported mobile media content (including ringtones, music videos, wallpaper images, apps, games and more) across the web and mobile devices. Pulvermedia Director of Worldwide Advertising Sales Melville, NY (Virtual Office) 2004 – 2008

Solely spearheaded all media sales and marketing efforts worldwide for VON Magazine – Voice, Video & Vision, including print and online ads, gatefolds, inserts, bellybands, co-sponsored books, webinars, micro-sites, sponsored content, white papers, e-newsletters, podcasts, virtual trade shows, custom road shows and events, etc. Managed sales team while mining a global territory of over 300 accounts. Sold into large and small IP Communication, Telephony and Telecommunication companies including: Microsoft, Polycom, Siemens, Avaya, Level 3, Global Crossing, Intel, Kontron, etc. Within first 6 months of employment, while being the only sales person selling from ground zero, and with no lead database, exclusively generated $400k in revenue. Closed 2005 with nearly $1M in sales. Sales success continued in 2006 with $1.2M in sales, and continued to track to sales targets and goals throughout 2007 ($1.5M) and into 2008. Informant Communications Group Vice President of Sales Elk Grove, CA (Telecommute) 2001 – 2004

Managed all sales, conference, event, seminars, and marketing activities. Oversaw launch of (3) new publications: Smart Solutions – Business Productivity with Microsoft Technology; asp.netPRO - Solutions for Building Enterprise Web Applications; C# PRO – Solutions & Strategies for .NET Developers. Generated $150k+ monthly revenue while managing sales teams across (4) publications and websites. Studio One Networks, Inc. New York City, NY (Virtual Office) Vice President of Western Sales 2000 – 2001 Sold custom, dynamic content programs underwritten by corporate sponsors that drive the traffic publishers want, boost the brand retention marketers need, and deliver the information consumers seek. Worked with leading brands in automotive, apparel, banking, finance, packaged goods, technology, etc. categories (i.e. Toyota, The Gap, Wells Fargo, Clorox, VISA, etc.). Closed first transactional cost model program resulting in $500k+ revenue, and was promoted from Director to Vice President of Western Sales within first six months of employment. Was company’s highest generating salesperson. BEYOND.COM, Direct eCommerce Solutions Division Manager, eCommerce Sales & Business Development Santa Clara, CA 1999 – 2000

Sold eStore product to software publishers, hardware manufacturers, and system OEMs. eStore product was an end-to-end, outsourced eCommerce solution that allowed companies to put dot com store on Internet in 10 working days. Within first three months of employment, exceeded Q1 sales quote of $4.2M, by selling three eStores which generated $6M in annual sales revenue. Ultimately resulted in sales team meeting their full Q1 new revenue target of $500k from new accounts. In addition to owning a worldwide territory, took initiative and leadership in training and directing four new team members in absence of a Sales Director. Called upon by management to chart the eStore product roadmap for feature revisions. SENIOR REGIONAL SALES MANAGER REGIONAL SALES MANAGER WESTERN REGIONAL SALES MANAGER A.A. BUSINESS/ACCOUNTING Valedictorian, Dean’s Honor Roll Continuing Education: Advertising, Sales, Marketing Communications and Trade Shows CMP Media / Miller Freeman, Inc. Chilton Company The Verecom Group EDUCATION Heald Business College (4.0 GPA) and 100% attendance San Jose State University 1995 – 1999 1993 – 1995 1989 – 1990 1984 – 1986 1990