26 - 28th Oct, Hall No. 14, Pragati Maidan, New Delhi, India



Consumer Electronics and Appliances Manufacturers Association


HES-New Delhi will facilitate global participation in a secure and business friendly environment. It is my privilege to invite you on behalf of CEAMA to participate in the Home Electronics Show 2012. according to the Consumer Electronics and Appliances Manufacturers Association (CEAMA) for 2012 is projected to be over 15 percent. organizing and onsite experiences. Further the Indian population in the age group of 15 to 59 forms the real consumer base. Strong economic growth. The Indian consumer electronics industry has seen phenomenal growth and success in the last 5 years with the compound annual growth rate (CAGR) for the industry been recorded at 20 per cent between 2005 and 2010. coupled with increased purchasing power. Supported by world’s leading consumer electronics associations.Invitation Dear Industry Colleagues. capabilities and innovations in each of the consumer electronic segments to the Indian consumer market. Ravinder Zutshi In the backdrop of the above facts and to further catalyze the exponential growth of the industry. New Delhi. this population is estimated to grow up to 800 million by 2016. Ravinder Zutshi Chairman-Steering Committee HES-New Delhi and Deputy Managing Director Samsung India www. 2012 in the very bustling market place and the capital city of India. iTEN Media in association with CEAMA has launched an international trade show which would offer an unprecedented opportunity for the global consumer electronics industry to exhibit and explore in one of the most dynamic and fastest growing economies in the world.hesweb. The overall growth. It envisions being a three day high energy consumer electronics extravaganza to be held during 26th – 28th October. . Mr. leading trade and mass media organizations and adhering to highest international standards of customer service. Home Electronics Show 2012 (HES-New Delhi) will create a cost effective and unified platform for the industry to showcase their products. will therefore continue to drive demand for consumer electronics over the next five years. Looking forward to your support in making HES-New Delhi a truly global forum.

1 million units and is expected to touch 3.The Indian Consumer Electronics Industry The USD 10.8 million units in 2015.5 million units in 2011 from 3 million units in 2010. F The domestic compact camera segment is estimated to be 2. Following are the key indicators: F Overall growth.3 billion by 2015. F CEAMA has projected overall industry growth in 2012 to be over 15 per cent.2 billion.2 billion. It is expected to grow to 20.2 million units in 2012. for 2010 was 12-13 per cent. a CAGR of 39%. of which USD 1.5 million units by 2015. . F On the back of the robust growth of these categories. F Residential ACs in India likely to touch 6. growing 15-18% a year. CEAMA predicted that the sector is set to grow at 20 per cent every year for the next five years.4 billion Indian consumer electronics industry has seen phenomenal growth & success in the last 5 years with the compound annual growth rate (CAGR) for the industry been recorded at nearly 20 per cent between 2005 and 2010. according to the Consumer Electronics and Appliances Manufacturers Association (CEAMA). F The overall small appliances market is estimated at USD 1. this would touch USD 3. F Washing machine market is estimated to be 6 million units in 2011 from the 5 million units in 2010.5 billion was for room AC. the combined size of AC market is USD 2. The premium segment grows around 30% a year. F Refrigerator market is estimated to be 12 million units in 2011 from 10 million units in 2010. F The size of Flat Panel Display (LCD + Plasma) is estimated to be 5.

Industry Retrospect 2010-2011 The year 2010 for consumer durable industry witnessed upcoming trends in the market with advanced and smart technologies for consumers. the electronics industry is valued at about USD 1. F The year saw companies betting big on the High Definition Television (HDTV) with leading players expanding the market by launching LCD and LED TVs on the platform. big size and aesthetics. F The proposed National Policy of Electronics. 2011 will involve an investment of USD 100 billion and aims to create 28 million jobs by 2020. F Globally. F The ICTE sector in India has been growing at a compounded annual growth rate of 16 percent in the last five years. as per the latest reports from CEAMA.6 billion. valued at USD 26. F ICTE production in the country could grow to USD 400 billion by . including USD 80 billion of exports.hesweb. F The government has decided to launch a brand building initiative to promote India as a preferred destination for investment in the electronics industry. the growth has been almost 100 per cent. F The biggest trend this year was the shift to flat panel television from CRTVs. digital. F The consumer trend has shifted towards premium. www. as the silent direct drive technology made its presence felt. F Home appliances like refrigerators and washing machines were not behind. F LED and LCD television will be the future.75 trillion and is one of the largest and fastest growing manufacturing sectors in the world.

F Imports worth USD 20 billion. F Replacement cycle for television and domestic appliances reduced to four & five years from nine & twelve respectively. as consumers yearn for bigger and better products. zero EMI charges. F Rising incomes. all that they have in mind is “Bring on the New Year”. F Firms register 40 per cent growth this festive season. consumers were willing to spend more and high price don't appear to be a deterrent. exports worth USD 4 billion for electronics goods between April 2010 and March 2011. double from 2010 on account of up trading and higher demand. F Consumer electronics products associated with a high-status image are increasing their presence. loan over phone etc. increased awareness and greater exposure to media have encouraged young consumers to spend on such products. F Easy Affordability of Consumer Goods with the emergence of concepts such as quick and easy loan. . F 70 per cent of Indian electronics market depends on import of both finished goods and components. growing aspirations. which are perceived to be most desirable. F Strong economic growth. F Household income for this base in top 20 boom cities in India is projected to grow at 10 per cent pa over the next eight years. F Faster rate of technology obsolescence has reduced technology cost. fuelling demand. multiple brands under one roof & competitive prices.The Opportunity F The Indian population in the age group of 15 to 59 is estimated to grow to 800 million by 2016 forms the real consumer base. coupled with increased purchasing power. F Trend-setting consumers are willing to upgrade and purchase the latest products. loan through credit card. With an economy on a rapid growth path. will continue to drive demand for consumer electronics over the forecast period. Set to grow in the New Year. F The organised retail channel is gradually gaining strength with large format electronics stores offering world-class ambience. No complaining by the consumer durables companies.

F Orient Fans enters into the home appliances market with a range of products.400 crore) over three years to hike capacity and build a third factory. the investment in increasing production capacity alone will be closer to USD 1. F Hi-Rel Power Electronics (HRPE) has been acquired by Japanese conglomerate Hitachi. which has identified India as the fifth key management area for further business expansion. many consumer durables companies announced a series of investments.Ongoing Investments In order to keep in pace with the growing market. the fullyowned subsidiary of Daikin Industries Ltd. has announced its second phase of investment of USD 55. and further announced its plans to set up its first facility for making equipment used in arc welding at an investment of Rs 95 crore.5 billion in the next few years. www. F Bosch and Siemens Home Appliances Group (BSH) enters the Indian home appliances market and would invest USD 106 million (INR 479.500 crore). with an investment of around USD 250 million.cooler among others under the brand name Orient Actus. as it looks to step up production. Companies are investing heavily in ramping up both distribution and production to take advantage of the boom. including mixer grinders. room. F LG Electronics to spend USD 0. some of the key ones being: F Videocon setting up a TV manufacturing unit at Manamadurai in Tamil Nadu with an investment of USD 0.31 billion (INR 1. possibly in Chennai. F Panasonic is developing a state-of-the-art manufacturing unit along with R&D facility in Haryana. F Samsung has invested USD 75 million (INR 343. F Daikin Airconditioning India Pvt Ltd.27 crore) for setting up a manufacturing facility in Tamil . plans to invest USD 15. F Westinghouse Electric Corporation forays into the Indian home appliances market. According to industry estimates. F NDS Group Ltd that creates technologies and applications for digital pay TV today said it will invest USD 440 million (INR 2160 crore) in the next five years in India.5 million (INR 70 crore) in the next three years. Japan. F Haier India in the process of investing USD 22 million (INR 100 crore) to set up a new line at its Pune facility to start producing air conditioners and washing machines.5 million (INR 250 crore) for India expansion.9 crore) to set up a new refrigerator manufacturing unit.33 billion (INR 1.hesweb.

research and legislative advocacy. leading trade and mass media organizations and adhering to highest international standards of customer service. F Largest consumer connect initiative for the industry.14. Showcasing the best of the local and international consumer electronic brands. Over the past five decades of success. HES-New Delhi would also provide: F A national platform for new product launches and showcasing breathtaking innovations. Camcorder. HES-New Delhi (Home Electronics Show 2012) envisions to be a three day high energy consumer electronics extravaganza to be held during 26th-28th October 2012 in the very bustling market place and the capital city of India. there lies an unprecedented opportunity to launch an industry led international trade show which showcases the products. Profits from some of these shows are reinvested into industry services. IFA in Berlin and CeBIT in Hannover have been the face and voice of the global consumer electronics industry since the early sixties. these shows have reached across global markets. DVD.About HES Consumer electronic trade shows like the International CES in Las Vegas. organizing and onsite experiences. connected the industry and enabled consumer electronics innovations to grow and thrive. Show Facts: Show Dates Venue Exhibitors Visitors Exhibition Area : 26th-28th October 2012 : Hall No. F Unprecedented media coverage for the brand and their products. In continuation with the legacy set by these global trade shows and keeping in view the exponential growth path of the Indian consumer electronics industry. Plasma TV and many more. offerings. standards development. Supported by world’s leading consumer electronics associations. New Delhi : 200+ (Expected) : 20000+ (Expected) : 5000 sqms+ Participating Countries : 10+ (Expected) . HES-New Delhi will facilitate global participation in a secure and business friendly environment. industry promotion. Pragati Maidan. HES-New Delhi will create a cost effective and unified platform for the industry to showcase enthralling variety in consumer electronic segments to the highly potential Indian consumer market. including training and education. capabilities and innovations of the Indian consumer electronics industry to not just its gadget hungry customers in India but the world at large. They have been the global platform for launch of breakthrough innovations and products like VCR. CD. New Delhi.

org . F Face to face interaction with a large number of target consumers who can touch. The Home Electronics Show 2012 (HES-New Delhi) would be an unprecedented marketing and media vehicle for the consumer electronics industry.hesweb. www. experiential marketing continues to be the most influential amongst consumers. F Ideal setting for the launching and testing of new products. F Unparalleled media coverage for both brands and their products.Why HES As per the latest consumer insight research. see and discuss the products. some of key ones being: F Largest marketing platform organised by the industry and for the industry in India. F National platform for brand building and enhancing brand recall. providing numerous benefits for both the brands and the products. F Opportunity to collect real time feedback and research data. with majority of consumers agreeing that a hand on experience is more engaging than other forms of communication. F Real insights about the competitors products and their strategies.

Steering Committee HES-New Delhi is organised by iTEN Media in association with CEAMA. micro detailing and implementation. Ltd . Ravinder Zutshi Deputy Managing Director Samsung India Electronics Pvt. A steering committee consisting of senior executives from the Indian Consumer Electronics industry and CEAMA provides the strategic vision and guidance to the organisers. Rajiv Bajaj CFO & Company Secretary Panasonic AVC Networks India Co.Asia South) Whirlpool of India Ltd Mr. Ltd Mr. Rajeev Bansal Managing Director iTEN Media Pvt. Ltd Mr. Ltd COMMITTEE MEMBERS Mr. Ltd Mr. The Membership of the steering committee comprises of the following: CHAIRMAN Mr. B. Sethia Director Elin Electronics Ltd Mr. The committee is also responsible for approval of macro level planning. Shantanu Das Gupta Vice President (Corporate Affairs & Strategy . Sunil Vachani Chairman & Managing Director Dixon Technologies India Pvt. S. Abhishek Bhatnagar CEO iTEN Media Pvt.

DVD. CD. Sugar Monitors and Digital Thermometers. LED Plasma and TV. Security Gadgets. Clocks. Wireless Accessories. Digital Imaging Camera. Mobile Applications. Computer Hardware and Softwares Laptops and Tablets. Radio. Others Electronic Toys. Broadband Services Provider. Security. Print. Games. Microwave Ovens. Speakers and Headphones. Home Entertainment LCD. Cloth Irons. Air Conditioners.Exhibitor Profile Home Appliances Refrigerators. National and International Journalists and Media Representatives From Trade and Mass media companies (TV. Mp3 and Ipod. GPS and Navigation. Health and Fitness Treadmills. Automotive Electronics Car Audio and Video. Visitor Target Groups The event would attract the following visitor target groups: Public Visitors Public consumers in the age group of 15 to 59 yrs (primary users of the products). Wholesalers and Institutional Customers. Internet etc).org . Antitheft. Food Processor. Newspaper. OTG. Games Consoles and Accessories.Antivirus. National and International trade visitors Buyers. VCD Players and Blue Ray. Photo and Media. Software's . DTH. Wireless Data Cables. Utility Software's. Wireless Devices Telecom and Data Service Providers Telecom Operator. Washing Machine. Sewing Machines. Retailers. Desktops and PC. Copier and Fax) Computer Accessories.hesweb. www. Printers Deskjet. BP. Hand Held Video Games. Inkjet and Laserjet (Scanner. Monitors and Projectors. Communication Devices Cell Phones. Blender and Tea Coffee Machines. Exercise Bike. Dish Washer. Vacuum Cleaner. Digital Frames. Musical Instruments. Cloth Dryers. Battery. Radio. Chargers and Memory Cards. Fixed Line Phones. HNI Groups High net worth individuals and Celebritiesprimary consumer base for luxury products. Accessories -Cases. Home Theatre. Camcorders. Business and Office Software's.

ADVERTISE IN SHOW CATALOGUE a) Full Page Color b) Back Cover c) Inside Front Cover d) Inside Back Cover DOMESTIC ` ` ` ` 20000 200000 150000 150000 INTERNATIONAL US$ US$ US$ US$ 500 5000 3750 3750 .30% will be applicable on total charges” Advertisements and Sponsorships A host of customized advertising and sponsorship opportunities offering unique and optimum exposure to your organisation or brands are available to fit all budgets. the exhibit space rates are as follows: DOMESTIC EXHIBITORS Space Type Built Up Space (Min 9 sqm) Space Only (Min 50 sqm) CEAMA Members Non CEAMA Members INTERNATIONAL EXHIBITORS Space Type Built Up Space (Min 9 sqm) Space Only (Min 50 sqm) Participation Charges US$ 400/sqm US$ 375/sqm ` 14500/sqm ` 16000/sqm ` 13500/sqm ` 15000/sqm "Government statutory service tax @ 10.Participation Options Exhibit Space Exhibiting at HES-New Delhi promises to be one of the most effective marketing tool available to the industry in India. our team would be pleased to assist you in maximizing the impact of your marketing.

complete with a network of infrastructural facilities. Its rapid development and urbanisation. It thus hosts a series of high quality International and National Trade Fairs throughout the year. As such. Foreign visitors to India require a VISA before arrival. located in the heart of New Delhi. Mughal emperor Shahjahan built a new walled city in Delhi which served as the capital of the Mughal Empire from 1649 to 1857.The Venue HES-New Delhi Exhibition would be held at Hall No. A new capital city.14 of Pragati Maidan in New Delhi. India. “VISA on arrival” is not granted in India. monuments. Pragati Maidan. New Delhi.25 million inhabitants in the territory. Taxis are the other convenient mode of commuting for visitors and are easily available around the venue. The weather in New Delhi during October is pleasant & the temperature varies between 15 and 30 degree Celsius. New Delhi was declared as capital of India and seat of government. www. including the Parliament of India. and art galleries. Owing to the migration of people from across the country. Pragati Maidan is well connected by road and metro. is more than just the premier exhibition complex of India.hesweb. The Indian Standard Time is 5. Pragati Maidan metro station is just walking distance from Hall No. is the largest metropolis by area and the second-largest metropolis by population in India. was built to the south of the old city during the 1920s under the British rule. Located on the banks of the river . as well as numerous national museums.30 hrs). Its exhibition halls. Delhi has grown to be a multi cultural and cosmopolitan metropolis.30 hours ahead of GMT (GMT+5. New Delhi houses important offices of the federal government. coupled with the relatively high average income of its population. make it the preferred venue of leading exhibition organisers from India and abroad. In 1639. About New Delhi Delhi officially the National Capital Territory of Delhi (NCT). It is the eighth largest metropolis in the world by population with more than 12. it is the site of many ancient and medieval monuments. has transformed Delhi into a major cultural. There are nearly 22. and commercial centre of India.2 million residents in the greater National Capital Region urban area. 14. archaeological sites and remains. The venue is very well connected to the Indira Gandhi International Airport. The venue is air-conditioned. Post independence in 1947. True to the meaning of its name. Pragati Maidan stands for the Development and Progress through trade. political. All leading international airlines connect Delhi to major cities across the world. in a lush green setting.

safety & security etc. Geared with strong fundamental and professional experience gained with world leading organisations like Reed Elsevier Group Plc & Confederation of Indian Industry (CII) the team has worked with world leading organisations across trade markets in India and the globe. jewelery. ITEN today services governments. mining & metals. ITEN services its customers through its distinctive range of high quality trade information services and marketing opportunities. F Sales and Marketing Network. A professionally owned and managed start-up. . trade associations & investment promotion agencies through the following: F Market Entry Services. infrastructure. exceptional networking with governments. our core team has over 60 years of cumulative experience & successful track record in providing business information products & trade promotion services across 20 industry verticals like defence. electronics & communication. automotive. trade and allied agencies. media & entertainment. F Trade Promotion Services. delivering value-added business and networking opportunities for its customers. manufacturing. building & construction. F Project Management Services. Powered by cutting edge industry research and expertise. energy.Organiser TM iTEN Media is India's leading provider of business information products and trade promotion services across industries and markets. engineering. it & telecom.

Air Conditioners and Microwave Ovens etc. Rs. The membership spectrum comprises of domestic and MNCs. Presently.Associate Organiser Consumer Electronics and Appliances Manufacturers Association (CEAMA) is an all India body of organizations in Consumer Electronics and Durables sector. Washing Machine. Electronic Clocks and Watches. Digital Cameras. Audio Games and Toys. through the development of a healthy and progressive activity in research and development. 30. Video. Refrigerator. commerce and sale of these items. and includes large. CDs / DVDs. for sustainable growth in the sector. It is registered as a non-profit organization. Home Appliances viz. It is truly a representative organizatiion for collective industrial promotional activities.000 Crore Industry. trade. manufacture. and components used solely in these products. there are more than 100 members. Public Address Systems. Set Top Box. VISION To promote the development of Consumer Electronics & Home Appliances Industry like Television. It has been existence for past 30 years. . looking after the common interests of its members. medium and samll scale sector.

It is the most important and the largest institution for the promotion of foreign trade in China.000 retail buyers. CEA produces the International CES. The Consumer Electronics Association (CEA) unites 2. enterprises and organizations representing the economic and trade sectors in China.000 companies within the consumer technology industry. With more than four decades of success. importers. CES covers every aspect of the consumer technology industry. exporters. manufacturers. CCPITECC is a professional institution for international trade promotion specialized in electronics and information industry. The International CES is the world's largest tradeshow for consumer technology and America's largest annual tradeshow of any kind. It unites more than 100. More than 2.Supporters CEA's mission is to grow the consumer electronics industry. .500 exhibitors travel to Vegas to show off their latest innovations in 30 product categories. China Council for the Promotion of International Trade (CCPIT) comprises VIPS. the International CES reaches across global markets. distributors. The aims of the CCPIT is to operate and promote Sinoforeign economic and technological cooperation in various forms and promote the development of bilateral trade relations between China and other countries around the world. connects the "who's who" of the industry and enables consumer electronics (CE) innovations to grow and thrive. market analysts. the world's largest consumer technology tradeshow. and press from 140 countries. Established in May 1952.

Events and Communication CEAMA PHD .in Ms.itenmedia. 5th Floor 4/2. please get in touch with the HES-New Delhi team: Mr. Shailendra Kumar Project Director TM B-171.hesweb. India Tel: +91 11 46577362 Fax: +91 11 26928611 Mob: +91 9711433162 E-mail: sk@itenmedia.ceama. Siri Institutional Area. Sangeeta Taluja Assistant Manager .org www. Ground Floor. key sponsorships and customized opportunities. August Kranti www. New Delhi-110065. East of Kailash. New Delhi 110 016 Tel: +91 11 46070335 / 46070336 Mob: +91 9953277197 E-mail: ceama@airtelmail.Key Contacts For further details on exhibiting opportunities.

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