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Mumbai, July 23rd, 2007: After years of helping women around the world experience timeless beauty, the No. 1 skin care brand in the world’s fashion capitals, Olay comes to India. P&G launches Olay Total Effects with VitaNiacin, to help Indian women fight the seven signs of skin ageing. Olay Total Effects is a breakthrough anti-ageing moisturizer containing the patented Vitaniacin formulation - an exclusive anti-ageing combination of
“Firstly. (iii) Uneven Skin Tone. age spots and uneven skin tone amongst others. lifestyles and ethnicities. women have several options with an array of technologies and product forms to fight the multiple signs of ageing. different skin types. you can too!” . varied economic strata and climatic conditions. but feeling beautiful is everything. The variety of technologies available can often be confusing. and not late 30s as most perceive it. ubiquinone and other ingredients which can be delivered in a variety of forms including creams. I can now fight the signs of ageing and get younger looking skin. These include vitamins like vitamin A (retinoids). While there were slight variations country by country. celebrity hair stylists and beauty experts Dilshad Pastakia & Coleen Khan Affonso. Japan and UK. The beauty breakthrough was launched by India’s leading beauty icons who have tried Olay Total Effects and seen a visible difference in their skin – Olay ambassador Sushmita Sen. Secondly. Today. air conditioned vans. However. and opinions to assess female attitudes in relation to skin care needs and their issues with ageing skin. and encourage consumers to use multiple products to deliver different benefits. when the fact is that there are 7 such signs including appearance of pores.. which in fact may lead to lack of compliance and thus limited benefits. Vitamin E and Pro-Vitamin B5 (panthenol). beauty icon and Bollywood superstar Sushmita Sen said.’ This in-depth understanding of a woman inspired me to associate with Olay Total Effects. China. hydroxy acids. lotions. patches. hectic schedules and continuous exposure to sunlight. all in one tiny bottle and the good news is. and fashion designer Anita Dongre. and sprays. The research also disclosed that very few women knew that the skin ageing process in fact starts in their mid-20s.Identifying the 7 Signs of Ageing Prior to the launch. health and wellness expert Shikha Sharma. I do not have the luxury of lengthy skin care regimes. making it ideal for Indian skin. (ii) Sagging Skin. like Olay. pollution. TV Anchor & actor Tisca Chopra. different levels of sun exposure. Economist & Head.. heavy make-up etc. Olay Total Effect’s VitaNiacin technology was endorsed by India’s Leading Dermatologists at a conference where the results of a recent Clinical Study on Ageing-Skin were shared. Consumer research conducted by P&G revealed that women tend to perceive only ‘fine lines & wrinkles’ as a sign of Skin ageing.000 women from three continents across geographical and cultural boundaries with diverse cultures.niacinamide (Vitamin B3). Commenting on how the need for a one-stop skin care product has led her to endorsing Olay Total Effects. But thanks to regular usage of Olay Total Effects. had taken a toll on my skin. majority of women across these geographical and cultural boundaries identified 7 signs of skin ageing: (i) Fine Lines and Wrinkles. in addition to sunscreen protection. at P&G we understand that consumers might not want (or have no time) to use multiple product regimens. Unfortunately. Global Research . HMI lights. Olay conducted an extensive research involving over 6. I too believe that ‘looking beautiful is one thing. (iv) Age Spots. vitamin C. Interestingly. these 7 signs of ageing described by consumers were consistent with the clinical signs of ageing as agreed upton by the International Dermatologists’ Panel on Ageing Skin (including leading scientists and researchers specializing in clinical research) from USA. In addition. (v) Appearance of Pores. Future Trends (Future Group) Roopa Purshottaman. (vi) Dull Skin. and (vii) Dryness.
thereby leaving skin well-conditioned. an independent clinical study led by an external scientific expert & Principal Investigator. it offers outstanding exfoliation benefits while improving the condition of the skin’s moisture barrier. Visibly reduces dark spots 4. “Niacinamide in combination with Vitamin E and Pro-Vitamin B5. Kalpana Sarangi said.was the creation of Olay Total Effects with VitaNiacin formulation . Professor & Head of Dept. radiant. Unprotected Sun Exposure accelerates skin ageing. A Panel of leading Indian Dermatologists analysed the clinical data on the effects of a VitaNiacin moisturizer on . Niacinamide (Vitamin B3). The Indian Perspective – Clinical study Similar to the international clinical study. coupled with moisturizer and sun-protection which makes it ideal for Indian skin. Vitamin E and Pro-Vitamin B5 (panthenol) . smooth. even toned and firmer.. Hemangi Jerajani. is a water soluble vitamin that has a positive impact on skin’s connective tissue and gel matrix which are of particular significance in aged & photo-damaged skin. According to Dr. in India too. Principal Scientist. Gives soft and smooth skin 3. Colin D’Silva.an exclusive moisturizing combination of three key components .an anti-ageing product that helps combat the 7 signs of ageing . Olay Total Effects also contains sunscreen protection of SPF 15 value which protects against harmful UVA/UVB rays from the sun. Visibly reduces lines & wrinkles 2. Pro-Vitamin B5 (panthenol) is a humectant that counteracts the dryness that often occurs in ageing skin. LTMM College & LTMG Hospital was conducted over 200 Indian women aged between 30-60 years across a 10-week treatment period. P&G Beauty. thereby leaving the skin feeling soft and smooth. Gives firm looking skin 6. when applied topically to the skin. Dr. as it… 1. leading cosmetologist & dermatologist Dr.” In other words. glowing skin 7. Provides radiant. a function considered by dermatologists as critical to healthy skin. Provides sun protection for even skin tone 5.each of these ingredients works effectively to fight the signs of ageing. “VitaNiacin is an effective combination of Vitamins that fights the 7 signs of skin ageing leaving the skin soft.” Regular usage of Olay Total Effects with the breakthrough VitaNiacin complex ensures just one product helps fight the seven signs of ageing. Commenting on the formulation.niacinamide (Vitamin B3). Visibly reduces the pore size As most know.The Vitamin Breakthrough “VitaNiacin” – One Product to fight the 7 Signs of Skin Ageing A key milestone while delivering one of the biggest skin care needs of women around the world . • • • Vitamin E is a powerful anti-oxidant that helps replace lost moisture in the skin caused by ageing and damage due to the environment. enhances skin moisturization and increases the rate of exfoliation and barrier repair.
in. or fragrance-free. 1 Skincare brand in the world’s fashion capitals.co. Vaishali Bhat. they supported the fact that: (i) VitaNiacincontaining moisturiser can fight the 7 signs of skin ageing. Post a discussion on global & Indian data. and visibly reduce those 7 signs of ageing.for a 50gm pump jar that if used once at morning and night. 599/. and (iii) Suitability. -x- . So grab your bottle of Olay Total Effects from a beauty counter at leading malls. you may wish to apply the product a third time. during morning & night before going to bed. We are very excited about Olay Total Effects because we believe this product not only offers a new equation of beauty by helping fight the seven signs of ageing. It is best to apply the UV Variant in the day to protect yourself from the harmful sun rays. Apply it twice a day on your face and neck. All Olay Total Effects moisturizers are priced at Rs. If you have dry skin. but also provides practical benefits like ease of application and easy to carry. P&G India commented. as identified by over 6. Hundreds of real consumers across the world who put Total Effects to the test have fallen in love with it. is a unique anti-ageing moisturizer that comes in a convenient. and select chemists. With the launch of Olay Total Effects with breakthrough VitaNiacin complex. Get your Olay Total Effects today! Olay Total Effects.Indian skin. acceptability and efficacy of the product offer a solution for Indian women looking to address the 7 signs of skin ageing. perfectly sized for every woman’s handbag. “Olay is the No. easy-to-squeeze pump jar.Normal (UV and Non-UV).olay. Olay Total Effects ensures every woman can now look her youthful best anywhere and anytime!” Recommended Olay Total Effects Regimen for best results It’s best to ensure you cleanse your skin well before using Olay Total Effects moisturizer. and is available in two variants . fresh scent. Truly. we are delighted to provide every Indian woman with one product that helps fight the seven signs of ageing. modern retail stores. (ii) Efficacy of VitaNiacin has been optimized with the adjunctive use of adequate sun protection of SPF 15 value. and apply the Non-UV Variant at night to effectively allow the VitaNiacin technology to work.000 women worldwide. and Gentle (UV and Non-UV). at mid-day. lasts a month. Associate Director. The study compared skin of women using a moisturizer with VitaNiacin versus those using an ordinary moisturizer. For more information please log onto www. with a light.
Dilshad Pastakia. Over a period of four to six weeks. Health & Wellness Expert • “Olay TE is my One-stop shop. fitness and academics including Tisca Chopra (TV Anchor. Poonam Soni (jewellery designer). Shikha Sharma (health & wellness expert). With Olay Total Effects. corporate. among others. TV. Anita Dongre (fashion designer). my skin feels cared for!” .Olay Total Effects endorsed by India’s “Real” Beauty Icons Olay Total Effects was presented to some of India’s leading “real” beauty icons and women achievers from diverse fields of fashion. yet firmer and more supple & radiant.Tisca Chopra. Dr. There’s a new glow! Overall. Future Group). Kalpana Sarangi (dermatocosmetologist).Shikha Sharma. TV Anchor & Actor . the beauty icons shared positive experiences with the product and will now share their wonderful experiences with other women on how to love the skin they’re in. Below captures some of the beauty icons’ comments: • “I have been using Olay for the last 13 years. I have seen a visible difference in spots & pigmentation marks. my skin feels softer. This is the best moisturizer I have ever tried!” . beauty. actor). and I love the brand. Roopa Purshottaman (Chief Economist. Coleen Khan Affonso (celebrity hair stylists & beauty experts).
Continuous innovation & breakthrough technology from Olay has helped millions of women love the skin they’re in. 1 Facial Skin Care brand in fashion capitals with $2 billion in annual sales.Coleen Khan. softer. Future Trends (Future Group) • “My skin feels moisturized. Senior Vice President – Marketing & Sales. and are considered as a beauty secret to young-looking skin.• “Now all I have to do is apply Olay TE & stop worrying about fine lines & wrinkles! Many have complimented me on my glowing skin! Thanks Olay Total Effects! I swear by it.Marvie Beck. A celebratory call to action.Poonam Soni. Leading Celebrity Hair Stylist & Beauty Expert • “I am addicted to Olay Total Effects! I love the velvety feeling! My lines and spots seemed to have vanished. versus your early 20s. . I simply love the subtle fragrance .” . The Olay Woman is intelligent. Economist & Head.” . glowing skin is now known as just ‘Olay’ and continues to enjoy a high recall value. inventor and entrepreneur Graham Wulff was inspired by his wife to create a fluid moisturizer. Hong Kong. Make up Artist Skincare had seemed like a lengthy procedure before I started using Olay TE. genuine.” – Dilshad Pastakia.” . has depth of character and is beautiful no matter what her age. Fashion Designer • Olay TE is the one product you must have in your bag! It is the best facial moisturizer I have ever tried & I've recommended it to many of my friends. Olay’s Vision is to enhance all that is beautiful in women. As the No. Working in his home laboratory." . and appearance of pores diminished! Olay total effects is truly. even in India. today Olay is present in over 55 countries globally. I am glowing! Thanks Olay Total Effects!” Anita Dongre. Jewelery Designer • “As you approach 30. I'm glowing. I"m glowing. multi-dimensional. I'm glowing!!!! Olay TE’s lightness & moisturizing formulation is perfect for Indian women. a South-African chemist. Leading Celebrity Hair Stylist & Beauty Expert • “I'm glowing. Nirula's • About Olay In 1952. Olay skincare products have gained high recognition from consumers in fashion capitals such as New York. an all-encompassing skin care product. smoother and more radiant! My fine lines and wrinkles too have visibly reduced which makes me look years younger. Olay Total Effects is a great product because it takes care of a lot of different needs in one. love herself & all she can be. Launched officially in 1957 in South Africa. I definitely would surely recommend it to a friend. London. I am able to include its use in my daily routine with relative ease.Sudipta Sengupta. Olay gives each woman the real skin improvement that allows her to love her own skin & in doing so. the pink lotion’ synonymous with soft. Formerly popular as ‘Oil of Olay. Sydney.Roopa Purshottaman. he created the legendary Beauty Fluid… the dream had become reality and Olay was born.
r.com . please contact: Rashi Mittal Christopher Samuel / Michelle D’Souza / Vaishali Madan / Fiero Fernandes Procter & Gamble Madison Public Relations +91 22 2826 7476 +91 98216 24146 / 98925 25625 / 98924 79871 mittal.madisonindia.-x- For further email@example.com / dsouza.com / firstname.lastname@example.org@pg.com email@example.com.
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