Profile Views

Week
ending

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2/1/2008
2/2/2008
2/3/2008
2/4/2008
2/5/2008
2/6/2008
2/7/2008
2/8/2008
2/9/2008
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3/1/2008
3/2/2008
3/3/2008
3/4/2008
3/5/2008
3/6/2008
3/7/2008
3/8/2008
3/9/2008
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4/1/2008
4/2/2008
4/3/2008
4/4/2008
4/5/2008
4/6/2008
4/7/2008
4/8/2008
4/9/2008
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Profile
Views %
Profile Views Change

200
216
225
189
220
235
240

n/a
8.0%
4.2%
-16.0%
16.4%
6.8%
2.1%
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DR. TATTOFF PROFILE
Bulletins

Messages

Unsolicited
Outgoing Response Response Unsolicited Messages Outgoing Response Response
Messages
s
Rate
Messages % Change Bulletins
s
Rate

5

1

20.0%
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0

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5

1

20.0%
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Unique
User
Bulletins

0

Unsolicited Outgoing
Messages
Friend
% Change Requests

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10

Friends
Incoming
Friend
Requests

Total
Friends

0

2

Total
Friends %
Change

n/a
-100.0%
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5/1/2008
5/2/2008
5/3/2008
5/4/2008
5/5/2008
5/6/2008
5/7/2008
5/8/2008
5/9/2008
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6/1/2008
6/2/2008
6/3/2008
6/4/2008
6/5/2008
6/6/2008
6/7/2008
6/8/2008
6/9/2008
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7/1/2008
7/2/2008
7/3/2008
7/4/2008
7/5/2008
7/6/2008

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7/7/2008
7/8/2008
7/9/2008
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8/1/2008
8/2/2008
8/3/2008
8/4/2008
8/5/2008
8/6/2008
8/7/2008
8/8/2008
8/9/2008
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9/1/2008
9/2/2008
9/3/2008
9/4/2008
9/5/2008
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9/7/2008
9/8/2008
9/9/2008
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1/26/2008
2/5/2008
2/15/2008
2/25/2008
3/6/2008
3/16/2008
3/26/2008
4/5/2008
4/15/2008
4/25/2008
5/5/2008
5/15/2008
5/25/2008
6/4/2008
6/14/2008
6/24/2008
7/4/2008
7/14/2008
7/24/2008
8/3/2008
8/13/2008
8/23/2008
9/2/2008
9/12/2008
9/22/2008
10/2/2008
10/12/2008
10/22/2008
11/1/2008
11/11/2008
11/21/2008
12/1/2008
12/11/2008
12/21/2008
12/31/2008

20.0%

10.0%

0.0%

-10.0%

-20.0%

-30.0%

-40.0%

-50.0%
Profile Views % Change
Response Rate

-60.0%
Unsolicited Messages

-70.0%
Response Rate
Unsolicited Messages

-80.0%
Total Friends % Change

-90.0%

-100.0%

-110.0%

-120.0%

Change

sages

sages

% Change

...:..:.:.:.::Dr. TATTOFF: "STAR" COMMUNITY NETWORK EXPECTATIONS::.:.:.:..:…

[Competitive Analysis Chart Cont.]

10/13/2011
Dr. TATTOFF Blog
1. Dr. TATTOFF News
tag =
tag =
2. Related Industry News
3. Pictures
Before & Aftertag =
Locations/Facility
tag =
Equipment tag =
Staff
tag =
Sponsored Events
tag =
“Fun” Misc. News
tag =
4. Blog
5. Advertisements
tag =
6. Bookmarks
Dr. TATTOFF press
tag =
Informative Medical Websitestag =
research thesis/papers/studies
tag =
tattoo removal news/articles tag =
tattoo news/articles
tag =
Dr. TATTOFF Blog
tag =
7. Promotions/Contests/Discounts/Coupons
8. Events
9. Videos
10.Comment

January

Medical Social

Bookmarks

[year] dr tattoff press
[year] dr tattoff industry
[year] dr tattoff tattoo removal before and after pics
[year] dr tattoff [clinic name here] clinic pics
[year] dr tattoff [equipment name here] equipment pics
[year] dr tattoff staff pics [staff name(s)]
[year] dr tattoff event pics [event name] [event date]
[year] dr tattoff fun pics
[year] dr tattoff advertisment ad
[year] dr tattoff press
[year] dr tattoff industry
[year] dr tattoff industry research
[year] dr tattoff tattoo removal news
[year] dr tattoff tattoo news
[year] dr tattoff blog [your name here]
[year] dr tattoff [promotion OR Contest]
[year] dr tattoff event
[year] dr tattoff video

Every Directory Listing Needs:
About Information
Procedures Offered
Store Address
Store Phone & 888-TAT-TOFF
Hours of Operation
General Prices
On-Going Discounts
Logo Picture (If applicable)
Dr. TATTOFF Tagline
Website/Blog/SN links
Weekly Action Items
Profiles Should be Interacted with Weekly

Social

Video

Mobile

Podcast

Directory

...:..:.:.:.::Dr. TATTOFF: "STAR" COMMUNITY NETWORK
EXPECTATIONS::.:.:.:..:…
10/13/2011
Dr. TATTOFFSocial
Blog Medical Social
Bookmarks
1. Dr. TATTOFF News
tag =
[year] dr tattoff press
tag =
[year] dr tattoff industry
2. Related Industry News
3. Pictures
Before & After
tag =
[year] dr tattoff tattoo removal before and after pics
Locations/Facility
tag =
[year] dr tattoff [clinic name here] clinic pics
Equipment tag =
[year] dr tattoff [equipment name here] equipment pics
Staff
tag =
[year] dr tattoff staff pics [staff name(s)]
Sponsored Events
tag =
[year] dr tattoff event pics [event name] [event date]
“Fun” Misc. tag
News
=
[year] dr tattoff fun pics
4. Blog
5. Advertisements
tag =
[year] dr tattoff advertisment ad
6. Bookmarks
Dr. TATTOFF press
tag =
[year] dr tattoff press
Informative Medical Websites
tag =
[year] dr tattoff industry
research thesis/papers/studies
tag =
[year] dr tattoff industry research
tattoo removal news/articles
tag =
[year] dr tattoff tattoo removal news
tattoo news/articles
tag =
[year] dr tattoff tattoo news
Dr. TATTOFF Blog
tag =
[year] dr tattoff blog [your name here]
7. Promotions/Contests/Discounts/Coupons
[year] dr tattoff [promotion OR Contest]
8. Events
[year] dr tattoff event
9. Videos
[year] dr tattoff video
10.Comment

Every Directory Listing Needs:
About Information
Procedures Offered
Store Address
Store Phone & 888-TAT-TOFF
Hours of Operation
General Prices
On-Going Discounts
Logo Picture (If applicable)
Dr. TATTOFF Tagline
Website/Blog/SN links
Weekly Action Items
Profiles Should be Interacted with Weekly
*Complete Profile Update Should take Place Every 3 months

Myspace - TATTOFF Justin
From
news
the
social@drtattoff.comDr. TATTOFF

push07

DT user homepage go to: My Bulletins > Post Bulletin
Related Industry
From news
the DT user homepage go to: My Bulletins > Post Bulletin
Pictures
From the DT user homepage go to: My Pictures > Upload
Bloggers - post a summary of your most recent blog
with a link to the blog when you are posting new blogs.
Blog
From the DT user homepage go to: Blog > Post Blog.
Advertisements
From the DT user homepage go to: My Bulletins > Post Bulletin
Bookmarks N/A
Promotions/Discounts/Coupons
From
Bulletins
> Post Bulletin
From the
the DT
DT user
user homepage
homepage go
go to:
to: My
Events
> Create
Events
Videos

an Event. It is recommended to also post in: My
Bulletins > Post Bulletin.
From the DT user homepage click: Videos > Upload
Videos -OR- upload videos and tags using the Dr.
TATTOFF "Tubemogul" account.

Comment users profiles when there are New Friend
Comment Requests, Messages, Birthdays, and recent comments

Blog Categories - Draft 1
Branding
Business
Delivery
Design
Lead generation
Lead nurturing
Marketing
Methodology
Podcasts
Sales

Technology
Miscellaneous

Article Marketing
Blogging
Community Management
Conversational Marketing
Conversational SEO
Conversion Rates
Customer Experience
Google
In-House SEO
Integrated Marketing
Link Building
MSN
Online Marketing
Other Search Engines
Paid Search
Search Engine Optimization
Search Engine Software
Social Bookmarking
Social Media
Social Media Optimization
Spamerati
Viral Marketing
Yahoo

Mobile marketing
Entrepreneurship
Corporate
Health & Medical
Lessons
Interactive
Social Media Events
Social Media Marketing
Social Media Networking
Social Networking

[Competitive Analysis Chart Cont.]

Video

ore and after pics

here] equipment pics

name] [event date]

Mobile

Podcast

Directory

tins > Post Bulletin
tins > Post Bulletin
res > Upload

tins > Post Bulletin

tins > Post Bulletin

Analysis Chart Cont.]

Myspace - Justin Meyer
Blog & Social Networking Goals
MySpace
Email: social@drtattoff.com
Email: social@drtattoff.com

Password: push07

Week 1 Goals
1. Define the 2 subjects you will be representing with your blog
2. Construct an “About Me” Blog Example
3. Familiarize yourself with your assigned social network & it’s features.
4. Come up with a list of how you feel you we can best utilize the network
5. Ensure personal social networking profiles are ok

Week 2 Goals
1. Perfect “about me” for blog
2. Begin writing first blog
3. Collect friends on social network
4. Begin recognizing, collecting, and reporting “mavens”
a.    A maven (also mavin or mayvin) is a trusted expert in a particular
field, who seeks to pass knowledge on to others.

MySpace - Reporting
Notes:
No need to capture video statistics as we will use tube mogul for that

Five Goals:
Forrester’s Haven lists five marketing objectives – creating awareness, building brand preference, driving
purchases, increasing loyalty and deepening engagement – against which success across a range of socia
media can be measured.

Need to:
1 Determine which of our current friends are "Mayvens"
2 Add Email Capture Box
3 Remove Platial Map
4 Add Badges/Buttons that others can post on their own websites
5 Ensure that at least one "action item" is requested from the visitor
6 Update logo
7 Update photos
8 update tattoo removal - photos & update if we can
9 Come up with an expectation of new friends per week
10 Monthly # New Friend Requests
11 Monthly # Comments
Monthly # New Message Total
Brainstorm different comment responses when users friend request us
Brainstorm different message responses to user messages
Brainstorm different happy birthday messages

Daily Action Items:
1 Message & Accept New Friend Requests
Document # of new friend requests?
Who Messaged of Importance?
2 Reply to Comments
(includes comments on Pictures, Blog Posts, Bulletins & General Comments
How Many New?
Who commented of Importance?
3 Reply to Messages
How Many New?
Who Messaged of Importance?
4 Check Bulletins
What is new and hot coming from our friends?
5 Check Event Requests
Which events are new and hot?
6 Monitor Subscriptions
(can subscribe to 50 friends photos, videos, bands, blogs & profile updates
What's important

Justin: Weekly Action Items
1 Page View Count
2 Updated Friend Count
3 Friend Subscriptions
Who was replaced & why
4 Short recap of week's events

Anthony: Weekly Action Items

http://hitslog.com/stat/
1 Analyze Myspace Traffic Results on Hitcounter Lose Code?
http://hitslog.com/fresh_code/
* Visitor Total
* Browsers used

How to: Browse MySpace for a user

Browsing for users is MySpace's way for you to sift, sort, and filter through the masses, making it easy to fi
MySpacers that you're looking for.
To browse MySpace for users, follow these steps:
1. Click the Browse link at the top of your MySpace home page.

The Browse link is the second link from the far left side, located just to the right of the Home
link opens the Browse Users window.
2. Choose a Basic or Advanced browse.
When the Browse Users window opens, you have two options when browsing:

• Basic: The Basic option limits the number of browse options that MySpace lets you use to
results.

• Advanced: The Advanced option allows you to better pinpoint your search results by offer
more search options.

You can switch between the two options by clicking the tabs on the upper-right corner of the
window.
3. Select your browse criteria.

After you select Basic or Advanced, you then need to select all your browse criteria. You ca
by many different criteria.

You can also choose to browse the Full Network or just My Friends. This option comes in h
Friends List begins to grow more and more.
4. Select a sort method.

The Sort Results By options are Recently Updated, Last Login, New to MySpace, and Dista
the results are be sorted by Distance.
5. Click the Update button to view your browse results.

After you click the Update button, your browse results appear beneath the Set Browse Crite
maximum of 3,000 users.

After your browse results appear, you can click any users' names to view their profile pages
a user's profile page, you can send the Friend Request on over.
Searching MySpace for a user

Searching for a user on MySpace is yet another way for you to find a friend. Searching allow
who you're looking for in a more precise and specific way than browsing does.You can sear
specific display name, email address, or school, to name a few.
You can search for a user on MySpace by following these steps:
1. Click the Search link at the top of your MySpace Home page.

The Search link is located just to the right of the Browse link. Clicking this link opens up the
window.
2. Choose your method of search.
You can choose from four methods for searching MySpace:

• MySpace Search: This is the most broad method of MySpace searching. You can search
within seven areas that MySpace lists in an easy-to-use drop-down menu; MySpace, Blogs
Music Interest, Movies Interest, Book Interest, and the Web.

• Find Someone You Know: This method allows you to find a specific someone you're searc
search by Name, Display Name, or Email Address.

• Find Your Classmates: This method searches MySpace by a School Name, Country, and
This search is a quick and easy way to find users whom you know from your high school or

• Affiliations for Networking: This method allows you to dig up other users who may have th
as you do. Someone with the same interests is just a click away.
3. Click the Search or Find button and search to your heart's content.

After you narrow down who you're looking for, click the applicable search button to see you

After you find your needle in the haystack, simply click that person's profile link or profile pic
go directly to that user's profile.

ess, building brand preference, driving
st which success across a range of social

tins & General Comments)

, blogs & profile updates)

p://hitslog.com/fresh_code/

through the masses, making it easy to find the types of

side, located just to the right of the Home link. Clicking this

two options when browsing:

wse options that MySpace lets you use to narrow your

etter pinpoint your search results by offering you many

g the tabs on the upper-right corner of the Browse Users

to select all your browse criteria. You can filter your results

r just My Friends. This option comes in handy as your

, Last Login, New to MySpace, and Distance. By default,

ults appear beneath the Set Browse Criteria box, at a

y users' names to view their profile pages. When you're on
uest on over.

ay for you to find a friend. Searching allows you to locate
ic way than browsing does.You can search for users by a
name a few.

g these steps:

owse link. Clicking this link opens up the MySpace Search

of MySpace searching. You can search for any keyword
o-use drop-down menu; MySpace, Blogs, General Interest,
the Web.

u to find a specific someone you're searching for. You can

Space by a School Name, Country, and State/Province.
whom you know from your high school or college years.

u to dig up other users who may have the same affiliations
a click away.

the applicable search button to see your results.

lick that person's profile link or profile picture — and you

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