This action might not be possible to undo. Are you sure you want to continue?
series of superhits these days, but has also become the hot favourite w ith the advertisers. The heartthrob has recently signed a whopping Rs 15 crore d eal with Levi s for an advertisement to promote the brand s 501(R) Jean . Related Stories Akshay- the undisputed king of Bollywood, bags Rs72 crore deal Akki will soon be seen unbuttoning his jeans in a steamy Levi`s ad, also featuri ng US supermodel Saira. The actor reportedly shot for the commercial with foreig n models in Los Angeles recently and was apparently paid in crores for a one-yea r contract. Levi s 501 is a direct descendant of the first pair of the brand s jeans ever made. The message being Live Unbuttoned , really appealed to Akshay, and he has also like d all the international ads that they have previously shot for the 501 button fl y. Talking to the media about the campaign, Akshay said, "The word unbuttoned has a meaning for me. I am very selective in choosing the brands I endorse. The image and positioning of the brand is of utmost importance. Everything else is second ary." The concept of the campaign is about freedom as it talks about the pleasure that a woman gets by unbuttoning the jeans. According to sources, Akki has even told the brand manager that not just the physical aspect of unbuttoning but the enti re campaign could be woven around the watchword Live life unbuttoned or liberate y ourself. The campaign is scheduled to be launched by the brand ambassador Akshay, in a me ga event in Mumbai, on August 26. SHAHID KApoor Levi Strauss has signed Kaminey star Shahid Kapur as their new brand ambassador this season. This is Shahid?s biggest ever endorsement deal. Shahid is going strong on endorsement front with Levi?s. The young actor has rep laced Deepika Padukone whose contract with Levi?s got over last year in December . This time, the brand was on the lookout for a male ambassador. However, Akshay Kumar is still the Levi?s 501 ambassador. A Levi?s spokesperson is quoted as saying, ?Shahid Kapur is a youth icon and has a great fan following.? Levi?s also believe that Shahid can be good representat ive of both youth and style. India has noticed a good rise in the market for the Levi Strauss as a brand. Shahid is the only another man from Bollywood who has been signed by Levi?s afte r Akshay. Otherwise, the brand always focuses on female actresses. In the past t he brand has had Sushmita Sen and Kangana Ranaut as their ambassadors. Shahid has signed a one-year contract to endorse the entire range of jeans-wear and accessories. On being roped in by Levi?s, Shahid feels ?excited? and ?great? to be ?associated? with such a big brand.
DEEPIKA Levis Strauss India has roped in Om Shanti Om star Deepika Padukone as national br and ambassador for its brand Levi Strauss Signature. The denim brand has also un veiled a new contest titled Dart to Win that would provide an opportunity for Padu
Diva therefore treats the Levi s woman as someone who is completely confident and su re about herself. good looks. Sen is the perfect Diva to represent the Indian women of today. She signif ies style. Bangalore. Mindshare is the media agency for the brand. bootylicious and voluptuous . youth. highlighting the launch of the ra nge. These are pencil straight . Besides. will be endorsed by model-turned-actor Sush mita Sen. Inciden tally. said. According to company officials. remarks. out core strategy is to target young co llege goers. she was the first Indian woman to win this prestigious title. ATP Ramani. its marketing strategy is to t arget the college students. has recently aired a commerc ial featuring Padukone as the protagonist. Ramani informed that the company had already signed in Padukone way before the r elease of Om Shanti Om . These jeans. most of them connect well with a dvertising that glorifies their femininity and their confidence. Business Head. The idea is to make the Indian woman look and feel like a diva ( goddess in Italian). The launch campaign has been conceptualised by JWT. The jeans have been designed to suit each of th ese. She also wa s a success in Bollywood. and shot by Colst . and anybody who wishes to have the youthful feel in life. Shumone Chatterjee. pear-shaped . As per research done amongst Indian women. explained Ramani. A diva is someone in whom confidence and the softer aspects ar e able to co-exist harmoniously. ho urglass . and aim to complement he r curves. Levi Strauss Signature. and all other attributes that resonate with o ur brand values and positioning. and keeping this in mind. These jeans are priced between Rs 1599 and Rs 2999. Jeans and casual wears are products that are evolved from colleges. Since the brand offers a range of casual outfits. Diva Jeans are an outcome of extensive research into measuring and understandin g the five key body types of Indian women.kone s fans to meet her in person. rather than tha t which objectifies them. country manager. Our association with Dee pika is a perfect brand fit and we are delighted to partner with her. Levi s Diva Jea ns are a result of extensive research to understand the perfect jeans fit for th e Indian female body type. called the Diva Jeans. having won the title of Miss Universe at the age of 18. JWT. this new range of jeans is for t he women of today and Sen is the perfect Diva to represent them Levi Strauss & Co recently unveiled its new range of jeans especially for women. is extr emely independent and lives life on her own terms. Sen was roped in as she is the perfect representati ve for this brand. Levi s Diva Jeans celebrate the Indian woman as they have been designed keeping in mind her curvy body structure. SUSHMITA According to officials at Levi Strauss (India). she shares the same personality traits as the brand values of the jeans brand: she is not afraid to create new rules. which is the creative agency for Levi Strauss. An extensive campaign will also be rolled out. and that a decision was taken to extend the association wi th her after her escalating fame post the release of the movie. According to Levi s officials. fun. Levi Strauss (India).
Closer inspection reveals that the couch is actually made of human forms... who. Kangna Ranaut and Deepika Padukone. the new Levis S lim Jeans collection has been designed to compliment her curves. af ter having signed up with Akshay Kumar. P CHOP We all know that life in Bollywood is one roller coaster ride. the story only gets more masaledaar with Priyanka Chopra coming on bo ard! BIPS The girl from Gariahat is sure going places. who will be on board for a special edition of the denims call ed Diva . She. managing director. In the process. Madonna and Shah Rukh Khan who have previously endorsed Levis. The fate of every actor changes with every passing Friday. Levis Strauss. the real cool thing about this endorsement deal is that. As evident in the picture below. after having a shaky start. has now become the eternal reigning Queen of Bollywood. is what led to the t agline. became the Face of a million produ cts.on Julian. Shahid Kapoor. Rule . which has allegedly signed Priyanka for an astronomical amount! If that wasn t enough. Piggy Chops has n ever had it so good (read best ). ready to rule all. the latest addition in her kitty is the international denim brand Levis. Ind ia. The same is the case with Priyanka Cho pra. Speaking at the tie-up. With Fashion and Dostana as the latest additions in her kitty. signifying h ow the Diva woman rules the world. said: ?Bipasha epitomises the essence of Slim Jeans as devised by the Levis design team. making her legs look longer and her hips slimmer. in no time. Bipasha has now endorsed the new Levis Slim Jeans collection.? . The shoot management has been done by Mahesh Kishen and Dheeraj Kapoo r of Limelight. she has joined the likes of James Dean. After the stunning cameo in Jay Sea n?s video. The campaign showcases Sen draped nonchalantly over a couch and a throne. The fact that the I ndian woman has started to lead the way across many fields. o ur sources also added that the company has even roped in the ace fashion designe r Tarun Tahiliani.practically every second FMCG product! According to our confirmed sources. The campaign consists of a series of regal shots with the diva S ushmita Sen in her pair of Levi s Diva Jeans. Shuman Chatterjee. One must admit that.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue listening from where you left off, or restart the preview.