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Environmental principles applicable to supply


chains design and operation
Giannis T. Tsoulfas, Costas P. Pappis *
University of Piraeus, Department of Industrial Management, 80 Karaoli and Dimitriou street, 18534 Piraeus, Hellas, Greece
Received 8 November 2004; accepted 9 May 2005

Abstract

In this paper we deal with the problem of identifying environmental principles for the design and operation of supply chains. The
operations that are included in supply chains are briefly described along with the approaches that are applied in order to improve
their environmental performance. A background of environmental principles for achieving eco-efficiency and building of
environmentally friendly organizational systems is presented and emphasis is put on the application of such principles ‘‘from cradle
to grave’’. Then, environmental principles applicable to particular objects of logistics networks planning are identified and
commented upon. In addition, selective case studies from the literature, which show the applicability of the formulated principles
and their relevance to practice, are discussed. The paper concludes with some remarks regarding the benefits for companies and
societies, in general, that occur as a result of the application of the formulated principles.
Ó 2005 Elsevier Ltd. All rights reserved.

Keywords: Environmental management; Supply chains; Sustainable development

1. Introduction resources at the present time. Thus, an alternative


towards sustainable development is to consume the
Earth as a resource system has a limited capacity for resources which have less potential for depletion and not
supporting a growing human population with an to utilize easily depleted resources.
intensive exchange of materials and energy with its Closed-loop supply chains and recovery of used
environment [28]. Communities, governments, busi- products, in particular, have received much attention
nesses, international agencies, and non-government lately due to the above mentioned factors. While
organizations are increasingly concerned with establish- traditional logistics are perceived as managing the
ing a means to monitor performance and to assess supply of goods and/or services from the producer to
progress towards sustainable development. The latter is the (end) customer [6] as well as internal logistics, and
defined as meeting the needs of the current generation input and output to the company, reverse logistics is the
without compromising the ability of future generations process of planning, implementing and controlling the
to meet their own needs [52]. However, it is inevitable efficient and effective inbound flow and storage of
for humans to consume resources to fulfill their own secondary goods and related information opposite to
needs and it is impossible for them not to extract the the traditional supply chain (SC) direction for the
purpose of recovering value or proper disposal [16].
Just as economic globalization creates opportunities and
* Corresponding author. Tel.: C30 210 4142150; fax: C30 210
4142328.
poses challenges to our ability to formulate macroeco-
E-mail addresses: tsoulfas@unipi.gr (G.T. Tsoulfas), pappis@ nomic policies, so does environmental globalization.
unipi.gr (C.P. Pappis). The opportunity for business profit is an additional

0959-6526/$ - see front matter Ó 2005 Elsevier Ltd. All rights reserved.
doi:10.1016/j.jclepro.2005.05.021
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motive for the companies. Relevant legislations in stage, the forward supply chain, the materials are firstly
developed countries derive from the social demand for processed till the manufacture of the product. The
environmental protection and the perspective that the manufactured items are usually packaged and then
manufacturers should be made responsible for their transported to distributors. Finally, the products end in
products ‘‘from cradle to grave’’ has dominated. How- final users e customers. There are cases though, mainly
ever, it can be claimed that the efforts made so far are concerning job shop, where the products are directly
rather limited, while nobody would argue against the transported from the producer to the end-user, without
need for a global approach to the situation. Developed the intermediation of a distributor. The reverse supply
countries or leader firms, mainly, have established chain starts when the product is no longer operable or
environmental policies for product recovery. The issue when the end-user decides that he will not use it
of how effective these policies are is debatable. anymore. Given that products are not disposed un-
The scope of this paper is to identify systematically controllably, they are collected and transported to
environmental principles for the design and operation of appropriate facilities, where a selection occurs: some of
SC. There are though cases where the applied principles, them are reprocessed and the rest are properly disposed.
which derive from the demand for sustainability, may The reprocessed items are finally redistributed and
lead to the improvement of the economic issue as well. reused. In some cases the separation occurs away from
the reprocessing facilities.
A graphical representation of the materials flow is
2. The management of materials’ flows from an provided in Fig. 1.
environmental perspective Until lately, the main environmental emphasis has
been on the manufacturing phase and to some degree on
Every product generated, transported, used and the disposal phase. This emphasis has given very good
discarded within the SC causes a certain impact on the results, but at the same time the number of products
environment. This impact is a function of the material per household, energy consumption and waste have
and energy consumed and of the wastes released in the increased more and have caused a larger environmental
product’s whole life cycle, which in turn depend upon impact. In the last few years the environmental focus has
the type of the product and the technology used [9]. shifted from the manufacturing processes to the
Thus, it is important to examine all the procedures products. Therefore, the only alternative is to shift the
related to materials’ flows, in order to opine regarding focus to products and minimize the environmental
the environmental performance of SC. impact in the whole life cycle [1]. Indeed, the appropriate
The first stage in the SC, including the selection of identification of all life-cycle stages of a product is
materials and methods for processing, may be regarded necessary for the establishment or optimization of
as product design. Product design and process technol- environmental policies. Any activity in the SC may
ogy typically determine the types of pollutants emitted, have an undesired impact on the environmental chain.
solid and hazardous wastes generated, resources har- And vice versa, any disturbances in the ecological
vested and energy consumed [39,45,47]. During the next balance may affect production activities and social

communication with selection of materials


proper disposal company
suppliers and processes

extraction of virgin
storage recycling
materials

distribution parts production inspection

assembly disassembly

storage refurbish
suppliers

distribution repair

direct reuse

retailers/customers retailers customers use end-of-life products

Fig. 1. The materials flow.


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welfare in the long term. In this sense, the SC is 3. Environmental principles applicable to logistics
connected in both ends with the environmental chain to networks planning
establish a perpetual cyclical operation. The analysis of
the cost-effectiveness of schemes for the recovery of In the past there have been some observable efforts
products is difficult, however, it is useless to do so from organizations and socially minded groups aiming
without looking at the whole process chain, combining at formulating principles towards eco-efficiency (e.g. the
the logistics aspects with the recovery ones [35]. Cleaner Production Programme and the Valdez Princi-
A set of approaches is applied in order to improve the ples). In addition, there have been some business
environmental performance of SC. initiatives with regard to their environmental responsi-
Cleaner production is the continuous application of bilities (e.g. the World Business Council for Sustainable
an integrated preventive environmental strategy applied Development). Furthermore, Environmental Manage-
to processes, products, practices and services to increase ment Systems (EMS) such as ISO 14000 and EMAS
eco-efficiency and reduce risks for humans and the provide organizations with a structured approach to
environment. Cleaner technologies extract and use plan and implement environment protection measures
natural resources more efficiently, generate products and to regularly evaluate their performance and
with fewer harmful components, minimize pollutant improvement. An EMS is not prescriptive, that is, it
releases to air, water and soil during manufacturing and does not specify how environmental targets should be
product use, and design durable goods that can be met. Rather, it requires organizations to take an active
reused or recycled [36]. Rather than, for example, role in examining their practices, and then determining
capturing polluting substances after they have been how their impacts should best be managed. This
produced (as with the end-of-process technologies), the approach encourages creative and relevant solutions
goal is not to produce the harmful substance at all, or to from the organization itself [42].
produce less of it, or a less harmful one [13]. Environmental sustainability is a value embraced by
Life cycle assessment (LCA) is a method in which the the most competitive and successful companies. A firm
energy and material consumption and different types of needs to find the right processes to internalise environ-
emissions related to a specific product are being mental issues in a way consistent with its long-term
measured, analyzed and summoned over the products interests. The appropriate processes are different for
entire life cycle from an environmental point of view. every firm, and there are no ready answers as to which
Two LCA approaches are most common: one is based on processes are appropriate under what circumstances.
detailed process model descriptions and corresponding Therefore, a good framework can help managers find
emissions and wastes, and the other is based on economic the appropriate processes by providing a way of
input/output accounts that are used to construct models structuring their thoughts [7]. Moreover, assessing
that describe inter-sector flows in economic terms. The environmental impacts for cleaner products may assist
limitations posed by these two major approaches have led companies in their quest for continuous improvement by
to efforts to develop hybrid LCA models that would identifying ways of maximizing profits through reducing
overcome the barriers that are set by these limitations in waste and liabilities, raising productivity and demon-
order to provide answers to all decision-making groups strating the company’s sense of responsibility towards
that are involved. Hagelaar et al. [23] provide an excellent its customers and the environment.
analysis regarding LCA in the context of SC. According The challenge facing industrial firms is to work out
to their analysis, there are three types of LCA: ways allowing them to successfully incorporate envi-
ronmental considerations into their overall strategy.
 Compliance-oriented LCA, which concerns comply- To this purpose, in addition to applying cleaner tech-
ing to rules and regulations with the help of end-of- nologies, firms try to develop innovative management
pipe techniques. practices enabling them to meet environmental con-
 Process-oriented LCA, which focuses on controlling straints and support sustainability [9]. The coopera-
the environmental burden caused by the production tion of companies could also lead to a more effective
process by means of production integrated measures approach.
that achieve both compliance with governmental As mentioned earlier in this section, an EMS is rather
rules and regulations and a better return. descriptive. In this paper, a prescriptive approach is
 Market-oriented LCA, which focuses on the re- presented. The principles proposed below have been
duction of the environmental burden caused by the formulated based on the literature, where they may be
design of the product in order to achieve competitive found either as explicit statements (prescriptions or
advantage. guidelines) or in treatments of subjects relating logistics
to environment, which implicitly suggest such principles.
Then the company has to decide what kind of LCA Some of these principles may also be inferred from
fits their requirements. company practice.
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It is important to point out that the proposed disposal will not be required or that fate is delayed for
principles are not applicable to all cases. This would a few years. A carefully constructed set of economic
occur if, for example, the product design would be instruments may provide the incentives needed to lead to
launched with no constraints at all. In real cases though, design changes that help move towards sustainability.
usually not all the parties that contribute in SC meet the The following principles may apply in product design.
necessary conditions for eco-optimization. In such cases
total redesign should be applied if feasible. Besides, 3.1.1. Design and develop recoverable products, which
manufacturers should not only be held responsible for are technically durable, repeatedly usable, harmlessly
the processes that take place in their facilities, but also recoverable after use and environmentally compatible
for the selection of suppliers and partners. The proposed in disposal [21]
principles are definitely relevant with the ones that were Materials with a high recycling rate and which have
formulated by the initiatives that were mentioned in the the least impact on the environment, both in use and
beginning of this section. However, they are more origin, should be preferred. Where possible, environ-
specific, they cover the majority of functions that are mentally safer substitutes should be used and the abuse
met in product systems and they are directly connected of products should be actively prevented. Digital uses
with the target of closing the loop of flows. the 6R approach (Recycle, Reclaim, Refurbish, Re-
The environmental principles applicable to SC design manufacture, Resell and Reuse) on their used products
can be classified into 6 groups corresponding to respec- [11]. Xerox offers a 3-year total satisfaction guarantee
tive company functions that relate directly to the mate- on equipment containing reprocessed parts to demon-
rials’ flows that were described in Chapter 2 (see Fig. 1): strate its confidence in the products, the same as that
given on new equipment [32]. In addition, Xerox
1. Product design designers choose a minimal number of materials from
2. Packaging the Xerox material environmental index to simplify the
3. Collection and transportation eventual segregation of materials and to avoid hazard-
4. Recycling and disposal ous materials. The index specifies the relative nature of
5. Greening the internal and external business envi- various materials’ impact on the environment and helps
ronment designers choose non-toxic materials that resist equip-
6. Other management issues ment to assert that products should wear during normal
use and lend themselves well to reuse and recycling. IBM
Apart from formulating the environmental principles, also develops design specifications for its new products
mention is also made to selective case studies from the to improve product’s end-of-life material recovery [19].
literature, showing the applicability of them and their Billatos and Nevrekar [4] underline the Mercedes Benz
relevance to practice. design efforts, which include the selection of environ-
mentally compatible and recyclable materials for com-
3.1. Product design ponents, the reduction of the variety and the volume of
plastics used and the avoidance of using composite
The design process is one of the major tasks for any materials as much as possible. Hundal [25] reports that
firm, responsible for two major types of design activities: another automotive company, BMW, has been trying to
new product design and development, and process introduce more recyclable components in the original
design and development. Both product and process design so that it can produce cars out of 100% recycled
designs are closely interrelated and greatly influence parts. Finally, Rosenbach and Lindsay [44] have
each other while simultaneously impacting the environ- reported many cases of the application of this principle
ment. Both aspects must be considered to ensure that in various companies.
the firm has developed and implemented effective and
efficient designs and processes. R&D directed at process 3.1.2. Produce using minimum energy and materials
change and product improvement can lead to higher- The wasting of materials and energy either due to
value products and reduced environmental impacts. inappropriate design, or due to excessive number of
Designers, mostly concerned with product performance, defects should be avoided. Intel has worked in in-
must take into account also the effect of design details creasing the number of transistors in a single chip, which
on energy/material requirements for manufacturing, use will result in fewer chips to build and fewer chips to
and secondary use (repairability, remanufacturability dispose [22].
and recyclability). Redesigned products will only be
effective if they are able to provide at least the services 3.1.3. Secondary raw materials should be given priority
of the products they replace. By extending the useful in usage
life of equipment items, additional raw materials are Primary raw materials should be used only in cases
not needed to produce new items. In some cases, landfill where there would be no stock of secondary ones.
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Furthermore, in many cases this policy is also money- 3.1.7. Reduce by-products and get the best out of them
saving. Such a case is reported by Tsoulfas et al. [49] and During manufacture by-products are also produced.
by Daniel et al. [10], where lead is recovered and Some of them can and should be reduced and/or reused.
recycled from lead-acid batteries and then it is used for The rest must be eliminated and disposed properly.
the production of new ones. In addition, Recopol
Furniture report that they make furniture which 3.2. Packaging
incorporates up to 75% recycled resins and plastics that
come from used appliances such as computers, vacuum Packaging design is important for attaining a compa-
cleaners, telephones, televisions, washing machines and ny’s environmental objectives. Though it serves certain
refrigerators, which would otherwise go to the landfill needs related mainly to the distribution of the product
(http://www.wharington.com.au). (e.g. safe transportation), it is not part of the actual
service offered by the product. In any case, it affects
3.1.4. Use eco-friendly energy production, reduce water environment in many aspects. This is the reason why
usage and keep control of pollution sources regulations concerning packaging constitute an essential
Using less energy is obviously good for the environ- part of governmental policies for environmental pro-
ment. It is also self-evidently good for business because tection. The following principles may apply concerning
it cuts companies’ costs, and eventually avoids potential packaging.
environmental liabilities. It is, therefore, a prerequisite
to the long-term sustainability of business. To replace 3.2.1. Limit packaging to the necessary size
non-renewable and polluting technologies, it is crucial to The opposite case not only is contrary to environ-
support the use of renewable energy resources, as well as ment protection, but it also affects transportation
to reduce energy consumption. The identification of negatively. Furthermore, environmentally safe packag-
where great amounts of energy are used could sub- ing can be used as a marketing argument.
sequently lead to redesign of the product or its use in
order to make significant energy reductions. Major 3.2.2. Design packaging for refilling or recycling and
improvements in energy efficiency can often be achieved use standardized packaging when applicable
at little or no cost, even with net savings, through the use There are examples of standardized bottles, crates,
of targeted programs. Installed water-saving techniques boxes, pallets and containers, which may be used by
and the use of closed re-circulating systems can lead to different companies. In re-organizing the packaging
reduction of water use. In addition, the elimination of policy, Xerox changed its packaging and established
the stochastic factors, which affect pollution, may lead packaging-reuse centers in the UK, the Netherlands,
to greener production. and the US. In addition, it reduced the amount of
internal packaging to minimize waste [32].
3.1.5. Use standardized parts
Such a policy ensures that these parts could be reused 3.3. Collection and transportation
not only by the original producer, but also by a larger
group of producers. For example, automotive compa- Despite the obvious environmental gain from used
nies use standardized screws, speedometers, etc. In most products’ recovery, collection and transportation of
cases this policy is also money-saving. Pappis et al. [38] recovered products have an environmental cost. Mini-
report the case of containers that are standardized and mizing such a cost is important in order to increase the
can be used by different companies. Standardization is total environmental gain from recovery. Principles
of major importance in Xerox and focus is paid applicable in this phase of the reverse supply chain are
standardizing components as much as possible between the following.
product families, thus simplifying and optimizing the
opportunities for reuse [32]. 3.3.1. Formulate a policy for the recovery of used
products
3.1.6. Provide for easy disassembly of the product Such a policy favors the maximum utilization of used
This would lead to cost, time and energy savings. The products. Companies may decide either to undertake the
opposite case would make the disaggregation of the recovery of used products on their own, or to establish
product unpractical and costly. It has been reported that cooperation via local or more extended networks for the
Chrysler, Ford and GM researchers are trying to collection and recycling of similar products. United
improve disassemblability features whilst improving efforts may be more effective and provide higher
the assembly ones [22]. BMW has been using a colour- recycling rates. Also, recovered products often suit more
coding scheme for differing plastic materials for the past than one manufacturer. Leasing is a policy that has
30 years, which allows the development of efficient received much attention lately regarding its environ-
dismantling and disassembly techniques [25]. mental dimension. Indeed, companies that lease their
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products instead of selling them have better chances in negatively affecting its overall balance. The following
the management of their used products. Such cases are principles may be applied regarding recycling and
reported in detail in Fishbein et al. [14]. disposal.

3.3.2. Consider using existing forward supply chain 3.4.1. Close the supply loop by recycling effectively and
facilities and transportation system as much as possible efficiently
for the reverse supply chain The biological designs of nature provide a role model
Transportation and the consequent environmental for sustainability. The goal is to work continuously
effects can be significantly limited if the recovery of used towards closed-loop production systems and zero-waste
products can occur at the same time or in combination factories, wherein every output is returned to natural
with the distribution of new products. The theoretical systems as a nutrient or becomes an input for
minimal average transportation distances can be de- manufacturing another product [12]. Designing for
termined using a tool for allocation and route planning. recyclability is essential but recycling becomes unpro-
An application of this principle is reported by Vergitsi ductive when the energy, materials and pollution used in
[50], where the case of used beverage bottles of Hellenic collecting and processing used products exceed those
bottling company (3E) is examined. The tracks that used to produce the goods in the first place. Closing the
carry the beverages do not return empty to the ware- loop by extending responsibility throughout the life
houses of 3E, since they carry the empty bottles from the cycle chain ensures total product and service steward-
consumer spots, in order to be reprocessed. Krikke et al. ship. Mercedes Benz started taking scrap cars back in
[31] conclude that in the case of Printed Wiring 1991 and has been performing the material recovery
Assemblies of Honeywell the forward supply chain is process as part of their environmentally friendly pro-
used in order to facilitate the returns of spent products. duction program [4].

3.3.3. Classify used products as early in the recovery 3.4.2. Reduce the volume and amount of materials
chain as possible going to landfill [5] and consider alternative uses of
This eases the planning of storage of used products used products or wastes
and redundant processes are avoided. Daniel et al. [10] Using appropriate techniques one can compact the
mention that used lead-acid batteries are classified in the scrap. In addition, smaller landfills can be used.
electricians’ shops, where they are bought by customers. Alternative uses of used products extend their life cycle.
For example, used tires can be used as a protective in
3.3.4. Treat hazardous materials safely seaports, speedways, etc.
It is necessary to ensure that the generation of
hazardous wastes is reduced and also that adequate 3.4.3. Support the development of markets for
disposal facilities are available, for the environmentally recovered components and materials
sound management of hazardous wastes. In Ohio The environment can be the basis of the creation of
Manufacturer’s Association Case Studies in Team new markets or of the reorganization of existing ones for
Excellence [37] the initiative of a Chrysler team from certain (material) flows resulting from the production
the Jeep plant in Toledo is reported, which was formed process. With such a reorganization, materials that
to respond to state legislation prohibiting the disposal of would otherwise end as wastes would turn into useful
certain biodegradable and recyclable materials in land- by-products [13].
fills. The establishment of collection points and of
a network of recyclers for such materials together with 3.4.4. Locate recycling facilities close to customer
setting up returnable packaging systems with suppliers markets [2]
led to significant savings in an annual basis. Such a policy would ease the direct delivery of used
products from end-users. Furthermore, companies can
3.4. Recycling and disposal also offer waste disposal services.

After its useful life, a used product may be either 3.5. Greening the internal and external business
disposed or recycled (generally recovered). As in the environment
phase of collection and transportation, recycling and
disposal may significantly contribute to the total Greening the business environment refers to man-
environmental gain and the attainment of the environ- agement practices, which aim to improve the internal
mental goals of a company. Ideally, companies should (company’s personnel) as well as external (suppliers,
borrow from natural cycles to design their systems customers) environment. Supply relationships may pro-
as part of a larger natural cycle, where materials vide a key way for business to influence the sustainabil-
are borrowed from and returned to nature, without ity of their products and services through improvements
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to the manufacturing system, since it includes duties consistent with Nestle’s environmental management
such as vendor selection, material selection, outsourcing, system (NEMS)’’. Indeed, in order for a company to
negotiation, buying, delivery scheduling, inventory and be able to ensure that only environmentally friendly raw
materials management and, to some extent, involvement materials are used in the production processes, it is
in design [46]. The personnel of a company are essential for it to closely monitor the production
responsible to incarnate the company’s policies. Thus, processes of all of its suppliers as well as their mode of
they should be aware of the environmental impacts of delivery and transportation.
their attitude. Finally, ‘‘greening’’ the customers in-
cludes policies to raise their level of environmental 3.5.2. Indicate the return, reuse and recovery
awareness and make them partners to the environmental possibilities [21], make available the necessary
tasks of the company. The following principles may be information of your products concerning recycling
applied regarding greening the business internal and and provide adequate safety instructions [7]
external environment. The end-users should be aware of what they could do
after the product has completed its life cycle. Thus,
3.5.1. Impose higher (and greener) standards on customers can make educated decisions about what
suppliers [7] and have a close cooperation with them products to buy and how they should treat them after
Adopting specific procurement/purchasing policies the end of their life cycle. Since it is difficult to
requiring suppliers to apply sustainable development predetermine where the products would end in, it should
practices may help companies avoid buying-in waste and be easy for everyone to identify the product. An easy
subsequent pollution problems. The links between solution could be the use of labels with serial numbers or
material use, production process and environmental bar codes and the storing of the relevant information in
impacts in manufacturing facilities suggest that the a database [35]. In order to ensure that equipment and
important role of suppliers in acquiring and assimilating components do not end up in landfill sites, Xerox marks
external information, extending the capacity of a firm to them with recycling symbols and reprocessing codes that
implement radical innovation, may also hold in the area explain the recycling and reuse potential and strategy for
of environmental innovation. Geffen and Rothenberg specific parts. Every drawing of a new part must contain
[18] examined three case studies in the automotive the instructions for the end-of-life process. It also began
industry, focusing on the paint process, in order to using bar-coded labels to improve material tracking [32].
examine the role of partnerships between OEMs and In 1999 over 20 car manufacturers formed a consortium
their suppliers in improving the environmental perfor- called IDIS2. The aim of IDIS2 is to make recycling of
mance of manufacturing operations. The results suggest end-of-life vehicles more efficient by providing product
that closer supplieremanufacturer relations, where the related information to the dismantler. The consortium
relevant product expertise resides in the supplier, can developed an ‘‘International Dismantling Information
contribute to improved environmental performance System’’ (IDIS) which provides product related in-
through the implementation of innovative materials formation to dismantlers [26]. This system provides
and related processes. As suppliers learn more about the information such as the location of hazardous materials,
manufacturing operation, they are better able to un- dismantling times and tools and the identification of
derstand the kinds of products that best serve the recyclable materials. Pappis et al. [38] refer to the case of
customer’s needs. Within the protection and trust of BCL, where appropriate coding schemes are used by the
a partnership with the manufacturer, they are more company in order to be able to track their containers
willing to share their innovative ideas. Rao [40,41] any time, but also to provide information regarding the
reported some facts regarding the situation in South dimensions and the materials of their containers.
East Asia. In particular, he analyzed the way with which
companies are ‘‘greening’’ their suppliers. For instance, 3.5.3. Motivate customers and keep records of where
Ford Motor Company has demanded that all of its they deliver used products or packages
suppliers with manufacturing facilities, comprising Motivation is important in order to maximize return
about 5000 companies worldwide, must obtain a third- volumes. On the other hand, keeping records of where
party certification of EMS for at least one of their plants used products and packages end in may lead to a better
by the end of 2001, and for all plants by 2003. To help planning of collection and transportation networks.
the suppliers establish their own environmental man- Vergitsi [50] reported that the consumers of 3E
agement system Ford offers awareness seminars and beverages get a fee when they return empty bottles to
training for its suppliers, for them to be like any world their collection points.
class organization and attain their goal of environmen-
tal excellence. Nestle Philippines conducts seminars and 3.5.4. Introduce the eco-objectives to the personnel
provides technical assistance to its suppliers and Key to recovery success is the involvement of
contractors to help them implement an ‘‘EMS that is employees at every level in order for them to promote
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the concept of eco-efficiency. Employee involvement provide additional information that will influence the
utilizes suggestion systems, self-directed work teams, design process. Many companies have discovered that
quality circles, process improvement teams, and various there are economic advantages to changing designs
other techniques to empower workers to make process towards being more sustainable, whether because they
changes. The adoption of employee involvement prac- are easier to market or cheaper to produce. Success stories
tices and their impressive outcomes is frequently in companies realized with the significant support pro-
showcased in company-, industry-, and government- vided by EMS are commonly presented in research
sponsored competitions [24]. Corbett and Cutler [8] papers. The most applicable benefits are better organiza-
noted that, in their case studies, respondents identified tion and documentation of their environmental activities,
training on a broad front within the organization as key increased legal certainty, improved image, greater em-
to the companies’ ability to make headway with all ployee motivation, reductions in resource use, enhanced
business activities including environmental improve- plant safety, and optimization of process flows
ment. Kitazawa and Sarkis [29] performed a research [3,17,33,34,43,51]. Moreover, similarities with Quality
in Acushnet Rubber Company, Compaq’s resource Management Systems are identified, since the two sys-
recovery facility and Hyde Manufacturing and noted, tems share many common aspects that appeared to
among others, that, in order to promote employee accelerate the transfer of organizational learning [8].
involvement, all three organizations provide their However, there are often expressed some doubts re-
employees with systematic training courses that are garding whether or not firms have incorporated basic
designed to enhance environmental awareness, and the environmental considerations into their strategic plans,
knowledge and skills necessary to solve complex despite the fact that firms may have adopted a range of
problems. The case of AT&T [20] outlines the role of tools for environmental management. Instead, firms may
employee involvement, since an AT&T team that had have added environmental management tools without
been cited as one of the area’s worst polluters completely truly transforming their operations because they may
eliminated the primary source of toxic emissions with have been motivated by attempts to improve public
operational changes that improved both the unit cost image [48].
and operational efficiency of their facility [37].
3.6.3. Extend service and enhance product function at
3.6. Other management issues the usage phase to improve eco-efficiency
Companies are manufacturing ‘‘smarter’’ products
Other management issues involve strategic policies with new and enhanced functionality e and selling
that apply to the whole SC and affect or determine the services to enhance the products’ functional value. The
companies’ environmental targets. In addition, they world is moving from a supply-driven economy to a
refer to the incorporation of marketing strategies and demand-driven economy. Companies are rethinking how
information technology, which not only may add value they can satisfy demand and are developing customized
to a product, but they enhance the environmental responses to client needs. Consumers are increasingly
endeavors of a company. Principles relevant to these gaining access to product services by leasing goods,
issues are the following. particularly durable goods, rather than buying them
outright [12]. In addition, extended service and func-
3.6.1. Establish flexible manufacturing and tionality increase the value of a product with posi-
management policies [30] tive consequences for the company. Intel has developed
Companies that manipulate materials and energy a chip level technology to put PCs in a ‘‘sleep’’ mode
should be organized in such a way that they could in which the power consumption is reduced [22]. Toyota
correspond rapidly to changes in management and has developed a half-electric powered car called Prius
processes, since sustainable development requires that has significantly low emissions (http://www.toyota.
a long-term perspective for planning and policy de- com).
velopment. Changing demands for goods and services
will also push design changes. The study of alternative 3.6.4. Establish product update policies
design schemes is necessary in order to achieve eco- Several companies, e.g. those dealing with computers
optimization. (‘‘Do the same but do it better or try to do and other electronics, can adopt such a policy. As
something different.’’) [15]. a result, recovery practices are enhanced, while an up-to-
date recycling schedule may be formulated. In 1997,
3.6.2. Use effective accounting systems and Xerox launched its new range of digital ‘‘Document
management tools Centers’’, products designed so that upgrading is
The use of accounting systems that account for the full permitted and also various add-on products and
life cycle costing of a product or service, and the technology advances with different configurations pro-
environmental impacts it creates, can be expected to viding a variety of functions are supported [32].
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4. Conclusions development. Robotics and Computer-Integrated Manufacturing


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