Entry Points into a UX project

Entry points into any product/ application design exercise Our Understanding of your business Entry Level 6 Development User Testing Application testing Deployment Entry Level 5 Communication design Visual Design Graphic design Iconization Entry Level 4 Structure Usability Design Navigation design Hi Fi Proto Entry Level 3 Functional Design Work Flow design Wire Framing Low Fi Proto Entry Level 2 Business Analysis User Research Functional Specification User Requirement Doc Entry Level 1 Opportunity evaluation Idea Validation Product Visioning Market Research .

Our UX Design Process .

Design Process Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Each activity is explained in detail on ensuing slides .

Understand .1.

. features and functionalities Understand the technology ² its capabilities and limitations.Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Understand ² Study ² Analyze the requirements ‡ ‡ ‡ ‡ Understand the application within the business context Understand the personas and scenarios Understand the application and the workflows.

2. Audit .

Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Heuristic Evaluation and Usability Audit ‡ Audit the application to identify: ‡ Obvious usability/ UX bugs ‡ Possible areas of improvement The application will be tested for: ‡ Usability ‡ Standardization ‡ Information Architecture ‡ Help/ Tool-tips ‡ Communication/ Instructions ‡ Workflow ‡ Navigation ‡ .

Research .3.

Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop User Research ‡ ‡ ‡ ‡ Understand the user requirements and document the same. Document he user requirement and classify according to personas and scenarios UXD will not engage in user research for the project with Elucido . Understand their views on the application. its limitations and irritants. Understand the user needs and pain-points from a domain perspective.

4. Plan .

Available bandwidth etc .Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Planning to re-design and develop an application must take into consideration the following: ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Project budget Thick/ Thin client or platform Technology to be used Limitations/ constraints End-user minimum system configurations Deployment environments ² SaaS/ On-Premise Level of interactivity end-users may need based on personas and domains.

5. Functional Design .

functionalities. workflow What new features can be added? How can the work-flow be simplified? Structuring/ Navigation ‡ ‡ ‡ ‡ How must the application be structured? How can a user navigate through the application? What can be added to make navigation simple and easy to use? What can be done to improve accessibility? .Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Functional Design ‡ ‡ ‡ Defining the features.

g. that will be appreciated by the user (e. rich drop-down navigations) ‡ . What ´Nice-to-haveµ features can be added to bring in a lighter tone to the overall appeal of the application.Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Information Architecture ‡ ‡ What should the page contain? Laying out the functionalities on each page. Type of information that must be made available to make users feel comfortable. Where must it exactly be placed on a page? Usability Design ‡ ‡ ‡ ‡ ‡ What can be done to enhance ease of use of features and functionalities. Deciding on dashboard numbers and types. Deciding on persistent/ on-demand information presentation.

information architecture. ‡ ‡ ‡ . work flow. This is the skeletal structure of the interfaces comprising navigation. content. functionality This is the stage where the top-line strategy gets rolled into the actual execution and this translation requires us to get right into the business case and get greatly involved in architecting each interface It captures all of the previous activities of all the previous phases Iterations are made until all stakeholders and users are completely satisfied.Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Wire-Framing ‡ This is a process and is the stage where a bulk of our efforts are spent.

6. Visual Design .

This step also provides a direction to the graphic design stage . placed on demand in a manner that will enhance ease of use. high levels of finishing and detailing.bringing in a WOW factor through powerful visual appeal. instruction.Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Visual & Graphic Design ‡ ‡ ‡ ‡ ‡ ‡ Attention given to communication. hidden from view. messaging throughout the interfaces The content that has been generated will be placed into the information architecture. Strong iconization that will further enhance usability. Content/ information elements will be highlighted. Every screen of the application will be designed in PhotoShop .

7. Develop .

.NET Framework PHP Wordpress/ Joomla/ Drupal and other open-source frameworks.Our Understanding of your business Understand Audit Research Plan Design Functional Design Visual Develop Development and Testing ‡ We can develop in ‡ ‡ ‡ ‡ ‡ HTML/ JS/ CSS FLASH/ Silver lite/ Flex .

Delivery .

. The final application will be run on real-time test servers to catch bugs early. source files will be transferred via FTP or e-mail.Our Understanding of your business Delivery: ‡ ‡ ‡ ‡ ‡ ‡ ‡ Delivery can done before development as layered Photoshop files Or it can be delivered as HTML/ CSS/ Flash/ JS/ JQ files Backend integration is optional Final files are tested for compatibility (across browsers or operating systems) Code will be verified and validated. Once all parameters are matched/ adhered to.

Thank You .

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