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The Coca Cola Company



Traded as

NYSE: KO Dow Jones Component S&P 500 Component






Asa Candler


Coca-Cola headquarters, Atlanta, Georgia, U.S.

Area served


Key people

Muhtar Kent (Chairman & CEO)


List of The Coca Cola Company products


US$ 35.119 billion (2010)[1]

Operating income

US$ 8.449 billion (2010)[1]

Net income

US$ 11.809 billion (2010)[1]

Total assets

US$ 72.921 billion (2010)[1]

Total equity

US$ 31.317 billion (2010)[1]


139,600 (2010)[1]


List of The Coca Cola Company subsidiaries



The main production of soft drink was stored in 1830’s and since then from those experimental beginning there was an evolution until in 1781 when the world’s first Cola flavored beverages was introduced.

These drinks were called soft drink only to separate them from hard drinks / alcohol beverage. This drinks don’t contain alcohol & broadly specifying this beverages includes a variety of regulated carbonated soft drinks, diet and caffeine free drinks, bottled water, juices, juice drinks, sport drinks, and even ready to drink tea\coffee packs. Therefore, we can say that soft drinks mean carbonated drinks. Today soft drink is more favorite refreshment drink other than tea, coffee juice etc. It is said that where there is consumer there is producer and this result in to completion. Bigger the player, the harder the play. In such situation, broad identity is very strong. It takes long time to make broad famous. Coca – Cola had its beginning in 1981 & since then has been one of the three most dominate players in this industry. In 1997, Coca Cola, Pepsi and Cadbury Schweppes have a combined 90% of the world market.


Soft drinks production begins with the creation of flavored syrup using a closely guarded company recipe. The syrup is mixed with purified water and then carbonated by adding carbon dioxide under pressure. This carbonation creates “Tingly Fizz” that gives soft drink a refreshing taste. The real beginning of establishing soft drink industry started from 1913. The first soft drink industry was setup in 1919 in U.S.A. known as the “American Bothers of Carbonated Beverages”. The manufacturing of soft drinks on large scale began in the 1980’s. However, the evolution of soft drinks took place over a much longer time. Hippocrates “Father of

More than a thousand years passed before mineral water was used as a beverage. The Greeks and Romans used them for bathing and relaxation. use to make glass bottles -New era of industry. Over the years.first suspected that mineral water could beneficial to our well-being. Demand and supply continues to increase as more people are introduced to this wonderful innovation. IMPORTANT YEARS IN HISTORY OF SOFT DRINKS 1798 .The soda water was introduced 1809 1815 1835 1830 1861 1974 1881 1892 1899 1913 1923 -First U. Some of the popular soft drinks had a great history like Coca Cola developed in May 1886 by Dr. patent issued for manufacturing of imitation mineral water -First soda formations is patented -Bottled soda water -Manual hand – feet filling. soft drinks have satisfied people all over the world. corking device is first used for bottling soda water -Soft drinks referred to as ‘pop’ -The first ice cream soda was served -First cold flavor was added -Invention of a crown cup -First patent for glass blowing machine. when animal carriage were replaced by trucks -Into a home – pack Early 1920’s – Automatic vending machine begins to dispense soda in cups . Pepper and then came Pepsi Cola by Caleb Bradhan in 1896. Pharmacists experimented with different ingredients and some ended up creating some very tasty flavors like ginger ale.S.Medicine” . It was customary the mind of 1800’s had together grounded the local soda fountains and had refreshment made on the spot. John’s Pemberton. Charles Anderson developed the wonderful flavoring syrup that was named Dr. Root Beer and Sarsaparilla. Than pharmacist. The developments of carbonated water lead to the invention of soft drinks.

1934 1952 1958 1959 1962 1965 1970 1973 -Use of colour labels are used to merchandise product -First diet soft drink -First time packed in tin\can -First diet cola drink into -Easy opening. waters. including diet and light soft drinks. including Diet Coke. Through the world's largest beverage distribution . the Company markets four of the world's top five soft drink brands. and a wide range of other beverages. pull ring tabs are firstly available -Resalable caps were introduced -First time plastic bottle was used -Creation of the PET bottle Mid 1980’s -Caffeine free & low sodium soft drink gain popularity Early 1990’s -clear Cola manufactured 1991 1993 1959 1962 1965 1970 1973 -Soft drink co. teas. juices and juice drinks. begins to use PET bottles -Number of soft drink containers recycle since the first Earth Day in 1970 reaches 384 -First diet cola drink into -Easy opening. begins to use PET bottles -Number of soft drink containers recycle since the first Earth Day in 1970 reaches 384 ABOUT COCA-COLA The Coca-Cola Company is the world's largest beverage company. pull ring tabs are firstly available -Resalable caps were introduced -First time plastic bottle was used -Creation of the PET bottle billion first time packed in tin can. coffees and sports drinks. Along with CocaCola®. recognized as the world's most valuable brand. Mid 1980’s -Caffeine free & low sodium soft drink gain popularity Early 1990’s -clear Cola manufactured 1991 1993 billion -Soft drink co. Fanta® and Sprite®.

EARLY GROWTH . His bookkeeper named this drink “Coca-Cola” after the first two ingredients and the same distinctive script he wrote it in is the same logo they use To this day. John Smith Pemberton first mixed Coca-Cola in his back yard. Pemberton sold two third of his business in 1888 to cover his losses and keep the business afloat. In January 1893 Coca-Cola was registered with the U. caffeine. purchased total interest in Coca-Cola for an unbelievable $2. patent office. This formula. 1886. Unfortunately.S. Later on in 1915 the Root glass company created the famous contour glass bottle for Coca-Cola in 1915. selling for only 5 cent.system. when a pharmacist called Dr.300 in 1891. cane sugar syrup. consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1. John Pemberton fell ill. Candler. and Mr. Georgia on May 8. was brought to the nearby Jacobs’ Pharmacy where it made its Debut as a soft drink the same day. In 1891. in the first year of Coke’s existence.3 billion servings each day. an Atlanta druggist. extracts of kola nuts and cola leaves. Pemberton and his partner only made $50. In 1917 Coca-Cola was found to be the world’s most recognized trademark with a record of 3 million Coke’s sold per day. He died later that year. This story begins in Atlanta. which was made from carbonated water.Candler and his brother formed the Coca-Cola Company. and did not live to see his product’s success Sadly.

Other companies also produced soda drink made with cola nut extract. He also responded to growing concern over the dangers of cocaine by reducing the amount of coca in the drink to a trace. at the time. Candler saw little profit in bottling and was more than willing to give up that part of the business. . he kept some coca extract in Coca-Cola so the name would accurately describe the drink. It had previously been sold only at soda fountains. its design based on the curvature of a coca bean. In 1915 the Root Glass Company created a couture glass bottle for Coke. Candler retired from the company. Candler only had a patent on the name. He distributed flyers offering free soda fountain glasses of Coca-Cola to people visiting his drugstore. That same year a candy storeowner in Vicksburg. The same year. In 1894 the Coca-Cola Company opened its first Coke syrup production plant outside of Atlanta. In addition. In particular. Candler also spent more than $11.000 on his first massive advertising campaign in 1892. passing it on to his children and moving into polities. By 1895 the drink was sold in all U. in Dallas Texa. This bottle design became a Coke trademark worldwide. The Coca-Cola logo appeared across the country painted as a mural on walls. the drink’s base. containing all the ingredients minus carbonated water. He figured that keeping the Coca in his formula would legally allow the company to distinguish its drink from imitations. However. Tennessee. bought the exclusive right to distribute Coke syrup to bottles throughout most of the country for only on dollars. displayed on posters and soda such as calendars and drinking glasses.S. In 1899 lawyers Benjamin Thomas and Joseph Whitehead of Chattanooga.In 1893 Candler registered Coca-Cola as a patented trademark. Mississippi installed bottling machines and produced the first bottled Coke. and not the drink syrup that is. the Pepsi-Cola Company would become Coca-Cola Company’s major competitor over the next few decades. He was elected mayor of Atlanta in 1916. states and territories. Candler was the first person ever to use coupons to gain customers for a product.

Robert. 5 alive. Oasis. Georgia. CocaCola is certainly no stranger to global marketing. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes. . Overview of world market As the world's largest manufacturer and distributor of non-alcoholic beverages. for $25 million. Sprite and Powerade. Woodruff son.In 1919 the Candler family sold Coca-Cola to businessman Ernest Woodruff of Columbus. Fanta. Robert Woodruff was a skilled marketer and he put more of the company’s resources into market research than manufacturing Coke. Lilt. Dr Pepper. particularly Asian countries. supported by strengthening consumer demand and gains in market share from investments in marketing and distribution. cocacola saw sales growth across all its leading worldwide markets during the fourth quarter for the first time since 2003. Despite this. Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. Kea Oar. Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets. Established in the US. was elected company president in 1923.

Muhtar Kent. During the company’s 2010 fiscal year. or $2.S. India up 12 per cent. which closed in October.78bn. while sales of still beverages rose 7 per cent. Sales in emerging markets continued to grow. Inc.46 per share. western Europe and Japan reinforcing continued strength in emerging markets. to 72 cents per share. RECENT DEVELOPMENTS In 1986 The COCA-COLA Company consolidated all of its no franchised U. while Coca-Cola Enterprise distributes over half of all Coca-Cola products in the United . bottling operating as Coca-Cola Enterprise.The world’s largest soft drinks company by sales said its worldwide sales by unit case volume rose 5 per cent against the same quarter last year. with sales growth in the US. said Coca-Cola had seen positive volume sales growth in both regional markets and across its leading brands and categories. its largest bottler. and Brazil and Mexico up 7 and 8 per cent respectively against the same quarter last year. boosted by its acquisition of the US assets of Coca-Cola Enterprises. Excluding the acquisition. chief executive. India and Brazil. India and Brazil accounted for over a third of the cold drink equipment it deployed during the year to drive sales. The new company began acquiring independent bottling companies. in line with Wall Street’s expectations. Overall revenues rose 40 per cent to $10. the company said that 40 per cent of its sales growth came from China. Mr Kent also noticed that China. against a year ago. with volume sales in Russia up 31 per cent. Russia. Volume sales in China declined 3 per cent.49bn. largely reflecting a shift in timing of sales aimed at the lunar new year holidays. Net income at Coca-Cola more than doubled to $5.But Coca-Cola also saw sales of its Coke brand in North America increase by one per cent. net income per share rose 9 per cent. It also reported growth in Japan and in Germany. a venture that grew into the world’s largest bottle of soft drinks by 1988. and recovering demand in Eastern Europe.

and the company earned almost 80 percent of its profits from international sales. Coca –Cola and Pepsi Company products occupied nine of the top ten spots in the U. In 1987 The Coca-Cola Company was fisted in the prestigious Dow Jones Industrial Averages index of stock market performance.S. Overview of world market TOP 9 COUNTRIES IN CONSUMPTION OF SOFT DRINK Name of the Countries America Mexico Ice Land Malta Norway Canada Island Chile Ireland Consumption per head in gallons 219 151 140 134 126 122 120 110 110 . Coca-Cola ranked first in soft drink sales. soft drink market in themed-1990s.States. small franchises businesses continue to bottle can and distribute the company’s drink worldwide. Worldwide. Its stock is traded on the New York Stock Exchange.

C N I M A r h s o a c e m i n r l x e l a w t i r e n d a L c i n d y a o c d n a d Top 9 Countries In Consumption of Soft Drink .

Decades of 90’s have brought changes in Government Policies of liberalization. BRANDS THUMS – UP COCA – COLA LIMCA FANTA KINLEY SPRITE MAAZA Rs. Parle. the industry only comprised of Indian manufacturers namely. which has helped user in two huge American Multinational Pepsi-Cola international and Coca-Cola CONSUMPTION OF SOFT DRINKS IN INDIA India is one of the lowest soft drink consuming country in the world.Overview of Indian market INTRODUCTION The Indian Soft-Drink Industry is a 3500 crore rupee Industry comprised of consumer’s throughout the country. From 1976 to 1989. lower middle & upper middle class consume 91% of soft drink market. According to per capita in India is 5 bottles per year while highest consumption is in USA of 800 bottles per year. Lower. The industry has been comprised of all Indian Soft-Drinks manufactures and the multinational Coca-Cola up to 1976. Delhi is the highest soft drink consuming state in India with 50 bottles per year per capita. (CRORE) 1740 1350 1030 600 540 400 350 . and of all ages. Campa-Cola and Dukes.

Even in India the market is constantly growing in 1993 the people of India consume only 0./Head while in 1995 it increased from 0.1 Major Players In Indian Market 3% 46% 51% PEPSI COCA COLA OTHERS GROWTH AND SIZE OF MARKET The consumption diagram graph of soft drink has never decrease if once it has increased. head.7 to 0. It is increasing at 24-25% per year.7 – UP MIRINDA PEPSI 250 210 127.14’head & in 2001 it was 1./Head in 1997 it was 1. .62 lt.93 lt.7 lt.

In world it has launched 230 brands. juice etc. Coca – Cola. In International market it has entered since 1919 with snack food. He has not yet entered in India has major player. which sells about 150 brands in 200 countries. soft drink. While in India it has launched only most famous brands of the world. MARKET SHARE IN INDIA The two global majors Pepsi and Coca . Pepsi that is at the second place in world is leading brand in India. Cadbury Schweppes the third major player in soft drink industrial market. juice. which had winded up its India operations during the introduction of the IERA regime reentered in India after 16 years later in 1993. teas & sport drinks. while in India it has only entered with soft drinks.Cola dominate the soft drink market. which includes cola drinks.Cola is the largest selling brand in the world but at the second place in India after Pepsi. .

Canada Dry & Sport Cola in early 1999 & in Oct 2000. right now it has lower market share.3%. it acquired distribution rights of these brands from IFB Agro limited.Coca – Cola acquired a major share in soft drink market by buying out local brands like Thums Up.Cola come up with their own market share and claim to have increased their share. It has brought over Mumbai based Duke’s range of soft drink. while Coke claims to have increased its share in the market to 57% in the same period from 55% in the corresponding period last year. Both cola manufactures Pepsi & Coca . Pepsi although started a couple of years before Coca – Cola in 1991. Limca and Gold Spot from Parle Beverages. Market share (in %) BRAND NAME Pepsi Coca – Cola MARKET SHARE (IN %) (ORG FIGURE) 41 57 MARKET SHARE ( IN %) (IMRB FIGURE) 49 48 . Recently in Aug 200 Pepsi claimed to have increased its market share for first five months of calendar year 2000 to 49% from earlier levels to 47. Coca – Cola has also acquired Cadbury Schweppes soft drinks brands like Crush.



In a meeting with Candler. Lupton. Early growth was impressive. One of his nephews already had urged that Coca-Cola be bottled. He began bottling Coca-Cola to sell. Biedenharn sent a case to Asa Griggs Candler. 1900-1909 … Rapid growth The three pioneer bottlers divided the country into territories and sold bottling rights to local entrepreneurs. Whitehead obtained exclusive rights to bottle Coca-Cola across most of the United States (specifically excluding Vicksburg) -. who owned the Company. using a common glass bottle called a Hutchinson.History History of Bottling Coca-Cola® originated as a soda fountain beverage in 1886 selling for five cents a glass. Joseph A. soon joined their venture. Benjamin F. John T. Candler thanked him but took no action. Thomas and Joseph B. Biedenharn. brisk sales of the new fountain beverage calledCocaCola impressed the store's owner. 1894 … A modest start for a bold idea In a candy store in Vicksburg. but it was only when a strong bottling system developed thatCocaCola became the world-famous brand it is today.for the sum of one dollar. 1899 … The first bottling agreement Two young attorneys from Chattanooga. Mississippi. Their efforts were boosted by major . A third Chattanooga lawyer. Tennessee believed they could build a business around bottling Coca-Cola. but Candler focused on fountain sales.

more than 1. Many of . A design from the Root Glass Company of Terre Haute. the Company began a major push to establish bottling operations outside the U. which improved efficiency and product quality. most of them family-owned businesses.000 Coca-Cola bottlers were operating in the U. Belgium.S. Italy.S. By 1909. Woodruff. it's one of the most recognized icons in the world . Australia and South Africa. Today. open-top metal coolers became the forerunners of automated vending machines. Plants were opened in France. 1920s and 30s … International expansion Led by longtime Company leader Robert W. Honduras. Mexico.even in the dark! 1920s … Bottling overtakes fountain sales As the 1920s dawned. Spain.progress in bottling technology. Guatemala. nearly 400 Coca-Colabottling plants were operating. 1940s … Post-war growth During the war.Coca-Cola was being bottled in 44 countries. By the time World War II began. This followed an urgent request for bottling equipment and materials from General Eisenhower's base in North Africa. By the end of the 1920s. chief executive officer and chairman of the Board. Six-bottle cartons were a huge hit after their 1923 introduction. 1916 … Birth of the contour bottle Bottlers worried that the straight-sided bottle for Coca-Cola was easily confused with imitators. bottle sales ofCoca-Cola exceeded fountain sales. A group representing the Company and bottlers asked glass manufacturers to offer ideas for a distinctive bottle. Patent Office. 64 bottling plants were set up around the world to supply the troops. Some were open only during hot-weather months when demand was high. Indiana won enthusiastic approval in 1915 and was introduced in 1916. A few years later. The contour bottle became one of the few packages ever granted trademark status by the U.S. Peru. Their ideas and zeal fueled steady growth.

the retailers who sold Coca-Cola merged and evolved into international mega-chains. permanently enlarging the bottling system and accelerating the growth of the Company's worldwide business. 21st Century … The Coca-Cola bottling system grew up with roots deeply planted in local communities. The Company encouraged and invested in a number of bottler consolidations to assure that its largest bottling partners would have capacity to lead the system in working with global retailers.and 26-ounce versions. Fresca® and TaB® joined brandCocaCola in the 1960s. 1960s … New brands introduced Following Fanta® in the 1950s. followed by POWERADE® and DASANI® in the 1990s.5-ounce contour bottle. This heritage serves the Company well today as people seek brands that honor local identity and the . After the fall of the Berlin Wall. Sprite®. Mr. or larger servings including 10-. Such customers required a new approach. 1950s … Packaging innovations For the first time. And as the century closed.the traditional 6. The 1980s brought diet Coke® and Cherry Coke®. Today hundreds of other brands are offered to meet consumer preferences in local markets around the world. In response. Cans were also introduced. more than $1.these war-time plants were later converted to civilian use. many small and medium-size bottlers consolidated to better serve giant international customers.5 billion was committed to new bottling facilities in Africa. Pibb® and Mello Yello® were added in the 1970s. Minute Maid®. the Company invested heavily to build plants in Eastern Europe. 1990s … New and growing markets Political and economic changes opened vast markets that were closed or underdeveloped for decades. 1970s and 80s … Consolidation to serve customers As technology led to a global economy. becoming generally available in 1960. 12. consumers had choices of Coca-Colapackage size and type -.

customers and communities are the foundation on which the entire business grows. Through the world’s largest beverage distribution system. vitaminwater®. Simply® and Georgia®.7 billion servings a day. the Company’s portfolio features 15 billion dollar brands including Diet Coke®. refreshing consumers with more than 500 sparkling and still brands. juices and juice drinks and ready-to-drink teas and coffees. support active. Globally. Diet Coke. Led by Coca-Cola®. inclusive work environment for our associates. With an enduring commitment to building sustainable communities. Powerade®. Fanta®. Minute Maid®. As was true a century ago. Fast Facts: • Established: 1886 • Ranking: We own 4 of the world’s top 5 nonalcoholic sparkling beverage brands: Coca-Cola. we are the No. create a safe.distinctiveness of local markets. strong locally based relationships between Coca-Cola bottlers. consumers in more than 200 countries enjoy the Company’s beverages at a rate of 1. our Company is focused on initiatives that reduce our environmental footprint. healthy living. and enhance the economic development of the communities where we operate. Sprite®. Coca-Cola Zero®. 1 provider of sparkling beverages. The Coca-Cola Company Fact Sheet The Coca-Cola Company is the world’s largest beverage company. the world’s most valuable brand. Sprite and Fanta .

. • New York Stock Exchange Ticker Symbol: KO Our Mission: • To refresh the world. and milk. and still beverages such as 100 percent juices. Our Commitment to Sustainability – 2009/2010 Highlights: • Respecting People: We offered more than 1.and soy-based beverages. sports and energy drinks.500 products including diet and regular sparkling beverages.. In addition to our product and packaging innovations. juice drinks. • Operational Reach: 200+ countries • Consumer Servings (per day): 1. • To inspire moments of optimism. teas and coffees. • To create value and make a difference.• Company Associates: 139. Quality Products: We launched more than 150 low and no-calorie products in 2010. PlantBottle is a fully recyclable PET plastic bottle that is up to 30 percent made from plants.600 worldwide (as of December 31.5 billion PlantBottle packages.720 training classes to Company associates. • Protecting the Environment: In 2010 we introduced more than 2. • Offering Safe. 2010). as well as more than 200 juice and juice drink products. we support more ...7 billion • Beverage Variety: We offer more than 3. waters.

thecocacolacompany. For more information about our Company. To continue to thrive as a business over the next ten years and beyond. Mission. Vision & Values The world is changing all around us. Our Mission . please visit our website at www.5 billion unit cases worldwide. We’re committed to have a physical activity program in every country where we operate by 2015. • Almost 70% of our net operating revenues and nearly 80% of our unit case volume were generated outside of North America. We must get ready for tomorrow we must look ahead. That's what our 2020 Vision is all about. understand the trends and forces that will shape our business in the future and move swiftly to prepare for what's to come. The Coca-Cola Company and The Coca-Cola Foundation made charitable contributions of $88 million to sustainable community initiatives worldwide. • Operating cash flow grew 16% to $9. It creates a long-term destination for our business and provides us with a "Roadmap" for winning together with our bottling partners. • Supporting Communities: In 2010. 2010 Financial Highlights: • Unit case volume grew 5% to 25.5 billion.than 250 nutrition education and physical activity initiatives in more than 100 countries.

it's up to me ..Our Roadmap starts with our mission. • Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities. quality growth. To create value and make a difference. Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.. which is enduring. • • • • Leadership: The courage to shape a better future Collaboration: Leverage collective genius Integrity: Be real Accountability: If it is to be. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. together we create mutual.. • Partners: Nurture a winning network of customers and suppliers. enduring value. • • • To refresh the world. • Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities. Our Winning Culture Our Winning Culture defines the attitudes and behaviors that will be required of us to make our 2020 Vision a reality. Our Vision Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable.. lean and fast-moving organization. To inspire moments of optimism and happiness. • • People: Be a great place to work where people are inspired to be the best they can be. • Productivity: Be a highly effective. Live Our Values Our values serve as a compass for our actions and describe how we behave in the world.

optimism and fun . customers and franchise partners Get out into the market and listen. passion. we do well Focus on the Market • • • • • Focus on needs of our consumers.• • • Passion: Committed in heart and mind Diversity: As inclusive as our brands Quality: What we do. observe and learn Possess a world view Focus on execution in the marketplace every day Be insatiably curious Work Smart • • • • • Act with urgency Remain responsive to change Have the courage to change course when needed Remain constructively discontent Work efficiently Act Like Owners • • • • Be accountable for our actions and inactions Steward system assets and focus on building value Reward our people for taking risks and finding better ways to solve problems Learn from our outcomes -.what worked and what didn’t Be the Brand • Inspire creativity.

and international business community. the world’s largest voluntary corporate citizenship initiative. “Our commitment applies to The Coca-Cola Company and all of the entities that it owns or in which it holds a majority interest. labour standards. corporations. The Coca-Cola Company is the world’s largest beverage company.S. "Our support for the United Nations Global Compact is a formal expression of The Coca-Cola Company's commitment to conduct our business with the utmost respect for universal principles around human rights. “ .S. responsible environmental practices.” said Georg Kell.The Coca-Cola Company Joins UN Global Compact (New York. In the most recent fiscal year the company posted net operating revenues of approximately $23 billion. where more and more companies are engaging. “Coca-Cola’s participation is an affirmation of the growing momentum of the Global Compact around the world and particularly in the U. Executive Head of the Global Compact. market. Headquartered in Atlanta/Georgia. "The Coca-Cola Company is in a powerful position to advance the tenets of corporate responsibility and the Global Compact’s ten principles in the areas of human rights. Coca-Cola Chairman and Chief Executive Officer E. including a number of major U.” The Global Compact is the world’s largest corporate responsibility initiative with 2. 8 March 2006) – Reflecting the growing importance of corporate responsibility to the U.S. workplace standards. and anticorruption. the Global Compact aims to balance global reach with local contextualization of its ten principles and related corporate citizenship issues. The Coca-Cola Company announced today that it has officially joined the United Nations Global Compact. the company has one of the world’s most extensive distribution systems and markets a variety of beverages in more than 200 countries." said Mr.900 participants and stakeholders from 90 countries. Neville Isdell informed UN Secretary-General Kofi Annan of the company’s commitment to the Global Compact and its ten principles during a meeting at United Nations Headquarters. Through its web of approximately 50 Local Networks spanning every region of the world. Isdell. the environment and anti-corruption.

For more information about The Coca-Cola Company. package. coffees and sports distributor. and sell the finished products to retailers. The Coca-Cola Company (NYSE: KO) is the world’s largest manufacturer. please visit www. Through the world's largest beverage distribution including UNICEF. waters. The company is working in partnership with various United Nations organizations. Georgia. consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1. “By joining the Global Compact. Based in Atlanta. Coca-Cola has an opportunity to build on its already impressive work and help contribute to a more sustainable and inclusive global economy. teas. About The Coca-Cola Company The Coca-Cola Company is the world's largest beverage company. please visit www. The Coca-Cola Company operates in over 200 countries and sells more than 400 different brands that produce over 3000 different products. the Company markets four of the world's top five soft drink brands. Kell noted that The Coca-Cola Company has in recent years implemented a range of corporate citizenship initiatives and projects around the world including programs related to HIV/AIDS. and marketer of non-alcoholic beverage concentrates and syrups. civil society and governments to advance universal principles in the areas of human rights.3 billion servings each day.unglobalcompact. water sanitation and minority empowerment. United Nations Development Programme and UNAIDS. [1] . including Diet Coke. including diet and light soft drinks. Fanta® and Sprite®. juices and juice drinks. recognized as the world's most valuable brand. labour standards.Mr. on many such projects. including the famous Coca-Cola and Sprite lines of soft drinks. the environment and anti-corruption. Along with Coca-Cola®. KO sells concentrated forms of its beverages to bottlers who then produce. and a wide range of other beverages. About the UN Global Compact Launched in 2000. For more information." he said.coca-cola. labour. the UN Global Compact brings business together with UN agencies.

Dollar (USD). which constitutes 78% of KO’s sales. the traditional CSD market is still large in terms of both revenues and volume and highly lucrative. Coca-Cola has remained profitable.S. The size and variety of KO’s offerings in the CSD category. has allowed KO to maintain its share of this important market. [4] Despite these challenges. decreased consumer spending in Coke's large North American market compounds the challenge of rising costs and a weak economic environment. coupled with the unparalleled brand equity of the Coca-Cola trademark. exposing it to currency fluctuations. Coca-Cola earns approximately 75% of revenue from international sales. Strong international growth has also more than offset a weak domestic market. and the plastic used in bottles. KO has also responded to consumers’ changing tastes with new. [3] Finally. [2] KO’s profits are also vulnerable to the volatile costs for the raw materials used to make drinks . nonCSD product launches and acquisitions such as that of Glaceau[5].the corn syrup used as a sweetener. Though the non-CSD market is growing quickly.Growing consumer preference for healthier drinksand increasingly saturated markets has resulted in slowing growth rates for sales of carbonated soft drinks (abbreviated as CSD). which are particularly adverse with a stronger U. thealuminum used in cans. . Furthermore.

Both companies have significant presence in the domestic market. PEP.e. though none hold a significant percentage of the global market. While this led to strong growth through much of the decade. ready-to-drink (i.S. particularly in the developing world. South Africa. [12] There are various other concentrate manufacturers and beverage franchisers across the world. again. [11] In addition to PEP. PepsiCo (PEP). with 90% market share. Coca-Cola easily trumps Pepsico. At the same time. among others. a market in which KO does not participate.. relfecting the company’s desire to concentrate on its strongest markets. but KO sells more beverages outside of the U. The global market is a different . Pepsi is the undisputed owner of the U. Mexico. Dr Pepper Snapple Group (DPS) also sells beverages internationally. canned) coffee and tea market. because Coke generates so much of its revenue abroad. similar to an operation they already have in Brazil. specifically in Australia. The company is also interested in developing a joint venture partnership for growing mangoes. Pepsico's heavy dependence on North America makes it much more susceptible to a slowing US economy. Furthermore.Global Footprint When it comes to international presence. makes only 42% of its net revenue from outside the U. meanwhile. but the new company since sold its businesses in all markets except Australia and North America. Coca-Cola Company Must Grow Its Coffee and Tea Lines With a partnership between Starbucks. DPS's predecessor Cadbury Schweppes (CSG) had previously sold beverages in Europe. weakness in emerging market economies could easily slow this momentum.[9] International Competition Internationally.. it stands to suffer from the continuing strengthening of the dollar as sales denominated in foreign currencies are suddenly worth less money back in the US.S. Coca-Cola's larger global footprint exposes it more to international economic forces. and Hong Kong.S. and Canada. and a large portion of PEP’s income comes instead from its snack business. DPS generates only 10% of its revenue from abroad. KO receives nearly 80% of its operating income from international sources and holds over half of the global market share for non-alcoholic beverages. instead focusing on particular geographic regions. the Coca-Cola Company’s largest competitor is.

Coca-Cola's Georgia product line owns over 30% of the international market. Increasingly Coca-Cola has found that its sheer size works against it. See also: . which is supported both by Pepsi's distribution strength and Starbucks' brand recognition. easily dwarfing Starbuck's 4%. effectively ruling out the acquisition of anything other than marginal products. Since 2006. the Pepsi-Starbucks partnership has started to exert pressure on Coca-Cola Company's international sales with the 2008 beginning of its two year expansion into new markets. though.story . iced teas and coffees. Coca-Cola will have to protect its sales from the new competition. It owns four of the world's five best-selling soft drinks. bottled waters. controlling more than half the global market in carbonated soft drinks as well as a substantial chunk of the non-carbonated segment. the company's performance has begun to fizz once again. But the company also sells almost 500 other beverage brands ranging from variants like Diet Coke and sister products such as Fanta and Sprite to a vast range of carbonated and non-carbonated juice-based drinks. However. including bottled water. Its principal brand is of course Coca-Cola itself. Competition authorities now watch the company's every move.[10] The Coca-Cola Company is the world's biggest drinks company. including China. the world's best-known and most valuable brand. and market saturation and economic downturns in both emerging and mature markets caused sales growth to stall for more than a decade. mainly through aggressive development of non-cola products.