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INDUSTRIAL DESIGN

Main reference : Karl T. Ulrich & Steven D. Eppinger, Product Design and Development, McGraw Hill, 5th Edition, 2012. Teaching Module, BMFR 2113

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Masni-Azian, A. 2012

Enlighten me.
Tell me, which chair would you choose – say, as a substitute to the chairs in your classroom?

Masni-Azian, A. 2012

Enlighten me.
Or maybe this?

BTW, what does Industrial Design has to do with all this…? Chairs? Are you serious?
Masni-Azian, A. 2012

CHAPTER OVERVIEW

Masni-Azian, A. 2012

WHAT?? ID??
APPLIED SCIENCE + APPLIED ART

IMPROVE AESTHETICS

IMPROVE ERGONOMICS

IMPROVE USABILITY

Masni-Azian, A. 2012

WHAT?? ID??

Industrial design is the professional service of creating and developing concepts and specifications that optimise the function, value, and appearance of products and systems for the mutual benefit of both user and manufacturer
(The Industrial Designers Society of America. IDSA)

Masni-Azian, A. 2012

WHAT?? ID??
5 goals of ID when developing a new product:

APPEARANCE UTILITY EASE OF MAINTENANCE
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LOW COST

COMMUNICATION

ASSESSING NEEDS FOR ID
• Expenditure for industrial design

Masni-Azian, A. 2012

ASSESSING NEEDS FOR ID
• Importance of ID to a product  Ergonomic Needs  Aesthetic Needs Importance of ID can be assessed by answering a series of questions for each needs.

Masni-Azian, A. 2012

ASSESSING NEEDS FOR ID
ERGONOMIC NEEDS • How important is the ease of use? • How important is the ease of maintenance? • How many user interactions are required for the product’s functions? • How novel are the user interaction needs? • What are the safety issues?

Masni-Azian, A. 2012

ASSESSING NEEDS FOR ID
AESTHETIC NEEDS • Is visual product differentiation required? • How important are pride of ownership, image and fashion? • Will an aesthetic product motivate the team?

Masni-Azian, A. 2012

ASSESSING NEEDS FOR ID

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THE IMPACT OF ID
INVESTMENT COST
• Direct Cost Cost of ID services. Example: number of designers, materials cost. • Manufacturing Cost Expenses to fabricate product details. ID can also reduce manufacturing costs. Example: Surface finish, tooling cost, production cost. • Time Cost Penalty associated with extended lead time due to delay in production. Example: Refining the ergonomics and aesthetics of a product, building prototypes.
Masni-Azian, A. 2012

THE IMPACT OF ID
CORPORATE IDENTITY
• Increased product appeal. • Greater customer satisfaction through additional or better features. • Strong brand identity through consistent and recognisable appearances (eg. Colour, form, style, features). • Product differentiation. • increased market share of the organisation.

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INDUSTRIAL DESIGN PROCESS

• 6) Coordination • 5) Control of Drawing / Model • 4) Further Refinement & Final Concept Selection • 3) Preliminary Refinement • 2) Conceptualisation • 1) Investigation of customer needs
Masni-Azian, A. 2012

TIMING OF ID PROCESS
It really depends on the:

PRODUCT
TECHNOLOGY DRIVEN PRODUCT
• Core benefit is based on its technology. • Ability to accomplish a specific technical task. • Consumer will likely purchase the product primarily for its technical performance. • Example ?

USER DRIVEN PRODUCT
• Functionality of its interface. • Aesthetic appeal. • High degree of user interaction. • User interface must be safe, easy to use and easy to maintain. • Example?

Masni-Azian, A. 2012

TIMING OF ID PROCESS

PRODUCT DEVELOPEMENT ACTIVITY INVESTIGATION OF CUSTOMER NEEDS CONCEPT GENERATION AND SELECTION CONCEPT TESTING SYSTEM-LEVEL DESIGN DETAIL DESIGN, TESTING, AND REFINEMENT
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TECHNOLOGY-DRIVEN PRODUCT
No ID involvement Collaboration with marketing and engineering ID help engineering create proto. Little involvement of ID Emphasize on packaging.

USER-DRIVEN PRODUCT
Close collaboration with marketing. ID shall be in compliance to customer needs ID shall be in compliance to customer needs ID narrows down concept. Coordination with eng, manufacturing, marketing.

ASSESSING THE QUALITY OF ID
May be based on:

QUALITY OF USER-INTERFACE EMOTIONAL APPEAL ABILITY TO MAINTAIN AND REPAIR THE PRODUCT

PRODUCT DIFFERENTIATION

APPROPRIATE USE OF RESOURCES

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ASSESSING THE QUALITY OF ID

Masni-Azian, A. 2012

YOUR ASSIGNMENT IS…
• (tbc)

Masni-Azian, A. 2012

Masni-Azian, A. 2012