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FEBRUARY 8 9

Don’t miss headliners Jack Hanna, the internationally known wildlife expert, and Bob Nutting, who lives a dual life as a newspaper executive and Major League Baseball owner. Panels include All About the 3-Around • What’s Up with Editorial Pages? • New Tools for Building Audience and Revenue • Where Ohio Readers Go First: Some Good News and Scary News • and much more!
IO NEW OH
PER AS PA S

2012
N ONA ONA
e st

CONVENTION

OHIO NEWSPAPER ASSOCIATION

HILTON COLUMBUS AT POLARIS

. 19 33

CIATION SO

Room Reservations at the Hilton Columbus at Polaris Fashion Place
The special ONA group rate is $145 single or double. Make room reservations online at convention.ohionews.org or by calling the Hilton at (614) 885-1600 Be sure to reference the ONA group rate. The cutoff date is Jan. 19. Please note that rooms at the ONA rate are limited and may sellout before the cutoff date. After that, rooms are subject to availability and quoted rates may be higher. For more information go to hiltonpolaris.com.

A GREAT VALUE, AND A GREAT VENUE!
The 2012 Ohio Newspaper Association Convention will be returning to the Hilton Columbus at Polaris Fashion Place, which received rave reviews from members during last year’s convention. Members especially loved the quality of food and service at the hotel and the convenient location on Columbus’ north side. • Our special ONA group rate for rooms at the Hilton Columbus is $145 single or double. • Our Wednesday/Thursday format maintains a registration fee of $150 for members and $200 for non-members. For more information and to register online, please go to www.ohionews.org. Just a one-night stay brings you the entire convention program with a valuable opportunity to learn from industry experts and network with your Ohio newspaper colleagues. With the low price you can bring key staffers. For more on Polaris go to polarisfashionplace.com.

WEDNESDAY, FEBRUARY 8
10:30 a.m. 2 p.m.

Exhibits
Come early and check out the display of our newspaper contest entries and the offerings of our sponsoring vendors.

Ohio League of Home Dailies Meeting ONA Board of Trustees Meeting
5 - 7 p.m.

Welcome Reception

Join us in the Hilton ballroom foyer for cocktails, hors d’oeuvres and musical entertainment while connecting with friends and colleagues. Following the reception, enjoy the many fine restaurants, attractions and shopping in the Polaris area. Joining ONA members for the reception will be a number of legislative leaders and members of the executive branch.

THURSDAY, FEBRUARY 9
7:30 a.m.

Nutting

Breakfast Buffet Opens
8 - 9:20 a.m.

Welcome, ONA Report & Annual Meeting, Presentation by Bob Nutting

Bob Nutting, the CEO of Ogden Newspapers and principal owner of the Pittsburgh Pirates, will talk about the challenges and opportunities he sees in both of these fascinating roles as well as life under the media microscope as a team owner.

9:30 - 10:20 a.m.

Where Ohio Readers Go First: Some Good News and Scary News

Anthony Casale, CEO of American Opinion Research and an original member of the USA Today startup team, will provide powerful data you can use that shows local newspapers are readers’ first choice for local advertising information. He’ll also describe issues emerging in attitudes about local news. His findings are based on surveys conducted throughout the country, including comprehensive research that AOR performed in Ohio in May.

Casale

10:30 - 11:15 a.m.

Breakout Session: Weekly Newspaper Roundtable

Led by members of the ONA Weekly Newspaper Committee, this session is an open forum for our weekly newspaper members to trade ideas and best practices in such areas as news coverage, advertising, circulation, technology and the Internet. In addition, U.S. Postal Service expert Max Heath will meet individually with members who have specific, local concerns. There will be advance signups for these one-on-one sessions at our convention registration table. Members who want to meet individually with Heath should bring their 3541 for Periodicals (newspapers) or 3602-R for Standard Mail shoppers, as submitted to the USPS.

Reau

Breakout Session: New Tools for Building Audience and Revenue

Jackie Reau, CEO and founder of Cincinnati’s Game Day Communications, will speak on how newspapers of all sizes can use social media tools and event marketing to build audiences, improve brand identity and increase revenue.

11:15 - 12:00

Remarks by Joe Biden, Vice President of the United States
The Vice President’s topic will be announced in the near future.

Biden

12:15 - 1:35 p.m.

ONA Awards & Luncheon Presentation by Jack Hanna

Jack Hanna, Director Emeritus of the Columbus Zoo and the Wilds and well-known conservationist and television personality, will talk about his experiences with both conservation issues and the media. Hanna recently was in the international spotlight after exotic animals were released in the Zanesville area and many had to be tragically shot.

1:45 - 2:30 p.m.

Breakout Session: Weekly Newspaper Roundtable (continued from a.m.)
In addition, Max Heath will continue his one-on-one Postal Service meetings.

Hanna

Breakout Session: What’s Up with Editorial Pages?

Editors from three different-sized papers — Dennis Mangan, editorial page editor for the Vindicator in Youngstown; Michael Shearer, executive editor for the Newspaper Network of Central Ohio; and Gary Kiefer, Managing Editor for New Media for The Columbus Dispatch — will discuss the role of today’s newspaper editorial pages and how they’re evolving to stay relevant in the digital age. The moderator will be Ohio University’s Andy Alexander, former ombudsman of The Washington Post.

2:40 - 3:30 p.m.

Breakout Session: Hooper & Collegiate Newspaper Awards

Once again we honor the winners in all categories of the Hooper Newspaper Awards for ONA member weekly newspapers. The session will include announcement of the winners in 12 classes and presentation of General Excellence Awards plus the winners in our Collegiate Newspaper Competition. This year we’re also adding a special slide show you won’t want to miss.

Pikelny

Breakout Session: All About the 3-Around

The hottest topic in the printing world is the conversion by The Columbus Dispatch to the compact, three-around printing format and the decision by Enquirer Media in Cincinnati to then move its printing to Columbus. Three people with direct involvement in the project — Benjamin Marrison, editor of The Dispatch; Philip Pikelny, vice president of Dispatch Digital and chief marketing officer for the Dispatch Printing Co.; and Dave Preisser, vice president of operations at Enquirer Media in Cincinnati — will discuss what this new printing system means for their organizations. They’ll bring prototypes, explain how they’re resolving issues and concerns, and why they believe it can increase readership and help the bottom line.

3:40 - 4:20 p.m.

Heath

Postal Service Update

Max Heath probably knows more about the Postal Service than most postmasters, and is the newspaper industry’s leading postal expert. In this session Heath will update everyone on the latest developments with the USPS and Congress.

4:30 - 5:30 p.m.

Great Revenue-Generating Ideas — and a Chance to Win an iPad 2!

Interested in learning great, revenue-generating ideas for print and digital? Do you have a great idea you’ve either tried or always wanted to try? Submit your ideas to the ONA by going to www.ohionews.org and you’ll be entered to win an iPad 2. The best submitted ideas will be shared in this session, which will be facilitated by nationally known advertising consultant Mel Taylor.

5:30 p.m.

Taylor

Adjournment
For more information and to register online, go to www.ohionews.org.