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Guerrilla Marketing For Real Estate Investors:
101 Ways To Market Your Business
MARK EVANS, DM & JAY CONRAD LEVINSON
DM M Publishing Deal Maker M Publishing, LLC
Get your Bonuses by going to: www.101WaysToGetLeads.com/599
Guerrilla Marketing For Real Estate Investors 101 Ways To Market Your Business™ © Deal Maker Publishing, LLC All Rights Reserved. This publication may not be reproduced, stored in a retrieval system, or transmitted in whole or in part, in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, except for personal use, without prior express written permission of the author. ISBN #: 9780978817022 Printed in the United States of America This publication is designed to provide competent and reliable information regarding the subject matters covered. However, it is sold with the understanding that the author and publisher are not engaged in rendering legal, financial, or other professional advice. If legal or other expert assistance is required, the services of a professional should be sought. The author and publisher specifically disclaim any liability that is incurred from the use or application of the contents of this book. All companies and domains are registered trademarks of their respective companies and we are, in no way, shape, or form, endorsed or affiliated with any company. Please visit our website at www.MarkEvansDM.com The author and publisher would like to acknowledge and thank the participants in this book who have granted us permission to cite their trademarked and copyrighted materials and publications.
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Table of Contents
Dedication About the Authors Author Notes Chapter 1: Fifteen Minutes a Day Chapter 2: What Business Are You In? Chapter 3: The Secret to Creating Strong Classifieds Chapter 4: Video Marketing Chapter 5: Your Real Estate Investing Website Chapter 6: Writing Your Way to Success Chapter 7: Marketing Online Chapter 8: Marketing Offline Chapter 9: Special Reports Equal More Money Chapter 10: Outsourcing – Key to Exponential Growth Chapter 11: Setting Your Business in Order
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and still means to me yet today. So I dedicate this book to all those who will take this book and run with what they learn here. Thanks for being awesome grandparents. Thanks for showing up at my sporting events all of those years. &&& To my parents who are the best parents in the world and who have and will always be there to offer me guidance and support. But when you implement these words in your business. If you only knew how much that meant then. 4 Dedication This book is dedicated to you. &&& To my grandmother and grandfather. live your dreams. Ben and Reah Evans who allowed and encouraged me to ask a million questions a day. you will grow a real estate business that most will only dream of. Get your Bonuses by going to: www. you will succeed at the highest levels.com/599 . but not always easy: Go for your dreams! More importantly. Without you.101WaysToGetLeads. My main word to you? It’s simple. Thank you for being so selfless and giving me more then any kid could ever imagine. the words are merely words. the reader.
” By achieving all of this (and more!). These online tools allow investors to easily create multiple streams of income online in their sleep. As such. guidance and direction through his many programs. Get your Bonuses by going to: www. DM. Not only is Mark a real estate investor but he has subsequently become a successful real estate investing coach. He is a master at creating multiple streams of income and is a life-long student of marketing. DM. 5 About the Author Mark Evans.101WaysToGetLeads. He gets excited about helping others who are ready and willing to help themselves! His willingness to help is more than just words— Mark offers simple but powerful instruction. This zeal for life and reaching out is reflected in the fact that he donates book sale percentages to many well-deserving charitable foundations. This three-time best-selling author (with many more to come) has a passion and a zest for life that is infectious. Mark Evans. truly does live up to his title of Deal Maker. “We can always do more by helping others to achieve their goals. Says Mark. he has turned his attention toward reaching out to others to teach them how to live life on their terms. Mark has developed many groundbreaking online systems and best-selling real estate products. is a full-time world traveler and full-time virtual real estate investor.com/599 . and has students all around the world. These philanthropic endeavors help those less fortunate.
Guerrilla Marketing is most the powerful brand in the history of marketing. Upon his return to the US. His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs across the globe. he joined J. towed a Jeep. bought an RV. he has been part of the creative teams that made household names of The Marlboro Man. Clean. Morris the Cat.101WaysToGetLeads. a popular website at www. at their lakefront home outside Orlando. A winner of first prizes in all the media. plus 59 other business books. Walter Thompson as Senior VP. His studies in Psychology led him to advertising agencies. and powers The Guerrilla Marketing Association. Jay and Jeannie Levinson sold their home. Get your Bonuses by going to: www. and ended up. United’s friendly skies. a support system for small business. 6 Jay Conrad Levinson is the author of the best-selling marketing series in history. listed among the 100 best business books ever written. After living in the San Francisco Bay Area for 35 years. Guerrilla Marketing.gmarketing.com. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. His books have sold more than 21-million copies worldwide. Sears’ Diehard battery. where he served as Creative Director. including a Directorship at Leo Burnett in London. raised in Chicago. six years later. He was born in Detroit. The Pillsbury Doughboy. and graduated from the University of Colorado. Tony the Tiger.com/599 . Mr. and the Jolly Green Giant. Allstate’s good hands. Today.
and close to their 26 grandchildren—their own personal Disney World.com/599 . Jay Conrad Levinson. Get your Bonuses by going to: www. Nobody on earth is as qualified to write about Guerrilla Marketing than the Father of Guerrilla Marketing. 7 Florida.101WaysToGetLeads.
• • • • Get your Bonuses by going to: www. you are going to be handed some of the simplest and most powerful ways to gain instant credibility. and you will learn how to accomplish these marketing strategies using little or none of your own cash. With regard to the real estate investment industry. Ideally. Their businesses have hit the skids! Why? Because they have yet to grasp the fact that first and foremost. I know that there are many great and talented people involved in this business wondering how they’re going to eat today. they are marketers. it’s all about perception and not about who you are or where you are at the time of marketing. not days.101WaysToGetLeads. You will be a businessperson of integrity whose word can be counted on and trusted. Simply put.com/599 . 8 Author Notes Do you want more buyers for your real estate deals? Do you want to get more money to do more deals? Do you want to get that money without having to qualify? Do you want to be able to work less and make more money? Throughout this book. you will offer fair properties backed up with your personal morals and set of values. The goal with this book is to give you insight into the truth about marketing. You will learn how to acquire more clients in minutes. Obviously. these foundational basics should go without saying and should apply to all business endeavors.
” Not by a long shot. 9 Believe me when I say that this book is going to challenge your beliefs about what you are capable of accomplishing! Also believe me when I say you are just one great marketing campaign away from knocking it out of the ballpark. it is not a book about business development. attract more sellers who will come to you with their deals. It should be apparent to the reader that some of the categories will offer many resources. and strategies. But—and this is a biggie—I warn you that not all marketing is created equal. I want to arm you with the knowledge that will transform you into a force to be reckoned with. and (this is my all-time favorite) create a lineup of investors who are waiting to not only purchase multiple deals from you. This book is designed to teach you to draw more buyers for your real estate deals.com/599 . This book is specifically designed to give you guidance and direction in marketing. I am going to teach you fresh ideas. but to also come to you with their deals. while other categories offer something entirely different. perspectives. And while some categories need extensive Get your Bonuses by going to: www. How to Use This Book It was never my intent to simply create a book that contained a long list of resources. Realizing you are a marketer is just the first step in getting to the next level of achieving all that you have ever dreamed of.101WaysToGetLeads. nor is this simply a process of “market and make money.
then let’s get started building your business and growing your real estate investing empire.com/599 . Actually. there are probably a number of marketing strategies listed here that you’re already using. This is not a “read-through-once-and-you’re-done” type of book.101WaysToGetLeads. You should begin to incorporate more strategies into your marketing plan only after you’ve learned how to tweak those first four or five for the best results. It is a “keep-at-your-fingertips-for-continual-reference” type of book. it is not even suggested that all of these resources must be in place in order for your business to be successful. You will want to keep it where you can refer to it often. 10 direction and explanation (such as video marketing) other categories need very little explanation (such as placing ads). easiest ways to generate more leads for your real estate business and make more money while working less. Get your Bonuses by going to: www. If that really gets your blood pumping and your heart pounding. So here you are—you have been handed the golden keys to the fastest. My suggestion is that you select four or five techniques that seem to fit well into your existing business and begin to implement them. Also.
11 Chapter 1: Fifteen Minutes a Day Keep Up With Change If you’ve been in the business of real estate investing for any time at all. The changes I refer to are those that pertain to technology and the Internet. In times past. the changes I’m talking about are greater and ultimately have more impact than what’s going on with the economy. according to Realtor. Research in the field shows that least 80% of home searches begin online. Those methods were perfectly effective for that time and era. but those days are long gone. Everyone in America and around the globe has seen and recognized these changes. we’ll talk about why that is and how these changes can affect you personally.101WaysToGetLeads. Some investors have kept up with the changes. While those economical changes are incredibly massive. a real estate investor could put a sign up on a pole and stick an ad in the local paper and the calls would just come flooding in. The “old school” ways of thinking. Everything has changed.com and Get your Bonuses by going to: www. while others have been left in the dust. and marketing no longer work in today’s high tech environment.com/599 . you’ve seen a number of changes in our industry. Obviously. the present economy has brought about monumental changes. In this chapter. working.
Today. if you answered yes. will they find you? If your answer is no. It is designed to put resources at your fingertips and to equip and enable you to become more productive. You will learn about both online and offline resources. And. their first course of action is to immediately sit down at the computer and run searches on various search engines such as Google. And when they do. or for a way to get rid of unwanted properties. because this book is for you as well.101WaysToGetLeads.com/599 . and more successful. more effective. are doers! They like to live with their fingers in every pie. by nature. Be Equipped and Enabled This book will take you on a journey through a variety of marketing resources. In essence. Every resource in this book is designed with one major goal in mind. Once you have that continuous flow. (Can you relate?) These Get your Bonuses by going to: www. because both work together and both should be used. then this book is definitely for you. and Yahoo! to name a few. 12 www.TheMoveChannel. it is designed to help your business become a hands-free operation.com. then congrats. Make Time for Yourself It’s a known fact that entrepreneurs. and that is to keep a continual flow of leads coming into your marketing system. when people want to look for houses to purchase. Bing. the next step is for you to be equipped to handle those leads through an automated system that will not demand your constant attention.
or that you must be in control of everything all the time. it’s time to be set free. Was it so you could trade one job for another? So you could work for long hours and still have no time for yourself or your family? Probably not. are great to get your business up and going. You probably started your own business in order to create a lifestyle where your time was your own. and I can tell you that the majority are slaves to their businesses. if it hasn’t. Get your Bonuses by going to: www. constantly working. are you setting things in motion to make it happen? Are you ready to? I talk to real estate investors all across this country on a regular basis.101WaysToGetLeads. It is to equip you as an investor to break free of thinking that everything depends on you. they can be highly detrimental to your health and your life. long-term. you are in for a pleasant surprise (see Chapter 10). 13 qualities that lead you to be constantly moving. Where you could set your own schedule and name your own hours. It’s time to change your thinking. remember that its success does not depend solely on you doing all the work. However. That’s why this book came into being. Nearly every strategy listed in this book can in some way be outsourced. And in case you thought outsourcing was just for huge corporations. Their time is absolutely and completely not their own. You must always remember why you started your own investing business. let me ask you: Has that happened yet? And. So. however. This book is jam-packed full of information and resources that will work wonders for your business.com/599 .
com/599 .101WaysToGetLeads. 14 I always advise investors beginning to implement new marketing strategies that they to do it themselves for few weeks. After that. this is possible. That way they become familiar with how it works and how it should be done. Find some way to outsource each task. Your goal should be to get your business to the point where it takes about fifteen minutes a day to maintain. Think for a moment how stress-free your life would be if it required only fifteen minutes of your time each day! This isn’t some far-fetched dream. they need to find a way get it off their plates as quickly as possible. Get your Bonuses by going to: www. Summary If you consistently stick to this plan. eventually you will have a business that gives you the lifestyle you’ve always dreamed about.
15 Chapter 2: What Business Are You In? Be a Marketer First I have had the privilege of working with many real estate investors from all parts of the country—and around the world! One of the most basic problems I encounter when listening to these investors is their lack of understanding exactly which business they are in! You may be thinking that’s a pretty simple question to answer: “What business are you in?” Naturally.com/599 . There are places you want to go. things you want to have. Get your Bonuses by going to: www.101WaysToGetLeads. I am writing this book because of that very reason. you are in the real estate investing business. You have your own personal dreams and goals. Once you understand this basic truth—once you find this missing puzzle piece— you can become whatever you want and you can have whatever you want. Knowledge and understanding of the basic skills of marketing can help you achieve your dreams. right? Wrong! The truth of the matter is that you must become a marketer first! This seems to be the missing piece of the puzzle for so many investors. You want to have the quality time to spend doing the things you love. In fact. you want time to spend with your family. if you are a real estate investor. things you want to do.
You know your own talents. and into your lifestyle. without marketing you have nothing. Think of how easy it will be to begin with free resources. Still others require a larger cash outlay. Some of these strategies are absolutely free! Others are of minimal cost. The goal is not for you to implement all of the resources listed in this book at the same time. Make Marketing Primary Now you know you must become an effective marketer before you can become an effective real estate investor. and your present cash flow.101WaysToGetLeads.com/599 . you want and need buyers. your resources. That would be impossible. you will come to realize that as far as business goes. 16 Think about this. And then implement them as fast as possible. As this truth begins to soak in. Get your Bonuses by going to: www. and it would likely land you in the loony bin very quickly. And buyers are attracted only through effective marketing. In this simple but powerful book you will be introduced to many different ways to market your real estate investing business. you should choose perhaps four or five marketing techniques that fit in your business. As you read through these ideas. No matter what business you happen to be in. and then move up as your cash flow increases.
Let’s look closer as to why multiple Squeeze Pages are so important. A similar principle applies to buyers. Marketing is like the proverbial snowball. I want to cover one crucial issue. they have their own Get your Bonuses by going to: www. Create Your Marketing Funnel Before we get into the broader subject of marketing. This is how to attract different prospects to your business. Regarding your online presence. and that investors have different needs than buyers and sellers.com/599 . It may take a little huffing and puffing for you to get that snowball to the brow of the hill. and that’s why it’s important to begin implementing your strategies as soon as you can. it is imperative that you have more than one Squeeze Page to act as your marketing funnel. For instance. I think you will agree that buyers’ needs are different from the needs of sellers. but once it starts down the other side—look out! Not only will it move faster and faster. when someone is trying to sell a house. they are not looking for information on the best way to get financing. A potential home seller wants to know the quickest and easiest way to move that house. These ideas and strategies are designed to provide you with the knowledge of where to market along with action plans to help you implement them. it will grow as well.101WaysToGetLeads. Create Momentum 17 There is much to be said for momentum.
” Investors have a totally different mindset. They want to learn about ways to get discounts on properties and they want to know who can supply them with choice deals. they don’t need to learn about the “Seven Steps to Selling Your Home. This can happen with a couple clicks of a mouse and for less than a cup of coffee a day.) Get your Bonuses by going to: www. Technology is just usually not their forte. In truth they lose money by not targeting Squeeze Pages to the proper audiences. one doesn’t necessarily have to be a computer geek to tap into the resources available. (See Chapter 5 for more information about Squeeze Pages. It’s a fact that many real estate investors aren’t up with the latest technology.com/599 . so many investors try to make “one size fit all.” They try to fit everyone’s needs into one website with the thought that this will save money. You want to offer them exactly what they are looking for. investors are most always repeat customers. which are simple online pages whose only objective is to “squeeze” names and E-mail addresses from potential prospects in exchange for more information. Obviously.101WaysToGetLeads. Buyers want to know about all the different financing options that are available to them. The truth is. 18 particular set of needs. They will be doing a high volume of business on an ongoing basis. Unlike the general buyers and sellers. It comes with an awareness of how important this step is in the development of your key marketing strategies. This concept is very easy to understand and actually pretty easy to implement. however. It is relatively simple to create multiple squeeze pages.
First of all. Summary 19 Know what business you are in. and your success is assured.com/599 . learn to market. Grasp the fact that no business can survive without effective marketing. then implement effective marketing techniques such as those featured in this book. Get your Bonuses by going to: www.101WaysToGetLeads.
quickest.ClassifiedAds.SaleSpider. 20 Chapter 3: The Secret to Creating Strong Classifieds Marketing Resource #1: www.USFreeAds. The key to success on Craig’s List is to stay at the top of the listings.com * Marketing Resource #12: www. Also note that Craig’s List allows photos.Oodle.com* Marketing Resource #6: www.com * Marketing Resource #4: www. You will need to create several versions of your ad.com * Craig’s List is by far one of your best. Don’t let that deter you. Occasionally.com * Marketing Resource #8: www. To stay at the top.DomesticSale.com * Marketing Resource #10: www. Marketing Resource #2: www.OLX. Craig’s List may delete your ads. as Craig’s List does not accept duplicate postings. simply re-post your listings periodically.com/599 . This is the way to get the best traffic.com * Marketing Resource #11: www.BackPage.Upillar.USNetAds.com * Marketing Resource #5: www.com * Marketing Resource #7: www. and easiest (no cost) advertising mediums online.CraigsList.com* Marketing Resource #9: www.com * * Ad services are free of cost Get your Bonuses by going to: www.Kijiji.Geebo.101WaysToGetLeads.com * Marketing Resource #3: www.
When talking about classifieds. but they also work in cyberspace. Check Your Competition Before posting an ad anywhere. and howto’s. Understand Classifieds as a Marketing Mainstay 21 Classified ads have been the backbone for many real estate investors’ marketing plans. They are both simple and effective. Because of that. spend a little time reading the ad areas you plan to target. you must know how to make the most of this strategy. This is a shame because. we are differentiating from sites that allow you to post your available properties complete with an array of photos and a complete descriptions. Once you become aware of such an opportunity. ideas. Look for ads offering similar products or Get your Bonuses by going to: www. which will keep you way ahead of the competition. we’ll cover a number of tips. unlike your local newspaper. you're competing with dozens of other ads.com/599 . the use of these sources is often completely costfree. how could you pass it up? When you post a classified ad. Online classified ads are very short—like the ones you find at the back of a newspaper. In this chapter. I have talked to many investors who are unaware of the many online classified sites that are available. Classifieds cannot only announce your properties in print publications.101WaysToGetLeads. and draw an abundance of leads to your business.
Create a title of about 40 characters or less.” “secret. or other keyboard Get your Bonuses by going to: www. and think about how you can present your case in a more compelling way.” “earn. Don't Shout Ad titles that are printed with all capital letters or which contain lots of asterisks. 22 services. Use Power Words Every professional advertiser knows that words like “free.” “guarantee.” “money.com/599 .” and “save” push people's buttons and make them want to hear more. Use a Strong Title Your classified ad is nothing more than a title in a list of titles until someone opens it and reads it.101WaysToGetLeads. exclamation points. I see lots of ads with vague titles like “More Income Now!” or “Free Information Kit. so you have to make it count. dollar signs.” Titles like “Creative Financing for your Next House.” or “Free Report: How to Sell Your House Fast” are better. Be specific. Ad titles longer than this may not be completely displayed on the screen. The title is the only way to get people interested enough to find out what you have to say. Become a student of print advertising headlines and learn how to use power words in your own ad titles (See Sidebar “The Magic and Tragic Words of Marketing”).
so craft your advertising message carefully to explain: A) What you're offering B) Why the reader might want it. In this case. They say to your audience that you're not smart or professional enough to write an effective ad title. 23 symbols are the online equivalent of shouting or using tacky flashing neon signs. including comparisons or proof of your product's advantages.com/599 . of course. so you're trying to get their attention by shouting instead. Avoid passive language such as Get your Bonuses by going to: www. If you're offering a service. explain it in terms of the real benefits people get from using it. Make sure the reader clearly understands what you're selling and what's good about it. Try to avoid lengthy case studies or anecdotes. “We offer workable plans to avoid foreclosure. as if you're talking directly to the individual reading it.” Use People Talk Write your ad in a conversational tone. Instead of “Helping Those Facing Foreclosure” say. and C) What they should do to get it. Make Your Message Complete but Concise Your reader's patience (and time) is severely limited. The trick is to include enough information in A and B so the reader is motivated to take step C. your product is real estate and discount properties.101WaysToGetLeads.
. Six Steps To Financing your New Home. Never miss a chance to publish your websites and blog site URLs. Often.. Include your phone number or other contact information in your reply statement. don’t forget that while you’re trying to communicate in a conversational tone. use active language such as “we've designed our services for. “designed. Don't cut yourself off from potential business by failing to offer communication options. 24 “our services are designed for…” Instead.101WaysToGetLeads.” The weak verb “are” has been changed to an active verb.com/599 . what you’re saying is still in print.” Also. Always make sure your ads are grammatically correct. your ad is only the fuse that ignites a productive business relationship. the next step in the relationship is where the customer asks for and receives more details about your company or what you’re offering. Use wisdom in how you can make that next step as attractive to them as possible.” or “Reply now for our free special report. Get your Bonuses by going to: www. Which of the following is more appealing? “Reply now for more information.” Make It Easy To Respond Offer your readers as many ways to respond as possible. Offer Something Free In most cases.
101WaysToGetLeads. Use Multiple Postings and Coded Responses Your ad may fit into more than one classification on an online service. If it has. Get your Bonuses by going to: www. you'll know which ads are doing better by the words people use in their replies. re-post the ad with a similar title to move it back up in the list again. When you post a series of tailored ads in different places. Check the ad's position each day to make sure your ad hasn't slipped down into oblivion. The ad you posted yesterday to the first screen of ad titles will today be pushed down two or three screens by the influx of ads posted after yours. A customized ad for each area will magnify your visibility. use different response keywords so you'll be able to tell which ad or ads are pulling the best.com/599 . Never mind that such ads could be rejected by the ad area or newsgroup's moderator. Check Your Ad's Position Regularly 25 Online classified ad areas change quickly. That way. Ads located on the first two or three screens are far more likely to be read than ones buried further down. or you may be able to tailor it so that it does. such ads could cause the people you’re trying to reach to ignore all of your posts entirely. On the other hand. don't post the same ad to several different areas just for the sake of visibility—such “cross-posting” will identify you as someone too lazy to make sure their ads are appropriate for each area.
Successful marketing is concerned not only with what you say in your marketing. they work only if you know how to make the most of them. But like any marketing weapon. If you're creating a marketing strategy. Follow these strategies when creating and placing your ads. Tragic words doom great ideas to failure. Hard-nosed marketers have been using many of these words Get your Bonuses by going to: www. but also with how you say it. A lot of people realize that a great idea must be expressed with great words. But only successful marketers actually know those words. and you'll be well ahead of the competition. in addition to being a preventable error. 26 Summary Classified ads are popular because they work. and enrich your marketing vocabulary (not to mention your bank account) by using them liberally.com/599 . The Magic and Tragic Words of Marketing Magic words propel great ideas towards profitability. I have this suspicion that magic words in your marketing materials lead to magic numbers in your financial statements. you ought to start becoming aware of these words. Successful marketers know the difference.101WaysToGetLeads. Saying the right thing with the wrong words is a waste of time and money. Ouch! One of the more intriguing aspects of the magic words is their durability.
com/599 . Most of these words have been verified in daily usage since Day One of marketing. Get your Bonuses by going to: www. “I love you” will never sound trite. presentations—wherever you can.101WaysToGetLeads. with these words still generating sales for successful marketers all across the nation. Other words have the power to turn prospects off and cause them to think thoughts that could be detrimental to your business. blogs. Can you write potent marketing copy without magic words? Yes. Certain words have the power to turn prospects on and motivate them to think the right thoughts about your business. They describe what people want. It's also possible to walk from San Francisco to New York on your knees. Use them in your advertising. Here are words successful marketers are using to win profits and influence people: FREE BENEFITS SECURITY ONLINE GAINE HOW TO PRECIOUS PROUD NATURAL SOLUTION LOVE RIGHT SALE VALUE MONEY ADVICE YOUR PEOPLE FAST MAGIC SAFE YOU NOW FUN HAPPY NEW SAVE SECRET EASY WHY WANTED ALTERNATIVE WINNINGS PROVEN DISCOVER INTRODUCING SUDDENLY GUARANTEED HEALTHY COMFORTABLE These words carry a great deal of weight. brochures. E-mails. websites. yet they maintain their magic. telemarketing. 27 since the turn of the last century. signs.
They can undermine your marketing effort. Get your Bonuses by going to: www. The marketing battlefields are littered with dead marketing campaigns that were undermined by words that were trendy or faddish. So as not to be guilty of word abuse. Many marketers know the pain of marketing that didn't pull. It is very uncool to use such words. Successful marketers stick with the magic and avoid the tragic.101WaysToGetLeads. They offer things that people are looking for. stay on the alert for these tragic words in any of your marketing: BUY WRONG FAIL SELL HARD DIFFICULT FAILURE BAD LIABILITY DETAILS DEATH ORDER DEAL WORRY LOSE OBLIGATION DECISION COST LOSS CONTRACT These words make readers lose interest and stop reading. But in marketing.com/599 . 28 They make people read on. But few of them know that one tiny word may have been the reason. there are uglier words than these in the language as well as more beautiful words than the magic words. beautiful refers only to the looks of your financial statement. there are tragic words that lead somewhere you don’t want your readers to go. Undoubtedly. As there are magic words to speed you on to marketing success.
France.YouTube. it is geared more toward professionals.101WaysToGetLeads. UStream also offers the capability of posting streaming video on your site.DailyMotion.com is an interactive online video platform for uploading. their Get your Bonuses by going to: www.TubeMogul. Marketing Resource #17: www.MetaCafe. MetaCafe looks for broadly entertaining videos. Marketing Resource #15: www. (See the following chapter for directions on how to create your own videos. but there is also a paid business service.com/599 . When you upload a video to TubeMogul.com is a site where you can upload videos. Marketing Resource #16: www.com for uploading the videos that you have created. sharing.) Marketing Resource #14: Use www. Marketing Resource #18: www. It began business about the same time as YouTube. 29 Chapter 4: Video Marketing Marketing Resource #13: Use www.UStream.Viddler.com is an online video distribution company. this one site gets over two billion views a day. and forming groups around videos. Marketing Resource #19: www. tagging.com is a video sharing service website that is based in Paris.TrafficGeyserStore.tv is yet another site that offers the ability to create and post your own videos. Viddler provides a free service for non-commercial users. enhancing. commenting on.com to distribute videos to many locations. however. not uniquely personal ones.
Some of the sites include YouTube. and more. this is an excellent way to connect with your prospects. you’ll see just how easy it really is and you’ll kick yourself for having waited so long to add it to your marketing regime. For some. manageable pieces that anyone can take on. and 2) simplify different methods and show you just how easy and simple it can be. video marketing seems a formidable and daunting task. Yahoo. DailyMotion. Google. But after reading this chapter. Others feel inadequate and believe it’s just too difficult. At first glance. 30 system automatically submits it to several online video websites.com/599 . This is particularly true in the area of video marketing. MySpace. First of all. This is a free service! Video Marketing Made Easy It’s no secret that the Internet has changed everything about the way people do business today. Advantages of Videos Let’s look at some of the advantages of using videos. Much of why I have written this book is to 1) break marketing down into bite-sized. it’s overwhelming and they aren’t sure where to begin. This saves time and generates exposure. There are many reasons why they do this. I talk to many real estate investors who tend to shy away from all that technology and the Internet offers to them. Your personality Get your Bonuses by going to: www. MetaCafe.101WaysToGetLeads.
set up your account and begin uploading videos to it frequently. seven days a week. YouTube The biggest online video service is one you’ve no doubt heard of. Those who watch the video are getting acquainted with you simply by “tuning in. plug in and upload and Viola! You have a show online. I encourage you to get on over to the site. 31 and your message can be shown on the Net twenty-four hours a day. but using videos is one of the easiest and one of the fastest growing advertising segments online. etc.101WaysToGetLeads. You can shoot the video directly from your computer camera on your computer or you can purchase an iFlip.) who are browsing the Net at two in the morning will have access to your personalized information. This is a big plus. There are of course. think again. many ways to drive traffic to your site. Your site visitors (or blog visitors. and that is www. is needed. Very little editing. If you are not at present utilizing this incredible resource. See the Marketing Resources at the beginning of this chapter. It is okay to have an amateurish looking video as it gives the video more character.YouTube. If you think you have to be a professional videographer. You shoot the message. Get your Bonuses by going to: www.com/599 . if any.” There are many free services to place your videos.com.
Once you have selected your target market (or your audience) there are many different approaches to each one of those prospects. Getting Started I want to show you different ways to create videos and to maximize the time it takes to do this activity. This is what is known as target marketing. Get your Bonuses by going to: www.NYTimes. 32 YouTube is the second largest search engine in the world right behind its parent company. Let’s look at the example of targeting to real estate buyers. The first thing you must figure out is who you want to attract into your marketing funnel with this video. I have seen statistics that claim there are over a billion videos watched per month on YouTube (Bits.101WaysToGetLeads. I will also share some basic scripts to get you going and to help you launch out into some successful video marketing.Blogs.com/2010/06/01/youtube-dominates-online-videoviews). Once you catch on to how easy this is.com/599 . This equals a TON of possible traffic to your real estate investing website. Google. Is it: • • • Real estate buyers on the retail side? Motivated real estate sellers? Real estate investors who want to buy discount properties? Remember that it is crucial to ask this before doing any type of marketing. it’s a piece of cake.
they are learning new information. you would then want to educate your prospect on what they need to do to qualify for a rent-to-own deal. I would try to keep each video under five minutes since most people who browse the Internet have a short attention span. which would be the welcome video and would simply explain the whole concept of rent-to-own plans and how they can be set up. If so. They want to grab the information and move on. You can say something like: Get your Bonuses by going to: www. Drive up to this property with a little iFlip in hand. For instance you might say. and little patience. 33 We can sell the house on a Rent to Own agreement. Say you have a property for sale.” Believe me when I say that people enjoy these kinds of training videos.101WaysToGetLeads. At the close you will tell them to watch Video #2.com/599 . This instruction could be broken up into multiple videos. They are getting to know you. How To Begin You might begin with Video 1. “If you like this video get on over to [insert your Squeeze Page URL here] where you’ll find even more high-quality teaching videos. Let’s look at another example. and they feel you have now given them a gift of considerable value. Be sure to tell your visitor to go to your site and opt in for more videos.
YourURL.” and this is one of those ways.com/599 .” As you continue with the tour. I’m with 34 www. Let your personality come through. “Now we’re approaching the front door. This is super simple and easy to do.101WaysToGetLeads. We are now walking into the front hallway. Take a look at this attractive entrance to the home. As you can see. I hope your imagination is working ahead of me and that you’ve already realized that this same technique will work with all properties from rental properties. You don’t even need to be on camera with this method. to commercial buildings or single family homes. Notice the hard wood floors. Remember you are always creating ways to streamline your “leads funnel. Get your Bonuses by going to: www. Have fun with it. I’m at 123 Any Town Street right now. Encourage that viewer to go to your website to get the rest of the details. leading your viewers on the grand tour. the houses in the surrounding neighborhood are also exceptionally nice houses. 2-bath home sitting on a cul-de-sac with a fenced in back yard with great trees. the spacious 8-foot ceilings. Would you look at this new paint in the living room. “Hello my name is ________________. You are just walking through the house with a camera in hand. always add a “call to action” at the close. As you can also see. Talk as though you are chatting with a friend. it’s a very nice 3-bedroom. so to speak.com.
You can get such software online. To locate it just go to Google. Now that the video is tagged. the next step is to make sure your Squeeze Page address is on the video.101WaysToGetLeads.com and type in “Free Video Editing Software. 35 the ugly and the nice alike. This allows you to market to them and begin building a long-term relationship. When creating your video always mention your URL (address) at least twice—once at the beginning and again at the end. So utilize this simple tool and leverage it to the fullest. they will put their name and E-mail into your system. Get your Bonuses by going to: www. Channel Viewers to the Website You have a chance to be seen by thousands of people around the world through your video.com/599 . Here’s an outline of a basic script: Intro: Hello! Mark Evans DM here with MarkEvansDM. The main purpose of your video then is to channel these viewers to your website.com Body: Put your content here. This is simple and easy and can be done with basic video editing software. While there.” Browse through the selections shown and find the one that fits your criteria and go from there.
com. There is a great service that allows you to upload your video one time and then let their system distribute to the sites that you select.TrafficGeyserStore. I’ll see you there! You see now just how easy it is to add this vital bit of information. you will definitely want to take a closer look at this service. This is the same service I use: www. I hope you are starting to see the power in this simple strategy of using videos to start marketing your real estate business. Depending where you are in your business. Below I’ll give you a few ideas in how to get this moving today! Video Distribution If you are like me and you don’t like uploading to every single video service out there. 36 Exit: Well. This is a huge time saver. Some will see and hear it.com/599 . Get your Bonuses by going to: www.101WaysToGetLeads. then check this out. I hope this video helps you get moving in the right direction. To get more great videos and free information visit my website at www.com. Some will hear your website address and some will see it. This may be the only impetus needed to drive them to your webpage. There are many different sites that you can upload your videos to—and the more the merrier.MarkEvansDM.
Step 4: Will it be perfect? Absolutely not. So here’s your action plan: 37 Step 1: Go to www. You can always delete it once you get your next one out there. If you don’t. This might take all of five minutes or less. Like anything else in life. This presents a more professional appearance. you will get better and better with practice. Be sure to set a time limit on this.YouTube.101WaysToGetLeads. Just get the video up and get it onto YouTube. Step 3: Now that you have selected your target market audience. Step 2: Ask yourself this question: Who do you want to attract to your marketing funnel? Grab a blank sheet of paper and begin to brainstorm of all the ideas you have on what to shoot a video about. Consider using your website address or your business name as your YouTube username. Sample Script Below I’ve given you a simple script to use to get your first video done: Get your Bonuses by going to: www.com and set up your account for your videos. You will probably mess up. you will want to create a simple script on what to say. I’d say 30 minutes or less will do just fine. but that’s okay.com/599 . you’ll never get it out of the gate.com as quickly as possible.
com/599 . So put this book down. I’m ____________________with www. you will be learning a great deal of amazing information here.com to get more free information. I challenge you to stop reading right now and do steps one through four and clear away the confusion.YourURL. 38 Hello. How to sell a house).com. I’m excited to be sharing this video with you. Get your Bonuses by going to: www. You’ve already seen how easy it is to do this. Set a Deadline and Do It! The key factor in accomplishing any of the marketing techniques offered in this book is to set a deadline for yourself. In the meantime be sure to visit me at www. get going.YourURL. If you are doing this for the first time.101WaysToGetLeads. you can set up your account. and time yourself. You’re in for a real treat. How to buy a house. everything’s a piece of cake. Trust me. Do it as soon as possible. We are here to help you any way we can. This is important in jumpstarting the activity. Over the next few weeks and months. your first one will be the most difficult (if you can even call it difficult). so make sure you check back often to learn more about ______________ (How to make money in real estate. After that. set up your video and then have it broadcasting out to the world within 32-minutes from start to finish.
Summary 39 As you can see from above it’s all about doing it. you can also upload your videos on these highly personalized sites. Let’s be honest—we all procrastinate. but the people who jump in and do it are the ones who will win big over time. not just reading about it and thinking on it.com/599 . Once you have your own Squeeze Pages (see Chapter 5). and perhaps your own blog (see Chapter 6).101WaysToGetLeads. Get your Bonuses by going to: www. Social networking is yet another tool you can utilize when you want to upload videos—such as your profile pages on FaceBook and LinkedIn (see Chapter 7).
I find that some real estate investors are intimidated by the thought of creating their own personalized Squeeze Pages. 40 Chapter 5: Your Real Estate Investing Squeeze Pages Marketing Resource #20: Build your own personalized Squeeze Pages (or have them built) and see to it that it is filled with interactive features that say “come on in” to the site visitor. Almost everything else you do both online and offline can work in tandem by driving prospects to your Squeeze Page where you will capture contact information and build your contact lists. As with other aspects of technology. www.com/599 . By letting this intimidation have the last say. but as I said.101WaysToGetLeads. it’s difficult for me to imagine being efficient.VirtualRealEstateWebsites. Personalized Squeeze Pages are the heart and soul of your online marketing thrust. And I say why make it any harder to do business then we have to.com Your Squeeze Page is the Heart and Soul of Online Marketing Personally. Get your Bonuses by going to: www. these investors are missing out on one of the most powerful marketing tools available today. I know it is done. it’s difficult for me to imagine real estate investors in this day and time trying to run their businesses without Squeeze Pages.
000 plus a monthly hosting fee. The www.000 . suffice to say that you can easily outsource this project if even the easiest site builder is not your cup of tea. your business. Let your personality shine through with photos of you.$5. I prefer you not waste your time and energy. however. Get your Bonuses by going to: www. (See more about these services in Chapter 11. And you can do this for the cost of less than a cup of coffee a day. because today. you already know how very simple it is to create a video. I love what technology can do for you in this business.VirtualRealEstateWebsites. You can upload your videos onto your personalized Squeeze Pages. But no more.101WaysToGetLeads. Alive and Interactive The key to an effective Squeeze Page in today’s market is that the site be alive and interactive. From reading the chapter on videos. creating your own Squeeze Page (or paying to have one created) was a huge—and expensive—undertaking. Become a real person to the site visitor. They are good and you can set them up in 10 minutes or less. Build-Your-Own Squeeze Page 41 Years ago. Heck.com service offers customizable Squeeze Page solutions for real estate investors. Plan on investing around $1.com/599 .) We’ll be talking more about outsourcing in Chapter 10. and perhaps even your family. they can even make you money without you ever doing a real estate deal which is great for you. you can quickly set up sites with all the bells and whistles that are used by investors all over the world.
A link to your personal blog is also a great idea. and never even takes a smoke break. If you have no testimonies. never takes a lunch break. Nothing speaks louder than a happy. or sellers may be interested in.com/599 . Don’t waste this important resource. Summary Think of your Squeeze Page as your storefront. This is the place were relationships are created and built. Add Resources Add links on your Squeeze Page to other resources that homebuyers.101WaysToGetLeads. This again shows your concern and involvement in their success. be sure to ask for testimonies. (See more about blogs in Chapter 6. you will capture contact information and begin to build a quality list (see Chapter 9). it can only be one of two reasons: 1) You have as yet not completed any deals. 42 This is also a great place to include testimonies from your satisfied clients. Here you are at your best 24/7! A good website never sleeps. Now do you see why I can’t imagine an investor doing business in today’s market without a website? It would be like a farmer still Get your Bonuses by going to: www. investors. in doing so. Every time you close a deal.) Here is where you will offer those free reports and. or 2) You’re not asking for positive feedback. satisfied client.
you can be more successful in every encounter. but at what cost? Marketing Yourself Once you understand that people judge you from the first moment you meet them (whether in person or online). Positioning Yourself If you haven't already guessed. Most of us don't like to accept this.com/599 . Most of us don't have a plan and a solid goal. a key part of marketing yourself is learning how to position yourself. It may get the job done. and realize that there is a range of tools available to help support your positioning. 43 using a yoke of oxen to plow his fields. The people you meet just aren't going to take the time to really get to know you. Most of us don't want to boil the essence of our personality down to just eight words. Get your Bonuses by going to: www. They're going to make a snap decision about who you are and what you stand for whether you want them to or not.101WaysToGetLeads. And most of us fail more than we ought to.
positioning effects the way you're perceived.S. We know ourselves very. We're aware of all of our skills. Did they do this consciously? Probably not. our talents. most people aren't as interested in you as you are. Who do you remember? Why? Chances are the people who stand out in your memory aren't necessarily the ones you spent the most time with.com/599 . but they are the ones with the most vivid positioning. Compare this with Grover Cleveland. Honest guy with beard who freed the slaves. Not convinced? Think positioning only works for famous people? Think about your high school days. We meet someone at a party and are surprised and offended when they walk off after just a couple of minutes.101WaysToGetLeads. These Presidents all worked hard. our strengths and our weaknesses. U. we expect that others will too. you need to choose a position. very well. Eight Words 44 Abraham Lincoln has a position in our brains. Millard Fillmore. Doesn't matter. Get your Bonuses by going to: www. And quite often. If you want people to remember something about you. but because they have no position. "Wait! I'm so interesting! How can you leave?" Unfortunately. Grant and even Lyndon Johnson. they're anonymous. Unconscious or not. Eight words.
101WaysToGetLeads. that they must consistently use it and they have to stick with it. Of course your position will evolve. It can grow and change with you. You can reject the entire system and insist on being yourself. inconsistent and difficult to detect. Be Consistent Successful marketers learn early on that they must select their own position. In fact. consciously or unconsciously. you still have one. This is one of the key messages of marketing.com/599 . it's exactly the opposite. but just about everyone you meet is going to pick one for you anyway. If you don't consciously choose a position. It may be muddy. no one can force you to market yourself." But that just means that the marketing you are doing. Capture Your Essence The message behind positioning yourself isn't to invent something brand new out of whole cloth. probably won't help you achieve your goals. "I don't want to do any marketing for myself. where you work and how high you get promoted. You must choose a position or have it chosen for you. That's your privilege. You may think. You position yourself well when you capture part of your Get your Bonuses by going to: www. You Choose 45 Of course. The position you choose for yourself will determine who you become friends with.
all work to support or tear down the image (your positioning) you establish for yourself. Take the time to sum up your position in eight short words. a position you can deliver on. people unconsciously position themselves in very unattractive ways. the way you act. And then let it evolve. but people who are sabotaging their lives by focusing on an element of their personality that others dislike. 46 essence in a few simple symbols and phrases. The way you look. talented people.com/599 . Use them to your positioning advantage. These are good people. You must choose a position you can live with. Nearly every marketing Resource in this book lends itself to establishing and furthering your position. the way you offer your online presence. All too often.101WaysToGetLeads. a position you can be proud of. Work on it until you’re happy with it. Get your Bonuses by going to: www. the way you talk.
This is also a viable site that has earned respect online for their caliber of materials.com is pretty much on par with GoArticles. 47 Chapter 6: Writing Your Way to Success In this chapter we will review a number of ways in which writing plays a big part in your marketing strategies.ArticleDashboard. always read the submission guides for each site and comply with them. Again. Marketing Resource #22: www. Articles Marketing Resource #21: www.com/599 . This is the best place to begin building your articles library as it lends a strong sense of credibility to you and your business.101WaysToGetLeads. Let’s begin with writing articles. Get your Bonuses by going to: www. Marketing Resource #23: www.GoArticles.com is the premier of all article submission sites. There are many areas online in which writing will exponentially expand your online presence.EzineArticles. as I mentioned earlier. each one of these can be outsourced. And.com comes next in popularity.
Other sites such as GoArticles and ArticleDashboard allow links within the body of the article. It can contain your personal and business bio.com.to 500-word articles and get them out into cyberspace.EzineArticles. No links are to be in the body of the article. Use Your Knowledge to Write Articles 48 Because you have the Internet at your fingertips.101WaysToGetLeads. Be sure to read the guidelines and follow them to the letter! Get your Bonuses by going to: www. They have very strict guidelines stating that all articles are to be informational only—no selling or promoting. let me give you clearer insight. you can become a researcher to share information. people who publish Ezines (online magazines) are always looking for great articles.com/599 . That resource box is created by the author of the article. When they find one (through an article site) that they like. There are numerous sites on the Net where articles are published and distributed. If that sounds boring and dead-end. The premier article site is www. business information. but in the resource box only. they download it (resource box and all) and publish it in their Ezine. Each article goes out with a resource box intact. because your resource information is growing throughout the Internet like a virus—only in a good way. People browsing the web go to these articles sites for information the same way they might run a Google search. This is called “viral” growth. and links to your blog and/or Squeeze Pages. Additionally. Take those bits of information and turn them into 300.
Blogs Marketing Resource #24: www. After all. then outsource the job (See Chapter 10).com/599 . Resist the temptation since the Google spiders are finely tuned to spot spam. hundreds of submissions would be even better. But don’t neglect this incredibly effective marketing tool. Be sure you include all pertinent information in the resources box. you’ll have a great library to your credit. In a year or so. No fees here.101WaysToGetLeads. no matter how legitimate the article may look on the surface. if this sounds like nothing you want to do. of course. offers more bells and Get your Bonuses by going to: www. The upgrade. right? Wrong. This is totally free advertising and marketing. Keep your integrity intact by setting up a regimen of writing an article or two a month and submitting them to three or four article sites. 49 Avoid Submission Tools You will find ads that offer tools to help you submit articles to all of the many articles sites.com has a free version and also a fee-based upgrade. This is a Google product and interacts well if you maintain a Google E-mail. if a few articles are great.Blogger.com is by far the easiest blog site to use. Again. Marketing Resource #25: www.WordPress.
WordPress. not hard. If you will post content to your blog on a regular basis and give needed information related to your field (real estate) people who are interested in the topic will want to visit your site and you will create a following. Two of the most popular blogs sites are www. If you can follow directions at all. The term is short for “web log. Those articles can be turned into blog entries. A Blog is an Online Journal Yet another area in which writing plays a big part is blogs.com/599 . There are many Get your Bonuses by going to: www. 50 whistles. Setting Up Your Blog As I stressed with creating Squeeze Pages.101WaysToGetLeads.com and www. This is one of the ways in which you can work smart.” In the early days of the Internet. you can easily set up your own blog. setting up a blog site is very very simple to do. If you have taken my advice about writing articles on a regular basis. However. I have good news for you. And blog entries can become articles.Blogger.com. The one you choose depends on your needs and your technological savvy. If you are unfamiliar with what a blog actually is. many major business entities maintain blogs to establish themselves as experts in their fields. it’s rather like an online journal. blogs were mostly chitchat between friends and relatives. in today’s business world.
Action Step Create your own personalized blog wherein you can expand your online presence by offering quality information and needed resources.101WaysToGetLeads. create links. and funnel visitors to your Squeeze Page. Get your Bonuses by going to: www. If you see that you simply cannot carve out the time to keep it updated. 51 attractive and professional templates to choose from. When you first begin. Provide Useful Information Give your readers information and insight into how to find the right house. or creative ways to find financing. Be sure to add your website link at the bottom of every blog post. Here’s yet another opportunity to let the world know who you are. or tips to sell a house. you will be asked to create your user profile.com/599 . By offering visitors what they want. this is an area you will want to think about outsourcing (see Chapter 10). they will come back for more. Your personal blog site is an area you will not want to neglect. You’ll be amazed at how your professional your page will look. Nothing can be more detrimental to your integrity as a neglected blog site. an opportunity to create a status as an expert in your field. You can upload videos.
Remember when you signed up for that newsletter? Or signed up for a series of tutorial E-mails? The reason those arrived in your E-mail box with such regularity is because the sender used an autoresponder.com are similar to those offered above. Either way.101WaysToGetLeads. It’s a “set it and forget it” system. Which one is best usually comes down to personal preference. If you are unfamiliar with autoresponders. It’s easy to use and offers great customer support and great tutorials. AutoResponder Letters 52 Marketing Resource #26: One of the premier autoresponder sites is www. Get your Bonuses by going to: www. Autoresponders: Set It and Forget It If you have started writing articles and creating blog entries. you have received hundreds of them into your E-mail box.com/599 . you can’t lose.DiscountEmailFollowup. it is a way to have Emails sent to your prospects on a regular basis.com.GetReponse. An autoresponder is by far one of the best marketing tools you have access to. Marketing Resource #27: The prices and features at www. While you may have never used an autoresponder yourself. with a little bit of editing these can become autoresponder letters to your prospects.
set them to go out at various intervals and then sit back and let them work. This is truly a must-have to stay sane and make it big in the real estate business. Above I have listed two of the best autoresponder sites. Each one contains easy-to-follow. 53 The idea is to write a series of letters. enter them into your autoresponder account site. you can also send one blanket E-mail to all of your contacts.101WaysToGetLeads.DiscountEmailFollowup. step-by-step tutorials. It’s a simple thing to let them know via an autoresponder E-mail. They also Get your Bonuses by going to: www. each one will contain your Squeeze Pages and blog URLs.com/599 .com offers E-mail marketing resources that also includes newsletters. Say you just came upon a great investment property and you want all the rehabbers on your list to know about it. This growing list will soon become invaluable to you. Create one message and send to all—talk about time saving and easy to do! This is not a free service. The list you are mailing to is made up of the contacts you have captured from your Squeeze Pages. Obviously. Newsletters Marketing Resource #28: www. In addition to what we call “drip” marketing (slowly dripping Emails to the recipient). but the monthly fees are extremely reasonable in light of the service it renders and for the return you get back.
Guru. This is a non-threatening way to keep up ongoing communication and let people know what you’re up to. A physical newsletter that your recipient can hold and refer back to can make a powerful impression. I prefer weekly. Your newsletter can contain newsy items about your business. monthly or quarterly newsletter. You may want to make this a part of your offline marketing strategy (See Chapter 8). Use www.com or www. Keep In Touch One of the best ways to keep in touch with prospects (or clients.101WaysToGetLeads. but there is. and also feature properties that you have available at the time. Personally. a cost to printing and mailing a physical newsletter. It’s a low-cost monthly service fee that is well worth it. either one) is with a weekly. Place these offers on your own website (see Chapter 5). of course.Elance.com/599 . Your newsletter can be sent online or by snail mail. Your eBook can be given as a freebie. eBooks Marketing Resource #22: Use your existing writings—articles or blog entries—and compile them to create an eBook. 54 offer newsletter tutorial. Get your Bonuses by going to: www. or sold for a reasonable price to create an additional stream of income.com to outsource this work (see Chapter 10).
and will serve to build relationships. you will be careful to weave in links to your websites and your blog. As you look at your articles. if you can write a special report. Once you have written ten articles.PDF995.com/599 . you will create a viral growth of your contact information.101WaysToGetLeads. (See Chapter 6 for more tips on writing. Get your Bonuses by going to: www. Put as much of your individual personality into the book as possible.) A Product of Value Have you ever thought about writing a book? If you can write an article. it will help your audience to know you better. 55 Marketing Resource #23: If you have never before created a PDF file check out www.) Your eBook provides a great service to your site visitors—especially if you give it away for free. Even if you charge a reasonable price. As with articles. This is a free software download that makes creating PDF files so simple a fifth grader could do it! (You’ll soon find a million uses for it beyond making your eBook. is there one main theme running through them? Can you see a way to pull them together in a cohesive fashion? Throughout the book. you can write an eBook.com. you are still providing a product of value that helps your prospects. now you actually have ten chapters for an eBook. When you do your eBook.
If you have the basic foundations for a book (or even just the idea for one) and have no time to complete it yourself, this is another project that you may want to outsource (see Chapter 10). Once the eBook is completed, put it into a PDF file, upload it to your website and blog and get it out there for the world to see. Press Releases Marketing Resource #30: www.1888pressrelease.com offers services that include free press release submission, press release distribution, sample press releases, press release writing tips, and the most popular press releases. These services are free. Marketing Resource #31: www.PRLog.org is another viable free press release service. All of their services are free. Marketing Resource #32: www.PRBuzz.com requires a per-year fee, but is highly effective. Expand Your Exposure With Press Releases A press release is another area that requires good writing. It is a resource that is highly overlooked by real estate investors. Most people relate press releases to a publicity agent who creates a professional publicity kit in which press releases would be included. If this is your mindset, think again. A press release is nothing more than a notice letting people know of an event that is happening in your business.
Get your Bonuses by going to: www.101WaysToGetLeads.com/599
In the past, press releases were sent out by mail to scores of media destinations, such as newspapers, and TV and radio stations. Nowadays, there is a wide variety of websites that deal exclusively in handling press releases, and many are free. The great thing about these sites is that they offer tutorials on the correct way to write and layout a press release. That means if you know nothing about how to write a press release, you can quickly learn. As with articles, you will find many services that offer to send your releases to scores of other press release sites. Make it Newsworthy The process of creating a press release is simple. First of all, make sure your release is talking about something that is actually newsworthy. For instance, you have partnered with other businesses to sponsor a charity event. Never use a press release as a place to advertise your business or your services. That’s not the goal. The goal is exposure, to get your name and the name of your business before the public eye. While it is not meant to be an ad, every press release will go out bearing your name, the name of your business, your location, and your website addresses. Every release will work to drive readers to your websites.
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Once your release is written (never make them longer than one page) choose one or two free press release distribution sites. (See those listed at the beginning of this section.) Select sites that will add your release to the news engines. There are big distribution sites who charge a hefty fee, but the good news is that free sites work just as well. After your release has been distributed online, be sure and post it on your blog. In fact, you might want to create a Press Release Archives, so visitors can see what you’ve been up to in the past. Local News Releases If your release is about something of local interest, as in the example of sponsoring a charity event, send it to your local newspaper. Or perhaps your community has a “neighborhood” newspaper that is always on the lookout for newsworthy items (most are). Become friends with the staff there and let them know what you’re all about. They will soon be looking for items of interest coming from you and your business. You won’t be churning out press releases in the same way that you will with articles. However, if you think outside the box and get creative, you’ll find a wide variety of reasons to create a press release. And when you do, you are once again increasing exposure! And every time you increase exposure, you discover new ways to capture leads.
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59 Summary As you can see. and even fewer of us are willing to spend the time and energy to improve them. Before you will ever have the chance to impress customers with your superior service.101WaysToGetLeads. or follow-up.com/599 . None of us likes to think our writing skills need improving. The words you write are your best and often only chance to create an impression on customers. And you will see the results in a growing profit margin in your business. many of your prospects will decide whether or not to do business with you by the quality of your written communications. using your writing skills will open a number of doors to creating expansive exposure for your business. produce electronic Get your Bonuses by going to: www. Every one of these writing opportunities will work to drive traffic to your websites and to create more leads than you ever dreamed you could have. You Are What You Write Writing ability is the single most important weapon you can wield in cyberspace. expertise. Just as your confidence in an off-line vendor is affected by that person's command of the language. your prospects' opinion of you in cyberspace is affected by your command of the written word. But consider this: your larger and better-financed competitors pay professional writers to create their storefront copy.
com/599 . grammar. and perhaps even pen their e-mail for them. Professionalism in writing means: Correctness Messages filled with errors tell everyone that you don't care enough about your online presence to get it right. or formatting errors from all you online messages. you must develop the same professionalism in your writing. 60 publications and brochures. If you can't spot the errors. so any message that wastes time automatically gets a negative reception. Economy Say what you have to say in as little space as possible. Nobody in cyberspace has enough time. Strive to eliminate spelling. Clarity Use words that say exactly what you mean to say. In order to compete.101WaysToGetLeads. or force you to waste time sending further messages before making your point. Get your Bonuses by going to: www. Respect your prospect and customer’s time by keeping messages brief and to the point. Vague or ambiguous messages cause confusion that will either abort a budding business relationship entirely. have someone else proofread your text or pick up a good business-writing guide at your local bookstore.
Everyone who reads your message should feel as if the message is directed specifically to him or her. and speak directly to the individual reader. and our. we. and a fatter bottom line. It means an extra investment of time.com/599 . higher customer confidence. 61 Personality Infuse as much of your business identity into a message as possible. us. give your writing the same care and consideration you would use in designing a print ad or reviewing the copy for a printed brochure. but the payoff will be a better online presence. The pros also know that using words like you.101WaysToGetLeads. makes a message much more personal. and envision a specific person as your correspondent whenever you write something. Use the same words and figures of speech you use in day-to-day conversation. Get your Bonuses by going to: www. So rather than dashing off messages without a second thought.
101WaysToGetLeads. Get your Bonuses by going to: www. 62 Chapter 7: Marketing Online You may be looking at this chapter title and thinking. “But we already discussed online advertising.com is the Yahoo! version of Pay Per Click.com to learn the details about how to incorporate this technique into your ongoing marketing strategy. classified ads comprise only a tip of the iceberg when it comes to online advertising.” While that is true. Marketing Resource #34: www.AdCenter.com will take you to the advertising center for Microsoft.com/599 . because most of the resources mentioned for classified ads are online. This is known as PPC marketing or “Pay Per Click” marketing.Yahoo. In this chapter we will look at a number of other means for marketing online using the power of the Internet to grow your business.Google.Microsoft. Pay-Per-Click Marketing Marketing Resource #33: Go to www.AdWords.SearchMarketing. Marketing Resource #35: www.
as the advertiser. Within your AdWords account you are able to enter keywords to use to determine ad placement. It’s easy to budget exactly how much you want to spend per day on your venture and therefore you are totally in control at all times. the AdWords advertisements appear in the top two positions above the natural listings and also in the boxes on the right of the page. Keywords are the backbone of this type of advertising. are willing to spend per click to get a prospect to your site. if you searched the term “real estate investing. It’s important to note that all search engines offer some type of similar payper-click advertising. A keyword bid is the amount of money that you. Pay Per Click 63 Entire books have been written about AdWords and how they work.com/599 . and then connect to your business. If you pull up any Google search page. Setting up an AdWords account (or its equivalent) may be something you want to explore as your business continues to grow. people see the ad and click on it.101WaysToGetLeads. Rather than paying for an ad as in conventional advertising. Quite simply this is how it works: Your ads appear beside related search results.” you would see ads appear on the page that someone wrote and then submitted via their AdWords account. you only pay when someone actually clicks on your ad to get more information (hence the term “pay per click”). Get your Bonuses by going to: www. AdWords is the name of the Google Pay Per Click program. For instance.
Most see eBay as a place where items are auctioned. If an auction is in your game plan.Bid4Assets. eBay 64 Marketing Resource #36: Learn more about real estate listing on eBay at www. there are sites that provide such venues.com provides a venue where you can auction your properties or pick up a few choice bargains. Either way.eBay. When you think of the incredible exposure of such a site as eBay. or you can try Bid4Assets. while you can auction. It’s possible to list your property in their real estate pages for 30 days for a set insertion fee. you might want to consider this avenue for drawing contacts to your website! Online Auctions Marketing Resource #37: www. Get your Bonuses by going to: www.com/599 . Of course you can use the auction aspect of eBay. However. this site will provide it and the services are free. that is not the only option for real estate on eBay.com/RealEstate I’m always surprised to learn how few of my fellow real estate investors are aware of eBay’s real estate section.101WaysToGetLeads.
Yahoo. like eBay and Yahoo!. Yahoo! 65 Marketing Resource #38: Check out the Yahoo! real estate details at www. There is a listing fee for this service.Facebook. With a current count of Get your Bonuses by going to: www. With Facebook. Facebook Marketing Resource #39: Visit www. Your ad runs for 21 days and is viewable when users search classifieds on Yahoo! Real Estate.101WaysToGetLeads. Facebook. you can target your audience geographically and also by demographics such as age range.com/RealEstate The familiar search engine known as Yahoo! boasts a vibrant advertising section.com/Advertising to learn all of the ins and outs regarding advertising on Facebook. not the least of which is their real estate section. It works like AdWords in that you pay per click rather than by the ad itself. few people even know that you can advertise on the highly popular social networking site. is a much overlooked resource for advertising. You will post your ad nationwide and reach the Internet's largest classified audience. In fact.com/599 .
66 global participants of over 400 million. Marketing Resource #42: www. you can easily see why FaceBook is an incredible way to gain exposure. Banner Ads Marketing Resource #40: Go to www.com to learn more about how to design your own banner ads. nowadays no one pays them any mind. However.com is a great userfriendly site to get banners made at an affordable price.101WaysToGetLeads.com/599 . Use the high-quality banner ads you design through AdDesigner to get higher click-through rates (which means more traffic to your website). while they were once a real novelty. their own “branding bar” will show up on the banners that are free. to build a professional image for your website. Tell them your thoughts and they create from there.MyBannerMaker.20DollarBanners. Marketing Resource #41: www. and site visitors still click on them. Some say they are a nuisance and that.com is another free service for creating your own banner ads. Banners Still Work You’ll hear a lot of pros and cons about online banner ads.AdDesigner. They offer fee-based VIP services where the branding bar is removed. and to create a favorable impression with those who see your professional banner ads. The truth is that savvy business people still use them. Many are Get your Bonuses by going to: www.
That banner can be linked to your Squeeze Pages. For instance. If you have a unique logo.com* This is by far the best investor’s secret weapon to growing your buyers list and to selling deals fast. (Did I mention that this is free?) Get your Bonuses by going to: www. you may want to contact local mortgage brokers about placing a banner on their websites or blogs. Make it look like you want it to look.PropFrog. and will be an effective tool to drive traffic to your site.com/599 . your business. 67 colorful and full of lively graphics to grabs the visitor’s attention and compels him or her to click for more information. you can come up with a wide variety of places where your ad would be beneficial. and say what you want it to say. Real-Estate-Specific Websites Marketing Resource #43: www. Hop over there now and set up your free account to start building your business. The neat thing about banner ads is that you can design your own.101WaysToGetLeads. You can set up a free account and blast your properties to be seen by millions of eyeballs. With a little imagination. but not in competition with. it may be time to give it a closer look. The great thing about banner ads is that banner ad space can be purchased on a website or blog that is complementary to. that can be placed on the banner as well. If this is a marketing strategy that you have previously ignored.
ForSaleByOwner.com is used by many investors to find the value of a property.com/RealEstate* Marketing Resource #48: www.com is targeted more toward investors than toward buyers or sellers.com/599 .101WaysToGetLeads. Marketing Resource #51:www.com* Marketing Resource #52: www.HomeSaleWizard. Marketing Resource #54: www. This is a free service and proves to be a marvelous time saver!* Get your Bonuses by going to: www.Enormo. Marketing Resource #46: www.com* Marketing Resource #50: www. Marketing Resource #45: Fees at www. This is a vastly popular site with a great deal of traffic.com* Marketing Resource #53: www.ByOwnerMLS. Marketing Resource #44: www.com* Marketing Resource #47: www.Trulia.Rent-To-Own-Ads.Zillow.FrontDoor.com start at $80 a month.KwikPost. however.com is a nifty site that will syndicate your property listings to over twenty different real estate websites.com* Marketing Resource #49: www. Marketing Resource #55: www. 68 I would literally put this book down right now and set up your free account.com is a global site for real estate agents to list properties.DomesticSale. don’t forget this is a great site to list your properties. You’ll get lots of exposure here! Prices vary depending on whether you want a simple listing or a full showcase ad.IRentToOwn.com charges a fee of $10 per six-month listing.MyNextRehab.
com/599 . Social Networking Marketing Resource #58: www. Run various Google searches to find more. Realize that there are more of those sites than will fit within the scope of this or any book.com is a simple free service like FSBO that allows you to create online flyers to post your deals. Any one of these might be exactly what you’re looking for.com calls itself the Web 2. creative.101WaysToGetLeads.YouPriceIt.0 “marketing toolbox” for online sellers.Postlets. 69 Marketing Resource #56: www.* * Ad services are free of cost Online Real Estate Sites The number of online sites where real estate can be bought and sold is vast and extensive. You’ll find many tools here for creating imaginative.com is a site that will automatically syndicate your real estate listings to a wide variety of social networking sites. This can be a real timesaver. Marketing Resource Bonus? www.com is the premier social networking site.VFlyer. Get your Bonuses by going to: www. and a great way to network. You could even start your own real estate investing group and invite others to join your group. Marketing Resource #57: www. professional-looking ads.Facebook.
com is a social networking site geared toward real estate agents.) Online Networking A look at online advertising would not be complete without discussing the subject of social networking. 70 Marketing Resource #59: www. The ActiveRain Real Estate Network is a free social network and marketing platform for real estate professionals. Social networking is Get your Bonuses by going to: www.com is yet another site that serves as a social networking system for real estate investors. The network helps agents to create business relationships both within the industry and with the consumer.101WaysToGetLeads. but doesn’t perform all the same functions as Facebook.VirtualDealFactory.com/599 . (Note: I am one of the creators of this site. This is a great site to listen in on to see what’s going on in the world of real estate and to perhaps make connections with an agent or two. This is known as the “Facebook of Real Estate Investors.0. Marketing Resource #60: ActiveRain.” That simply refers to the vast opportunities online for viral growth and exposure. Marketing Resource #61: www. This concept is huge. and so I know firsthand how helpful this can be to a business. You may have heard the term “Web 2.” with daily training videos from the creators to do deals.MySpace. and to meet buyers and friends. It’s truly a place for ALL investors to meet and hang out and make more money. It is still a huge way to network around the globe.com is very similar to Facebook.
com/599 . Many books have been written about social networking. While Facebook and MySpace were created prodominately for family and friends. However. get to know the folks and hand out as many business cards as you can. Say you own a shop on Main Street and the advertising you invest in includes such things as ads in the newspaper and on the local radio station. 71 a small part of the Web 2. But you also attend every Chamber of Commerce function and there you mingle. but there is no way to exhaust the subject. How It Works In order to make this clearer. That is comparable offline to what social networking is online. they can still be utilized for the express purpose of promoting and showcasing your business and your talents and abilities— and the service you offer—in the field of real estate investing. when it is understood and utilized correctly. and a big ad in the local yellow pages. let’s compare it to a brick-andmortar business. shake hands. it can result in a ton of fresh leads to your website.101WaysToGetLeads. No fees here—creating a profile is all free! Get your Bonuses by going to: www. Much of what you see on such sites such as Facebook and MySpace is hodge-podge and very sporadic. Social networking is not advertising in the strictest sense but. if done intentionally and purposefully (in order to build your leads list) it can be very beneficial for business.0 scene.
Business Networking LinkedIn is the business person’s version of Facebook. Here you can find answers to your questions about happenings in your industry.com/599 . Get your Bonuses by going to: www. It is not a place where you can purchase advertising per se. This is a wonderful place to connect with a wide range of professionals. LinkedIn offers many tutorials on the site. although it will require a time investment at the outset. once you learn how to navigate this site you will be amazed at how fast you can build a growing network of professionals.101WaysToGetLeads.LinkedIn. Here is where you might find a real estate agent in a city across the country where you are looking at a property. LinkedIn Marketing Resource #62: Learn more about LinkedIn at 72 www. It’s certainly not difficult. Creating a professional profile on LinkedIn adds a great degree of credibility to your business. which will help you learn how to create your network and how to build a list of referrals. or where you might find an investor who is interested in finding rehabs in your town. Here you will also find many opportunities to set yourself apart as an expert in your field. However.com. The possibilities are endless. It’s a great way to promote yourself and your business and it also lends a great deal of credibility.
Here’s yet another way to give your URLs greater exposure. You will want to prominently display your Squeeze Pages and blog site addresses in your profile. Being a part of LinkedIn is a great way to get listed in major search engines as well. Only you will know whether or not this kind of social networking is best for your particular business. It can’t hurt to check it out. Commenting On Blogs and Forums Marketing Resource #63: www.MagicBullets.com is a national club site boasts a wide range of informative articles in addition to newsy forums. Here you can go in and learn or comment on the forums – or both. Marketing Resource #64: On this site you will find a number of forums as well as blogs: www.InvestorsLoungeOnline.com Marketing Resource #65: www.BiggerPockets.com/Forums is a great site for buyers and sellers both. Increase Exposure Another version of social networking is commenting on different blogs and forums. This is a great way to make your presence known. It’s simple and it’s free. It helps you to promote your own blog as well as to drive traffic to your Squeeze Pages.
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The key here is not to become a pest, but add useful information to the forum or blog comments. Your knowledge of real estate will come into play here as you add tidbits of your own experiences in this industry. It’s also a great way to connect with other investors. Look on Google for “real estate investing blogs,” making comments as you go. Because there is an endless supply of blogs and forums, choose only two or three and concentrate your efforts there. For forums, simply run a search on Google for “real estate investing forums.” By the way, this is yet another prime example of an activity that is easily farmed out. With a few simple instructions, you can hire an outsource person to make these posts for you (see Chapter 10). Online Media Marketing In Chapter 4, we took a close look at how to use videos to add life and sparkle to your online presence. However, working with videos is not the only venue for online media marketing. In this section we’ll take a look at more options that are available to every real estate investor.
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Teleconferencing (Conference Call)
Marketing Resource #66: www.FreeConferencePro.com is a free online service that will help you set up conference calls. Marketing Resource #67: www.XIOSoftStore.com offers a $1 7-day trial. (Note: I personally use this service for my company.) How Teleconferencing Works Find a suitable teleconferencing program. E-mail your contacts and let them know about upcoming conference calls. You may want to conference with several of your investors and let them know the specifics of your newest bargain properties that are available. Such events lend great credibility to your business presence. Technology and online services have made it extremely simple to set up a conference call with the possibility of receiving hundreds of listeners into the group. As you build your contact list, a teleconference call is a great way to quickly get word out about what you’re offering as well as any upcoming special deals. Holding regularly scheduled conference calls sets you head and shoulders above your competition. Additionally, this is such a great way to share the message once with multiple people. This is yet another way to streamline the process and to work less and make more.
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You will be tending to many more details. highly professional. The webinar provider you choose should help arrange these details. A webinar offers an online visual along with the audio. They offer a 30-day free trial and after that it is $99/month.101WaysToGetLeads.com/599 . Take the time to call a few companies and discuss your needs. They also offer a 30-day free trial. As with conference calls.) Marketing Resource #69: www. You will want to provide instructions that are easy to follow. By its very nature. site for providing webinar services.GoToMeeting. The next step is to find a good polling service. Properly inform your attendees as to how to set up the needed programs and at the time the webinar will be held.com is a very popular. webinars are more highly technical than a simple conference call. Look Like An Expert A webinar is a step up from a conference call. This will help you to learn what your audience thought about the presentation and if Get your Bonuses by going to: www. Webinars can be great teaching tools as you can implement a step-by-step power point presentation. (Note: I use this service in my own business. there are many different webinar providers and software.com is comparable to GoToMeeting.FuzeMeeting. Webinars 76 Marketing Resource #68: www.
This type of feedback will help you improve and streamline your approach. Someone who feels his or her opinion matters is more apt to respond better to what is presented. A free.101WaysToGetLeads. Bottom line. What about cost? Webinar services range from free to those that come with a high price tag because they require special software and other applications such as dedicated servers. or archiving and recording services. will not offer services such as support.com/599 . you must go with the service provider and the webinar style that will meet your needs. The route you choose will depend on what you are trying to get out of the webinar. What good is a webinar if you don't know what people thought of it? Also attempt to learn what questions were not answered for your member via the webinar. troubleshooting. or very low cost service. Get your Bonuses by going to: www. professional webinars make you look like an expert in your field. Polling and surveys help your attendees feel as though they are involved with the process. Keep in mind that some sites offer trials that allow you to test their service before committing to making a purchase. polling services. 77 they thought the instructions were simple to follow. These features alone may be important enough to justify the added expense. In the end.
If you offer the media pieces free on your Squeeze Pages. and give it away as a free gift. put it on a DVD or CD.com. now you have a reason to ask for and to capture the physical mailing addresses of your various prospects. Get your Bonuses by going to: www. or offer them as specials on your websites. hand them out at trade fairs and business shows. Go here to see what’s available: www.101WaysToGetLeads. And of course always make sure your Squeeze Page URL is featured both in the presentation and printed clearly on the labels and disc cases. Be imaginative and brainstorm for ideas to create select ones for your buyers. Give them away as Christmas gifts. This greatly enhances your leads list. You create the information one time.SuperMediaStore. The ideas are endless. Now you have a fresh new marketing piece. DVDs and CDs 78 Marketing Resource #70: Get creative by designing your own personalized DVDs and CDs. sellers. Use DVDs and CDs as Gifts and Freebies It’s so simple these days to create your own personalized DVDs and CDs. and investors.com/599 . But make sure you use professional labeling and packaging to avoid the amateur look.
79 Offer useful information similar to the free special reports discussed in Chapter 9. You Are the Star Had you ever considered featuring your own online TV show (actually called a “web show”)? You are the star of the show! You can invite guests and interview them and share newsy items from the real estate industry. you may want to look into www. and an opt-in advertising program with a 50/50 revenue share. BlipTV provides content creators with free hosting. support for a variety of video formats.Blip. If this is a new thought to you. distribution using technologies like RSS. Their services include distribution. I trust it’s one you will Get your Bonuses by going to: www. workflow automation and advertising sales service." as opposed to viral video.tv as a starting place. Internet TV Shows Marketing Resource #71: If producing and distributing your own online shows is in your future.com/599 . BlipTV focuses on "episodic content" or "shows.” but you can certainly disseminate information and make yourself known. This is not a place to “advertise. They bill themselves as the “next-generation television network. This is one more way to expand your exposure and give you a professional stance.101WaysToGetLeads.” BlipTV is focused on providing services to people who are making original Web shows for the Web.
we’ll talk about your offline marketing plan and you get a in-depth perspective of how the two—your online and your offline marketing—can and should mesh together. What a great way to have your personality come across in a big way! As with many of the other technology-driven media marketing ideas. 80 seriously consider. and techniques for expanding your online presence are virtually endless. there are services to make this process simple and easy to follow. (But to learn exactly what to do with them. Summary As you can clearly see. methods.) In the next chapter.101WaysToGetLeads. Get your Bonuses by going to: www. BlipTV is probably the best. As you begin to incorporate more and more of these ideas into your marketing plan. you will soon have leads pouring in—more leads than you’ll know what to do with. see Chapter 11. While there are a number of avenues you can take to make this happen. the avenues.com/599 .
The best overall marketing strategy is to merge both online and offline advertising. The offline marketing ideas are numerous and widely varied. but you get the idea. this list will spark your imagination and give you the impetus to get out there and get your name known. This isn’t the kind of business that is worked in your back bedroom on the computer in total seclusion. Hopefully. Get your Bonuses by going to: www.101WaysToGetLeads.CactusMailing. Marketing Resource #73: www. Your URL should appear in every ad and on every print piece you create. drive traffic to your Squeeze Pages.com is an old standby in the direct mail industry. remember that not every person you meet will be looking online. 81 Chapter 8: Marketing Offline Does your family know that you’re a real estate investor? How about your doctor? Your dentist? Hair stylist? Next door neighbor? I could go on and on.com/599 . At this site you can learn more about direct mail as well as purchase mailing lists. Direct Mail Marketing Resource #72: InfoUSA. Let everything you do offline.com offers a wide range of services from printing to mailing. While we have discussed many tips for online marketing.
It can be an economic advertising medium for those working on a tight budget. People still respond to pieces sent in the mail. If you get a Get your Bonuses by going to: www. (Look for “Postcard Marketing” under “Marketing Services” below. If direct mail isn't part of your marketing mix. think again. do your research and enter into this marketing venue with great wisdom and more than a little restraint. more extensive mailing. carefully crafted and targeted mailing can be an effective way to test the waters. especially if it is targeted specifically to their needs. Direct mail allows you to target a specified group of prospects with personalized greetings and offerings. only one of which is direct mail services.101WaysToGetLeads.) Direct Mail is Alive and Well If you are one who thought that direct mailing was dead. However. 82 Marketing Resource #74: At www. Direct mail allows you to control the quantities and costs of the mailing. why not take a small gamble and see if you can prove yourself wrong? A small.VistaPrint.com you’ll find a site that offers a wealth of marketing tools. You can throw away a lot of money quickly if this isn’t done correctly. The return on a small to medium-sized mailing can predict the results of a larger. Start Small If you aren’t really convinced of the viability of direct sales.com/599 . it may be time to re-evaluate.
83 disappointing return. there’s no need to open anything. Get your Bonuses by going to: www. gender. educational background. you can tailor the look and feel of the mail piece to match the prospect's age. age. professional status. It’s in their hands and they are reading it before they even realize what they’re doing. When people receives a postcard in the mail. credit history and more. Supply the broker with a description of your service. use the failure to aid you in reworking your offering before sending it out to the masses. (Contact the list brokers mentioned in the resources at the beginning of this section. income level. they are less costly to mail. and target audience. interests. goals and objectives.com/599 . The broker can assist you in selecting names based such things as location. your first step should be to contact a list broker. A postcard can be very effective. hobbies or any other desired criteria. gender. Mailing Lists After you've made the decision to take the direct mail route.101WaysToGetLeads. if not more so than a letter.) Postcards Keep in mind that direct mail doesn’t have to be a letter inserted into an envelope. Not only do postcards demand instant attention. strategies. By having a clear concept of your target audience. past purchasing patterns.
A variety of offers can be sent to names from a single list. broadcast or online ad. It's easy to analyze the success of a direct mail effort. it’s one of those “set it and forget it” type of ads. print. Conversely. a solitary proposition can be offered to names gathered from multiple lists.com. The success of your mailing is indicated by the initial flurry of first-time customers you gain as well as the number of customers who return again and again. Yellow Pages Marketing Resource #75: Listings. Quantifying Results When introducing a new property.YellowPages. A nice display ad in the Yellow Pages is not cheap by any means. You can measure the cost of your investment against the return. List Testing 84 List testing can teach you a lot about your customer base. However. Get your Bonuses by going to: www. These tests will give you a clear and accurate accounting of who your best prospects are.101WaysToGetLeads. because it is in place for an entire year. you will want to be able to measure the effectiveness of your direct mail campaign. Direct mail pieces are really targeted advertisements delivered directly to recipient's mailboxes.com/599 .
com/599 . since many entrepreneurs in today’s market place use a cell phone only and don’t have access that line listing. if you get most of your business through referrals or other media. Walk Away Today. unlike other print ads. restaurants. Are Your Competitors There? A good rule of thumb is to advertise in the Yellow Pages only if you see your competitors there. advertising in the Yellow Pages is the only way they market. However. We Pay Top Dollar. However. such as “Get a free report on how to stop foreclosure today. plumbers. For many businesses. Yellow Pages: A Year-Long Ad 85 Anyone with a business phone line is automatically listed in the Yellow Pages.” Get your Bonuses by going to: www. then you might want to pass. they will take out a display ad to magnify their marketing message. Instant Debt Relief.101WaysToGetLeads. “We Buy Houses. and hotels) rely on placement. the prospect is searching with a distinct purpose in mind. Fast Cash to You. The greatest benefit of a Yellow Pages ad is that. This is just a simple line listing. Retailers and some service providers (like locksmiths.” Always make sure to drive them to your site by offering a benefit. Someone facing possible foreclosure would be overjoyed to see a Yellow Pages ad that says something like.
If your competitors run large ads. Contact information—phone number. Those are the type of leads you are after. Use a strong headline to grab the reader's attention. when someone finds you in the Yellow Pages. Use bullets and short phrases.101WaysToGetLeads. While the investment for a Yellow Pages ad is not cheap. Briefly state what your business is about. Make it easy to be contacted. Consider color if it's in the budget. it’s not an accident—they are looking for you. Also. you must find a way to stand out. It is set in place for the coming year working for you while you are busy doing other things. be sure to identify the area you serve. Get your Bonuses by going to: www. Write in personal style. listing the reasons people should do business with you. Additionally. This is yet another great way to drive traffic to your website and build a list of targeted leads. it’s an ad that never goes away. Display the name of your company prominently. you should too in order to avoid getting lost on the page.com/599 . in a larger type size than your body copy. then go on to list your benefits such as key services. and any incentives you offer. Find Ways to Stand Out 86 Since your ad will be listed next to your competitors. physical address and Squeeze Page URL—should be in a larger type or of a bold color.
” or “Why Rent?” The term “bandit sign” came about because the signs are removed almost as soon as they are put out.OakleySign.com/599 . Some will administer fines for those who break the rules. The most common one for real estate investors says. Ask friends and neighbors if you can place a sign in their yards. Here you will find a wide variety expressly for real estate investors.AsaveALotSign. Marketing Resource #77: Another site offering great bargains on roadside signs is www.” Of course they might also say. Be aware of the ordinances in your particular city and act accordingly. “We Buy Houses. Bandit Signs 87 Marketing Resource #76: www. Post them high on a utility pole so they are not easily removed. Bandit Signs: An Effective Strategy Bandit signs are the ugly-colored roadside signs put out to attract attention.101WaysToGetLeads. Place your signs in the yard of all your properties.com.com is just one example of a site where you can get started using roadside (bandit) signs.) Get your Bonuses by going to: www. And yet there are still a number of clever ways to make use of this strategy. (It is worth noting that some communities have stricter rules than others regarding the placement of signs. “For Sale By Owner.
Or perhaps you have actually experienced this firsthand. Real Estate Agents Marketing Resource #78: Use this site to begin your search for a local agent to work with: www. These can be used to bring either buyers or sellers or investors. Signs that are put out on Friday and are in place during the weekend receive the most exposure.HomesAndLand.com/599 . Place roadside signs at strategic intersections to attract leads. Many investors say that whenever business is slow. I’ve given a couple resources here to get you started. they simply take the time to put out about 25 to 50 roadside signs that feature their contact number and URL. But don’t be too quick to dismiss these agents. Keep Searching for an Agent You’ve perhaps heard that real estate agents and real estate investors are at odds with one another. run a Google search and locate one online. If you can’t find a local sign maker.101WaysToGetLeads. depending on the wording of the sign.com Marketing Resource #79: www.Connect2Agent. and the leads start rolling in.com is yet another site with many listings in your specific area with many realtor contacts. Who in your community knows more about what’s going on in Get your Bonuses by going to: www. 88 Coroplast signs with wire stakes are the most weather resistant and easy to place.
101WaysToGetLeads. cooperative agent can benefit your business. Keep searching until you find the right agent who is willing to work in partnership with you. Keep seeking until you find the agent (or agents) who sees the rewards of this type of strong relationship. Partner with this person to exchange both leads and Get your Bonuses by going to: www.” This list of frustrated home sellers is exactly what you need! These are just a few examples of how an understanding. So don’t give up. Likewise. the agent will have the names of people who cannot qualify for conventional loans.com/599 . Those leads could come to you. These leads can go to your agent friend. This agent may also know the names of other professionals in the field with whom you can be connected. You might also gain access to the names of “expired listings. or people who are looking to buy directly from an investor. Exchange Leads You will have individuals in your contact list who are not at all comfortable with your creative financing methods. Mortgage Broker Marketing Resource #80: Seek out a mortgage broker who understands and is in sympathy with the workings of a real estate investor. 89 the area of real estate? The key here is persistence.
You can start with this directory site: www. Property managers are often in close relationship with landlords and may know of a few “frustrated” ones who ware looking to dump unwanted properties. Get your Bonuses by going to: www.” This is a great source for leads. Call on several of these businesses in your community and make friends. You can find the name of a mortgage broker from your local network or with a directory site like www. It will pay off in the end. 90 information.com/599 .com/broker.com.PropertyManagementFinder.PersonalHomeLoanMortgages. as well as connecting with other professionals. these managers are familiar with some of the better local contractor teams around town. Don’t overlook this great resource.101WaysToGetLeads. As with real estate agents. Likewise. Property Managers Marketing Resource #81: Take the time to meet and get to know several property managers and exchange information with them. it is highly beneficial to have a mortgage broker on your “professional team. Take all the time necessary to find the broker who wants to work in partnership with your real estate investing skills.
Most Chambers hold regular meetings and get-togethers such as business fairs. involved member. Join the Chamber if possible. is either buying a home or selling one—or they know someone who is. At the very least. get a schedule of the Chamber’s activities and attend as many functions as you can. When you’re out among the people. 91 Chamber of Commerce Marketing Resource #82: Check out your local Chamber of Commerce at www. However.101WaysToGetLeads. Flyers Marketing Resource #83: www. it increases your chances to find the deals. sooner or later. five hundred or a thousand brightly colored flyers delivered to homes in a carefully selected neighborhood can reap Get your Bonuses by going to: www.com/599 . Some sponsor small business network groups that meet weekly for lunch or breakfast.MyFlyerGuys.ChamberOfCommerce.AllDelivered.com. and become an active. What a great opportunity to “meet and greet” those in your community! Keep in mind that most everyone.com In this day of high tech few people even think of how effective a flyer can be.com Marketing Resource #84: www.
Then hire someone to post them for you on a regular basis.101WaysToGetLeads. Be sure to prominently display your contact information. Brainstorm to come up with half a dozen public places where your brightly colored informational flyers can be posted.com/599 . especially your Squeeze Page URL. or to drive more traffic to your Squeeze Pages. See the resources listed in this section. Get your Bonuses by going to: www. if you are just beginning and your budget is small. hire a few teenagers to do the footwork for you. Design a simple informational flyer explaining that you buy house (or have one designed for you). Keep in mind that doorhangers are also effective. At a relatively low cost. You can find such services as flyer distribution in your local Yellow Pages. 92 great rewards. The flyer can let people know that you are looking to buy homes in that neighborhood. Just be sure they are reliable and trustworthy. Or. And think of the exposure! Bulletin Boards Marketing Resource #85: Utilize all local bulletin boards you can find. And it’s definitely a great way to get your name out there. This is definitely an outsource job. One deal will more than pay for this cheap mode of advertising. This is a great way to get calls coming in. this marketing strategy can pay off big time.
business name. it shows that you are not serious about your business. If you are just starting out and money is tight. an apartment building is where your key prospects are living. begin with free business cards from www. It says. Business Cards Marketing Resource #86: Have business cards printed giving your name. this is not high-tech stuff.com/599 . Some investors go to large apartment buildings and ask for permission to post flyers on their bulletin boards. and this is where people gather. “I’ll buy your house for thousands of dollars but I will not invest 5 bucks to take off the Vista Print logo. If you are offering rent-to-own properties (or lease option properties). and Squeeze Page URL. inexpensive. contact information. 93 Think of public gathering places. Again. Hand them out wherever you go. have tear-off tabs containing your Squeeze Page URL and phone number. [Note: Please invest the money to have the Vista Print logo removed from the back of the cards. This is a simple. At the bottom of the flyer. But you are after people. such as Laundromats.com.101WaysToGetLeads. and effective way to let the public know. and make use of their bulletin boards by posting your flyers. logo. If not.VistaPrint.”] Get your Bonuses by going to: www.
com offers a wide variety of templates under the “real estate” theme to create personalized letterhead and thank you cards.com where you can get a box of “starter” business cards for free by using one of their templates. Get specific about the benefits of your services and make them known. Get your Bonuses by going to: www. as soon as you can afford it. Letterhead Marketing Resource #87: www. always make sure you have a fistful of business cards. Make it work effectively! One other note about business cards—use the back of the card.101WaysToGetLeads. A Business Card is Your Representative 94 When attending networking events. Get them out into people’s hands. You may start out with inexpensive (or free) business cards.com/599 . Why waste that empty space? The back of your card can work like a tiny billboard. invest in cards that are professionally designed and printed.VistaPrint. Or. They aren’t doing you any good in the box in your desk drawer.VistaPrint. use their resources to create your own design. however. If pennies are still scarce and you are just starting out. That card is your representative. you may want to check out www.
Get your Bonuses by going to: www. Add a Professional Touch 95 While it’s true that not many letters are written these day (E-mail is king) it’s still important for you to have professional letterhead sporting your business logo—and this logo should match your business cards.com offers a wide variety of designs. www. hand-written thank you card.com/599 . Your letterhead is yet another place where you can publish your Squeeze Page URL as well as your blog.VistaPrint. each person who took part in the deal receives a personal. Here’s a great way to keep your name in front of your prospects all year long. They make sure that after every deal is closed. And the professional look of the card further enhances your credibility! Need I add that your contact information and website URL will be on the thank you cards as well? Calendars Marketing Resource #88: In late summer or early fall. invest in having personalized calendars printed that give all the pertinent information about your company. I know investors who also have matching thank you cards printed.101WaysToGetLeads. Give these calendars as Christmas gifts to all your business contacts and keep your name before their eyes all year long. Such a personal touch goes a long way in building good relationships.
Marketing Resource #90: www. to tote bags. is much more likely to call you when he is faced with unloading an unwanted property. Get your Bonuses by going to: www. Promotional Materials: Mobile Advertising Ever sign a contract and have someone give you a pen with his or her name and contact information on it? Or have you ever gone to a trade fair and come away with a bag full of mugs. to key chains.com/599 . and pads of sticky notes? Promotional materials are items you may want to look into as your business grows. key chains. pens.CafePress.com offers a wide variety of promotional items—everything from mugs. The person who has your personalized coffee mug sitting on his desk. As with the calendars mentioned in the previous Marketing Resource. Promotional Materials 96 Marketing Resource #89: www. to ball caps.GoPromos. such promotional materials provide effective ways to increase exposure and keep your name and contact information in the public eye.com Marketing Resource #91: www.PromosOnTime.101WaysToGetLeads. to personalized pads of sticky notes.com also features many promotional items.
The main reasons why this is true are because 1) television now allows you to target your audience more precisely than you could in the past. If you have created an E-book or a free special report. as well as mentioned several times. And. While it's true that people are spending more time with their PCs and cell phones.101WaysToGetLeads. Effective Advertising Television time is less expensive than ever. Check prices at www. Television 97 Marketing Resource #92: Once your business is up and running. your Squeeze Page URL will be prominently displayed. It can also be more effective than ever if you understand it. in many cases lower in cost than radio. you may want to consider creating a professional television ad. Television is now more affordable than it ever has been. and 3) it enables you to hone in on selected neighborhoods in your community. such as business people. of course.com/599 . these can be offered through your ad. Direct response companies are Get your Bonuses by going to: www. it's also true that the lines between them all are blurring. Television Offers Affordable. 2) television lets you single out specific groups of people.com. Television deserves a place in the arsenal of a small business now more than ever. These phenomena are due to the growth of cable TV.NationalTVSpots.
com/599 .101WaysToGetLeads. Again.) Get your Bonuses by going to: www. (See the sidebar Ten Tips for Television Marketing. 98 discovering this by the dozens and are also discovering there is a 24hour viewing audience out there and that there are program-length infomercials that cost what regular one-minute spots used to cost. we tip our hats to the cable industry for putting TV advertising within the reach of everyone.
and an end. Television is made fascinating by special effects. Once you have the idea. Get your Bonuses by going to: www. You no longer need some big-name star to endorse what you have to offer. Television is powered by an idea. Think of it as a visual story with a beginning. Forget the special effects. not an Emmy. your commercial has hardly any chance of success. Television is inexpensive. Use special effects to highlight your idea. music. staging and lighting. The cost to produce a commercial should run you no more than $1000. Television is a visual medium. you're after sales. everything else will fall into place. a visual expression of a good idea. The cost to run commercials is no more than $20 during prime-time in most markets in the United States.com/599 . Many people get carried away at their opportunities to be like Steven Spielberg and fall prey to gizmos and gimmicks. 3. Because over 70% of us mute the commercials with our remotes. Don't think of it as a radio spot with pictures. Without the idea. 99 Ten Tips for Television Advertising 1. if you're not giving your story and your name visually. Remember. First think of the idea. a middle. 4. That's what makes a commercial successful—a strong offer. 2. you're not telling your story or saying your name at all.101WaysToGetLeads.
to focus on your idea, to further your idea and then you'll see why they're so special. Otherwise, they act like vampires, sucking attention away from your offer with their dazzle. 5. Television doesn't cost as little as you think. There I was telling you right off the bat that TV is inexpensive, and here I am, one minute later, telling you that it's not so inexpensive. It’s true that the spots are inexpensive. It’s also true that the production can be inexpensive. But you've got to run several spots every day, several days a week, three weeks out of four, and for a minimum of three months—unless you're making a direct response offer—before you see any glimmerings of proof that TV is doing the job for you. If you're looking for instant gratification, look somewhere other than the tube. 6. Television is made better if you operate from a script. You need not waste your precious money having somebody produce a storyboard for you because you don't need one. But you do need a script that tells the exact visuals and the exact sounds that will go on for 30 seconds. 7. Television production costs are lower if when you pre-produce with care. The way to cut thousands of dollars from your TV production costs is by have pre-production meetings where all production details are handled. These are followed by rehearsals for the
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talent and the technicians. There should be zero surprises on the day of the TV shooting. 8. Television production costs are lowered still if you produce your sound track first. After you've got it, you can shoot footage to match the amount of time the words and music take. Shooting sound and picture at the same time means that if a plane flies overhead or a truck drives by, you've got to re-shoot. Do your sound first, using professionals, then shoot the visuals. 9. Television's greatest strength is its ability to demonstrate. As newspapers give the news and magazines involve readers, as radio provides intimacy and direct response adds urgency, television's power is the way it can demonstrate. It can show before and after, with a shot of the product in use during the middle. It can hit left and right-brained people. It can combine all the art forms into a masterful blending of show and sell. 10. Television is still the undisputed heavyweight champion of marketing. I love online marketing so much that I'm nearly bursting with enthusiasm for it. I know it's going to make every other medium stronger and more effective.
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But you'll find that television can talk directly to your specific target audience and that it will cost you much less than you figured. And, if you've got the patience to commit to a TV campaign, you're going to be delighted at how it rewards your patience. Plus, it is a great way to drive traffic to your Internet website. A final word: Just as being online doesn't mean beans unless it's part of a well-crafted marketing program, being on television is also no guarantee of profitability unless it is part of a program and supported with other media.
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Always keep in mind that W-O-M doesn’t stand alone. but works in tandem with other marketing venues.com/599 . Word-of-Mouth Doesn’t Just Happen Because of the rapid growth of viral marketing online. Negative W-O-M Travels Fast People tend to share their disappointment rather than their satisfaction. Word-of-Mouth is extremely powerful. Contrary to popular belief. and is relatively cost-free. Think about a business that you yourself have recommended and consider what aspects inspired this endorsement. Word-of-Mouth and Referrals 103 Marketing Resource #93: Never leave referrals and Word-of-Mouth to chance. Learn practical ways to cultivate this area of your marketing plan. happen both online and offline. You have to generate it yourself.101WaysToGetLeads. Word-ofMouth advertising can. Your customers are no different. Although great customer Get your Bonuses by going to: www. Too many entrepreneurs believe that simply providing an excellent product or service is enough to catapult people to their door (or website). Marketing plans based on Word-of-Mouth (W-O-M) require an understanding of the "science" of purchasing decisions. in today’s marketplace. Word-of-Mouth advertising doesn't just happen.
it is more likely to decrease negative W-O-M than significantly increase positive W-O-M.com/599 . Don’t Forget to Ask Train yourself to ask for two things every time you close a deal: a positive testimony. request permission to quote them. Testimonials are easy to understand and relate to. Negative feelings occur in a heartbeat. direct mail Get your Bonuses by going to: www. If you overhear a passing compliment or recommendation from a customer. Share these stories generously in brochures. radio and television advertising. Always get authorization before using the quotations and maintain a file in case you need to verify the source. You can solicit formal letters and E-mails. or a competitor. and names and contact information of others who may need your services. Determine whether it was slander cast by an unreasonable customer.101WaysToGetLeads. Make every effort to collect customer interactions that depict your company's honesty and integrity. and respond calmly with a solid point-by-point defense. newspaper. Let your customers know that they can bring their complaints to you. Always respond immediately to negative W-O-M that comes to your attention. 104 service can't hurt your business. do what you can to send them away happy. One of the best methods of building W-O-M is through testimonials. but can linger for years if they are not dealt with immediately. and they allow prospects to visualize using your product. When customers come to you with a complaint.
W-O-M will not stand alone. you may want to look into becoming part of a local Toastmasters International club (www.com/599 .” Give a free gift of printed copies of your special report (Chapter 2). Or. direct-mail. Like any other promotional methods. Public Speaking Marketing Resource #94: If you are considering public speaking as part of your marketing strategies. Weekly (or bi-weekly) club meetings offer a non-threatening setting in which to learn not only speaking skills. There are nominal dues assessed every six months. online. The success will result from a combination of marketing efforts. however.org). newsletters. Contact several local churches and offer to bring a presentation of interest such as “How to Avoid Foreclosure. and Word-of-Mouth. you are welcome to visit a few times before deciding if you want to join. you can also opt to offer one-on-one consultations with interested persons at the close of the meeting. 105 pieces.Toastmasters. and in personal correspondence with customers.101WaysToGetLeads. but leadership skills as well. magazine. or your DVDs and CDs (Chapter 7). is often a combination of newspaper. on your Squeeze Pages and blog site. radio.” or “How to Buy a Home Using Creative Financing. Get your Bonuses by going to: www. What appears to be Word of Mouth advertising. Marketing Resource #95: Attend local church functions. This same tactic will work just as well with civic groups.
Get your Bonuses by going to: www. Realize that Public Speaking is a Learned Talent Public speaking is rather like writing in that you may feel you have no skill or ability in this field. public speaking opens the door even further. create your own infomercials. but it’s another great place to network and get yourself known. Not only will you learn speaking skills. consider joining a local Toastmasters International club. you now have a new group of “fans” who will want to do business with you. There are always several clubs in every community.com/599 . it is a talent that can absolutely be learned. You can conduct your own seminars. Call up your local television and/or radio station and get to know the people there. think outside the box. offer your speaking services to church and civic groups. 106 Marketing Resource #96: Become familiar with your local media outlets. While the print medium (and even your website) offers a limited scope of who you are. However. Use your knowledge of the business to offer much-needed information.101WaysToGetLeads. Many doors will open to you once you feel comfortable at a podium. Once you connect favorably with an audience. Explore the possibility of taking part in a live interview. The wonderful thing about public speaking is that your personality is totally involved. If this is an area you would like to explore. Learn to think creatively. and line up interview sessions on television and radio spots.
you are supporting a worthy cause and creating positive publicity at the same time. This could be anything from a raffle. Support Your Favorite Charity Do you have a favorite charity? Most people do. It takes a great deal of planning for such events. programs. Your company name and logo will appear in flyers. Get your Bonuses by going to: www. If it becomes an annual event. It is a great way to become involved in the community while gaining positive publicity. but is highly rewarding on many levels. Again. Such events are definitely newsworthy and will be a great subject for a press release (see Chapter 6).101WaysToGetLeads. Is there going to be a community-wide event promoting that charity in which you can become an active part? This is an effective way to become known within your community and be of service at the same time. your company will always be associated with it.com/599 . Or you may want to create an event on your own and invite other merchants and business people to take part. bulletins. or create and promote an event on your own. Sponsor a Charity Event 107 Marketing Resource #97: Join in with other merchants to support a charity event. or perhaps even large banners that are used for the event. to a golf tournament. to a pancake breakfast. to a banquet.
and to make sure they are handed available materials. as well as flyers that give all the particulars of the home and how it can be acquired. plus add fresh new names to your growing leads list. That fact alone should draw a large number of interested people. and place ads in the neighborhood newspapers. make that clear as so many families today are unable to acquire funding through the traditional channels. This leaves you free to converse with visitors and answer all their questions. You can advertise. make sure you have plenty of business cards on hand. Don’t try to handle this event on your own.com/599 . distribute flyers in the neighborhood. put the flags and signs out. Get your Bonuses by going to: www. If you are offering a lease option or rent-to-own on your properties. Have someone stationed at the front door to greet visitors and capture their contact information. On Open House Day. Show Off Your Properties Real estate agents do it—why can’t you? Do what? Hold an open house. Open House 108 Marketing Resource #98: Hold open houses on a regular basis to show off the properties you have available.101WaysToGetLeads. It’s a great way to show off one of your investment properties. Use the event to increase your exposure in the area.
(You can also outsource this to your local team as well. “This home may not meet your needs.) Bus Tours Marketing Resource #96: As your inventory of below-market. Tell them. Many people today are looking for cheap houses to rehab to use as rentals or as their own homes. consider setting up a bus tour to make quick work of the flips. start with a large van and grow from there. fixeruppers grows. If you haven’t the resources to rent a bus. you will be looking for more creative ways in which to move them quickly.” If they are even mildly serious about purchasing a home. but we have several a month come available. I’d like to be able to E-mail you this information on a regular basis.101WaysToGetLeads. and your inventory of investment-type properties grows. This adds to your growing list of leads.com/599 . Move Properties Quickly As your business continues to grow. 109 Try not to let anyone leave without getting his or her contact information. they’ll be glad to get the updated information. This search is no longer limited to the ones you normally think of as those investing in real estate as an Get your Bonuses by going to: www.
Accept Bids on the Spot There are many ways to handle the tour itself. Use the scarcity technique by saying you expect there to be a waiting list. What a great way to sell several properties in one fell swoop. The more deals you turn. you might consider setting up a bus tour to showcase your “bargains” that you have available. the more your profit margin grows! Get your Bonuses by going to: www. Supply each tour member with an information sheet and bid sheet for each property. Proof of Funds letters or Pre-Approval Letters from a viable hard moneylender must be faxed or emailed or there will be no access to the tour. You are not looking for curiosity seekers or tire-kickers. 110 ongoing vocation. but it’s pretty simple to rent a large van. An earnest money deposit will be required from each buyer. Silent bids will be taken upon the visit of each property and the winning bid announced before proceeding to the next stop. These are your buyer prospects and their numbers are increasing daily. Start small and think big.101WaysToGetLeads. The investors will love it. You may not have the wherewithal to start such an undertaking with a huge bus.com/599 . Announce well in advance that your tours are for serious buyers only. and the quicker you turn them. Because these numbers are growing. If you are looking to create a sense of urgency accept the bids on the spot.
who possibly wants to learn more about the real estate investing business. Check at a great free resource for you over at: www. but most investors pay up to $500 for each property they are able to acquire and flip. such as negotiating the deals.VirtualBirdDogDeals. you will want someone who has his or her own transportation.) How you pay your bird dog is up to you. You will then be free to invest your time in activities that make money. and sign up to receive the ten lessons that will show you how to educate your bird dogs the right way. Start with One Bird Dog and Work Up This is one job you should definitely consider outsourcing. (See the sample forms included at the back of this book. You will map out an area in which your bird dog will locate properties for you. This could be a college student. or a single mom. Bird Dogs 111 Marketing Resource #97: If you are in the wholesaling area of real estate investing (which you should always be in one way or another) market for someone to be your bird dog—someone to sniff out the deals. and has a flexible schedule.101WaysToGetLeads.com.” When looking for your bird dog. They will take photos and fill out a fact sheet (that you provide) for each prospective investment property they find. Those who “sniff out” such great wholesale deals have been nicknamed by other investors as “bird dogs.com/599 . Because Get your Bonuses by going to: www. or a retired senior citizen.
they will become more and more adept at sniffing out the best deals. Once your cash flow is ramped up. Billboards have been a part of the American landscape for decades. you may want to take on two or three more. A Billboard is Just There Perhaps you’ve wondered about this marketing marvel as you’ve driven down the highway and had a particular billboard catch your eye.com.101WaysToGetLeads. Soon you’ll have enough properties to substantiate the need for a bus tour as described in the Marketing Resource above. 112 bird dogs are paid on the finished sale. What a way to capture a lot of attention on a consistent basis! You can start your research right now at www. so get as many as you can. It’s just there. Or. Billboards Marketing Resource #98: There may come a point in your growing business when highway billboards will be the perfect medium to get your message across.OutdoorBillboard. Billboards and other forms of outdoor advertising can be highly effective and efficient. Like a Yellow Pages ad. Get your Bonuses by going to: www. A billboard cannot be turned off or put down. why wait? They only get paid when you buy and sell.com/599 . a billboard is there for months at a time. unlike TV or newspaper ads that are here today and gone tomorrow.
actually work. not text! Just a few descriptive words are needed—words to paint a picture in the mind of the reader. Other Types of Billboards You might also consider other types of billboard advertising such as wrap-around ads on a local bus. Study billboards and make notes on the ones that. these are the priciest. but they are effective in some cases. billboards are designed on a computer screen. It’s important to remember this is a visual medium. in your opinion. and glued to the billboard structure. (And have you seen the latest digital billboard? They have the look of a TV or computer screen.) Cost The cost of a billboard runs from around $700 a month to over $2. so you probably won’t want to start with them. One or two deals would more than pay for it. 113 Because of today’s computer technology.000.101WaysToGetLeads. and what ones do not. signs inside buses and taxis. This results in higher quality ads in less time for less money. printed to vinyl or poster paper. When you factor in how many pairs of eyes will see your ad— on a daily basis as they are driving to and from wherever—it’s really a bargain. At this time.com/599 . in Get your Bonuses by going to: www.
bus depots. billboard advertising should be only one part of an ongoing. 114 airports. It’s definitely not a stand-alone promotion. Both together are stronger than either one standing alone. growing plan.com/599 . Summary Just because Internet marketing is inexpensive and highly effective is not a reason to leave offline marketing in the lurch. Both can work together.101WaysToGetLeads. Use all your offline marketing venues to work to funnel traffic to your Squeeze Pages and your blog site. Get your Bonuses by going to: www. and restaurants. As with all the other marketing strategies discussed in this book. You may even consider a wraparound paint ad for your own vehicle that you use on a daily basis for your investing business.
media. you're hard to trust. quality second. people said they patronize businesses in which they are confident. you'll be doing it right. 4. but an investment—the best investment available in America today—if you do it right.101WaysToGetLeads. price came in fifth. 2. service third. Get your Bonuses by going to: www. 115 Memorize These 12 Words. and.com/599 . and identity. Consistent: It takes a while for prospects to trust you and if you change your marketing. Commitment: You should know that a mediocre marketing program with commitment will always prove more profitable than a brilliant marketing program without commitment. With this book to guide you. Commitment makes it happen. selection fourth. in first place. Then Live By Them Run your business by the marketing concepts contained in these twelve words and you'll soon be in marketing heaven. 3. 1. Repetition is another. Restraint is a great ally of the successful marketer. Investment: Marketing is not an expense. Confident: In a nationwide test to determine why people buy.
and make prospects confident. but prospects would be amazed if they knew the details.com/599 . A wide assortment of marketing tools is required to woo and win customers. Be sure all of your marketing always reflects that amazement. Subsequent: The real profits come after you've made the sale. It's always there. Assortment: Successful marketers know that individual marketing weapons rarely work on their own. Respect this by being easy to do business with and running your company for the convenience of your customers. in the form of repeat and referral business. 6. 9. Get your Bonuses by going to: www. 8. But marketing combinations do work. View marketing as an investment. Convenient: People now know that time is not money. Amazement: There are elements of your business that you take for granted. Patience is a marketer’s virtue. be consistent. not yourself. Those who fail to grow their businesses think marketing ends when they've made the sale. Patience: Unless the person running your marketing is patient (that may be you!). but is far more valuable.101WaysToGetLeads. Successful marketers know that's when marketing begins. 7. 116 5. it will be difficult to practice commitment.
Measurement: You can actually double your profits by measuring the results of your marketing.101WaysToGetLeads. You prove your involvement by following up. Involvement: This describes the relationship between you and your customers—and it is a relationship. Get your Bonuses by going to: www. 11. Become dependent to market more. 117 10.com/599 . 12. Set up tie-ins with others. Some weapons hit bulls-eyes. you won't know which is which. Unless you measure. spend less. Market them in return for them marketing you. Dependent: The guerrilla's job is not to compete but to cooperate with other businesses. they prove theirs by patronizing and recommending you. Others miss the target.
Simple Method Create a report that answers the top ten questions that all buyers have. builds trust. Get your Bonuses by going to: www. Then take a minute to explore the many reasons why you should tap into the power of this simple marketing tool. If you are not sure exactly what those questions might be. ask yourself why. and grows your leads list. Consider this solution. call a couple of real estate agents and ask them. 118 Chapter 9: Special Reports Equal More Money Marketing Resource #99: Create Special Reports and give them away to draw prospects to your website and capture their contact information. This increases exposure.” what comes to mind? Do you think that it is a report so special and so in depth that it can only be written by a college professor or a published author? Do you cross it off your list because you don’t think of yourself as having the authority or the ability to write a special report? If up to this point you have totally discounted using special reports. Let’s say you are trying to attract a new buyer for your home and yet you are not getting as many eyes on your property as you would like. Tap Into the Power When you hear the phrase “special report.com/599 .101WaysToGetLeads.
) The word “free” is one of the strongest words that can be used in marketing.101WaysToGetLeads. “I don’t like to write. now you have the perfect place to offer your free report. Perhaps you’re reading this and thinking. And once they receive that free gift from you. Actually. (This is how you build a great list. You don’t have to be a writer to create special reports. then simply log in to the “billion dollar information bank” known as Google.com/599 .com. I’m not a good at writing. Now begin to think of catchy title possibilities. People are drawn to free. I don’t have time to write. Type in a few questions and use the answers to compile this special report. they now feel a connection with you. the site visitor will have to enter their name and email address in order to receive that free report. Outsource the Writing I’m continually surprised at how few real estate investors make use of this simple and yet highly effective marketing tool. Of course.” And on and on. I’m not Get your Bonuses by going to: www. 119 If you don’t relish the idea of calling agents and asking them for information. such as: • The Top 10 Questions To Ask Before Buying Your New Home • The Top 10 FAQ’s All Soon-To-Be Homeowners Need to Ask • 10 Crucial Questions You Must Ask Before Buying Your Next Home See how simple this can be? Since you have already started your marketing system by building your websites and Squeeze Pages. Especially if you allow a bit of your personality to shine through the report.
101WaysToGetLeads. One of those ads says. now you get in contact with both of these investors who are selling properties. the potential buyer has warmed up to the seller.” The second one says. To get your special report get on over to www.com/599 . Get your Bonuses by going to: www. Investor number two.YourSqueezePage. Never let a list of excuses stop you from moving forward with your marketing plan. ”Contact me to buy a house. you might contact both of them. And I certainly am limited on the time to spend writing. But I certainly know how to outsource (see Chapter 10). “Contact me to get a free special report on buying a new home. In the act of receiving the free gift. This giving of a free gift opens the door for a non-threatening introduction between the buyer and seller. “Thanks for calling. In fact.com where you can quickly and easily access your free report. There are many good writers who are willing and ready to write for you.” The investor who takes this route of giving a free gift is far more likely to make a sale (and build a strong buyer list) than the investor who does not. and you see two ads. 120 a very good writer either. on the other hand says. Investor number one simply tries to sell their property.” Which one would you call? Between the two it might be a tossup. You come up with the ideas and let that “hired pen” implement the project for you. Which Would You Choose? Consider this: Say you were shopping for a house. So. In addition.
With this in mind. your visitor must enter in their email address and name into your Squeeze Page in order to receive this gift.com/599 . Permission Marketing Can you see how and why this works so well? You may just have a property that you are in the process of selling. trust and like. It is a well-known marketing technique in the business world. This kind of marketing is known as Permission Marketing. you are capturing leads and making friends. You are putting the deal together and finding the buyer—better known as wholesaling. your Get your Bonuses by going to: www. It is based on the premise that people prefer to do business with someone they know. Leads List As I mentioned at the beginning of this book. you can see why it’s so important to get something in the hands of your prospects that has your name. your list grows and grows. Whatever the situation.” When you offer your free report on your Squeeze Page or blog site. all of the resources offered here are designed to increase the flow of leads that come into your “marketing funnel.101WaysToGetLeads. As more and more people request this report. 121 that potential buyer is being educated in exactly how to purchase a property. or you may know someone who has a property for sale and you are the middleman.
The work has already been done for you and you are set to go! Go to www. then why isn’t everyone doing this? It’s simple. Some people never get it. There is a simple formula—it’s called “Just do it!” If you are grabbing hold of the value of special reports and you are ready to move forward. if creating special reports works so well. you will definitely separate yourself from the crowd.101WaysToGetLeads. 122 company name. Summary So.com/599 . we have created several reports that are available at low cost. But you refuse to be. Some people believe there must be a secret formula and they must wait until they find it. your website link (a link that will show the properties you are offering). Many people are lazy. Get your Bonuses by going to: www. But you do. Once you start implementing this kind of strategy.InvestorSpecialReports.com.
101WaysToGetLeads. Marketing Resource #101: www. as well as feedback from other clients. Strong working relationships are built in this environment and often last for many years.com/599 . their education and professional accomplishments. “jobs that are equal to straightening the chairs on the deck of the Titanic. In order to change your mindset. 123 Chapter 10: Outsourcing – Key to Exponential Growth Marketing Resource #100: www. you have access to their profile. I hope to give you a total paradigm shift in your thinking with regard to how you operate your real estate investing business on a day-to-day basis. you’ll wonder why you waited so long. Before hiring anyone. Here you will find qualified freelancers from around the globe. In other words.com is very similar to Elance. Outsource Your Busy Work In this chapter. Once you realize how simple it is to find and hire quality people.” In other words. Too valuable to be dealing with mundane tasks that amount only to busy work.Guru. Get your Bonuses by going to: www. you will know the person you are working with. As one person put it.com is one of the premier sites online to find professional and semi-professional freelancers. you must first become completely and totally convinced that your time is valuable.Elance. tasks of no lasting consequence.
Where to Begin At first. attending closings and taking checks to the bank.” Think of the amount that you would like to earn in a year. or per month. have you been involved only in activities that are income-generating? Or have you inundated yourself with tasks that anyone could do? You are the one who should be negotiating deals and closing deals.com/599 . Only you can answer these questions. then place a check mark beside every one that could be outsourced. Now break it down to calculate what your hourly “fee” comes to. With this as your guide. Make it a goal to begin to outsource just as soon as your budget allows. they’re out and about anyway. comment on Get your Bonuses by going to: www. At the end of the day.101WaysToGetLeads. That same person may be the one who could set out your roadside signs. Notice I didn’t say which ones you could afford to outsource but which ones could be outsourced. when your business is small and struggling. After all. place online ads. I suggest you begin to keep a log of what tasks you undertake each day. 124 Create your own “Worth Chart. you will have a clearer perspective of just how much your time is worth. you will be forced by necessity to take care of most all the details. Begin with the smaller tasks such as finding and commissioning a bird dog. But don’t get in the habit. As your business grows you will begin seeking out an administrative assistant to post your blogs.
forums and the like. You may also want to hire a writer to create your blogs, articles, press releases, autoresponder letters and newsletters. Creating a Lifestyle If you thought outsourcing was only for big corporations, think again. The entire scene, in this sense, has drastically changed. In today’s global marketplace, at the click of a mouse you can find highly qualified individuals to accomplish a myriad of tasks for you. Remember, you are not in real estate investing simply to create another full-time job for yourself. You are looking to create a lifestyle where your time is your own. Think about it. The more time you can spend working on lucrative deals, the more money you will make. The more money you make the more your business grows and the more you can afford to outsource the work. Your goal here is to have more time to spend the way you want to spend it. Finding Providers There are many sites online where you can find such professionals. My three favorites are www.Elance.com, www.Guru.com and www.Craigslist.com. Here you will post the job or project you want done. Providers on those sites will bid on the job. You are free to choose which one you will take. In other words, you are naming your
Get your Bonuses by going to: www.101WaysToGetLeads.com/599
own price. This way you are assured of always staying within your budget. Whether you find people online or in your own community is not important. What is important is that you have enough respect for yourself not to waste your time, your talents, or your energy on dead-end tasks that are not generating streams of income. Never be satisfied with your business until you are outsourcing every task that is not directly related to cash-generating activities. The more you outsource, the freer your mind and your time will be. Your stress levels will be greatly diminished. Once you grasp this concept and begin to incorporate it, you will soon see massive exponential growth in your business and, hence, in your income. Summary The key to conducting a strong, growing business is learning to delegate. Can you imagine the president of a large corporation working in the assembly line of the company? How could such a company run efficiently? Quite literally, you are the CEO of your own company and your life, and you must see yourself in that light. When you do, you will step up into a higher level of business growth.
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Chapter 11: Setting Your Business in Order
What to do With Business Leads? As I work with real estate investors around the country on a regular basis, the one cry I hear the most is the need for an ongoing supply of quality leads. Everyone is looking for more leads. But the question I have for these investors is this: If I gave you a thousand (1,000) real estate buyer leads today, what would you do with them? Do you have systems in place to take care of them? Take a few minutes and answer these questions regarding incoming leads: 1. How do you manage them? 2. How do you get the most value out of them? 3. How do you avoid the tire kickers as much as possible? 4. How do you make money off of them without EVER talking to them? 5. How do you find the deals? This is more important than many investors realize. What good is an endless supply of leads if there is no system in place to manage them? Without systems, you will quickly crash and burn.
Get your Bonuses by going to: www.101WaysToGetLeads.com/599
and Investor reports with this amazing service.VirtualRealEstateWebsites.” Let the automated systems work for you. or send a personal E-mail asking for an appointment. When a potential home seller visits your site and sees that your services are a viable option.101WaysToGetLeads. You Need a System 128 www. we talked about the need for outsourcing a number of mundane tasks that steal your time and lower your efficiency (and your profit margin). That “dripping” will continue for as long as you have the E-mails set up to do so. (By the way. You may never need to talk to that prospect until he or she is truly serious enough to give you a phone call. These pages are already done for you. Think of the time and effort saved. Seller. possibly to get that free report you’re offering. showing you that Squeeze Pages coupled together with autoresponder letters offer a number of ways for leads to be processed quickly and easily. that visitor will leave his or her name and Email address. Not to mention eliminating the stress of talking to half-interested tire-kickers.com/599 . In Chapter 10.com exists for just this reason.) That contact information goes directly to your autoresponder account and your pre-written E-ails begin going out to that person immediately. you also get Buyer. Get your Bonuses by going to: www. Now think of your Squeeze Pages and other technology-based helps as yet another way to “outsource.
” Streamline your business with www. “Thank you. you get services such as ongoing professional training.101WaysToGetLeads. and the same profit-generating techniques that I use in my own business. Lots more. pre-written E-mails to use in your autoresponder.com. But all the marketing in the world will do you no good if you aren’t fully prepared to take care of the responses that are sure to come from those advertising venues. Through VirtualRealEstateWebsites. There’s more. In addition.com/599 . you are getting the $599 set-up fee waived. You may not be a computer whiz—and I can tell you I am certainly not—but some of the best in the business set up this system. Check out the simple system offered to by Get your Bonuses by going to: www. And since you have this book in your hands. You must have a process by which you weed out all but the most serious “lookers. you will be getting a free course that’s worth $897 that will expand on the easiest way to make money in real estate without risking it all—our way to say. Learn to Work Smart 129 The key to your successful business is for you to work smart and not hard.” It is definitely affordable for any investor who is looking to grow their business in a big way. This book was designed to give you a wide range of marketing ideas and a wide range of mediums. just to name a few. All of this is offered at a fraction of the cost that it used to be when first offered to investors.VirtualRealEstateWebsites.
101WaysToGetLeads. 130 www.com. Get your Bonuses by going to: www.com/599 .VirtualRealEstateWebsites. You will be so thankful that you did.
131 Final Words “You don’t have to get it right You just have to get it going” Pick a couple of the tools outlined in this book and go implement as quickly as humanly possible. It is very crucial to successful entrepreneurs that they take fast massive action. For Get your Bonuses by going to: www. Simply take the time to write down your answers to a few questions: 1. What do you enjoy doing in the business? 2.com/599 . What are your deadlines? Set deadlines and stick to them. as we know how easy it is to get side tracked. 3. use this as your north star to keep you on track to achieve your goals. It will help you get a clearer picture on what direction you should take when you come to a crossroad in your business. What are your goals with your business? To create a huge property portfolio? To make money? To do both? To build a business that you can sell? They’re your goals. Feel overwhelmed? Make sure to invest 10 minutes to write down your ideal lifestyle. so spend some time doing this.101WaysToGetLeads.
It’s very exciting to be here with you right now and we are excited to hear your success story. you’ll be happy you did. 132 example. Stop reading now and go DO IT! Get your Bonuses by going to: www.101WaysToGetLeads. and Jay Conrad Levinson. make sure to get your FREE bonuses by going to www. DM. if you want to take a family vacation in three months. do one step at a time.com/599 and enjoy the audio version with the authors Mark Evans.101WaysToGetLeads. Enjoy the momentum! Make sure to refer back to this book often and remember you can always be doing more and. Implement and enjoy the process. Where will you stay? How long will you be gone? How will you get there? What will you do when you get there? 4. while we all want it quicker. so use that excitement to implement as fast as humanly possible. This is an exciting time for you.com/599 . Congratulations on making it this far! Make sure to check out the About the Authors pages to see how to learn more in depth training. write it out and get specific.
101WaysToGetLeads. Get your Bonuses by going to: www. completeness or accuracy and www.com/599 . be any guarantee about the suitability. of course.101WaysToGetLeads. www. commercial or technical advice and. Although care is taken to provide accurate information.com nor any of its affiliates accept liability for any problems arising through negligence or for any other reason whatsoever. This material does not constitute professional. 133 Sample Forms Disclaimer: This material is for information and educational purposes only.101WaysToGetLeads. not accept responsibility for the content of that material. there cannot.com does not accept responsibility for the content of that material.
New Buyer (Assignee) accepts all rights.com © Get your Bonuses by going to: www. The original purchase contract is between ____________ and _________________.101WaysToGetLeads.101WaysToGetLeads. obligations.com/599 . and responsibilities of purchase contract executed by Original Buyer (Assignor) and the Seller of said property. Original Buyer: Date: (Assignor – ) New Buyer: Date: (Assignee – ) www. Assignment Form 134 ______________assigns to _________________the Purchase Contract and/or Letter of Intent for the property located at: __________________. New Buyer (Assignee) agrees to pay Original Buyer (Assignor) 100% of the above referenced option fee in the amount of $ . Upon execution of this assignment Agreement. dated ____________. The contract is being assigned for the amount of $_______.
I agree to allow Buyer to put a sign in the yard. he/she will prepare documents that are legally binding to be signed by the Get your Bonuses by going to: www. Buyer has the right to lease my property for the monthly amount of $_________. Sales price to be $________. 2. I understand it is Buyer’s intention to find a Lease Option Tenant to occupy this property and assign the rights to lease and/or purchase the property for a fee. Seller will prepare all documents at his/her expense to ﬁnalize this transaction. This is a Letter Of Intent and is not binding. It is my intent to enter into an agreement with (hereinafter referred to as “Buyer”). Length of time for Buyer to exercise Option to be _____. I will sign an Option agreement and related documents giving Buyer the legal right to lease and/or buy my property. on the following terms: 1. and advertise the property for sale. If these terms are acceptable to Buyer. 4. 7. 135 Letter Of Intent I am the owner of real estate located at _______________. 5. 3. 6.com/599 .101WaysToGetLeads.
com/599 .101WaysToGetLeads. parties.com © Get your Bonuses by going to: www. Signed this day of .101WaysToGetLeads. 20 136 . Seller ___________________________ Buyer ____________________________ www.
137 day of _______. 2) The purchase price of the property will be $ _______. (collectively IN CONSIDERATION of the Optionee’s payment of $____. at: _____________________________________________. 20 __. . described as: [Insert legal description] Property Address: _________________________ This option is subject to the following terms and conditions: 1) Optionor grants Optionee the exclusive right to exercise this option for a period commencing on the ____day of ___. and terminating at 11:59 p. 5) This option to purchase shall apply to and bind the heirs. 3) Notice of election to Purchase shall be given by Optionee in writing. addressed to Optionor.101WaysToGetLeads.com/599 . referred to as Optionor). executors. and administrator of the respective parties. 4) The option consideration is for the sole purpose of granting the Optionee the exclusive right to purchase the subject property at the stated price and terms. (collectively . and by first class mail. right and privilege of purchasing certain in real property located in the City of _____. County of ____. Get your Bonuses by going to: www. the Optionor gives to Optionee the exclusive option. between. on the ___ day of . and referred to as Optionee).m. and State of ______. Option to Purchase THIS AGREEMENT made this 20__.
Optionee(s): ______________ ______________ ) The foregoing instrument was acknowledged before me this ________________________20___________ by__________________.com/599 Expires: _________ ____ . In addition. ** Please let your local notary complete this page for you – it must be signed in their presence ** The parties have executed this agreement on the date first above written. Optionee has the right to freely assign this Option to a third party. Optionor(s): _______________ _______________ STATE OF COUNTY OF ) ) SS.101WaysToGetLeads. rent or resell this property before or during this option period. 8) Time is of the essence in this agreement. advertise.com © Notary Public. the related sale will be governed by a separate purchase contract executed by the parties concurrent with this Option. www. 7) Optionee has the right to multiple-list. M y Commis sion Get your Bonuses by going to: www. 138 6) If the option is exercised.101WaysToGetLeads.
If such assessment is obtained and the consultant recommends further inspection to determine the extent of suspected contamination or recommends remedial action. shall have __ days after the Get your Bonuses by going to: www. Contingencies. at the expense of the Buyer. at Buyer’s option may notify the Seller in writing. 1.101WaysToGetLeads. Seller agrees to permit the Buyer. _______ (hereinafter “Buyer”) and __________ (hereinafter “Seller”) hereby enter into this contract for the sale of property located at: ___________________. The purchase price paid by Buyer in U. Purchase Price. B) Property Inspection: (This paragraph not applicable if number of days is not inserted.) Within ___ days after the acceptance hereof.com/599 . that the contract is null and voice. _______________________________ (none if nothing inserted) 3.) Buyer. Buyer’s lender. Buyer agrees to indemnify and hold Seller harmless from any injury or damage caused by such inspection. 20__. the buyer. at Buyer’s expense. and the qualified. Terms. within the above specified period.S. professional environmental consultant of either of them to enter the premises to conduct. an environmental site assessment. funds will be in the amount of $______. 2. A) Environmental Inspection: (This paragraph not applicable if number of days not inserted. 139 REAL ESTATE PURCHASE CONTRACT Dated this ___ day of _____.
If Buyer is not satisfied with the condition of the property as disclosed by such inspection(s). Legal representation. Both parties have had an opportunity to seek legal counsel to advise them in this transaction. 6.com/599 . 7.101WaysToGetLeads. Title insurance. Both parties warrant that they Get your Bonuses by going to: www. 140 acceptance hereof to have the property and all improvement. Buyer agrees to indemnify and hold Seller harmless from any injury or damage caused by such inspection(s). Seller will provide marketable title via a general warranty deed with release of title to Buyer or Buyer’s designee free and clear of all liens unless otherwise noticed (none if nothing inserted): __________________________. 5. if any will be paid by Buyer at Buyer’s expense. Taxes. C) Other Contingencies: ____________________ ___________________________________________ ___________________________________________ 4. Taxes will be pro-rated to the date of sale and Buyer will be given a credit at closing for any and all unpaid real estate taxes together with any and all penalties and interest. and equipment inspected. Buyer may terminate this contract by delivering written notice of such termination to Seller within the time frame set forth in this paragraph. fixtures. Deed. Title Insurance. 8. Broker representation. Seller shall cooperate in making the property reasonably available for such inspection(s).
9. This agreement and all provisions hereof shall be binding upon and inure to the benefit of the parties hereto and their respective heirs. 20__ at a title company of the Buyer’s choosing. 13. 10. Closing date. administrators. 11.101WaysToGetLeads. successors and permitted assigns. Other. In the event that the property has incurred damage in the amount of $5. Seller bears the risk of loss to the property up to the time of closing. built-in appliances.000 or Get your Bonuses by going to: www. Risk of Loss. 12. legal representatives. Buyer shall receive possession at closing. outbuildings and all exterior plants and trees except as follows (none if nothing inserted): _______ _________________________. garage door openers. attached carpeting. screens and storm doors/windows. Fixtures. curtains and curtain rods. attached mirrors and lights. TV reception systems. All representations and warranties of the parties are set forth in this contract and shall survive the closing. The parties agree that the closing will take place on or before the __ day of ____.com/599 . 141 are not represented in this transaction by a licensed real estate broker or agent and no funds from this sale will be paid to a licensed real estate broker or agent. This sale shall include any and all fixtures to the property including but not limited to: heating and air conditioning equipment. executors. or agreements of the parties that have not been incorporated into this agreement. There are no representations. Successors.
the Buyer may cancel this contract within 7 days of receiving written notice of the damage from Seller. ___________________ BUYER __________________ SELLER Get your Bonuses by going to: www.101WaysToGetLeads. 142 more.com/599 . Signed on the date first written above.
in good faith. The undersigned Buyer notifies the Seller that the Buyer is not. ____ Damage or Destruction of Premises ____Other: Get your Bonuses by going to: www.com/599 . BUYER NOTICE OF TERMINATION OF THE CONTRACT* Premises Address: ________________________________ 143 Seller: __________________________________________ Buyer: __________________________________________ Accepted Contract Date: _____________________ The Buyer is terminating the Real Estate Purchase Contract for the following reason: ____ Lender’s Pre-Approval cannot be taken to completion ____ Lender’s Written Loan Commitment cannot be taken to completion ____ Inspections and Tests: The Buyer has the right to have inspections and tests of the premises and to give this notice on or before _______________.101WaysToGetLeads. satisfied with the condition of the premises because of unsatisfactory conditions and hereby terminates the Real Estate Purchase Contract.
101WaysToGetLeads. 144 __________________________________________ __________________________________________ __________________________________________ The Buyer requests the return of any/all of the Buyer’s Earnest Money Deposit within 7 days of the date of this letter. Get your Bonuses by going to: www.com/599 . Buyer: _______________________________ Buyer: _______________________________ Date: _______________________________ *It is recommended that all parties be represented by Legal Counsel.
New Buyer (Assignee) agrees to pay Original Buyer (Assignor) 100% of the above referenced assignment fee in the amount of $________. and is dated __________.101WaysToGetLeads.com/599 . The contract is being assigned for the amount of $______. and responsibilities of the Purchase Contract executed by Original Buyer (Assignor) and the Seller of said property. The original purchase contract is between ________ and ___________. obligations. By signing below. binding contract. Upon execution of this assignment Agreement. Original Buyer: _________________ Date: ______ (Assignor—please print name: ________________) New Buyer: ____________________Date: ______ (Assignee—please print name: ________________) Get your Bonuses by going to: www. New Buyer (Assignee) accepts all rights. This assignment fee is non-refundable and represents both parties entering into a legal. ASSIGNMENT FORM (Cash Transaction) 145 _____________ assigns to ___________ the Purchase Contract and/or Letter of Intent for the property located at: _______________________.
146 Script for We Buy Guys & Other Investors The idea is to call these guys up to see what they have going on and to see if they will be valuable additions to your Power Team…and you to theirs._____.com/599 . so don’t get caught up in chit chat – there’s money to be made! Hello. etc.com website c) sign you had posted saying you buy houses d) etc. Respect their time and keep the calls short and sweet. Please be sure to include as much detail about the properties as you can: a) beds / baths / square footage / address / asking price. I was wondering if you could fax me your current property listings and add me to your distribution list for when you get new ones in? Here’s my contact info. You don’t need but 3-5 minutes of their time to really get a feel for what they’re looking for and how you can help each other.> What type of properties are you looking for? • Single family homes? • Multiple family homes (2-4 units)? • Commercial properties? Get your Bonuses by going to: www. I’m calling about your: a) ad in the paper b) ad I saw on the www. If you don’t mind. do you have a few minutes to talk to me about the kind of investing that YOU do so that I can keep you in mid when I run across deals? Yes? Great…<Take them through the Investor Profile.101WaysToGetLeads.
What would you say is the biggest thing in your business that you want more of? • Buyer leads. • Access to money to do more deals. • Quick flip. • More networking with like-minded investors. • Not ready to buy yet. • 24-48 hours.101WaysToGetLeads. How quickly are you looking to purchase a property? • ASAP. What is your #1 method to purchase deals at this time? • Cash? • Financing? • Hard money? Get your Bonuses by going to: www.com/599 . • Within 24 hours. • Rehab and resale on the investor market (turnkey). how long does it take you to make a decision on moving forward? • Immediately. • Seller leads. • Within 30 days. • Rehab and resale on the retail market. When you are presented a deal. • 48 hours or more. • An apartment complex? 147 What category would you way you are in at this time? • Beginner? • Intermediate? • Experienced? What exit strategy do you do most of? • I hold and keep for long-term rentals. Still learning the ropes.
• • Owner financing? No money at all.com/login. free eCourse on how to investing using the Sub-2 Magic Method. 148 What would you say is the biggest obstacle you face in your real estate business at this time? Can you paint a picture for me of the best scenario of a deal you would like me to bring to you? When I bring you a deal. if they buy the upgrade package for $97. we’ll pay you $48.101WaysToGetLeads. Remember. you need to tell them to get over to this awesome website to get their complete. how fast can you typically close? Do you fund your deals yourself or do you have cash partners? ********************************************** You should also take a minute to ask them about their knowledge of “Subject To” investing.sub2magic. so they don’t want to miss out. No matter what their response.50! Your affiliate link is: __________________________ (log into your account at www. and they better hurry over and get their download because you’re not too sure how much longer the course is going to be free. Tell them you’ll email them the link as soon as you get off the phone.com/599 .php to get this off of your home page) *This is youbec Get your Bonuses by going to: www. I’m going to wholesale to another buyer.
food.. and here in the United States of America. medical support and opportunity for the desperately homeless around the world. my wife. and I founded the Caring House Project Foundation. Nilsa. The Caring House Project Foundation It was the Gospel of Luke that taught me: "Much will be required of the person entrusted with much. Indonesia. Frank McKinney Learn more by going to: www. water. 149 This book is happy to support charities such as The Caring House Project Foundation and the Get Kids Fishing Foundation.com/caring_project. particularly in South America. the Caribbean. Think of the deep satisfaction experienced when seeing a selfsufficient village literally rise up out of the ground. Contemplate the incredible impact that can be made on thousands and thousands of lives not just for today. my responsibility to steward the blessings God has entrusted with me." In 1998.101WaysToGetLeads..aspx Get your Bonuses by going to: www. and still more demanded of the person entrusted with more. This process is part of my business plan.com/599 . but for generations. Won't you join us by getting involved today? Feel The Tap. Our primary objective is to provide housing.Frank-McKinney.
“The GKF² goal is to make every child’s fishing dream come true.101WaysToGetLeads.GetKidsFishing. encouragement. please get on board and be part of the team that will help GKF² make great fishing dreams come true. giving our youth the knowledge and tools to enjoy the sport of fishing and teaching them how to respect and protect the great outdoors. USA™ is a not-for-profit organization dedicated to being active in our community. So. and life changing outdoor experiences.org Get your Bonuses by going to: www.com/599 . Get Kids Fishing Charity 150 Mission statement: Get Kids Fishing Foundation. Founder of GKF² www.” Dave Dayton. We accomplish this exciting adventure threw education.
The Pillsbury Doughboy. where he served as Creative Director. Tony the Tiger. a support system for small business.com. Mr. plus 59 other business books. including a Directorship at Leo Burnett in London. Guerrilla Marketing is most the powerful brand in the history of marketing. he has been part of the creative teams that made household names of The Marlboro Man. Upon his return to the US.gmarketing. Get your Bonuses by going to: www. he joined J. and graduated from the University of Colorado.com/599 . His guerrilla concepts have influenced marketing so much that his books appear in 62 languages and are required reading in MBA programs across the globe. Clean. and the Jolly Green Giant. raised in Chicago. He was born in Detroit. Morris the Cat. and powers The Guerrilla Marketing Association. Allstate’s good hands. 151 About the Authors Jay Conrad Levinson is the author of the best-selling marketing series in history.101WaysToGetLeads. His studies in Psychology led him to advertising agencies. A winner of first prizes in all the media. His books have sold more than 21-million copies worldwide. Guerrilla Marketing. Today. a popular website at www. Jay created and taught guerrilla marketing for ten years at the extension division of the University of California in Berkeley. United’s friendly skies. Sears’ Diehard battery. listed among the 100 best business books ever written. Walter Thompson as Senior VP.
guidance and direction through his many programs. six years later.101WaysToGetLeads. Florida. and has students all around the world. Mark Evans. at their lakefront home outside Orlando.com/599 . He is a master at creating multiple streams of income and is a life-long student of marketing. These online tools allow investors to easily create multiple streams of income online in their sleep. he has turned his attention toward reaching out to others to teach them how to live life on their terms. As such. Not only is Mark a real estate investor but he has subsequently become a successful real estate investing coach. 152 After living in the San Francisco Bay Area for 35 years. Jay and Jeannie Levinson sold their home. This zeal for life and Get your Bonuses by going to: www. This three-time best-selling author (with many more to come) has a passion and a zest for life that is infectious. Nobody on earth is as qualified to write about Guerrilla Marketing than the Father of Guerrilla Marketing. towed a Jeep. and close to their 26 grandchildren—their own personal Disney World. Jay Conrad Levinson. DM. He gets excited about helping others who are ready and willing to help themselves! His willingness to help is more than just words— Mark offers simple but powerful instruction. bought an RV. and ended up. Mark has developed many groundbreaking online systems and best-selling real estate products. is a full-time world traveler and full-time virtual real estate investor.
“We can always do more by helping others to achieve their goals. Mark Evans. Says Mark. DM. Get your Bonuses by going to: www. 153 reaching out is reflected in the fact that he donates book sale percentages to many well-deserving charitable foundations. These philanthropic endeavors help those less fortunate.com/599 .101WaysToGetLeads. truly does live up to his title of Deal Maker.” By achieving all of this (and more!).
To contact Mark Evans DM directly. both for TV and radio.com Get your Bonuses by going to: www. Those who are committed to achieving their goals may have the chance to take advantage of Mark’s coaching. and interviews. mentoring. teleseminars. marketing.101WaysToGetLeads. Please contact Mark’s office at the web address below to see if you qualify for his available programs.MarkEvansDM. consulting. go to www. However. and live workshops. 154 Contacting the Author Mark Evans DM has a busy schedule—working his real estate investing business and traveling across the world with his family…all while continuing to strive for excellence in business as well in helping his students propel forward to become more profitable. books. all through using systems.com/599 . Mark Evans DM may also be available for speaking and seminar engagements. he is always looking for opportunities to help those individuals who understand that success is a lifestyle.
101WaysToGetLeads. 155 Get your Bonuses by going to: www.com/599 .
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