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Data Center 3.

0 Next Generation Data Center

Tran Son Binh System Engineer Cisco System, Vietnam

DC 3.0

2008 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

The Network as a Platform


Business Agility Company Differentiation Process Simplification

Business Architecture

SONA is an architectural approach to connect Network Service OrientedApplications Services to Network Architecture to deliver Business Solutions.
Technology Architecture
Consolidation
DC3.0 2008 Cisco Systems, Inc. All rights reserved.

Virtualization
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Automation
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Application Features Become Network Services


SBC RFID WAFS Mobile E-mail E-mail Anti-Spam CRM ERP Patch Updates AV

Cisco Products and Cisco IOS Software

Voicemail Database

Identity Integrated Application Network Services Mitigation Encryption

Backup Replication Voice

Multicast VPN Load Balancing

Location Presence Application Optimization Network Virtualization Network


3

Networked Systems

Quality of Service Server


2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Protocol Support Storage Clients

DC3.0

DC3.0

2008 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Data Centers are Under Increasing Pressure

Collaboration

Empowered User

SLA Metrics

Global Availability

Reg. Compliance

New Business Pressures

Operational Limitations
Power & Cooling Asset Utilization Provisioning Security Threats DC lifecycle

DC3.0

2008 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Data Center and Network Evolution


Data Center 1.0
Mainframe

Data Center 2.0


Client-Server and Distributed Computing

Data Center 3.0


Service Oriented and Web 2.0 Based

IT Relevance and Control

Consolidate Virtualize Automate

CENTRALIZED

DECENTRALIZED

VIRTUALIZED

Application Architecture Evolution


Moran 2-07 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Evolution of the Data Center Infrastructure


Data Network Server Storage Fabric Network Network Enterprise Applications

AUTOMATION
Dynamic Provisioning and Information Lifecyle Management (ILM) to Enable Business Agility Business Policies On-Demand Service Oriented

LAN WAN MAN

SAN

HPC Cluster GRID

VIRTUALIZATION
Management of Resources Independent of Underlying Physical Infrastructure to Increase Utilization, Efficiency and Flexibility

Intelligent Information Network

Compute

CONSOLIDATION
Centralization and Standardization to Lower Costs, Improve Efficiency and Uptime

Network

Storage Compute Network Storage

Moran 2-07

2007 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

Data Center Virtualization via the Network


Service Orchestration

Disk and Tape Web, Apps

End-to-End Service Provisioning


NAS/File Blades

Client
Moran 2-07

Security

Appln Delivery
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LAN

Servers

SAN

Storage
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2007 Cisco Systems, Inc. All rights reserved.

Extending Data Center Lifecycle


(Y/Y Storage Growth 25%; Storage Efficiency 20%)
Thermal Ceiling
Tapped Out

Capacity

117.19 93.75 75

$250M/ DC + $25M/yr Opex


18.75 Year 1 23.44 Year 2 Year 3 Year 4 Year 5 Year 6

15 Now

Total Capacity
Moran 2-07 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential

Utilized Capacity
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Extending Data Center Lifecycle


(Y/Y CAGR 25%; Efficiency 60%)
Thermal Ceiling 117.18

Capacity

Savings: $180M / 4.5 yrs $15M/yr Capital $25M/yr Opex 75 75 75 75 75

93.75

Benefits

55.72

18.75 15 Now Year 1

23.44

29.30

Deferred Need for New DC 45.78 Reclaimed Storage Improved Utilization 39.62 Better Power Efficiencies

Year 2

Year 3

Year 4

Year 5

Year 6

Total Capacity

Utilized Capacity
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How does DC3.0 Solve Business Challenges


Data Center Infrastructure will Last Longer

Stable and Reliable Infrastructure, less service calls

Deploy Capacity and Applications Quicker


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DC3.0

2008 Cisco Systems, Inc. All rights reserved.

Cisco Confidential

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