Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only.

A Business Plan Essential to make ideas or vision to reality
Prepare for Motibee.com

Duc C. Nguyen Country General Manager Monthly Workshop, Ho Chi Minh City 30th Jul 2011
Tectura Confidential – For Internal Use Only

Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only.

Agenda
• • Introduction How to prepare a practical business plan?
§ § Objectives Natures

• • •

Essential skills and knowledge for a business plan? Right business plans for start-up and SMEs? Q&A

Ho Chi Minh City, 30th Jul 2011
Tectura Confidential - For Internal Use Only

For Internal Use Only . Economics University of HCMC • • • • • Ho Chi Minh City. Introduction • Over 8 years of CEO post in enterprise management software (ERP. Compaq.vietnamsupplychain. etc) Over 4 years as a Core Supporter to a non-profit organization. POS. IBM.Generated by Foxit PDF Creator © Foxit Software http://www. project management) & consultancy services and heavy equipment distribution.com For evaluation only. HP. Cisco.com) Executive MBA. 30th Jul 2011 Tectura Confidential . Vietnam Supply Chain Community (www.foxitsoftware.e. 4 years of management & IT consultant with Big Four Auditing firms (Arthur Andersen & KPMG) 5 years of business development/sales in IT system integrators (i. RMIT University BA. Foreign Trade.

This information is intended only for use of “company name inserted”.Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware. .com For evaluation only. Page 4 How to prepare a practical BP? Property of Tectura Corporation.

30th Jul 2011 Tectura Confidential .com For evaluation only.foxitsoftware.For Internal Use Only . Vision What do you want to be? Who are your competitors? Who are your customers? Business Plan What are your resources/ Capabilities? How to reach them? Action plans Strategy Your products? Ho Chi Minh City.How to prepare a practical BP? Objectives Generated by Foxit PDF Creator © Foxit Software http://www.

com For evaluation only.For Internal Use Only . Work for others è Employee § Objectives & Goals – Short. 30th Jul 2011 Tectura Confidential . Medium and long-term § What kind of business do you want to do? Why? § Are you ambitious and passionate to pursue your Vision? Vision What do you want to be? Ho Chi Minh City. • What do you want to be in 3 – 5 years or 10 years? § Ask yourself first § Work for yourself? è Entrepreneur vs.foxitsoftware.How to prepare a practical BP? Objectives Generated by Foxit PDF Creator © Foxit Software http://www.

For Internal Use Only . Who are your customers? Ho Chi Minh City.How to prepare a practical BP? Objectives • Who are your targeting customers? § Market segmentation – Which market segments? § Understanding of their needs and expectations? Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only.foxitsoftware. 30th Jul 2011 Tectura Confidential .

• What kind of resources you have or will have to support your BP? § Human resources – who are your partners? Who will be your key resources? § $$$$$ . skills. etc What are your resources? Ho Chi Minh City.from yourself? Friends? Family? Banks? § Technology § Competency/Capability – knowledge. 30th Jul 2011 Tectura Confidential .How to prepare a practical BP? Objectives Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.For Internal Use Only .com For evaluation only.

How to prepare a practical BP? Objectives • Products & services § Sell what you have vs.For Internal Use Only . § What makes your products to be differentiated from other? • Services • Quality Products & services § What are your selling points to the customers? Ho Chi Minh City.com For evaluation only. 30th Jul 2011 Tectura Confidential . Sell what customers need? Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.

etc? § Market trends? Generated by Foxit PDF Creator © Foxit Software http://www. 30th Jul 2011 Tectura Confidential .com For evaluation only.e.For Internal Use Only . suppliers.foxitsoftware. Who are your competitors? Ho Chi Minh City.How to prepare a practical BP? Objectives • Know the market and your competitors? § SWOT analysis § How the market is going? § Who are your partners i.

increasing customers’ satisfaction by 10%) § Measurable § Achievable – Realistic to achieve § Responsible – Who will be in charge? § Time bound – When will it be done? Modify Plan Execute • BP process § Actionable and detailed BP within a year with periodical review i.e. quarterly.e.R.How to prepare a practical BP? Natures of a BP • S. 30th Jul 2011 Tectura Confidential .foxitsoftware.A.For Internal Use Only . § Specific (i.M. 6-month and yearly basis Review Ho Chi Minh City.T BP Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only.

How to prepare a practical BP? Natures of a BP Generated by Foxit PDF Creator © Foxit Software http://www.For Internal Use Only . 30th Jul 2011 Tectura Confidential .com For evaluation only.foxitsoftware. Ho Chi Minh City.

Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only. Page 13 Essential skills and knowledge for a BP Property of Tectura Corporation.foxitsoftware. . This information is intended only for use of “company name inserted”.

franchising. etc § Understanding external factors which affect to your BP such as PESTLE. Essential skills and knowledge for a BP • Knowledge § Business models i. Cash flow. etc § Finance i.foxitsoftware. Break-event point (BEP). Porter’s Five Forces.e. HR.com For evaluation only. etc § Marketing i. right sales approaches. SWOT. etc § Management i.For Internal Use Only . operations. Porter’s Five Forces. 30th Jul 2011 Tectura Confidential .Generated by Foxit PDF Creator © Foxit Software http://www. channel sales.e. finance. P&L.e. etc Ho Chi Minh City. Financial models. direct sales vs.e.e. marketing. etc § Sales i.

30th Jul 2011 Tectura Confidential . franchising. direct sales vs.Generated by Foxit PDF Creator © Foxit Software http://www.e. etc Ho Chi Minh City. channel sales.com For evaluation only. retails or distribution.For Internal Use Only .foxitsoftware. services. Essential skills and knowledge for a BP • Knowledge § Business models i.

Push Strategy.foxitsoftware. Essential skills and knowledge for a BP • Knowledge § Marketing • Identify the right market segment you targets • Pull vs. • Michael Porter. 30th Jul 2011 Tectura Confidential . etc Ho Chi Minh City. Phillips Kotler.com For evaluation only.Generated by Foxit PDF Creator © Foxit Software http://www.e. etc § Learn from global marketing gurus i.For Internal Use Only .

com For evaluation only. 30th Jul 2011 Tectura Confidential .For Internal Use Only . Essential skills and knowledge for a BP • Knowledge § Finance – Cash flow Ho Chi Minh City.foxitsoftware.Generated by Foxit PDF Creator © Foxit Software http://www.

For Internal Use Only .Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only. Essential skills and knowledge for a BP • Knowledge § Finance – BEP Ho Chi Minh City.foxitsoftware. 30th Jul 2011 Tectura Confidential .

com For evaluation only.Generated by Foxit PDF Creator © Foxit Software http://www. 30th Jul 2011 Tectura Confidential .foxitsoftware.For Internal Use Only . Essential skills and knowledge for a BP • Knowledge § Finance – P&L Ho Chi Minh City.

For Internal Use Only . etc • Politics • Economy • Society • Technology • Legislation • Environment Ho Chi Minh City.Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only. Porter’s Five Forces. 30th Jul 2011 Tectura Confidential . PESTLE.e. Essential skills and knowledge for a BP • Knowledge § External factors might affect to your BP i.foxitsoftware.

etc § Stick with your S.e.M. professional.A.R.foxitsoftware.For Internal Use Only . 30th Jul 2011 Tectura Confidential . Listening and Observing to understand what’s going on in the market Ho Chi Minh City. Essential skills and knowledge for a BP • Skills § Networking i.com For evaluation only.Generated by Foxit PDF Creator © Foxit Software http://www.e. review action plans. business.T plan consistently and modify or change it as needed § Get your team involve in your BP execution efficiently § Gathering information. and social network to nurture and empower you business § It’s a matter of WHO KNOW YOU instead of Who you know § Practice your plan on daily basis i.

This information is intended only for use of “company name inserted”.foxitsoftware.com For evaluation only. Page 22 A right BP for start-up & SMEs Property of Tectura Corporation. .Generated by Foxit PDF Creator © Foxit Software http://www.

30th Jul 2011 Tectura Confidential .Generated by Foxit PDF Creator © Foxit Software http://www.com For evaluation only.foxitsoftware.For Internal Use Only . A right BP for Start-up and SMEs • Business plan is essential for all business regardless it’s small or big • Start from small and simple 1st • A vision or good ideas without an action or business plan is a dream forever Ho Chi Minh City.

Generated by Foxit PDF Creator © Foxit Software http://www.foxitsoftware.com For evaluation only. 30th Jul 2011 Tectura Confidential . Q&A Ho Chi Minh City.For Internal Use Only .

Generated by Foxit PDF Creator © Foxit Software http://www.For Internal Use Only .com See our review at: >>CLICK HERE<< Ho Chi Minh City. Thank you Please feel free to contact me at any time • • Office email: duc.com For evaluation only.nguyen@tectura. 30th Jul 2011 Tectura Confidential .foxitsoftware.com or Personal email: duc_nguyen71@yahoo.