Food Management: Aramark Highlights I

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March 1, 2006

Aramark Highlights Innovative Dining Solutions
FM Staff

In an all-day media event , Aramark Corp. in February officially opened its new Innovation Center in Philadelphia, consolidating in one contemporary, 53,000 sq.ft., facility its R&D, product development and facility design and construction resources. The center accommodates a cross-functional team of 120 full-time professionals with expertise in consumer research, brand strategy, culinary development, facility design, construction, retail merchandising and promotion. Housed in the historic Wanamaker Building in downtown Philadelphia, the Center contains interactive displays of stateofthe-art retail technology such as cashless vending, touch screen ordering and virtual facility design tours. It also houses a large test kitchen and lets the company display mockups of segment-specific concepts such as its UBU Lounge for high schools. The Center will clearly be used as a marketing tool by the company, and serves as a visual showcase of Aramark's capabilities, programs and concepts to clients, suppliers and market analysts. "The Center serves as our showcase for innovation," says Senior Vice President of Marketing Chris Malone. The space in the Wanamaker Building was acquired by Aramark in early 2005, and renovated over the course of five months. Employees began occupying the building last summer, with the official opening earlier this year.

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You may forw ard this article or get additional permissions by typing http://license. All rights reserved. Inc. to r.icopyright.act 2/2 . license. The iCopyright logo is a registered trademark of iCopyright. discus sing the food displays in m erchandising. Penton Media.com/mag/fm_imp_11630/index. Inc .7023? icx_id=food-management.RD and executive chef Michael Crane. m arketing. in the new Aram ark test kitchen with Jenifer Bland-Cam pbell. des ign team leader. offering an overview of the com pany's Dining Styles research findings. MS. VP culinary developm ent.12/24/2009 Food Management: Aramark Highlights I Above (l.): Dan Muenzberg. senior VP. dem onstrating how s tation decor can be ins tantly changed with what he referred to as "m ood in a tube" m agnetic s ignage.net/3.html into any w eb brow ser.icopyright. At right: Chris Malone. Doug Martinidez. VP des ign developm ent. Inc and Food Management logos are registered trademarks of Penton Media. 2006 Penton Media. Permission granted for up to 5 copies. and Alde Ortega.net/ /viewFreeUse.