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Food Management: Aramark Highlights I

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March 1, 2006

Aramark Highlights Innovative Dining Solutions

FM Staff

In an all-day media event , Aramark Corp. in February officially opened its new Innovation Center in Philadelphia, consolidating in one contemporary, 53,000 sq.ft., facility its R&D, product development and facility design and construction resources. The center accommodates a cross-functional team of 120 full-time professionals with expertise in consumer research, brand strategy, culinary development, facility design, construction, retail merchandising and promotion. Housed in the historic Wanamaker Building in downtown Philadelphia, the Center contains interactive displays of stateofthe-art retail technology such as cashless vending, touch screen ordering and virtual facility design tours. It also houses a large test kitchen and lets the company display mockups of segment-specific concepts such as its UBU Lounge for high schools. The Center will clearly be used as a marketing tool by the company, and serves as a visual showcase of Aramark's capabilities, programs and concepts to clients, suppliers and market analysts. "The Center serves as our showcase for innovation," says Senior Vice President of Marketing Chris Malone. The space in the Wanamaker Building was acquired by Aramark in early 2005, and renovated over the course of five months. Employees began occupying the building last summer, with the official opening earlier this year. /viewFreeUse.act



Food Management: Aramark Highlights I

Above (l. to r.): Dan Muenzberg, des ign team leader, discus sing the food displays in m erchandising; Doug Martinidez, VP culinary developm ent, in the new Aram ark test kitchen with Jenifer Bland-Cam pbell, MS,RD and executive chef Michael Crane. At right: Chris Malone, senior VP, m arketing, offering an overview of the com pany's Dining Styles research findings; and Alde Ortega, VP des ign developm ent, dem onstrating how s tation decor can be ins tantly changed with what he referred to as "m ood in a tube" m agnetic s ignage.

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