INTRODUCTION

FURNITURE Furniture is the name given to all movable and some immovable accessories provided for rooms or other areas of any structure from cottage to palace or religious edifice. It may be made from a wide range of materials but wood and metals are usual. What is known about furniture stretches back to the ancient Egyptian and progress with some breaks to the present day. During these long span basic forms, such as the chair, table, cot and bed where evolved and passed on to the succeed ding people and cultures for refinement and amplification. The steps of this progression from the history of furniture design. HISTORY OF FURNITURE Modern furniture designs after world war first were of three kinds: - Functionalist modern, Transitional modern and Commercial modern. The commercial modern become associated with extra values which commercial furniture often offered by the manner in which it was advertised. All furniture design was influenced by the social and economic trends of the era, formal living standard declined, mechanization of house hold labor expanded. Living spaces shrank, particularly in height and home entertainment become important. After world war second especially people married at a younger age. Total population growth accelerated and generally rising standard of living was enjoyed by a vastly enlarged middle income group. Furniture became smaller, lighter, easier, to maintain and more widely distributed. The word furniture comes from the French word “FORNITURE”, which means equipment. In most other European languages, however the corresponding word (German Meoble, French Meoble, Spanish Meoble, Italian mobile) is derived from the Latin adjective mobiles, meaning movable. The continental terms describe the intrinsic character of furniture better than the English word. To be furniture it must be movable. In general furniture produced in the last 5000 years has not under gone innovative development in a profound sense. An Egyptian folding stool dating from about 1500 BE fulfils the same functional requirement and possess the same basic features as a modern one. Only in the mid 20th century with entirely new synthetic materials as plastic and completely new fabrication techniques as such as casting have there be signs of a radical revision of the concept of furniture.

1.Objective of the study
• • • •

To study the various factors influencing in customers decision. To find out customers awareness regarding furniture market. To analyse the customers interest in buying various kinds of furniture To analyze the quality of classy furniture

1.1.2 Limitation of the study The study resides on the available data source. That source has its own limitations. The work based on the assumption that all information provided by the concern is true and fair. The limitations are:
• •

As the data collected is of primary, there is a chance of biasness. Less available time for data collection.

3. Scope of the study

The study was to get the clear idea about the awareness about the features and options of furniture to the common people in the recent day’s furniture market provide lots of varieties to the people. Keeping in mind the above concept, the present study analyses the customers of classy furniture kottakkal. This study helps to identify the performance of the company and also helps the customers to attitude towards furniture.

INDUSTRIAL PROFILE

Furniture industry In India has started growing in a vast manner. Furniture being a necessity its need have risen to a large extend. Furniture industries have grown in the states of Delhi, Mumbai, Kerala, Utter Pradesh and Tamilnadu. Now-a-days they have started developing the industry and have more of premium product. Heavy competition is there in this field. Furniture companies must look towards the important and potentially giant Indian consumer markets since all world leaders in different industrials sectors have already established their production in joint venture In India. The approximate cost of timber per cubic feet comes around Rs 2500 for Rose wood, Rs 2000 for Teak wood, Rs 750 for Mahagany and around 650 to 800 for others. Malaysian Rose wood, African paddock etc is also available in the Indian market. Indian indeed has a lot to offer to those furniture manufactures who wish to establish their profitable business in the country for a very long period. Today Indian consumers expect and demand for an outstanding quality both of furniture and consumer goods. The fast growing industries are household appliance (white), food processing, furniture, air pollution control equipment, cars, computers and telecommunication. Since the furniture industry in India at the threshold of a big boom in the next three year, it’s time for company to consider a serious business activity over there. Some overseas companies have already set up their manufacturing units: Gautier (France) with Birla Group of India in Chennai; Chateau d’Ax (Italy) in joint venture with Ace seating Pvt Ltd, in New Delhi.

MARKET SIZE India‘s total population is near 1000 million people, of whom about 80 million live in 8 metropolitan cities: Calcutta, Mumbai, New Delhi, Chennai, Hyderabad, Banglore, Ahemedabad, and Pune. There are around 40 million consumers in the upper-middle class and upper class.

Presently the Indian market size of furniture is about US$ 2 billion and almost 85% of total sales are realized in tidy workshops owned by carpenters. There are only a few companies which manufactures and market brand furniture. Since furniture in India is still sold mainly as a no-name product and consumers do not express any brand preference, there is a tremendous sales potential for leading companies.

According to Infinitum Management Services, the household segment absorbs 65% manor local manufacturing companies are to be found more in the office furniture segment rather than in home furniture. Wood working machines come mainly from Germany, Italy, and Spain etc. FURNITURE INDUSTRY IN THE WORLD The reason for the success of Italian furniture industries is no raw materials, no more currency devaluation. A comparatively high labor cost and still ranking no one in the world furniture trade. Consumer’s attitude is going to become ever more self-conscious. Furniture companies must look towards the important and potentially giant Indian consumer market. In China furniture distribution channels shows different pattern in comparison with those used in western countries. Focus on Beijing, Shanghai, Guangzhou and Shenzhen. China: great vitality in the furniture sector. The impact of the Asian crisis did not stop China from seeking greater efficiency in the furniture industry. A GLOBAL VIEW The German furniture industry: Production recover will be harmonious with domestic consumption and export of furniture. The chains and five purchasing groups control 50% of the market. European Union: The furniture industries Italy, Germany, France and Denmark are the leading exporting countries. Upholstery furniture in the United States is fast growing in import. Office furniture distribution In Europe is through direct sales and specialist dealers. They are two major distribution channels. The furniture market in Turkey: Good potentials for modernization and growth. The furniture industry in Brazil: New investments are increasing the production capacity. The main furniture importing countries such as Mexico and Russia have slow down. Furniture sector in Egypt: Local supply is oriented towards satisfying domestic demand. Only three percentage of the production is exported. The furniture sector in New Zealand: the country forestry resources and the expected developments in the next years suggest interesting opportunities for the foreign investors. COMPANY PROFILE

CLASSY has become a land mark in the history of Kottakkal. An organization which had been instrumental in projecting the name of Kottakkal to the forefront of the furniture industry of the world apart from its unchallengeable supremacy in the field of Ayurveda. CLASSY is a golden feather In the crown of the Kerala. Before screening the present status of this prestigious organization, it will be worthwhile to scan the days of its origin and subsequent growth. ORGANIZATON DEVELOPMENT CLASSY is the brand name under which the world knows KOTTAKKAL WOOD COMPLEX FURNITURE. WOOD COMPLEX was established in 1972 in Kottakkal by MR: Adatil Mohammed, has an impressive three decades legacy of partnership with its customers by creating and suppling the best quality solid wood furniture with perfect finishing and life long reliability. CLASSY is proud of their reputation as a premium sector interior furniture manufactur in solid wood. CLASSY’S corporate culture is one of dedication, respect and continuous improvement. CLASSY is strengthening their existing core competencies as well as investing in the development of new capabilities to meet increasing requirements .Classy strives to be recognized as an employer of choice and has established programs designed to attract and retain a highly skilled and motivated work force .Classy’s people are our most valuable asset .there are around 220 workers in this company .in the previous year the company has a turnover of four core. CLASSY is committed to the pursuit of excellence, and they will continue evaluating ways to strengthen their policies and practices to promote the interest of their customers, employees and the nation. The growth of Classy is the best in the past and this success has been mainly due to commitment of our managing team marketing team ,supervisory team, individual work teams .I firmly believe classy will climb greater height of growth in the coming year. In the coming year they have to face more challenges and greater competitions. CLASSY needs customer’s unanimous and continued support and commitment to the goal set. They would reinforce their quest for high quality and further improve their product for their customers. They are ever mindful of their performance, reputation and on their devotion and determination to achieve total customer satisfaction. Total the company has grown into a position of leadership within a very short span of time. It uses a combination of imported states of the art machinery and cutting edge technology to produce exquisite wood furniture without compromising its quality under strict

supervision in each stage. This resolute commitment to quality combined with the expertise of 100 highly skilled and dedicated professionals has helped Wood Complex carve niche for itself in the furniture business. ‘’they don’t make any piece of furniture, but they create it’’ LOCATION HEAD OFFICE AND SHOWROOM The main showroom and head office are situated by side of the National Highly, in the city Kottakkal. The sale-cum showroom is a well furnished five-storied building. The administrative office and accounts department are located in the third floor. PRODUCTION CENTRE Its production unit is situated near Puthuparamba distance 5km from showroom. MARKETING OF FURNITURE CLASSY markets its products both in the home market and international market. Major portion of the product are sold in the domestic market. HOME MARKET The home market comprises within the state and outside the state. Their customers mostly belong to the districts of Malappuram, Calicut, Kannur, Kasargode, and Trichur,Cochin and all over the kerala. The products are also demanded from other neighboring states like Tamilnadu, Karnataka, and Andrapradesh etc. They also cater to the orders from North Indian customers. The company gives at most care and attention to maintain the quality and perfection of its products, from the very raw material to the ultimate stage. Hence the furniture made by CLASSY is comparatively costlier than that of its pears. Still the company is facing it hard to meet its demand in time. Most of its customers are NRI’s and businessman. Now they have only one branch in kottakkal. This firm experiences the high demand for the products in the home market. They planned to start new branches in Cochin and Bangalore also.

INTERNATIONAL MARKET

Now the company concentrates more in the foreign market. It started export in the year 1995. Mainly the export is done to Bahrain, UAE, Daman, Muscat, Saudi Arabia, and other Gulf countries, Middle East countries etc. The exquisite and explicit models excellent design and exemplary furnishing are key factors for capturing the international market. CRAFT Their craft is designed with the purpose to tap into wood’s hidden potential and bring out the beauty within so that it can lend class and elegance to home. Just like a sculptor chipping away unwanted pieces of stone until they achieve the one thing they are known for CLASSY. Moreover, all CLASSY furniture is subjected to a unique procedure called seasoning. This reduces the moisture content of wood from 80% to around 8%. Ravages of time could do nothing with CLASSY furniture; they will stand magnificent and captivating forever. Innovation…………… CERTIFICATES AND HONORARIES  Mr:Adattil Mohammed (MD) got an award for best businessman from Kerala Government. Never Ending……………

 Mr:Adattil Mohammed, the managing director of CLASSY was awarded THE BEST ENTERPRENEUR of 2001-02 by the Government of Kerala.

 He also won ideal entrepreneur award 2002-03 by the Government of Kerala. SPECIALITIES Quality checking:Each stage of production like timber purchasing, wood sawing, carpentry work, carving, polishing, spry finishing and upholstery, they conduct strict quality checking before forwarding from one section to another. This is why they could provide the utmost perfection and strength to their product. Proper seasoning:-

Seasoning is the process of reducing the moisture content in the wood from normal 80%-200% to 6% to 7%. This will protect the wood from shrinkage, joint cracking etc, as per the changes in humidity and climate.

Non toxic chemical treatment:Chemical treatment is the process of filling the inner parts of the wood with nontoxic chemical using high pressure. We use borax and boric acid for this purpose. This will protect the wood from the attack of small insects like borer etc. they use this process for treating rubber wood only. All other wood we use are Teak wood, Rose wood, Mahagony & African paddock and only the heartwood part of the timber is taken which is free these attacks. Selective wood:CLASSY uses only the heart wood part of the timber for making furniture. They take it out from high grade selective wood of Teak, Rose wood, Mahagony etc. Rubber wood is used after proper scientific treatment. Warranty:They assure lifelong warranty to our product against wood complaint and manufacturing defects. Their polish coating is guaranteed for 5 to 7 year. Exclusive design:Their designs are of exclusively unique to keep the dignity of our customer. The designs are of Mughal, Victorian, Egyptian and traditional Kerala style. Design studio:Design studio is for giving a visualized image of the client’s interior before actual furnishing. More over it will give big picture of the out stock product so that customer can see it as live. Thematic room:We setup bed room, sitting room, dining room, living room etc in the showroom as per the customer requirements. Customer can have a look and feel of the product before buying.

PRODUCT PROFILE CLASSY have spectacular range of furniture that transforms the house into luxurious home. Our skilled and dedicated workforces have produced some of the best designs in the furniture segment and thus have provided us with a big reputation both in India and abroad. We are indebted to our production team for the effort that they put in to create such masterpieces. Furniture CLASSY is on a never-ending treadmill of progress, incorporating the latest trends in the market, constantly probing its design strategy and fine-tuning its craft. Classy remains committed to improving its range so that you have the latest for your home. Major Products CLASSY is associated with classic and value added design furniture created out of superb ethnic craftsmanship spectacular best which is acclaimed both in the domestic and international market, particularly in the gulf market. They make their product of the best Indian teakwood and Rosewood that last for generations. All their products are available in different models like. The specialty about their furniture exclusively made by hand. Classy more concentrate in choosing the name of the product. They use modern and ancient names based upon the products. The products are:1 .Sofa:CLASSY’s sofa provides to you a distinctive Elizabethan feel. Pearls of opulence that make you feel snug and comforted. Sofa is a series of drawing room furniture made of rose wood/ wood etc. They have a collection of more than 10 designs to suit the customer’s function value .The standard set consists of a 3 seatersofa and two single seated chairs various combination are available on request. Settees are specially carved to add its magnificent appearance. The fabrics used for the upholstery are the best of it’s kind improved from for USA, UAE etc. the price ranges from Rs10, 000 to Rs 80,000. The names of the sofa are Paramount, Chakra, and Diamond. 2 .Divan cost:Divan cost are beautifully shaped and an expansive .It is an extravaganza of sumptuousness. It is customized series of products provide from comfort and relaxation which is

their most sought after product in the gulf countries. The chief design objective ensures a class majestic looks, which is popular in the Middle East. The price is in between Rs 8,000 to Rs 40,000. The names of the Divan cots are dragon, Victoria and Classic. 3. Dressing Table:A dressing table that showcases your best features, so that you be can dress to impress. Dressing tables also have designs that charm any house due to its special look. All of them are truly typical and different from other furniture. The names of the dressing Tables are Venus, Smart, and Elegant. 4. Teapoy:Teapoy are available in different models in a wide range of designs ranging from simple styles, most modern styles and every piece is unique in appearance(Excellent intricate carving ensures style, high durability and finishing that adds classic look and beauty to the settees) Models are available in oval, squares and rectangular shapes. The price ranges from Rs 1000 to Rs 20,000. The names of the Teapoys are Catchy, Offbeat, and Apt. 5. Dining Tables:Presenting a statuesque table with a smooth finish to add charisma to every dining experience. The wide range of designs of dining tables made of rose wood and teak wood that maintain and optimum balance between style and function carefully crafted to maintain maximum comfort. They offer the customer a freely fascinating appearance to home. The price ranges from Rs 10,000 to Rs 1, 00,000. The names of the Dining tables are Celebration, Extreme, and Delight. 6. Cots:The costs also have many models in different designs are made to give optimum relaxation and comfort. The strength associated with cots is five times more than the normal, strength required as the flat base for mattress is in teak has against plywood, normally used. There are double cots and single cots are available. The price range from Rs 10,000 to Rs 1,00,000. The name of the cost is Swasthya, Sanana and Deluxe. 7. Cutlery Cupboard:-

Marvel at the skill and the ornate handy work of rosewood cutlery self that imbues your dining hall with grace and elegance. The price ranges from Rs 30,000 to Rs 80,000. The name of the Cutlery Cupboards is Barami, Prodigious and Roomy.

8. Wardrobe cabinet:Another stellar example of craftsmanship makes it the best choice to keep your belongings. Now CLASSY more concentrate in making Wardrobe with modernized design. It will satisfy customer modern needs and wants. The price ranges from Rs 8,00,000 to Rs 1,00,000. The names of the Wardrobes are Enjoy, Glory and Saffron. 9. Seated sofa:Seated sofa is a serious of out furniture made of rose wood; they have a collection of more than 8 designs to suit the customer’s functional value. The standard set consists of a 2 seated sofa and single seats. Various combinations are available on request. Seated sofas are specially carved to add its magnificent appearance. The price range starts from Rs 6,000 to Rs 25,000. 10. Chairs:CLASSY’s chairs are very durable and very attractive. It gives the users very comfortable feelings. CLASSY made different types of chairs-normal chairs, dining chairs and attractive carved type chairs. Different woods are used for making chairs. The names of the chairs are Dignity, Ethnic, and Royal. The price range starts from Rs 2,500 to 12,500. 11. Stools:CLASSY produce stools also. Stools are used instead of chairs. It is low price products. But upon order CLASSY will make very attractive stools which made by costly wood. The price of the product is based on wood and work. 12. Study table:CLASSY have variety range of study table. CLASSY’s study table gives maximum satisfaction to their customers because they made it based upon customer need and wants.

13. Door:CLASSY have variety range of Doors. It gives to a home more attractive because a front door has a vital importance in the case of show of the home. CLASSY give more concentration in the case of Doors. CLASSY have well carved Doors and simple worked doors. The price of the doors based upon wood and designing work. The names of the doors are Swagath, Royal, and Beauty. 14. Partition & Paneling:CLASSY provide the facility of partitioning and paneling to their customers based on their needs. Partitioning and Paneling means arranging and separating a room with wooden partition. It helps in utilization of space of a large room. CLASSY made this very attractively. It gives a room very executive and stylish look. 15. Other:Side box, Mirror frame, Book shelves, Kitchen units, Stare cases, T.V stand, Oonchaal, Regency chairs, Wooden Baby Cradle and other fancy items. The main product of the firm is Bed room set and Wardrobe. A bedroom set consists of a double cot, a dressing table & chair; a wardrobe cabinet etc. the cost of the bedroom set is around 2,50,000. The latest and most expensive product of CLASSY is named as ‘Grand Crockery’. It costs around Rs 1,50,000.

METHEDOLOGY

METHEDOLOGY Research methodology Research methodology is a way to systematically show the research problem. It may be understood as a science of the studying how research is done scientifically. so the research methodology not only talk about the research methods but alps conceder the logic behind the method we use in the context of our research study and explain why we use particular method or technique or why we are not swing others so that the research result are capable of being evaluated either by the researcher himself or by other. Research design A research design is the conceptual structure with in which research is conducted; it constitutes the blue print for collection, measurement and analysis of data. Collecting data from the people through various data collection methods for analysis and interpretations. So the conducted study is descriptive research Descriptive Research It describes that characteristic of a group such as customers, organization, market etc: Data used

The study is mainly based on two important data a. Primary data

Primary data was collected directly from the employees by means of discussions, direct interviews with the top managers and also administering a structured questionnaire. An observation system also helped in understanding the process involved.
o

Questionnaires

b. Secondary data

Secondary data is collected from published and unpublished sources.

The data needed to prepare this project was obtained from:

Company records
o o o

Websites Books Periodicals.

Source of data Source represents the mode used for collecting data. This mean that method used to collect the data. Here data is collected by giving questionnaires and through direct observation. Sample design A sample design refers to the procedure adopted by a researcher for selecting items for sample. Sampling area: kottakkal Population It covers the customers of CLASSY FURNITURE KOTTAKKAL Method of sample collection Method of sample collection is by simple random sampling Sample size A total number 120 sample has been selected from customers of classy furniture kottakkal. The sample size is restricted to120 because of difficulty in collecting the data from all the customers. Tools Used The main tool used for analysis of data is
• •

simple percentage method and, Chi-Square test.

Period of the study
The period of the study was extended between the period of one ………………….?

ANALYSIS AND INTERPERTATION

Table no: 3.1

GENDER OF THE RESPONDENTS

Sl no: 1 2

Options Male Female TOTAL

No: of Respondents 72 48 120

Percentage 60% 40% 100%

INFERENCE: The above table shows that in the respondents 60% are Male and 25% are Female.

Figure no: 3.1 GENDER OF THE RESPONDENTS

Table no: 3.2 OCCUPATION OF RESPONDENTS

SL NO: 1 2 3 4

Occupation Business Profession Govt Others TOTAL

No: of respondents 40 25 25 30 120

Percentage 33.33% 20.83% 20.83% 25% 100%

INFERENCE: The above table shows that 33.33% are business persons20.83% are professionals their 20.83% are government employees and 25% are others

Figure no: 3.2 OCCUPATION OF RESPONDENTS

Table no: 3.5 MARITAL STATUS OF THE RESPONDENTS

Sl no:

Options

No: of Respondents

Percentage

1

Married

95

79.16%

2

Single TOTAL

25 120

20.83% 100%

INFERENCE: The above table shows that 79.16% of respondents are Married and 20.83%Unmarried.

Figure no: 3.3

MARITAL STATUS OF THE RESPONDENTS

Table no: 3.4 EDUCATION QUALIFICATION OF RESPONDENTS

Sl no: 1 2 3 4

Qualification Under graduation Graduation Post graduation others TOTAL

No: of respondents 40 20 20 40 120

Percentage 33.33% 16.66% 16.66% 33.33% 100%

INFERENCE: The above table shows that in the respondents 33.33% are under graduates, 16.66% are Graduates 16.66% are post graduates and 33.33% are others

Figure no: 3.4 EDUCATION QUALIFICATION OF RESPONDENTS

Table no: 3.5 INCOM LEVEL OF RESPONDENTS

Sl no: 1 2 3 4

Income level(monthly) up to 15000 15000-20000 20000-30000 30000 & above TOTAL

No: of Respondents 10 30 55 25 120

Percentage 8.33% 25% 45.83% 20.83% 100%

INFERENCE: The above table shows that8.33% respondents are up to15000 income level, 25% are up to 20000.45.83% are up to 30000 and 20.83% are above 30000.

Figure no: 3.6 INCOM LEVEL OF RESPONDENTS

INCOMEL EVELOFRES POND ENTS

up to 15000 15000-20000 20000-30000 30000 & above

Table no: 3. age of the respondents Sl no: 1 2 3 4 Age Below 25 25-35 35-45 Above 45 TOTAL No: of respondents 10 26 45 39 120 Percentage 8.33% 21.66% 37.5% 32.5% 100%

INFERENCE: The above table shows that8.8.33% respondents are below 25 age , 21.66% are 25-35 age.37.5% are 35-45 age and 32.5% are above 45 age.

Figure 3.6 Age of the respondent

ag of the respondents e

below25 25-35 35-45 above 45

Table no:3.7 Awareness about the classy furniture

Sl no:

Options

No: of respondents

Percentage

1 2 3 4

ADVERTISEMENT SALES PERSONS FRIENDS OTHERS TOTAL

45 15 40 20 120

37.5% 12.5% 33.33% 16.66% 100%

INFERENCE: The above table shows that 37.5% from ADVERTISMENT 12.5% from SALES PERSONS: 33.33%from FRIENDS and 16.66%from other sources.

Figure no: 3.7 Awareness about the classy furniture

Table no: 3.8 Period of using classy furniture

Sl no: 1 2 3 4

year Below one year 1-3 yrs 3-5 yrs Above 5 years TOTAL

No: of respondents 31 27 37 25 120

Percentage 25.83% 22.5% 30.83% 20.83% 100%

INFERENCE: The above table shows that 25.83%of respondents are using classy furniture since one year 22.5% of respondents are using classy furniture from 1-3 year 30.83% of respondents are using classy furniture from 3-5year .and 20.83% of respondents are using classy furniture ,since more than 5 year

Figure no: 3.8 Period of using classy furniture

Table no: 3.9 THE TYPES OF FACTOR CONCIDERING BY THE CUSTOMERS

Sl no: 1 2 3 4 5 6

Factors QUALITY DURABILITY PRICE POLISH DESIGN DELIVERY TOTAL

No: of respondents 26 20 26 10 26 12 120

Percentage 21.66% 16.66% 21.66% 8.3% 21.66% 10% 100%

INFERENCE: The above table shows that 21.66% considering QUALITY 16.66%are DURABILITY 21.66% are PRICE 8.3% are POLISH 21.66% are DESIGN and 10%DELIVERY.

Figure 3.9 Type of the facture considering by the customer

25.00% 20.00% 15.00% 10.00% 5.00% 0.00%

Colum n2

Table no 3.10 Opinion about targeted price level

Opinion about price level Sl no: price 1 2 3 High Moderate Low No: of Respondents 40 60 20 120 Percentage 33.33% 50% 16.66% 100%

TOTAL

INFERENCE: The table shows that 33.33% are like to buy high price furniture , 50% are chosen moderate price furniture and16.66% are like to invest buy low price furniture .

Figure no: 3.10 Opinion about price level

50 45 40 35 30 25 20 15 10 5 0 High Moderate Low Colum n2

Table no 11 Opinion about variety

Sl no: price 1 2 2 3 excellent good Moderate poor

No: of Respondents 35 40 35 10 120

Percentage 29.16 33.33 29.16 8.33 100%

TOTAL

INFERENCE: The above tables shows that opinion of 29.16% of the respondents are given excellent 33.33% of the respondents are given good 29.16% of the respondents are given average and 8.33% of the respondents are given are given poor ,

Figure no: 3.10 Opinion about variety

Table no 3.11 Most acceptable wood

Sl no: 1 2 3 4 5

wood Rubber Red wood Mahagany Rose wood Teak wood TOTAL

No: of respondents 45 25 7 20 23 120

Percentage 37.5 20.83 5.83 16.66 19.16 100%

INFERENCE: The above table shows that 37.5% ready to buy rubber wood furniture 20.83% are ready to buy red wood furniture 5.83% are ready to buy mahogany wood furniture 16.66% are ready to buy rose wood furniture 19.16% are ready to buy teak wood furniture

Figure 3.11 Most acceptable wood

Table no 3.12 Opinion about lead time

Sl no: 1 2 3 4

week One week 1-2 week 2-3 week Above 3 week TOTAL

No: of respondents 50 20 35 15 120

Percentage 41.66 16.66 29.16 12.5 100%

INFERENCE: The above table shows that 41.66%of respondents are opined that one week taking as lead time 16.66% of respondents are opined that 1-2 week taking as lead time 29.16% of respondents are opined that 2-3week taking as lead time 12.5% of respondents are opined that above 3 week taking as lead time .

Figure 3.12 Opinion about lead time

Table no 3.13 Opinion about sales after services

Sl no: option 1 2 3 High Moderate Low

No: of Respondents 66 47 7 120

Percentage 55% 39.16% 5.83% 100%

TOTAL

INFERENCE: The above table shows that 55%of respondents are opined high 39.16% of respondents are opined that moderate 5.83% of respondents are opined that low Figure 3.13

Opinion about sales after services

Table 3.14 Opinion about order form

Sl no: 1 2 3 4

Options Highly satisfied satisfied Has to improve dissatisfied TOTAL

No: of respondents 40 52 18 10 120

Percentage 33.33% 43.33% 15% 8.33% 100%

INFERENCE: The above table shows that 33.33%of respondents are opined that highly satisfied 43.33% of respondents are opined that satisfied 15% of respondents are opined that Has to improve 8.33% of respondents are opined that dissatisfied.

Figure3.14

Opinion about order form

Table3.15

Opinion about advertisement

Sl no: 1 2 3 4

Options Highly satisfied satisfied Has to improve dissatisfied TOTAL

No: of respondents 60 42 10 8 120

Percentage 50% 35% 8.33% 6.3% 100%

INFERENCE:

The above table shows that 50%of respondents are opined that highly satisfied 35% of respondents are opined that satisfied 8.33% of respondents are opined that Has to improve 6.33% of respondents are opined that dissatisfied.

Figure3.15 Opinion about advertisement

Table no 3.16 Switched off to other shop

Sl no: 1 2

Options Yes no

No: of respondents 42 78

Percentage 35% 65%

INFERENCE:

The above table shows that 35%of respondents are opined that YES respondents are opined that NO.

78% of

Figure3.16 Switched off to other shop

Table no 3.17 Opinion about furniture feature Sl no: Features poor 1 polish 35 35 Fair 30 Options Good 20 excellent

2 3

Unpholistry cloth Unpholistry cushion

45 10

32 30

23 40

20 40

4

Design

8

12

34

66

98 No: of respondents Percentage

109

127

146

20.47% 22.6%

26.60%

30.7%

INFERENCE: The above table shows that 20.47%of respondents are opined that the furniture features are poor 22.6% of respondents are opined that the furniture features are fair 26.6% of respondents are opined that the furniture features are good 30.7% of respondents are opined that the furniture features are excellent.

Figure 3.17 Opinion about furniture feature

120 100 80 60 40 20 0 polish Unpholistry cloth Unpholistry cushion Design excellent Good Fair poor

Table no: 3.7 Chi - Square Test price factor of furniture High price Moderate price Low price Total

Income Level(monthly) up to 15000 15000-20000 20000-30000 30000 & above

6 10 20 4

2 15 25 18

2 5 10 3

10 30 55 25

Total

40

60

20

120

Ho - There is no significant relationship between price factor of furniture and income level of respondents. H1 - There is a significant relationship between price factor of furniture and income level of respondents. Degree of freedom = (r - 1) (c - 1) = (4 - 1) (3 – 1) = 6 & table value is 12.59 Calculated χ2 value = 9.43 Based on the analysis it has been inferred that the calculated chi-square value is 9.43 the chisquare table value for the degree of freedom at 5% level of significance is 12.59. Since the calculated value is less than the table value we accept the null hypothesis that there is no significant relationship between price factor of furniture and income level of respondents.

FINDINGS

FINDINGS 1. From the percentage analysis in the respondents 60% are Male and 25% are Female. 2. The percentage analysis shows that that 33.33% are business persons20.83% are professionals their 20.83% are government employees and 25% are others 3. On the basis of percentage analysis 79.16% of respondents are Married and 20.83%Unmarried. 4. The percentage analysis shows that 33.33% are under graduates, 16.66% are Graduates 16.66% are post graduates and 33.33% are others 5. Among the investors 8.33% respondents 8.33% respondents are up to15000 income level, 25% are up to 20000.45.83% are up to 30000 and 20.83% are above 30000. 6. The analysis shows in the respondents 8.8.33% respondents are below 25 age , 21.66% are 2535 age.37.5% are 35-45 age and 32.5% are above 45 age. 7. In the respondents 37.5% from ADVERTISMENT 12.5% from SALES PERSONS: 33.33%from FRIENDS and 16.66%from other sources 8. In the respondents25.83%of respondents are using classy furniture since one year 22.5% of respondents are using classy furniture from 1-3 year 30.83% of respondents are using classy furniture from 3-5year .and 20.83% of respondents are using classy furniture ,since more than 5 year 9. In the respondents 21.66% considering QUALITY 16.66%are DURABILITY 21.66% are PRICE 8.3% are POLISH 21.66% are DESIGN and 10%DELIVERY. 10. The percentage analysis shows that 33.33% are like to buy high price furniture , 50% are chosen moderate price furniture and16.66% are like to invest buy low price furniture . 11. In the respondents 29.16% of the respondents are given excellent 33.33% of the respondents are given good 29.16% of the respondents are given average and 8.33% of the respondents are given are given poor regarding variety of the furniture.

12. Among the respondents 37.5% ready to buy rubber wood furniture 20.83% are ready to buy red wood furniture 5.83% are ready to buy mahogany wood furniture 16.66% are ready to buy rose wood furniture 19.16% are ready to buy teak wood furniture . 13. In the analysis 41.66%respondents are opined within 1 week,16.66%of the respondents are opined 1-2 week and 29.16% of the respondents are opined 2-3 week and 12.5% of respondents are opined above 3 week. 14. In the analysis It is indicated from the above analysis that 55%of the respondents are highly satisfied with sales after service of the furniture ,39.16% are Moderate satisfied with sales after service of the furniture and 5.83% are low satisfied with sales after service of the furniture. 15. The percentage analysis explain It is know from the above analysis that 33.33%of the respondents are highly satisfied with the order form of the product,43.33%of the respondents are satisfied with the order form of the product,15% of the respondents are opined Has to improve the order form of the product, 8.33% of the respondents are dissatisfied with the order form of the furniture. 16. It is noted from the above analysis that 50% of the respondents are highly satisfied with advertising of the product,35% of the respondents are satisfied with advertising of the product,8.33% of the respondents are opined has to improve the advertising of the product and 6.3% of the respondents are dissatisfied with advertising of the product. 17. The percentage analysis explain It is know the above analysis that 35%of respondents are interested to switchover to other shops and 65% respondents are not interested to switchover to other shops. 18. The above table shows that 20.47%of the respondents opined that the overall performance of the furniture is poor,22.6% of the respondents opined that the overall performance of the furniture is fair,26.6% of the respondents opined that the overall performance of the furniture is good ,and 30.7% of the respondents opined that the overall performance of the furniture is excellent .

RECOMMENDATION -1.The firm should maintain a good R&D department to understand the market trends and customers desire 2 the firm should give importance to advertisement because it will attract more customers 3 the firm should gives importance to polish as well as cushion cloth, the cushion cloth should be smooth. 4 include more varieties in each floor 5 the firm should concentrate to make kitchen sets 6the firm should reduce the lead time that will help to achieve customer’s credibility 7 customers are the main important factor of whole firms, so the firm should ready to increase the capacity of the customer care departments

Conclusion
A study has been conducted on customer attitude towards the furniture with the special reference to CLASSY furniture .the study has helped to gain more knowledge about furniture industry, furniture markets and customers awareness towards the furniture markets. Many suggestions have been recommended for overcoming the problems related to furniture and improve the current situation of the firm The firm has to improve the quality as well as the all other factors to improve the satisfaction level of the customer’s .each and every customer has their own attitude towards the furniture, according to that attitude they are coming for purchasing.

BIBLIOGRAPHY

BIBLIOGRAPHY

1. C.R Kothari “Research Methodology 2nd edi: New age international (p) ltd, 2004. 2. Jabir Adattil sales director of classy Websites: www.classsy.com

APPENDIX

APPENDIX ‘A study on the customers attitude towards furniture’ with special reference to CLASSY THE ANTIGUE DESIGNED FURNITURE Kottakkal Kerala.

1 : Name of the person …………………………………………………………………………………….. 2 : Occupation a. Business b. Profession c. Govt d. Other

3 : marital status. a. Single b. Married

4 : Education a.UG b. Graduate c. PG d.Others

5 : Income level a. Below 15000 b.15000 to 20000 c.20 to 30000 d.30000 above

6 : Age of the person a. Below 25 b.25-35 c. 35-45 d. Above 45

7: From where did you know the furniture

a. Advertising

b. sales persons

c. friends

d. others

8: How long since you have using classy furniture? a. Below 1 year b.1 to 3 c.3 to 5 d.Above 5 year

9: Which among the following factor is considering while purchasing a furniture? a. Quality b.Durabilit c.Price d.polishes e.Design f.Delivery

10: How much do you spent in to furniture? a.High price b. moderate c. low

11: Opinion about variety? a.Excellent b.Good c.Average d.Poor

12 : Which kinds of wood is most acceptable? a. Red wood b.Teak c.Mahagany d.Rosewood e.wood Rubber

13 : How much take lead time? a.1 Week b.1 to 2 c.2 to 3 d.Above 3

14. Opinion about sales after services a.High b.moderate c.low

15 : Opinion about order form? a.Highly satisfied b.Satisfied d.Dissatisfied e.Neutral

16 : Opinion about the advertising of the furniture? a. Highly satisfied b. Satisfied c.Dissatisfied d.Neutral

17 : Have you ever switching off to other shop? Yes No

18 : Give your opinion about furniture.

Poor polish Unpholistry cloth Unpholistry cushion Design

Fair

Excellent

Good