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Market Insights: Confectionery in India
An insight into the Indian confectionery market
Report summary
• Examines developments in the Indian confectionery market • Provides latest retail data at a category level along with five-year forecasts, highlighting specific growth areas • Examines new product launches in the Indian confectionery market, by key categories • Identifies the leading players in the market, providing details on brand portfolio and new product launches

Use this report to find out the latest consumer trends driving the category alongside accessing the consumption and usage data

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4% during 2009-14e. The market is expected to grow to a value of $2. The health consciousness trend majorly impacts the improving sales of the cereal bars category. new product launches were dominated by sugar confectionery and chocolate category which together accounted for around 80% of the launches. • In 2010.27bn in 2009.28bn by 2014 and is estimated to grow at a CAGR of 12. Datamonitor Analyst and Report Author Datamonitor Report Published: Mar 11 | Code: BFCM0406 Buy this report online now at www.5% during 2004-09.Market Insights: Confectionery in India RESEARCHSTORE About this report Introduction This report forms a part of Datamonitor's newly introduced product series titled “Market Insights”. growing at a compound annual growth rate (CAGR) of 10.datamonitor. which are a healthy snacking option.com/store . It also analyzes the market through consumer and industry perspectives. • Increasing health consciousness. a fast evolving indulgence seeking attitude of the Indian consumers along with snacking/eating on-the-go are a few of the key trends shaping the Indian confectionery market. This report examines new developments in the Indian confectionery market. It provides data at a market level and segmentation by categories.” Gaurav Marchanda. Key findings and highlights • The confectionery market in India was estimated to be worth $1. Reasons to buy • Market understanding: develop a detailed understanding of the confectionery market and identify the key growth categories within it • Consumer trends and behavior: find out the latest consumer trends driving the category alongside accessing the consumption and usage data • Competitive landscape: obtain information on the key players operating in the market and understand their key strengths in various categories “New product launches are increasingly moving toward a healthier positioning. It aims to provide both quantitative and qualitative analysis to clients on the market data and trends across various industry sectors.

which is driving up prices. No launches in the less than INR25 price range indicates the relative premium positioning of products within this category as compared to other categories. New launches are distributed equally between the less than INR25 and INR100–150 price brackets. Constant product innovation and re-inventing brands like Chlormint. 2010 The high-volume. Happydent. backed by a wide network of carry and forwarding agents. which in India tend to have lower price elasticity. which suggests a premiumization trend in most of the categories within the market Price point analysis.com/store . In 2010. Fruittella. Chocolate Gum Sugar confectionery 33 Confectionery in India the home of Business Intelligence © Datamonitor Competitive Landscape Competitive Landscape Perfetti Van Melle is a key player in the sugar confectionery and gum categories. This is owing to a number of launches in small pack sizes in line with the prevalent snacking trend. This is due to a larger number of launches of multipack cereal bar products.” Perfetti Van Melle India company website 38 Confectionery in India the home of Business Intelligence © Datamonitor “Higher sugar prices directly impact input costs of the low value sugar confectionery products. low-price Indian confectionery market consists mainly of products that fall in the lower price band.000 Indian towns. Most of the product launches in the greater than INR50 price range were international brands. A vast network of distributors spread across over 2. Cofitos.Market Insights: Confectionery in India RESEARCHSTORE Sample slides New Product Launches New Product Launches Product prices in the confectionery market seem to be on the rise.datamonitor.” Gaurav Marchanda. and Marbles. Cereal bars 71% of launches were in the price range of more than INR100. to keep the company’s product offerings fresh. Future prospects The manufacturer’s focus on the slower growing sugar confectionery and gum categories means that it is losing market share to Cadbury and Nestlé. which is high for the gum category. There has been a large number of launches of multiple unit packs of international brands. A large number of low priced confectionery products were targeted at children. Datamonitor Analyst and Report Author Datamonitor Report Published: Mar 11 | Code: BFCM0406 Buy this report online now at www. 24% of new launches were in the less than INR25 price range (compared to over 50% in 2009). “Van Melle has adopted an aggressive sales strategy to retain the number one position in the confectionery industry in India. Mentos. Aggressive and innovative advertising campaigns adapted to target and appeal to Indian consumers. 33% of new product launches were in the less than INR25 price range. There has been a heavy influx of international brands and innovative product concepts and flavors. Well-established brands in these categories is the manufacturers key strength Cadbury (Kraft) Perfetti Van Melle Nestlé S.A Parle Key brands Brands like Alpenliebe and Big Babol have a strong brand presence and recall. Prices are on the rise due to changing input costs and a larger range of premium products available in the market. 44% of the product launches were in the INR25–50 price range. Strengths Strategy Focus its product range on the sugar confectionery and gum categories.

com Datamonitor Report Published: Mar 11 | Code: BFCM0406 Buy this report online now at www. It aims to provide analysis to clients on the new product launches across various industry sectors. Europe Americas Middle East Asia Pacific tel: +44 20 7675 7764 tel: +1 212 686 7400 tel: +971 4 408 2832 tel: +61 2 8705 6900 fax: +44 20 7990 9988 fax: +1 646 365 3362 fax: +971 4 335 2647 fax: +61 2 8705 6901 email: reports@datamonitor.com email: reports@datamonitor. please visit www.com/store. Published: Jan-11 | Code: BFCM0405 Product Insights: Confectionery in India This report forms a part of Datamonitor's newly introduced product series titled "Product Insights". growth and prevalent trends alongside insights on the competitive landscape and consumption and usage data. and Sales. Published: Jan-11 | Code: DMCM4789 Market Insights: Table Sauces in India Analysis of the table sauces category in India providing information on category size. Contact our customer service team today. Consumer Insight.Market Insights: Confectionery in India RESEARCHSTORE Interested in this topic? To achieve profitable growth. The NCI portfolio helps subscribers to make a first evaluation of a consumer segment by providing concise..datamonitor. Other reports in this series Market Insights: Tobacco in India Analysis of the Tobacco market in India providing information on sector size. a company needs to identify large addressable growth segments and create propositions to meet these consumers’ needs.com email: reports@datamonitor. Published: Oct-10 | Code: DMCM4777 For more information about these products or to browse and purchase from our huge range of research.com/store .. Strategic Planning. NPD.com email: reports@datamonitor. growth and prevalent trends alongside insights on the competitive landscape and consumption and usage data. The portfolio is a must-read for many client functions: Marketing.datamonitor. practical information and creative ideas.

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