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Android Market Insights
Published 4th of May 2011
Read this monthly insight report to stay up-to-date with the latest news from the Android Market. ‘Games’ was the fastest growing category. Average selling price grew by 2% to US$ 3. research2guidance ©2011 | powered by AndroidPIT 2 .Android Market Insights April 2011 April’s Headlines The Android Market continued its growth in April 2011.000 In April 28. Key insights in April are: App numbers reached almost 295. but new adds show a slight increase in paid app share (40%).5 times faster than Apple App Store Paid app share remained constant at 36%.000 new apps were added to the market. Top 5 categories comprise 55% of all Android Market apps. which means that it grew 2.23 in April. Amongst the major app platforms Android Market is still the one with the highest share of free apps. ‘Games’ will become the No. It will overtake the Apple App Store and become the biggest distribution platform for smartphone Android Market Insights | April 2011 applications worldwide (in terms of app numbers) by August 2011.1 category in July 2011. Given the same growth rates.
Currently it shows growth rates twice as high as Apple’s App Store. The Android Market had a slow start when it was launched.000 250. research2guidance ©2011 | powered by AndroidPIT 3 Android Market Insights | April 2011 .000 100. Since October 2010 it overtook Apple in terms of new application uploads.000 200.000 150.000 300. FIGURE 1: APP NUMBER DYNAMICS (JUNE 2009 – APRIL 2011) 350. AndroidPIT.A look back Android Market is the fastest growing app store today. Paid Share of paid Given the same growth rates as in April.000 0 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Free Sources: research2guidance.000 50. Android Market would overtake Apple’s App Store within next 3-4 months.
273 +2. Pricing difference between categories remained high. continued in April.209 2. Android offers 188. research2guidance ©2011 | powered by AndroidPIT 4 .703 294.Current Snapshot As of the end of April.000 50.738 266.024 +4. AndroidPIT. ‘Personalization’ content features over 77% paid apps.000 +3.000 150.765 200. Android Market features 294. In addition. In April 28.447 287. Both market leaders add more apps to their stores every month as other platforms have in total. whereas most of other app stores tend to have more than 60% paid content.843 Android Market Insights | April 2011 250. compared to 11.098 +4.270 01/04 08/04 Free 15/04 Paid 22/04 29/04 Sources: research2guidance.000 100.000 0 +4.140 280.000 apps added to the Apple App Store.000 300. Apps in the ‘Personalization’ category are being offered at US$1. the average selling price increased by 2% to US$ 3. While paid apps account for only 11% in ‘News & Magazines’. which makes it the biggest platform for free content worldwide. This month the share of paid apps amongst total adds averaged 40%. FIGURE 2: APP NUMBER DYNAMICS IN LAST FOUR WEEKS 350. Only 36% of its content is paid.000 273.000 new applications were added to the Android Market. The “paid content” trend. whereas the average selling price of ‘Medical’ apps reached US$ 19.738 apps.369 +4. which has been visible over the last few months. The share of paid apps varies greatly among categories.23.887 2.31.00 in April.000 free apps.
It has only recently begun to grow in terms of numbers. ‘Games’ is a leading category in terms of number of apps added during April 2011.1 category within next 13 weeks. AndroidPIT. and apps are now divided into 25 categories. Unlike in Apple. the largest ones being ‘Entertainment’. the ‘Books’ category did not receive much attention from developers in Android Market initially. since January 2011. If it continues to grow at this rate it will overtake ‘Entertainment’ and become No. Apple’s App Store offers a selection of 20 categories (19 Games subcategories). for comparison. research2guidance ©2011 | powered by AndroidPIT 5 Android Market Insights | April 2011 . and since then it has become a Top 5 app category.Top Categories Initially Android Market had 33 categories (and 7 Games subcategories). In parallel there has been a slow-down of new adds in the book category in Apple’s App Store. ‘Games’ and ‘Personalization’ content. FIGURE 3: TOP 5 CATEGORIES IN ANDROID MARKET BY NUMBER OF APPS 17% Entertainment Games 45% 16% Personalization Tools Books & Reference 9% 6% Other 7% Sources: research2guidance. Top five categories comprise 55% of all Android Market apps. In January 2011 it then restructured the app store.
000 Android Market Insights | April 2011 0 Games Personalization Books & Reference Entertainment Tools Sources: research2guidance.FIGURE 4: TOP 5 CATEGORIES IN ANDROID MARKET BY NEW ADDS IN APRIL 6.000 3.000 5.000 2. AndroidPIT.000 4.000 1. research2guidance ©2011 | powered by AndroidPIT 6 .
com phone: +49 30 609893366 Direct web-shop access to our reports and PPTs Browse our research products Download immediately Easy payment (VISA.com/shop research2guidance ©2011 | powered by AndroidPIT .About research2guidance Research2guidance is a market intelligence and consultancy company specializing in the mobile apps market. PayPal) Visit www. Our Service Offerings Reports and PowerPoint slide-sets: market insights on selected topics Bespoke research: custom-made research for your individual needs Knowledge center: a subscription to a wealth of data.com phone: +49 30 609893366 Service and press inquiries Support for articles Background information on reports Custom made services and bespoke projects Contact our Research Director Ralf-Gordon Jahns email: rgj@research2guidance. and daily news and opinion Consulting services: projects tailored to assist you in developing your mobile strategy Android Market Insights | April 2011 7 Contact us for A one-on-one expert call with a Android Market analyst for A personal 15-30 min.research2guidance. profiles. analysis. Master Card. consultation Questions and answers about our research Matching your needs with our research services Contact our Senior Analyst Egle Mikalajunaite email: em@research2guidance.
Android Market Insights | April 2011 The AndroidPIT App Center (native store app) runs on every Android compatible device and provides users a comfortable access to the international app portfolio. as long as you credit research2guidance and AndroidPIT.com Content Cooperation and Mobile Website Solutions Philipp Dommermuth email: email@example.com. experts.About AndroidPIT AndroidPIT is one of the leading websites for everything Android. cite. research2guidance ©2011 | powered by AndroidPIT 8 . i.com Advertising on AndroidPIT email: advertise@androidpit. to communicate.com Disclaimer Research2guidance invites any reader and holder of this report to use. The AndroidPIT App Center. Contact us for App Distribution. and build upon this work non-commercially. Shuttle and 1&1. Promotion & direct Marketing email: apps@androidpit. enthusiasts and developers get together at AndroidPIT for the latest news from the Android world. Android users. with more than 3 million monthly unique visitors worldwide.com Partner and White-Label Partner Store Solutions Tobias Apel email: ta@androidpit. which is already installed on more than 2 million devices. discuss and support each other. spread. offers several thousands of free and paid applications for direct download. Every week different top applications are featured with up to 70% discount. HANNSPREE. copy. It is also operated as a partner store and white-label partner store solution for several different companies.
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