This action might not be possible to undo. Are you sure you want to continue?
VIII - 2011
aerospace INDUsTrY Rising to Maximum Height
Great investment opportunities in the best place to live
M E X I C O
Strategic location for global business.
• L Located only 50 miles south of Mexico City, by far the largest market d l il h f M i Ci in Latin America • Straight in the middle of the inter-oceanic highway; 260 miles from the Seaport of Veracruz on the Gulf of Mexico
Highly qualified human capital
• Hi hl skilled workforce Highly kill d kf • Steady supply of engineering and science graduates
An outstanding innovation environment
• Host to 39 research centers ready to support innovative projects like no other region in Mexico • More than 1,500 scientists, many of whom are involved in highly relevant topics such as biotechnology, applied physics, energy & fuels, materials, science, water technology and others
Exceptional life quality
• F Famous worldwide for its ideal climate and natural beauty • Known as the “city of eternal spring,” Cuernavaca — the state Capital — and its surroundings have become a cosmopolitan metropolis • A wide array of high quality entertainment, cultural and educational options
Economic Development Secretariat +52 (777) 313 5680 www.businessinmorelos.gob.mx firstname.lastname@example.org
Rising to maximum height
From the CEO Briefs Business Tips mexico: light years of history in aerospace development Mexico’s Partner daimler mastretta mazda metalsa dina geiq safran aernnova honeywell
6 7 10 18
20 22 24 26 32 34 37 38
PHOTO coUrtesy of ford
automotive industRy reigniting the engines
Photo courtesy of safran
Firm ground for growth. Kearney Global Services Location Index 2009. Mexico is the Americas’ Spanish-speaking country with the highest rating in human resources. according to the A. Over 60% of Mexican states have productive capacity in IT Business Monitor estimates that the IT services and BPOs market will grow 10% annually during the period 2009-2013. • • . �e ������r��� ��r� ���� ����o�� �o����o� � ���r���r����re �� �������� ���� �����or���� Mex� From Mex: 01(800)025-5580 From USA: 1(877)542-9793 ���e���or��o��om A Master Planned Community Mexico has everything to becoMe a key supplier for the world’s it Market: • • Plenty of highly qualified professionals in the IT Industry. 23 IT clusters in 20 states. while the software market will grow 9% in the same period.T.
camino a santa teresa número 1679. not on the institution. méxico. impresora el Universal. las opiniones expresadas por los autores no reflejan necesariamente la postura del editor de la publicación. 01900.v. impresa por cía.email@example.com. delegación Álvaro obregón.promexico..f.a. Although this magazine verifies all the information printed on its pages.000 ejemplares.mx 50 diana Kennedy A Brit with a Mexican Palate 46 Destination PinacaTe: a lunar landScaPe On THe greaT divide 54 Gastronomy emPellón: liTTle mexicO in new yOrk 58 Music SirenS Of THe lyrical landS 61 Architecture cineTeca naciOnal 62 Film Industry lOcaTiOn: mexicO Negocios ProMéxico es una publicación gratuita. issn: 2007-1795.mx editor responsable: gabriel sebastián escalante Bañuelos.4 Negocios PrOméxicO carlos guzmán Bofill ceo ilse oehler grediaga image and communications director sebastián escalante managing coordinator sebastian. licitud de título: 14459. The institution might or might not agree with an author’s statements.gob. con un tiraje de 15. Photo carlos citalán . sin previa autorización de proméxico. número viii. editada mensualmente en inglés por proméxico. agosto 2011.p. s. ambos otorgados por la comisión calificadora de publicaciones y revistas ilustradas de la secretaría de gobernación. se terminó de imprimir el 18 de agosto de 2011. de c. ProMéxico is not responsible for inaccurate information or omissions that might exist in the information provided by the participant companies nor of their economic solvency. August 2011. teléfono 54477000.mx natalia herrero copy editing 42 Photo archive q-10 cOmunicación emma lucila lópez valtierra publisher sergio anaya editor in chief carlos molina design this is an editorial project for proméxico by q-10 comunicación. queda estrictamente prohibida la reproducción total o parcial de los contenidos e imágenes de la publicación. except when it states otherwise. correo electrónico negocios@promexico. licitud de contenido: 12032. página web www.gob. c. d. it will not accept responsibility derived from any omissions. 04-2009-012714564800-102. Negocios ProMéxico año 4. promexico. inaccuracies or mistakes. colonia Jardines del pedregal. reserva de derechos al uso exclusivo no.mx. maría del Pilar luna Underwater Time Travel The lifestyle Contents download the PdF version and read the interactive edition of Negocios ProMéxico at: negocios.mx miguel Ángel samayoa advertising and suscriptions negocios@promexico. therefore the responsibility of each text falls on the writers.
gob.gob.mx Shanghai rodrigo. Frankfurt.gob. Los Angeles.gob.mx Energetic Alliance + 52 (55) 544 77070 firstname.lastname@example.org@email@example.com . Guatemala. Dallas.firstname.lastname@example.org@promexico.gob. Madrid.mx Santiago de Chile joel.gob.Middle East email@example.com Europe and Middle East Offices in: Brussels.firstname.lastname@example.org Paris guillermo.mx Stockholm nicole.mx Milan email@example.com London .mx firstname.lastname@example.org@promexico.gob.gob. Singapore. London.mx Dallas diana.gob.Pacific Offices in: Beijing. Miami.email@example.com@promexico.mx Tokyo esau.gob. Houston.gob. Milan.gob. Paris and Stockholm Brussels alejandro.gob.mx Los Angeles firstname.lastname@example.org.ENERGY OFFICES ABROAD North America Regional Director Washington.mx Mumbai aldo.mx Guatemala email@example.com Seoul miguel.promexico.gob.mx Frankfurt erwin.mx Miami firstname.lastname@example.org@promexico. DC jorge.mx Latin America and South America Offices in: Bogotá.email@example.com@firstname.lastname@example.org Toronto jose.gob.mx ProMéxico Headquarters Asia .gob.gob.mx Singapore / New Markets email@example.com@promexico.gob.gob.mx Madrid ximena.gob.gob.mx New York gerardo.gob.mx Offices in: Chicago.firstname.lastname@example.org@promexico. Mumbai. Seoul.gob.mx Vancouver emilio. Buenos Aires.email@example.com@promexico. New York.gob. Taipei and Tokyo Beijing ari.gob.bueno@promexico. Santiago de Chile and Sao Paulo Bogotá firstname.lastname@example.org@promexico.mx Houston carlos.mx Taipei cesar. Montreal.email@example.com Montreal alfonso.mx Sao Paulo juan.mx Buenos Aires daniela.gob. Toronto and Vancouver Chicago miguel. Shanghai.fragozo@promexico.
but it is likely that your car was assembled or has components made in Mexico. Similarly. Mexico has become a preferred destination of Foreign Direct Investment (FDI) for aerospace businesses. a plane in which you recently have flown most likely operates with equipment made in our country. Most of the world’s leading manufacturers operate in Mexico. Moreover. ou might be unaware of this fact. In this month’s issue we will tell you about how Mexico has become a major player in the world’s automotive and aerospace industries. this sector has trebled in just five years.000 employees. these two sectors have interesting growth outlooks with promising investment and business opportunities. Welcome to Negocios! Carlos Guzmán CEO ProMéxico Y . Mexico is among the world’s top ten car. and there are currently 232 companies operating in Mexico’s aerospace industry. Above all. That has resulted in a robust environment for the automotive industry which has been the foundation for a flourishing aerospace sector. truck and auto parts producers and is also the sixth vehicle exporter on the globe. Both sectors are important poles for FDI. The relevance of the automotive and aerospace industries in Mexico is very clear. create thousands of jobs and represent an important source of income for the country. with over 30.From the CEO. due to our broad base of world class domestic suppliers.
autOMOtivE honda and mexico a productive partnership Honda de México. Honda employs more than 33. In 2010. Expected to employ approximately 3. Honda’s production and sales company in Mexico. At a cost of approximately 800 million usd.66 million square meter site in a suburb of Celaya.com Photo courtesy of honda . two auto plants and an auto engine plant in Canada and an auto plant in Mexico. the new plant is scheduled to begin operations in 2014. motorcycles and auto parts. two auto engine production facilities and two transmission plants in the US. The new Mexican facility will increase Honda’s automobile production capacity in North America from the current 1. where Honda currently builds automobiles.000 units. Honda de México was established in September 1985 and began sales of motorcycle products in 1987. Production operations related to automobiles include four auto plants.200 associates at its full annual capacity of 200. the company began producing motorcycle products and automobile service parts in El Salto. The company will make a significant commitment to limit the environmental impact of its new plant in Mexico. the plant will occupy a 5.briefs. Jalisco.honda. sales of the Honda and Acura brand automobiles totaled approximately 40. about 210 miles east of the company’s two existing plants in El Salto.63 million units to 1. with four more operating with virtually zero waste-to-landfill. An adjacent auto manufacturing plant opened in 1995 with production of the Honda Accord.000 units. will build an automobile plant for production of fuel-efficient subcompact vehicles for the Mexican and North American markets. Honda has already 10 zero waste-to-landfill plants in North America. switching to production of the Honda CR-V in 2007. www.83 in 2014.000 associates in North America.000 units in the country –an increase of 7% from the previous year. which will employ advanced methods of energy and emission reduction with the goal to become a “zero wasteto-landfill” factory. In March 1988. Jalisco. Guanajuato. Honda’s current annual auto production capacity in Mexico is 60. including the two existing plants in Mexico. The facility will be the eighth Honda auto plant in North America –and its 10th auto assembly line– and will boost Honda’s capital investment in its North American operations to nearly 21 billion usd.
silanes. The plant.000 homes in the three states. while the third wind park in Quintana Roo will require a 500 million usd investment.mexicopowergroup. The company will invest one billion usd in each of the first two projects. www.8 Negocios briefs. Sold in China Chrysler’s Toluca plant in Mexico will soon be shipping Fiat 500s to China. will invest 2. Power produced from the first phase is expected to be sold to customers in Mexico. approximately 60 miles East of San Diego and 15 miles South of the US-Mexico. According to the company’s estimates. 180 MW in Zacatecas and 60 MW in Quintana Roo.com . supplied by Spanish Gamesa.mx autOMOtivE rEnEwablE EnErGy Cannon Power Group to Harvest Wind in Mexico Mexico Power Group. Photos archive PharMaCEutiCal industry Bound from Mexico to the US Market After becoming the first Mexicandeveloped and manufactured medicine to be approved by the US Food and Drug Administration (FDA). created by five Chinese designers –Leilei.5 billion usd in a five-year period in three wind park projects that will generate a total of 1. on which the automaker spent 550 million usd. www. Anascorp –an anti venom produced in Mexico by Instituto Bioclon of Grupo Silanes– will be sold in the US market for use in treating patients suffering from the effects of scorpion sting To that end. spider and snake bites. Mee Wong. the automaker unveiled the Fiat 500 First Edition at Shanghai.com Born in Italy. Sales in China are expected to begin on September 2011. production in its Mexican facilities during the first phase will reach 312 mega Watts (MW) –of which 72 MW will be generated in Baja California. dedicated to the manufacture of antidotes for scorpion. and Cozumel.000 hectares. Quintana Roo.000 vehicles a year. with subsequent project phases selling power to both Mexico and US customers.000 MW at various stages of development.fiat. The Aubanel Wind Project is expected to be one of North America’s largest wind farms with potential capacity of 1. is poised to produce 120. Anticipating the official launch of the standard 500 in the Chinese market. known as Aubanel.com. Zacatecas.bioclon. www. Baja California. The wind parks will be located in the cities of Tecate.com. Made in Mexico. The wind farm in Baja California.500 MW on a surface area of more than 35. Zacatecas. This edition of the small city-car displays several custom graphics on its sides. half are earmarked for the US market and the other half will be sent to Brazil and China. to represent the link between Italy and the Asian country. Combined.mx www. Benny Luk. Yan Wei and Nod Young–. Instituto Bioclon will invest 20 million usd to build a new plant in Toluca. This potential is equivalent to the power requirements of close to 100. The Fiat 500 First Edition is produced in Toluca. Mexico. The first phase of the project calls for the installation of 72 MW of wind turbines. a special version and limited to 100 units. will be located near the town of La Rumorosa. where approximately 700 air generators will be installed. Estado de México. the three projects will create approximately 900 direct jobs. a subsidiary of Cannon Power Group.
drive the creation of jobs. Manzanillo. the factory will feature cutting machines for steel sheets and state-of-theart equipment for surface treatments.ssamarine.nucor. www. It will be able to process 800. as steel demand soars in that market. 2011. Nissan and Honda. Nuevo León. will construct the new facility in Monterrey. SSA already operates five container and cruise ports in Mexico on both the Gulf of Mexico and the Pacific coast: Acapulco. The joint venture will seek to supply top Japanese electronics makers and automakers operating in Mexico. a 50-50 steel-processing joint venture in the US between Mitsui and Nucor. Additionally.000 tons of steel a year. Cozumel. at Tlaxcala’s Convention Center. will build a steelprocessing plant in Mexico together with leading US electric furnace steelmaker Nucor Corp. Steel Technologies.com infrastruCturE Building a New Mexican Port Stevedoring Services of America (SSA). Progreso and Veracruz.com www. in turn. to promote automotive businesses interested in developing suppliers. Construction of the 300 million usd port –from where containers.com .mitsui. autOMOtivE A Platform for Global Automotive Businesses The Tlaxcala 2011 Automotive Forum will take place on September 1 and 2. have been programmed. Tlaxcala 2011 Automotive Forum will also support the creation of small and medium businesses to supply large assembly companies and. such as Toyota.briefs.mx www. won a 20-year concession to develop and operate a dock for containers and general cargo in the port of Tuxpan. steel and cars will be shipped to Europe. foroautomotriztlaxcala. Built at a cost of almost 78 million usd and scheduled to come online at the end of 2012. Veracruz on the Gulf of Mexico. selling input or transferring operations to the central Mexican state. business meetings among Mexican and international companies will be held to consolidate strategic alliances. Key note conferences to discuss the advantages Tlaxcala offers to the consolidation of an automotive cluster. MEtallurGiCal industry Steel Bet on Mexico The Japan-based corporation Mitsui & Co. the US and South America– will begin by the end of 2011. The new port will start operations by 2013 and it will be connected to a new highway being built by Mexican construction company ICA to give it access to central Mexico.
respectively. Solidaridad II was launched into space shortly afterwards in 1994. which will help prolong its useful lifespan until 2013. which coincided with the setting up of the National Commission for Outer Space at the initiative of the Mexican government. Their activities were formalized in 1962 with the creation of the Department of Outer Space at the Geophysics Institute. Like the first generation of Mexican satellites. via scientific research programs. Designed and manufactured to perform tasks and missions formerly reserved for their larger predecessors. by maría cristina rosas* n 1968. but the efforts of academic institutions like the National Autonomous University of Mexico (UNAM. For 14 years. In the mid-1980s. as Mexico was preparing to host the 19th Olympic Games. for its acronym in Spanish) also deserve to be mentioned. The putting into orbit of the Morelos I and Morelos II satellites on June 17 and December 17.10 Negocios illustRation oldemar Mexico Light Years of historY in aerospace deveLopment from the first mexican satellites pUt into orBit in the mid 1980s to the creation of the mexican space agency in 2010. this commission was entrusted with coordinating and promoting Mexico’s space activities. That same year. while Satmex VI was launched in 2006. These institutions. Solidaridad II operates on an inclined orbit. became a landmark in the development of the country’s satellite capabilities. 1993 to replace Morelos I. together with research centers throughout the country. although the latter didn’t come into operation until 1989. In 1945. Satmex V was put into orbit on December 1998. while Mexico’s participation in the Intelsat consortium made it possible to transmit the 1968 Olympic Games and the 1970 World Cup to audiences worldwide. which enabled it to capture Intelsat III and IV signals. Hidalgo. (today Boeing Satellite Systems International).000 usd to put one kilo of material into space. mexico has set Up the conditions for the development of an aerospace indUstry. This satellite is used exclusively for national security purposes. Solidaridad I was launched on November 13. 1985. these lightweight versions are cheaper to put into orbit if we consider that it costs 10. for its acronym in Spanish) and the Autonomous University of Puebla (BuAP. The Morelos satellites were followed I by the Solidaridad system. The earth stations that were set up at this time would serve as basic infrastructure for the development of the country’s own satellite system later on in the 1980s. the Solidaridad ones were built by the US firm Hughes Aircraft Co. plus 85 kilos of fuel. The following generation of satellites was produced by Satélites Mexicanos (Satmex). Their focus is on small or microsatellites weighing between three and 50 kilos. a satellite station was developed in Tulancingo. technological innovation and highly-qUalified hUman resoUrces. were pioneers in the development of Mexican satellites and are among the few academic bodies engaged in such programs worldwide. the UNAM put together a team of researchers from the Physics and Geophysics institutes. Mexico’s agreement with Intelsat expired and it acquired its own satellite system. Initially. The Department of Outer Space was renamed the Department of Space Studies . Mexico purchased satellites from foreign manufacturers and gained wide experience in this area. the country was launched into the satellite era on the wings of NASA’s ATS-3.
had a volume of 10 cubic liters and was shaped like a 23-centimeter cube with quadrangular modules. Its computer was equipped with a microprocessor and was powered by a combination of batteries and solar cells. Five hours after liftoff. . it wasn’t until 1985. 1996. It wasn’t scheduled for completion until 1995. UNAMSAT-III –whose creators claim it can predict earthquakes up to five days before they occur– is scheduled for launch in 2011. The government subsequently began to take a greater interest in the development of satellites and the University Space Research and Development Program (PUIDE) was created in 1990. It began transmitting to the portable station set up in Plesetsk at 11:00 p. which benefited from the work of radio operators. The launch was negotiated with the help of the Moscow Aeronautics Institute (MAI) and took place on September 5. at the Plesetsk launch complex. The UNAMSAT-1 satellite would have had a useful life of four-and-a-half years had it not been for a failure with the Star rocket that was to put it into orbit: during the fifth stage of launch. when the Morelos satellites were launched. for example. Another project in which several of the country’s academic institutes have participated is the Experimental Satellite Program (SATEX) for the development of a family of the satellite technology developed By mexico is now in demand By other coUntries.buSineSS TiPS in 1976. vietnam. whose scientists have developed sensors and processors to improve the orientation of space satellites. This was the first 100% Mexican-made satellite. which plans to laUnch its second satellite in 2012. UNAMSAT-2 was built parallel to UNAMSAT-1 as a twin satellite that would remain on earth to simulate the latter’s orbit. The satellite weighed 10 kilos. UNAMSAT-B successfully separated and reached an altitude of 1. However. The goal was to build a satellite capable of collecting data on meteorite paths to determine whether or not they were on collision courses with Earth’s atmosphere. that the Space Activities Interdisciplinary Group (GIAE) was established. Five years of work went into the UNAMSAT-1 project. called on the technological expertise of the Unam. its twin was put into orbit as UNAMSAT-B.m. the Russian-made rocket exploded and the tiny satellite disintegrated.000 kilometers and an orbit inclination of 83º from the equator. but after the failed launch of UNAMSAT-1.
among other tasks. low-cost experimental satellites. for its acronym in Ssipanish) and the Guanajuato Mathematics Research Center. a decree establishing the Mexican Space Agency was published in the Official Gazette. the UNAM and the BUAP are just two of the academic entities participating in this program along with the National Polytechnic Institute (IPN. for its acronym in Spanish). space. Some believe the day when Mexico has the capacity to build complete space vehicles isn’t far off. academic institutes and private organizations in the aeronautical. a National Forestry Inventory was compiled using satellite imaging technology. Set up under the auspices of the Mexican Communications Institute. For example. It is hoped that this agency will help lay the groundwork for a policy to coordinate the diverse activities currently being conducted in isolation by government agencies. Vietnam. One of its more concrete applications has been to assist in the preservation of the Monarch butterfly sanctuary. the country was the sixth largest receptor of new investment in space research and development. The satellite technology developed by Mexico is now in demand by other countries. SATEX I will take satellite photos of Mexico. which has been monitored since 1999 using high-resolution photographs taken by the satellites designed by the UNAM. The Vietnamese Space Technology Institute has since entered into an agreement with the UNAM to support and promote research in this area in Vietnam. particularly when it comes to the building of parts. These components are part of a complex electronic system that stabilizes and situates small satellites in orbit. Weighing in at 50 kilos. its in- terests are international. the Ensenada Scientific Research and Higher Education Center (CICESE. And while the space race is indubitably dominated by a handful of countries. The Mexican Navy. called on the technological expertise of the UNAM. By reducing the mass. The 200-odd companies operating in the sector –most of them foreign– currently employ some 30. Between 1990 and 2009. these innovations constitute a breakthrough for Mexico’s fledgling space technology industry. The issue is high on Mexico’s agenda. whose scientists have developed sensors and processors to improve the orientation of space satellites. 2010.12 Negocios illustRation oldemar small. On July 30. conduct laser beam tests to establish communication links and high-frequency band research. telecommunica- . which plans to launch its second satellite in 2012. the Mexico City Government and the National Commission for Natural Protected Areas have also employed this technology to obtain real-time diagnoses of the state of country’s forests. but we could see rapid progress from primary assembly to the manufacturing of major technology. In 2000. Mexico manufactures components for space vehicles and is the main receptor of investment in the manufacturing of aerospace products worldwide.000 people. and therefore the cost of experimental satellites that are so vital to the development of space technology.
22. on November 15 -19 –both major global events. In 2010. help safeguard the country’s sovereignty and promote the education of scientists specialized in the development of satellite systems that employ homegrown infrastructure and technologies. ensuring that Mexico remains an attractive option in a sector that is strategic to the development and progress of our nations. Mexico hosted several multilateral forums related to the space agenda. According to the Mexican government. and the Sixth Space Conference of the Americas. held in Guadalajara. National Autonomous University of Mexico (UNAM). The government’s active presence at such forums is thought to have had sway in the decision to elect Mexico to preside over the governing board of the General Secretariat of the Regional Center for Education in Space Science and Technology for Latin America and the Caribbean (CRECTEALC) –a duty that was transferred to Brazil in August 2010. It will also generate investment and encourage the creation of highly-skilled jobs. the creation of this agency opens up opportunities to foster regional and national leadership via scientific research programs.buSineSS TiPS tions. *Professor and researcher in the Political and Social Sciences Faculty. the mexican navy. Jalisco. information and communications technologies among other related sectors. The Mexican Space Agency will collaborate on security issues. the mexico city government and the national commission for natUral protected areas have also employed this technology to oBtain realtime diagnoses of the state of coUntry’s forests. n in 2000. a national forestry inventory was compiled Using satellite imaging technology. including the Plenipotentiary Conference of the International Telecommunications Union (ITU). held in Pachuca. on November 4 . technological innovation strategies and policies for the development of an aerospace industry and the education of highly-qualified human resources. Hidalgo. .
In 2008 alone. In the global automotive sector. There are about one thousand auto parts companies in Mexico. Mexico has become an export platform. the world’s largest aUto companies have placed their faith in the prodUction platform that mexico provides for manUfactUring vehicles to Be sold in a variety of markets aroUnd the world. This in turn has led to more highly skilled and highly paid jobs –among other results– and to greater development of human capital. This is due to the strength of a unique market that has transformed into one of the centers of the global automotive industry. A majority of the main North American. In recent years. Historically. the automotive industry is an engine of development. Al- though the industry has been affected by the economic crisis. On the basis of the jobs it creates and the foreign exchange it generates. and Chrysler. of which 70% are foreign owned and 30% are domestically owned. and together produce 40 car models in the country. with 80% of the manufactured vehicles going to the US –11 out of every 100 vehicles sold in the US are made in Mexico–. its share of the national economy makes it the second largest industry in Mexico. foreign companies in Mexico have established a number of assembly plants. European and –to a lesser degree– Asian (primarily Japanese and Korean) auto parts companies have established operations in Mexico. some of which have been operating in the country for more than eight decades. this has led major manufacturers to strengthen their presence in Mexico. Foreign sales continue to be the primary focus of vehicle production in Mexico. The role of the automotive industry in the Mexican economy is critical. Ford. companies like GM. It plays a strategic role in national economies not only because it is an important source of investment and employment but also because it fosters the development of other high value added sectors. 34. and Toyota operate assembly plants in Mexico. and rubber. Seven of the world’s largest manufacturers have chosen Mexico as their production center and export platform. Mexico reaffirmed its position as the ninth largest producer of vehicles worldwide. today mexican manUfactUred vehicles are among those with the largest volUme of sales for their respective Brands. By the same token. the leading German carmaker Volkswagen. glass.14 Negocios Photos archive reigniting the engines mexico has estaBlished itself as an attractive destination for aUtomotive sector investment. Mexico offers important tax benefits to multinational automotive companies seeking to establish assembly plants in the country . 11% to Latin America and 9% to the European Union. In addition. The largest companies in the world are increasingly utilizing Mexico as the sole supplier of some of their newest products. These major market players have also invested in “compact” and “subcompact” vehicles. Mexico has managed to forge ahead and become a strong player in the global market. The competitive advantage of vehicles and engines manufactured in Mexico stems from low labor costs and technological innovation. relying on the fact that Mexico offers one of the best platforms to meet the growing export demand for smaller cars by consumers worldwide. the automotive industry has been a strategic sector for Mexico’s development. its resilience has enabled it to weather the economic downturn. Only three American manufacturers. G lobally. among other parts. It is regarded as an industry that substantially impacts the country’s economic welfare. GM. such as electricity. surpassed only by the oil industry. With an output of more than 58 million units in 2010. the industry has created a major cascade of technical capabilities that are being applied in other sectors. Furthermore.5% . The automotive industry is the secondmost strategic sector of the Mexican economy after the oil industry and the most important subsector of the manufacturing industry. given the impact it has on other core industries such as steel. this industry has paved the way for competitiveness in regions where automotive companies have been established. Ford and VW announced investments totally more than 7 billion USD for the manufacture of entire vehicles and engines and transmissions. and major Japanese companies such as Nissan. Given the geographic proximity and economic and business links between Mexico and the US. Of all companies in this sector. Thus. Mexico provides automotive companies with tremendous business opportunities. Mexico is a clear example. solidifying the country’s status as a center of automotive production. 81% of Mexican automobile production is intended for export. Honda. electronics and aerospace. In the past fifteen years.
a part for which Mexican industrial production is very competitive globally. first-tier suppliers have a close relationship with auto manufacturers and take on more responsibility in the manufacturing process of the final product. Thus. since the suppliers integrate systems (and not just parts) directly in the production line. some of which require just-in-time delivery of parts directly to the plant site assembling that part of the vehicle. gasoline motors. seats. The remaining companies manufacture inputs and raw materials supplies at the second and third tiers of the production chain. n . body parts. and adjust to the quality needs established by the assembly plants. the finished goods industry is increasingly becoming what could be considered a “subcontractor” of supplier companies that are directly involved in the production process. The most dynamic export activity is evident in products such as harnesses. Owing to new production systems implemented by the finished goods industry to increase its productivity. and seatbelts.SPecial feaTure mexican aUtomotive indUstry are first tier manufacturers (direct suppliers to the finished goods industry). These companies offer faster and more streamlined supply for these systems. security modules for airbag systems.
6 2.62 Mexico is ranked 6th among the world’s top automotive exporters. 6 2007 1..510 1.613 2006 1.537 Exports of light vehicles (millions of units) 2005 1. (including cars. buses. trucks and autoparts).974 .16 Negocios inFogRaPhic oldemar Automotive Industry at a Glance In 2010..0 2.176 1. the Mexican automotive industry exported billion USD 57.186 Production of light vehicles millions of units 2005 2006 2007 1.0 Foreign Direct Investmen in Mexican automotive industry (millions of USD) 2.
2010 1.3 2.26.2 2.1 1.. 1. 18 of the world’s most important Original Equipment Manufacturers (OEM) have manufacturing facilities in Mexico. .4 1. And is the world’s 9th largest car manufacturer.86 million were exported. of them.SPecial feaTure mexican aUtomotive indUstry ..223 2008 2010 2009 2011* 2012* 2.859 2008 1.3% of its automotive Mexico exports 9 production: in 2010 Mexico produced 2. More than 300 Tier 1 suppliers operate in the Mexican autoparts industry.207 683 Sources: BBVA with data from INEGI and PricewaterhouseCoopers Mexico/AMIA/ ProMéxico.5 2.106 *Estimated volume. 1.661 2009 1. 82.
The frontengine bus chassis were built by Mercedes at its São Bernardo do Campo plant. located in Saltillo. The company manages three business units: Daimler Vehículos Comerciales México. Daimler has earned a leading position in the domestic automotive market. produces Freightlinerbranded heavy and medium-duty trucks for domestic Mexico sales. thanks to its constant innovation and the diversity of its products and services. it emits 20% less carbon dioxide.3 tonnes and more ). located in Santiago Tianguistenco. A second plant. The company holds 26. Mexico City’s government is planning to use the Econic model from German automaker Daimler to move refuse out of its urban zone. with more than 380. This facility can produce up to 30. such as gas.000 em- R ployees worldwide. The plant. With a 12-ton cargo capacity. marketed under the Mercedes-Benz seal. the US and Canada.866 units. biogas or electrically powered systems within the next few years. As part of that strategy. In recent years. as well as for export to Latin America. and Mexican markets. Its history actually began in 1993. Daimler Financial Services and Mercedes-Benz México. The Daimler García plant has gotten better and better over the last 15 years. is the result of Daimler’s commitment to quality and innovation. the city has decided to use trucks running on natural gas or biomethane for its waste-disposal services.000 Cascadia trucks annually for sale in the US. In the first quarter of 2011. Estado de México. In addition. has approximately 350 employees. In the first quarter of 2011. ecently. Daimler is the world’s fifth largest automotive company.000 people across the country. The eco-friendly truck. One. has an outstanding position in terms of sales in Mexico and has always innovated in the market for passenger and cargo vehicles. Daimler’s plant in Nuevo León produced 947 buses. Coahuila. the Econic delivers 50% less noise than a conventional truck and when used with natural gas is 40% cheaper than a diesel unit and up to 90% cheaper with biogas. Daimler has been present in Mexico for more than 20 years and today it employs more than 5. Grupo Daimler is Daimler AG’s subsidiary in Mexico. when Daimler-Benz launched a partnership with the Brazilian bus-body manufacturer CAIO and began assembling urban buses. Canadian. In García. according to data from the National Association of Bus. This business unit has three manufacturing facilities in the country. manufactures Freightliner’s Cascadia heavy-duty Class 8 truck.9% of the NAFTA market for Class 5-8 commercial vehicles (7. which began operating in 1994. for its acronym in Spanish). Daimler has gradually shifted part of its production from the US to Mexico and now accounts for over 50% of the commercial vehicle market.18 Negocios Photos courtesy of grupo daimler daimLer innovation and diveRsity With more than two decades of presence in Mexico. Daimler Vehículos Comerciales. Nuevo León. a third Daimler facility assembles buses and Mercedes-Benz chassis. Daimler markets some of the best known and respected brands and is the largest commercial vehicle manufacturer in the world. a commitment that has taken the company to a leading position in the Mexican automotive sector. Truck and Tractor Producers (ANPACT. the bus . Daimler’s plants in Estado de México and Coahuila produced 17. Mexico City’s government unveiled plans to transfer all public transport within the metropolis over to alternative drive systems.
813 units. In the first quarter of 2011. In May 2011. Truck assembly operations were subsequently launched as well. the plant officially took over the bus chassis operations previously carried out by the Santiago Tianguistenco plant. the Monterrey plant went into operation and began assembling buses with rear-mounted engines.6 million usd. for its acronym in spanish). The Nuevo León facility participates in a development network with Mercedes-Benz sister plants in Brazil and Germany.mx . and in 2000 the facility established a joint venture with Marcopolo. AMG and Smart. Among other things. Soon after the partnership was launched. in recent years.000 parts. 101 298 Smart and Mercedes-Benz vans. where the company manages a catalogue of more than 95. Mercedes-Benz 531. Mercedes-Benz celebrated a milestone in Mexico. Daimler invested around 80 million usd in its Nuevo León plant between 1993 and 2009.mexicO’S ParTner enersave mexicO’S ParTner daimler bodies by CAIO. high-altitude tests for various types of commercial vehicles are carried out in Mexico. www. Mercedes-Benz. trUck and tractor prodUcers (anpact. which represent a 49. Investment in 2007 and 2008 totaled approximately 1. Aside from its assembling plants. according to data from the national association of BUs. At the end of that month. achieving sales of 930 units. Mercedes-Benz Mexico reported an increase of 74. daimler has gradUally shifted part of its prodUction from the Us to mexico and now accoUnts for over 50% of the commercial vehicle market. Mercedes-Benz Mexico is responsible for importing and marketing a wide range of cars of the brands Maybach.5% in sales over the same period in 2010.daimler. Daimler manufacturing facilities in Mexico had an output of 18. producing its first chassis in 1999.com. Daimler Vehículos Comerciales also has an interna- tional distribution center of autoparts in San Luis Potosí. In 1998. The brand of the star remains the most aspirational premium car segment and the number one in customer satisfaction.7% share of the Mexican market for heavy vehicles in that period.
when the Mastretta brothers founded Tecnoidea (which spawned Mastretta Cars). First presented in 2008 at the British International Motor Show in London. no one can say the country lacks experience in putting these things together According to industrial designer Daniel Mastretta. the Lotus Elise 1. the Mastretta has a performance/price ratio that’s hard to match. It all began in 1987.8 R. so keep a look out for it in the fast lane. The first units have barely rolled off the W assembly line but half of this year’s production –100 cars– is already spoken for and plans are afoot to scale annual output up to 500 units over the next five years. has a 250 horsepower (HP) engine and can reach 100 kilometers an hour in less than five seconds. it wasn’t until 2011 that serial production of the MXT actually got underway. a skilled business administrator. In terms of features. manufacture and market high-performance sports cars for the international market. at 56. ith a top speed of 230 kilometers an hour. proving that Mexico has both the capacity and the ability to design. it can be compared to a prestigious British-made sports car. who. Luxury. except that. the Mastretta MXT is leaving its competitors behind. weighs just 930 kilos. that consisted of an office and . This may be the first high-per- formance sports car designed and produced from start to finish in Mexico but as the world’s eighth leading vehicle assembler. along with his brother Carlos. owns Mastretta Cars and the MXT patent. comfort.000 usd. it was a passion for cars and the technical know how of Mexicans that gave rise to the concept. functionality and style make this coupé a pleasure to drive.20 Negocios Photos courtesy of mastretta the mastretta mxt speeds to the top of its cLass This high-performance Mexican-made sports car holds its own with the big boys. Serial production begins this year. There is simply no other coupé like it on the market: it’s easy on the eyes. Innovation and quality are the drivers of Mastretta’s success.
like bodies for trucks. was unveiled. At the request of its customers.mastrettacars.traction and is complemented by a 2. which has two side-by-side seats Mexico not just as a manufacturer but also as models based on a process that begins with a that were positioned as low as the chassis a developer of high-performance sports cars. Italy. The engine cheaper in Mexico than in other countries of their production processes and the develop. The MXT will be sold in Mexico at auto hand drawing.as well as engineering know how to improve production line efficiency. connected to a that have specialized in this niche. innovation na and Russia are next on the list. Featur. Germany. Mastretta Cars describes the MXT as a is a car that combines advanced technology quarter of 2011.assembly of this type of car. Carlos Mastretta has said in several interment of new products.line-four engine with 250 hp and turbocharg. Denmark. plus 257 pound-feet of torque.and in-depth knowledge of the industry.and the artisan’s eye for detail. It’s certainly off to a speedy start! n more fuel efficient and environmentally friend. tionality with the agility of a sports car. Foreign sales will be cas of sports cars like the Porsche Speedthere is simply no other coUpé like it on handled by dealers specializing in highster.is in front of the rear wheels. weighs performance sports cars. This will begin marketing it in Europe in the last design and technology are light years apart. In 1996. with Brazil being targeted in the medium term. JUst 930 kilos. The MXT was designed and built around views that the launch of the MXT will position from the design to the production stage. It so happens that www.SPecial feaTure mexican shoe indUstry mexicO’S ParTner mastretta The suspension offers exceptional grip and Mexico has highly-skilled people in all these a small manufacturing plant manned by five employees. Chihigh-performance vehicle that combines func. manual five-speed MTX-75 gearbox. including the ness is consulting services to help car manu. Tecnoidea has designed more than 25 bus its interior.and glass-fiber reinforced plastics that are caliber required industrial expertise to get its it takes to conquer the elite world of luxury sports extremely resistant yet lightweight. the MXA. will be targeted by using direct marthe company soon began designing repliketing strategies. rience. . which rate the MXA and the MXT but their Each component is made to measure. be adapted to right hand drive for this chassis.com ly than others in its class. Carlos Mastretta believes the MXT has what Designing and producing a vehicle of this ing an extruded aluminum chassis and carbon. followed by digitalized sketches would permit to optimize the sports car expeshows and on the Internet and potential buyers and mock-ups.3-liter in. reach 100 kilometers an hoUr in less than tor lined up in the UK –the MTX will a sports car mounted on a Volkswagen five seconds. Only 15 years sepamarket– and another in France.areas and in related processes. Creating a car of its own seemed the market: it’s easy on the eyes. which is much facturers improve the efficiency and economy er. cars. a natural progression for the company. has a 250 hp engine and can Mastretta already has a distribusays Daniel Mastretta. the MXT is weight down and to produce certain parts. The company’s main line of busi.
000 vehicles a year for export to Central and South America by 2013. not just for the country but also for those of us who work here because it means the company is expanding. “The project is quite ambitious. Peace of mind comes with standard safety features that include antilock brakes. some 3. from 0. as of June 2011. compared to 824.” says Barbeyto. the decision was made and the new facility will supply the Latin American market and export to the US in the medium term. “construction began more than a month ago on a plant in Mexico to start exporting to Central and South America and to supply local dealerships. a young. The Mazda facility is key to Mexico and that is good news. as well as engines for the firm’s various automobile lines. In 2010. subcompact car. “There are several variables that make Mexico a good option for Mazda. Mazda would have never set its sights on Mexico but having seen the num- I bers. where it has three factories in China and Thailand– and the remaining 30% will be managed by Sumitomo Bank. mainly young. by antonio vÁzqUez n just six years.” Mazda plans to channel some 500 million usd into the construction of the new facility. which is why that is included in the company’s expansion plans. . we are positioned between the US and South America.2%. duties are favorable and.000 vehicles a year by 2013. “We deem Mazda’s results in Mexico satisfactory. which attracts 32% of Mexican consumers.000 in Mexico. The Japanese car manufacturer now ranks eighth among the 34 automotive firms vying for consumers’ business. We started out with just five dealerships and now have 31 throughout the country. the Mazda 2. “The Mazda 2 competes on the highly contested market for subcompact vehicles.” says Mazda marketing director for Mexico. thanks to the teamwork and ongoing efforts of the business chain. the Mexican plant will focus on supplying Brazil. Miguel Barbeyto.22 Negocios Photos courtesy of mazda mazda. haulage contractors.6%. one of the company’s main financial partners. Having started out with a market share of 0. trendy consumers aged between 18 and 24 who are looking to purchase their first car. The facility is expected produce up to 140.2% in six Years The Japanese car manufacturer plans to invest half a million usd in a plant that will be producing 140. “Mexican labor is excellent. Mazda will have a 70% stake in the Mexican plant –its first manufacturing facility outside Asia.6 to 3. We are ranked eighth out of the 34 companies operating in the sector. Satisfactory may be an understatement because it is on the basis of these results that Mazda has decided to build a manufacturing facility in Salamanca.” says Barbeyto.” says Barbeyto. Mazda doesn’t currently have representation there.5 million vehicles were sold there. Mazda has garnered favor on the domestic market.” Brazil is the world’s fourth largest consumer of automobiles. The brand’s performance was one of the reasons corporate management decided to include Mexico as a production point. According to Barbeyto. geographically. The plant will produce Mazda 2 and Mazda 3 models. sporty.000 people once it is up and running. in the central-western state of Guanajuato. Looking forward. was launched on the Mexican market. This is a vehicle that is easy to handle and that has all the punch and attributes of a sports car without skimping on safety. which will employ over 3. cuSTOmer SaTiSfacTiOn In 2011. Had it not been for these results. publicists and everyone else who forms part of the value chain that has been key to our success. Mazda has upped that figure to 3.
mexicO’S ParTner mazda
in 2010, mazda SOld 25,000 uniTS in mexicO and aimS TO imPrOve On THiS in 2011, given THaT THe dOmeSTic markeT fOr auTOmObileS iS grOwing aT an average raTe Of 11% annually.
advanced front airbags and a Triple H body construction, with side and horizontal steel bars for extra protection in the event of a collision. Barbeyto believes the Mazda product is fundamental to customer loyalty. “We grew up with the new generation of Mazda products, well thought out designs and technology that makes these vehicles fun to drive –precision suspension, a highly responsive transmission and a sporty design.” He also believes “after-sales support to be vital to securing customer loyalty. Another
key factor is that we keep our processes simple, because we put ourselves in the customer’s shoes,” he says. Like the rest of the world, Mexico was hit by the global economic recession but Mazda was able to weather the bleak international panorama by negotiating price adjustments with its dealers, while remaining competitive. The success of the strategy was reflected in its market share, which rose to 2.5% in 2008 and 2009. In 2010, Mazda sold 25,000 units in Mexico and aims to improve on that in 2011, given
that the domestic market for automobiles is growing at an average rate of 11% annually. “There are lots of major brands on the Mexican market, all offering prestigious products and good services. We take a look at what the competition is doing and try to offer what they don’t in order to differentiate ourselves. Our customers remain loyal because of the product, after-sales support and excellent standard of service we offer,” sums up Miguel Barbeyto. n
Photo courtesy of metalsa
Half a Century of shaping the Automotive industry
Metalsa is one of Mexico’s top auto part producers, with 50 years’ experience on the international market.
by antonio vÁzqUez
mexicO’S ParTner metalsa
the company has Been so sUccessfUl over the last five decades that it now sUpplies the international market and Boasts manUfactUring facilities, offices and technology centers at strategic locations aroUnd the world.
or the last half century, Metalsa, a fully Mexican-owned company, has been supplying structural components for light and commercial vehicles. Specializing in chassis and suspension structures, engine supports and the stamping and assembly of structures and fuel tanks for automobiles and trucks, the company also manufactures side rails, cross members and chassis for heavy trucks and buses. Metalsa was founded in 1956 and is today part of the Proeza Group. The company has been so successful over the last five decades that it now supplies the international market and boasts manufacturing facilities, offices and technology centers at strategic locations around the world, enabling it to respond quickly and efficiently to the needs of its clients. Metalsa has a presence in Germany, Argentina, Australia, Brazil, the US, India, Japan, Mexico, the UK and Venezuela and employs some 6,300 people worldwide. Last year saw the opening of industrial facilities in Jamshedpur, India, for the production of side rails for medium and heavy trucks, although the company set up commercial offices there back in March 2008. The new facility has created 300 direct jobs and currently manufactures 180 Metalsa-brand side rails a year. Comprehensive manufacturing capabilities such as resistance welding, laser, plasma and mechanical cutting, robot piercing, e-coating and other high-tech processes employed at the Jamshedpur facility have attracted companies like Tata Motors and Mahindra Navistar, who now feature among Metalsa’s main customers. In 2009, Metalsa bolstered its operations with the acquisition of Dana Holding Corporation’s structural products business for 150 million usd. Its Apodaca facility in the northern Mexican state of Nuevo León has the capacity to produce an impressive 200,000 Toyota auto structures and as many as 50,000 chassis a year.
According to figures published by the Ministry of Economy, total output by Mexico’s automotive industry was valued at 60 billion usd in 2010, which translates into annual growth of 45%. Metalsa’s clients include Autocar, Blue Bird, Chrysler-Fiat, Freightliner, Ford, General Motors, Hino, Iveco, Kamaz Mahindra, Mazda, Mercedes-Benz, Navistar, Nissan-Renault, Oshkosh, Paccar, Pierce, Scania, Tata, Terex Advance Mixer, Thomas, Toyota, Volkswagen and Volvo. What sets the company apart from its competitors is the full range of services it offers, from after sales support to the design and manufacturing of products, including prototypes and virtual and physical validation tests, all conducted under stringent quality control standards. Virtual design optimization and testing tools are vital to product innovation at Metalsa. Once the design has been approved by the customer, life-sized physical prototypes are manufactured using state-of-the art technologies like rapid or stereolithography prototyping to build so-called “soft” components. Over the years, Metalsa has perfected its Innovation and Technology Management Model. Applauded by customers and the Mexican government alike, the model won the 2005 National Technology Award, the most prestigious in its category. Metalsa’s reputation for meeting quickly and effectively the needs of its customers can be attributed to its corporate culture, which is based on the premise that only people with quality perspectives can create quality products and render quality services. As such, its most prized, if not its most valuable asset, are its employees, whose growth is fostered on both a professional and personal level. At Metalsa, quality isn’t just a work model; it’s a way of life. n
by antonio vÁzqUez . Dina is a living example of innovation in the Mexican automotive industry. the Return of aWarrior With 60 years of experience.26 Negocios Photos courtesy of dina Dina.
“ Dina trucks are warriors. depending upon its use. That’s the advantage of a chassis built to withstand speed bumps. Dina boasts a 5% share of the Mexican market. today. it was one of the few companies to post growth. Mexico has the world’s second largest fleet of heavy vehicles. Dina is also working on hybrid buses and “zero emission” hydrogen powered electric vehicles. growing old with the firm that made them.” says Pliego. “We are the only manufacturer in Latin America that makes chassis and bodies at the same facility. Dina offers training for its customers’ mechanics to ensure warranty conditions are met and its units are properly serviced. and employs some 550 people. “but we’ve seen Dina trucks that are over 40 that are still in service.” says Pliego. it signed up with Renault of France and for the next 10 years. Dina (Diesel Nacional) began life in 1951 as a public sector company. The company began making passenger vehicles in the 1980s and entered into an alliance with General Motors for the manufacture and export of vehicles and parts in 1985.com. The company’s “Sustainable Transport” line offers fuel economy and reduced emissions. it manufactured auto parts for Renault vehicles. up until 1971. What we’re doing today is ‘wooing the customer’ because we’ve been out of the picture for five years. we make it happen and the same goes for modifications to the exterior or interior design. a chassis can last 20 years. corporate and school transportation to freightliners. it was no longer feasible to produce so many vehicles. and a Dina truck can transport up to 40 tons. which produce fewer emissions and are as much as 30% cheaper than their diesel equivalents. it was one of the few companies to post growth.mx . “The customer calls the shots. at least according to Mexican government standards. is up to 10 years. We’re flexible. Even during the time it was absent from the marketplace and in 2008 and 2009. is a leader in technology for heavy vehicles and buses. “The average life. Dina’s future is shining. the company had an agreement with Fiat of Italy for technical assistance in the manufacturing of trucks and buses. In 1989.” The company’s manufacturing facility is in Ciudad Sahagún. making repairs a lot less troublesome.dina.” A willingness to meet the customer’s needs or petitions is what sets the company apart. increasing its share of the domestic market from 1 to 2.” says Pliego. Honduras and Guatemala. potholes and any other obstacles that come its way. “Dina will be focusing on new markets and sustainable innovation in a bid to continue supplying the international market with quality vehicles. “The only thing that is emitted by the exhausts of these vehicles is water vapor and they’re not like the electric ones that you have to plug in to charge. Some have made it to 40 years and are still going strong.000 vehicles a year. From passenger vehicles for public. which was its main rival at the time. “With the opening of the domestic market. In 2010. “We are the first brand to offer vehicles that run on natural gas. there are approximately 120. Dina is constantly innovating. Today we have the capacity to manufacture some 6. when the global recession was at its peak.000 units. known in Mexico as Dina Olímpico. Today. when the gloBal recession was at its peak.” A Dina engine can put in 1.” “In the future. put up funds under the San José Free Trade Agreement. marking a period of innovation in vehicles and automotive plastics. the components Dina uses are universal and can be easily purchased over the counter. “This year we aim to do even better. Dina has been working on a strategic process focused mainly on exports and the search for new markets.” says Víctor Pliego Aguilar. Most of our exports go to Nicaragua and the US but we are in talks with Peru and Colombia and have distributors in El Salvador. increasing its share of the domestic market from 1 to 2. Production of NT and NH engines began in 1968 and an alliance with The Flxible Corporation resulted in the manufacture of the Flxliner bus. half of which are for export. In 1960. Business has been booming and we were able to win a tender for 350 buses because the Mexican government. Dina purchased a 60% share in Motores Perkins to help it compete against Chrysler. built to take on road conditions in Latin American countries. Things are looking up and we are about to close a deal with Colombia which should produce tangible results by the summer of 2012. International treaties paved the way for the dismantling of trade barriers and for five years. Dina.5%.5 million kilometers without being remanufactured. In 1973. Dina began trading on the New York Stock Exchange in 1990 and by 2002 annual production had topped 30.5%. “We’ve seen Torton trucks being loaded with up to 50 tons of fresh produce at the market and they continue to bear up.” says Pliego. he says. together with Nicaragua. Dina reported sales of 10 million usd.” says Pliego. they use hydrogen to generate electricity. Also.000 Dina vehicles on the country’s roads.” aS STrOng aS THe firm THaT makeS THem Dina products are renowned for their durability. If he wants three windows instead of four. adding that “The panorama in Nicaragua has been good. Back then. After sales support is another value added factor. the company was taken over by the Grupo G consortium.” says Pliego.” n www. in the central state of Hidalgo.mexicO’S ParTner dina even dUring the time it was aBsent from the marketplace and in 2008 and 2009. export director of the passenger vehicles and heavy trucks that this Mexican company has been producing for over 60 years. dina Boasts a 5% share of the mexican market.
In less than a decade it evolved from manufacturing simple parts and assemblies to bigger items such as aircraft tails and fuselages. Today.28 Negocios Photo courtesy of safran rising To mAximum HeigHT The aerospace industry in Mexico seems to have reached supersonic speed. Mexican aerospace industry is moving towards more advanced engineering and design activities. ©Jean-françois damois / creative center / safran .
Currently. our country is ranked first in terms of operation costs compared to the industry’s leading countries.5 billion usd. mexico is the coUntry with the largest investment in aerospace manUfactUring and holds the sixth place in aerospace research and development investment. among other factors. The global industry’s opinions match various studies that have underlined Mexico’s comparative advantage in terms of costs. given available capabilities and talent. In addition. Mexico is the country with the largest investment in aerospace manufacturing and holds the sixth place in aerospace research and development investment. In 2011. Mexican aerospace exports are expected to surpass 3. Moreover. Finally. according to the National Association of Universities and Higher Education Institutes (ANUIES. Engineering. Aerospace companies emphasize the availability of human capital and competitive costs as the main strengths of Mexico’s aerospace industry.000 engineering and technology students in Mexico. Mexico is the ninth largest provider to the US aerospace market and the sixth supplier to its European counterpart. Education (training. In terms of components developed in Mexico. In the last decade. Repair and Overhaul (MRO). For their part MRO companies account for close to 23% of total companies and their main capacities focus on providing maintenance for turbines and engines. grOwTH & evOluTiOn Mexico’s aerospace sector is sustained by five main axes: Manufacturing. Exports are accelerating quickly as manufacturers move into bigticket items like tails and fuselages. partially or totally. Most of the Mexican aerospace sector exports are directed to the US market (81%). have served as a platform for the aerospace industry’s development. fuselages. Currently. the aerospace sector’s exports reached 3. Many facts have favored the development of the aerospace industry in Mexico. over 70% of aerospace companies in Mexico focus. close to 114. services and engineering companies account for close to 13% of the industry. Also. During the last five years. the world’s leading aerospace companies have found in Mexico the ideal destination for the development of their manufacturing strategies. its free trade agreements and macroeconomic stability. Mexico’s aerospace-related exports have more than tripled and the number of companies established in the country keeps growing. This advantage results largely from the country being part of the dollar zone. the experience and success of the automotive and electric-electronic sectors in Mexico. today. each with 2. and have begun the creation of a solid provision/supplying chain. According to KPMG. followed by France and Germany. In 2010. that is. Today. for its acronym in Spanish). According to the Mexican Aerospace Industry Association. 30% of the country’s total university population. auxiliary power units.6% each. Canada and the UK come in third place with a participation rate of 2.27 billion usd. the country is ranked 12 in the global tables of aerospace equipment M exporters. coaching and education) and Maintenance. among others.000 engineering and technology students graduate each year and there are more than 900 postgraduate engineering and technology programs in highlevel Mexican universities. Mexico is the country with the highest investment attraction of aerospace manufacturing for the 1990-2009 period. electricelectronic systems and landing systems. there are 745. around 23% of companies have engine man- © Jean-christophe moreau / creative center / safran .cOver feaTure mexican aerospace indUstry exico has become a major innovation and manufacturing center in the aerospace industry.8%. Design. on component manufacturing.
fuselage. landing-system components and heat exchangers. Honeywell and Gulfstream. Jalisco and Querétaro. the first major company to arrive in that state in 2006. Therefore. What started as a challenging idea. among others. Jalisco had already developed high-tech manufacturing capabilities in the electronics and automotive sectors. repair and overhaul. a growing number of national companies take part not only in manufacturing but also in complex tasks such as design. a key element that guarantees the quality of the state production. Canada. existing projects are in place for producing engine components. The industry also has capacities in the manufacture of fuselages and. opened shop hoping that a big-name company’s presence in Mexico would attract others in the supply chain. fuselage insulation. Things went according to plan. so the upgrade to aerospace production was a natural progression. precision machining. Jalisco had already developed high-tech manUfactUring capaBilities in the electronics and aUtomotive sectors. Querétaro has consolidated itself as a strong aerospace cluster. In an initial stage. 65% of the aerospace companies established in Baja California are certified in AS9100 and NADCAP.000 people –that is more than 40% of the industry’s workforce in the country. which includes manufacturing of turbines. harnesses and landing gears. Some 40 years ago. in Guadalajara. computer vision. For example. wire harnesses. mathematical pattern recognition with metrology facilities. Since then. Montreal-based Bombardier. regiOnal develOPmenT Although aerospace companies are established in almost all of Mexican states. the state is planning to increase the number of companies that provide parts and engineering services over the next 10 years. Companies in the region are driving this transition by obtaining certification in aerospace quality standards. is nowadays recognized as the strongest Mexican aerospace cluster. it offers a combination of infrastructure. are located in Baja California employing more than 13. Wichita and Seattle in the US and Montreal. In Querétaro. R&D and innovation projects. n . Querétaro Aerospace Valley is formed by more than 50 local and foreign companies employing 4. As a result. GKN. In addition. and maintenance.30 Negocios Photo courtesy of safran / inFogRaPhic oldemar ©Jean-françois damois / creative center / safran some 40 years ago. Today. Located in Querétaro’s international airport. Chromalloy. Nevertheless. such as AS9100 for manufacturing. Rockwell Collins was the first aerospace company to establish in the state in 1966. and now Bombardier –and other major aerospace companies established in Querétaro– contracts with a network of regional suppliers. Baja California’s aerospace industry is integrated mainly by foreign companies. such as Zodiac. Because of its broad base of young engineers. In fact. other large multinationals began opening facilities in the state. Some of the sophisticated engineering projects that are currently handled in Guadalajara’s metropolitan area include engineering instrumentation for flow diagnostics. In addition to this. supply chain management and logistics. it is relevant that Mexico has the procedures needed to implement the BASA in design and manufacturing processes (IPA). That evolution process is supported by several favorable conditions. cables. consolidating the country as a first class innovation center. the state-capital. Currently 52 out of the 232 aerospace companies established in Mexico. In just a few years. Furthermore. so the Upgrade to aerospace prodUction was a natUral progression. Jalisco is the ideal place to develop aerospace design and engineering activities. rapid prototyping and virtual instrumentation. 7% of companies manufacture electrical systems and another 4% manufacture and maintain undercarriages. the country entered into a second stage. and for providing plastic injection. their parts (15%). Mexico manufactured simple parts. embedded-design companies that service global original equipment manufacturers (OEM) are performing research and development (R&D) activities. ufacturing and maintenance capabilities. France. among other products. Mexico is one of the few countries in the world that relies on a bilateral agreement of mutual recognition of certifying systems: AeronauticalBASA (Bilateral Aviation Safety Agreement) together with the FAA (Federal Aviation Administration) of the US. The Querétaro Aerospace Park is the premier location in Mexico exclusively for aerospace suppliers. and the first Aeronautic University in the area.800 workers. That is the case of Baja California. Mexico envisions entering a third stage in which complete airplanes will be designed and assembled. autoparts and assemblies. competitive lease rates. in particular. among others. Following successful international models such as Toulouse. some regions register faster growth rates and have become attractive poles for aerospace development.
Exports by year (billions of USD) 2002 2004 of the aerospace companies in Mexico are focused on component manufacturing.cOver feaTure mexican aerospace indUstry Cruise Altitude Mexican Aerospace Exports Mexico is ranked 12 among the world’s major aerospace exporters. 4% manufacture and maintain undercarriages Source: ProMéxico / Mexican Federation of Aerospace Industry.26 2010 2.6% 2. 23% are services and engineering companies.34 2003 1.6% 2.04 1.73 2006 2007 2008 3.26 Major markets for Mexican aerospace exports Participation of Mexican exports Mexico’s Partners Germany France US UK Canada 2.8% Aerospace companies 61 81% 232 established in Mexico 67 120 193 2005 2006 2007 2008 2010 Mexican Manufacture Of the aerospace manufacturing companies operating in Mexico: 23% manufacture and maintain engines. Repair and Overhaul (MRO) services. . 15% manufacture fuselages and fuselage parts. 70% offer Maintenance.8% 2. 13% 3.30 1.13 2.68 2005 1. 7% manufacture electrical systems.
32 Negocios Photos courtesy of ge generaL eLectric puts mexico in the WorLd’s skies the engines that power some of the world’s most prestigioUs aircraft families are developed at general electric’s advanced engineering center in qUerétaro .
opportunities aren’t to be had solely on the manufacturing end but also in research and development. Their shared history began in 1896. also in the state of Querétaro. ranging from engine cabs. eneral Electric’s confidence in Mexico. you have something to thank GEIQ for. wind. The research campus is one of a kind in Latin America –similar facilities are to be found only in Turkey. devote over one million hours a year to aeronautical research. Some 11. Technology Infrastructure and Home & Business Solutions are some of the business units currently operating in Mexico. General Electric opened its first factory in Mexico in 1929 and the business opportunities have continued ever since. water and gas turbines to electricity generators. It also has a presence in the country through the assembly plants of partners such as Mabe. an 8. General Electric has 21 manufacturing plants in Mexico –more than it has in any other country bar its native US. where diagnostic tests are conducted. which was listed as one of the best companies to work for by Expansión magazine. IUSA. n www. for its acronym in Spanish) that preceded geiq was opened in 1999. All designed and made by the heads and hands of Mexico. electrical appliances and lighting and light bulbs. most of whom are gradUates of mexican Universities. Russia. steam. Mexico holds enormous potential for the company’s development. poland and india. Poland and India. It employs 1.mx .mexicO’S ParTner geiq this research campUs is the only one of its kind in latin america –similar facilities are to Be foUnd only in tUrkey. Every time you get on a plane. together.300 engineers. GE Capital. Prolec GE and AMI GE. The turbine engines that several families of international commercial carriers are fitted with are designed at the General Electric Advanced Engineering Center (GEIQ) in the state of Querétaro. Mexico has been a key G territory in the company’s development. where designs are validated. It is no coincidence that General Electric chose the central Mexican state of Querétaro as the location for GEIQ. the Airbus A380. strategic geographic location and ties with other markets in Latin America and the world. rUssia. in addition to software that can illuminate entire buildings and devices to generate electricity and fossil fuel energy.300 engineers. Due to its skilled labor. according to GE General Manager for Mexico Gabriela Hernández Cardoso. These days. Literally. valves. a next generation turbofan jet engine that translates into fuel savings of 20% for commercial craft like the Boeing 787. The list of services and products manufactured in Mexico is vast. maritime engines. systems for the operation and maintenance of electric power plants. however.com. a country General Electric would change for no other. The center is currently working on mechanical parts for the world’s largest aircraft. mostly graduates of Mexican universities with specializations in aerospace science and technology and who. electricity plants for oil refineries. just 15 years after General Electric was founded in the US and only five years after Thomas Edison built the world’s first incandescent light bulb factory in New Jersey. nuclear reactors. has sent the country soaring sky high. medical equipment. And this is the task of GEIQ. where components are certified and where several international airlines come for support and assistance. General Electric invested 24 million usd into the expansion of CIAT. water-treatment equipment. as General Electric’s global executives have duly acknowledged. solving problems related to the powerful G90 engine and developing some of the 110 clean energy products featured in General Electric’s ecomagination portfolio. which began operating under its new name in mid-February 2011.ciat. it employs 1. drilling systems for oil wells. just as General Electric has played a key role in the economic development of certain regions of the country. 747-8 and 777.000 people are employed directly in Mexico by General Electric. to name just a few. not least the GEnx.000-square-meter facility where mechanical parts and software are developed. Energy Infrastructure. The Advanced Turbomachinery Engineering Center (CIAT. more specifically in the talent of its engineers. General Electric plans to pour an additional 20 million usd into the center in 2015 to take on more engineers and step up its research activities.
Obviously. mainly in the high-level part of the business ― engines. making sure every cog in this perfectly oiled machine is working properly – not an easy task if you consider that Mexico rates third in terms of the number of people Safran employs worldwide. who has felt at home in Mexico since he arrived two and a half years ago. Tamaulipas. over the last five years we have opened or expanded seven facilities. Lauret cites quality of labor and the potential for specialization as some of its reasons for staying put and embarking on new projects. the new facility will allow the company to grow 15% in Mexico. Like other multinationals.000 people and that are valued at around 350 million usd. which basically means the group is satisfied with the country. it was already a formidable bird of prey. Safran arrived in Mexico in 1991. Querétaro. the French conglomerate acquired Labinal de Chihuahua.000 people and with the acquisition of L-1 [in July 2011]. landing gear and even biometrics. but it has since stretched out its wings and today is a world leader in the manufacture of engines for commercial jets. “After establishing ourselves as a supplier of the US market. which is why the group is expanding. .34 Negocios Photo courtesy of safran safran. We are also registering growth in the security side of the business. landing gear and their maintenance. “The group employs 55.000 employees. flying on mexican fuel In terms of employees. whose demand for specialized labor keeps it firmly grounded in the country. but results are good. and Mexico comes in third in terms of employees.” says Lauret.” says Lauret. A few years after. Estado de México and Mexico City– that employ over 3. Stéphane Lauret is president of Safran Mexico. That said. Safran now has eight manufacturing facilities in Mexico –in Chihuahua. it’s not all perfect. by karla gardUño hen Safran came to Mexico 20 years ago. From his Mexico City office he oversees the company’s Mexican operations. Mexico rates third worldwide in the operation of this French conglomerate. According to company projections. which speaks of the country’s importance to the company. the subsidiary of the French firm Labinal that manufactures aircraft wiring harnesses in Mexico for the US market. with 35. the main reason Safran chose Mexico to set up shop was its strategic geographic location. Before year-end 2011. France is first. Safran plans to expand its plant in Querétaro and create some 350 highly specialized jobs. this W figure increased. the US comes in second place due to external growth and takeovers.
mexicO’S ParTner safran safran now has eight manUfactUring facilities in mexico –in chihUahUa. such as the voting credentials used in Mexico. managerial positions at Labinal de Chihuahua were occupied by French executives. particularly in a country like Mexico where the aeronautic industry got off the ground five years ago. but it’s not as simple as that. you close the factory. Proximity to the US and the dollar zone are important. The cost comes later. which is a project undertaken jointly by four entities: Safran. engines and carbon brakes for commercial jets. the French Embassy in Mexico and the state government of Querétaro. With a track record like this. the most common solution has been to bring in companies from the US. so there’s no room for error. the French conglomerate is working closely with the Department of the Economy and ProMéxico in the development of a supply chain to strengthen the domestic base. “We have invested 15 million usd in this campus. you can produce 100 parts with a high error margin. according to Lauret. This business requires hefty investment. In addition to the aerospace campus in Querétaro. and wheels. tamaUlipas. but if you come here and realize you can’t work well. as is greater specialization. you shut down the project. Europe and Japan to set up joint ventures in Mexico. that the labor standards aren’t optimal. Better yet. We want to do something similar in Chihuahua.” says Lauret. Things are obviously a bit slow at the moment. In the area of defense.” Twenty years ago. Its efforts to make its own production chains more efficient have benefited the country’s aerospace industry as a whole. Canada.” To date. It’s complicated for a company to make an incursion into aerospace overnight. is in the process of establishing an aeronautics university that is scheduled to open its classroom doors in a few months’ time and expects to receive around 700 students in the next three years. but if the quality is lacking. as such. the governments of France and Mexico. at the end. Today they are all held by Mexicans. sure costs matter. it its most valuable asset. “The problem is the aerospace industry isn’t an easy one. but we’re working on this with a view to expanding. all STakeS On SPecializaTiOn Quality is what underscores Safran’s international reputation and.” he says. and the state government of Querétaro. some day. This is why Safran. “Here we have a competitive workforce. Safran is world leader in the manufacture of helicopter engines. But Safran has flown against prevailing winds and opted to sup- © frédéric lert / safran . “We want to buy more in Mexico. as well as biometric access controls and terminals. Labinal of Chihuahua’s former director of operations is today the number two executive at Labinal worldwide and is in line to be president. “but more importantly. it’s not a piece of cake. In the automotive sector.” says Lauret. qUerétaro. It’s not a question of costs. but in the aerospace industry you’re only going to produce two. it has taken the lead in helicopter flight controls and has earned itself a name in the security business. automated fingerprint identification systems and systems to detect explosives. a motivated one. The conglomerate dominates all three market branches –aerospace propulsion and equipment. cOmPeTiTive all arOund Safran is no sleeping partner in Mexico. producing biometric identification documents. estado de méxico and mexico city– that employ over 3. The example is often given of Mexican companies operating in the automotive sector that could make the transition to the aerospace industry. security and defense– it specializes in. employee training is vital.000 people and that are valUed in the region of 350 million Usd. Over 90% of Safran’s employees in Mexico are Mexican. together with the Mexican government.
tool rooms. Activities: two electronic systems assembly factories and a design center . Activities: Phase 1.com © thierry mamberti / safran Safran in mexicO labinal Location: Chihuahua. Founded: 2008. Another accomplishment Safran can take credit for is getting the various states it operates in to work together with a view to boosting overall competitiveness. Taking uP THe green gaunTleT like other mUltinationals. Activities: landing gear and hydromechanical systems MRO for Airbus. Employees: 30.62 billion euros in the first half of 2011.safran-group. Interjet made its first test flight. because Querétaro has things you can’t find in Baja California and vice versa. turbine blades and vanes for the CFM56. multibiometric identification systems. metrology and lab analysis. glObe mOTOrS Location: Reynosa. but this goes way beyond Safran’s scope. One of the airline’s engines was powered with biofuel made from jatropha. Interjet is using the CFM’s know-how in terms of biofuel powered flights On April 1st 2011. Employees: 150. design and development of test equipment. These and other projects like them have enabled Mexico to contribute to Safran’s bottom line. It’s always going to be that way. Employees: 120. Activities: OEM for CFM56 engines. Employees: 210. Founded: 1998. biometric access control and terminals. port the creation of small and medium enterprises to take on the challenges Mexico’s fledgling aerospace industry poses. with the group reporting growth of 8. Phase 2. Activities: production of booster spools. “We worked with them closely from the beginning. n www. mOrPHO e-dOcumenTS Location: Estado de México and Mexico City. Employees: 2. Along with GE. subassembly.230. Founded: 2007. Bombardier and Boeing.” says Lauret. the main reason safran chose mexico to set Up shop was its strategic geographic location. manufacture of steel parts.36 Negocios Photo courtesy of safran is to get everyone working together. laUret cites qUality of laBor and the potential for specialization as some of its reasons for staying pUt and emBarking on new proJects. Snecma Location: Querétaro. “We are present in five states and haven’t experienced problems with any. Founded: 2008. Activities: identity management systems. airport security and speed control. In Mexico. mOrPHO idenTificaTiOn Location: Mexico City. Founded: 1994. Snecma america engine ServiceS Location: Querétaro. Employees: 120. because it is a project that is of great interest to us. Founded: 1989. Approximately 22 such enterprises have already been set up or are in the process of being incorporated. meSSier-dOwTy Location: Querétaro. Safran conceived the CFM56-5B4/3 biofuel-powered jet engine. that said. Founded: 2009. .” says Lauret. but the idea Safran has followed in the footsteps of many of the world’s large industrial conglomerates and taken up the gauntlet of sustainable development. Employees: 90. Activities: personalization of smart cards. meSSier ServiceS america Location: Querétaro. Employees: 50.2% and revenues of 5. Activities: manufacturing operations for automotive and industrial production. algae and halophytes. We believe Mexico has the potential to be a bio jet fuel country of the future. Founded: 2009. The idea is to work together more often.
ailerons. wings and stabilizers and the other is the manufacture of metallic. which will begin operating in late 2012 if all goes accordingly. scientific research centers. It wasn’t until the mid 1990s that Querétaro appeared on its radar. repair and product support services. In the case of skilled labor. Embraer. n www. Eads. Querétaro also offers skilled labor. The new plant. Eurocopter and Sikorsky are just some of the names that feature in the client portfolio of Aernnova. a figure that has since risen to 140 million usd. price and competitiveness that are conducive to the development of the industry. for the production of aircraft and helicopter parts. On a grander scale.aernnova. Aernnova’s CEO José Luis Osoro said that the central Mexican state of Querétaro was chosen for its relative proximity and ease of access to customers in the US and South America. Construction work will begin in the last quarter of 2011 and the facility is expected to be operating by the second half of 2012. spoilers. according to company sources. ernnova Aerospace of Spain will build a plant for the production of carbon fiber aircraft structures in the Mexican state of Querétaro. Boeing. Aernnova’s plants in Querétaro have two missions: one is the manufacture and integral management of large aircraft structures like fuselage sections. All these products are fully finished by the time they reach the customer’s final assembly line. According to Aernnova Aerospace spokespersons. where its first plant was officially opened in February 2009 by President Felipe Calderón Hinojosa at the Querétaro Industrial Park. Mexico stands to benefit from the transferal of technology.mexicO’S ParTner aernnova Aernnova makes a successful Landing in Querétaro Just two years after arriving to Mexico.com . will specialize in the manufacture of parts and the mounting of carbon fiber structures for aircraft and heli- copters. composite and mechanized parts. the company’s production activities and services were concentrated in Spain. guarantee conditions of quality. Prior to 1999. At the opening ceremony of its first plant in Mexico. both in terms of engineering know-how and infrastructure for the manufacture of the parts and structures Aernnova specializes in. founded in Querétaro in 2006. The state government of Querétaro and the Department of the Economy’s Investment Promotion Unit smoothed the way for Aernnova’s arrival in Mexico. it is supplied by specialized institutions like the Universidad Nacional Aeronáutica (UNAQ). on the drawing board. Airbus. elevators and rudders. it aims to build up a network of producers and suppliers of aeronautical components to meet sub-contracting demand in different parts of the world. which. such as landing gear hatches. A Brazil and the US. this latest addition to its production facilities in Querétaro will cost the company 50 million usd but will enable it to offer everything from engineering and supplier management services to the manufacture of finished products. Bombardier.300 skilled workers and will have an estimated annual production capacity of two million hours. which manufactures metallic and composite parts. Once the new plant comes on line in 2012. At the time. right up to final delivery to the customer. The company’s short-term goal is to create a market in the region and supply parts to other manufacturers that set up shop in Mexico. while a team of Mexican engineers were trained at the company’s plants in Spain. in addition to providing engineering. winglets. tax incentives and security. This is the third plant to be built by the global aerostructures company since it came to Mexico just two years ago. flaps. this Spanish firm has a third plant. Aernnova projected that it would channel 100 million usd into its Mexican operations between then and 2014. Aernnova Aerospace will be employing some 1. together.
That includes 19. design and manufacture products that respond to global trends in safety and energy efficiency.000-plus engineers and scientists whose task is to invent. in facilities that develop aerospace projects for commercial airlines and the military. Part of that design effort and intellectual capacity is located in North Mexico. Honeywell has a 30-year presence in Mexico. where it develops aerospace systems. Founded in 1904 by a young engineer by the name of Mark Honeywell.38 Negocios Photos courtesy of honeywell mind over matter Founded in 1904. by gUstavo aréchiga H oneywell has its head in the clouds and its feet in Mexico. Its goal is to apply Mexican talent to compete not only in manufacturing but also in project design and management. This 35-million-dollar system integration lab has .000 employees worldwide. The Mexicali Research & Technology Center in Baja California is one of a kind. the company now has 122.
According to Alfredo Cárdenas Roldán. Honeywell Chihuahua Manufacturing Operations is a manufacturing center that produces mechanical engine components. In 1986. been in operation since 2007 and employs 400 people engaged in the design engineering and testing of components for aircraft systems. Honeywell is also present in Monterrey. with 90. Honeywell has invested in Mexico for strategic reasons because its proximity to the US and South America facilitates product transportation and because it has a steady supply of skilled labor. We’re starting with simple products but the long term goal is for all manufactured goods in Mexico to also be designed here. It was around that time that the company realized Mexico had the potential to be competitive in the aerospace industry and began hiring engineering graduates and professionals with six or seven years of engineering experience. These facilities in Chihuahua have been recognized as a Center of Excellence in advanced precision mechanics for commercial and military aircraft engines. “You find cosmopolitan people educated at good schools and who like aerospace engineering.mexicO’S ParTner honeywell honeywell’s research & technology center in mexicali. We’re asserting ourselves in the design of the products Mexico makes. BaJa california is one of a kind. this 35million-dollar system integration laB has Been in operation since 2007 and employs 400 people. The company realized there’s a lot of talent in Mexico in the field of engineering. space vehicles and the first FAA-certified wind shear warning system. where it has a center that serves suppliers and supports the manufacture of commercial vehicles and jets. which contributed flight controls.000 engineers graduating each year from reputable universities like the Tec de Monterrey. Also on the border. That’s why the design groups have grown so much. the National Polytechnic Institute and research centers funded by the National Science and Technology Council (CONACYT). Honeywell significantly enhanced its position in the aerospace industry with the acquisition of Sperry Aerospace. to do away with all the coming and going whereby products are designed and approved in the US and then manufactured . director of the Mexicali Research & Technology Center. making Honeywell the world’s leading integrator of avionics systems. Nuevo León. engaged in the design engineering and testing of components for aircraft systems.
40 Negocios Photos courtesy of honeywell on the commercial end. cockpit system. The idea is to position Mexico as a leader in the technology that develops the products designed here. which implies costs too expensive for many smallscale manufacturers to absorb. sometimes lower even than in Asian markets. to the point where it is now the sixth largest worldwide. while Mexico leads in customer services for Latin America. The craft’s rear engine. Mexico also has great potential on the operating side of things. Cárdenas believes “Mexico has an enormous advantage in its manufacturing costs which are extremely competitive. Mexico’s aerospace sector has experienced exponential growth over the last decade.” On the supply front. But it’s the engineering aspect that’s really taking off. draw up contracts. Honeywell has also found an ally in Mexico. which offers 10% more power and a 15% improvement in fuel economy compared to conventional engines. The challenge here is that the aerospace industry demands certified products. the company has teams providing assistance for corporate Jet and commercial airline markets. touching 3. Clearly the sector is in good health and has a lot more than hot air propelling it.honeywell. other companies in Mexicali are bringing in engineering teams for their own projects. control electronics. Thanks to Honeywell. Honeywell has a chain of direct and indirect suppliers who have buoyed its success in Mexico for many years. a biofuel produced from Jatropha curcas. honeywell has also foUnd an ally in mexico. the Rocket Club is an educational physics project where kids can learn about the concepts of gravity and mass by building their own rockets. Baja California. The company has teams providing assistance for corporate jet and commercial airline markets.” says Cárdenas. which turns the natural oils and fats in the Jatropha into a biofuel that is then blended with petroleumbased jet fuel. resulting in reduced emissions of CO2 and polluting particles. On the commercial end. fans and valves are being designed in Mexicali. deliver products and provide after-sales support. Since 2008. Chiapas. The fuel used to power the Airbus A320-214 was produced using a process technology developed by Honeywell UOP. while state-of-theart aerodynamics are being employed to reduce wind resistance and improve speed and fuel economy. The MultiAir gasoline engine Fiat automobiles are equipped with is an example of that technology.com a gianT Of THe air wiTH a mexican flair System integration testing for the Airbus A350 and the design of the HTF 7500 engine for Embraer are the main aerospace engineering projects Honeywell is focused on in Mexico. Flight 2605 departed from Mexico City and landed safely in Tuxtla Gutiérrez. while mexico leads in cUstomer services for latin america. Exports have also grown in the last five years. The use of this biofuel can reduce a flight’s carbon footprint by as much as 80% compared to conventional jet fuel. the Mexican airline Interjet made its first round-trip passenger flight using Honeywell Green Jet Fuel. n www. Honeywell is trying to surmount these obstacles so the products manufactured at its facilities can also be designed by Mexican minds. Honeywell has employees in Baja California and Monterrey who handle corporate projects and programs. For example. In the mid-term. . green aPPrOacH This summer. But it’s not all business. Honeywell has been organizing university programs to support and promote science and math in Monterrey. engine system. Chihuahua and Mexicali. take care of the finances and engineering design. The Airbus A350 competes directly with the Boeing 787 and is indubitably Honeywell’s priority program here. in Mexico. the company plans to expand its global Honeywell Turbo Technologies program and set up a world class testing center in Mexicali.13 billion usd in 2008.
Diana Kennedy: A Brit with a Mexican Palate p. 50 maría del Pilar Luna Un derwater Time Travel p.The lifestyle T h e Complete Guide of the Mexican Way of L i fe . 42 Photo archive .
María del Pilar struck out alone. lakes and cenotes are a treasure trove of fragments from the puzzle that is our history. In 1970. . the International Committee on Underwater Cultural Heritage and the Scientific and Technical Advisory Body to the UNESCO Convention on the Protection of Underwater Cultural Heritage. she got to wondering what cultural treasures lay at the bottom of the ocean and how it would change maría del pilar lUna erregUerena has BroUght mexico recognition in the field of marine archaeology M our knowledge of history if these could be studied. Rejecting the social paradigms of her age. And she kept on swimming against the tide. She went on to single handedly open the floodgates for the scientific study of the cultural heritage that lies beneath Mexico’s waters. Tamaulipas. insisting on attending university despite the mores of the day. María del Pilar learned to swim almost before she could walk. Since 1980. As an archaeology student in the late 1960s and early 1970s. Born in Tampico. considered the father of underwater archaeology. a 12-member board on which she has sat since it was created in November 2009. The team works under the guidance and coordination of a woman whose accomplishments could fill the pages of an entire book: María del Pilar Luna Erreguerena. preserving and piecing together these fragments to determine which period of life on Earth their discoveries belong to and where they fit into world history. Bass. a multidisciplinary team of scientists has dedicated its efforts to finding. persuading INAH to set up a special underwater archaeology department and championing the country’s participation in international organizations like the Advisory Council on Underwater Archaeology. maría del pilar lUna is really a time traveler who Uses water as her mediUm. her tenacity earned her an apprenticeship with America’s George F. perhaps in the knowledge she didn’t need a partner to form a family –one that now extends the length and breadth of Mexico and beyond its borders. rivers. Her response was to become a certified deep sea diver. underwater Time Travel exico’s seas.42 Negocios i The Lifestyle Photo courtesy of inah maría del Pilar Luna if yoU think aBoUt it. deputy director of marine archaeology at the National History and Anthropology Institute (INAH).
one of whom she saw weave a fishing net with a needle fashioned out of the sting of a stingray. “The treasure of a site isn’t the objects in themselves but the research that goes on around them. not mere treasure-hunting. she has garnered the support and respect of researchers in Spain. She has “conversed” with characters from the distant past. one of whom she saw weave a fishing net with a needle fashioned oUt of the sting of a stingray.500 fragments of china from the Ming Dynasty (1563-1620) and coins that were legal tender in the days of Spanish monarch Felipe II (1556-1598) revealed the extent of intercontinental trade all those centuries ago. the ultimate goal is knowledge and education. Photo Jorge alberto álvarez salazar Photo archive .” she says. as well as museum curators and experts in universal art. Some 1. From day one at the helm. She happened upon this artifact in 1980 in the waters of Grand Cayman. insist the members of the INAH Underwater Archaeology Department. historians and geographers. was attended by students from 14 countries throughout Latin America and the Caribbean. María del Pilar Luna has demanded scientific rigor of her multidisciplinary team. María del Pilar and her team have been transported back to the 16th century. a British overseas territory in the cariBBean. oftentimes recurring to archaeoastronomers. But it is science and the search for knowledge that spurs these discoveries. since a great deal of evidence relating to the history of maritime navigation has been lost due to the looting of wrecks or the removal of artifacts from their context. she coordinates a multidisciplinary team of biologists. her “Maritime and Underwater Archaeology. a British overseas territory in the Caribbean. “This small object means a lot to me because it represents the connection between the archaeologist of the present and the person from the past that made and used it. They also insist that archaeologists be assisted in their tasks by experts in the social and exact sciences. with whom she has been sharing experiences since the 1970s. when a galleon from the Philippine city of Manila was shipwrecked off the coast of Baja California. a reef south of Cozumel in the state of Quintana Roo. Research and Management” course. She and her researchers have literally smelled the copal left by the ancient settlers of America in the Sun and Moon lagoons in the crater of the Nevado de Toluca volcano in Estado de México 1.” says María del Pilar. She has also been instrumental in training a new generation of experts eager to enrich our knowledge of history with their watery discoveries. archaeologists. infected its members with her resolve and fostered in them a spirit of co- she has “conversed” with characters from the distant past. In addition to these activities. she happened Upon this artifact in 1980 in the waters of grand cayman. while sheets of lead that were used to line the ship’s hull were also retrieved.inTerview maría del pilar lUna María del Pilar enjoys close ties with archaeologists in the US and Canada. restoration and conservation. María del Pilar Luna is really a time traveler who uses water as her medium. The objects are a means of connecting us with people who went before us. If you think about it. sponsored by UNESCO in 2010. More recently.500 years ago and have relived the drama of countless shipwrecks from the 16th right up to the 21st century in Banco Chinchorro. which makes it harder to interpret their meaning.
the General Archive of Simancas. On January 7. Luna is as concerned as ever to ensure that science complies with international protocols. written records of all these aspects represent an invaluable archaeological resource. study and protection of cenotes and underwater caverns on the Yucatán Peninsula. “the voices that recount the past of these artifacts. as well as isolated finds from accidents at sea. the red tape and regulations of sea voyages. we only have half the information” and preserving it is a meticulous task that falls to restoration and conservation experts because artifacts found underwater can suffer damage or disintegrate completely the minute they come into contact with the air. Yet fame has not dinted her strong sense of professionalism. the Society for Historical Archaeology (SHA) of the US presented her with the J. That is the second occasion on which the medal has gone to an expert in underwater archaeology –the first was in 1999 when it was awarded to Luna’s mentor.” are found in the archives and the hypotheses of experts. You could say María del Pilar was lucky to have been born in Mexico. Luna investigates reports of site violations. “When the remains of a shipwreck are located. her team works at specific sites. tragedies at sea and their survivors. oversees the training of new recruits. the Puebla City Hall Archives and the Historic Archives of Veracruz. sea faring routes. So after a hard day’s scavenging. Seville and the Basque country.” says Luna. “It’s impossible to know exactly how many underwater archaeological sites we have. many of which contain vestiges of civilizations dating from prehistoric.” is her instant reply. even when the salvage work spans several decades. the Notaries’ Archive. which has been nominated as a UNESCO World Heritage Site. there are thousands of cenotes and underwater cav- erns. And when she isn’t donning a tank and ballast. Harrington Medal. it seems. That implies documentary research. the Naval Museum and the Royal Academy of History in Madrid. a country with coastline to spare. what does María del Pilar Luna Erreguerena do to unwind? “I go diving. the adventures of Men of Old in newly charted waters. scattered among archives in Spain. Luna. 2011. making her the first woman in Latin America to receive this prestigious award for her lifetime contribution to the discipline. lUna is as concerned as ever to ensUre that science complies with international protocols. The other half of the story.C. procures legal protection. According to INAH.44 Negocios i The Lifestyle Photos archive yet fame has not dinted her strong sense of professionalism. It is thanks to her efforts that Mexico has a reputation as a country that protects its underwater heritage in an age when treasure hunters are plying governments for permits to plunder these archaeological sites for monetary gain. navigation and superstition. operation with other nations. This is a woman who has dedicated her life to furthering our knowledge of the past by dredging the depths of the ocean and asking herself questions that lead to the discovery of cultural treasures and invaluable historic information. even when the salvage work spans several decades. pre-Hispanic and colonial times. the Manila Galleon Project in Baja California. There is a before. Bass. on projects like the New Spain Fleet of 1630-31 and related manuscripts that shed light on the historical. Parallel to that. conservation and educational aspects and promotes national and international cooperation agreements. Cuba and Mexico: the General Archive of the Indies in Seville. the Gulf of Mexico and the Mexican Caribbean. archives containing the protocols of Cadiz. without which we would be left with silent artifacts or fragments thereof unless the proper precautions are taken. On the Yucatán Peninsula alone. has one foot in the past and another in the present. George F. n . economical. clashes with pirates. during and after to fieldwork both on the surface and under the water. Mainly wrecks from the 16th through to the 20th centuries are found in the Pacific. political and social context of Spain and New Spain in the 17th century. finally losing several of its ships in 1631 to a storm in the Gulf of Mexico. These voices speak of daily life aboard the ships. Other undertakings include an underwater archaeological atlas for the documentation. Mexico’s National Archive. the Nevado de Toluca Project and two inventories: one in the Gulf of Mexico and another in the Banco Chinchorro Biosphere Reserve in Quintana Roo. in addition to the crew and cargo of this fleet that faced a series of trials and tribulations. One of the projects undertaken by the INAH department she heads consists of compiling inventories of archaeological finds at these sites and their locations. Her drive to keep up to speed with each and every development in underwater research in Mexico has transcended borders.
the oBJects are a means of connecting Us with people who went Before Us.” —maría del pilar lUna erregUerena .inTerview maría del pilar lUna “the treasUre of a site isn’t the oBJects in themselves BUt the research that goes on aroUnd them. the Ultimate goal is knowledge and edUcation.
46 Negocios i The Lifestyle Photos archive a lunar landscape on the great divide The Pinacate volcanic field is a well-kept secret of the desert that separates Mexico and the US. Black volcanic dust and huge craters create a magical lunar landscape that is well worth the trek. by gUstavo aréchiga .
NASA sent a group of astronauts to Pinacate to train for future missions to the moon.146 square kilometers –equivalent to the total area of the Mexican states of Aguascalientes. in 1907. The reserve extends for 7. as well as reptiles. and is protected by Mexico’s Federal Government in cooperation with Sonoran state authorities. Morelos and Tlaxcala. Popular among Mexican and foreign tourists alike are its enormous craters. Sand dunes whose hues change subtly from deep black to light brown stretch as far as the eye can see. after whom three of Pinacate’s craters are named.000 years. which plummets over 5. The reserve is home to cultural and archaeological remains dating back more than 20. Colima. boasting over 500 plant species. It lies just below the border with the US. The Pinacate Biosphere Reserve occupies the eastern portion of the Altar Desert. the Catholic priest Eusebio Kino in 1698 and. fragments of basalt protruding from its sheer walls. . straddling the border with the US. This is the immense. 40 types of mammal and 237 bird species. a stone’s throw from the beaches that line the Gulf of California. Hornaday and Sykes. a desert people also known as the Papagos. 40 types of mammal and 237 Bird species. Such is its natural wealth that it forms part of UNESCO’s The Man and the Biosphere (MAB) program to support scientific research in 564 biosphere reserves in 109 countries. Boasting over 500 plant species. the pinacate reserve is in fact rich in desert flora and faUna. followed the inhospitaBle as it may seem. phantasmagorical desertscape that was admired by explorers like Melchor Díaz in 1540. at the height of the space race. when the Tohono O’odham. the Pinacate reserve is in fact rich in desert flora and fauna. Hard to fathom in a place so parched. later. The most famous and largest of these is the MacDougal crater.000 feet into the bowels of the earth. Covered in sand with the texture of fine. Inhospitable as it may seem. which is the largest stretch of continuous wilderness within the Sonoran Desert.deSTinaTiOn pinacate B etween 1965 and 1970. which can be visited by land but that are best viewed from the vantage point of a light aircraft. the scientists MacDougal. amphibians and fish. black dust –once the molten lava of volcanoes that shaped this tourist attraction between Puerto Peñasco in the Sonoran Desert and Arizona over the course of millions of years– a more lunar-like landscape would surely have been hard to find.
If you decide to visit Pinacate. A 4x4 or all terrain vehicle is recommended so you don’t get stuck in the sand. But this is not an answer. El Gran Desierto. sunglasses and cap will protect you from the sun and don’t forget to bring along a thick overcoat if you’re planning on camping out because it can get pretty cold in the desert at night. as if you were moon walking on earth. as is hunting.” n Photos archive . Rainfall is minimal all year round and temperatures rise and fall at the speed of a roadrunner. as in any nature reserve. desolate nothingness. this ultimate wasteland? One answer might be that very few people ever do go out there. In its emptiness. only an evasion. you can expect a sun so intense it makes your skin itch. drawing sustenance from some invisible source. Under no circumstances should you stray off the marked paths and. Perhaps the explanation is that the appeal of the Pinacate country lies in its total lack of any obvious appeal. spattered with ceremonial sites that permit communication with the gods and the forces that govern the universe. but make sure you get the approval of the reserve rangers in advance. Perhaps the best description of what you can expect to see in this generous slice of Mexican desert is the one proffered by environmental writer Edward Abbey in 1968: “Why should anyone go out of his way to contemplate the Pinacate country. In its vast. Jeans and a long-sleeved shirt. Rare species of cactus. The black volcanic dust underfoot takes some getting used to and the going is tough. the golden rule is take nothing and leave nothing behind. undergrowth and plants sprout up here and there. Their descendents still consider it a sacred zone. For the safety of visitors.48 Negocios i The Lifestyle desert rains and drank from streams to survive. pets and firearms are strictly prohibited.
deSTinaTiOn pinacate .
Such is her passion for Mexican cuisine that on her farm in Zitácuaro. she misses her chicken consommé seasoned with chili sauce. Y ou could safely say Diana Kennedy loves Mexican food more than most Mexicans do. explorer and scientist who heeds theory but who has more faith in practice. just as they are found in the wild. Michoacán. she grows crops endemic to different parts of the country. So much so that when she goes back to the United Kingdom.50 Negocios i The Lifestyle Photo verónica muzzio DiAnA KenneDY A BRIT WITH A MEXICAN PALATE diana kennedy has given kitchens the length and Breadth of the coUntry the once-over in her mission to Bring the world a taste of real mexican food. documenting and preserving Mexico’s vast gastronomic heritage for posterity. conducted with . Her experiments. The last 54 years of her life have been devoted to researching. It would also be safe to say Diana Kennedy is a natural-born traveler. the way it’s served in Mexico.
Diana’s first notes on the cuisine of Oaxaca –which came in handy when she wrote Oaxaca al gusto (2009)– date from 1965. out-of-theway communities. to small. Who doesn’t like eating?” is how she sums up her passion. So she asked the family cook to show her how to make marinated pork and tamales.inTerview diana kennedy the last 54 years of her life have Been devoted to researching. Hers is an intriguing story of a destiny mapped out by free will. who came to Mexico in 1957 as a correspondent for the New York Times. The following year. This English lover of Mexican food could have easily remained in mourning. Having learned to make her own jellies and preserves from an early age. Diana Kennedy started exploring Mexico. in search of new and exciting flavors. After falling in love with the journalist Paul Kennedy. she replies “Never. who passed away shortly afterwards. When asked if she was ever daunted by the spiciness of Mexican food. docUmenting and preserving mexico’s vast gastronomic heritage for posterity. reveal the occult laws of nature that govern one of the most difficult to master arts: the alchemy of Mexican cooking. There was no going back. “I’ve been cooking since I was a girl because I’ve always liked eating. instead she decided to recoup a lost love and salvage the flavors lurking in the remotest corners of the utmost patience. not as a bored housewife but as a woman driven by a restless palate.” going on to explain that she was already deliciously familiar with the pungent cuisine of India. as foreigners sometimes are. she went back to New York with her husband. a former British colony that is now an independent nation. Diana . Her love affair with Mexican food took her all over the country. was eager to get her hands dirty.
not even myself. No. made the way it has been for centuries? Diana Kennedy assures us it is. Guerrero. “I’d need many lives and many books to write about the flavors of Mexico. unknown elsewhere […] No one. mainly in southeast Mexico. Her kitchen is just as traditional. where she has lived and worked since 1980. On her travels. provided the right ingredients are used and the recipes are carefully followed. a new plant to be discovered. the tacos and burritos served up by fast food chains in the US can hardly be classed as authentic. markets and homes. is familiar with more than a tiny percentage of the flavors out there. it should be noted that there’s more to Mexican cuisine than mayodrenched burritos and insipid tacos. contains 326 recipes from Oaxaca. made the way it has Been for centUries? diana kennedy assUres Us it is. At this point. a forest or a mountain. seasoned with infinite combinations of chilies and spices. equipped with a jumble of utensils. Sometimes she eats at small markets like the one in Chilapa. The Cuisines of Mexico.” The question is: Is the world ready for authentic Mexican food? The kind of food you find in Mexico’s restaurants. Everywhere I go. there are local chilies with a different taste. Not even Diana Kennedy is attuned to its every nuance. this was one of the first ever Mexican cookbooks in English. provided the right ingredients are Used and the recipes are carefUlly followed bOOkS by diana kennedy •The Cuisines of Mexico •Recipes from the Regional Cooks of Mexico •The Tortilla Book •Mexican Regional Cooking •The Art of Mexican Cooking •My Mexico •The Essential Cuisines of Mexico (compilation from Kennedy’s first three books. Published in 1972. slow cooked dishes prepared with love and passion. markets and homes. Corn and chili are staples for this ambassador of Mexican cuisine. renowned chef and food editor of the New York Times. Techniques and Ingredients •Oaxaca al Gusto: An Infinite Gastronomy a country that wasn’t even her own. Craig Claiborne. Michoacán. appliances and ingredients from all over the country.52 Negocios i The Lifestyle Photo verónica muzzio the qUestion is: is the world ready for aUthentic mexican food? the kind of food yoU find in mexico’s restaUrants. Oaxaca al Gusto. handed down from generation to generation. who grows them on her organic farm in Zitácuaro. grouped into three mouth watering chapters according to their main ingredient: cocoa. as she herself readily confessed to a tourist publication in 2009. corn and chili. “When I visited that region for the first time . she has absorbed the spirit and ritual that transform simple ingredients into food for the soul. Her house is built out of mud and straw adobe bricks made using a technique that dates back to pre-Hispanic times. a new flavor skulking behind a bend in a country path. plus 30 new recipes) •From My Kitchen. Soft on the palate but sore on the stomach. where she got her first taste of green pozole –the most delicious she can remember. There is always a new recipe to be learned. No one could have imagined the odyssey that was to come. many of which come to trust her so much they let her into their kitchens and share with her their culinary knowledge. suggested she give cooking classes. Other times she forges ties of friendship with local families. and a wood fired oven –essential for her more autochthonous creations. despite having traveled the country extensively. So ancient are some of the dishes in her repertoire that they are fast disappearing in certain regions like the Yucatán Peninsula. the last one. This prompted Kennedy to explore Mexico to collect recipes for her first book. Many of these discoveries can be found in the nine books Kennedy has published to date. equipped with only a folding camp bed. Real Mexican food is a universe of ingredients drawn from home grown and foreign sources. In the late 1960s.
“I once made a mole with champagne and it was delicious.” she says. Except that Diana has had the foresight to document the recipes so jealously guarded and handed down by word of mouth for centuries.” she says.inTerview diana kennedy “when i visited that region for the first time in 1958. So what’s her favorite dish? “I have a thousand!” she says. n . I prefer the original. I worked with some women and learned to make dishes that no one makes anymore. presented by Mexico’s gastronomic press.” she says. As she speaks. she has ensured their survival. She has also been appointed an Academic Researcher by the Mexican Gastronomic Society (1992) and a Member of the Order of the British Empire by Queen Elizabeth II for her work in strengthening cultural ties between Mexico and the United Kingdom. This labor of love has earned her accolades like The Order of the Aztec Eagle (1981) –the highest decoration awarded to foreigners by Mexico– the Amando Farga Font Award (1991). Diana Kennedy quietly continues her work. And in doing so. in 1958. I’m always eager to learn new recipes and techniques but if we’re talking about indigenous or ethnic cooking. or even cooking with them. i prefer the original. traveling the country in search of new flavors and techniques. learning and cooking to her heart’s content. Despite the awards and recognition. she concentrates on milling green cheese and tortilla dough on her metate –a flat grinding stone used since pre-Hispanic times. i worked with some women and learned to make dishes that no one makes anymore. It’s like talking to a Mexican Babushka. and the Gold Medal awarded by the Mexican Restaurant Association (2001). That doesn’t mean Kennedy is averse to marrying regional dishes with fine international wines. i’m always eager to learn new recipes and techniqUes BUt if we’re talking aBoUt indigenoUs or ethnic cooking.
This sea of sensations encompasses all aspects of life. provoke. “The first time I traveled to Oaxaca.“ says Stupak. . beginning with our own. whose menu is just as Mexican in spirit. “empellón” means “shove” and that’s just what this restaurant aims to do: push beyond the limits. tuna ceviche with mango and grapefruit. It’s a comfortable restaurant with less fuss and more food. with chile de árbol. senses and thinks in his creations. drop into empellón. this restaUrant ploUghs the depths of regional mexican cUisine. “Empellón represents an evolution.” Paintings. J In Spanish. chefs and recipes. but it’s also great for those special occasions without having to dress for the occasion. when constantly faced with the simple. whose training as a pastry chef has made him especially watchful of presentation.54 Negocios i The Lifestyle Photo kent wang LITTLE MEXICO IN NEW YORK if yoU’re in new york and fancy a taste of mexico. a chef should break the obvious boundaries and express what he sees. because Empellón has become something of a phenomenon in New York. Octopus in salsa papanteca. hears. is Empellón. melted cheese with beans and mole poblano are just some of the delicacies you’ll find. skulls and effigies of the Virgin of Guadalupe adorn the white walls of Empellón.” says Alex Stupak. almost on the edge of the Hudson River. breaths. but profound question “What do I want to cook?”. “It’s about showing our customers that by responding passionately to this simple question –“What do I want to cook?”– we can change lives. chipotle and pumpkin seeds. owned By acclaimed chef alex stUpak. incite. smells. According to Stupak. by gUstavo aréchiga ust a few blocks from Washington Square Park. we don’t just do tacos and potatoes. Pâtissier Alex Stupak can be proud of this. a restaurant that has taken the humble taco to new heights and where the salsa is just the icing on the cake. his first solo experiment. “Empellón isn’t about teaching methods.
i started oUt By trying vegetaBles and herBs and comBinations of flavors that i foUnd fresh and exciting all at the same time.” . i foUnd myself experimenting with ingredients i’d never seen Before and feeling like i hadn’t felt since i was 18. i realized that a lot of people in the Us have the wrong idea aBoUt mexican food.gaSTrOnOmy empellón: mexican food in new york “the first time i traveled to oaxaca.
BecaUse empellón has Become something of a phenomenon in new york. his first solo experiment.56 Negocios i The Lifestyle pâtissier alex stUpak can Be proUd of this. Photo kent wang .
The chef’s passion for Mexican food shines through in his lobster with wild corn and aromatic epazote and you can practically taste his admiration in his pit-roast lamb in salsa borracha. At Empellón we cook and eat what we love. and sotol. Renowned for his innovative desserts. orange juice and mezcal. he was named Best Pastry Chef by Boston magazine and in 2008 he took on and beat Chef Catherine “Cat” Cora on Iron Chef America. one of the first microbrews to be marketed with the financial assistance and perseverance of Mexican entrepreneurs. co-owner of Noma. n .” says Alex. a spirit distilled in Chihuahua. finally winning a scholarship to study at the Culinary Institute of America. milky Mexican chocolate. serving up fritters. I found myself experimenting with ingredients I’d never seen before and feeling like I hadn’t felt since I was 18. Two dinners were served and one of the guest chefs was René Redzepi of Denmark. art or music doesn’t sit well with us. having convinced the owner it didn’t matter he wasn’t old enough to work. a spicy concoction of chile pasilla from Oaxaca. the restaurant of acclaimed Mexican chef Enrique Olvera. In 2003. The notion that food is like fashion. he began to take part in competitions. 31-year-old Alex Stupak made his first appearance in a restaurant kitchen at the age of 12. a wide choice of mezcales from Oaxaca and Zacatecas. After graduating from high school with a Certificate in Culinary Arts. which is currently rated the world’s best restaurant. Judge Jeffrey Steingarten.” he says. churros –strips of fried dough sprinkled with sugar and cinnamon– and hot.gaSTrOnOmy empellón: mexican food in new york alex STuPak Born in Leominster. because we don’t want to be susceptible to the fickleness of trends. I realized that a lot of people in the US have the wrong idea about Mexican food.” But all these theoretical concepts fade into oblivion beside the long list of alcoholic beverages Empellón offers to drown its customers’ sorrows: a fine selection of wines and cocktails is complemented by several brands of tequila.” Stupak was invited to the 10th anniversary celebrations of Pujol. “Our philosophy is that you have to give hungry people something that will satisfy them. referred to him as an “unstoppable front of new ideas. Massachusetts. adding that “food is like that initial spurt of passion that leads to artistic invention and then dissipates with success and ubiquity. I started out by trying vegetables and herbs and combinations of flavors that I found fresh and exciting all at the same time. the Big Apple metamorphoses into a village square in Mexico. And for dessert. at the tender age of 23. food critic for Vogue magazine. His instinct proved right. this chef with a keen eye for detail has seen the inside of the kitchens of several top restaurants. You can also accompany your meal with a bottle of Cucapá beer from Baja California.
is the youngest of the bunch. vanguard and entertaining musician who suddenly lets rip sparks of melody and joy. from the arid lands of Baja California. carla morrison. jazz and electronic beats. Lhasa de Sela.58 Negocios i The Lifestyle Photos archive carla morrison SIRENS OF THE LYRICAL LANDS by gUstavo aréchiga the fishpond. of Mexican and American ancestry. “You can feel the melancholy and emotion of a highly innovative. magos herrera and denise gUtiérrez. an exotic mix of folk and rock. Mexico Cityborn Magos Herrera is the perfect accompaniment to a night of martinis on a cool terrace in some colonial city. operatic voice. keyboard effects and electroacoustic guitar. Essential listening for anyone who’s interested in what’s happening on Mexico’s music scene today. And Denise Gutiérrez. the songs of these sirens have bewitched listeners of the MP3 era with a captivating fusion of traditional folk rhythms and more contemporary indie. BUt theirs have moved listeners the world over.” as one critic describes her sound. vocalist of Hello Seahorse!. T he pop invasion has wiped them off Mexico’s mass music map –a blessing in disguise some music critics might say– but somehow their voices have been heard. Carla Morrison. where she mesmerizes audiences with her sequences and loops. rising above deserts and crossing seas before making the final leap out of celestial voices aBoUnd in mexico. but YouTube has mounted a shrine to her music. all mexican songstresses of export qUality. lhasa de sela. has made waves with her powerful. Like Ulysses in The Odyssey. . died of cancer in 2010. nOrTHbOund Carla Morrison has returned to her native Baja California.
The Red Hot Chili Peppers.helloseahorse.a. after dropping out of the School of Music at the University of Arizona. lO blOndO. Denise shares the mike on this album with Natalia Lafourcade and Ely Guerra. they were named “Best Indie Band of Arizona” at the Stylos Awards in Phoenix. Three years later. Beck and Yamil Razec. produced by Mexican orchestra conductor Alondra de la Parra. No Tan Lejos.muSic contemporary mexican songstresses uP: lhasa de Sela. a small. Lejos.net deniSe guTiérrez (a. an indie pop band formed in Mexico City in 2005. in 2008. Arizona. www. who has worked with The Beastie Boys. was produced by Mony Mark. The band has progressed in leaps and bounds from the naïve sounds and lyrics of its early days to a more mature concept. especially Denise. bilingual indie band. she formed Babaluca. two other Mexican songstresses of export caliber. the latest album released by Hello Seahorse!.k. Shortly afterwards. Carla released her first solo album. Denise Gutiérrez is the vocalist of Hello Seahorse!.com . vanil’la face and d’niS) Representing a new breed of iPod-era musicians whose tribes have tried to put as much distance as possible between them and the Rock in Spanish boom of the 1980s and 90s.carlamorrison. www. which includes the track Tragos de Amargo Licor by norteño singer Ramón Ayala. rigHT: magos Herrera In 2006. who appears on Profundo Carmesí.
n www. Lhasa’s howls and wails have the power to evoke emotions that run the whole gamut. often ironic lyrics sung in perfect Spanish. as well as international jazz festivals in Montreal and Barcelona. Her voice can be heard on soundtracks to TV series like The Sopranos. a genre associated with the Jewish tradition. A bizarre mix of rock. blues. traditional Mexican folk music and Klezmer. Spanish and English. It was just over a decade ago. and the John Sayles drama Casa de los Babys. At 19 she traveled to Montreal. French and English. It’s no wonder Lhasa was already singing in the cafes of San Francisco by age 13. www. the Kennedy Center in Washington. country. a tribute to the music of the 1930s and 1940s that is starting to lure listeners from further afield. The album sold over 700.lhasadesela.000 copies outside Mexico. pop and flamenco. her mother. gospel. gracing venues like the Lincoln Center in New York. she recorded México Azul. was a Spanish teacher and writer. She was only 37. to name just a few. was a photographer by profession. from the US. Her father. whose tessitura adapts perfectly to Portuguese. Magos has six records under her belt.magosherrera. Chicago’s Millennium Park and Madrid’s Galileo Galilei concert hall.60 Negocios i The Lifestyle Photo archive denise gutiérrez (in the middle) is the vocalist of Hello Seahorse! THe wailing wanderer The most haunting voice of all is perhaps that of Lhasa de Sela. when Magos released Distancia/Sunnyside. laced with personal. the documentary I Am Because We Are.com Pure Jazz Magos Herrera hails from Mexico City. where she met Yves Desrosiers and went on to record La Llorona with him. She also appears on music critic Tom Moon’s list of 1000 Recordings to Hear Before You Die: A Listener’s Life List. in the spring of 2000. To commemorate the Bicentenary of Mexican Independence. after she graduated from the Musicians Institute in Los Angeles. Considered one of the purest voices of Latin jazz. Lhasa died of breast cancer in 2010. This Mexican siren has devoted her energies to polishing her craft and the quality of her live performances. but her career hit its first high note in Italy in 1988. Mexican.com . a record that topped the iTunes jazz chart for several weeks running and that was nominated for a Grammy. She wrote most of her songs outside Mexico: layer upon layer of folk. the surreal comedy Cold Souls.
000 to almost 29. for a total of 1. www. in addition to renewing the existing screening rooms whose total capacity will be increased from 2. slides.arcHiTecTure cineteca nacional NEW HOME FOR FILMS the national coUncil for cUltUre and the arts (conacUlta. will be reduced from 1.000 extra seats. the complex currently has five archive vaults. for its acronym in spanish) has annoUnced that the cineteca nacional del siglo xxi proJect has Been awarded to roJkind arqUitectos.000 more reels of film. a public park and a central public plaza. negatives and video. A six-level above grade parking will be built with a capacity for 528 cars.000 square meters.050 seats. photographs. in order to house 50. will allow for an outdoor amphitheatre with a capacity for 700 spectators. The purpose is to generate a new comprehensive cinematic experience and more programming options. The vaults surface will increase from 1. of which 7. This will free up 70% of the area now occupied by parking. four of them housing a collection of more than 15. originally built as the “Composer’s Square” in 1984 by Manuel Rocha and transformed on several occasions since becoming the Nation’s Film Archive and Film Institute. compared to the current 422. he project includes the total renovation of the complex. In addition to the existing screening rooms.000 film classics of world cinema in 35 and 15 millimeter formats. The new project will add four new screening rooms. That space.800 meters.200 square meters.900 to 1. besides allowing the construction of the new screening rooms.050 to 3.000 are destined to public spaces.rojkindarquitectos. The National Film Archives will increase its built area from 20.com Photos courtesy of roJkind arQuitectos T .500 to over 2. The fifth vault houses iconographic material. once reorganized. The space for the gallery and the digital restoration lab will have a surface area of 500 square meters and the offices. including posters.
The country shares great directing talents with the world. mexico has attracted film prodUcers and directors from aroUnd the world. For nearly 60 years. Every year. TV adds and music video production. Harry Potter and the Prisoner of Azkaban and Children of Men. the appropriate infrastructure. thanks to a prolific national film industry. short films. technology as well as the technical and professional experience needed for feature-length films. more and more foreign productions find in Mexico the perfect location. 21 Grams. Hellboy and The Hobbit (coming soon)– . to whom the coUntry offers many Benefits. such as: Alejandro González Iñárritu –Amores Perros. and Alfonso Cuarón –Y tu mamá también. Guillermo del Toro –Pan’s Labyrinth. The beauty of its landscape and cities of unique architecture have provided the at- . F ilmmaking around the world seems unstoppable. and films produced in Mexico don’t seem to stop earning awards and positive reviews either. Babel and Biutiful–. from competitive costs to amazing natUral and historical locations. Mexico has served as a film set for the most diverse foreign films. who in 2006 became the first Mexican to be nominated for an Academy Award for Best Director.62 Negocios i The Lifestyle Photos archive LOCATION: MEXICO since the 1950s.
the 1964 film The Night of the Iguana. mosphere for films of all genres. vegetation. directed by Luis Buñuel. filmed on Mismaloya Beach along the Pacific Coast. Shooting films in Mexican soil has turned into such a positive experience that it has even boosted tourism. In the 1960s. cities and environments. made such an impression that the location soon became a celebrity holiday favorite.film induSTry location: mexico in the 1960s. . All these benefits made the setting for films like Troy (2004). directors like John Huston and Sam Peckinpah found the perfect settings for their westerns. For instance. those were the days when actors like paUl newman and John wayne were enchanted By the natUral BeaUty of the places where they filmed. as well as its great variety of climates. from classics like Susana (1951) or A Woman Without Love (1952). starring Brad Pitt and Orlando Bloom and directed by Wolfgang Petersen. This was also the case of Apocalypto. possible. to large scale productions like Titanic or the action thriller Vantage Point. Mexico’s reputation as filmmaking destination has been built upon beauty that extends throughout its territory. Those were the days when actors like Paul Newman and John Wayne were enchanted by the natural beauty of the places where they filmed. archaeological zones. directors like John hUston and sam peckinpah foUnd the perfect settings for their westerns.
Thus. enriched by the talent and capability of its people. Whereas in Pete Travis Vantage Point (2008). An example is the film Troy. Production costs are reduced by one-fourth in Mexico without diminishing any quality. Mexico has become a live set for world cinema. such as the US production The Librarian for TNT and Hispanic soap operas like Sin tetas no hay paraíso (Without Breasts There Is No Paradise). the beaches of Veracruz and a church in Mexico City recreated the Italian city of Verona achieving the set for this modern version of Shakespeare’s classic. Productions in Durango include Caveman (1981) starring Ringo Starr.000 usd in the state. Warner Brothers executive producer. in Mexico City. Since the 1980s. the film crew found everything needed to reconstruct Plaza Mayor in Salamanca. which contributed with 33 million usd to the economy of Baja California. from a dense atmosphere in Ecuador for Crónicas (2004). Mexico’s true value as a location is that it benefits the communities where these productions take place by allowing local businesses to supply their own services and products. and Bandidas (2006) with Penélope Cruz and Salma Hayek. and the Orson Welles classic The Lady from Shanghai (1948). In addition. According to Kevin Trehy. In Baz Luhrman’s Romeo+Juliet (1996). the Chapultepec Castle. to the Chilean jungles in Missing (1982) and the Colombian adventurous scenery in Romancing the Stone (1984). n .64 Negocios i The Lifestyle Photos archive directed by Mel Gibson and shot in tropical climates among the magnificent Mayan ruins in Yucatán. Matador (2005) with Pierce Brosnan. Spain. some film shoots are also willing to employ residents for multiple tasks. the northeastern state of Durango has been known as the “Land of Cinema” due to the wide range of films shot there. which has invested more than 300. Revenge (1990) with Kevin Costner. mostly shot along Acapulco’s bays. This has also been the perfect location for television films. Rosarito Beach in Baja California turned into the frosty blue waters of the North Atlantic for 1997’s Titanic directed by James Cameron. The country’s vast and diverse settings in the country have permitted filmmakers to faithfully reproduce the look and feel of innumerable cities around the world.
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.